0001085146-23-004526.txt : 20231115 0001085146-23-004526.hdr.sgml : 20231115 20231115155640 ACCESSION NUMBER: 0001085146-23-004526 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231115 DATE AS OF CHANGE: 20231115 EFFECTIVENESS DATE: 20231115 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 231410447 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569139 XXXXXXXX 09-30-2023 09-30-2023 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 11-15-2023 0 102 333074716 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 268019 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 601858 4735 SH SOLE 0 0 4735 AMGEN INC COM 031162100 427431 1590 SH SOLE 0 0 1590 APPLE INC COM 037833100 9488534 55420 SH SOLE 0 0 55420 AUTOMATIC DATA PROCESSING IN COM 053015103 213698 888 SH SOLE 0 0 888 BOEING CO COM 097023105 819049 4273 SH SOLE 0 0 4273 CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 14020V108 321298 12796 SH SOLE 0 0 12796 CATERPILLAR INC COM 149123101 1202805 4406 SH SOLE 0 0 4406 COCA COLA CO COM 191216100 308394 5509 SH SOLE 0 0 5509 CORNING INC COM 219350105 201297 6606 SH SOLE 0 0 6606 DEERE & CO COM 244199105 558523 1480 SH SOLE 0 0 1480 EASTMAN CHEM CO COM 277432100 236809 3087 SH SOLE 0 0 3087 EXXON MOBIL CORP COM 30231G102 1152371 9801 SH SOLE 0 0 9801 FIRST TR MORNINGSTAR DIVID L SHS 336917109 206824 6185 SH SOLE 0 0 6185 HONEYWELL INTL INC COM 438516106 554220 3000 SH SOLE 0 0 3000 INTERNATIONAL BUSINESS MACHS COM 459200101 234912 1674 SH SOLE 0 0 1674 INTUIT COM 461202103 292863 573 SH SOLE 0 0 573 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 403308 6860 SH SOLE 0 0 6860 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 337084 20173 SH SOLE 0 0 20173 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 237327 1675 SH SOLE 0 0 1675 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 243030 11083 SH SOLE 0 0 11083 ISHARES INC CORE MSCI EMKT 46434G103 7788301 163654 SH SOLE 0 0 163654 ISHARES INC ESG AWR MSCI EM 46434G863 827848 27340 SH SOLE 0 0 27340 ISHARES INC MSCI GBL MIN VOL 464286525 222939 2336 SH SOLE 0 0 2336 ISHARES TR 10-20 YR TRS ETF 464288653 363523 3692 SH SOLE 0 0 3692 ISHARES TR 20 YR TR BD ETF 464287432 8592290 96880 SH SOLE 0 0 96880 ISHARES TR 7-10 YR TRSY BD 464287440 672766 7345 SH SOLE 0 0 7345 ISHARES TR AGGRES ALLOC ETF 464289859 566813 8928 SH SOLE 0 0 8928 ISHARES TR CORE DIV GRWTH 46434V621 606665 12248 SH SOLE 0 0 12248 ISHARES TR CORE HIGH DV ETF 46429B663 213144 2155 SH SOLE 0 0 2155 ISHARES TR CORE MSCI EAFE 46432F842 440345 6843 SH SOLE 0 0 6843 ISHARES TR CORE MSCI TOTAL 46432F834 228636 3811 SH SOLE 0 0 3811 ISHARES TR CORE S&P MCP ETF 464287507 3329243 13352 SH SOLE 0 0 13352 ISHARES TR CORE S&P SCP ETF 464287804 428466 4542 SH SOLE 0 0 4542 ISHARES TR CORE S&P US GWT 464287671 423145 4462 SH SOLE 0 0 4462 ISHARES TR CORE S&P500 ETF 464287200 84224488 196131 SH SOLE 0 0 196131 ISHARES TR CORE TOTAL USD 46434V613 43145542 986973 SH SOLE 0 0 986973 ISHARES TR EAFE GRWTH ETF 464288885 16516910 191389 SH SOLE 0 0 191389 ISHARES TR EAFE VALUE ETF 464288877 21169071 432640 SH SOLE 0 0 432640 ISHARES TR ESG AWR MSCI USA 46435G425 7607348 81007 SH SOLE 0 0 81007 ISHARES TR ESG MSCI EM LDRS 46436E601 350654 8197 SH SOLE 0 0 8197 ISHARES TR ESG MSCI LEADR 46435U218 339416 4501 SH SOLE 0 0 4501 ISHARES TR EUROPE ETF 464287861 642876 13469 SH SOLE 0 0 13469 ISHARES TR EXPND TEC SC ETF 464287549 253768 664 SH SOLE 0 0 664 ISHARES TR GLOBAL TECH ETF 464287291 305763 5286 SH SOLE 0 0 5286 ISHARES TR GRWT ALLOCAT ETF 464289867 685880 13881 SH SOLE 0 0 13881 ISHARES TR IBOXX HI YD ETF 464288513 312428 4238 SH SOLE 0 0 4238 ISHARES TR