0000905729-24-000161.txt : 20241024
0000905729-24-000161.hdr.sgml : 20241024
20241024085641
ACCESSION NUMBER: 0000905729-24-000161
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20240930
FILED AS OF DATE: 20241024
DATE AS OF CHANGE: 20241024
EFFECTIVENESS DATE: 20241024
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: LVZ, Inc.
CENTRAL INDEX KEY: 0001574408
ORGANIZATION NAME:
IRS NUMBER: 383154499
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15690
FILM NUMBER: 241390857
BUSINESS ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 616-394-4994
MAIL ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
FORMER COMPANY:
FORMER CONFORMED NAME: LVZ Advisors, Inc.
DATE OF NAME CHANGE: 20130415
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
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0001574408
XXXXXXXX
09-30-2024
09-30-2024
false
LVZ, Inc.
240 S. River Avenue
Holland
MI
49423
13F HOLDINGS REPORT
028-15690
000124228
801-66772
N
Ryan Vander Zwart
Chief Compliance Officer
616-394-4994
/s/ Ryan Vander Zwart
Holland
MI
10-14-2024
0
149
781610341
INFORMATION TABLE
2
infotable.xml
ALPHABET INC
CAP STK CL A
02079K305
367092
2213
SH
SOLE
0
0
2213
ALPHABET INC
CAP STK CL C
02079K107
247077
1478
SH
SOLE
0
0
1478
AMAZON COM INC
COM
023135106
2380738
12777
SH
SOLE
0
0
12777
AMERICAN TOWER CORP NEW
COM
03027X100
214802
924
SH
SOLE
0
0
924
ANNALY CAPITAL MANAGEMENT IN
COM NEW
035710839
383558
19111
SH
SOLE
0
0
19111
APPFOLIO INC
COM CL A
03783C100
439963
1869
SH
SOLE
0
0
1869
APPLE INC
COM
037833100
5494805
23583
SH
SOLE
0
0
23583
APPLIED MATLS INC
COM
038222105
753849
3731
SH
SOLE
0
0
3731
ARISTA NETWORKS INC
COM
040413106
619485
1614
SH
SOLE
0
0
1614
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
359463
781
SH
SOLE
0
0
781
BJS WHSL CLUB HLDGS INC
COM
05550J101
488694
5925
SH
SOLE
0
0
5925
BLACKROCK ENHANCD CAP & INM
COM
09256A109
380962
19348
SH
SOLE
0
0
19348
BLACKSTONE INC
COM
09260D107
229695
1500
SH
SOLE
0
0
1500
CADRE HLDGS INC
COM
12763L105
307623
8106
SH
SOLE
0
0
8106
CASS INFORMATION SYS INC
COM
14808P109
946864
22827
SH
SOLE
0
0
22827
CISCO SYS INC
COM
17275R102
413835
7776
SH
SOLE
0
0
7776
CITIGROUP INC
COM NEW
172967424
510065
8148
SH
SOLE
0
0
8148
COHEN & STEERS CLOSED-END OP
COM
19248P106
186355
14335
SH
SOLE
0
0
14335
COLUMBIA SELIGM PREM TECH GR
COM
19842X109
569497
17005
SH
SOLE
0
0
17005
COSTCO WHSL CORP NEW
COM
22160K105
202229
228
SH
SOLE
0
0
228
DICKS SPORTING GOODS INC
COM
253393102
319311
1530
SH
SOLE
0
0
1530
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
25434V203
60022700
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SH
SOLE
0
0
1888694
DIMENSIONAL ETF TRUST
US EQUITY MARKET
25434V401
4598152
73925
SH
SOLE
0
0
73925
DIMENSIONAL ETF TRUST
US HIGH PROFITAB
25434V831
68688242
2016092
SH
SOLE
0
0
2016092
DIMENSIONAL ETF TRUST
CORE FIXED INCOM
25434V872
3930285
91000
SH
SOLE
0
0
91000
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
2364433
36454
SH
SOLE
0
0
36454
DUOLINGO INC
CL A COM
26603R106
382419
1356
SH
SOLE
0
0
1356
EATON CORP PLC
