0001569139-19-000004.txt : 20190815 0001569139-19-000004.hdr.sgml : 20190815 20190815161231 ACCESSION NUMBER: 0001569139-19-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190630 FILED AS OF DATE: 20190815 DATE AS OF CHANGE: 20190815 EFFECTIVENESS DATE: 20190815 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 191030390 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 06-30-2019 06-30-2019 High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585 935-5308 Jennifer Vogler Rochester NY 08-15-2019 0 97 308439 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE AMAZON COM INCCOM023135106269142SHSOLE 00142AMGEN INCCOM0311621005412937SHSOLE 002937ANNALY CAP MGMT INCCOM03571040912213382PRNSOLE 0013382APPLE INCCOM037833100287814541SHSOLE 0014541AT&T INCCOM00206R10234810380SHSOLE 0010380BERKSHIRE HATHAWAY INC DELCL B NEW0846707027743631SHSOLE 003631BOEING COCOM09702310511213081SHSOLE 003081BOULDER GROWTH & INCOME FD ICOM10150710111710401SHSOLE 0010401CATERPILLAR INC DELCOM1491231012121552SHSOLE 001552CHEVRON CORP NEWCOM1667641003943168SHSOLE 003168COCA COLA COCOM19121610067513259SHSOLE 0013259CSX CORPCOM1264081032323000SHSOLE 003000DEERE & COCOM2441991052321400SHSOLE 001400DISNEY WALT COCOM DISNEY2546871062071484SHSOLE 001484DUKE ENERGY CORP NEWCOM NEW26441C2042042317SHSOLE 002317DUNKIN BRANDS GROUP INCCOM2655041003724665SHSOLE 004665EASTMAN CHEMICAL COCOM2774321002903724SHSOLE 003724EXXON MOBIL CORPCOM30231G102162721233SHSOLE 0021233FIRST TR MORNINGSTAR DIV LEASHS336917109171355911SHSOLE 0055911GENERAL ELECTRIC COCOM36960410311811252SHSOLE 0011252HARRIS CORP DELCOM4138751053782000SHSOLE 002000INTEL CORPCOM4581401002765763SHSOLE 005763INTERNATIONAL BUSINESS MACHSCOM459200101143610416SHSOLE 0010416INVESCO EXCHANGE TRADED FD TWILDERHIL CLAN46137V13486329060SHSOLE 0029060INVESCO EXCHANGE TRADED FD TWATER RES ETF46137V14284623763SHSOLE 0023763INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35719079176983SHSOLE 00176983INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V5481700104047SHSOLE 00104047INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y500167675727SHSOLE 0075727INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL46138E35491016546SHSOLE 0016546INVESCO QQQ TRUNIT SER 146090E103187810057SHSOLE 0010057ISHARES INCMIN VOL GBL ETF46428652512459135243SHSOLE 00135243ISHARES INCCORE MSCI EMKT46434G10354910663SHSOLE 0010663ISHARES TRCORE S&P TTL 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TRCORE S&P SCP ETF46428780410293131494SHSOLE 00131494ISHARES TRMRGSTR MD CP GRW464288307201800SHSOLE 00800ISHARES TRNATIONAL MUN ETF46428841410239045SHSOLE 009045ISHARES TRIBOXX HI YD ETF46428851319091218978SHSOLE 00218978ISHARES TRMBS ETF46428858810840100745SHSOLE 00100745ISHARES TRINTRM TR CRP ETF4642886382824955SHSOLE 004955ISHARES TRPFD AND INCM SEC46428868713268360057SHSOLE 00360057ISHARES TRUS TREAS BD ETF46429B26766925920SHSOLE 0025920ISHARES TRFLTG RATE NT ETF46429B65585416774SHSOLE 0016774ISHARES TRMIN VOL EAFE ETF46429B68910014137862SHSOLE 00137862ISHARES TRMIN VOL USA ETF46429B69720847337709SHSOLE 00337709ISHARES TRUSA MOMENTUM FCT46432F3962732305SHSOLE 002305ISHARES TRCORE MSCI EAFE46432F84215469251931SHSOLE 00251931ISHARES US ETF TRSHT MAT BD ETF46431W5073146244SHSOLE 006244JOHNSON & JOHNSONCOM4781601049086516SHSOLE 006516JPMORGAN CHASE & COCOM46625H10010779634SHSOLE 009634MCDONALDS CORPCOM58013510111365473SHSOLE 005473MERCK & CO INCCOM58933Y1053554234SHSOLE 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