10-K/A 1 newm-20151227x10ka.htm 10-K/A Document

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K/A
Amendment No. 2
(Mark One)
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended December 27, 2015
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from                      to                     
Commission file number: 001-36097
New Media Investment Group Inc.
(Exact name of registrant as specified in its charter)
Delaware
 
38-3910250
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
 
 
1345 Avenue of the Americas,
New York, New York
 
10105
(Address of principal executive offices)
 
(Zip Code)
Telephone: (212) 479-3160
(Registrant’s telephone number, including area code)
Securities Registered Pursuant to Section 12(b) of the Act:
Title of each class:
 
Name of each exchange on which registered:
Common stock, par value $0.01 per share
 
New York Stock Exchange
Securities Registered Pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  x    No  ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ¨    No  x
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer  x
  
Accelerated filer  ¨
  
Non-accelerated filer  ¨
  
Smaller reporting company  ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x
The aggregate market value of the voting common equity held by non-affiliates of the registrant on June 28, 2015, the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $795.9 million. The market value calculation was determined using a per share price of $18.23, the price at which the registrant’s common stock was last sold on the New York Stock Exchange on such date. For purposes of this calculation, shares held by non-affiliates excludes only those shares beneficially owned by the registrant’s executive officers, directors, and stockholders owning 10% or more of the registrant’s outstanding common stock (and, in each case, their immediate family members and affiliates).
As of February 22, 2016, 44,710,497 shares of the registrant’s common stock were outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive proxy statement, which was filed with the Securities and Exchange Commission pursuant to Regulation 14A on April 13, 2016, are incorporated by reference into Part III, Items 10-14 of this Annual Report on Form 10-K/A.
 



EXPLANATORY NOTE
This Amendment No. 2 on Form 10-K/A (“Amendment No. 2”) is being filed to amend our Annual Report on Form 10-K for the year ended December 27, 2015 (the “Original Filing”), filed with the U.S. Securities and Exchange Commission on February 25, 2016 (the “Original Filing Date”). The sole purpose of this Amendment No. 2 is to correct a typographical error in the annual period covered by the report in Exhibit 32.1 and Exhibit 32.2 included in the Original Filing. This Amendment No. 2 also contains an updated Consent of Independent Registered Public Accounting Firm as Exhibit 23.
Pursuant to Rule 12b-15 under the Securities Exchange Act of 1934, as amended, this Amendment No. 2 also contains new certifications pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, which are attached hereto as Exhibit 31.1 and Exhibit 31.2.
In accordance with ASC Topic 855 “Subsequent Events”, the consolidated financial statements included in Item 8 and certain balance sheet data included in Item 6 contained herein have been updated to retrospectively comply with the Company’s adoption of ASU No. 2015-03, “Interest - Imputation of Interest” (Topic 835) effective December 28, 2015.
Except as described above, no other changes have been made to the Original Filing, and this Amendment No. 2 does not modify, amend or update in any way any of the financial or other information contained in the Original Filing.

NEW MEDIA INVESTMENT GROUP INC.
FORM 10-K/A
FOR THE YEAR ENDED DECEMBER 27, 2015
TABLE OF CONTENTS
 
 
 
 
 
Page
 
 
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
 
 
 
 
 
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
 
 
 
 
 
Item 10
Item 11
Item 12
Item 13
Item 14
 
 
 
 
 
Item 15




CAUTIONARY NOTE REGARDING FORWARD LOOKING INFORMATION
Certain statements in this report on Form 10-K/A may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect our current views regarding, among other things, our future growth, results of operations, performance and business prospects and opportunities, as well as other statements that are other than historical fact. Words such as “anticipate(s),” “expect(s)”, “intend(s)”, “plan(s)”, “target(s)”, “project(s)”, “believe(s)”, “will”, “aim”, “would”, “seek(s)”, “estimate(s)” and similar expressions are intended to identify such forward-looking statements.
Forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of known and unknown risks, uncertainties and other factors that could lead to actual results materially different from those described in the forward-looking statements. We can give no assurance that our expectations will be attained. Our actual results, liquidity and financial condition may differ from the anticipated results, liquidity and financial condition indicated in these forward-looking statements. These forward looking statements are not a guarantee of future performance and involve risks and uncertainties, and there are certain important factors that could cause our actual results to differ, possibly materially from expectations or estimates reflected in such forward-looking statements, including, among others:
general economic and market conditions;
economic conditions in the Northeast, Southeast and Midwest regions of the United States;
our ability to grow our digital business and digital audience and advertiser base;
the growing shift within the publishing industry from traditional print media to digital forms of publication;
our ability to acquire local media print assets at attractive valuations;
declining advertising and circulation revenues;
the risk that we may not realize the anticipated benefits of our recent or potential future acquisitions;
the availability and cost of capital for future investments;
our indebtedness may restrict our operations and / or require us to dedicate a portion of cash flow from operations to the payment of principal and interest;
our ability to pay dividends consistent with prior practice or at all;
our ability to realize the benefits of the Management Agreement (as defined below);
the impact of any material transactions with the Manager (as defined below) or one of its affiliates, including the impact of any actual, potential or predicted conflicts of interest;
the competitive environment in which we operate;
our ability to recruit and retain key personnel.
Additional risk factors that could cause actual results to differ materially from our expectations include, but are not limited to, the risks identified by us under the heading “Risk Factors” in Item 1A of this report. Such forward-looking statements speak only as of the date on which they are made. Except to the extent required by law, we expressly disclaim any obligation to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in our expectations with regard thereto or change in events, conditions or circumstances on which any statement is based.


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PART I
Item 1.Business
General Overview
New Media Investment Group Inc. (“New Media,” “Company,” “us,” or “we”), was formed as a Delaware corporation on June 18, 2013. Pursuant to the Restructuring (as defined below), Newcastle Investment Corp. (“Newcastle”) owned approximately 84.6% of New Media until February 13, 2014, upon which date Newcastle distributed the shares that it held in New Media to its shareholders on a prorata basis. New Media had no operations until November 26, 2013, when it assumed control of GateHouse Media, LLC (formerly known as GateHouse Media, Inc.) (“GateHouse” or “Predecessor”) and Local Media Group Holdings LLC (“Local Media Parent”). GateHouse was determined to be the predecessor to New Media, as the operations of GateHouse comprise substantially all of the business operations of the combined entities. Both New Media and Newcastle are externally managed and advised by an affiliate of Fortress Investment Group LLC (“Fortress”).
New Media is a company that owns, operates and invests in high quality local media assets. We have a particular focus on owning and acquiring strong local media assets in small to mid-size markets. With our collection of assets, we focus on two large business categories; consumers and small to medium size businesses (“SMBs”).
Our portfolio of media assets today spans across 489 markets and 31 states. Our products include 564 community print publications, 489 websites, 476 mobile sites and six yellow page directories. We reach over 19 million people per week and serve over 193,000 business customers.
We are focused on growing our consumer revenues primarily through our penetration into the local consumer market that values comprehensive local news and receives their news primarily from our products. We believe our rich local content, our strong media brands, and multiple platforms for delivering content will impact our reach into the local consumers leading to growth in subscription income. We also believe our focus on smaller markets will allow us to be a dominant provider of valuable, unique local news to consumers in those markets. We believe that one result of our local consumer penetration in these smaller markets will be transaction revenues as we link consumers with local businesses. For our SMB business category, we focus on leveraging our strong local media brands, our in-market sales force and our high consumer penetration rates with a variety of products and services that we believe will help SMBs expand their marketing, advertising and other digital lead generation platforms. We also believe our strong position in our local markets will allow us to develop other products that will be of value to our SMBs in helping them run and grow their businesses.
Our business strategy is to be the preeminent provider of local news, information, advertising and digital services in the markets we operate in today. We aim to grow our business organically through both our consumer and SMB strategies. We also plan to pursue strategic acquisitions of high quality local media assets at attractive valuation levels. Finally, we intend to distribute a substantial portion of our free cash flow as a dividend to stockholders through a quarterly dividend, subject to satisfactory financial performance, approval by our board of directors (the “Board of Directors” or “Board”) and dividend restrictions in the New Media Credit Agreement (as defined below). The Board of Directors’ determinations regarding dividends will depend on a variety of factors, including the Company’s U.S. generally accepted accounting principles (“GAAP”) net income, free cash flow generated from operations or other sources, liquidity position and potential alternative uses of cash, such as acquisitions, as well as economic conditions and expected future financial results.
We believe that our focus on owning and operating dominant local-content-oriented media properties in small to mid-size markets puts us in a position to better execute our strategy. We believe that being the dominant provider of local news and information in the markets in which we operate and distributing that content across multiple print and digital platforms, gives us an opportunity to grow our audiences and reach. Further, we believe our strong local media brands and our in-market sales presence gives us the opportunity to expand our advertising and lead generation products with local business customers.
Central to our business strategy are our digital marketing services products called Propel Marketing (“Propel”). We launched the products in 2012 and have seen rapid growth since then. Revenues have grown from $1 million in 2012 to $31.3 million in 2015. We believe Propel and our other digital marketing service products, combined with our strong local brands and in market sales force, position this product group to be a key component to our overall organic growth strategy.
We believe that Propel will allow us to capitalize on the following opportunities in the marketplace:
There are approximately 27.9 million SMBs in the U.S. according to the 2011 U.S. Census data. Of these, approximately 26.7 million have 20 employees or less.

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Many of the owners and managers of these SMBs do not have resources or expertise to navigate the fast evolving digital marketing sector, but are increasingly aware of the need to establish and maintain a digital presence in order to stay connected with current and future customers.
Propel is designed to offer a complete set of turn-key digital marketing services to SMBs that provides transparent results to the business owners. Propel provides four broad categories of services: building businesses a presence, helping businesses to be located by consumers online, engaging with consumers, and growing their customer base.
We believe our local media properties and local sales infrastructure are uniquely positioned to sell these digital marketing services to local business owners and give us distinct advantages, including:
our strong and trusted local brands, with 85% of our daily newspapers having been publishing local content for more than 100 years;
our ability to market through our print and online properties, driving branding and traffic; and
our more than 1,480 local, direct, in-market sales professionals with long standing relationships with small businesses in the communities we serve.
Our core products include:
124 daily newspapers with total paid circulation of approximately 1.5 million;
322 weekly newspapers (published up to three times per week) with total paid circulation of approximately 321,000 and total free circulation of approximately 2.0 million;
118 “shoppers” (generally advertising-only publications) with total circulation of approximately 2.8 million;
489 locally focused websites and 476 mobile sites, which extend our businesses onto the internet and mobile devices with approximately 226 million page views per month;
six yellow page directories, with a distribution of approximately 348,000, that cover a population of approximately 620,000 people; and
Propel digital marketing services.
In addition to our core products, we also opportunistically produce niche publications that address specific local market interests such as recreation, sports, healthcare and real estate. Similarly, GateHouse Live, our events business, concentrates on local markets and interests.
Our print and online products focus on the local community from a content, advertising, and digital marketing perspective. As a result of our focus on small and midsize markets, we are usually the primary, and sometimes, the sole provider of comprehensive and in-depth local market news and information in the communities we serve. Our content is primarily devoted to topics that we believe are highly relevant and of interest to our audience such as local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings and police reports.
More than 85% of our daily newspapers have been published for more than 100 years and 100% have been published for more than 50 years. We believe that the longevity of our publications demonstrates the value and relevance of the local information that we provide and has created a strong foundation of reader loyalty and a highly recognized media brand name in each community we serve. As a result of these factors, we believe that our publications have high local audience penetration rates in our markets, thereby providing advertisers with strong local market reach.
We believe the large number of publications we have, our focus on smaller markets, and our geographic diversity also provide the following benefits to our strategy:
Diversified revenue streams, both in terms of customers and markets;
Operational efficiencies realized from clustering of business assets;
Operational efficiencies realized from centralization of back office functions;
Operational efficiencies realized from improved buying power for key operating cost items through our increased size and scale;
Ability to provide consistent management practices and ensure best practices; and
Less competition and high barriers to entry.

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The newspaper industry has experienced declining revenue and profitability dating back to 2007 due to, among other things, advertisers’ shift from print to digital media and general market conditions. Our Predecessor was affected by this trend and experienced a history of net operating losses.
The revenues derived from our SMB category come from a variety of print and digital advertising products, digital service products we offer through Propel, and commercial printing services. Our consumer category revenue comes primarily from subscription income as consumers pay for our deep, rich local contents, both in print and online, however primarily print today.
Our operating costs consist primarily of labor, newsprint, and delivery costs. Our selling, general and administrative expenses consist primarily of labor costs. Compensation represents just under 50% of our operating expenses. Over the last few years, we have worked to drive efficiencies through centralization of back office functions, outsourcing and leveraging our scale to purchase more effectively. Additionally, we have taken steps to cluster our operations, thereby increasing the usage of facilities and equipment while increasing the productivity of our labor force. We expect to continue to employ these steps as part of our business and clustering strategy.
Local Media Acquisition
Newcastle acquired Local Media Group Inc. (formerly known as Dow Jones Local Media Group, Inc.) (“Local Media”) on September 3, 2013 from News Corp. Inc. and contributed to New Media 100% of the stock of Local Media Parent (which owns all of Local Media’s stock) on GateHouse’s emergence from bankruptcy on November 26, 2013 (the “Effective Date”). In exchange for the contribution of Local Media, Newcastle received shares of common stock, par value $0.01 per share, of New Media (“New Media Common Stock” or our “Common Stock”), equal in value to the cost of the acquisition of Local Media by Newcastle (“Local Media Acquisition”). Local Media Parent became a wholly owned subsidiary of New Media.
GateHouse managed the assets of Local Media pursuant to a management and advisory agreement (“Local Media Management Agreement”). The agreement had a two-year term, with automatic renewal for successive two-year periods unless terminated. While the agreement was in effect, GateHouse received an annual management fee of $1.1 million, subject to adjustments (up to a maximum annual management fee of $1.2 million), and an annual incentive compensation fee based on exceeding EBITDA targets of Local Media. The Local Media Management Agreement was terminated effective June 4, 2014.
Restructuring and Spin-off from Newcastle Investment Corp.
We acquired our operations as part of the restructuring (the “Restructuring”) of our Predecessor, GateHouse. On September 27, 2013, GateHouse commenced the Restructuring in which it sought confirmation of its bankruptcy plan sponsored by Newcastle, as the holder of the majority of the Outstanding Debt (as defined as follows). The Plan relates to the Restructuring of our Predecessor’s obligations under the amended and restated credit agreement by and among certain affiliates of GateHouse, the lenders from time to time thereto and Cortland Products Group, as administrative agent, dated February 27, 2007 (as amended, the “2007 Credit Facility”) and certain interest rate swaps (collectively, the “Outstanding Debt”). The U.S. Bankruptcy Court for the District of Delaware confirmed the reorganization plan (the “Plan”) on November 6, 2013 and GateHouse consequently emerged from Chapter 11 protection on November 26, 2013.
Pursuant to the Restructuring, Newcastle offered to purchase the Outstanding Debt in cash and at 40% of (i) $1,167 million of principal claims under the 2007 Credit Facility, plus (ii) accrued and unpaid interest at the applicable contract non-default rate with respect thereto, plus (iii) all amounts, excluding any default interest, arising from transactions in connection with interest rate swaps secured under the 2007 Credit Facility (the “Cash-Out Offer”) on the Effective Date. The holders of the Outstanding Debt had the option of receiving, in satisfaction of their Outstanding Debt, their pro rata share of the (i) Cash-Out Offer or (ii) New Media Common Stock and net proceeds, if any, of the GateHouse Credit Facilities. All pensions, trade and all other unsecured claims will be paid in the ordinary course.
On the Effective Date (1) GateHouse became our wholly-owned subsidiary as a result of (a) the cancellation and discharge of the currently outstanding equity interests in GateHouse (the holders of which received warrants issued by New Media) and (b) the issuance of equity interests in the reorganized GateHouse to New Media; (2) Local Media Parent, which was a wholly-owned subsidiary of Newcastle, following the Local Media Acquisition became a wholly-owned subsidiary of New Media as a result of Newcastle’s transfer of Local Media Parent to New Media; (3) New Media entered into the Management Agreement (as defined below) with our Manager (as defined below), (4) New Media entered into the GateHouse Management and Advisory Agreement (the “GateHouse Management Agreement”) with GateHouse; and (5) all of GateHouse’s Outstanding Debt was cancelled and discharged and the holders of the Outstanding Debt received, at their option, their pro rata share of the (i) Cash-Out Offer or (ii) New Media Common Stock and the net proceeds of the two certain Term Loan and Security Agreements dated November 26, 2013 (the “GateHouse Credit Facilities”). Pursuant to the Cash-Out Offer, Newcastle