SHS
G29183103
516052
1557
SH
SOLE
0
0
1557
EATON VANCE TAX-MANAGED DIVE
COM
27828N102
146837
10023
SH
SOLE
0
0
10023
EATON VANCE TAX-MANAGED GLOB
COM
27829C105
153593
17695
SH
SOLE
0
0
17695
EATON VANCE TAX-MANAGED GLOB
COM
27829F108
124330
14258
SH
SOLE
0
0
14258
ELI LILLY & CO
COM
532457108
800890
904
SH
SOLE
0
0
904
EMERSON ELEC CO
COM
291011104
298471
2729
SH
SOLE
0
0
2729
EXTRA SPACE STORAGE INC
COM
30225T102
295331
1639
SH
SOLE
0
0
1639
EXXON MOBIL CORP
COM
30231G102
485185
4139
SH
SOLE
0
0
4139
FIDELITY COVINGTON TRUST
HIGH DIVID ETF
316092840
853706
16855
SH
SOLE
0
0
16855
FIDELITY COVINGTON TRUST
QLTY FCTOR ETF
316092790
2036497
31379
SH
SOLE
0
0
31379
FIFTH THIRD BANCORP
COM
316773100
349705
8163
SH
SOLE
0
0
8163
FIRST TR EXCH TRADED FD III
PFD SECS INC ETF
33739E108
416282
22999
SH
SOLE
0
0
22999
FIRST TR EXCH TRADED FD III
SHRT DUR MNG MUN
33739P830
201461
10068
SH
SOLE
0
0
10068
FIRST TR EXCH TRD ALPHDX FD
DEV MRK EX US
33737J174
1730100
30000
SH
SOLE
0
0
30000
FIRST TR EXCHANGE-TRADED FD
BUYWRIT INCM ETF
33738R308
959690
41689
SH
SOLE
0
0
41689
FIRST TR EXCHANGE-TRADED FD
MANAGD MUN ETF
33739N108
1157929
22285
SH
SOLE
0
0
22285
FIRST TR EXCHANGE-TRADED FD
FIRST TR TA HIYL
33738D408
1111814
26497
SH
SOLE
0
0
26497
FIRST TR EXCHANGE-TRADED FD
SMID RISNG ETF
33741X102
98558869
2709150
SH
SOLE
0
0
2709150
FIRST TR EXCHANGE-TRADED FD
RISNG DIVD ACHIV
33738R506
455876
7699
SH
SOLE
0
0
7699
FIRST TR EXCHANGE-TRADED FD
CAP STRENGTH ETF
33733E104
211836
2333
SH
SOLE
0
0
2333
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F839
473147
11220
SH
SOLE
0
0
11220
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F847
241686
5123
SH
SOLE
0
0
5123
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S
33740U786
217257
5908
SH
SOLE
0
0
5908
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S EQT
33740F482
241195
6569
SH
SOLE
0
0
6569
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F698
357700
8638
SH
SOLE
0
0
8638
FIRST TR EXCHNG TRADED FD VI
TCW OPPORTUNIS
33740F805
58086870
1283971
SH
SOLE
0
0
1283971
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F763
587333
12095
SH
SOLE
0
0
12095
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S.
33740U802
275132
7542
SH
SOLE
0
0
7542
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F714
288451
6778
SH
SOLE
0
0
6778
FIRST TR LRG CP VL ALPHADEX
COM SHS
33735J101
2847739
35988
SH
SOLE
0
0
35988
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
2235010
21456
SH
SOLE
0
0
21456
FIRST TR MID CAP CORE ALPHAD
COM SHS
33735B108
1859888
15876
SH
SOLE
0
0
15876
FIRST TR SML CP CORE ALPHA F
COM SHS
33734Y109
1174416
11800
SH
SOLE
0
0
11800
FIRST TRUST LRGCP GWT ALPHAD
COM SHS
33735K108
2991902
22762
SH
SOLE
0
0
22762
FISERV INC
COM
337738108
637758
3550
SH
SOLE
0
0
3550
FRANKLIN TEMPLETON ETF TR
INCOME FOCUS ETF
35473P439
2034749
74862
SH
SOLE
0
0
74862
FREEPORT-MCMORAN INC
CL B
35671D857
319713
6405
SH
SOLE
0
0
6405
GAMCO GLOBAL GOLD NAT RES &
COM SH BEN INT
36465A109
219097
51191
SH
SOLE
0
0
51191
GENERAL DYNAMICS CORP
COM
369550108
617761
