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Revenue - Breakdown by segment (Details)
¥ in Millions, $ in Millions
12 Months Ended
Mar. 31, 2025
CNY (¥)
Mar. 31, 2025
USD ($)
Mar. 31, 2024
CNY (¥)
Mar. 31, 2023
CNY (¥)
Revenue breakdown        
Revenue ¥ 996,347 $ 137,300 ¥ 941,168 ¥ 868,687
Unallocated        
Revenue breakdown        
Revenue 1,924   1,297 866
Inter-segment elimination        
Revenue breakdown        
Revenue [1] (102,616)   (76,292) (62,708)
Customer management services        
Revenue breakdown        
Revenue [2] 424,877   386,571 355,144
Taobao and Tmall Group | Total segments        
Revenue breakdown        
Revenue 449,827   434,893 413,206
Taobao and Tmall Group | Retail | Total segments        
Revenue breakdown        
Revenue 425,526   414,414 395,352
Taobao and Tmall Group | Retail | Customer management services | Total segments        
Revenue breakdown        
Revenue [3] 322,346   304,009 291,541
Taobao and Tmall Group | Retail | Direct sales and others | Total segments        
Revenue breakdown        
Revenue [4] 103,180   110,405 103,811
Taobao and Tmall Group | Wholesale | Total segments        
Revenue breakdown        
Revenue [5] 24,301   20,479 17,854
International Digital Commerce Group | Total segments        
Revenue breakdown        
Revenue 132,300   102,598 70,506
International Digital Commerce Group | Retail | Total segments        
Revenue breakdown        
Revenue [6] 108,465   81,654 50,933
International Digital Commerce Group | Wholesale | Total segments        
Revenue breakdown        
Revenue [7] 23,835   20,944 19,573
Cloud intelligence group | Total segments        
Revenue breakdown        
Revenue [8] 118,028   106,374 103,497
Cainiao Smart Logistics Network Limited | Total segments        
Revenue breakdown        
Revenue [9] 101,272   99,020 77,512
Local Services Group | Total segments        
Revenue breakdown        
Revenue [10] 67,076   59,802 50,249
Hujing Digital Media and Entertainment Group | Total segments        
Revenue breakdown        
Revenue [11] 22,267   21,145 18,444
All others | Total segments        
Revenue breakdown        
Revenue [12] ¥ 206,269   ¥ 192,331 ¥ 197,115
[1] Inter-segment elimination consisted of revenue primarily from Cainiao and Cloud Intelligence Group.
[2] Customer management services mainly include CPC, CPM, time-based and CPS marketing and software services.
[3] Revenue from China commerce retail is primarily generated from China commerce retail business and includes primarily revenue from customer management services and sales of goods.
[4] Revenue from direct sales and others under China commerce retail is primarily generated from direct sales businesses, comprising mainly Tmall Supermarket and Tmall Global and primarily consists of revenue from sales of goods, as well as other revenue from logistics services and other value-added services.
[5] Revenue from China commerce wholesale is primarily generated from 1688.com and includes revenue from membership fees and related value-added services and customer management services.
[6] Revenue from International commerce retail is primarily generated from AliExpress, Trendyol and Lazada and includes revenue from customer management services, sales of goods and logistics services.
[7] Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes revenue from membership fees and related value-added services and customer management services.
[8] Revenue from Cloud Intelligence Group is primarily generated from the provision of cloud services, which include public cloud services and non-public cloud services.
[9] Revenue from Cainiao represents logistics services revenue from the domestic and cross-border fulfillment services.
[10] Revenue from Local Services Group primarily represents platform commissions, logistics services revenue from the provision of on-demand delivery services and revenue from other services provided by Ele.me, and revenue from software and technology services provided by Amap.
[11] Revenue from Hujing Digital Media and Entertainment Group is primarily generated from Youku and Damai Entertainment, and includes revenue from membership fees, content investment income, customer management services and ticketing services.
[12] Revenue from All others represented revenue from businesses including Freshippo, Alibaba Health, Lingxi Games, Intelligent Information Platform, Fliggy, DingTalk, Sun Art, Intime and other businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis. During the year ended March 31, 2025, the sale of Sun Art was completed and the sale of Intime was substantially completed. Details of the disposals are set out in Note 4(b) and Note 4(c) respectively.