0001085146-21-001520.txt : 20210510 0001085146-21-001520.hdr.sgml : 20210510 20210510105900 ACCESSION NUMBER: 0001085146-21-001520 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210510 DATE AS OF CHANGE: 20210510 EFFECTIVENESS DATE: 20210510 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Advisory Alpha, LLC CENTRAL INDEX KEY: 0001576762 IRS NUMBER: 452495320 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15942 FILM NUMBER: 21905653 BUSINESS ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 866-530-1400 MAIL ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001576762 XXXXXXXX 03-31-2021 03-31-2021 false Advisory Alpha, LLC

348 S. Waverly Rd., Suite 100 HOLLAND MI 49423

13F HOLDINGS REPORT 028-15942 N Janine Osterink 616-229-9868 /s/ Janine Osterink Holland MI 05-06-2021 0 109 577230 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBOTT LABS COM 002824100 255 2131 SH SOLE 0 0 2131 ALPHABET INC CAP STK CL A 02079K305 320 155 SH SOLE 0 0 155 ALTRIA GROUP INC COM 02209S103 948 18535 SH SOLE 0 0 18535 AMAZON COM INC COM 023135106 1247 403 SH SOLE 0 0 403 AMERICAN EXPRESS CO COM 025816109 371 2620 SH SOLE 0 0 2620 APPLE INC COM 037833100 6155 50385 SH SOLE 0 0 50385 ARCHER DANIELS MIDLAND CO COM 039483102 1794 31474 SH SOLE 0 0 31474 AT&T INC COM 00206R102 1011 33400 SH SOLE 0 0 33400 BALL CORP COM 058498106 1264 14919 SH SOLE 0 0 14919 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 541 2117 SH SOLE 0 0 2117 BK OF AMERICA CORP COM 060505104 738 19086 SH SOLE 0 0 19086 BOULDER GROWTH & INCOME FD I COM 101507101 241 19127 SH SOLE 0 0 19127 CATERPILLAR INC COM 149123101 425 1832 SH SOLE 0 0 1832 CHEVRON CORP NEW COM 166764100 593 5655 SH SOLE 0 0 5655 CHURCH & DWIGHT INC COM 171340102 339 3881 SH SOLE 0 0 3881 CISCO SYS INC COM 17275R102 300 5798 SH SOLE 0 0 5798 CME GROUP INC COM 12572Q105 1236 6050 SH SOLE 0 0 6050 COCA COLA CO COM 191216100 256 4859 SH SOLE 0 0 4859 COMCAST CORP NEW CL A 20030N101 415 7662 SH SOLE 0 0 7662 CSX CORP COM 126408103 1800 18670 SH SOLE 0 0 18670 DEERE & CO COM 244199105 360 961 SH SOLE 0 0 961 DNP SELECT INCOME FD INC COM 23325P104 113 11397 SH SOLE 0 0 11397 DTE ENERGY CO COM 233331107 252 1894 SH SOLE 0 0 1894 DUKE ENERGY CORP NEW COM NEW 26441C204 326 3381 SH SOLE 0 0 3381 EXXON MOBIL CORP COM 30231G102 1339 23988 SH SOLE 0 0 23988 FACEBOOK INC CL A 30303M102 442 1500 SH SOLE 0 0 1500 FIDELITY COVINGTON TRUST HIGH DIVID ETF 316092840 425 11945 SH SOLE 0 0 11945 GABELLI HLTHCARE & WELLNESS SHS 36246K103 210 16884 SH SOLE 0 0 16884 GREAT PANTHER MNG LTD COM 39115V101 108 139800 SH SOLE 0 0 139800 HOME DEPOT INC COM 437076102 620 2031 SH SOLE 0 0 2031 INDIA FD INC COM 454089103 244 11353 SH SOLE 0 0 11353 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 262 1852 SH SOLE 0 0 1852 ISHARES INC CORE MSCI EMKT 46434G103 649 10079 SH SOLE 0 0 10079 ISHARES TR CORE HIGH DV ETF 46429B663 266 2806 SH SOLE 0 0 2806 ISHARES TR CORE MSCI EAFE 46432F842 394 5471 SH SOLE 0 0 5471 ISHARES TR CORE MSCI TOTAL 46432F834 886 12606 SH SOLE 0 0 12606 ISHARES TR CORE S&P MCP ETF 464287507 2824 10847 SH SOLE 0 0 10847 ISHARES TR CORE S&P SCP ETF 464287804 714 6577 SH SOLE 0 0 6577 ISHARES TR CORE S&P TTL STK 464287150 1280 13975 SH SOLE 0 0 13975 ISHARES TR CORE S&P500 ETF 464287200 206 517 SH SOLE 0 0 517 ISHARES TR EAFE GRWTH ETF 464288885 3437 34213 SH SOLE 0 0 34213 ISHARES TR EAFE VALUE ETF 464288877 5492 107756 SH SOLE 0 0 107756 ISHARES TR INTL SEL DIV ETF 464288448 243 7711 SH SOLE 0 0 7711 ISHARES TR S&P 500 GRWT ETF 464287309 775 11902 SH SOLE 0 0 11902 ISHARES TR SELECT DIVID ETF 464287168 280 2453 SH SOLE 0 0 2453 ISHARES TR U.S. TECH ETF 464287721 201 2292 SH SOLE 0 0 2292 JPMORGAN CHASE & CO COM 46625H100 366 2403 SH SOLE 0 0 2403 LIBERTY ALL STAR EQUITY FD SH BEN INT 530158104 255 33454 SH SOLE 0 0 33454 LIBERTY ALL-STAR GROWTH FD I COM 529900102 346 40128 SH SOLE 0 0 40128 LILLY ELI & CO COM 532457108 1798 9626 SH SOLE 0 0 9626 MACATAWA BK CORP COM 554225102 154 15517 SH SOLE 0 0 15517 MARSH & MCLENNAN COS INC COM 571748102 314 2574 SH