SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Schedule of of Contractual Liabilities and Revenue Recognized (Details) - USD ($) $ in Thousands	6 Months Ended
	Jan. 31, 2026	Aug. 02, 2025
Deferred Revenue Arrangement [Line Items]
Deferred revenue	$ 7,728	$ 8,616
Gift card liability	7,167	6,238
Upfront styling fees
Deferred Revenue Arrangement [Line Items]
Deferred revenue	4,789	4,939
Revenue recognized	4,889
Style Pass annual fees
Deferred Revenue Arrangement [Line Items]
Deferred revenue	2,201	2,638
Revenue recognized	1,633
Freestyle orders
Deferred Revenue Arrangement [Line Items]
Deferred revenue	738	1,039
Revenue recognized	668
Gift card liability
Deferred Revenue Arrangement [Line Items]
Revenue recognized	1,366
Referral credits
Deferred Revenue Arrangement [Line Items]
Revenue recognized	96
Total deferred revenue
Deferred Revenue Arrangement [Line Items]
Deferred revenue	7,728	8,616
Referral credits
Deferred Revenue Arrangement [Line Items]
Deferred revenue	$ 150	$ 442