X0306 4 2017-01-03 0 0001411488 BLACKHAWK NETWORK HOLDINGS, INC HAWK 0001572913 Ulrich Jerry N 6220 STONERIDGE MALL ROAD PLEASANTON CA 94588 0 1 0 0 CFO & Chief Admin Officer Common Stock 2017-01-03 4 M 0 18810 0.00 A 50165 D Common Stock 2017-01-03 4 F 0 7183 38.00 D 42982 D Common Stock 6000 I See Footnote Performance Shares (PSU) 2017-01-03 4 M 0 18810 0.00 D 2017-01-03 Common Stock 18810 0 D Includes 570 shares acquired on April 29, 2016 under the Blackhawk Network Holdings, Inc. 2013 Employee Stock Purchase Plan. Shares tendered in payment of the tax withholding obligation for the performance shares issued on January 3, 2017 under the 2014 Performance Share Award Agreement. The shares are held by The Ulrich Family Trust Dated November 1, 1996 as Amended and Restated in 2011. Represents the performance shares earned under the 2014 performance share award as of February 23, 2015, at which date the Compensation Committee certified the extent to which the 2014 performance criteria were met. Each earned performance share represents the contingent right to receive one share of Common Stock. Each performance share converts into one share of Common Stock upon vesting and settlement on January 3, 2017. /s/ Sheldon Quan, Attorney-In-Fact 2017-01-05