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offered to buy the claims of the holders of the Outstanding Debt. As a result of these transactions, Newcastle owned 84.6% of New Media as of the Effective Date. The GateHouse Management Agreement was terminated effective June 4, 2014.
On the Effective Date, New Media entered into a management agreement with FIG LLC (the “Manager”) (the “Management Agreement”) pursuant to which the Manager will manage the operations of New Media. The annual management fee is 1.50% of New Media’s Total Equity (as defined in the Management Agreement) and the Manager is eligible to receive incentive compensation.
On September 27, 2013, Newcastle announced that its board of directors unanimously approved a plan to spin-off our Company. Newcastle’s board of directors made the determination to spin-off our assets because it believed that our value can be increased over time through a strategy aimed at acquiring local media assets and organically growing our digital marketing business.
In order to effect the separation and spin-off of our Company, we filed a registration statement on Form S-1, as amended, which was declared effective by the Securities and Exchange Commission (the “SEC”) on January 30, 2014.
Each share of Newcastle common stock outstanding as of 5:00 PM, Eastern Time, on February 6, 2014, the Record Date, entitled the holder thereof to receive 0.07219481485 shares of our Common Stock (the “Distribution” or the “spin-off”). The spin-off was completed on February 13, 2014. Immediately thereafter, we became a publicly traded company independent from Newcastle trading on the New York Stock Exchange (the “NYSE”) under the ticker symbol “NEWM.”
Acquisitions
On February 28, 2014, we completed the acquisition of five publications from Freedom Communications for a total purchase price of $7.9 million, including working capital. The acquisition included two daily and three weekly publications serving Southern California with an aggregate circulation of approximately 56,000.
On June 30, 2014, we completed two acquisitions of 20 publications with a total purchase price of $15.9 million, including working capital. The acquisitions included six daily, ten weekly publications, and four shoppers serving areas of Texas, Oklahoma, Kansas and Virginia with an aggregate circulation of approximately 54,000.
On September 3, 2014, we completed the acquisition of The Providence Journal with a total purchase price of $48.7 million, including working capital. The acquisition included one daily and two weekly publications serving areas of Rhode Island with a daily circulation of approximately 72,000 and 96,000 on Sunday.
On December 1, 2014, we completed the acquisition of Foster’s Daily Democrat along with other publications and related assets for $5.4 million in cash, including working capital, from the Foster family. The publications are located around Dover, NH, and the daily newspaper has a circulation of approximately 12,000.
On January 9, 2015, we completed the acquisition of substantially all of the assets from Halifax Media Group for an aggregate purchase price of $285.4 million, including working capital and net of assumed debt. The acquisition included 24 daily publications, thirteen weekly publications, and five shoppers serving areas of Alabama, Florida, Louisiana, Massachusetts, North Carolina, and South Carolina with a daily circulation of approximately 635,000 and 752,000 on Sunday.
On March 18, 2015, we completed the acquisition of the assets of Stephens Media, LLC (“Stephens Media”) for an aggregate purchase price of $110.8 million, including working capital. The acquisition includes nine daily newspapers, 35 weekly publications and fifteen shoppers serving communities throughout the United States with a combined average daily circulation of approximately 221 and 244 on Sunday.
On June 15, 2015 and September 23, 2015, we acquired substantially all the assets, properties and business of publishing/operating certain newspapers for an aggregate purchase price of $52.0 million, including estimated working capital. The acquisitions included two daily newspapers, twenty-eight weekly publications, and two shoppers serving Central Ohio and Southern Michigan.
Dispositions
On December 10, 2015, we completed the sale of the Las Vegas Review-Journal and related publications (initially acquired in the Stephens Media acquisition), which are located in Las Vegas, Nevada for an aggregate sale price of $140,000 plus working capital adjustment of $1,000. As a result, a gain of $57.0 million is included in (gain) loss on sale or disposal of assets on the consolidated statement of operations and comprehensive income (loss) for this period.

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Subsequent Events
Acquisitions
On December 31, 2015, we completed the acquisition of the Business Information Division of Dolan LLC (“Dolan”) for $35.0 million in cash, plus working capital. We funded the acquisition with cash on the balance sheet. Dolan is a leading provider of industry-specific news with 39 print and online publications and an audience of over 46,000 paid subscribers.
On January 12, 2016, we completed the acquisition of substantially all of the publishing operations of the Times Publishing Company, including the Erie Times-News daily newspaper, for $11.5 million in cash, plus the assumption of the assumed liabilities. We funded the acquisition with cash on the balance sheet. Erie Times-News is a dominant source of local news and advertising in Erie, PA with an average weekday circulation of over 39,000 and 55,000 on Sunday.
Dividends
On February 25, 2016, the Company announced a fourth quarter 2015 cash dividend of $0.33 per share of New Media Common Stock. The dividend will be paid on March 17, 2016, to shareholders of record as of the close of business on March 9, 2016.
Corporate Entity Structure
The chart below sets forth our entity structure and that of our direct and indirect subsidiaries. This chart does not include all of our affiliates and subsidiaries or our Manager and, in some cases, we have combined separate entities for presentation purposes.

newmchart.jpg

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Industry Overview
We operate in what is sometimes referred to as the “hyper-local” or community news market and market within the media industry. Media companies that serve this segment provide highly focused local content and advertising that is generally unique to each market they serve and is not readily obtainable from other sources. Local publications include community newspapers, websites, shoppers, traders, real estate guides, special interest magazines and directories. Due to the unique local nature of their content and audience, community publications compete for advertising customers with other forms of traditional media, including direct mail, directories, radio, television, and outdoor advertising. They also compete with new local and national digital and social media businesses for advertising, digital services and customers. We believe that local print and online publications in smaller markets are the most effective medium for local retail advertising, which emphasizes the price of goods in an effort to move inventory on a regular basis, in contrast to radio, broadcast and cable, television, and the internet, which are generally used for image or branding advertising. In addition, we believe local print and online publications generally have the highest local audience penetration rates, which allows local advertisers to get their message to a large portion of the local audience. Finally, national digital competitors tend to have no local in-market sales presence which we believe gives the local community publications an advantage when selling these types of products and services.
Locally focused media in small and midsize communities is distinct from national and urban media delivered through outlets such as television, radio, metropolitan and national newspapers and the internet. Larger media outlets tend to offer broad based information to a geographically scattered audience, which tends to be more of a commodity. In contrast, locally focused media delivers a highly focused product that is often the only source of local news and information in the market it serves. Our segment of the media industry is also characterized by high barriers to entry, both economic and social. Small and midsize communities can generally only sustain one newspaper. Moreover, the brand value associated with long-term reader and advertiser loyalty, and the high start-up costs associated with developing and distributing content and selling advertisements, help to limit competition.
We also believe there is a growing need among small to mid-size businesses to be able to generate leads and interact with consumers across all the digital platforms, which takes many forms including websites, mobile sites, tablets and social media. These local business owners and managers lack the time, expertise and resources to capitalize on the potential of these new consumer-reaching channels. National competitors in this category do not generally have a local in-market presence. Newly formed competitors lack a known and credible brand name in addition to generally not having a local in-market presence. We believe this represents a substantial opportunity for our local media business.
Advertising Market
The primary sources of advertising revenue for local publications are small businesses, corporations, government agencies and individuals who reside in the market that a publication serves. By combining paid circulation publications with total market coverage (“TMC”) publications such as shoppers and other specialty publications (tailored to the specific attributes of a local community), local publications are able to reach nearly 100% of the households in a distribution area. As macroeconomic conditions in advertising change due to increasing internet and mobile usage and the wide array of available information sources, we have seen advertisers shift their focus to incorporate a digital advertising and services component into their overall local marketing strategy. To that end, in addition to printed products, the majority of our local publications have an online presence that further leverages the local brand, ensures higher penetration into the market, and provides a digital alternative for local advertisers to reach consumers. We also have strong digital marketing services, Propel.
Digital Media
The time spent online and on mobile devices each day by media consumers continues to grow and newspaper web and mobile sites offer a wide variety of content providing comprehensive, in-depth and up to the minute coverage of news and current events. The ability to generate, publish and archive more news and information than most other sources has allowed newspapers to produce some of the most visited sites on the internet. Newspaper websites have proven to be some of the most visited websites by online media news consumers.
We believe that our local publications are well positioned to capitalize on their existing market presence and grow their total audience base by publishing proprietary local content digitally: via the internet, mobile websites and mobile applications. Local digital media include traditional classifieds, directories of business information, local advertising, databases, audience-contributed content and mobile applications. We believe this additional community-specific content will further extend and expand both the reach and the brand of our publications with readers and advertisers. We believe that building a strong local digital business extends the core audience of a local publication.
The opportunity created by the digital extension of the core audience makes local digital advertising an attractive complement for existing print advertisers, while opening up opportunities to attract new local advertisers that have not

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previously advertised with local publications. In addition, we believe that national advertisers have an interest in reaching buyers on a hyper-local level and, although they historically have not been significant advertisers in community publications, we believe the digital media offers them a powerful medium to reach local audiences. This opportunity is further enhanced by our behavioral targeting products, which allow advertisers to reach specific demographics of our audience and follow that audience across multiple websites, delivering advertisements across the platforms. Further, digital marketing services businesses are poised to benefit from the rise in internet marketing spend, which grew 16% between 2013 and 2014, and 294% between 2005 and 2014, according to the 2014 IAB Internet Advertising Revenue Report issued in April 2015.
We believe that a strong digital business will enhance our revenues. In addition, we believe that we have the expertise and sales resources to help other businesses maximize their digital opportunities. Accordingly, we have launched our digital marketing services business, including Propel, which is designed to help SMBs utilize the digital space to generate leads, interact with consumers and grow their businesses. New Media’s digital revenue derived from advertising, circulation, and other revenue has grown since the launch of Propel in 2012. New Media’s digital revenue was $106.9 million for the year ended December 27, 2015, an 85% growth as compared with the same period in 2014, which had digital revenue of $57.9 million. Of this, $31.3 million, or 29% of digital revenue for the year ended December 27, 2015 was attributable to Propel. See “Risk Factors—Risks Related to Our Business—We have invested in growing our digital business, including Propel, but such investments may not be successful, which could adversely affect our results of operations.”
We anticipate that the digital marketing services sector will continue to grow as SMBs move from print to digital marketing in connection with consumers spending more time online. According to the 2011 U.S. Census data, there are approximately 27.9 million SMBs in the US, 26.7 million of the SMBs have 20 employees or less, and these businesses are expected to spend $42.6 billion on digital marketing by 2016 (according to the 2015 U.S. Local Media Forecast by BIA/Kelsey). Owners of these businesses often lack the resources and expertise to navigate the digital marketing services sector. A recent study done by SCORE Association in 2014 indicated that 97% of consumers search for local businesses online, 49% of SMBs do not have a website, 93% are not mobile compatible, and 27% of SMBs with websites were found to not have a phone number on their home page. Propel offers SMBs digital services, including website design, search engine optimization, mobile websites, social media, retargeting and other advertising services. Our Predecessor believed, and we too believe, that Propel is well positioned to assist SMBs in the digital space and expect Propel to contribute meaningfully to future revenue growth. Propel is also able to leverage our local media properties and local sales infrastructure and give us distinct advantages, including:
our strong and trusted local brands, with 85% of our daily newspapers having been publishing local content for more than 100 years;
our ability to market through our print and online properties, driving branding and traffic; and
our more than 1,480 local, direct, in-market sales professionals with long standing relationships with small businesses in the communities we serve.
Circulation
Overall daily newspaper print circulation, including national and urban newspapers, has been declining slowly over the past several years. Small and midsize local market newspapers have generally had smaller declines and more stability in their paid print circulation volumes due to the relevant and unique hyper-local news they produce combined with less competition than larger markets. In addition, we believe this unique and valuable hyper-local content along with multiple delivery platforms now available will allow smaller market newspapers to continue to raise prices, leading to stable circulation revenues. Data and technology now available to newspapers allow them to target pricing more at the household level rather than purely by market. This will lead to more effective pricing strategies and enhance stability for circulation revenues. According to the Newspaper Association of America, pay meters and pricing helped the newspaper industry grow circulation revenue by 9% from 2011 to 2013.
Our Strengths
High Quality Assets with Leading Local Businesses. Our publications benefit from a long history in the communities we serve as one of the leading, and often sole, providers of comprehensive and in-depth local content. More than 85% of our daily newspapers have been published for more than 100 years and 100% have been published for more than 50 years. This has resulted in brand recognition for our publications, reader loyalty and high local audience penetration rates, which are highly valued by local advertisers. We continue to build on long-standing relationships with local advertisers and our in-depth knowledge of the consumers in our local markets. We believe our local news content is unique and highly valued by consumers who live in our markets, and there are limited, and in some cases no competing sources of local content for our target customers.