SOLE 0 0 2574 MERCADOLIBRE INC COM 58733R102 297 201 SH SOLE 0 0 201 MICROSOFT CORP COM 594918104 2109 8944 SH SOLE 0 0 8944 MONDELEZ INTL INC CL A 609207105 278 4742 SH SOLE 0 0 4742 NATIONAL STORAGE AFFILIATES COM SHS BEN IN 637870106 2797 70047 SH SOLE 0 0 70047 NORTHROP GRUMMAN CORP COM 666807102 327 1010 SH SOLE 0 0 1010 NVIDIA CORPORATION COM 67066G104 394 738 SH SOLE 0 0 738 OGE ENERGY CORP COM 670837103 232 7168 SH SOLE 0 0 7168 PEPSICO INC COM 713448108 251 1773 SH SOLE 0 0 1773 PFIZER INC COM 717081103 297 8189 SH SOLE 0 0 8189 PHILIP MORRIS INTL INC COM 718172109 291 3280 SH SOLE 0 0 3280 PROCTER AND GAMBLE CO COM 742718109 577 4262 SH SOLE 0 0 4262 PRUDENTIAL FINL INC COM 744320102 205 2251 SH SOLE 0 0 2251 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 206 3418 SH SOLE 0 0 3418 ROYCE MICRO-CAP TR INC COM 780915104 463 40945 SH SOLE 0 0 40945 ROYCE VALUE TR INC COM 780910105 229 12646 SH SOLE 0 0 12646 SAREPTA THERAPEUTICS INC COM 803607100 253 3390 SH SOLE 0 0 3390 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 19185 486675 SH SOLE 0 0 486675 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 218 2257 SH SOLE 0 0 2257 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 43107 579166 SH SOLE 0 0 579166 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 40933 410691 SH SOLE 0 0 410691 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 10550 143894 SH SOLE 0 0 143894 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 10908 64902 SH SOLE 0 0 64902 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 6471 94731 SH SOLE 0 0 94731 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 18581 159163 SH SOLE 0 0 159163 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 8922 262022 SH SOLE 0 0 262022 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 7504 76221 SH SOLE 0 0 76221 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 7687 120040 SH SOLE 0 0 120040 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 38061 286585 SH SOLE 0 0 286585 SHERWIN WILLIAMS CO COM 824348106 3813 15500 SH SOLE 0 0 15500 SOUTHERN CO COM 842587107 638 10259 SH SOLE 0 0 10259 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 1287 3899 SH SOLE 0 0 3899 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 49624 1403392 SH SOLE 0 0 1403392 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 43195 986640 SH SOLE 0 0 986640 SPDR S&P 500 ETF TR TR UNIT 78462F103 1821 4594 SH SOLE 0 0 4594 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 374 784 SH SOLE 0 0 784 SPDR SER TR PORTFOLIO S&P400 78464A847 3962 86598 SH SOLE 0 0 86598 SPDR SER TR PORTFOLIO S&P500 78464A854 25151 539614 SH SOLE 0 0 539614 SPDR SER TR PORTFOLIO S&P600 78468R853 4542 107448 SH SOLE 0 0 107448 SPDR SER TR PRTFLO S&P500 GW 78464A409 87245 1546907 SH SOLE 0 0 1546907 SPDR SER TR PRTFLO S&P500 VL 78464A508 68248 1800746 SH SOLE 0 0 1800746 SPDR SER TR S&P 600 SML CAP 78464A813 213 2265 SH SOLE 0 0 2265 STANLEY BLACK & DECKER INC COM 854502101 437 2190 SH SOLE 0 0 2190 STRYKER CORPORATION COM 863667101 357 1467 SH SOLE 0 0 1467 TEKLA WORLD HEALTHCARE FD BEN INT SHS 87911L108 183 12176 SH SOLE 0 0 12176 TEMPLETON DRAGON FD INC COM 88018T101 329 13966 SH SOLE 0 0 13966 TESLA INC COM 88160R101 489 732 SH SOLE 0 0 732 TORONTO DOMINION BK ONT COM NEW 891160509 267 4088 SH SOLE 0 0 4088 TREEHOUSE FOODS INC COM 89469A104 394 7549 SH SOLE 0 0 7549 VANGUARD INDEX FDS GROWTH ETF 922908736 344 1338 SH SOLE 0 0 1338 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 2024 9433 SH SOLE 0 0 9433 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 939 6960 SH SOLE 0 0 6960 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 401 1100 SH SOLE 0 0 1100 VANGUARD INDEX FDS SMALL CP ETF 922908751 503 2348 SH SOLE 0 0 2348 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 571 10977 SH SOLE 0 0 10977 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 12026 123609 SH SOLE 0 0 123609 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 323 2193 SH SOLE 0 0 2193 VISA INC COM CL A 92826C839 367 1734 SH SOLE 0 0 1734