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Segment Information
12 Months Ended
Dec. 31, 2013
Segment Reporting [Abstract]  
Segment Information
Segment Information
 
The Company’s operations are organized into two reportable segments: homebuilding and land development. The Company’s homebuilding operations construct and sell single-family homes, primarily in California. The homebuilding segment includes real estate of similar economic characteristics, including similar historical and expected future long-term gross margin percentages, similar product types, production processes and methods of distribution. The land development operations develop and sell lots, primarily in California, and include real estate of similar economic characteristics, including similar historical and expected future long-term gross margin percentages, similar product types, production processes and methods of distribution. The reportable segments follow the same accounting policies as the consolidated financial statements described in Note 2. Operating results of each reportable segment are not necessarily indicative of the results that would have been achieved had the reportable segment been an independent, stand-alone entity during the periods presented.

Financial information relating to reportable segments is as follows (in thousands): 
 
December 31, 2013
 
December 31, 2012
Assets
 
 
 
Homebuilding
$
108,594

 
$
31,427

Land development
68,254

 
93,940

Corporate and other assets
90,472

 
12,167

Total
$
267,320

 
$
137,534


Corporate and Other Assets primarily include cash and cash equivalents which are maintained centrally and used according to the cash flow requirements of each of the two segments. The increase in cash and cash equivalents was a result of proceeds from the completion of the IPO.

 
Year Ended December 31,
 
2013
 
2012
 
2011
Revenue
 
 
 
 
 
Homebuilding
$
72,511

 
$
14,060

 
$
8,285

Land development
20,215

 
44,066

 
15,893

Total
92,726

 
58,126

 
24,178

Gross margin
 
 
 
 
 
Homebuilding
15,011

 
4,228

 
2,664

Land development
6,395

 
11,190

 
(1,387
)
Total
21,406

 
15,418

 
1,277

Sales and marketing
6,647

 
2,875

 
1,414

General and administrative
19,368

 
10,103

 
6,464

Other income
322

 
578

 
34

Net (loss) income
$
(4,287
)
 
$
3,018

 
$
(6,567
)



The Company evaluates the performance of the operating segments based upon gross margin. “Gross Margin” is defined as operating revenues (homebuilding and land development) less cost of sales (cost of construction and acquisition, interest, abandonment, impairment and other cost of sales related expenses). Corporate sales, general and administrative expense and other non-recurring gains or losses are reflected within overall corporate expenses as this constitutes the Company’s primary business objective supporting both segments; corporate expenses are not particularly identifiable to any one segment.. There is no intersegment activity.