0001085146-24-002650.txt : 20240516 0001085146-24-002650.hdr.sgml : 20240516 20240515173320 ACCESSION NUMBER: 0001085146-24-002650 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240516 DATE AS OF CHANGE: 20240515 EFFECTIVENESS DATE: 20240516 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 ORGANIZATION NAME: IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 24952807 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569139 XXXXXXXX 03-31-2024 03-31-2024 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 05-15-2024 0 123 397435338 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 327426 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 BBG001S5PQL7 760763 4218 SH SOLE 0 0 4218 AMGEN INC COM 031162100 BBG001S5NNL6 395313 1390 SH SOLE 0 0 1390 APPLE INC COM 037833100 BBG001S5N8V8 9314252 54317 SH SOLE 0 0 54317 ARM HOLDINGS PLC SPONSORED ADR 042068205 BBG01J1GY084 499960 4000 SH SOLE 0 0 4000 BERKSHIRE HATHAWAY INC DEL CL A 084670108 BBG001S902J2 634440 1 SH SOLE 0 0 1 BLACKROCK ETF TRUST US CARBON TRANS 09290C509 BBG00ZS43SF2 278916 4858 SH SOLE 0 0 4858 BLACKROCK ETF TRUST US EQT FACTOR 09290C103 BBG00NNWBWQ2 16691956 375945 SH SOLE 0 0 375945 BLACKROCK ETF TRUST II FLEXIBLE INCOME 092528603 BBG01GQYLJY8 5217306 99453 SH SOLE 0 0 99453 BOEING CO COM 097023105 BBG001S5P0V3 843945 4373 SH SOLE 0 0 4373 BROADCOM INC COM 11135F101 BBG00KHY5SY8 361199 273 SH SOLE 0 0 273 CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 14020V108 BBG015D25YS8 344281 11049 SH SOLE 0 0 11049 CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI 14020W106 BBG015H8BXT5 228577 7033 SH SOLE 0 0 7033 CATERPILLAR INC COM 149123101 BBG001S5PJ06 1644432 4488 SH SOLE 0 0 4488 COCA COLA CO COM 191216100 BBG001S5SMQ8 324805 5309 SH SOLE 0 0 5309 COMCAST CORP NEW CL A 20030N101 BBG001S5PXL2 290994 6713 SH SOLE 0 0 6713 CORNING INC COM 219350105 BBG001S5RLH1 218109 6617 SH SOLE 0 0 6617 DEERE & CO COM 244199105 BBG001S5QFF7 642671 1565 SH SOLE 0 0 1565 EASTMAN CHEM CO COM 277432100 BBG001S7JNP3 255451 2549 SH SOLE 0 0 2549 ELI LILLY & CO COM 532457108 BBG001S5STL8 381700 491 SH SOLE 0 0 491 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 965650 8307 SH SOLE 0 0 8307 HEXCEL CORP NEW COM 428291108 BBG001S5S2J0 218550 3000 SH SOLE 0 0 3000 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 410500 2000 SH SOLE 0 0 2000 INTEL CORP COM 458140100 BBG001S5SF65 205600 4655 SH SOLE 0 0 4655 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 281872 1476 SH SOLE 0 0 1476 INTUIT COM 461202103 BBG001S6TWR2 373472 575 SH SOLE 0 0 575 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 BBG001V18CG8 392982 5966 SH SOLE 0 0 5966 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 304469 16422 SH SOLE 0 0 16422 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 282508 1668 SH SOLE 0 0 1668 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 BBG00KJR1Q60 285106 11083 SH SOLE 0 0 11083 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 4464786 10056 SH SOLE 0 0 10056 ISHARES INC CORE MSCI EMKT 46434G103 BBG003HC3DG9 4810160 93220 SH SOLE 0 0 93220 ISHARES INC ESG AWR MSCI EM 46434G863 BBG00D7BDH70 215797 6696 SH SOLE 0 0 6696 ISHARES INC MSCI EMRG CHN 46434G764 BBG00H5VLN77 6260974 108754 SH SOLE 0 0 108754 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 247366 2350 SH SOLE 0 0 2350 ISHARES TR 10-20 YR TRS ETF 464288653 BBG001SSD830 1085491 10335 SH SOLE 0 0 10335 ISHARES TR 20 YR TR BD ETF 464287432 BBG001S8MLN3 8146598 86098 SH