0001569139-18-000006.txt : 20180815 0001569139-18-000006.hdr.sgml : 20180815 20180815132944 ACCESSION NUMBER: 0001569139-18-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20180630 FILED AS OF DATE: 20180815 DATE AS OF CHANGE: 20180815 EFFECTIVENESS DATE: 20180815 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 181020475 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 06-30-2018 06-30-2018 High Falls Advisors, Inc
180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604
13F HOLDINGS REPORT 028-17373 N
Jennifer Vogler Chief Compliance Officer 585 935-5308 Jennifer Vogler Rochester NY 08-15-2018 0 90 291141 false
INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABBVIE INCCOM00287Y1094104428SHSOLE 004428AMAZON COM INCCOM023135106207122SHSOLE 00122AMGEN INCCOM0311621007173882SHSOLE 003882ANNALY CAP MGMT INCCOM03571040931530644PRNSOLE 0030644APPLE INCCOM037833100272014694SHSOLE 0014694APPLIED MATLS INCCOM0382221052786015SHSOLE 006015AT&T INCCOM00206R10246214393SHSOLE 0014393BERKSHIRE HATHAWAY INC DELCL B NEW0846707028944789SHSOLE 004789BLACKSTONE GROUP L PCOM UNIT LTD09253U10849815485PRNSOLE 0015485BOEING COCOM0970231058932663SHSOLE 002663CATERPILLAR INC DELCOM1491231012051510SHSOLE 001510CHEVRON CORP NEWCOM1667641004933900SHSOLE 003900COCA COLA COCOM19121610049111188SHSOLE 0011188CONSTELLATION BRANDS INCCL A21036P1083611650SHSOLE 001650CUMMINS INCCOM2310211065273964SHSOLE 003964DUKE ENERGY CORP NEWCOM NEW26441C2042232817SHSOLE 002817DUNKIN BRANDS GROUP INCCOM2655041002223211SHSOLE 003211EASTMAN CHEM COCOM2774321003723721SHSOLE 003721EXXON MOBIL CORPCOM30231G102142617241SHSOLE 0017241FACEBOOK INCCL A30303M1028854554SHSOLE 004554FEDEX CORPCOM31428X106221971SHSOLE 00971FIRST TR MORNINGSTAR DIV LEASHS33691710965222804SHSOLE 0022804GENERAL ELECTRIC COCOM36960410321816033SHSOLE 0016033INFOSYS LTDSPONSORED ADR45678810820610615SHSOLE 0010615INTEL CORPCOM4581401004489011SHSOLE 009011INTERNATIONAL BUSINESS MACHSCOM459200101176912660SHSOLE 0012660INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35718118177822SHSOLE 00177822INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V54864841484SHSOLE 0041484INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y50065729935SHSOLE 0029935INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL46138E35474815780SHSOLE 0015780INVESCO QQQ TRUNIT SER 146090E103260415169SHSOLE 0015169ISHARES INCMIN VOL GBL ETF46428652511759141591SHSOLE 00141591ISHARES TRSELECT DIVID ETF46428716819206196497SHSOLE 00196497ISHARES TRTIPS BD ETF464287176795470474SHSOLE 0070474ISHARES TRTRANS AVG ETF4642871926553516SHSOLE 003516ISHARES TRCORE S&P500 ETF4642872006082226SHSOLE 002226ISHARES TRCORE US AGGBD ET464287226381935923SHSOLE 0035923ISHARES TRIBOXX INV CP ETF464287242441438526SHSOLE 0038526ISHARES TR1 3 YR TREAS BD46428745714275171225SHSOLE 00171225ISHARES TRMSCI EAFE