Revenue

12 Months Ended

Mar. 31, 2017

Revenue

Revenue

5.     Revenue

Revenue by segment is as follows:

	Year ended March 31,
	2015		2016		2017
	(in millions of RMB)
Core commerce:
China commerce retail (i)		59,732		80,033		114,109
China commerce wholesale (ii)		3,205		4,288		5,679
International commerce retail (iii)		1,768		2,204		7,336
International commerce wholesale (iv)		4,718		5,425		6,001
Others		113		385		755
Total core commerce		69,536		92,335		133,880
Cloud computing (v)		1,271		3,019		6,663
Digital media and entertainment (vi)		2,191		3,972		14,733
Innovation initiatives and others (vii)		3,206		1,817		2,997
Total		76,204		101,143		158,273

(i)	Revenue from China commerce retail is primarily generated from the Company's China retail marketplaces and includes revenue from online marketing services revenue and commissions.
(ii)	Revenue from China commerce wholesale is primarily generated from 1688.com and includes fees from memberships and value-added services and revenue from online marketing services.
(iii)	Revenue from international commerce retail is primarily generated from AliExpress and Lazada (Note 4(g)) and includes revenue from online marketing services revenue and commissions.
(iv)	Revenue from international commerce wholesale is primarily generated from Alibaba.com and includes fees from memberships and value-added services and revenue from online marketing services.
(v)	Revenue from cloud computing is primarily generated from the provision of services, such as elastic computing, database, storage and content delivery network, large scale computing, security, management and application services, big data analytics and a machine learning platform, as well as from web-hosting and domain name registration.
(vi)	Revenue from digital media and entertainment is primarily generated from Youku Tudou (Note 4(f)) and UCWeb (Note 4(k)) and includes revenue from P4P marketing services and display marketing services and subscriptions.
(vii)	Revenue from innovation initiatives and others is primarily generated from businesses such as AutoNavi (Note 4(i)) and other innovation initiatives. Other revenue also includes SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).

Revenue by type of service is as follows:

	Year ended March 31,
	2015		2016		2017
	(in millions of RMB)
Online marketing services
P4P and display marketing		36,197		53,185		83,581
Other online marketing services		3,938		3,963		5,706
Total online marketing services		40,135		57,148		89,287
Commission		22,705		27,793		37,848
Membership fees and value-added services		6,431		7,627		10,638
Cloud computing services		1,271		3,019		6,663
Other revenue (i)		5,662		5,556		13,837
Total		76,204		101,143		158,273

(i)           Other revenue mainly represents revenue from other services provided by Youku Tudou (Note 4(f)), Lazada (Note 4(g)), AutoNavi (Note 4(i)) and UCWeb (Note 4(k)), storefront fees, SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).