IBOXX INV CP ETF 464287242 6747099 66135 SH SOLE 0 0 66135 ISHARES TR ISHS 1-5YR INVS 464288646 395437 7936 SH SOLE 0 0 7936 ISHARES TR JPMORGAN USD EMG 464288281 1799961 21812 SH SOLE 0 0 21812 ISHARES TR MBS ETF 464288588 14606672 164490 SH SOLE 0 0 164490 ISHARES TR MRGSTR MD CP GRW 464288307 200108 3503 SH SOLE 0 0 3503 ISHARES TR MSCI INTL VLU FT 46435G409 657497 25927 SH SOLE 0 0 25927 ISHARES TR MSCI USA MIN VOL 46429B697 6430185 88839 SH SOLE 0 0 88839 ISHARES TR MSCI USA QLT FCT 46432F339 18991762 144106 SH SOLE 0 0 144106 ISHARES TR MSCI USA VALUE 46432F388 202487 2232 SH SOLE 0 0 2232 ISHARES TR NATIONAL MUN ETF 464288414 5932879 57859 SH SOLE 0 0 57859 ISHARES TR PFD AND INCM SEC 464288687 517399 17161 SH SOLE 0 0 17161 ISHARES TR RUS 1000 GRW ETF 464287614 425806 1601 SH SOLE 0 0 1601 ISHARES TR RUS 2000 GRW ETF 464287648 357507 1595 SH SOLE 0 0 1595 ISHARES TR S&P 100 ETF 464287101 442547 2206 SH SOLE 0 0 2206 ISHARES TR S&P 500 GRWT ETF 464287309 5947464 86926 SH SOLE 0 0 86926 ISHARES TR S&P MC 400GR ETF 464287606 281736 3900 SH SOLE 0 0 3900 ISHARES TR SELECT DIVID ETF 464287168 1311195 12181 SH SOLE 0 0 12181 ISHARES TR SHRT NAT MUN ETF 464288158 1423304 13837 SH SOLE 0 0 13837 ISHARES TR TIPS BD ETF 464287176 3207406 30924 SH SOLE 0 0 30924 ISHARES TR TRS FLT RT BD 46434V860 12416167 244702 SH SOLE 0 0 244702 ISHARES TR U.S. REAL ES ETF 464287739 346128 4430 SH SOLE 0 0 4430 ISHARES TR U.S. TECH ETF 464287721 5890868 56146 SH SOLE 0 0 56146 ISHARES TR US HLTHCARE ETF 464287762 415730 1539 SH SOLE 0 0 1539 ISHARES TR US INFRASTRUC 46435U713 2112568 57736 SH SOLE 0 0 57736 ISHARES TR US TREAS BD ETF 46429B267 2711649 123033 SH SOLE 0 0 123033 JOHNSON & JOHNSON COM 478160104 429501 2758 SH SOLE 0 0 2758 JPMORGAN CHASE & CO COM 46625H100 806303 5560 SH SOLE 0 0 5560 KNIGHTSCOPE INC CLASS A COM 49907V102 18237 23000 SH SOLE 0 0 23000 LAKELAND INDS INC COM 511795106 246164 16335 SH SOLE 0 0 16335 LOCKHEED MARTIN CORP COM 539830109 244793 599 SH SOLE 0 0 599 M & T BK CORP COM 55261F104 247856 1960 SH SOLE 0 0 1960 MCDONALDS CORP COM 580135101 988228 3751 SH SOLE 0 0 3751 MERCK & CO INC COM 58933Y105 396872 3855 SH SOLE 0 0 3855 MICROSOFT CORP COM 594918104 2466816 7813 SH SOLE 0 0 7813 NVIDIA CORPORATION COM 67066G104 522100 1200 SH SOLE 0 0 1200 ORACLE CORP COM 68389X105 419248 3958 SH SOLE 0 0 3958 PAYCHEX INC COM 704326107 727474 6308 SH SOLE 0 0 6308 PEPSICO INC COM 713448108 223345 1318 SH SOLE 0 0 1318 PROCTER AND GAMBLE CO COM 742718109 321719 2206 SH SOLE 0 0 2206 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 215880 6508 SH SOLE 0 0 6508 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 290512 4930 SH SOLE 0 0 4930 SPDR S&P 500 ETF TR TR UNIT 78462F103 2717754 6358 SH SOLE 0 0 6358 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1204312 2637 SH SOLE 0 0 2637 SPDR SER TR NUVEEN BLMBRG SH 78468R739 304148 6579 SH SOLE 0 0 6579 SPDR SER TR PORTFOLIO S&P600 78468R853 250146 6779 SH SOLE 0 0 6779 SPDR SER TR S&P DIVID ETF 78464A763 1692487 14716 SH SOLE 0 0 14716 SRH TOTAL RETURN FUND INC COM 101507101 157785 12156 SH SOLE 0 0 12156 TESLA INC COM 88160R101 1329920 5315 SH SOLE 0 0 5315 TRANSCAT INC COM 893529107 677463 6915 SH SOLE 0 0 6915 VANGUARD INDEX FDS GROWTH ETF 922908736 289662 1064 SH SOLE 0 0 1064 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 1504136 31271 SH SOLE 0 0 31271 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 241555 3214 SH SOLE 0 0 3214 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 299360 2897 SH SOLE 0 0 2897 VISA INC COM CL A 92826C839 937653 4077 SH SOLE 0 0 4077 WALMART INC COM 931142103 563804 3525 SH SOLE 0 0 3525