SOLE 0 0 86098 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 591406 6248 SH SOLE 0 0 6248 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 670177 9123 SH SOLE 0 0 9123 ISHARES TR CORE DIV GRWTH 46434V621 BBG006MJFZK4 563464 9705 SH SOLE 0 0 9705 ISHARES TR CORE HIGH DV ETF 46429B663 BBG001V0XLT8 244256 2216 SH SOLE 0 0 2216 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 481563 6488 SH SOLE 0 0 6488 ISHARES TR CORE MSCI TOTAL 46432F834 BBG003H6TMV7 262856 3874 SH SOLE 0 0 3874 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 597772 9841 SH SOLE 0 0 9841 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 493879 4469 SH SOLE 0 0 4469 ISHARES TR CORE S&P US GWT 464287671 BBG001SFQL99 523048 4462 SH SOLE 0 0 4462 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 96564706 183677 SH SOLE 0 0 183677 ISHARES TR CORE TOTAL USD 46434V613 BBG006MJCSW0 55361796 1214341 SH SOLE 0 0 1214341 ISHARES TR CORE US AGGBD ET 464287226 BBG001SM1QT8 252106 2574 SH SOLE 0 0 2574 ISHARES TR EAFE GRWTH ETF 464288885 BBG001SP62C7 14072535 135587 SH SOLE 0 0 135587 ISHARES TR EAFE VALUE ETF 464288877 BBG001SNYBH6 16332406 300228 SH SOLE 0 0 300228 ISHARES TR ESG AWR MSCI USA 46435G425 BBG00FFPFTS4 5674404 49360 SH SOLE 0 0 49360 ISHARES TR ESG MSCI LEADR 46435U218 BBG00P35VT10 435726 4643 SH SOLE 0 0 4643 ISHARES TR EUROPE ETF 464287861 BBG001SFGXD9 733898 13183 SH SOLE 0 0 13183 ISHARES TR EXPND TEC SC ETF 464287549 BBG001SHHYT5 350580 4068 SH SOLE 0 0 4068 ISHARES TR FALN ANGLS USD 46435G474 BBG00D332C84 447178 16648 SH SOLE 0 0 16648 ISHARES TR GLOBAL ENERG ETF 464287341 BBG001S7RSN5 3294779 76712 SH SOLE 0 0 76712 ISHARES TR GLOBAL TECH ETF 464287291 BBG001S60KQ0 393577 5261 SH SOLE 0 0 5261 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 866995 15574 SH SOLE 0 0 15574 ISHARES TR HDG MSCI EAFE 46434V803 BBG005XKVF72 3837288 110014 SH SOLE 0 0 110014 ISHARES TR IBOXX HI YD ETF 464288513 BBG001ST0ZQ7 300793 3870 SH SOLE 0 0 3870 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 3273670 30056 SH SOLE 0 0 30056 ISHARES TR ISHS 1-5YR INVS 464288646 BBG001SSD858 365849 7134 SH SOLE 0 0 7134 ISHARES TR JPMORGAN USD EMG 464288281 BBG001SQS9Y2 2788488 31097 SH SOLE 0 0 31097 ISHARES TR MBS ETF 464288588 BBG001SSD8B1 15600347 168798 SH SOLE 0 0 168798 ISHARES TR MRGSTR MD CP GRW 464288307 BBG001SBRK44 247568 3503 SH SOLE 0 0 3503 ISHARES TR MSCI INTL VLU FT 46435G409 BBG009DR6401 823342 29166 SH SOLE 0 0 29166 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 1010306 12088 SH SOLE 0 0 12088 ISHARES TR MSCI USA QLT FCT 46432F339 BBG004TRTWW3 19085773 116129 SH SOLE 0 0 116129 ISHARES TR MSCI USA VALUE 46432F388 BBG004FPWGT7 233562 2156 SH SOLE 0 0 2156 ISHARES TR NATIONAL MUN ETF 464288414 BBG001SZV978 4867057 45233 SH SOLE 0 0 45233 ISHARES TR PFD AND INCM SEC 464288687 BBG001SNVWC8 493688 15318 SH SOLE 0 0 15318 ISHARES TR RUS 1000 ETF 464287622 BBG001S562W9 232220 806 SH SOLE 0 0 806 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 682212 2024 SH SOLE 0 0 2024 ISHARES TR RUS 2000 GRW ETF 464287648 BBG001S562F8 433424 1601 SH SOLE 0 0 1601 ISHARES TR RUS MD CP GR ETF 464287481 BBG001S561Z8 222809 1952 SH SOLE 0 0 1952 ISHARES TR S&P 100 ETF 464287101 BBG001SGB026 1460919 5905 SH SOLE 0 0 5905 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 10752017 127333 SH SOLE 0 0 127333 ISHARES TR S&P 500 VAL ETF 464287408 BBG001S561K4 13474539 72130 SH SOLE 0 0 72130 ISHARES TR S&P MC 400GR ETF 464287606 BBG001SFQL08 355875 