2044
SH
SOLE
0
0
2044
GENTEX CORP
COM
371901109
628872
21181
SH
SOLE
0
0
21181
GLOBAL X FDS
GLBL X MLP ETF
37954Y343
510987
10650
SH
SOLE
0
0
10650
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
381430503
509450
4511
SH
SOLE
0
0
4511
GUGGENHEIM STRATEGIC OPPORTU
COM SBI
40167F101
326468
20715
SH
SOLE
0
0
20715
HCA HEALTHCARE INC
COM
40412C101
377573
929
SH
SOLE
0
0
929
HOME DEPOT INC
COM
437076102
397906
982
SH
SOLE
0
0
982
INTEGER HLDGS CORP
COM
45826H109
284440
2188
SH
SOLE
0
0
2188
INTERNATIONAL BUSINESS MACHS
COM
459200101
558227
2525
SH
SOLE
0
0
2525
INVESCO EXCH TRADED FD TR II
S&P500 LOW VOL
46138E354
238359
3323
SH
SOLE
0
0
3323
INVESCO EXCH TRADED FD TR II
S&P MIDCP LOW
46138E198
224053
3671
SH
SOLE
0
0
3671
INVESCO EXCHANGE TRADED FD T
AEROSPACE DEFN
46137V100
306625
2667
SH
SOLE
0
0
2667
INVESCO EXCHANGE TRADED FD T
S&P 500A EQL
46137Y609
1397575
42721
SH
SOLE
0
0
42721
INVESCO EXCHANGE TRADED FD T
S&P500 EQL TEC
46137V282
931910
24719
SH
SOLE
0
0
24719
INVESCO EXCHANGE TRADED FD T
S&P500 QUALITY
46137V241
230803
3431
SH
SOLE
0
0
3431
INVESCO QQQ TR
UNIT SER 1
46090E103
464643
952
SH
SOLE
0
0
952
ISHARES INC
CORE MSCI EMKT
46434G103
2078127
36198
SH
SOLE
0
0
36198
ISHARES SILVER TR
ISHARES
46428Q109
231286
8141
SH
SOLE
0
0
8141
ISHARES TR
MSCI USA MIN VOL
46429B697
227727
2494
SH
SOLE
0
0
2494
ISHARES TR
CORE MSCI PAC
46434V696
2056899
30889
SH
SOLE
0
0
30889
ISHARES TR
IBOXX INV CP ETF
464287242
44224731
391439
SH
SOLE
0
0
391439
ISHARES TR
IBOXX HI YD ETF
464288513
2719279
33864
SH
SOLE
0
0
33864
ISHARES TR
CORE S&P TTL STK
464287150
4404642
35063
SH
SOLE
0
0
35063
ISHARES TR
S&P 500 VAL ETF
464287408
84836527
430271
SH
SOLE
0
0
430271
ISHARES TR
RUS MID CAP ETF
464287499
286367
3249
SH
SOLE
0
0
3249
ISHARES TR
CORE S&P MCP ETF
464287507
68626503
1101195
SH
SOLE
0
0
1101195
ISHARES TR
CORE MSCI EAFE
46432F842
1283616
16446
SH
SOLE
0
0
16446
ISHARES TR
S&P 500 GRWT ETF
464287309
91282215
953339
SH
SOLE
0
0
953339
ISHARES TR
MSCI USA ESG SLC
464288802
357017
2966
SH
SOLE
0
0
2966
ISHARES TR
0-5YR INVT GR CP
46434V100
296428
5878
SH
SOLE
0
0
5878
ISHARES TR
CORE S&P SCP ETF
464287804
41764708
357085
SH
SOLE
0
0
357085
ISHARES TR
CORE MSCI EURO
46434V738
2035184
33402
SH
SOLE
0
0
33402
ISHARES TR
MICRO-CAP ETF
464288869
2078929
16858
SH
SOLE
0
0
16858
ISHARES TR
CORE 1 5 YR USD
46432F859
374641
7696
SH
SOLE
0
0
7696
ISHARES TR
CORE US AGGBD ET
464287226
29916060
295409
SH
SOLE
0
0
295409
ISHARES TR
CORE S&P500 ETF
464287200
5554427
9629
SH
SOLE
0
0
9629
ISHARES TR
S&P MC 400VL ETF
464287705
3065258
24796
SH
SOLE
0
0
24796
ISHARES U S ETF TR
BLACKROCK SH DUR
46431W507
1012756
19765
SH
SOLE
0
0
19765
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
437696
7355
SH
SOLE
0
0
7355
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
46641Q837
901472
17766
SH
SOLE
0
0
17766
JACKSON FINANCIAL INC
COM CL A
46817M107
284638
3120
SH
SOLE
0
0
3120
JACOBS SOLUTIONS INC
COM
46982L108
285100
2178
SH
SOLE
0
0
2178
JOHNSON & JOHNSON
COM
478160104
203102
1253
SH
SOLE
0
0
1253
JPMORGAN CHASE & CO.