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Large Locally Focused Sales Force. We have large and well known “in-market” local sales forces in the markets we serve, consisting of over 1,480 sales representatives, including 42 dedicated to Propel and 17 third party sales affiliations. Our sales forces are generally among the largest locally oriented media sales forces in their respective communities. We have long-standing relationships with many local businesses and have the ability to be face to face with most local businesses due to these unique characteristics we enjoy. We believe our strong brands combined with our “in-market” presence give us a distinct advantage in selling and growing in the digital services sector given the complex nature of these products. We also believe that these qualities provide leverage for our sales force to grow additional future revenue streams in our markets, particularly in the digital sector.
Ability to Acquire and Integrate New Assets. We have created a national platform for consolidating local media businesses and have demonstrated an ability to successfully identify, acquire and integrate local media asset acquisitions. Together with our Predecessor, we have acquired over $2.2 billion of assets since 2006, including both traditional newspaper and directory businesses. We have a scalable infrastructure and platform to leverage for future acquisitions.
Scale Yields Operating Profit Margins and Allows Us to Realize Operating Synergies. We believe we can generate higher operating profit margins than our publications could achieve on a stand-alone basis by leveraging our operations and implementing revenue initiatives, especially digital initiatives, across a broader local footprint in a geographic cluster and by centralizing certain back office production, accounting, administrative and corporate operations. We also benefit from economies of scale in the purchase of insurance, newsprint and other large strategic supplies and equipment. Finally, we have the ability to further leverage our centralized services and buying power to reduce operating costs when making future strategic accretive acquisitions.
Local Business Profile Generates Significant Cash Flow. Our local business profile allows us to generate significant recurring cash flow due to our diversified revenue base and high operating profit margins and maintain our low capital expenditure and working capital requirements. As a result of the Restructuring, which extinguished GateHouse’s obligations under the 2007 Credit Facility and certain interest rate swaps secured thereunder on November 6, 2013, the confirmation date of the Plan, our interest and debt servicing expenses are significantly lower than our Predecessor’s interest and debt servicing expenses. As of December 27, 2015, our debt structure consists of the New Media Credit Agreement and Advantage Credit Agreements (as defined below). We currently estimate that we will have significant free cash flow totaling $115.0 million to $135.0 million in 2016, which we believe will lead to stockholder value creation through our investments in organic growth, investments in accretive acquisitions and the return of cash to stockholders in the form of dividends, subject to satisfactory financial performance, approval by our Board of Directors and dividend restrictions in the New Media Credit Agreement. We further believe the strong cash flows generated and available to be invested will lead to consistent future dividend growth.
Experienced Management Team. Our senior management team is made up of executives who have an average of over 20 years of experience in the media industry, including strong traditional and digital media expertise. Our executive officers have broad industry experience with regard to both growing new digital business lines and identifying and integrating strategic acquisitions. Our management team also has key strengths in managing wide geographically disbursed teams, including the sales force, and identifying and centralizing duplicate functions across businesses leading to reduced core infrastructure costs.
Our Strategy
We intend to create stockholder value through a variety of factors including organic growth driven by our consumer and SMB strategies, pursuing attractive strategic acquisitions of high quality local media assets, and through the distribution of a substantial portion of our free cash flow as a dividend, subject to satisfactory financial performance, approval by our Board of Directors and dividend restrictions in the New Media Credit Agreement. However, there is no guarantee that we will be able to accomplish any of these strategic initiatives.
A key component of our strategy is to acquire and operate traditional local media businesses and transform them from print-centric operations to dynamic multi-media operations through our existing online advertising and digital marketing services businesses. We will also leverage our existing platform to operate these businesses more efficiently. We believe all of these initiatives will lead to revenue and cash flow growth for New Media and will enable us to pay dividends to our stockholders. We intend to distribute a substantial portion of our free cash flow as a dividend to stockholders, through a quarterly dividend, subject to satisfactory financial performance, approval by our Board of Directors and dividend restrictions in the New Media Credit Agreement. The Board of Directors’ determinations regarding dividends will depend on a variety of factors, including the Company’s GAAP net income, free cash flow generated from operations or other sources, liquidity position and potential alternative uses of cash, such as acquisitions, as well as economic conditions and expected future financial results. The key elements of our strategy include:
Maintain Our Leading Position in the Delivery of Proprietary Local Content in Our Communities. We seek to maintain our position as a leading provider of unique local content in the markets we serve and to leverage this position to

8


strengthen our relationships with both readers and local businesses, thereby increasing penetration rates and market share. A critical aspect of this approach is to continue to provide local content that is not readily obtainable elsewhere and to be able to deliver that content to our customers across multiple print and digital platforms.
Grow Our New Digital Marketing Services Business. We plan to scale and expand our digital marketing services, including Propel. We believe Propel will allow us to sell digital marketing services to SMBs both in and outside existing New Media markets. The SMB demand for digital service solutions is great and represents a rapidly expanding opportunity. According to the 2011 U.S. Census data, there are approximately 27.9 million SMBs in the U.S. and, according to a 2015 U.S. Local Media Forecast by BIA/Kelsey, digital revenues are expected to grow to $42.6 billion in 2016, representing a 3.8% growth rate. Owners of SMBs often lack the resources and expertise to navigate the digital marketing services sector, with 49% of SMBs not having a website and 93% not having mobile-friendly websites according to a SCORE Association Small Business Study in 2014. We believe local SMBs will turn to our trusted local media brands to help them navigate through developing their digital marketing presence and strategy. We believe our local media properties and local sales infrastructure gives us a distinct advantage to being the leading local provider of digital marketing services, through Propel.
Pursue Strategic Accretive Acquisitions. We intend to capitalize on the highly fragmented and distressed local print industries which have greatly reduced valuation levels. We initially expect to focus our investments primarily in the local newspaper sector in small to mid-size markets. We believe we have a strong operational platform as well as scalable digital marketing services, including Propel. This platform, along with deep industry specific knowledge and experience that our management team has can be leveraged to reduce costs, stabilize the core business and grow digital revenues at acquired properties. The size and fragmentation of the addressable print media market place in the United States, the greatly reduced valuation levels that exist in these industries, and our deep experience make this an attractive place for our initial consolidation focus and capital allocation. Over the longer term we also believe there may be opportunity to diversify and acquire these types of assets internationally, as well as other traditional local media assets such as broadcast TV, out of home advertising (billboards) and radio, in the United States and internationally. We also believe there may be opportunities to acquire other strong businesses that have strong local brands and local sales infrastructure or digital product companies, both of which could quickly scale for Propel.
Stabilize Our Core Business Operations. We have four primary drivers in our strategic plans to stabilize our core business operations, including: (i) identifying permanent structural expense reductions in our traditional business cost infrastructure and re-deploying a portion of those costs toward future growth opportunities, primarily on the digital side of our business; (ii) accelerating the growth of both our digital audiences and revenues through improvements to current products, new product development, training, opportunistic changes in hiring to create an employee base with a more diversified skill set and sharing of best practices; (iii) accelerating our consumer revenue growth through subscription pricing increases, pay meters for digital content and growth in our overall subscriber base; and (iv) stabilizing our core print advertising revenues through improvements to pricing, packaging of products for customers that will produce the best results for them, and more technology and training for sales management and sales representatives.
The newspaper industry has experienced declining revenue and profitability over the past several years due to, among other things, advertisers’ shift from print to digital media following the consumer shift, and general market conditions. The Restructuring significantly reduced New Media’s interest expense. In addition, New Media intends to focus its business strategy on building its digital marketing business and growing its online advertising business, which we believe will offset some of the challenges experienced by GateHouse. With its improved capital structure and digital focus, combined with its strengths and strategy and dividend strategy, we believe that New Media will be able to grow stockholder value. However, there can be no assurance of this. See “Risk Factors” under Item 1A of this Annual Report on Form 10-K/A.
Challenges
We will likely face challenges commonly encountered by recently reorganized entities, including the risk that even under our improved capital structure, we may not be profitable.
As a publisher of locally based print and online media, we face a number of additional challenges, including the risks that:
the growing shift within the publishing industry from traditional print media to digital forms of publication may compromise our ability to generate sufficient advertising revenues;
investments in growing our digital business may not be successful, which could adversely affect our results of operations;
our advertising and circulation revenues may decline if we are unable to compete effectively with other companies in the local media industry; and

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we may not be able to successfully acquire local print media assets at attractive valuations due to a rise in valuations from a more competitive landscape of acquirors.
For more information about New Media’s risks and challenges, see “Risk Factors” under Item 1A of this Annual Report on Form 10-K/A.
Products
Our product mix consists of four publication types: (i) daily newspapers, (ii) weekly newspapers, (iii) shoppers and (iv) niche publications. Most of these publications have a digital presence as discussed in the following table. Some of the key characteristics of each of these types of publications are also summarized in the table below.
 
 
 
Daily Newspapers
 
Weekly Newspapers
 
Shoppers
 
Niche Publications
Cost:
 
Paid
 
Paid and free
 
Paid and free
 
Paid and free
 
 
 
 
 
Distribution:
 
Distributed four to seven days per week
 
Distributed one to three days per week
 
Distributed weekly
 
Distributed weekly, monthly or on annual basis
 
 
 
 
 
Format:
 
Printed on newsprint, folded
 
Printed on newsprint, folded
 
Printed on newsprint, folded or booklet
 
Printed on newsprint or glossy, folded, booklet, magazine or book
 
 
 
 
 
Content:
 
50% editorial (local news and coverage of community events, some national headlines) and 50% ads (including classifieds)
 
50% editorial (local news and coverage of community events, some national headlines for smaller markets which cannot support a daily newspaper) and 50% ads (including classifieds)
 
Almost 100% ads, primarily classifieds, display and inserts
 
Niche content and targeted ads (e.g., Chamber of Commerce city guides, tourism guides and special interest publications such as, seniors, golf, real estate, calendars and directories)
 
 
 
 
 
Income:
 
Revenue from advertisers, subscribers, rack/box sales
 
Paid: Revenue from advertising, subscribers, rack/box sales
 
Paid: Revenue from advertising, rack/box sales
 
Paid: Revenue from advertising, rack/box sales
 
 
 
 
 
 
 
 
 
Free: Advertising revenue only, provide 100% market coverage.
 
Free: Advertising revenue only, provide 100% market coverage
 
Free: Advertising revenue only
 
 
 
 
 
Internet Availability:
 
Maintain locally oriented websites, mobile sites and mobile apps, for select locations
 
Major publications maintain locally oriented websites and mobile sites for select locations
 
Major publications maintain locally oriented websites
 
Selectively available online
Overview of Operations
We operate in three publication groups: Eastern US Publishing, Central US Publishing and Western US Publishing. We also operate over 489 related websites and 360 mobile sites.
The following table sets forth information regarding our publications.
 
Number of Publications
 
Circulation (1)
Operating Group
Dailies
 
Weeklies
 
Shoppers
 
Paid
 
Free
 
Total
Circulation
Eastern US Publishing
38

 
135

 
15

 
972,914

 
1,261,140

 
2,234,054

Central US Publishing
42

 
86

 
42

 
507,002

 
2,322,001

 
2,829,003

Western US Publishing
44

 
101

 
61

 
327,279

 
1,215,305

 
1,542,584

Total
124


322


118


1,807,195


4,798,446


6,605,641

 
(1)
Circulation statistics are estimated by our management as of December 27, 2015.

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Eastern US Publishing. Eastern US Publishing operates in six publication group clusters: the (1) New England Publishing Group, (2) Cape Publishing Group, (3) Providence Publishing Group, (4) Mid-Atlantic Publishing Group, (5) South Atlantic Publishing Group, and (6) Coastal Publishing Group.
New England Publishing Group. We are one of the largest community newspaper publishers in Massachusetts by number of daily publications and also publish a large concentration of weekly newspapers, serving 113 communities in markets across eastern Massachusetts. The three largest daily newspapers in this region are: The Patriot Ledger (founded in 1837 with circulation of 23,800), the Enterprise (founded in 1880 with circulation of 13,314) and the MetroWest Daily News (founded in 1897 with circulation of 11,783). We also have over 170 web sites, with more than 3.5 million combined monthly unique visitors in Massachusetts.
Many of the towns within our Massachusetts footprint were founded in the 1600s and our daily and weekly newspapers in the region have long been institutions within these communities. In fact, our Massachusetts publications have 29 daily and weekly newspapers that are over 100 years old. The Boston designated market area (“DMA”) is the eighth largest market in the United States with 2.5 million households and 6.5 million people, and ranks first nationally in concentration of colleges and universities. Massachusetts has more than 1.0 million households in the region earning greater than $75,000, and a substantial homeownership rate. We reach 1.4 million readers in the eastern Massachusetts market. Eastern Massachusetts is also an employment center for technology, biotechnology, healthcare and higher education.
Cape Publishing Group. This cluster includes Worcester, Massachusetts, the Cape Cod Media Group, the Southcoast Media Group, and the Seacoast Media Group.
In Worcester, Massachusetts, the Telegram & Gazette has been the premier daily newspaper in Central Massachusetts since 1866. The Telegram & Gazette, with daily circulation of 46,634 and its website, telegram.com, covers all of Worcester county, as well as surrounding areas including editorial coverage and distribution in over 60 towns which represents over 20% of the towns in the state of Massachusetts. Coverage is in our primary market of Worcester county with secondary focus in Middlesex and Hampden counties.
The Cape Cod Media Group publishes one paid daily, one paid weekly newspaper and one shopper. The flagship publication of the Cape Cod Media Group is the Cape Cod Times. The Cape Cod Times, with a daily circulation of 29,750 is the premier daily and Sunday local paper on Cape Cod. The Barnstable Patriot, the paid weekly newspaper, has a weekly circulation of 2,068.
The Southcoast Media Group publishes one paid daily newspaper, four paid weekly newspapers and two shoppers. The flagship publication of the Southcoast Media Group is the Standard-Times. The Standard-Times, with a daily circulation of 16,993, is the premier daily and Sunday local paper in the New Bedford, MA area. The other paid weeklies, the Spectator, the Chronicle, the Middleboro Gazette and the Advocate, have weekly circulations of 3,096, 1,429, 2,697 and 640, respectively.
Seacoast Media Group publishes two paid daily and seven paid weekly newspapers. The flagship publication of the Seacoast Media Group is the Portsmouth Herald. The Portsmouth Herald, with a daily circulation of 8,438, is the premier daily and Sunday local paper in coastal New Hampshire. The Hampton Union and the Exeter News-Letter are weeklies with circulations of 2,442 and 1,973, respectively. The York County Coast Star and the York Weekly in southern Maine have weekly circulations of 2,181 and 1,450, respectively. In addition, the group publishes Foster’s Daily Democrat, 7,374 circulation, and the Rochester (NH) Times and Sanford (ME) News, both paid weeklies. Seacoast Sunday is a regional Sunday newspaper for the entire market with circulation of 11,581 and is the second largest Sunday paper in New Hampshire.
In addition, Coulter Press, publishers of two paid weeklies, The Item and The Banner, is older than Clinton, Massachusetts, the town it calls home. The Item, covering Clinton, Lancaster, Sterling, Bolton, Berlin and Boylston, was founded in July 1893, more than 120 years ago.
Providence Publishing Group. This cluster includes the Providence Journal Group, the Nantucket Island Media Group, and Norwich, Connecticut.
In Providence, Rhode Island, is our Pulitzer Prize winning publication The Providence Journal, which publishes one paid daily newspaper and one shopper. The Providence Journal is the preeminent newspaper in its market and the oldest continuously-published daily newspaper in the United States. Its market includes all of Rhode Island as well as seven cities and towns in Bristol county Massachusetts with a daily circulation of 85,323. With an evolving digital platform, the market’s top local media website providencejournal.com offers an online source for award-winning news, sports, lifestyles, entertainment, editorials, and more and has monthly page views of over 9.7 million.

