0001085146-21-001811.txt : 20210520 0001085146-21-001811.hdr.sgml : 20210520 20210520110735 ACCESSION NUMBER: 0001085146-21-001811 CONFORMED SUBMISSION TYPE: 13F-HR/A PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210520 DATE AS OF CHANGE: 20210520 EFFECTIVENESS DATE: 20210520 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Advisory Alpha, LLC CENTRAL INDEX KEY: 0001576762 IRS NUMBER: 452495320 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR/A SEC ACT: 1934 Act SEC FILE NUMBER: 028-15942 FILM NUMBER: 21943217 BUSINESS ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 866-530-1400 MAIL ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR/A 1 primary_doc.xml 13F-HR/A LIVE false false false 0001576762 XXXXXXXX 03-31-2021 03-31-2021 true 1 NEW HOLDINGS Advisory Alpha, LLC

348 S. Waverly Rd., Suite 100 HOLLAND MI 49423

13F HOLDINGS REPORT 028-15942 N Janine Osterink 616-229-9868 /s/ Janine Osterink Holland MI 05-20-2021 0 71 415043 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ALPS ETF TR RIVRFRNT STR INC 00162Q783 911 36929 SH SOLE 0 0 36929 BLACKROCK RES & COMMODITIES SHS 09257A108 264 29737 SH SOLE 0 0 29737 CLOUGH GLOBAL OPPORTUNITIES SH BEN INT 18914E106 282 23053 SH SOLE 0 0 23053 FIDELITY COVINGTON TRUST LTD TRM BD ETF 316188200 879 16822 SH SOLE 0 0 16822 FIDELITY COVINGTON TRUST TOTAL BD ETF 316188309 563 10734 SH SOLE 0 0 10734 INNOVATOR ETFS TR S&P 500 BUFFER 45782C409 3257 95411 SH SOLE 0 0 95411 INNOVATOR ETFS TR S&P 500 BUFFER E 45782C557 3372 105885 SH SOLE 0 0 105885 INNOVATOR ETFS TR S&P 500 POWER 45782C508 3240 102701 SH SOLE 0 0 102701 INNOVATOR ETFS TR S&P 500 PWR BU 45782C540 3239 108823 SH SOLE 0 0 108823 INNOVATOR ETFS TR S&P 500 ULTRA 45782C532 3230 111440 SH SOLE 0 0 111440 INNOVATOR ETFS TR S&P 500 ULTRA 45782C300 3308 108967 SH SOLE 0 0 108967 INVESCO EXCH TRADED FD TR II GBL SRT TRM HY 46138E669 2823 127733 SH SOLE 0 0 127733 INVESCO EXCH TRADED FD TR II NATL AMT MUNI 46138E537 1819 67965 SH SOLE 0 0 67965 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 25928 1728519 SH SOLE 0 0 1728519 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 26736 1208146 SH SOLE 0 0 1208146 INVESCO EXCH TRD SLF IDX FD BULSHS 2021 HY 46138J809 7780 337380 SH SOLE 0 0 337380 INVESCO EXCH TRD SLF IDX FD BULSHS 2022 HY 46138J874 6937 297109 SH SOLE 0 0 297109 INVESCO EXCH TRD SLF IDX FD BULSHS 2023 HY 46138J858 6004 237327 SH SOLE 0 0 237327 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 HY 46138J833 5078 203278 SH SOLE 0 0 203278 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 HY 46138J817 4635 188813 SH SOLE 0 0 188813 ISHARES GOLD TR ISHARES 464285105 859 52817 SH SOLE 0 0 52817 ISHARES INC JP MRGN EM HI BD 464286285 6794 152769 SH SOLE 0 0 152769 ISHARES TR 0-5YR HI YL CP 46434V407 3769 82284 SH SOLE 0 0 82284 ISHARES TR 1 3 YR TREAS BD 464287457 656 7603 SH SOLE 0 0 7603 ISHARES TR 3 7 YR TREAS BD 464288661 252 1941 SH SOLE 0 0 1941 ISHARES TR A RATE CP BD ETF 46429B291 277 4995 SH SOLE 0 0 4995 ISHARES TR AGENCY BOND ETF 464288166 838 7115 SH SOLE 0 0 7115 ISHARES