0001569139-16-000010.txt : 20161116 0001569139-16-000010.hdr.sgml : 20161116 20161116154117 ACCESSION NUMBER: 0001569139-16-000010 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160930 FILED AS OF DATE: 20161116 DATE AS OF CHANGE: 20161116 EFFECTIVENESS DATE: 20161116 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 162002373 BUSINESS ADDRESS: STREET 1: 36 WEST MAIN STREET STREET 2: SUITE 322 CITY: ROCHESTER STATE: NY ZIP: 14614 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 36 WEST MAIN STREET STREET 2: SUITE 322 CITY: ROCHESTER STATE: NY ZIP: 14614 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001569139 XXXXXXXX 09-30-2016 09-30-2016 High Falls Advisors, Inc

36 WEST MAIN STREET SUITE 322 ROCHESTER NY 14614

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585 935-5308 Jennifer Vogler Rochester NY 11-15-2016 0 81 268935 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE AMERICAN TOWER CORP NEWCOM03027X1002412129PRNSOLE 002129AMGEN INCCOM0311621005043024SHSOLE 003024ANNALY CAP MGMT INCCOM03571040943241130PRNSOLE 0041130APPLE INCCOM037833100159814135SHSOLE 0014135AT&T INCCOM00206R10296323707SHSOLE 0023707BCE INCCOM NEW05534B7602234840SHSOLE 004840BERKSHIRE HATHAWAY INC DELCL B NEW0846707025533826SHSOLE 003826BLACKSTONE GROUP L PCOM UNIT LTD09253U10854021138PRNSOLE 0021138BOEING COCOM0970231052992270SHSOLE 002270CHEVRON CORP NEWCOM1667641003243145SHSOLE 003145COCA COLA COCOM19121610042710088SHSOLE 0010088DIGITAL RLTY TR INCCOM2538681033773877PRNSOLE 003877DOMINION RES INC VA NEWCOM25746U1096598874SHSOLE 008874DUKE ENERGY CORP NEWCOM NEW26441C2042372957SHSOLE 002957EASTMAN CHEM COCOM2774321002623878SHSOLE 003878EXXON MOBIL CORPCOM30231G102156617939SHSOLE 0017939GENERAL ELECTRIC COCOM369604103112938122SHSOLE 0038122GLOBAL X FDSGLOBAL X GOLD EX37954Y86338510055SHSOLE 0010055INTERNATIONAL BUSINESS MACHSCOM459200101218913777SHSOLE 0013777ISHARESMIN VOL GBL ETF46428652521241278791SHSOLE 00278791ISHARES TRSELECT DIVID ETF46428716817212200862SHSOLE 00200862ISHARES TRTIPS BD ETF4642871764664000SHSOLE 004000ISHARES TRCORE US AGGBD ET46428722614113125534SHSOLE 00125534ISHARES TRMSCI EMG MKT ETF46428723459515879SHSOLE 0015879ISHARES TRIBOXX INV CP ETF46428724216219131667SHSOLE 00131667ISHARES TR7-10 Y TR BD ETF4642874402842539SHSOLE 002539ISHARES TR1-3 YR TR BD ETF46428745715437181524SHSOLE 00181524ISHARES TRRUS MD CP GR ETF4642874812562627SHSOLE 002627ISHARES TRCORE S&P MCP ETF4642875071359787888SHSOLE 0087888ISHARES TRN AMER TECH ETF4642875493282650SHSOLE 002650ISHARES TRS&P MC 400GR ETF4642876062271300SHSOLE 001300ISHARES TRRUS 1000 GRW ETF4642876142402301SHSOLE 002301ISHARES TRRUS 2000 GRW ETF4642876485093420SHSOLE 003420ISHARES TRCORE RUSSELL