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The Nantucket Island Media Group publishes The Inquirer and Mirror. With a weekly circulation of 6,339, it has the largest circulation of any island newspaper.
Our Norwich, Connecticut publication, The Bulletin, with a daily circulation of 10,219, diversifies this group as the eastern Connecticut economy differs from the nation and New England markedly. Primary economic drivers include casinos, military submarine manufacture and pharmaceutical research. Major industrial employers in the region include General Dynamics, Pfizer, Dow Chemical, Dominion Resources and the United States Navy.
Mid-Atlantic Publishing Group. This cluster includes the Hudson Valley Media Group and the Pocono Mountains Media Group.
The Hudson Valley Media Group publishes one paid daily, two free weekly newspapers, and one shopper. The flagship publication of the Hudson Valley Media Group is the Times Herald-Record. With a daily circulation of 46,260, the Times Herald-Record is the premier daily newspaper serving Orange, Ulster and Sullivan counties in New York and Pike county, Pennsylvania. The Pocono Mountains Media Group publishes one paid daily, one free weekly newspaper, and one shopper. The flagship publication of the Pocono Mountains Media Group is the Pocono Record. The Pocono Record, with a daily circulation of 13,640, is the premier daily and Sunday local paper in the Pocono Mountains area. The Hudson Valley Media group’s commercial print division publishes 120 weekly, bi- weekly and monthly publications. They are endorsed by both NY and NJ Newspaper Publisher Association groups. Hudson Valley Media also produces Orange and Ulster Magazine. Both are perfect bound glossy magazines.
South Atlantic Publishing Group. This cluster includes publications in North Carolina, South Carolina, and Tennessee.
The North Carolina cluster publishes ten daily newspapers and two weekly newspapers. In western North Carolina, we publish the Times-News in Hendersonville (daily circulation of 9,763). Our Piedmont newspapers include The Star in Shelby (daily circulation of 8,268) and The Gaston Gazette in Gastonia (daily circulation of 20,298). Central North Carolina newspapers include The Dispatch in Lexington (publishing six days per week with daily circulation of 6,246), Times-News in Burlington (daily circulation of 15,200), and The Courier Tribune in Asheboro (publishing six day per week with daily circulation of 7,709). Coastal publications in North Carolina include The Free Press in Kinston (daily circulation of 6,153), Sun Journal in New Bern (daily circulation of 9,963), The Daily News in Jacksonville (daily circulation of 11,419), and Star News in Wilmington (daily circulation of 29,494). Combined, these newspapers won 151 editorial and advertising awards in the 2015 North Carolina Press Association contest of which 51 were first place awards including for Investigative Reporting, City/County Government Reporting, Deadline Reporting, Business Writing, Photography, and Overall Appearance and Design.
In South Carolina we operate one daily publication, Spartanburg Herald-Journal, with a daily circulation of 24,663. Spartanburg is the largest city, and the county seat of, Spartanburg county. The Herald-Journal’s primary distribution area is Spartanburg and Union counties. In 2015, the Herald-Journal won 43 awards issued by the South Carolina Press Association, including 12 first-place awards and the President’s Cup for overall excellence.
In Columbia, Tennessee our daily publication is the Columbia Daily Herald, with daily circulation of 7,476. The Columbia Daily Herald publishes six days a week (Sunday through Friday) and serves Maury county, Tennessee and the surrounding Middle Tennessee region. The Columbia Daily Herald also publishes one weekly newspaper and one shopper. In 2015, the Daily Herald won Tennessee Press Association awards for Best Education reporting, Sports Writing, Editorial and Breaking News.
Coastal Publishing Group. This cluster includes publications in Florida and Alabama.
The Florida cluster publishes nine daily newspapers, ten weekly newspapers, and four shoppers. On Florida’s east coast in Daytona Beach is our daily publication The Daytona Beach News-Journal, which serves Volusia and Flagler counties with a daily circulation of 57,008. The Daytona Beach News-Journal also publishes four shoppers with a total combined circulation of 185,163 and operates a successful website news-journalonline.com that receives monthly page views of over 3.5 million. To the north is our two-time Pulitzer Prize winning daily publication, The Gainesville Sun, with daily circulation of 24,042 and monthly page views of 4.6 million. The Gainesville Sun also produces GatorSports.com, our University of Florida athletics free website which has approximately 3.5 million monthly page views. To the south of Gainesville in the middle of Marion county is our daily publication, Ocala Star Banner, with daily circulation of 25,091. The Ocala Star Banner also publishes a successful website ocala.com which receives monthly page views of over 5.1 million and monthly unique visitors over 510,000. In Central Florida, The Ledger in Lakeland has daily circulation of 39,278 and operates a robust commercial print operation generating millions of dollars a year. Also in Central Florida, our Leesburg publication the Daily Commercial, with its daily circulation of 15,027, covers a region known for seaplanes, upscale retirement living and rural small towns. Located in an area contiguous to Orlando, the Daily Commercial also publishes a weekly newspaper, South Lake Press and two websites that are enjoying significant audience growth. On the West Coast of Florida serving Sarasota and Manatee counties is the Pulitzer Prize

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winning Herald-Tribune with daily circulation of 61,494 which operates a family of digital products anchored by the successful heraldtribune.com website that receives monthly page views of over 4.2 million. The Herald-Tribune was named a “2015 10 Newspapers That Do It Right” by Editor & Publisher.
In the northwest Florida panhandle, we publish two dailies and eight weeklies across a ten-county area stretching from Franklin in the east to Santa Rosa in the west, and north to the state line. Our daily in the East, the Panama City News Herald, with daily circulation of 15,851, was awarded a Pulitzer Prize in 1962 for investigative journalism and in 2015 won 20 awards in two statewide contests. It also operates a growing website, newsherald.com, which receives a monthly average of 2.0 million page views and over 312,000 monthly unique visitors.
To the west in Fort Walton Beach, the Northwest Florida Daily News, with a circulation of 18,904 also has a dominant website, nwfdailynews.com that receives monthly page views of over 4.0 million and 430,000 monthly unique visitors. Their staff also garnered statewide awards in 2015, including in categories like sports writing, column writing and headline writing.
In Alabama we publish two daily publications; The Tuscaloosa News and The Gadsden Times. Our Pulitzer Prize winning, daily publication, The Tuscaloosa News, has daily circulation of 21,668 and a successful website Tuscaloosanews.com with more than 1.9 million page views per month. The Tuscaloosa News also publishes TideSports.com, a paid subscription-based website that focuses on University of Alabama athletics. With daily circulation of 11,666, The Gadsden Times is the oldest continually operating business in Etowah county.
The following table sets forth information regarding the number of publications and production facilities in the Eastern US Publishing:
 
Publications
 
Production
Facilities
State of Operations
Dailies
 
Weeklies
 
Shoppers
 
 
Massachusetts
9

 
109

 
5

 
2

Florida
9

 
10

 
4

 
6

North Carolina
10

 
2

 
1

 
3

New Hampshire
2

 
5

 
0

 
2

New York
1

 
2

 
1

 
1

Pennsylvania
1

 
3

 
1

 
0

Maine
0

 
3

 
0

 
0

Tennessee
1

 
1

 
1

 
1

Alabama
2

 
0

 
0

 
1

Connecticut
1

 
0

 
1

 
0

Rhode Island
1

 
0

 
1

 
1

South Carolina
1

 
0

 
0

 
1

Total
38


135


15


18

Central US Publishing. Our Central US Publishing operates in the states of Illinois, Ohio, New York, Michigan, Delaware, Pennsylvania, West Virginia, and Virginia.
From the western shore of Lake Michigan to the eastern shore of the Mississippi River and running over 400 miles north to south, Illinois is a picture of manufacturing, agricultural and recreational diversity. Coupled with major daily newspapers from our publications in Rockford, Peoria, and the state capital of Springfield, we are the largest publishing company in Illinois. Nineteen paid daily newspapers, 22 paid weekly newspapers, and sixteen shoppers provide coverage across the state which, is supported by four print production facilities.
Approximately 85 miles to the west of Chicago, Illinois is the Rockford Register Star supported by its 54,652 daily paid circulation base and its TMC product The Weekly, with six zoned editions. The Rockford Register Star operates successful websites that receives a monthly average of over 2.1 million page views.
The Journal (Freeport, IL) Standard is published Tuesday through Sunday. The newspaper’s coverage area includes Caroll, Jo Daviess, Ogle and Stephenson counties. The newspaper has a daily circulation of 5,565. The Journal Standard also publishes a website journalstandard.com and receives monthly page views of over 975,000 and average monthly unique visitors over 135,000.

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The Peoria Journal Star with its daily paid circulation of 52,234 is the dominant newspaper in Peoria, Tazewell and Woodford counties and is also distributed in an additional 17 surrounding counties. There are two shoppers—The Marketplace and Pekin Extra—which have a combined weekly circulation of 94,981. The Peoria facility provides print services to our neighboring New Media publications and commercial printing for Lee Enterprises’ The Pantagraph. The market includes manufacturing facilities for Caterpillar and Komatsu, and higher education at Bradley University, Illinois Central College and Midstate College. Peoria has a large medical community including OSF Healthcare, Methodist Medical Center, Proctor Hospital, University Of Illinois College Of Medicine and St. Jude Children’s Hospital Midwest Affiliate. It has agricultural facilities Archer Daniels Midland, LG Seeds and the USDA Ag Lab. The Journal Star has pjstar.com and pjstar.mobi with combined monthly page views of over 6.0 million per month. The combined monthly unique visitors are over 935,000.
The Springfield State Journal-Register with a daily paid circulation of 28,578 covers the state capital of Illinois. The daily paid circulation includes a branded edition of 2,351 of the Lincoln Courier. The State Journal-Register also has successful web sites with monthly page views of more than 5.0 million.
The Columbus Dispatch is a metropolitan daily newspaper and is the trusted source for comprehensive news, politics, sports and entertainment coverage across Central Ohio. One of the country’s strongest papers and the single daily in a top 40 media market, The Columbus Dispatch is located in Columbus, Ohio which is the largest city in Ohio and the fastest growing in the Midwest. The newspaper is distributed to homes and single copy outlets across Franklin county with a daily and Sunday circulation of 116,442 and 208,315, respectively. The Columbus Dispatch’s websites, which represent the primary online source for Columbus-area news, receives over 9.0 million monthly page views.
The Ohio cluster is anchored in Canton, Ohio and covers Stark and Tuscarawas counties. It is comprised of three daily newspapers, one weekly publication and two shoppers. The Repository is a 40,864 daily newspaper that covers the entire area of Stark county. The Dover New Philadelphia Times Reporter is a 13,914 daily publication located 40 miles south of Canton in Tuscarawas county. The Massillon Independent is a 7,225 circulation daily that circulates in western Stark county. The Suburbanite is a 32,600 weekly publication that circulates in the affluent northern Stark county area. The Ohio facility also provides commercial print services to the Akron Beacon Journal. The Ohio cluster has very successful web sites with more than 6.4 million combined monthly page views and more than 960,000 combined monthly unique visitors. Together the newspapers and web sites dominate their local markets.
Central New York is anchored by the Observer-Dispatch in Utica, New York which has circulation of 22,560 daily and 29,519 Sunday subscribers. The Utica operations include one daily and two weekly newspapers in Hamilton. Utica also has web sites with combined monthly unique visitors of more than 395,000. In addition to the Observer—Dispatch, Times-Telegram, which has a daily circulation of 2,922 covering both the towns of Herkimer and Little Falls, rounds out our coverage in the Mohawk Valley.
Also in New York we operate and own a combination of sixteen publications in Suburban Rochester that span four counties and have a combined circulation of 111,605. This market has a tourism industry and is known for boutique wineries and recreational activities. The flagship of Messenger Post Media is the 7,938 circulation Daily Messenger in Canandaigua.
In southwestern New York, our operations are centered around five publications based in Steuben county. In Corning, The Leader, a 5,791 circulation daily newspaper, dominates the eastern half of the county and shares its hometown namesake with Corning Incorporated. The Evening Tribune in Hornell circulates daily throughout the western half of the county. Situated directly between these two dailies in the county seat of Bath is the 10,850 circulation Steuben Courier, a free-distribution weekly. The Pennysaver Plus, a standalone shopper, solidifies this flagship group.
We also have a strong presence in the print advertising markets in three other New York counties that surround Steuben. In Allegany county to the west, the Wellsville Daily Reporter and its shopper, the Pennysaver Plus, cover most households. In Livingston county to the north, the Pennysaver Plus and the Genesee Country Express complement one another with combined circulation of 24,115. In Yates county to the north and east, The Chronicle-Express and Chronicle Ad-Visor shopper distribute weekly to nearly 13,421 households centered around the county seat of Penn Yan.
In nearby Chemung county, the 15,000 circulation Horseheads Shopper anchors our presence in this area. The majority of the southwestern New York cluster parallels Interstate 86 across the central southern tier of New York State, which is benefiting from continued improvement and expansion under an omnibus federal highway appropriations bill. Moreover, the cluster has several colleges and universities nearby, including Cornell University, Ithaca College, Elmira College and Houghton College.
We have a strong presence in southern Michigan where six of our dailies, Adrian, Monroe, Coldwater, Holland, Hillsdale and Sturgis, along with two weekly and eight shoppers blanket the southern tier of the state and into Indiana. The 15,178 Sunday circulation Holland Sentinel is the flagship publication of the group. This area has several large employers, including

14


Delphi, ConAgra, Tecumseh Products, Kellogg, JCI, Herman Miller, Hayworth, Gentex, Jackson State Prison, and a number of colleges and universities.
In Delaware, we publish seven weekly newspapers and various specialty papers that cover most of the state of Delaware and range from suburban Wilmington in the north to Georgetown, Delaware at the southern end of the state. Circulation for the cluster is primarily free and totals approximately 72,377 weekly.
Our Honesdale cluster, approximately 30 miles from Scranton, Pennsylvania, consists of four publications in the cities of Honesdale and Hawley, Pennsylvania. The cluster was created from our daily and shopper operations in Honesdale and later supplemented by our acquisition of one weekly and one shopper in Hawley. Local employers include General Dynamics, Blue Cross/Blue Shield, Commonwealth Telephone and various colleges and universities, medical centers and governmental agencies.
Our Pennsylvania/West Virginia cluster includes dailies in Waynesboro, Pennsylvania, Keyser and Ripley, West Virginia. We also have two weeklies in Ripley and a commercial printing operation in Ravenswood, West Virginia.
The communities we serve in Central US Publishing are largely rural but also support educational institutions, government agencies (including prisons and military bases), tourism, veterinary medicine and ethanol and agricultural chemical manufacturing. The area also includes automotive (including recreational vehicles), boat, home construction products and furniture manufacturing businesses.
The following table sets forth information regarding the number of publications and production facilities in Central US Publishing:
 
Publications
 
Production
Facilities
State of Operations
Dailies
 
Weeklies
 
Shoppers
 
 
Illinois
19

 
29

 
16

 
4

Ohio
4

 
28

 
2

 
3

New York
6

 
16

 
9

 
2

Michigan
9

 
2

 
11

 
3

Delaware
0

 
7

 
0

 
1

Pennsylvania
2

 
2

 
2

 
2

West Virginia
1

 
2

 
2

 
2

Virginia
1

 
0

 
0

 
1

Total
42


86


42


18

Western US Publishing. Western US Publishing operates in the states of Missouri, Arkansas, Texas, California, Kansas, Iowa, Louisiana, Minnesota, Oklahoma, Colorado, Nebraska, Oregon, North Dakota, and Tennessee.
The greatest concentration of circulation and market presence in Missouri is in the northern part of the state where we operate five daily newspapers, four weekly newspapers and five shoppers. We serve the 22,000 square mile area from Hannibal, on the state’s eastern border, to the western border and from Columbia in the south to the Iowa border in the north. Local employers include the University of Missouri and other colleges, local and federal governments, State Farm Insurance and 3M.
Our southern Missouri operations are clustered around Lake of the Ozarks. Located midway between Kansas City and St. Louis and approximately 90 miles from Springfield, Missouri, our three daily newspapers, seven weekly newspapers and three shoppers that serve the Lake of the Ozarks area reach approximately 165,000 people.
Located in southwest Missouri and southeast Kansas is our Joplin cluster with three daily and seven weekly newspapers and four shoppers, serving a population of approximately 170,000. There are several colleges and universities in the area, a National Guard Fort, several large medical centers and a diverse mix of retail businesses, including the 120-store Northpark Mall.
This group also includes our Kansas City cluster with nine publications (two daily and five weekly newspapers and two shoppers) located in the eastern Kansas cities of Leavenworth and Lansing and in Independence, Missouri. The Leavenworth Times was one of our original daily newspapers and the balance of the cluster was acquired afterward. In addition, we secured the military publication, The Fort Leavenworth Lamp, in Fort Leavenworth. The Kansas City cluster is home to several prominent companies, including Hallmark, H&R Block, Sprint, Cerner, Garmin, and the University of Kansas.

