0001569139-19-000005.txt : 20191121 0001569139-19-000005.hdr.sgml : 20191121 20191120200020 ACCESSION NUMBER: 0001569139-19-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190930 FILED AS OF DATE: 20191121 DATE AS OF CHANGE: 20191120 EFFECTIVENESS DATE: 20191121 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 191235447 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 09-30-2019 09-30-2019 High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585 935-5308 Jennifer Vogler Rochester NY 11-20-2019 0 95 322874 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE AMAZON COM INCCOM023135106210121SHSOLE 00121AMGEN INCCOM0311621005682938SHSOLE 002938ANNALY CAP MGMT INCCOM03571040911913527SHSOLE 0013527APPLE INCCOM037833100318814233SHSOLE 0014233AT&T INCCOM00206R10241010822SHSOLE 0010822BERKSHIRE HATHAWAY INC DELCL B NEW0846707027433571SHSOLE 003571BOEING COCOM09702310511723081SHSOLE 003081BOULDER GROWTH & INCOME FD ICOM10150710111810496SHSOLE 0010496CHEVRON CORP NEWCOM1667641003763173SHSOLE 003173COCA COLA COCOM19121610060911188SHSOLE 0011188CSX CORPCOM1264081032083000SHSOLE 003000CVS HEALTH CORPCOM1266501002093320SHSOLE 003320DEERE & COCOM2441991052361400SHSOLE 001400DUKE ENERGY CORP NEWCOM NEW26441C2042222317SHSOLE 002317DUNKIN BRANDS GROUP INCCOM2655041004505667SHSOLE 005667EASTMAN CHEMICAL COCOM2774321002753725SHSOLE 003725EXXON MOBIL CORPCOM30231G102117416622SHSOLE 0016622FIRST TR MORNINGSTAR DIV LEASHS336917109199564258SHSOLE 0064258GENERAL ELECTRIC COCOM3696041039510615SHSOLE 0010615INTEL CORPCOM4581401002965747SHSOLE 005747INTERNATIONAL BUSINESS MACHSCOM4592001016804676SHSOLE 004676INVESCO EXCHANGE TRADED FD TWILDERHIL CLAN46137V13481027765SHSOLE 0027765INVESCO EXCHANGE TRADED FD TWATER RES ETF46137V14282822623SHSOLE 0022623INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35719720182461SHSOLE 00182461INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V5481930120317SHSOLE 00120317INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y500195187576SHSOLE 0087576INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL46138E35492215918SHSOLE 0015918INVESCO QQQ TRUNIT SER 146090E10318689894SHSOLE 009894ISHARES INCMIN VOL GBL ETF46428652513110138366SHSOLE 00138366ISHARES INCCORE MSCI EMKT46434G10361812615SHSOLE 0012615ISHARES TRCORE S&P TTL STK46428715089913398SHSOLE 0013398ISHARES TRSELECT DIVID ETF46428716820717203210SHSOLE 00203210ISHARES 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ETF464288414114610045SHSOLE 0010045ISHARES TRIBOXX HI YD ETF46428851319963229009SHSOLE 00229009ISHARES TRMBS ETF46428858811485106052SHSOLE 00106052ISHARES TRINTRM TR CRP ETF4642886384016924SHSOLE 006924ISHARES TRPFD AND INCM SEC46428868714173377637SHSOLE 00377637ISHARES TRUS TREAS BD ETF46429B26791434728SHSOLE 0034728ISHARES TRFLTG RATE NT ETF46429B65598419313SHSOLE 0019313ISHARES TRMIN VOL EAFE ETF46429B68914618199485SHSOLE 00199485ISHARES TRMSCI MIN VOL ETF46429B69722362348857SHSOLE 00348857ISHARES TRUSA MOMENTUM FCT46432F3963072578SHSOLE 002578ISHARES TRCORE MSCI EAFE46432F84211766192657SHSOLE 00192657ISHARES US ETF TRSHT MAT BD ETF46431W5073476887SHSOLE 006887JOHNSON & JOHNSONCOM4781601047395714SHSOLE 005714JPMORGAN CHASE & COCOM46625H1008717399SHSOLE 007399L3HARRIS TECHNOLOGIES INCCOM5024311094172000SHSOLE 002000MCDONALDS CORPCOM58013510111755474SHSOLE 005474MEDTRONIC PLCSHSG5960L1032071909SHSOLE 001909MERCK & CO INCCOM58933Y1052723235SHSOLE 003235MICROSOFT CORPCOM59491810410067233SHSOLE 007233NUVEEN MUN VALUE FD INCCOM67092810011611000SHSOLE 0011000ORACLE CORPCOM68389X1052624767SHSOLE 004767PAYCHEX INCCOM70432610796711688SHSOLE 0011688PFIZER INCCOM7170811033449566SHSOLE 009566PROCTER & GAMBLE COCOM7427181095854706SHSOLE 004706SELECT SECTOR SPDR TRSBI CONS STPLS81369Y30883113533SHSOLE 0013533SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4078256838SHSOLE 006838SELECT SECTOR SPDR TRSBI INT-FINL81369Y60528010015SHSOLE 0010015SELECT SECTOR SPDR TRSBI INT-UTILS81369Y886146622641SHSOLE 0022641SHOPIFY INCCL A82509L10710603400SHSOLE 003400SOUTHERN COCOM8425871072594187SHSOLE 004187SPDR DOW JONES INDL AVRG ETFUT SER 178467X109243904SHSOLE 00904SPDR INDEX SHS FDSDJ INTL RL ETF78463X8634246107431SHSOLE 00107431SPDR S&P 500 ETF TRTR UNIT78462F1032339378826SHSOLE 0078826SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y10716414657SHSOLE 004657SPDR SERIES TRUSTS&P DIVID ETF78464A763207720241SHSOLE 0020241SPDR SERIES TRUSTS&P 600 SML CAP78464A8133765600SHSOLE 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