SEGMENT REPORTING (Details) $ in Thousands	3 Months Ended		6 Months Ended
	Jan. 31, 2026 USD ($)	Feb. 01, 2025 USD ($)	Jan. 31, 2026 USD ($) segment	Feb. 01, 2025 USD ($)
Segment Reporting Information [Line Items]
Number of reportable segments | segment			1
Revenue, net	$ 341,297	$ 312,110	$ 683,424	$ 630,928
Cost of goods sold	192,352	173,249	385,155	347,262
Stock-based compensation expense			25,901	29,931
Provision for income taxes	66	182	124	339
Net loss from continuing operations	(2,654)	(6,623)	(9,016)	(12,886)
Reportable Segment
Segment Reporting Information [Line Items]
Revenue, net	341,297	312,110	683,424	630,928
Cost of goods sold	192,352	173,249	385,155	347,262
Advertising expense	28,901	24,400	62,790	54,438
Stock-based compensation expense	14,405	17,281	25,900	29,931
Depreciation and amortization expense	6,260	7,115	12,546	14,500
Interest income	(2,182)	(2,663)	(4,538)	(5,595)
Other expense, net	30	79	115	151
Provision for income taxes	66	182	124	339
Other segment expenses	104,119	99,090	210,348	202,788
Net loss from continuing operations	$ (2,654)	$ (6,623)	$ (9,016)	$ (12,886)