X0306 4 2017-02-13 0 0001411488 BLACKHAWK NETWORK HOLDINGS, INC HAWK 0001572913 Ulrich Jerry N 6220 STONERIDGE MALL ROAD PLEASANTON CA 94588 0 1 0 0 CFO & Chief Admin Officer Common Stock 2017-02-13 4 A 0 13550 A 56532 D Common Stock 6000 I See Footnote Represents a grant of 13,550 restricted stock units (RSUs) granted on February 13, 2017 under the Blackhawk Network Holdings, Inc. 2013 Equity Incentive Award Plan. The RSUs vest pursuant to the following schedule: Twenty-five percent (25%) of the shares subject to the RSUs vest on each of the first, second, third, and fourth anniversary of February 13, 2017, subject to the Reporting Person's continued employment or service relationship with the Company on each such vesting date. Each restricted stock unit represents a contingent right to receive one share of the Company's Common Stock. The shares are held by The Ulrich Family Trust Dated November 1, 1996 as Amended and Restated in 2011. /s/ Yang Liu, Attorney-In-Fact 2017-02-15