15


The Wichita cluster consists of two dailies, five weeklies and three shoppers in the towns of El Dorado, Pratt, Wellington, Newton and McPherson near Wichita, Kansas. The clustering of the small dailies in this area allows the group to sell advertising packages providing access to multiple communities. Major aircraft manufacturers Boeing, Bombardier, Cessna and Raytheon have facilities nearby and McConnell Air Force Base is a major component of the local economy.
Also located in the southwest is our operation in the state of Texas, with 24 publications (four daily, nine weekly newspapers, and eleven shoppers). The group based in Texas consists of two distinct operations. The first is a collection of small-market dailies and companion publications in central Texas in the towns of Stephenville, Brownwood and Waxahachie. The second is a well-established shopper group serving the growing cities of the Rio Grande Valley in south Texas. These shoppers serve Brownville, Harlingen, Laredo, McAllen, Alice and Corpus Christi, Texas.
The Herald Democrat principally serves Grayson county, Texas, with the largest metropolitan area served located in Sherman, Texas with a daily circulation of 13,646. The Herald Democrat has a growing digital platform with their website heralddemocrat.com and extends the newspapers reach to consumer’s nationwide with monthly page views of over 568,000. The Herald Democrat also publishes three weekly newspapers and five shoppers.
In Louisiana, we have an operating cluster in the southwestern part of the state, located between Lake Charles and Alexandria. This cluster consists of five publications located in the cities of Leesville, Sulphur, DeRidder and Vinton. Local employers include major manufacturers such as Alcoa, Firestone, International Paper and Proctor & Gamble.
Our Baton Rouge cluster consists of three dailies, four weeklies and three shoppers in the southeastern Louisiana cities of Houma, Thibadaux, Donaldsville, Gonzales, and Plaquemine. Numerous petrochemical companies such as BASF, Exxon Mobil and Dow Chemical, plus universities including Louisiana State, support the local economies.
In Fort Smith, Arkansas is the Southwest Times-Record, which has been a primary news source in Northwest Arkansas for over a century with a daily circulation of 23,880. The Southwest Times Record digital platform extends the newspaper’s reach to consumers nationwide through its website swtimes.com with monthly page views of over 755,000. The Southwest Times Record also publishes five weekly newspapers and a shopper and principally serves Sebastian and Crawford counties in Arkansas and Le Flore and Sequoyah counties in Oklahoma with the largest metropolitan area served being Fort Smith, Arkansas. In Southeast Arkansas is our award-winning newspaper The Pine Bluff Commercial, which serves as the primary source of news in Central and Southeast Arkansas with daily circulation of 8,104. The Pine Bluff Commercial also reaches its readers through their successful website pbcommercial.com with monthly page views of over 400,000.
To the West in Oklahoma is the Examiner-Enterprise in Bartlesville, which is one of the state’s largest daily newspaper with circulation of 6,043. The Examiner-Enterprise is an award-winning publication with awards including Oklahoma Press Association recognition for website, editorials, photography, and news coverage. The Examiner-Enterprise also publishes one weekly newspaper and one shopper.
We are represented in California by two daily newspapers in Ridgecrest and Yreka, five paid weekly papers in Dunsmuir, Mt. Shasta, Weed, Gridley and Taft, and three shoppers in Gridley, Mt. Shasta and Ridgecrest. These publications reach from northern California through the southern desert and China Lake naval base in Ridgecrest. In the Stockton, California area we publish one paid daily, one free weekly paper, and two shoppers. The flagship publication of the area is the Record. The Record, with a daily circulation of 27,841, is the premier daily and Sunday local paper in the Stockton, California area.
In Oregon we publish two paid daily papers and one shopper with the flagship publication being the Medford Mail Tribune. The Medford Mail Tribune, with a daily circulation of 18,839, is the premier daily and Sunday local paper in southern Oregon. The other paid daily paper, the Ashland Daily Tidings, has a daily circulation of 1,405.
La Junta, in the southeastern part of the state, represents the Colorado properties. Along with La Junta we also serve Bent county and Fowler and produce the weekly agricultural newspaper, The Ag Journal.
We also have clusters in and around Grand Forks, North Dakota (home to the Grand Forks Air Force Base and the University of North Dakota), and Iowa, where Cargill, ConAgra, Kraft, Winnebago and Fort Dodge Animal Health, a division of Wyeth, each maintain significant operations.
We are represented in southwestern Minnesota through seven paid weekly newspapers and four shoppers. St. James, Redwood Falls, Sleepy Eye, Granite Falls, Cottonwood, Wabasso, and Montevideo are all communities with populations of 10,000 and under. These papers represent the primary local news and information source for these communities.
The Ames Tribune is Central Iowa’s Pulitzer Prize-winning newspaper, with a daily circulation of 6,817. The Ames Tribune’s digital platform allows customers, both local and nationwide, to access content through its market-leading website, amestrib.com with over 560,000 monthly page views. Ames Tribune also publishes six weekly newspapers and five shoppers.

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The following table sets forth information regarding the number of publications and production facilities in the Western Publishing Group:
 
Publications
 
Production
Facilities
State of Operations
Dailies
 
Weeklies
 
Shoppers
 
 
Missouri
10

 
15

 
10

 
4

Arkansas
5

 
27

 
1

 
3

Texas
4

 
11

 
15

 
4

California
5

 
9

 
8

 
2

Kansas
5

 
9

 
7

 
0

Iowa
2

 
7

 
5

 
0

Louisiana
3

 
8

 
4

 
2

Minnesota
1

 
7

 
5

 
0

Oklahoma
4

 
3

 
3

 
3

Colorado
1

 
3

 
0

 
1

Nebraska
0

 
2

 
1

 
0

Oregon
2

 
0

 
1

 
1

North Dakota
1

 
0

 
1

 
1

Tennessee
1

 
0

 
0

 
0

Total
44


101


61


21

Directories
The core of our directory portfolio is comprised of the three yellow page directories, which are located in and around the Sacramento, California area, primarily in Roseville, California. The three directories have an aggregate circulation of approximately 348,000 and service Roseville, Auburn/Grass Valley/Nevada City and Folsom/El Dorado/Placerville, reaching four counties within the Sacramento region.
Our SureWest Directories portfolio is highlighted by the Roseville directory. The Roseville directory is the incumbent (with a circulation of approximately 210,000) and has served the local Roseville community for over 100 years and has achieved more than 50% market share.
We also own three additional directories including two Michigan and Indiana phone guides servicing St. Joseph county, Michigan and LaGrange county, Indiana, and Branch county, Michigan and Steuben county, Indiana, respectively, and one yellow page directory based in Mt. Shasta, California.
Propel Marketing
Propel is our digital marketing product line with digital products designed for SMBs. We believe the digital services industry represents a large and expanding opportunity. Propel is a product offering we created to attack that opportunity.
There are approximately 27.9 million SMBs in the United States today and about 26.7 million have less than 20 employees according to the 2011 U.S. Census data. Although these businesses are increasingly beginning to recognize the need to establish and maintain a strategy for the digital space, most do not have the time, expertise or resources to handle this themselves.
Propel is a product line that can become the outsourced digital marketing services department for those SMBs. Propel’s products help an SMB build a presence across digital platforms, help them get found by consumers, help them engage with and grow their customer base. We pull these products together for the SMB with a proprietary customer dashboard which integrates activity and results for all Propel products.
We also believe Propel gives us an opportunity to expand beyond our current geographic boundaries, as its product set could be of value to SMBs around the country.
Revenue
Our operations generate three primary types of revenue: (i) advertising, (ii) circulation (including home delivery subscriptions, single copy sales and digital subscriptions) and (iii) other (primarily commercial printing and digital marketing

17


services). In 2015, these revenue streams accounted for approximately 58%, 32% and 10%, respectively, of our total revenue. The contribution of advertising, circulation and other revenue to our total revenue for New Media, known as the Successor Company for the years ended December 27, 2015 and December 28, 2014, two months ended December 29, 2013 and the Predecessor Company for the ten months ended November 6, 2013 was as follows:
 
Successor Company
 
 
Predecessor Company
 
Year Ended
December 27, 2015
 
Year Ended
December 28, 2014
 
Two Months Ended
December 29, 2013
 
 
Ten Months Ended
November 6, 2013
(in thousands)
 
 
 
 
 
 
 
 
Revenue:
 
 
 
 
 
 
 
 
Advertising
$
696,696

 
$
385,399

 
$
63,340

 
 
$
265,078

Circulation
378,263

 
195,661

 
29,525

 
 
118,810

Commercial printing and other
120,856

 
71,263

 
10,366

 
 
29,402

Total revenue
$
1,195,815


$
652,323


$
103,231


 
$
413,290

Advertising
Advertising revenue, which includes revenue generated from online and mobile products, is the largest component of our revenue, accounting for approximately 58%, 59% and 63% of our total revenue in 2015, 2014 and 2013, respectively. We categorize advertising as follows:
Local Retail—local retailers, local stores for national retailers, grocers, drug stores, department and furniture stores, local financial institutions, niche shops, restaurants and other consumer related businesses.
Local Classified—local legal, obituaries, employment, automotive, real estate and other advertising.
Online—banner, display, classified, behavioral targeting, audience extension, search and other advertising on websites or mobile devices.
National—national and major accounts such as wireless communications companies, airlines and hotels, generally placed with us through agencies.
We believe that our advertising revenue tends to be less volatile than the advertising revenue of large metropolitan and national print media because we rely primarily on local, rather than national advertising and our classified revenue, tends to be more local market oriented (job listing for example). We generally derive 95% or more of our advertising revenue from local advertising (local retail, local classified and online) and less than 5% from national advertising. We believe that local advertising tends to be less sensitive to economic cycles than national advertising because local businesses generally have fewer effective advertising channels through which they may reach their customers.
Our advertising rate structures vary among our publications and are a function of various factors, including local market conditions, competition, circulation, readership and demographics. Management works with local newspaper management to set advertising rates and a portion of our publishers’ incentive compensation is based upon growing advertising revenue. Our sales compensation program emphasizes digital and new business growth. We share advertising concepts throughout our network of publishers and advertising directors including periodic special section programs, enabling them to utilize advertising products and sales strategies that are successful in other markets we serve.
Substantially all of our advertising revenue is derived from a diverse group of local retailers and local classified advertisers, resulting in very limited customer concentration. No single advertiser accounted for more than 1% of our total revenue in 2015, 2014 or 2013 and our 20 largest advertisers account for less than 10% of total revenue.
Our advertising revenue tends to follow a seasonal pattern, with higher advertising revenue in months containing significant events or holidays. Accordingly, our first quarter, followed by our third quarter, historically are our weakest quarters of the year in terms of revenue. Correspondingly, our second and fourth fiscal quarters, historically are our strongest quarters. We expect that this seasonality will continue to affect our advertising revenue in future periods.
We have experienced declines in advertising revenue over the past few years, due primarily to the secular pressures on the business as consumers and advertisers shift time and spend from traditional media to the internet. We continue to search for organic growth opportunities, specifically with digital advertising and ways to stabilize print revenue declines through strengthening local news product, value based pricing and training of sales staff.

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Circulation
Our circulation revenue is derived from home delivery sales to subscribers, single copy sales at retail stores and vending racks and boxes, and digital subscriptions. We own 124 paid daily publications that range in circulation from approximately 300 to 116,000 and 213 paid weekly publications that range in circulation from approximately 100 to 12,000. Circulation revenue accounted for approximately 32%, 30% and 29% of our total revenue in 2015, 2014 and 2013, respectively.
Subscriptions are typically sold for three to twelve-month terms and often include promotions to extend the average subscription period or convert someone to become a subscriber. We also provide bundled print and digital subscriptions and employ pay meters for our website content at most of our daily publications. We implement marketing programs to increase readership through subscription and single copy sales, including company-wide and local circulation contests, direct mail programs, door-to-door sales and strategic alliances with local schools in the form of “Newspapers in Education” programs. In addition, since the adoption of the Telemarketing Sales Rule by the Federal Trade Commission in 2003, which created a national “do not call” registry, we have increased our use of “EZ Pay” programs, kiosks, sampling programs, in-paper promotions and online promotions to increase our circulation.
We encourage subscriber use of EZ Pay, a monthly credit card charge or direct bank debit payment program, which has led to higher retention rates for subscribers. We also use an active stop-loss program for all expiring subscribers. Additionally, in order to improve our circulation revenue and circulation trends, we periodically review the need for quality enhancements, such as:
Consumer research to better understand local content of interest;
Increasing the amount of unique hyper-local content;
Increasing the use of color and color photographs;
Improving graphic design, including complete redesigns;
Developing creative and interactive promotional campaigns;
Improving customer service and company wide customer retention efforts; and
Better use of demographic data to specifically target pricing and customer acquisition opportunities.
We believe that our unique and valuable hyper-local content allows us to continue to produce products of great relevance to our local market audiences. This allows us to be able to periodically raise prices, both for home delivery and on a single copy basis, resulting in increased circulation revenues. We also believe this unique hyper-local content will allow us to find ways to grow circulation revenues from our wide array of digital products.
Other
We provide commercial printing services to third parties on a competitive bid basis as a means to generate incremental revenue and utilize excess printing capacity. These customers consist primarily of other publishers that do not have their own printing presses and do not compete with our publications. We also print other commercial materials, including flyers, business cards and invitations. Additionally, this category includes Propel which provides internet marketing solutions for SMBs and GateHouse Live, our events business. Other sources of revenue, including commercial printing and Propel, accounted for approximately 10%, 11% and 8% of our total revenue in 2015, 2014 and 2013, respectively.
Printing and Distribution
We own and operate 57 print facilities. Our print facilities produce eight publications on average and are generally located within 60 miles of the communities served. By clustering our production resources or outsourcing where cost beneficial, we are able to reduce the operating costs of our publications while increasing the quality of our small and midsize market publications that would typically not otherwise have access to high quality production facilities. We also believe that we are able to reduce future capital expenditure needs by having fewer overall pressrooms and buildings. We believe our superior production quality is critical to maintaining and enhancing our position as the leading provider of local news coverage in the markets we serve. As other print media businesses look to reduce costs, we believe we have the opportunity to leverage our unutilized press time to grow our commercial print customer base and revenue.
The distribution of our daily newspapers is typically outsourced to independent, locally based, third-party distributors that also distribute a majority of our weekly newspapers and non-newspaper publications. We continuously evaluate lower cost options for newspaper delivery. In addition, certain of our shopper and weekly publications are delivered via the U.S. Postal Service.

