0001085146-21-001669.txt : 20210514 0001085146-21-001669.hdr.sgml : 20210514 20210514115011 ACCESSION NUMBER: 0001085146-21-001669 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210514 DATE AS OF CHANGE: 20210514 EFFECTIVENESS DATE: 20210514 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 21922937 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 03-31-2021 03-31-2021 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 05-13-2021 0 113 348303 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMAZON COM INC COM 023135106 473 153 SH SOLE 0 0 153 AMGEN INC COM 031162100 644 2588 SH SOLE 0 0 2588 APPLE INC COM 037833100 5634 46121 SH SOLE 0 0 46121 AUTOMATIC DATA PROCESSING IN COM 053015103 204 1083 SH SOLE 0 0 1083 BERKSHIRE HATHAWAY INC DEL CL A 084670108 386 1 SH SOLE 0 0 1 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 752 2945 SH SOLE 0 0 2945 BOEING CO COM 097023105 833 3270 SH SOLE 0 0 3270 BOULDER GROWTH & INCOME FD I COM 101507101 140 11128 SH SOLE 0 0 11128 CATERPILLAR INC COM 149123101 1000 4314 SH SOLE 0 0 4314 COCA COLA CO COM 191216100 310 5888 SH SOLE 0 0 5888 CSX CORP COM 126408103 289 3000 SH SOLE 0 0 3000 DEERE & CO COM 244199105 524 1400 SH SOLE 0 0 1400 DISNEY WALT CO COM 254687106 287 1555 SH SOLE 0 0 1555 EASTMAN CHEM CO COM 277432100 411 3731 SH SOLE 0 0 3731 EXXON MOBIL CORP COM 30231G102 816 14616 SH SOLE 0 0 14616 FIDELITY COVINGTON TRUST CORP BOND ETF 316188101 4541 83776 SH SOLE 0 0 83776 FIRST TR MORNINGSTAR DIVID L SHS 336917109 800 24447 SH SOLE 0 0 24447 HOME DEPOT INC COM 437076102 270 885 SH SOLE 0 0 885 HONEYWELL INTL INC COM 438516106 775 3571 SH SOLE 0 0 3571 INTEL CORP COM 458140100 361 5646 SH SOLE 0 0 5646 INTERNATIONAL BUSINESS MACHS COM 459200101 233 1750 SH SOLE 0 0 1750 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 737 12678 SH SOLE 0 0 12678 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 1052 63090 SH SOLE 0 0 63090 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 282 1991 SH SOLE 0 0 1991 INVESCO EXCHANGE TRADED FD T WILDERHIL CLAN 46137V134 622 6324 SH SOLE 0 0 6324 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 1072 46140 SH SOLE 0 0 46140 INVESCO QQQ TR UNIT SER 1 46090E103 2997 9390 SH SOLE 0 0 9390 ISHARES INC ESG AWR MSCI EM 46434G863 12328 284656 SH SOLE 0 0 284656 ISHARES INC MSCI GBL MIN VOL 464286525 4472 45328 SH SOLE 0 0 45328 ISHARES TR 0-5YR HI YL CP 46434V407 266 5805 SH SOLE 0 0 5805 ISHARES TR 1 3 YR TREAS BD 464287457 3663 42468 SH SOLE 0 0 42468 ISHARES TR 3 7 YR TREAS BD 464288661 2957 22763 SH SOLE 0 0 22763 ISHARES TR BARCLAYS 7 10 YR 464287440 223 1974 SH SOLE 0 0 1974 ISHARES TR CORE DIV GRWTH 46434V621 268 5560 SH SOLE 0 0 5560 ISHARES TR CORE MSCI EAFE 46432F842 4782 66367 SH SOLE 0 0 66367 ISHARES TR CORE S&P MCP ETF 464287507 5671 21788 SH SOLE 0 0 21788 ISHARES TR CORE S&P SCP ETF 464287804 12899 118849 SH SOLE 0 0 118849 ISHARES TR CORE S&P US GWT 464287671 465 5120 SH SOLE 0 0 5120 ISHARES TR CORE S&P500 ETF 464287200 28257 71030 SH SOLE 0 0 71030 ISHARES TR CORE TOTAL USD 46434V613 16756 317647 SH SOLE 0 0 317647 ISHARES TR CORE US AGGBD ET 464287226 3325 29208 SH SOLE 0 0 29208 ISHARES TR EAFE GRWTH ETF 464288885 15084 150148 SH SOLE 0 0 150148 ISHARES TR EAFE VALUE ETF 464288877 12758 250309 SH SOLE 0 0 250309 ISHARES TR ESG AWR MSCI USA 46435G425 30073 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92552 ISHARES