SEGMENT REPORTING - Schedule of Segment Expenses (Details) - USD ($) $ in Thousands	12 Months Ended
	Aug. 02, 2025	Aug. 03, 2024	Jul. 29, 2023
Segment Reporting Information [Line Items]
Revenue, net	$ 1,267,171	$ 1,337,468	$ 1,592,521
Cost of goods sold	704,232	745,430	916,908
Advertising expense	117,300	111,400	111,600
Stock-based compensation expense	56,727	76,756	102,072
Depreciation and amortization expense	27,900	44,900	41,200
Provision (benefit) for income taxes	821	(1,661)	871
Net loss from continuing operations	(28,844)	(118,885)	(150,336)
Reportable Segment
Segment Reporting Information [Line Items]
Revenue, net	1,267,171	1,337,468	1,592,521
Cost of goods sold	704,232	745,430	916,908
Advertising expense	117,254	111,399	111,581
Stock-based compensation expense	56,727	76,756	102,072
Depreciation and amortization expense	27,860	44,866	41,179
Interest income	(10,709)	(11,250)	(5,841)
Other (income) expense	(173)	(1,631)	25
Provision (benefit) for income taxes	821	(1,661)	871
Other segment expenses	400,003	492,444	576,062
Net loss from continuing operations	$ (28,844)	$ (118,885)	$ (150,336)