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Availability of Raw Materials for Our Business—Newsprint
The basic raw material for our publications is newsprint. We generally maintain only a 45 to 55-day inventory of newsprint.
Historically, the market price of newsprint has been volatile, reaching a high of approximately $823 per metric ton in 2008 and a low of $410 per metric ton in 2002. However, from 2010 to 2015, there was much less volatility in newsprint pricing and we have benefited from negotiating a fixed annual price for a majority of our newsprint. The average market price of newsprint during 2015 was approximately $585 per metric ton.
In 2014, we consumed approximately 57,300 metric tons of newsprint (inclusive of commercial printing) and the cost of our newsprint consumption totaled approximately $36.2 million. In contrast, in 2015, we consumed approximately 119,900 metric tons of newsprint (inclusive of commercial printing), and the cost of our newsprint consumption totaled approximately $66.9 million. Our newsprint expense typically averages less than 10% of total revenue, which we believe generally compares favorably to larger, metropolitan newspapers.
For our 2014 and 2015 purchases of newsprint, we negotiated a fixed price for approximately 95% and 93%, respectively, of our newsprint tons which allowed us to eliminate some of the volatility of the market price. We expect to purchase 93% of our newsprint with a fixed price again in 2016.
Competition
Each of our publications competes for advertising revenue to varying degrees with traditional media outlets such as direct mail, yellow pages, radio, outdoor advertising, broadcast and cable television, magazines, local, regional and national newspapers, shoppers and other print and online media sources, including local blogs. We also increasingly compete with new digital and social media companies for advertising revenue. However, we believe that barriers to entry remain high in many of the markets we serve in terms of being the preeminent source for local news and information therein, because our markets are generally not large enough to support a second newspaper and because our local news gathering infrastructures, sales networks and relationships would be time consuming and costly to replicate. We also have highly recognized local brand names and long histories in the towns we serve.
We also provide our readers with community-specific content, which is generally not available from other media sources. We believe that our direct and focused coverage of the market and our cost effective advertising rates relative to more broadly circulated metropolitan newspapers allow us to tailor an approach for our advertisers. As a result, our publications generally capture a large share of local advertising in the markets they serve.
The level of competition and the primary competitors we face vary from market to market. Competition tends to be based on market penetration, demographic and quality factors, as opposed to price factors. The competitive environment in each of our operating regions is discussed in greater detail below.
Eastern US Publishing. In Eastern US Publishing, the Boston Globe and boston.com, a metropolitan daily and website, respectively, owned by John Henry, compete with us throughout eastern Massachusetts. In addition, we compete in Massachusetts with companies that publish a combined total of approximately 16 dailies and 50 weeklies, three major radio station operators, five local network television broadcasters, one cable company and numerous niche publications for advertising revenues. We believe that our publications generally deliver the highest household coverage in their respective markets.
We believe our publications in these markets are generally the dominant media and that each has an audience far larger than the competitors. Daily newspapers owned by Gannett Company, Inc. (Poughkeepsie Journal in Poughkeepsie, New York) and 21st Century Media, Inc. (Daily Freeman in Kingston, New York), compete within the New York market. Our Cape Cod and New Bedford, Massachusetts newspapers experience competition from weekly newspapers, local radio stations, shopping guides, directories and niche publications.
Our publication, the Providence Journal, is the dominant daily newspaper in its market. Other daily newspaper operators in the state include the Edward Sherman Company, which owns the Newport Daily News and numerous non-dailies serving the Newport Rhode Island area and Sun Publishing Company, owner of the Westerly Sun and three non-dailies in the state. RISN Operations, Inc. publish four daily papers and five weekly publications serving communities in Providence county and Rhode Island. Three other companies publish more than 16 weeklies in Rhode Island. The Providence market has seven local network television stations and three major radio station operators, one cable company and numerous print and online niche publications.

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Our publication The Gainesville Sun and Ocala Star Banner are the dominant media in their respective markets, primarily Alachua and Marion counties. We compete with four television stations, which is unusual for markets this size. Gainesville has its own DMA and Ocala falls into the Orlando DMA. There are no other dailies in the market other than a slow movement by the Villages Daily Sun into Marion county (Ocala), a concern due to their offering the lowest home delivery and single copy rates of any Florida daily. They operate as part of one of the fastest growing developments in the county, The Villages. We publish a weekly newspaper, Gainesville Guardian, in east Gainesville and also a very successful city magazine, Gainesville Magazine.
In the Daytona Beach market, our publication The Daytona Beach News-Journal is the dominant media. Primary print competition for the west side of our coverage area is the Orlando Sentinel, owned by Tribune Publishing. Smaller weekly competitive publications, including The Observer Group and Hometown News are also in the market. Major radio and network television stations are out of the Orlando market.
In the Sarasota market, we believe our publications are generally the dominant media and have an audience far larger than the competitors for the main areas we serve. Daily newspapers owned by McClatchy (Bradenton Herald) and Sun Coast Media Group (Charlotte Sun) border us on the north and south ends of our market respectively and distribute in our circulation area on the fringes. The Sarasota market has one local network television station and several local radio station operators and cable companies as well as numerous non-daily print and online niche publications.
Located in central Florida, our publication, The Ledger, in Lakeland is bordered by the Orlando Sentinel to the east and the Tampa Tribune to the west. In addition, our competitors also include multiple weekly newspapers and two radio stations. The Ledger is the dominant media in the central Florida area it serves.
In Tuscaloosa, the digital space is highly competitive with the competing site AL.com, owned by Advance Local.
Central US Publishing. Central US Publishing operates in 126 markets and we believe our publications are the dominant print advertising media in the vast majority of these markets. There are radio stations in or within 20 miles of every market in which we operate, but we do not believe that any of these radio station operators pose a significant competitive threat to our publications. Yellow page advertising is prevalent in all of our markets with either a local phone book or a regional phone book. We believe that, in most cases, yellow page advertising is geared more towards the professional services advertisers, such as attorneys and doctors, and not the local retail advertisers, as is the focus with our non-directory publications.
Lee Enterprises publishes the Southern Illinoisan in Carbondale, which is a regional newspaper that competes with our dailies in Marion, Benton, West Frankfort and DuQuoin. In all four of these cases, we believe our publications are the dominant local daily, but do compete on a regional basis with the larger dailies. We also compete with shoppers or weekly newspapers. This competition comes from small independent operators and is not significant. We have very little television competition in this group because of our geographic location in relation to major markets. There are no local television affiliates in our markets.
In the Northeast market of this group we believe our publications are generally the dominant media. The competition we face in this region is from major newspaper companies: daily newspapers owned by Gannett Company, Inc. (The Star-Gazette in Elmira, NY and the Chambersburg (PA) Public-Opinion); Times-Shamrock Company’s Scranton (PA) The Times-Tribune and Towanda Daily/Sunday Review; Community Newspaper Holdings, Inc.’s Sunbury Daily Item; and Ogden-Nutting’s Williamsport Sun-Gazette. We believe our publications tend to be the dominant local publication in those markets. In the Columbus market, the advertising competition in print is minimal with just a weekly business journal and a few small monthly magazines. On the electronic and digital side, the competition is intense comprised of six network TV stations, three cable companies, ten radio stations, and twelve digital agencies, with SMART 1 being the most aligned with our Propel product set.
In our Great Lakes markets we believe our publications are generally the dominant media in those markets. Our only significant competition comes from regional television stations in Adrian, Michigan. We also face competition from dozens of other competitors such as other local daily and weekly papers and niche publications, as well as radio and television stations, directories, direct mail and non-local internet websites, but none of these have proven to be significant.
Western US Publishing. In the southern regions of this group we believe our publications are generally the dominant media. Our major competition comes from regional daily newspapers, specifically: The Advocate in Baton Rouge, Louisiana; The American Press in Lake Charles, Louisiana; The Joplin Globe; and the Wichita Eagle. The community newspapers operate generally in isolated markets where the American Consolidated Media newspapers are by far the leading sources of local news and print advertising. We also face competition from numerous other daily and weekly papers, local radio stations, shopping guides, directories and niche publications. In the Sherman, Texas market, we believe our publications are generally the dominant media in those markets with minor competition with The Dallas Morning News, which has minimal circulation, and it does not focus on coverage of local content. All weeklies in the Sherman, Texas market are controlled by us, though there is

21


some weekly competition in outlying Texas and Oklahoma communities. Our publication, the Herald Democrat also competes with local TV stations and several locally-owned radio stations in the market.
In Arkansas, there is some minor competition from the Northwest Arkansas Democrat-Gazette in northern Crawford county, AR, but they have limited circulation in the Fort Smith market, with some local news coverage. The Northwest Arkansas Democrat-Gazette circulates in the market with our publication The Pine Bluff Commercial, but does not deliver the community coverage that is most relevant to Pine Bluff and the surrounding counties making our publication the most relevant news source in the area. There are several locally-owned radio stations in the market that compete with The Pine Bluff Commercial.
In the northern regions of this group, we control every local weekly and daily paper in Story county, Iowa and have weeklies in other neighboring counties, which is why we believe our publications are the dominant news source in the area. The principal print competition is the Des Moines Register, but it does not deliver meaningful local community content.
We face competition from other newspaper companies that include daily and weekly newspapers, local websites, local radio stations, local television stations, shopping guides, directories and niche publications. None of our competitors have proven to be significant. Our publications and websites have a rich history in our markets which we believe uniquely positions them for unmatched reach and relevancy in their local audiences.
Employees
As of December 27, 2015, we employed 9,509 employees. We employ union personnel at a number of our core publications representing 1,236 employees. As of December 27, 2015, there were 35 collective bargaining agreements covering union personnel. Most of our unionized employees work under collective bargaining agreements that expire in 2017. We believe that relations with our employees are generally good and we have had no work stoppages at any of our publications.
Environmental Matters
We believe that we are in substantial compliance with all applicable laws and regulations for the protection of the environment and the health and safety of our employees based upon existing facts presently known to us. Compliance with federal, state, and local environmental laws and regulations relating to the discharge of substances into the environment, the disposal of hazardous wastes and other related activities has had, and will continue to have, an impact on our operations, but has, since the incorporation of our Predecessor in 1997, been accomplished without having a material adverse effect on its operations. While it is difficult to estimate the timing and ultimate costs to be incurred due to uncertainties about the status of laws, regulations and technology, based on information currently known to us and insurance procured with respect to certain environmental matters, we do not expect environmental costs or contingencies to be material or to have a material adverse effect on our financial performance. Our operations involve risks in these areas, however, and we cannot assure you that we will not incur material costs or liabilities in the future which could adversely affect us.
Corporate Governance and Public Information
The address of New Media’s website is http://www.newmediainv.com/. Stockholders can access a wide variety of information on New Media’s website, under the “Investor Relations” tab, including news releases, SEC filings, information New Media is required to post online pursuant to applicable SEC rules, newspaper profiles and online links. New Media makes available via its website all filings it makes under the Securities and Exchange Act of 1934, as amended, including Forms 10-K, 10-Q and 8-K, and related amendments, as soon as reasonably practicable after they are filed with, or furnished to, the SEC. All such filings are available free of charge. Neither the content of New Media’s corporate website nor any other website referred to in this report are incorporated by reference into this report unless expressly noted. The public may read and copy any information New Media files with the SEC at the SEC’s public reference room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the public reference room by calling the SEC at 1-800-SEC-0330. The SEC also maintains a website (http://www.sec.gov) where New Media’s filings filed with the SEC are available free of charge.

22


List of New Media’s Dailies, Weeklies, Shoppers, Websites and Directories
As of December 27, 2015, New Media’s dailies, weeklies, shoppers, websites and directories were as listed below. New Media maintains registered trademarks in many of the masthead names listed below. Maintaining such trademarks allows us to exclusively use the masthead name to the exclusion of third parties.
 
