Revenue

12 Months Ended

Mar. 31, 2018

Revenue

Revenue

5.            Revenue

Revenue by segment is as follows:

	Year ended March 31,
	2016		2017		2018
	(in millions of RMB)
Core commerce:
China commerce retail (i)
- Customer management		52,396		77,530		114,285
- Commission		25,829		34,066		46,525
- Others		1,808		2,513		15,749
		80,033		114,109		176,559
China commerce wholesale (ii)		4,288		5,679		7,164
International commerce retail (iii)		2,204		7,336		14,216
International commerce wholesale (iv)		5,425		6,001		6,625
Cainiao logistics services (v)		—		—		6,759
Others		385		755		2,697
Total core commerce		92,335		133,880		214,020
Cloud computing (vi)		3,019		6,663		13,390
Digital media and entertainment (vii)		3,972		14,733		19,564
Innovation initiatives and others (viii)		1,817		2,997		3,292
Total		101,143		158,273		250,266

(i)	Revenue from China commerce retail is primarily generated from the Company's China retail marketplaces and includes revenue from customer management, commissions and sales of goods.
(ii)	Revenue from China commerce wholesale is primarily generated from 1688.com and includes fees from memberships and value-added services and revenue from customer management.
(iii)	Revenue from international commerce retail is primarily generated from AliExpress and Lazada (Note 4(h)) and includes revenue from customer management, commissions and sales of goods.
(iv)	Revenue from international commerce wholesale is primarily generated from Alibaba.com and includes fees from memberships and value-added services and revenue from customer management.
(v)	Revenue from Cainiao logistics services represents revenue from the domestic and cross-border fulfilment services provided by Cainiao Network (Note 4(b)).
(vi)	Revenue from cloud computing is primarily generated from the provision of services, such as elastic computing, database, storage, network virtualization services, large scale computing, security, management and application services, big data analytics, and machine learning platform and IoT services.
(vii)	Revenue from digital media and entertainment is primarily generated from Youku (Note 4(g)) and UCWeb and includes revenue from P4P marketing services, display marketing services and subscriptions.
(viii)	Revenue from innovation initiatives and others is primarily generated from businesses such as AutoNavi and other innovation initiatives. Other revenue also includes SME Annual Fee received from Ant Financial and its affiliates (Note 4(a)).

Revenue by type of services is as follows:

	Year ended March 31,
	2016		2017		2018
	(in millions of RMB)
Customer management services
P4P and display marketing		53,185		83,581		119,822
Other customer management services		3,963		5,706		9,076
Total customer management services		57,148		89,287		128,898
Commission		27,793		37,848		52,411
Membership fees and value-added services		7,627		10,638		13,823
Cainiao logistics services		—		—		6,759
Cloud computing services		3,019		6,663		13,390
Sales of goods and other revenue (i)		5,556		13,837		34,985
Total		101,143		158,273		250,266

(i)           This mainly represents sales of goods and other revenue generated by Lazada (Note 4(h)), Intime (Note 4(c)) and UCWeb, as well as SME Annual Fee received from Ant Financial and its affiliates (Note 4(a)).