
	Year ended March 31,
	2021		2022		2023
	RMB		RMB		RMB
	(in millions)
China commerce:
China commerce retail (i)
- Customer management		304,543		315,038		290,378
- Direct sales and others (ii)(xi)		182,514		259,830		274,954
		487,057		574,868		565,332
China commerce wholesale (iii)		14,322		16,712		17,399
Total China commerce		501,379		591,580		582,731

International commerce:
International commerce retail (iv)		34,455		42,668		49,873
International commerce wholesale (v)		14,396		18,410		19,331
Total International commerce		48,851		61,078		69,204

Local consumer services (vi)(xi)		35,746		44,616		50,112
Cainiao (vii)		37,258		46,107		55,681
Cloud (viii)		60,558		74,568		77,203
Digital media and entertainment (ix)		31,186		32,272		31,482
Innovation initiatives and others (x)		2,311		2,841		2,274
		717,289		853,062		868,687

Revenue (Continued)

(i)

Revenue from China commerce retail is primarily generated from the Company’s China commerce retail businesses and includes revenue from customer management services and sales of goods.

(ii)

Revenue from direct sales and others under China commerce retail is primarily generated from the Company’s direct sales businesses, comprising mainly Sun Art, Tmall Supermarket, Freshippo and Alibaba Health's direct sales businesses. Revenue of Sun Art included in the consolidated income statement of the Company since the date of acquisition was RMB42.9 billion for the year ended March 31, 2021.

(iii)

Revenue from China commerce wholesale is primarily generated from 1688.com and includes revenue from membership fees and related value-added services and customer management services.

(iv)

Revenue from International commerce retail is primarily generated from Lazada, Trendyol and AliExpress and includes revenue from logistics services, customer management services and sales of goods.

(v)

Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes revenue from membership fees and related value-added services and customer management services.

(vi)

Revenue from Local consumer services primarily represents platform commissions, logistics services revenue from the provision of on-demand delivery services and revenue from other services provided by Ele.me.

(vii)

Revenue from Cainiao represents logistics services revenue from the domestic and international one-stop-shop logistics services and supply chain management solutions provided by Cainiao Network.

(viii)

Revenue from Cloud is primarily generated from the provision of cloud services, which include public cloud services and hybrid cloud services.

(ix)

Revenue from Digital media and entertainment is primarily generated from Youku and other content platforms, as well as the online games business, and includes revenue from membership fees, self-developed online games and customer management services.

(x)

Revenue from Innovation initiatives and others primarily represented other revenue from businesses such as Tmall Genie and other innovation initiatives. Other revenue also includes the annual fee for the SME loan business received from Ant Group and its affiliates and such arrangement was terminated in December 2021 (Note 22).

(xi)

For the year ended March 31, 2023, the Company reclassified the revenue of Instant Supermarket Delivery business, which was previously reported under the China commerce segment, as revenue from Local consumer services segment in order to conform to the way that we manage and monitor segment performance. Figures for the years ended March 31, 2021 and 2022 were reclassified to conform to this presentation.

Revenue (Continued)

Revenue by type is as follows:


	Year ended March 31,
	2021		2022		2023
	RMB		RMB		RMB
	(in millions)
Customer management services (i)		363,381		379,999		355,144
Membership fees		29,450		35,739		40,078
Logistics services		55,653		71,279		89,214
Cloud services		60,120		74,123		76,648
Sales of goods		180,634		255,171		271,016
Other revenue (ii)		28,051		36,751		36,587
		717,289		853,062		868,687

(i)

Customer management services mainly include P4P marketing, in-feed marketing, display marketing and commission.

(ii)

Other revenue includes revenue from self-developed online games, other value-added services provided through various platforms and businesses and the annual fee for the SME loan business received from Ant Group and its affiliates (Note 22).

The amount of revenue recognized for performance obligations satisfied (or partially satisfied) in prior periods for contracts with expected duration of more than one year during the years ended March 31, 2021, 2022 and 2023 were not material.