Eastern US Publishing
State
 
City
 
Masthead
 
Circulation Type
Massachusetts
 
Brockton
 
The Enterprise
www.enterprisenews.com
 
Daily
 
 
Fall River
 
The Herald News
www.heraldnews.com
 
Daily
 
 
Framingham
 
The Metrowest Daily News
www.metrowestdailynews.com
 
Daily
 
 
Hyannis
 
Cape Cod Times
www.capecodtimes.com
 
Daily
 
 
Milford
 
The Milford Daily News
www.milforddailynews.com
 
Daily
 
 
New Bedford
 
The Standard-Times
www.southcoasttoday.com
 
Daily
 
 
Quincy
 
Patriot Ledger
www.patriotledger.com
 
Daily
 
 
Taunton
 
Taunton Daily Gazette
www.tauntongazette.com
 
Daily
 
 
Worcester
 
Telegram & Gazette
www.telegram.com
 
Daily
 
 
Abington
 
Abington Mariner
www.wickedlocal.com/abington
 
Paid Weekly
 
 
Acton/Roxborough
 
The Beacon
www.wickedlocal.com/acton
 
Paid Weekly
 
 
Allston
 
Allston/Brighton Tab
www.wickedlocal.com/allston
 
Paid Weekly
 
 
Arlington
 
The Arlington Advocate
www.wickedlocal.com/arlington
 
Paid Weekly
 
 
Bedford
 
Bedford Minuteman
www.wickedlocal.com/bedford
 
Paid Weekly
 
 
Belmont
 
Belmont Citizen-Herald
www.wickedlocal.com/belmont
 
Paid Weekly
 
 
Beverly
 
Beverly Citizen
www.wickedlocal.com/beverly
 
Paid Weekly
 
 
Billerica
 
Billerica Minuteman
www.wickedlocal.com/billerica
 
Paid Weekly
 
 
Boxford
 
Tri-Town Transcript
www.wickedlocal.com/boxford
 
Paid Weekly
 
 
Braintree
 
Braintree Forum
www.wickedlocal.com/braintree
 
Paid Weekly
 
 
Brewster
 
The Cape Codder
www.wickedlocal.com/capecod
 
Paid Weekly
 
 
Burlington
 
Burlington Union
www.wickedlocal.com/burlington
 
Paid Weekly
 
 
Cambridge
 
Cambridge Chronicle & Tab
www.wickedlocal.com/cambridge
 
Paid Weekly
 
 
Carver
 
Carver Reporter
www.wickedlocal.com/carver
 
Paid Weekly
 
 
Chelmsford
 
Chelmsford Independent
www.wickedlocal.com/chelmsford
 
Paid Weekly

23


State
 
City
 
Masthead
 
Circulation Type
 
 
Clinton
 
The Item
 
Paid Weekly
 
 
Clinton
 
The Banner
 
Paid Weekly
 
 
Cohasset
 
Cohasset Mariner
www.wickedlocal.com/cohasset
 
Paid Weekly
 
 
Concord
 
The Concord Journal
www.wickedlocal.com/concord
 
Paid Weekly
 
 
Danvers
 
Danvers Herald
www.wickedlocal.com/danvers
 
Paid Weekly
 
 
Dedham
 
Dedham Transcript
www.wickedlocal.com/dedham
 
Paid Weekly
 
 
Dover
 
Dover/Sherborn Press
www.wickedlocal.com/dover
 
Paid Weekly
 
 
Easton
 
Easton Journal
www.wickedlocal.com/easton
 
Paid Weekly
 
 
Framingham
 
Westwood Press
www.wickedlocal.com/westwood
 
Paid Weekly
 
 
Georgetown
 
Georgetown Record
www.wickedlocal.com/georgetown
 
Paid Weekly
 
 
Hamilton
 
Hamilton-Wenham Chronicle
www.wickedlocal.com/hamilton
 
Paid Weekly
 
 
Hanover
 
Hanover Mariner
www.wickedlocal.com/hanover
 
Paid Weekly
 
 
Hingham
 
The Hingham Journal
www.wickedlocal.com/hingham
 
Paid Weekly
 
 
Holbrook
 
Holbrook Sun
www.wickedlocal.com/holbrook
 
Paid Weekly
 
 
Hopkinton
 
Hopkinton Crier
www.wickedlocal.com/hopkinton
 
Paid Weekly
 
 
Hudson
 
Hudson Sun
www.wickedlocal.com/hudson
 
Paid Weekly
 
 
Hyannis
 
The Register
www.wickedlocal.com/barnstable
 
Paid Weekly
 
 
Hyannis
 
Barnstable Patriot
www.barnstablepatriot.com
 
Paid Weekly
 
 
Ipswich
 
Ipswich Chronicle
www.wickedlocal.com/ipswich
 
Paid Weekly
 
 
Kingston
 
Kingston Reporter
www.wickedlocal.com/kingston
 
Paid Weekly
 
 
Lexington
 
Lexington Minuteman
www.wickedlocal.com/lexington
 
Paid Weekly
 
 
Lincoln
 
Lincoln Journal
www.wickedlocal.com/lincoln
 
Paid Weekly
 
 
Littleton
 
Littleton Independent
www.wickedlocal.com/littleton
 
Paid Weekly
 
 
Malden
 
Malden Observer
www.wickedlocal.com/malden
 
Paid Weekly
 
 
Mansfield
 
Mansfield News
www.wickedlocal.com/mansfield
 
Paid Weekly
 
 
Marblehead
 
Marblehead Reporter
www.wickedlocal.com/marblehead
 
Paid Weekly
 
 
Marion
 
The Sentinel
www.wickedlocal.com/marion
 
Paid Weekly
 
 
Marlborough
 
Marlborough Enterprise
www.wickedlocal.com/marlborough
 
Paid Weekly

24


State
 
City
 
Masthead
 
Circulation Type
 
 
Marshfield
 
Marshfield Mariner
www.wickedlocal.com/marshfield
 
Paid Weekly
 
 
Maynard/Stow
 
The Beacon-Villager
www.wickedlocal.com/maynard
 
Paid Weekly
 
 
Medfield
 
Medfield Press
www.wickedlocal.com/medfield
 
Paid Weekly
 
 
Medford
 
Medford Transcript
www.wickedlocal.com/medford
 
Paid Weekly
 
 
Melrose
 
Melrose Free Press
www.wickedlocal.com/melrose
 
Paid Weekly
 
 
Middleboro
 
Middleboro Gazette
www.southcoasttoday.com
 
Paid Weekly
 
 
Nantucket
 
Nantucket Inquirer & Mirror
www.ack.net
www.discovernantucket.com
 
Paid Weekly
 
 
Natick
 
Natick Bulletin & Tab
www.wickedlocal.com/natick
 
Paid Weekly
 
 
New Bedford
 
Advocate
 
Paid Weekly
 
 
New Bedford
 
Chronicle
 
Paid Weekly
 
 
New Bedford
 
Spectator
 
Paid Weekly
 
 
North Andover
 
North Andover Citizen
www.wickedlocal.com/northandover
 
Paid Weekly
 
 
Northborough/Southborough
 
The Northborough/Southborough Villager
www.wickedlocal.com/northborough
 
Paid Weekly
 
 
Norwell
 
Norwell Mariner
www.wickedlocal.com/norwell
 
Paid Weekly
 
 
Norwood
 
Norwood Transcript & Bulletin
www.wickedlocal.com/norwood
 
Paid Weekly
 
 
Pembroke
 
Pembroke Mariner & Express
www.wickedlocal.com/pembroke
 
Paid Weekly
 
 
Plymouth
 
Old Colony Memorial
www.wickedlocal.com/plymouth
 
Paid Weekly
 
 
Provincetown
 
The Provincetown Banner
www.wikedlocal.com/provincetown
 
Paid Weekly
 
 
Reading
 
The Reading Advocate
www.wickedlocal.com/reading
 
Paid Weekly
 
 
Rockland
 
Rockland Standard
www.wickedlocal.com/rockland
 
Paid Weekly
 
 
Roslindale
 
Roslindale Transcript
www.wickedlocal.com/roslindale
 
Paid Weekly
 
 
Saugus
 
Saugus Advertiser
www.wickedlocal.com/saugus
 
Paid Weekly
 
 
Scituate
 
Scituate Mariner
www.wickedlocal.com/scituate
 
Paid Weekly
 
 
Sharon
 
Sharon Advocate
www.wickedlocal.com/sharon
 
Paid Weekly
 
 
Shrewsbury
 
Shrewsbury Chronicle
www.wickedlocal.com/shrewsbury
 
Paid Weekly
 
 
Somerville
 
Somerville Journal
www.wickedlocal.com/somerville
 
Paid Weekly
 
 
Stoughton
 
Stoughton Journal
www.wickedlocal.com/stoughton
 
Paid Weekly
 
 
Sudbury
 
The Sudbury Town Crier
www.wickedlocal.com/sudbury
 
Paid Weekly

25


State
 
City
 
Masthead
 
Circulation Type
 
 
Swampscott
 
Swampscott Reporter
www.wickedlocal.com/swampscott
 
Paid Weekly
 
 
Tewksbury
 
Tewksbury Reporter
www.wickedlocal.com/tewksbury
 
Paid Weekly
 
 
Wakefield
 
Wakefield Observer
www.wickedlocal.com/wakefield
 
Paid Weekly
 
 
Walpole
 
The Walpole Times
www.wickedlocal.com/walpole
 
Paid Weekly
 
 
Waltham
 
Waltham News Tribune
www.wickedlocal.com/waltham
 
Paid Weekly
 
 
Wareham
 
Wareham Courier
www.wickedlocal.com/wareham
 
Paid Weekly
 
 
Watertown
 
Watertown Tab & Press
www.wickedlocal.com/watertown
 
Paid Weekly
 
 
Wayland
 
The Wayland Town Crier
www.wickedlocal.com/wayland
 
Paid Weekly
 
 
Wellesley
 
The Wellesley Townsman
www.wickedlocal.com/wellesley
 
Paid Weekly
 
 
West Roxbury
 
West Roxbury Transcript
www.wickedlocal.com/west-roxbury
 
Paid Weekly
 
 
Westborough
 
Westborough News
www.wickedlocal.com/westborough
 
Paid Weekly
 
 
Westford
 
Westford Eagle
www.wickedlocal.com/westford
 
Paid Weekly
 
 
Weston
 
The Weston Town Crier
www.wickedlocal.com/weston
 
Paid Weekly
 
 
Weymouth
 
Weymouth News
www.wickedlocal.com/weymouth
 
Paid Weekly
 
 
Winchester
 
The Winchester Star
www.wickedlocal.com/winchester
 
Paid Weekly
 
 
Bellingham
 
County Gazette
www.wickedlocal.com/franklin
 
Free Weekly
 
 
Boston
 
Boston Homes
www.linkbostonhomes.com
 
Free Weekly
 
 
Bourne
 
Bourne Courier
www.wickedlocal.com/bourne
 
Free Weekly
 
 
Bridgewater
 
Bridgewater Independent
www.wickedlocal.com/bridgewater
 
Free Weekly
 
 
Brookline
 
Brookline Tab
www.wickedlocal.com/brookline
 
Free Weekly
 
 
Canton
 
Canton Journal
www.wickedlocal.com/canton
 
Free Weekly
 
 
Danvers
 
North Shore Sunday
 
Free Weekly
 
 
Fall River
 
Fall River Spirit
www.southcoasttoday.com
 
Free Weekly
 
 
Fall River
 
OJornal
www.ojournal.com
 
Free Weekly
 
 
Falmouth
 
The Bulletin
www.wickedlocal.com/falmouth
 
Free Weekly
 
 
Framingham
 
Framingham Tab
www.wickedlocal.com/framingham
 
Free Weekly
 
 
Gloucester
 
Cape Ann Beacon
 
Free Weekly
 
 
Needham
 
Needham Times
www.wickedlocal.com/needham
 
Free Weekly

26


State
 
City
 
Masthead
 
Circulation Type
 
 
Newburyport
 
The Newburyport Current
www.wickedlocal.com/newburyport
 
Free Weekly
 
 
Newton
 
Newton Tab
www.wickedlocal.com/newton
 
Free Weekly
 
 
North Attleborough
 
The North Attleborough Free Press
www.wickedlocal.com/northattleborough
 
Free Weekly
 
 
Randolph
 
Randolph Herald
www.wickedlocal.com/randolph
 
Free Weekly
 
 
Raynham
 
Raynham Call
www.wickedlocal.com/raynham
 
Free Weekly
 
 
Salem
 
Salem Gazette
www.wickedlocal.com/salem
 
Free Weekly
 
 
Sandwich
 
Sandwich Broadsider
 
Free Weekly
 
 
Stoneham
 
Stoneham Sun
www.wickedlocal.com/stoneham
 
Free Weekly
 
 
Wilmington
 
Wilmington Advocate
www.wickedlocal.com/wilmington
 
Free Weekly
 
 
Woburn
 
Woburn Advocate
www.wickedlocal.com/woburn
 
Free Weekly
 
 
Fall River
 
South Coast Life
 
Shopper
 
 
Hyannis
 
DollarSaver/TMC
 
Shopper
 
 
Middleboro
 
Middleboro Gazette Extra/TMC
www.southcoasttoday.com
 
Shopper
 
 
New Bedford
 
SouthCoast MarketPlace/TMC
 
Shopper
 
 
Taunton
 
Yellow Jacket
 
Shopper
 
 
Amesbury
 
www.wickedlocal.com/amesbury
 
On-line Only
 
 
Ashland
 
www.wickedlocal.com/ashland
 
On-line Only
 
 
Avon
 
www.wickedlocal.com/avon
 
On-line Only
 
 
Bellingham
 
www.wickedlocal.com/bellingham
 
On-line Only
 
 
Berkley
 
www.wickedlocal.com/berkley
 
On-line Only
 
 
Bolton
 
www.wickedlocal.com/bolton
 
On-line Only
 
 
Boston
 
www.wickedlocal.com/goodlife
 
On-line Only
 
 
Boxborough
 
www.wickedlocal.com/boxborough
 
On-line Only
 
 
Brewster
 
www.wickedlocal.com/brewster
 
On-line Only
 
 
Brockton
 
www.wickedlocal.com/brockton
 
On-line Only
 
 
Chatham
 
www.wickedlocal.com/chatham
 
On-line Only
 
 
Clinton
 
www.wickedlocal.com/clinton
 
On-line Only
 
 
Dennis
 
www.wickedlocal.com/dennis
 
On-line Only
 
 
Dighton
 
www.wickedlocal.com/dighton
 
On-line Only
 
 
Duxbury
 
www.wickedlocal.com/duxbury
 
On-line Only
 
 
East Bridgewater
 
www.wickedlocal.com/bridgewatereast
 
On-line Only
 
 
Eastham
 
www.wickedlocal.com/eastham
 
On-line Only
 
 
Essex
 
www.wickedlocal.com/essex
 
On-line Only
 
 
Fall River
 
www.wickedlocal.com/fall-river
 
On-line Only
 
 
Foxborough
 
www.wickedlocal.com/foxborough
 
On-line Only
 
 
Gloucester
 
www.wickedlocal.com/gloucester
 
On-line Only
 
 
Halifax
 
www.wickedlocal.com/halifax
 
On-line Only
 
 
Hanson
 
www.wickedlocal.com/hanson
 
On-line Only
 
 
Harvard
 
www.wickedlocal.com/harvard
 
On-line Only

27


State
 
City
 
Masthead
 
Circulation Type
 
 
Harwich
 
www.wickedlocal.com/harwich
 
On-line Only
 
 
Holliston
 
www.wickedlocal.com/holliston
 
On-line Only
 
 
Hopedale
 
www.wickedlocal.com/hopedale
 
On-line Only
 
 
Hull
 
www.wickedlocal.com/hull
 
On-line Only
 
 
Lakeville
 
www.wickedlocal.com/lakeville
 
On-line Only
 
 
Lancaster
 
www.wickedlocal.com/lancaster
 
On-line Only
 
 
Manchester
 
www.wickedlocal.com/manchester
 
On-line Only
 
 
Mashpee
 
www.wickedlocal.com/mashpee
 
On-line Only
 
 
Mattapoisett
 
www.wickedlocal.com/mattapoisett
 
On-line Only
 
 
Medway
 
www.wickedlocal.com/medway
 
On-line Only
 
 
Mendon
 
www.wickedlocal.com/mendon
 
On-line Only
 
 
Middleborough
 
www.wickedlocal.com/middleborough
 
On-line Only
 
 
Middleton
 
www.wickedlocal.com/middleton
 
On-line Only
 
 
Milford
 
www.wickedlocal.com/milford
 
On-line Only
 
 
Millis
 
www.wickedlocal.com/millis
 
On-line Only
 
 
Milton
 
www.wickedlocal.com/milton
 
On-line Only
 
 
Nantucket
 
www.wickedlocal.com/nantucket
 
On-line Only
 
 
Norfolk
 
www.wickedlocal.com/norfolk
 
On-line Only
 
 
North Boston
 
www.wickedlocal.com/northofboston
 
On-line Only
 
 
Norton
 
www.wickedlocal.com/norton
 
On-line Only
 
 
Orleans
 
www.wickedlocal.com/orleans
 
On-line Only
 
 
Plainville
 
www.wickedlocal.com/plainville
 
On-line Only
 
 
Plymouth
 
www.plymouthguide.com
 
On-line Only
 
 
Plympton
 
www.wickedlocal.com/plympton
 
On-line Only
 
 
Quincy
 
www.wickedlocal.com/quincy
 
On-line Only
 
 
Rehoboth
 
www.wickedlocal.com/rehoboth
 
On-line Only
 
 
Rochester
 
www.wickedlocal.com/rochester
 
On-line Only
 
 
Rockport
 
www.wickedlocal.com/rockport
 
On-line Only
 
 
Sandwich
 
www.wickedlocal.com/sandwich
 
On-line Only
 
 
Sherborn
 
www.wickedlocal.com/sherborn
 
On-line Only
 
 
Somerset
 
www.wickedlocal.com/somerset
 
On-line Only
 
 
Southborough
 
www.wickedlocal.com/southborough
 
On-line Only
 
 
Stow
 
www.wickedlocal.com/stow
 
On-line Only
 
 
Swansea
 
www.wickedlocal.com/swansea
 
On-line Only
 
 
Taunton
 
www.wickedlocal.com/taunton
 
On-line Only
 
 
Topsfield
 
www.wickedlocal.com/topsfield
 
On-line Only
 
 
Truro
 
www.wickedlocal.com/truro
 
On-line Only
 
 
Upton
 
www.wickedlocal.com/upton
 
On-line Only
 
 
Wellfleet
 
www.wickedlocal.com/wellfleet
 
On-line Only
 
 
Wenham
 
www.wickedlocal.com/wenham
 
On-line Only
 
 
West Bridgewater
 
www.wickedlocal.com/bridgewaterwest
 
On-line Only
 
 
West Port
 
www.wickedlocal.com/westport
 
On-line Only
 
 
Whitman
 
www.wickedlocal.com/whitman
 
On-line Only
 
 
Wrentham
 
www.wickedlocal.com/wrentham
 
On-line Only
 
 
Yarmouth
 
www.wickedlocal.com/yarmouth
 
On-line Only

28


State
 
City
 
Masthead
 
Circulation Type
Florida
 
Daytona Beach
 
Daytona Beach News-Journal
www.news-journalonline.com
 
Daily
 
 
Fort Walton Beach
 
Northwest Florida Daily News
www.nwfdailynes.com
www.destin.com
www.emeraldcoast.com
www.nwfvarsity.com
 
