Revenues

9 Months Ended

Sep. 30, 2020

Revenue from Contract with Customer [Abstract]

Revenues

NOTE 2 — Revenues

Revenue Recognition

Revenues are recognized when control of the promised goods or services is transferred to customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. Revenues recognized as performance obligations are satisfied either at a point in time, such as when an advertisement is published, or over time, such as customer subscriptions.

The Company’s Condensed consolidated statements of operations and comprehensive income (loss) presents revenues disaggregated by revenue type. Sales taxes and other usage-based taxes are excluded from revenues. The following table presents our revenues disaggregated by source:

	Three months ended				Nine months ended
In thousands	September 30, 2020		September 29, 2019		September 30, 2020		September 29, 2019
Print advertising	$	208,047	$	139,243	$	664,047	$	448,348
Digital advertising and marketing services	197,180		44,835		585,109		133,972
Total advertising and marketing services	405,227		184,078		1,249,156		582,320
Circulation	336,158		146,254		1,053,528		449,269
Other	73,154		46,317		227,539		137,047
Total revenues	$	814,539	$	376,649	$	2,530,223	$	1,168,636

For the three and nine months ended September 30, 2020, approximately 7% of our revenues were generated from international locations.

Deferred revenues: The Company records deferred revenues when cash payments are received in advance of the Company’s performance obligation. The most significant unsatisfied performance obligation is the delivery of publications to subscription customers. The Company expects to recognize the revenue related to unsatisfied performance obligations over the next three to twelve months in accordance with the terms of the subscriptions.

The Company's payment terms vary by the type and location of the customer and the products or services offered. The period between invoicing and when payment is due is not significant. For certain products or services and customer types, the Company requires payment before the products or services are delivered to the customer.

The following table presents changes in the deferred revenues balance for the nine months ended September 30, 2020 by type of revenues:

In thousands	Advertising, Marketing Services, and Other			Circulation			Total
Beginning balance	$	67,543		$	151,280		$	218,823
Cash receipts	215,050			878,856			1,093,906
Revenue recognized	(221,052		)	(884,080		)	(1,105,132		)
Ending balance	$	61,541		$	146,056		$	207,597

The Company’s primary source of deferred revenues is from circulation subscriptions paid in advance of the service provided. The majority of our subscription customers are billed and pay on monthly terms, but subscription periods can last between one and twelve months. The remaining deferred revenue balance relates to Advertising and marketing services revenues and Other revenues.