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Revenue
12 Months Ended
Mar. 31, 2016
Revenue  
Revenue

 

5.     Revenue

Revenue breakdown is as follows:

                                                                                                                                                                                    

 

 

 

Year ended March 31,

 

 

 

 

2014

 

2015

 

2016

 

 

 

 

(in millions of RMB)

 

 

China commerce

 

 

 

 

 

 

 

 

 

 

 

Retail (i)

 

 

 

 

 

 

 

 

 

 

 

Online marketing services

 

 

29,729 

 

 

37,509 

 

 

52,396 

 

 

Commission

 

 

12,023 

 

 

21,201 

 

 

25,829 

 

 

Others

 

 

1,080 

 

 

1,022 

 

 

1,808 

 

​  

​  

​  

​  

​  

​  

 

 

 

 

42,832 

 

 

59,732 

 

 

80,033 

 

 

Wholesale (ii)

 

 

2,300 

 

 

3,205 

 

 

4,288 

 

​  

​  

​  

​  

​  

​  

 

Total China commerce

 

 

45,132 

 

 

62,937 

 

 

84,321 

 

​  

​  

​  

​  

​  

​  

 

International commerce

 

 

 

 

 

 

 

 

 

 

 

Retail (iii)

 

 

938 

 

 

1,768 

 

 

2,204 

 

 

Wholesale (iv)

 

 

3,913 

 

 

4,718 

 

 

5,425 

 

​  

​  

​  

​  

​  

​  

 

Total international commerce

 

 

4,851 

 

 

6,486 

 

 

7,629 

 

​  

​  

​  

​  

​  

​  

 

Cloud computing (v)

 

 

773 

 

 

1,271 

 

 

3,019 

 

 

Others (vi)

 

 

1,748 

 

 

5,510 

 

 

6,174 

 

​  

​  

​  

​  

​  

​  

 

Total

 

 

52,504 

 

 

76,204 

 

 

101,143 

 

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

 

 

 

 

(i)

Revenue from China commerce retail is primarily generated from the Company's China retail marketplaces.

(ii)

Revenue from China commerce wholesale is primarily generated from 1688.com and includes fees from memberships and value-added services and online marketing services revenue.

(iii)

Revenue from International commerce retail is primarily generated from AliExpress.

(iv)

Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes fees from memberships and value-added services and online marketing services revenue.

(v)

Revenue from cloud computing is primarily generated from the provision of services, such as data storage, elastic computing, database and large scale computing services, as well as web hosting and domain name registration.

(vi)

Other revenue mainly represents revenue from online marketing and other services provided by UCWeb and AutoNavi, SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).

Revenue by type of service is as follows:

                                                                                                                                                                                    

 

 

 

Year ended March 31,

 

 

 

 

2014

 

2015

 

2016

 

 

 

 

(in millions of RMB)

 

 

Online marketing services

 

 

 

 

 

 

 

 

 

 

 

P4P and display marketing

 

 

27,869 

 

 

36,197 

 

 

53,185 

 

 

Other online marketing services

 

 

3,059 

 

 

3,938 

 

 

3,963 

 

​  

​  

​  

​  

​  

​  

 

Total online marketing services

 

 

30,928 

 

 

40,135 

 

 

57,148 

 

 

Commission

 

 

12,778 

 

 

22,705 

 

 

27,793 

 

 

Membership fees and value-added services

 

 

5,135 

 

 

6,431 

 

 

7,627 

 

 

Others (i)

 

 

3,663 

 

 

6,933 

 

 

8,575 

 

​  

​  

​  

​  

​  

​  

 

Total

 

 

52,504 

 

 

76,204 

 

 

101,143 

 

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

​  

 

 

 

 

(i)Other revenue mainly represents revenue from cloud computing, revenue from other services provided by UCWeb and AutoNavi, storefront fees, SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).