0001569139-19-000001.txt : 20190215 0001569139-19-000001.hdr.sgml : 20190215 20190215114430 ACCESSION NUMBER: 0001569139-19-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20181231 FILED AS OF DATE: 20190215 DATE AS OF CHANGE: 20190215 EFFECTIVENESS DATE: 20190215 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 19610410 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 12-31-2018 12-31-2018 High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585 935-5308 Jennifer Vogler Rochester NY 02-15-2019 0 77 258903 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABBVIE INCCOM00287Y1092562777SHSOLE 002777AMAZON COM INCCOM023135106209139SHSOLE 00139AMGEN INCCOM0311621005712934SHSOLE 002934ANNALY CAP MGMT INCCOM03571040912813068PRNSOLE 0013068APPLE INCCOM037833100187911915SHSOLE 0011915AT&T INCCOM00206R1022669304SHSOLE 009304BERKSHIRE HATHAWAY INC DELCL B NEW0846707027783808SHSOLE 003808BLACKSTONE GROUP L PCOM UNIT LTD09253U1082297695PRNSOLE 007695BOEING COCOM0970231056872131SHSOLE 002131CATERPILLAR INC DELCOM1491231012161703SHSOLE 001703CHEVRON CORP NEWCOM1667641003443157SHSOLE 003157COCA COLA COCOM19121610053011188SHSOLE 0011188DEERE & COCOM2441991052091400SHSOLE 001400DUKE ENERGY CORP NEWCOM NEW26441C2042002317SHSOLE 002317DUNKIN BRANDS GROUP INCCOM2655041002063213SHSOLE 003213EASTMAN CHEM COCOM2774321002723722SHSOLE 003722EXXON MOBIL CORPCOM30231G102124218213SHSOLE 0018213FIRST TR MORNINGSTAR DIV LEASHS33691710968825268SHSOLE 0025268GENERAL ELECTRIC COCOM36960410312416421SHSOLE 0016421INTEL CORPCOM4581401003216836SHSOLE 006836INTERNATIONAL BUSINESS MACHSCOM459200101116910284SHSOLE 0010284INVESCO DB US DLR INDEX TRBULLISH FD46141D20372728583SHSOLE 0028583INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35715984174876SHSOLE 00174876INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V54866046708SHSOLE 0046708INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y50064333432SHSOLE 0033432INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL46138E35466814318SHSOLE 0014318INVESCO QQQ TRUNIT SER 146090E10315209852SHSOLE 009852ISHARES INCMIN VOL GBL ETF46428652511485141340SHSOLE 00141340ISHARES TRSELECT DIVID ETF46428716817030190679SHSOLE 00190679ISHARES TRTIPS BD ETF4642871764824400SHSOLE 004400ISHARES TRCORE S&P500 ETF4642872002821121SHSOLE 001121ISHARES TRCORE US AGGBD ET46428722612609118408SHSOLE 00118408ISHARES TRIBOXX INV CP ETF464287242402535675SHSOLE 0035675ISHARES TRBARCLAYS 7 10 YR4642874407547237SHSOLE 007237ISHARES TR1 3 YR TREAS BD46428745731836380722SHSOLE 00380722ISHARES TRRUS MD CP GR ETF4642874812171910SHSOLE 001910ISHARES TRCORE S&P MCP ETF464287507298917998SHSOLE 0017998ISHARES TREXPND TEC SC ETF4642875494552650SHSOLE 002650ISHARES TRS&P MC 400GR ETF4642876062491300SHSOLE 001300ISHARES TRRUS 1000 GRW ETF4642876142622001SHSOLE 002001ISHARES TRRUS 2000 GRW ETF4642876483472068SHSOLE 002068ISHARES TRCORE S&P US GWT4642876713286220SHSOLE 006220ISHARES TRU.S. REAL ES ETF4642877398668115672SHSOLE 00115672ISHARES TRCORE S&P SCP ETF4642878048608124174SHSOLE 00124174ISHARES TRIBOXX HI YD ETF46428851317750218861SHSOLE 00218861ISHARES TRMBS ETF46428858811685111655SHSOLE 00111655ISHARES TRS&P US PFD STK464288687276480760SHSOLE 0080760ISHARES TRFLTG RATE NT ETF46429B65537613746873SHSOLE 00746873ISHARES TRMIN VOL USA ETF46429B69717973342995SHSOLE 00342995ISHARES TRCORE MSCI EAFE46432F842455682838SHSOLE 0082838JOHNSON & JOHNSONCOM4781601048466556SHSOLE 006556JPMORGAN CHASE & COCOM46625H1009159368SHSOLE 009368MCDONALDS CORPCOM5801351018584829SHSOLE 004829MERCK & CO INCCOM58933Y1052833703SHSOLE 003703MICROSOFT CORPCOM5949181047957828SHSOLE 007828NUVEEN MUN VALUE FD INCCOM67092810010211000SHSOLE 0011000ORACLE CORPCOM68389X1052154763SHSOLE 004763PAYCHEX INCCOM70432610776011663SHSOLE 0011663PFIZER INCCOM7170811034159513SHSOLE 009513PROCTER AND GAMBLE COCOM7427181094324700SHSOLE 004700PUBLIC SVC ENTERPRISE GROUPCOM7445731062504799SHSOLE 004799SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y20991210537SHSOLE 0010537SELECT SECTOR SPDR TRSBI CONS STPLS81369Y30866613116SHSOLE 0013116SELECT SECTOR SPDR TRSBI INT-FINL81369Y6052229324SHSOLE 009324SELECT SECTOR SPDR TRSBI INT-UTILS81369Y886122723183SHSOLE 0023183SPDR DOW JONES INDL AVRG ETFUT SER 178467X1099644134SHSOLE 004134SPDR S&P 500 ETF TRTR UNIT78462F1031898575966SHSOLE 0075966SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y10714094656SHSOLE 004656SPDR SERIES TRUSTS&P DIVID ETF78464A763182620402SHSOLE 0020402SPDR SERIES TRUSTS&P 600 SML CAP78464A8133365600SHSOLE 005600STARBUCKS CORPCOM8552441093225006SHSOLE 005006TARGET CORPCOM87612E1062043090SHSOLE 003090VANGUARD INDEX FDSGROWTH ETF9229087363012238SHSOLE 002238VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C4096788701SHSOLE 008701VERIZON COMMUNICATIONS INCCOM92343V1043596392SHSOLE 006392VISA INCCOM CL A92826C8396605000SHSOLE 005000W P CAREY INCCOM92936U1092684097PRNSOLE 004097