COM
46625H100
1589576
7539
SH
SOLE
0
0
7539
LIBERTY ALL-STAR GROWTH FD I
COM
529900102
167487
29855
SH
SOLE
0
0
29855
MARATHON PETE CORP
COM
56585A102
419759
2577
SH
SOLE
0
0
2577
MAXEON SOLAR TECHNOLOGIES LT
SHS
Y58473102
16729
173000
SH
SOLE
0
0
173000
MCCORMICK & CO INC
COM NON VTG
579780206
267228
3247
SH
SOLE
0
0
3247
MICROSOFT CORP
COM
594918104
1701442
3954
SH
SOLE
0
0
3954
NISOURCE INC
COM
65473P105
238981
6897
SH
SOLE
0
0
6897
NORTHERN LTS FD TR IV
INSPIRE CORP BD
66538H633
4110876
170717
SH
SOLE
0
0
170717
NORTHERN LTS FD TR IV
INSPIRE SML/ MID
66538H641
2977948
78574
SH
SOLE
0
0
78574
NORTHERN LTS FD TR IV
INSPIRE 100 ETF
66538H534
7379495
181448
SH
SOLE
0
0
181448
NUVEEN S&P 500 DYNAMIC OVERW
COM
6706EW100
247555
14753
SH
SOLE
0
0
14753
NVIDIA CORPORATION
COM
67066G104
687451
5661
SH
SOLE
0
0
5661
PARKER-HANNIFIN CORP
COM
701094104
346869
549
SH
SOLE
0
0
549
PARSONS CORP DEL
COM
70202L102
388800
3750
SH
SOLE
0
0
3750
PHOTRONICS INC
COM
719405102
450706
18203
SH
SOLE
0
0
18203
PRINCIPAL EXCHANGE TRADED FD
PRNC INVT GRAD
74255Y821
302189
14121
SH
SOLE
0
0
14121
PROCTER AND GAMBLE CO
COM
742718109
581410
3357
SH
SOLE
0
0
3357
PROGRESSIVE CORP
COM
743315103
384954
1517
SH
SOLE
0
0
1517
ROPER TECHNOLOGIES INC
COM
776696106
351670
632
SH
SOLE
0
0
632
S&P GLOBAL INC
COM
78409V104
235579
456
SH
SOLE
0
0
456
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
925087
20412
SH
SOLE
0
0
20412
SHARKNINJA INC
COM SHS
G8068L108
445928
4102
SH
SOLE
0
0
4102
SOUTHERN CO
COM
842587107
1472480
16328
SH
SOLE
0
0
16328
SPDR S&P 500 ETF TR
TR UNIT
78462F103
613923
1070
SH
SOLE
0
0
1070
SPOTIFY TECHNOLOGY S A
SHS
L8681T102
341259
926
SH
SOLE
0
0
926
STRYKER CORPORATION
COM
863667101
1447208
4006
SH
SOLE
0
0
4006
TESLA INC
COM
88160R101
450420
1722
SH
SOLE
0
0
1722
THE TRADE DESK INC
COM CL A
88339J105
317985
2900
SH
SOLE
0
0
2900
TIMOTHY PLAN
US LRGMD CP CORE
887432359
2916001
66283
SH
SOLE
0
0
66283
TIMOTHY PLAN
HIG DV STK ETF
887432326
2349166
62312
SH
SOLE
0
0
62312
TIMOTHY PLAN
INTL ETF
887432334
2863184
99160
SH
SOLE
0
0
99160
TORO CO
COM
891092108
208152
2400
SH
SOLE
0
0
2400
UNITED RENTALS INC
COM
911363109
300410
371
SH
SOLE
0
0
371
UNITEDHEALTH GROUP INC
COM
91324P102
331811
568
SH
SOLE
0
0
568
VALVOLINE INC
COM
92047W101
347941
8314
SH
SOLE
0
0
8314
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
244933
865
SH
SOLE
0
0
865
VERIZON COMMUNICATIONS INC
COM
92343V104
426520
9497
SH
SOLE
0
0
9497
VISA INC
COM CL A
92826C839
901416
3278
SH
SOLE
0
0
3278
VOYA GLBL EQTY DIV & PREM OP
COM
92912T100
76174
13506
SH
SOLE
0
0
13506
WALMART INC
COM
931142103
646043
8001
SH
SOLE
0
0
8001
WEC ENERGY GROUP INC
COM
92939U106
550919
5728
SH
SOLE
0
0
5728