3900 SH SOLE 0 0 3900 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1484520 12052 SH SOLE 0 0 12052 ISHARES TR SHRT NAT MUN ETF 464288158 BBG001SLS4Q3 521846 4983 SH SOLE 0 0 4983 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 1055751 9829 SH SOLE 0 0 9829 ISHARES TR TRS FLT RT BD 46434V860 BBG005YTNMS3 3296011 65023 SH SOLE 0 0 65023 ISHARES TR U.S. REAL ES ETF 464287739 BBG001SFGXJ3 356081 3961 SH SOLE 0 0 3961 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 10448172 77359 SH SOLE 0 0 77359 ISHARES TR US INFRASTRUC 46435U713 BBG00KHHFPF1 2640796 60904 SH SOLE 0 0 60904 ISHARES TR US TREAS BD ETF 46429B267 BBG002NCKPP8 946864 41584 SH SOLE 0 0 41584 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 BBG00XX898D2 207356 4087 SH SOLE 0 0 4087 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 298978 1890 SH SOLE 0 0 1890 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 1150230 5743 SH SOLE 0 0 5743 KNIGHTSCOPE INC CLASS A COM 49907V102 BBG0062BX8L2 13500 27000 SH SOLE 0 0 27000 LAKELAND INDS INC COM 511795106 BBG001S5SPK7 262325 14335 SH SOLE 0 0 14335 LOCKHEED MARTIN CORP COM 539830109 BBG001S7PS57 400269 880 SH SOLE 0 0 880 M & T BK CORP COM 55261F104 BBG001S7S2B4 287482 1977 SH SOLE 0 0 1977 MCDONALDS CORP COM 580135101 BBG001S5T110 1001326 3551 SH SOLE 0 0 3551 MERCK & CO INC COM 58933Y105 BBG001S5TC52 529326 4012 SH SOLE 0 0 4012 MICROSOFT CORP COM 594918104 BBG001S5TD05 3718737 8839 SH SOLE 0 0 8839 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 1522613 1685 SH SOLE 0 0 1685 ORACLE CORP COM 68389X105 BBG001S5SJG6 497473 3960 SH SOLE 0 0 3960 PAYCHEX INC COM 704326107 BBG001S5V135 724069 5896 SH SOLE 0 0 5896 PEPSICO INC COM 713448108 BBG001S695T1 201653 1152 SH SOLE 0 0 1152 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 241245 1487 SH SOLE 0 0 1487 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 BBG001S5V3C1 230216 3447 SH SOLE 0 0 3447 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 BBG001WBMLH8 219006 4761 SH SOLE 0 0 4761 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 BBG001S7T223 324131 7695 SH SOLE 0 0 7695 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 BBG001S7TD56 266587 4061 SH SOLE 0 0 4061 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 3328136 6363 SH SOLE 0 0 6363 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 1467560 2638 SH SOLE 0 0 2638 SPDR SER TR PORTFOLIO S&P600 78468R853 BBG004T58LZ5 248728 5779 SH SOLE 0 0 5779 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 1897769 14460 SH SOLE 0 0 14460 SRH TOTAL RETURN FUND INC COM 101507101 BBG001SKK3J3 186753 12401 SH SOLE 0 0 12401 STRYKER CORPORATION COM 863667101 BBG001S8FR03 205188 573 SH SOLE 0 0 573 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 BBG001S5WWW4 408150 3000 SH SOLE 0 0 3000 TESLA INC COM 88160R101 BBG001SQKGD7 916745 5215 SH SOLE 0 0 5215 TRANSCAT INC COM 893529107 BBG001S5WVW6 642394 5765 SH SOLE 0 0 5765 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 BBG002D68GN8 204055 907 SH SOLE 0 0 907 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 297292 864 SH SOLE 0 0 864 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 3743692 73986 SH SOLE 0 0 73986 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 279336 2309 SH SOLE 0 0 2309 VANGUARD WORLD FD INF TECH ETF 92204A702 BBG001SHTTR5 368573 703 SH SOLE 0 0 703 VISA INC COM CL A 92826C839 BBG001SRCFY3 1458047 5224 SH SOLE 0 0 5224 WALMART INC COM 931142103 BBG001S5XH92 577127 9592 SH SOLE 0 0 9592