<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001769573</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001576427</issuerCik>
      <issuerName>Criteo S.A.</issuerName>
      <secFileNumber>001-36153</secFileNumber>
      <issuerAddress>
        <com:street1>32 RUE BLANCHE</com:street1>
        <com:city>PARIS</com:city>
        <com:stateOrCountry>I0</com:stateOrCountry>
        <com:zipCode>75009</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>33175850939</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Damon Ryan</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>CHIEF LEGAL OFFICER</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>ORDINARY SHARES</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>CITIGROUP GLOBAL MARKETS</name>
        <address>
          <com:street1>390 GREENWICH STREET</com:street1>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10013</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3393</noOfUnitsSold>
      <aggregateMarketValue>81634.90</aggregateMarketValue>
      <noOfUnitsOutstanding>52327360</noOfUnitsOutstanding>
      <approxSaleDate>08/25/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>ORDINARY SHARES</securitiesClassTitle>
      <acquiredDate>02/24/2022</acquiredDate>
      <natureOfAcquisitionTransaction>PERFORMANCE STOCK UNITS VESTING AND RESTRICTED STOCK UNITS VESTING</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>CRITEO S.A.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>6616</amountOfSecuritiesAcquired>
      <paymentDate>08/25/2025</paymentDate>
      <natureOfPayment>COMPENSATION</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>RYAN DAMON</name>
        <address>
          <com:street1>32 RUE BLANCHE</com:street1>
          <com:city>PARIS</com:city>
          <com:stateOrCountry>I0</com:stateOrCountry>
          <com:zipCode>75009</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>ORDINARY SHARES</securitiesClassTitle>
      <saleDate>05/27/2025</saleDate>
      <amountOfSecuritiesSold>1263</amountOfSecuritiesSold>
      <grossProceeds>32987.16</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>SECTION 3 D BASED ON INDICATIVE MARKET PRICE OF 24.0598 THESE SECURITIES WERE AUTOMATICALLY SOLD TO COVER TAX WITHHOLDING OBLIGATIONS ARISING FROM THE VESTING AND SETTLEMENT OF EQUITY AWARDS. DATE ACQUIRED UNDER SECURITIES TO BE SOLD WAS FEBRUARY 24 2022 AND FEBRUARY 23 2023</remarks>
    <noticeSignature>
      <noticeDate>08/25/2025</noticeDate>
      <signature>CONFORMED SIGNATURE ON FILE</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
