0001569139-18-000008.txt : 20181116 0001569139-18-000008.hdr.sgml : 20181116 20181115191248 ACCESSION NUMBER: 0001569139-18-000008 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20180930 FILED AS OF DATE: 20181116 DATE AS OF CHANGE: 20181115 EFFECTIVENESS DATE: 20181116 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 181188385 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 09-30-2018 09-30-2018 High Falls Advisors, Inc
180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604
13F HOLDINGS REPORT 028-17373 N
Jennifer Vogler Chief Compliance Officer 585 935-5308 Jennifer Vogler Rochester NY 11-15-2018 0 88 296210 false
INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABBVIE INCCOM00287Y1092863027SHSOLE 003027AMAZON COM INCCOM023135106280140SHSOLE 00140AMGEN INCCOM0311621006263020SHSOLE 003020ANNALY CAP MGMT INCCOM03571040914013714PRNSOLE 0013714APPLE INCCOM037833100313713895SHSOLE 0013895AT&T INCCOM00206R1023249650SHSOLE 009650BERKSHIRE HATHAWAY INC DELCL B NEW0846707028233843SHSOLE 003843BLACKSTONE GROUP L PCOM UNIT LTD09253U1083188350PRNSOLE 008350BOEING COCOM0970231058452272SHSOLE 002272BRISTOL MYERS SQUIBB COCOM1101221082223570SHSOLE 003570CATERPILLAR INC DELCOM1491231012591702SHSOLE 001702CHEVRON CORP NEWCOM1667641004173408SHSOLE 003408COCA COLA COCOM19121610051711188SHSOLE 0011188CONSTELLATION BRANDS INCCL A21036P1082451137SHSOLE 001137CSX CORPCOM1264081032223000SHSOLE 003000DEERE & COCOM2441991052101400SHSOLE 001400DUNKIN BRANDS GROUP INCCOM2655041002373212SHSOLE 003212EASTMAN CHEM COCOM2774321003563721SHSOLE 003721EXXON MOBIL CORPCOM30231G102146017176SHSOLE 0017176FACEBOOK INCCL A30303M1026584000SHSOLE 004000FIRST TR MORNINGSTAR DIV LEASHS33691710980627021SHSOLE 0027021GENERAL ELECTRIC COCOM36960410318216093SHSOLE 0016093INTEL CORPCOM4581401002866046SHSOLE 006046INTERNATIONAL BUSINESS MACHSCOM459200101165610950SHSOLE 0010950INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35719242180148SHSOLE 00180148INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V54877949462SHSOLE 0049462INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y50078935556SHSOLE 0035556INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL46138E35478315818SHSOLE 0015818INVESCO QQQ TRUNIT SER 146090E103269014480SHSOLE 0014480ISHARES INCMIN VOL GBL ETF46428652512565142990SHSOLE 00142990ISHARES TRSELECT DIVID ETF46428716819552195992SHSOLE 00195992ISHARES TRTIPS BD ETF464287176779870490SHSOLE 0070490ISHARES TRTRANS AVG ETF4642871927553689SHSOLE 003689ISHARES TRCORE S&P500 ETF4642872007452544SHSOLE 002544ISHARES TRCORE US AGGBD ET46428722612942122650SHSOLE 00122650ISHARES TRIBOXX INV CP ETF46428724213539117802SHSOLE 00117802ISHARES TR1 3 YR TREAS BD46428745714555175171SHSOLE 00175171ISHARES TRRUS MD CP GR ETF4642874812411780SHSOLE 001780ISHARES TRCORE S&P MCP ETF4642875071551577080SHSOLE 0077080ISHARES TRN AMER TECH ETF4642875495552650SHSOLE 002650ISHARES TRS&P MC 400GR ETF4642876063031300SHSOLE 001300ISHARES TRRUS 1000 GRW ETF4642876143282101SHSOLE 002101ISHARES TRRUS 1000 ETF4642876227784808SHSOLE 004808ISHARES TRRUS 2000 GRW ETF4642876484442064SHSOLE 002064ISHARES TRRUSSELL 2000 ETF4642876559115407SHSOLE 005407ISHARES TRCORE S&P US GWT4642876713866220SHSOLE 006220ISHARES TRU.S. TECH ETF4642877212411245SHSOLE 001245ISHARES TRU.S. REAL ES ETF4642877399585119782SHSOLE 00119782ISHARES TRCORE S&P SCP ETF46428780411063126811SHSOLE 00126811ISHARES TRIBOXX HI YD ETF46428851319441224905SHSOLE 00224905ISHARES TRMBS ETF46428858811159107997SHSOLE 00107997ISHARES TRS&P US PFD STK46428868713217355972SHSOLE 00355972ISHARES TRFLTG RATE NT ETF46429B65559011560SHSOLE 0011560ISHARES TRMIN VOL USA ETF46429B69719988350421SHSOLE 00350421ISHARES TRCORE MSCI EAFE46432F84223198362018SHSOLE 00362018JOHNSON & JOHNSONCOM4781601049526891SHSOLE 006891JPMORGAN CHASE & COCOM46625H10011019753SHSOLE 009753MCDONALDS CORPCOM5801351016403826SHSOLE 003826MERCK & CO INCCOM58933Y1052633702SHSOLE 003702MICRON TECHNOLOGY INCCOM5951121032635825SHSOLE 005825MICROSOFT CORPCOM5949181048947820SHSOLE 007820NETAPP INCCOM64110D1042843303SHSOLE 003303NUVEEN MUN VALUE FD INCCOM67092810012813662SHSOLE 0013662ORACLE CORPCOM68389X1052454759SHSOLE 004759PAYCHEX INCCOM70432610787611901SHSOLE 0011901PFIZER INCCOM7170811034299727SHSOLE 009727PROCTER AND GAMBLE COCOM7427181093914698SHSOLE 004698PUBLIC SVC ENTERPRISE GROUPCOM7445731062524769SHSOLE 004769SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y20997610259SHSOLE 0010259SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4078527269SHSOLE 007269SELECT SECTOR SPDR TRSBI INT-FINL81369Y6052579318SHSOLE 009318SELECT SECTOR SPDR TRSBI INT-UTILS81369Y8864809109SHSOLE 009109SPDR DOW JONES INDL AVRG ETFUT SER 178467X10910664033SHSOLE 004033SPDR INDEX SHS FDSDJ INTL RL ETF78463X8635059132262SHSOLE 00132262SPDR S&P 500 ETF TRTR UNIT78462F1032250377403SHSOLE 0077403SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y10717114655SHSOLE 004655SPDR SERIES TRUSTS&P REGL BKG78464A6982143607SHSOLE 003607SPDR SERIES TRUSTS&P RETAIL ETF78464A71480615803SHSOLE 0015803SPDR SERIES TRUSTS&P DIVID ETF78464A763199720394SHSOLE 0020394SPDR SERIES TRUSTS&P 600 SML CAP78464A8134235600SHSOLE 005600STARBUCKS CORPCOM8552441092845005SHSOLE 005005UNITED PARCEL SERVICE INCCL B9113121063302825SHSOLE 002825VANGUARD INDEX FDSGROWTH ETF9229087363762337SHSOLE 002337VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C4096658507SHSOLE 008507VANGUARD WORLD FDSINF TECH ETF92204A7029114499SHSOLE 004499VERIZON COMMUNICATIONS INCCOM92343V1043406370SHSOLE 006370VISA INCCOM CL A92826C8397505000SHSOLE 005000W P CAREY INCCOM92936U1093034709PRNSOLE 004709