TR NATIONAL MUN ETF 464288414 837 7209 SH SOLE 0 0 7209 ISHARES TR PFD AND INCM SEC 464288687 4600 119802 SH SOLE 0 0 119802 ISHARES TR RUS 1000 GRW ETF 464287614 462 1901 SH SOLE 0 0 1901 ISHARES TR RUS 2000 GRW ETF 464287648 506 1682 SH SOLE 0 0 1682 ISHARES TR RUS MD CP GR ETF 464287481 295 2895 SH SOLE 0 0 2895 ISHARES TR RUSSELL 2000 ETF 464287655 778 3521 SH SOLE 0 0 3521 ISHARES TR S&P MC 400GR ETF 464287606 408 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 7908 69311 SH SOLE 0 0 69311 ISHARES TR TIPS BD ETF 464287176 2930 23345 SH SOLE 0 0 23345 ISHARES TR TRANS AVG ETF 464287192 928 3602 SH SOLE 0 0 3602 ISHARES TR U.S. MED DVC ETF 464288810 6082 18412 SH SOLE 0 0 18412 ISHARES TR U.S. REAL ES ETF 464287739 2485 27028 SH SOLE 0 0 27028 ISHARES TR U.S. TECH ETF 464287721 437 4979 SH SOLE 0 0 4979 ISHARES TR US TREAS BD ETF 46429B267 21270 812142 SH SOLE 0 0 812142 JOHNSON & JOHNSON COM 478160104 940 5718 SH SOLE 0 0 5718 JPMORGAN CHASE & CO COM 46625H100 1147 7535 SH SOLE 0 0 7535 L3HARRIS TECHNOLOGIES INC COM 502431109 203 1000 SH SOLE 0 0 1000 LILLY ELI & CO COM 532457108 376 2010 SH SOLE 0 0 2010 LOGITECH INTL S A SHS H50430232 209 2000 SH SOLE 0 0 2000 M & T BK CORP COM 55261F104 205 1350 SH SOLE 0 0 1350 MCDONALDS CORP COM 580135101 501 2237 SH SOLE 0 0 2237 MEDTRONIC PLC SHS G5960L103 238 2015 SH SOLE 0 0 2015 MERCK & CO. INC COM 58933Y105 263 3414 SH SOLE 0 0 3414 MICROSOFT CORP COM 594918104 1639 6950 SH SOLE 0 0 6950 NUVEEN MUN VALUE FD INC COM 670928100 123 11000 SH SOLE 0 0 11000 ORACLE CORP COM 68389X105 286 4077 SH SOLE 0 0 4077 PAYCHEX INC COM 704326107 716 7301 SH SOLE 0 0 7301 PFIZER INC COM 717081103 340 9396 SH SOLE 0 0 9396 PIMCO ETF TR 15+ YR US TIPS 72201R304 294 3640 SH SOLE 0 0 3640 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 503 4934 SH SOLE 0 0 4934 PROCTER AND GAMBLE CO COM 742718109 571 4217 SH SOLE 0 0 4217 SELECT SECTOR SPDR TR ENERGY 81369Y506 815 16618 SH SOLE 0 0 16618 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 865 25393 SH SOLE 0 0 25393 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 671 10477 SH SOLE 0 0 10477 SKYWORKS SOLUTIONS INC COM 83088M102 229 1250 SH SOLE 0 0 1250 SOUTHERN CO COM 842587107 280 4497 SH SOLE 0 0 4497 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 264 800 SH SOLE 0 0 800 SPDR S&P 500 ETF TR TR UNIT 78462F103 8876 22396 SH SOLE 0 0 22396 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 2695 5660 SH SOLE 0 0 5660 SPDR SER TR S&P 600 SML CAP 78464A813 432 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 1941 16446 SH SOLE 0 0 16446 SPDR SER TR S&P HOMEBUILD 78464A888 934 13276 SH SOLE 0 0 13276 STARBUCKS CORP COM 855244109 397 3631 SH SOLE 0 0 3631 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 355 3000 SH SOLE 0 0 3000 TARGET CORP COM 87612E106 396 2000 SH SOLE 0 0 2000 TESLA INC COM 88160R101 407 610 SH SOLE 0 0 610 VANECK VECTORS ETF TR SEMICONDUCTOR ET 92189F676 846 3475 SH SOLE 0 0 3475 VANGUARD INDEX FDS GROWTH ETF 922908736 339 1321 SH SOLE 0 0 1321 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 469 5680 SH SOLE 0 0 5680 VANGUARD WORLD FDS INF TECH ETF 92204A702 992 2767 SH SOLE 0 0 2767 VERIZON COMMUNICATIONS INC COM 92343V104 313 5391 SH SOLE 0 0 5391 VISA INC COM CL A 92826C839 837 3951 SH SOLE 0 0 3951 WALMART INC COM 931142103 634 4667 SH SOLE 0 0 4667 WP CAREY INC COM 92936U109 269 3797 SH SOLE 0 0 3797