Daily
 
 
Gainesville
 
The Gainesville Sun
www.gainesville.com
www.gatorsports.com
 
Daily
 
 
Lakeland
 
The Ledger
www.theledger.com
 
Daily
 
 
Leesburg
 
Daily Commercial
www.dailycommercial.com
 
Daily
 
 
Ocala
 
Ocala Star Banner
www.ocala.com
 
Daily
 
 
Panama City
 
Panama City News Herald
www.newsherald.com
www.panamacity.com
www.panhandlevarsity.com
 
Daily
 
 
Sarasota
 
Herald-Tribune
www.heraldtribune.com
 
Daily
 
 
Winter Haven
 
News Chief
www.newschief.com
 
Daily
 
 
Apalachicola
 
The Times
www.apalachitimes.com
 
Paid Weekly
 
 
Bonifay
 
Holmes County Times Advertiser
 
Paid Weekly
 
 
Chipley
 
Washington County News
www.chipleypaper.com
 
Paid Weekly
 
 
Crestview
 
Crestview News Bulletin
www.crestviewbulletin.com
 
Paid Weekly
 
 
Destin
 
The Destin Log
www.thedestinlog.com
 
Paid Weekly
 
 
Milton
 
Santa Rosa Press Gazette
www.srpressgazette.com
 
Paid Weekly
 
 
Port St. Joe
 
The Star
www.starfl.com
 
Paid Weekly
 
 
Clermont
 
South Lake Press
www.southlakepress.com
 
Free Weekly
 
 
Gainesville
 
Gainesville Sun
 
Free Weekly
 
 
Santa Rosa Beach
 
The Walton Sun
www.waltonsun.com
 
Free Weekly
 
 
Daytona Beach
 
Daytona Pennysaver
 
Shopper
 
 
Daytona Beach
 
Flagler Pennysaver
 
Shopper
 
 
Daytona Beach
 
New Smyrna Pennysaver
 
Shopper
 
 
Daytona Beach
 
West Voluisa Pennysaver
 
Shopper
North Carolina
 
Asheboro
 
The Courier-Tribune
www.courier-tribune.com
 
Daily
 
 
Burlington
 
Times-News
www.thetimesnews.com
 
Daily
 
 
Gastonia
 
The Gaston Gazette
www.gastongazette.com
 
Daily
 
 
Hendersonville
 
Times-News
www.blueridgenow.com
 
Daily

29


State
 
City
 
Masthead
 
Circulation Type
 
 
Jacksonville
 
The Daily News
www.jdnews.com
 
Daily
 
 
Kinston
 
The Free Press
www.kinston.com
 
Daily
 
 
Lexington
 
The Dispatch
www.the-dispatch.com
 
Daily
 
 
New Bern
 
Sun Journal
www.newbernsj.com
 
Daily
 
 
Shelby
 
The Star
www.shelbystar.com
 
Daily
 
 
Wilmington
 
Star News
www.starnewsonline.com
 
Daily
 
 
Havelock
 
Havelock News
www.havenews.com
 
Paid Weekly
 
 
Surf City
 
Topsail Advertiser
 
Free Weekly
 
 
Asheboro
 
CT Marketplace
 
Shopper
New Hampshire
 
Dover
 
Foster’s Daily Democrat
 
Daily
 
 
Portsmouth
 
Portsmouth Herald
www.seacoastonline.com
 
Daily
 
 
Exeter
 
Exeter News-Letter
 
Paid Weekly
 
 
Hampton
 
Hampton Union
 
Paid Weekly
 
 
Portsmouth
 
Seacoast Sunday
 
Paid Weekly
 
 
Rochester
 
Rochester Times
 
Paid Weekly
 
 
Hampton
 
Beachcomber
 
Free Weekly
New York
 
Middletown
 
Times Herald-Record
www.recordonline.com
 
Daily
 
 
Middletown
 
The Gazette
www.hudsonvalley.com
 
Free Weekly
 
 
Middletown
 
Pointer View
www.pointerview.com
 
Free Weekly
 
 
Middletown
 
Extra/TMC
 
Shopper
Pennsylvania
 
Stroudsburg
 
Pocono Record
www.poconorecord.com
 
Daily
 
 
Carbondale
 
The Villager
www.moscowvillager.com
 
Paid Weekly
 
 
Carbondale
 
Carbondale News
www.thecarbondalenews.com
 
Paid Weekly
 
 
Stroudsburg
 
Pike & Monroe Life
 
Free Weekly
 
 
Stroudsburg
 
Plus/TMC
 
Shopper
Maine
 
Kennebunk
 
York County Coast Star
www.seacoastonline.com
 
Paid Weekly
 
 
Sanford
 
Sanford News
 
Paid Weekly
 
 
York
 
York Weekly
www.seacoastonline.com
 
Paid Weekly
Tennessee
 
Columbia
 
Columbia Daily Herald
www.columbiadailyherald.com
 
Daily
 
 
Columbia
 
Spring Hill Advertiser News
www.advertisernews.biz
www.brentwoodlife.net
www.franklinlife.net
 
Paid Weekly
 
 
Columbia
 
Value Guide
 
Shopper
Alabama
 
Gadsden
 
The Gadsden Times
www.gadsdentimes.com
 
Daily

30


State
 
City
 
Masthead
 
Circulation Type
 
 
Tuscaloosa
 
The Tuscaloosa News
www.tuscaloosanews.com
www.tidesports.com
 
Daily
Connecticut
 
Norwich
 
The Bulletin
www.norwichbulletin.com
 
Daily
 
 
Norwich
 
Bulletin Deals
 
Shopper
Rhode Island
 
Providence
 
The Providence Journal
www.providencejournal.com
 
Daily
 
 
Providence
 
Providence Journal Express
 
Shopper
South Carolina
 
Spartanburg
 
Herald-Journal
www.goupstate.com
 
Daily
 
Central US Publishing
State
 
City
  
Masthead
  
Circulation Type
Illinois
 
Benton
  
Benton Evening News
www.bentoneveningnews.com
  
Daily
 
 
Canton
  
Daily Ledger
www.cantondailyledger.com
  
Daily
 
 
Carmi
  
The Carmi Times
www.carmitimes.com
  
Daily
 
 
Du Quoin
  
Du Quoin Evening Call
www.duquoin.com
  
Daily
 
 
El Dorado
  
El Dorado Daily Journal
  
Daily
 
 
Freeport
  
The Journal Standard
www.journalstandard.com
  
Daily
 
 
Galesburg
  
The Register-Mail
www.galesburg.com
  
Daily
 
 
Harrisburg
  
The Daily Register
www.dailyregister.com
  
Daily
 
 
Kewanee
  
Star-Courier
www.starcourier.com
  
Daily
 
 
Lincoln
  
The Courier
www.lincolncourier.com
  
Daily
 
 
Macomb
  
McDonough County Voice
www.mcdonoughvoice.com
  
Daily
 
 
Marion
  
The Daily Republican
www.dailyrepublicannews.com
  
Daily
 
 
Monmouth
  
Daily Review Atlas
www.reviewatlas.com
  
Daily
 
 
Olney
  
The Olney Daily Mail
www.olneydailymail.com
  
Daily
 
 
Pekin
  
Pekin Daily Times
www.pekintimes.com
  
Daily
 
 
Peoria
  
Journal Star
www.pjstar.com
  
Daily
 
 
Pontiac
  
Daily Leader
www.pontiacdailyleader.com
  
Daily
 
 
Rockford
  
Rockford Register Star
www.rrstar.com
www.rockfordwoman.com
www.rockfordparent.com
  
Daily
 
 
Springfield
  
The State Journal-Register
www.sj-r.com
  
Daily

31


State
 
City
  
Masthead
  
Circulation Type
 
 
Abingdon
  
Abingdon Argus-Sentinel
www.eaglepublications.com
  
Paid Weekly
 
 
Aledo
  
The Times Record
www.aledotimesrecord.com
  
Paid Weekly
 
 
Augusta
  
Augusta Eagle-Scribe
www.eaglepublicatons.com
  
Paid Weekly
 
 
Cambridge
  
Cambridge Chronicle
www.cambridgechron.com
  
Paid Weekly
 
 
Carmi
  
The Weekly Times
  
Paid Weekly
 
 
Chester
  
Randolph County Herald Tribune
www.randolphcountyheraldtribune.com
  
Paid Weekly
 
 
Christopher
  
The Progress
  
Paid Weekly
 
 
Du Quoin
  
Du Quoin News
  
Paid Weekly
 
 
Du Quoin
  
Ashley News
  
Paid Weekly
 
 
Fairbury
  
The Blade
  
Paid Weekly
 
 
Flora
  
Advocate Press
www.advocatepress.com
  
Paid Weekly
 
 
Galva
  
Galva News
www.galvanews.com
  
Paid Weekly
 
 
Geneseo
  
The Geneseo Republic
www.geneseorepublic.com
  
Paid Weekly
 
 
Newton
  
Newton Press Mentor
www.pressmentor.com
  
Paid Weekly
 
 
Oquawka
  
Oquawka Current
  
Paid Weekly
 
 
Orion
  
Orion Gazette
www.oriongazette.com
  
Paid Weekly
 
 
Roseville
  
Roseville Independent
www.eaglepublications.com
  
Paid Weekly
 
 
Shawneetown
  
Ridgway News
  
Paid Weekly
 
 
Shawneetown
  
Gallatin Democrat
  
Paid Weekly
 
 
Steelville
  
The Steelville Ledger
  
Paid Weekly
 
 
Teutopolis
  
Teutopolis Press
www.teutopolispress.com
  
Paid Weekly
 
 
West Frankfort
  
SI Trader
www.sitraders.com
  
Paid Weekly
 
 
Chillicothe
  
Chillicothe Times Bulletin
www.chillicothetimesbulletin.com
  
Free Weekly
 
 
East Peoria
  
East Peoria Times-Courier
www.eastpeoriatimescourier.com
  
Free Weekly
 
 
Galesburg
  
Knox County Neighbors
www.galesburg.com
  
Free Weekly
 
 
Macomb
  
Daily Brief
  
Free Weekly
 
 
Metamora
  
Woodford Times
www.woodfordtimes.com
  
Free Weekly
 
 
Morton
  
Morton Times News
www.mortontimesnews.com
  
Free Weekly
 
 
Washington
  
Washington Times Reporter
www.washingtontimesreporter.com
  
Free Weekly
 
 
Aledo
  
Town Crier Advertiser
  
Shopper
 
 
Canton
  
Fulton County Shopper
  
Shopper
 
 
Flora
  
CCAP Special
  
Shopper
 
 
Freeport
  
The Scene
  
Shopper

32


State
 
City
  
Masthead
  
Circulation Type
 
 
Geneseo
  
Henry County Advertizer/Shopper
  
Shopper
 
 
Lincoln
  
Logan County Shopper
  
Shopper
 
 
Macomb
  
McDonough County Choice
  
Shopper
 
 
Monmouth
  
Pennysaver
  
Shopper
 
 
Olney
  
Richland County Shopper
  
Shopper
 
 
Olney
  
Jasper County News Eagle
  
Shopper
 
 
Peoria
  
The Marketplace
  
Shopper
 
 
Peoria
  
Pekin Extra
  
Shopper
 
 
Pontiac
  
Livingston Shopping News
  
Shopper
 
 
Rockford
  
The Weekly
  
Shopper
 
 
Springfield
  
Springfield Advertiser
  
Shopper
 
 
Springfield
  
Springfield Shopper
  
Shopper
Ohio
 
Canton
  
The Repository
www.cantonrep.com
  
Daily
 
 
Columbus
  
The Columbus Dispatch
www.dispatch.com
  
Daily
 
 
Dover/New Philadelphia
  
The Times-Reporter
www.timesreporter.com
  
Daily
 
 
Massillon
  
The Independent
www.indeonline.com
  
Daily
 
 
Bexley
  
This Week Bexley
www.thisweeknews.com/bexley
  
Free Weekly
 
 
Clintonville
  
This Week Clintonville (Booster)
www.thisweeknews.com/clintonville
  
Free Weekly
 
 
Columbus
  
The Bag
  
Free Weekly
 
 
Columbus
  
Alive
  
Free Weekly
 
 
Columbus
  
This Week Southside Shopper
  
Free Weekly
 
 
Columbus
  
This Week Westside
www.thisweeknews.com/west-side
  
Free Weekly
 
 
Delaware
  
This Week Delaware
www.thisweeknews.com/delaware
  
Free Weekly
 
 
Dublin
  
This Week Dublin
www.thisweeknews.com/dublin
  
Free Weekly
 
 
German Village
  
This Week German Village
www.thisweeknews.com/german-village
  
Free Weekly
 
 
Grandview
  
This Week Grandview
www.thisweeknews.com/grandview
  
Free Weekly
 
 
Green
  
The Suburbanite
www.thesuburbanite.com
  
Free Weekly
 
 
Grove City
  
This Week Grove City
www.thisweeknews.com/grove-city
  
Free Weekly
 
 
Hilliard
  
This Week Hilliard
www.thisweeknews.com/hilliard
  
Free Weekly
 
 
Johnstown
  
This Week Johnstown
www.thisweeknews.com/johnstown
  
Free Weekly
 
 
Marysville
  
This Week Marysville
www.thisweeknews.com/marysville
  
Free Weekly
 
 
New Albany
  
This Week New Albany
www.thisweeknews.com/new-albany
  
Free Weekly
 
 
Northland
  
This Week Northland
www.thisweeknews.com/northland
  
Free Weekly

33


State
 
City
  
Masthead
  
Circulation Type
 
 
Northwest
  
This Week Northwest
www.thisweeknews.com/northwest
  
Free Weekly
 
 
Olentangy
  
This Week Olentangy
www.thisweeknews.com/olentangy
  
Free Weekly
 
 
Pickerington
  
This Week Pickerington
www.thisweeknews.com/pickerington
  
Free Weekly
 
 
Reynoldsburg
  
This Week Reynoldsburg
www.thisweeknews.com/reynoldsburg
  
Free Weekly
 
 
Rocky Fork
  
This Week Rocky Fork
www.thisweeknews.com/gahanna
  
Free Weekly
 
 
Upper Arlington
  
This Week Upper Arlington
www.thisweeknews.com/upper-arlington
  
Free Weekly
 
 
West Licking
  
This Week Licking County
www.thisweeknews.com/licking-county
  
Free Weekly
 
 
Westerville
  
This Week Westerville
www.thisweeknews.com/westerville