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Stock-Based Compensation (Details)
1 Months Ended 3 Months Ended 6 Months Ended
Jan. 05, 2017
USD ($)
Directors
shares
Sep. 09, 2016
shares
Oct. 31, 2016
USD ($)
shares
Jan. 31, 2017
USD ($)
Jan. 31, 2016
USD ($)
Jan. 31, 2017
USD ($)
shares
Jan. 31, 2016
USD ($)
Stock-Based Compensation (Textual)              
Class B common stock reserved for grant of awards under 2013 Plan | shares           1,503,532  
Stock-based compensation is included in selling, general and administrative       $ 96,000 $ 193,000
Officers and Employees [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares     164,000        
Fair value of granted restricted shares of Class B common stock     $ 4,392,000        
Officers and Employees [Member] | Minimum [Member]              
Stock-Based Compensation (Textual)              
Vesting period     2 years        
Officers and Employees [Member] | Maximum [Member]              
Stock-Based Compensation (Textual)              
Vesting period     4 years        
Jonas [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares     120,000        
Jonas [Member] | Vested one [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares     60,000        
Fair value of granted restricted shares of Class B common stock     $ 1,866,000        
Jonas [Member] | Vested two [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares     60,000        
Fair value of granted restricted shares of Class B common stock     $ 1,866,000        
Vesting period     3 years        
Consultant [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares   1,250          
Vesting period   13 months          
Directors [Member]              
Stock-Based Compensation (Textual)              
Granted restricted shares of Class B common stock | shares 24,000            
Fair value of granted restricted shares of Class B common stock $ 886,000            
Number of directors | Directors 3            
Stock options [Member]              
Stock-Based Compensation (Textual)              
Stock-based compensation is included in selling, general and administrative       1,869,000 $ 988,000 4,286,000 $ 1,586,000
Unrecognized compensation cost related to non-vested restricted shares       $ 7,065,000   7,065,000  
Unrecognized compensation cost 2017           1,616,000  
Unrecognized compensation cost 2018           2,781,000  
Unrecognized compensation cost 2019           1,990,000  
Unrecognized compensation cost 2020           615,000  
Unrecognized compensation cost 2021           $ 63,000