GRW4642876713828974SHSOLE 008974ISHARES TRU.S. REAL ES ETF46428773912998161191SHSOLE 00161191ISHARES TRCORE S&P SCP ETF464287804943876022SHSOLE 0076022ISHARES TRIBOXX HI YD ETF46428851317821204225SHSOLE 00204225ISHARES TRMBS ETF46428858813338121157SHSOLE 00121157ISHARES TR1-3 YR CR BD ETF4642886462672526SHSOLE 002526ISHARES TRU.S. PFD STK ETF46428868711392288404SHSOLE 00288404ISHARES TRMIN VOL USA ETF46429B69726974593738SHSOLE 00593738JOHNSON & JOHNSONCOM4781601048987600SHSOLE 007600JPMORGAN CHASE & COCOM46625H10095114276SHSOLE 0014276KINDER MORGAN INC DELCOM49456B1012058881SHSOLE 008881KRAFT HEINZ COCOM5007541062502792SHSOLE 002792MCDONALDS CORPCOM5801351012912522SHSOLE 002522MICROSOFT CORPCOM5949181045359285SHSOLE 009285NUVEEN MUN VALUE FD INCCOM67092810027726138SHSOLE 0026138ORACLE CORPCOM68389X1053288350SHSOLE 008350PAYCHEX INCCOM70432610792315949SHSOLE 0015949PFIZER INCCOM71708110353915911SHSOLE 0015911POWERSHARES ETF TR IIS&P500 LOW VOL73937B779339881893SHSOLE 0081893POWERSHARES ETF TRUSTWATER RESOURCE73935X57561524988SHSOLE 0024988POWERSHARES QQQ TRUSTUNIT SER 173935A104226619084SHSOLE 0019084PROCTER AND GAMBLE COCOM7427181093914351SHSOLE 004351RYDEX ETF TRUSTGUG S&P500 EQ WT78355W10616730200149SHSOLE 00200149SELECT SECTOR SPDR TRSBI MATERIALS81369Y10059712498SHSOLE 0012498SELECT SECTOR SPDR TRSBI INT-FINL81369Y60523812311SHSOLE 0012311SELECT SECTOR SPDR TRTECHNOLOGY81369Y80318565388561SHSOLE 00388561SELECT SECTOR SPDR TRSBI INT-UTILS81369Y88661812619SHSOLE 0012619SOUTHERN COCOM8425871072053987SHSOLE 003987SPDR DOW JONES INDL AVRG ETFUT SER 178467X1092571404SHSOLE 001404SPDR GOLD TRUSTGOLD SHS78463V1074523601SHSOLE 003601SPDR S&P 500 ETF TRTR UNIT78462F10313576272SHSOLE 006272SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y10723338266SHSOLE 008266SPDR SERIES TRUSTS&P DIVID ETF78464A763190722611SHSOLE 0022611SPDR SERIES TRUSTS&P 600 SML CAP78464A8133122800SHSOLE 002800SPIRIT AIRLS INCCOM8485771022145027SHSOLE 005027VANECK VECTORS ETF TRGOLD MINERS ETF92189F10659922681SHSOLE 0022681VANECK VECTORS ETF TRSEMICONDUCTOR ET92189F6766949992SHSOLE 009992VANGUARD INDEX FDSREIT ETF9229085536917970SHSOLE 007970VANGUARD INDEX FDSMID CAP ETF9229086293222486SHSOLE 002486VANGUARD INDEX FDSGROWTH ETF9229087363162813SHSOLE 002813VANGUARD INDEX FDSSMALL CP ETF9229087514083338SHSOLE 003338VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409113514085SHSOLE 0014085VANGUARD WORLD FDSINF TECH ETF92204A7027626335SHSOLE 006335VECTOR GROUP LTDCOM92240M10853024617SHSOLE 0024617VERIZON COMMUNICATIONS INCCOM92343V1044839300SHSOLE 009300VISA INCCOM CL A92826C8394825826SHSOLE 005826W P CAREY INCCOM92936U1093305118PRNSOLE 005118WAL-MART STORES INCCOM9311421032894007SHSOLE 004007