TR BARCLAYS 7 10 YR 464287440 347 3074 SH SOLE 0 0 3074 ISHARES TR CMBS ETF 46429B366 1180 21900 SH SOLE 0 0 21900 ISHARES TR CORE 1 5 YR USD 46432F859 624 12173 SH SOLE 0 0 12173 ISHARES TR CORE INTL AGGR 46435G672 2283 41606 SH SOLE 0 0 41606 ISHARES TR CORE US AGGBD ET 464287226 1147 10080 SH SOLE 0 0 10080 ISHARES TR CRE U S REIT ETF 464288521 16437 313676 SH SOLE 0 0 313676 ISHARES TR GLOBAL REIT ETF 46434V647 1405 55129 SH SOLE 0 0 55129 ISHARES TR ISHS 1-5YR INVS 464288646 284 5189 SH SOLE 0 0 5189 ISHARES TR ISHS 5-10YR INVT 464288638 642 10842 SH SOLE 0 0 10842 ISHARES TR JPMORGAN USD EMG 464288281 28625 262900 SH SOLE 0 0 262900 ISHARES TR MORTGE REL ETF 46435G342 568 16104 SH SOLE 0 0 16104 ISHARES TR NATIONAL MUN ETF 464288414 1407 12122 SH SOLE 0 0 12122 ISHARES TR SHORT TREAS BD 464288679 217 1963 SH SOLE 0 0 1963 ISHARES TR SHRT NAT MUN ETF 464288158 1432 13285 SH SOLE 0 0 13285 ISHARES TR TIPS BD ETF 464287176 403 3210 SH SOLE 0 0 3210 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 1405 27686 SH SOLE 0 0 27686 NEUBERGER BERMAN MLP & ENERG COM 64129H104 197 46835 SH SOLE 0 0 46835 NUVEEN REAL ESTATE INCOME FD COM 67071B108 199 20797 SH SOLE 0 0 20797 PGIM ETF TR ULTRA SHORT 69344A107 2588 51914 SH SOLE 0 0 51914 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 1760 17273 SH SOLE 0 0 17273 SALIENT MIDSTREAM & MLP FD SH BEN INT 79471V105 243 47550 SH SOLE 0 0 47550 SCHWAB STRATEGIC TR INTRM TRM TRES 808524854 1302 23074 SH SOLE 0 0 23074 SCHWAB STRATEGIC TR US TIPS ETF 808524870 34279 560487 SH SOLE 0 0 560487 SPDR GOLD TR GOLD SHS 78463V107 318 1989 SH SOLE 0 0 1989 SPDR SER TR BLMBRG BRC CNVRT 78464A359 14517 174172 SH SOLE 0 0 174172 SPDR SER TR BLOMBERG BRC INV 78468R200 7224 235767 SH SOLE 0 0 235767 SPDR SER TR BLOOMBERG SRT TR 78468R408 404 14770 SH SOLE 0 0 14770 SPDR SER TR NUVEEN BBG BRCLY 78464A284 3078 51874 SH SOLE 0 0 51874 SPDR SER TR PORTFLI INTRMDIT 78464A672 216 6740 SH SOLE 0 0 6740 SPDR SER TR PORTFOLIO AGRGTE 78464A649 65223 2199755 SH SOLE 0 0 2199755 SPDR SER TR PORTFOLIO LN COR 78464A367 16760 555533 SH SOLE 0 0 555533 SPDR SER TR PORTFOLIO SH TSR 78468R101 355 11593 SH SOLE 0 0 11593 SPDR SER TR SPDR BLOOMBERG 78468R663 208 2272 SH SOLE 0 0 2272 STRATEGY SHS NS 7HANDL IDX 86280R506 763 30835 SH SOLE 0 0 30835 UNITEDHEALTH GROUP INC COM 91324P102 205 550 SH SOLE 0 0 550 VANECK VECTORS ETF TR SHRT HGH YLD MUN 92189F387 794 31712 SH SOLE 0 0 31712 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 1403 16554 SH SOLE 0 0 16554 VANGUARD CHARLOTTE FDS INTL BD IDX ETF 92203J407 574 10053 SH SOLE 0 0 10053 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 1066 20690 SH SOLE 0 0 20690 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 4841 52038 SH SOLE 0 0 52038 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 23536 440990 SH SOLE 0 0 440990 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 24315 294729 SH SOLE 0 0 294729 VOYA EMERGING MKTS HIGH DIVI COM 92912P108 126 15758 SH SOLE 0 0 15758 WORLD GOLD TR SPDR GLD MINIS 98149E204 26413 1553734 SH SOLE 0 0 1553734