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Revenue - Breakdown by segment (Details)
¥ in Millions, $ in Millions
12 Months Ended
Mar. 31, 2024
CNY (¥)
Mar. 31, 2024
USD ($)
Mar. 31, 2023
CNY (¥)
Mar. 31, 2022
CNY (¥)
Revenue breakdown        
Revenue ¥ 941,168 $ 130,350 ¥ 868,687 ¥ 853,062
Total segments        
Revenue breakdown        
Revenue 1,016,163   930,529 913,477
Unallocated        
Revenue breakdown        
Revenue 1,297   866 1,556
Inter-segment elimination        
Revenue breakdown        
Revenue [1] (76,292)   (62,708) (61,971)
Customer management services        
Revenue breakdown        
Revenue [2] 386,571   355,144 379,999
Taobao and Tmall Group | Total segments        
Revenue breakdown        
Revenue 434,893   413,206 429,930
Taobao and Tmall Group | Retail | Total segments        
Revenue breakdown        
Revenue 414,414   395,352 412,824
Taobao and Tmall Group | Retail | Customer management services | Total segments        
Revenue breakdown        
Revenue [3] 304,009   291,541 316,029
Taobao and Tmall Group | Retail | Direct sales and others | Total segments        
Revenue breakdown        
Revenue [4] 110,405   103,811 96,795
Taobao and Tmall Group | Wholesale | Total segments        
Revenue breakdown        
Revenue [5] 20,479   17,854 17,106
Cloud intelligence group | Total segments        
Revenue breakdown        
Revenue [6] 106,374   103,497 102,016
International Digital Commerce Group | Total segments        
Revenue breakdown        
Revenue 102,598   70,506 62,185
International Digital Commerce Group | Retail | Total segments        
Revenue breakdown        
Revenue [7] 81,654   50,933 43,679
International Digital Commerce Group | Wholesale | Total segments        
Revenue breakdown        
Revenue [8] 20,944   19,573 18,506
Cainiao Smart Logistics Network Limited | Total segments        
Revenue breakdown        
Revenue [9] 99,020   77,512 66,808
Local Services Group | Total segments        
Revenue breakdown        
Revenue [10] 59,802   50,249 44,890
Digital Media and Entertainment Group | Total segments        
Revenue breakdown        
Revenue [11] 21,145   18,444 18,105
All others | Total segments        
Revenue breakdown        
Revenue [12] ¥ 192,331   ¥ 197,115 ¥ 189,543
[1] Inter-segment elimination consisted of revenue primarily from Cloud Intelligence Group and Cainiao.
[2] Customer management services mainly include CPC, CPM, time-based and CPS marketing services.
[3] Revenue from China commerce retail is primarily generated from China commerce retail business and includes primarily revenue from customer management services and sales of goods.
[4] Revenue from direct sales and others under China commerce retail is primarily generated from direct sales businesses, comprising mainly Tmall Supermarket and Tmall Global and primarily consists of revenue from sales of goods.
[5] Revenue from China commerce wholesale is primarily generated from 1688.com and includes revenue from membership fees and related value-added services and customer management services.
[6] Revenue from Cloud Intelligence Group is primarily generated from the provision of cloud services, which include public cloud services and non-public cloud services.
[7] Revenue from International commerce retail is primarily generated from AliExpress, Trendyol and Lazada and includes revenue from customer management services, sales of goods and logistics services.
[8] Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes revenue from membership fees and related value-added services and customer management services.
[9] Revenue from Cainiao represents logistics services revenue from the domestic and cross-border fulfillment services.
[10] Revenue from Local Services Group primarily represents platform commissions, logistics services revenue from the provision of on-demand delivery services and revenue from other services provided by Ele.me, and revenue from software and technology services provided by Amap.
[11] Revenue from Digital Media and Entertainment Group is primarily generated from Youku and Alibaba Pictures, and includes revenue from membership fees, content investment income, customer management services and ticketing services.
[12] Revenue from All others represented revenue from businesses including Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform, Fliggy, DingTalk and other businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis.