0001085146-22-001124.txt : 20220215 0001085146-22-001124.hdr.sgml : 20220215 20220214191858 ACCESSION NUMBER: 0001085146-22-001124 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20211231 FILED AS OF DATE: 20220215 DATE AS OF CHANGE: 20220214 EFFECTIVENESS DATE: 20220215 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 22636285 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 12-31-2021 12-31-2021 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 02-14-2022 0 130 391834 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 243 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 407 122 SH SOLE 0 0 122 AMGEN INC COM 031162100 572 2545 SH SOLE 0 0 2545 APPLE INC COM 037833100 8522 47991 SH SOLE 0 0 47991 AUTOMATIC DATA PROCESSING IN COM 053015103 218 884 SH SOLE 0 0 884 BERKSHIRE HATHAWAY INC DEL CL A 084670108 451 1 SH SOLE 0 0 1 BOEING CO COM 097023105 659 3273 SH SOLE 0 0 3273 BOULDER GROWTH & INCOME FD I COM 101507101 162 11383 SH SOLE 0 0 11383 CATERPILLAR INC COM 149123101 1137 5501 SH SOLE 0 0 5501 COCA COLA CO COM 191216100 349 5888 SH SOLE 0 0 5888 CORNING INC COM 219350105 251 6743 SH SOLE 0 0 6743 CSX CORP COM 126408103 338 9000 SH SOLE 0 0 9000 DEERE & CO COM 244199105 470 1370 SH SOLE 0 0 1370 DISNEY WALT CO COM 254687106 239 1545 SH SOLE 0 0 1545 EASTMAN CHEM CO COM 277432100 482 3985 SH SOLE 0 0 3985 EXXON MOBIL CORP COM 30231G102 885 14456 SH SOLE 0 0 14456 FIRST TR MORNINGSTAR DIVID L SHS 336917109 731 20562 SH SOLE 0 0 20562 HOME DEPOT INC COM 437076102 332 800 SH SOLE 0 0 800 HONEYWELL INTL INC COM 438516106 699 3350 SH SOLE 0 0 3350 INTEL CORP COM 458140100 391 7587 SH SOLE 0 0 7587 INTERNATIONAL BUSINESS MACHS COM 459200101 204 1525 SH SOLE 0 0 1525 INTUIT COM 461202103 343 533 SH SOLE 0 0 533 INVESCO DB COMMDY INDX TRCK UNIT 46138B103 220 10609 SH SOLE 0 0 10609 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 842 12262 SH SOLE 0 0 12262 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 1003 54358 SH SOLE 0 0 54358 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 297 1827 SH SOLE 0 0 1827 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 878 35781 SH SOLE 0 0 35781 INVESCO QQQ TR UNIT SER 1 46090E103 3932 9883 SH SOLE 0 0 9883 ISHARES INC ESG AWR MSCI EM 46434G863 8309 209039 SH SOLE 0 0 209039 ISHARES INC MSCI GBL MIN VOL 464286525 673 6211 SH SOLE 0 0 6211 ISHARES TR 0-5YR HI YL CP 46434V407 863 19054 SH SOLE 0 0 19054 ISHARES TR 1 3 YR TREAS BD 464287457 684 8002 SH SOLE 0 0 8002 ISHARES TR 10-20 YR TRS ETF 464288653 812 5470 SH SOLE 0 0 5470 ISHARES TR 20 YR TR BD ETF 464287432 366 2468 SH SOLE 0 0 2468 ISHARES TR AGGRES ALLOC ETF 464289859 344 4719 SH SOLE 0 0 4719 ISHARES TR CORE DIV GRWTH 46434V621 1663 29928 SH SOLE 0 0 29928 ISHARES TR CORE MSCI EAFE 46432F842 1044 13982 SH SOLE 0 0 13982 ISHARES TR CORE S&P MCP ETF 464287507 1144 4041 SH SOLE 0 0 4041 ISHARES TR CORE S&P SCP ETF 464287804 12601 110046 SH SOLE 0 0 110046 ISHARES TR CORE S&P US GWT 464287671 569 4920 SH SOLE 0 0 4920 ISHARES TR CORE S&P500 ETF 464287200 54308 113855 SH SOLE 0 0 113855 ISHARES TR CORE TOTAL USD 46434V613 30272 571926 SH SOLE 0 0 571926 ISHARES TR CORE US AGGBD ET 464287226 464 4066 SH SOLE 0 0 4066 ISHARES TR EAFE GRWTH ETF 464288885 24451 221695 SH SOLE 0 0 221695 ISHARES TR EAFE VALUE ETF 464288877 24777 491710 SH SOLE 0 0 491710 ISHARES TR ESG ADV TTL USD 46436E619 266 5375 SH SOLE 0 0 5375 ISHARES TR ESG AW MSCI EAFE 46435G516 333 4191 SH SOLE 0 0 4191 ISHARES TR ESG AWARE MSCI 46435U663 242 6011 SH SOLE 0 0 6011 ISHARES TR ESG AWR MSCI USA 46435G425 53235 493373 SH SOLE 0 0 493373 ISHARES TR ESG AWR US AGRGT 46435U549 625 11330 SH SOLE 0 0 11330 ISHARES TR ESG MSCI USA ETF 46436E767 204 5181 SH SOLE 0 0 5181 ISHARES TR EXPND TEC SC ETF 464287549 768 1750 SH SOLE 0 0 1750 ISHARES TR FALN ANGLS USD 46435G474 12610 420768 SH SOLE 0 0 420768 ISHARES TR FLTG RATE NT ETF 46429B655 1441 28399 SH SOLE 0 0 28399 ISHARES TR GLOBAL FINLS ETF 464287333 5830 72825 SH SOLE 0 0 72825 ISHARES TR GLOBAL TECH ETF 464287291 8752 135929 SH SOLE 0 0 135929 ISHARES TR GRWT ALLOCAT ETF 464289867 651 11400 SH SOLE 0 0 11400 ISHARES TR IBOXX HI YD ETF 464288513 1179 13545 SH SOLE 0 0 13545 ISHARES TR IBOXX INV CP ETF 464287242 2163 16323 SH SOLE 0 0 16323 ISHARES TR ISHS 1-5YR INVS 464288646 1559 28938 SH SOLE 0 0 28938 ISHARES TR JPMORGAN USD EMG 464288281 296 2716 SH SOLE 0 0 2716 ISHARES TR MBS ETF 464288588 3060 28485 SH SOLE 0 0 28485 ISHARES TR MORNINGSTAR GRWT 464287119 215 3000 SH SOLE 0 0 3000 ISHARES TR MRGSTR MD CP GRW 464288307 352 4803 SH SOLE 0 0 4803 ISHARES TR MSCI EAFE MIN VL 46429B689 587 7641 SH SOLE 0 0 7641 ISHARES TR MSCI USA MIN VOL 46429B697 5840 72188 SH SOLE 0 0 72188 ISHARES TR MSCI USA VALUE 46432F388 10742 98131 SH SOLE 0 0 98131 ISHARES TR NATIONAL MUN ETF 464288414 2562 22036 SH SOLE 0 0 22036 ISHARES TR NEW YORK MUN ETF 464288323 323 5579 SH SOLE 0 0 5579 ISHARES TR PFD AND INCM SEC 464288687 1896 48075 SH SOLE 0 0 48075 ISHARES TR RUS 1000 ETF 464287622 337 1275 SH SOLE 0 0 1275 ISHARES TR RUS 1000 GRW ETF 464287614 581 1901 SH SOLE 0 0 1901 ISHARES TR RUS 2000 GRW ETF 464287648 494 1684 SH SOLE 0 0 1684 ISHARES TR RUS MD CP GR ETF 464287481 311 2700 SH SOLE 0 0 2700 ISHARES TR S&P MC 400GR ETF 464287606 443 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 2799 22835 SH SOLE 0 0 22835 ISHARES TR SHRT NAT MUN ETF 464288158 842 7843 SH SOLE 0 0 7843 ISHARES TR TIPS BD ETF 464287176 14957 115763 SH SOLE 0 0 115763 ISHARES TR U.S. ENERGY ETF 464287796 4917 163346 SH SOLE 0 0 163346 ISHARES TR U.S. MED DVC ETF 464288810 747 11348 SH SOLE 0 0 11348 ISHARES TR U.S. REAL ES ETF 464287739 1352 11640 SH SOLE 0 0 11640 ISHARES TR US TREAS BD ETF 46429B267 23138 867245 SH SOLE 0 0 867245 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 6425 208069 SH SOLE 0 0 208069 JOHNSON & JOHNSON COM 478160104 924 5402 SH SOLE 0 0 5402 JPMORGAN CHASE & CO COM 46625H100 1179 7448 SH SOLE 0 0 7448 L3HARRIS TECHNOLOGIES INC COM 502431109 444 2083 SH SOLE 0 0 2083 M & T BK CORP COM 55261F104 210 1367 SH SOLE 0 0 1367 MCDONALDS CORP COM 580135101 607 2266 SH SOLE 0 0 2266 MERCK & CO INC COM 58933Y105 285 3713 SH SOLE 0 0 3713 MICROSOFT CORP COM 594918104 2432 7231 SH SOLE 0 0 7231 NUVEEN MUN VALUE FD INC COM 670928100 114 11000 SH SOLE 0 0 11000 NVIDIA CORPORATION COM 67066G104 235 800 SH SOLE 0 0 800 ORACLE CORP COM 68389X105 382 4375 SH SOLE 0 0 4375 PAYCHEX INC COM 704326107 1043 7639 SH SOLE 0 0 7639 PEPSICO INC COM 713448108 228 1310 SH SOLE 0 0 1310 PFIZER INC COM 717081103 479 8103 SH SOLE 0 0 8103 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 501 4934 SH SOLE 0 0 4934 PROCTER AND GAMBLE CO COM 742718109 691 4223 SH SOLE 0 0 4223 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 214 3206 SH SOLE 0 0 3206 SELECT SECTOR SPDR TR ENERGY 81369Y506 272 4905 SH SOLE 0 0 4905 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 498 12749 SH SOLE 0 0 12749 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 271 1326 SH SOLE 0 0 1326 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 201 1425 SH SOLE 0 0 1425 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1462 20421 SH SOLE 0 0 20421 SOUTHERN CO COM 842587107 309 4507 SH SOLE 0 0 4507 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 371 1022 SH SOLE 0 0 1022 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 211 5780 SH SOLE 0 0 5780 SPDR S&P 500 ETF TR TR UNIT 78462F103 3992 8404 SH SOLE 0 0 8404 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 2156 4165 SH SOLE 0 0 4165 SPDR SER TR NUVEEN BLMBRG MU 78468R721 386 7463 SH SOLE 0 0 7463 SPDR SER TR PORTFOLIO S&P500 78464A854 240 4293 SH SOLE 0 0 4293 SPDR SER TR S&P 600 SML CAP 78464A813 457 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 2201 17044 SH SOLE 0 0 17044 STARBUCKS CORP COM 855244109 649 5551 SH SOLE 0 0 5551 TARGET CORP COM 87612E106 509 2200 SH SOLE 0 0 2200 TESLA INC COM 88160R101 645 610 SH SOLE 0 0 610 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 384 1243 SH SOLE 0 0 1243 VANGUARD INDEX FDS GROWTH ETF 922908736 373 1164 SH SOLE 0 0 1164 VANGUARD INDEX FDS MID CAP ETF 922908629 259 1015 SH SOLE 0 0 1015 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 511 4406 SH SOLE 0 0 4406 VANGUARD INDEX FDS TOTAL STK MKT 922908769 223 923 SH SOLE 0 0 923 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 410 5050 SH SOLE 0 0 5050 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 205 1195 SH SOLE 0 0 1195 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 213 800 SH SOLE 0 0 800 VANGUARD WORLD FDS INF TECH ETF 92204A702 353 770 SH SOLE 0 0 770 VERIZON COMMUNICATIONS INC COM 92343V104 279 5379 SH SOLE 0 0 5379 VISA INC COM CL A 92826C839 498 2300 SH SOLE 0 0 2300 VULCAN MATLS CO COM 929160109 644 3100 SH SOLE 0 0 3100 WALMART INC COM 931142103 697 4818 SH SOLE 0 0 4818 WP CAREY INC COM 92936U109 312 3797 SH SOLE 0 0 3797