ETF4642874652253358SHSOLE 003358ISHARES TRRUS MD CP GR ETF4642874812261781SHSOLE 001781ISHARES TRCORE S&P MCP ETF4642875071491476567SHSOLE 0076567ISHARES TRN AMER TECH ETF4642875495112650SHSOLE 002650ISHARES TRS&P MC 400GR ETF4642876062921300SHSOLE 001300ISHARES TRRUS 1000 GRW ETF4642876143022101SHSOLE 002101ISHARES TRRUS 2000 GRW ETF4642876486163013SHSOLE 003013ISHARES TRRUSSELL 2000 ETF4642876557964860SHSOLE 004860ISHARES TRCORE S&P US GWT4642876713566220SHSOLE 006220ISHARES TRU.S. TECH ETF4642877212221245SHSOLE 001245ISHARES TRU.S. REAL ES ETF4642877399462117424SHSOLE 00117424ISHARES TRCORE S&P SCP ETF46428780410668127822SHSOLE 00127822ISHARES TRIBOXX HI YD ETF46428851319198225644SHSOLE 00225644ISHARES TRMBS ETF464288588294228244SHSOLE 0028244ISHARES TRS&P US PFD STK46428868713503358075SHSOLE 00358075ISHARES TRFLTG RATE NT ETF46429B65527509539400SHSOLE 00539400ISHARES TRMIN VOL USA ETF46429B69718455347158SHSOLE 00347158ISHARES TRCORE MSCI EAFE46432F84222284351642SHSOLE 00351642JOHNSON & JOHNSONCOM4781601049627931SHSOLE 007931JPMORGAN CHASE & COCOM46625H100112210770SHSOLE 0010770MCDONALDS CORPCOM5801351016304024SHSOLE 004024MERCK & CO INCCOM58933Y1053465700SHSOLE 005700MICRON TECHNOLOGY INCCOM5951121033055825SHSOLE 005825MICROSOFT CORPCOM594918104116111771SHSOLE 0011771NUVEEN MUN VALUE FD INCCOM67092810013013636SHSOLE 0013636ORACLE CORPCOM68389X1052495662SHSOLE 005662PAYCHEX INCCOM70432610797514266SHSOLE 0014266PFIZER INCCOM7170811033529710SHSOLE 009710PROCTER AND GAMBLE COCOM7427181093824895SHSOLE 004895SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4077096484SHSOLE 006484SELECT SECTOR SPDR TRENERGY81369Y5067499862SHSOLE 009862SELECT SECTOR SPDR TRSBI INT-FINL81369Y60540715313SHSOLE 0015313SELECT SECTOR SPDR TRSBI INT-UTILS81369Y8864729087SHSOLE 009087SPDR DOW JONES INDL AVRG ETFUT SER 178467X1098933680SHSOLE 003680SPDR INDEX SHS FDSDJ INTL RL ETF78463X8635166131998SHSOLE 00131998SPDR S&P 500 ETF TRTR UNIT78462F1032112277860SHSOLE 0077860SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y10719785570SHSOLE 005570SPDR SERIES TRUSTS&P REGL BKG78464A6982934804SHSOLE 004804SPDR SERIES TRUSTS&P RETAIL ETF78464A71468014002SHSOLE 0014002SPDR SERIES TRUSTS&P DIVID ETF78464A763224524213SHSOLE 0024213SPDR SERIES TRUSTS&P 600 SML CAP78464A8134055600SHSOLE 005600STARBUCKS CORPCOM8552441093697549SHSOLE 007549VANECK VECTORS ETF TRSEMICONDUCTOR ET92189F6766886705SHSOLE 006705VANGUARD INDEX FDSMID CAP ETF9229086293932491SHSOLE 002491VANGUARD INDEX FDSGROWTH ETF9229087364252837SHSOLE 002837VANGUARD INDEX FDSSMALL CP ETF9229087514833101SHSOLE 003101VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C4096818715SHSOLE 008715VANGUARD WORLD FDSINF TECH ETF92204A7029285117SHSOLE 005117VERIZON COMMUNICATIONS INCCOM92343V1043196346SHSOLE 006346VISA INCCOM CL A92826C8397525681SHSOLE 005681W P CAREY INCCOM92936U1093114695PRNSOLE 004695