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Segment and Geographical Information (Tables)
12 Months Ended
Dec. 31, 2015
Segment And Geographical Information Tables  
Segment information revenue

 

The accounting policies of the segments are consistent with those described in the summary of significant accounting policies. Segment revenue excludes intercompany revenue eliminated in the consolidation. The following tables present certain financial information for each segment (in thousands):

 

    Years ended  
    December 31,  
    2015     2014  
Revenues            
Direct selling   $ 138,927     $ 116,365  
Commercial coffee     17,670       17,678  
Total revenues   $ 156,597     $ 134,043  
Gross profit                
Direct selling   $ 93,613     $ 76,530  
Commercial coffee     (644 )     (205 )
Total gross margin   $ 92,969     $ 76,325  
Net (loss) income                
Direct selling   $ 3,144     $ 5,274  
Commercial coffee     (4,850 )     95  
Total net (loss) income   $ (1,706 )   $ 5,369  
Capital expenditures                
Direct selling   $ 1,396     $ 1,140  
Commercial coffee     2,223       5,263  
Total capital expenditures   $ 3,619     $ 6,403  

 

    December 31,  
    2015     2014  
Total assets            
Direct selling   $ 38,363     $ 36,149  
Commercial coffee     24,422       19,583  
Total assets   $ 62,785     $ 55,732  

 

Segment information geographical

The Company conducts its operations primarily in the United States. The Company also sells its products in 70 different countries. The following table displays revenues attributable to the geographic location of the customer (in thousands):

 

    Years ended  
    December 31,  
    2015   2014  
Revenues        
United States   $ 145,259     $ 125,638  
International     11,338       8,405  
Total revenues   $ 156,597     $ 134,043