10-K 1 bmtm_10k.htm ANNUAL REPORT Annual Report

 



 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


FORM 10-K


(MARK ONE)


þ

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


FOR THE FISCAL YEAR ENDED DECEMBER 31, 2017


OR


¨

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


FOR THE TRANSITION PERIOD FROM _______________ TO _______________


COMMISSION FILE NUMBER: 000-54887

 

[bmtm_10k001.jpg]

BRIGHT MOUNTAIN MEDIA, INC.

(Exact name of registrant as specified in its charter)


Florida

27-2977890

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)


6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487

(Address of principal executive offices)(Zip Code)


Registrant's telephone number, including area code:  561-998-2440


Securities registered under Section 12(b) of the Act:


Title of each class

Name of each exchange on which registered

None

Not applicable


Securities registered under Section 12(g) of the Act:


Common stock, par value $0.01 per share

(Title of class)


Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. o Yes  þ No


Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. o Yes  þ No


Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  þ Yes  o No


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.4.05 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ Yes  o No


Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of large accelerated filer, accelerated filer, smaller reporting company, and emerging growth company in Rule 12b-2 of the Exchange Act.


Large accelerated filer

o

Accelerated filer

o

Non-accelerated filer

o

Smaller reporting company

þ

Emerging growth company

þ

 

 


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

 

 




 






Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) o Yes  þ No


State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked prices of such common equity, as of the last business day of the registrant's most recently completed second fiscal quarter.  $6,153,742 on June 30, 2017.


Indicate the number of shares outstanding of each of the registrant's classes of common stock, as of the latest practicable date.  47,941,364 shares of common stock are issued and outstanding as of March 21, 2018.


DOCUMENTS INCORPORATED BY REFERENCE


List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933.  The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980).  None.







 


TABLE OF CONTENTS


 

 

Page No.

 

Part I

 

                       

 

 

Item 1.

Business.

1

Item 1A.

Risk Factors.

7

Item 1B.

Unresolved Staff Comments.

16

Item 2.

Properties.

16

Item 3.

Legal Proceedings.

16

Item 4.

Mine Safety Disclosures.

16

 

 

 

 

Part II

 

 

 

 

Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

17

Item 6.

Selected Financial Data.

18

Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations.

18

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk.

24

Item 8.

Financial Statements and Supplementary Data.

24

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

24

Item 9A.

Controls and Procedures.

25

Item 9B.

Other Information.

26

 

 

 

 

Part III

 

 

 

 

Item 10.

Directors, Executive Officers and Corporate Governance.

27

Item 11.

Executive Compensation.

32

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

34

Item 13.

Certain Relationships and Related Transactions, and Director Independence.

35

Item 14.

Principal Accounting Fees and Services.

35

 

 

 

 

Part IV

 

 

 

 

Item 15.

Exhibits, Financial Statement Schedules.

37




i



 


CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION


This report includes forward-looking statements that relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Words such as, but not limited to, “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan,” “targets,” “likely,” “aim,” “will,” “would,” “could,” and similar expressions or phrases identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and future events and financial trends that we believe may affect our financial condition, results of operation, business strategy and financial needs. Forward-looking statements include, but are not limited to, statements about risks associated with:


 

·

our history of losses and our ability to raise additional capital and continue as a going concern;

 

·

our ability to successfully integrate the Daily Engage Media acquisition and launch the Bright Mountain Media Ad Exchange Network;

 

·

a failure to successfully transition to primarily advertising based revenue model;

 

·

the impact of seasonal fluctuations on our revenues;

 

·

once established, our failure to detect advertising fraud;

 

·

our dependence on our relationships with Amazon and PayPal;

 

·

our dependence on a limited number of vendors;

 

·

our dependence on our relationship with Google AdSense;

 

·

acquisitions of new businesses and our ability to integrate those businesses into our operations;

 

·

online security breaches;

 

·

failure to effectively promote our brand;

 

·

our ability to protect our content;

 

·

our ability to protect our intellectual property rights and our proprietary content;

 

·

the success of our technology development efforts;

 

·

additional competition resulting from our business expansion strategy;

 

·

liability related to content which appears on our websites;

 

·

regulatory risks;

 

·

dependence on executive officers and certain key employees and consultants;

 

·

our ability to hire qualified personnel;

 

·

third party content;

 

·

possible problems with our network infrastructure;

 

·

the historic illiquid nature of our common stock;

 

·

risks associated with securities litigation;

 

·

material weaknesses in our internal control over financial reporting;

 

·

the lack of cash dividends on our common stock;

 

·

provisions of our charter and Florida law which may have anti-takeover effects;

 

·

control of our company by our management; and

 

·

the dilutive effect of conversion of our 10% Series A and Series E convertible preferred stock and/or the payment of stock and cash dividends on those shares to our shareholders, including our affiliates.


You should read thoroughly this report and the documents that we refer to herein with the understanding that our actual future results may be materially different from and/or worse than what we expect.  We qualify all of our forward-looking statements by these cautionary statements including those made in Part I. Item 1A. Risk Factors appearing elsewhere in this report.  Other sections of this report include additional factors, which could adversely impact our business and financial performance.  New risk factors emerge from time to time and it is not possible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.



ii



 


OTHER PERTINENT INFORMATION


Unless specifically set forth to the contrary, when used in this report the terms “Bright Mountain,” the “Company,” “we,” “our,” “us,” and similar terms refers to Bright Mountain Media, Inc., a Florida corporation, and our subsidiaries.  In addition, "fourth quarter of 2017" refers to the three months ended December 31, 2017, “2017” refers to the year ended December 31, 2017, "fourth quarter of 2016" refers to the three months ended December 31, 2016, “2016” refers to the year ended December 31, 2016 and “2018” refers to the year ending December 31, 2018.


Unless specifically set forth to the contrary, the information which appears on our website at www.brightmountainmedia.com is not part of this report.





iii



 


PART I


ITEM 1.

DESCRIPTION OF BUSINESS.


Overview


Historically we have operated as a digital media holding company for online assets primarily targeted to the military and public safety sectors. We are dedicated to providing “those that keep us safe” places to go online where they can do everything from staying current on news and events affecting them, look for jobs, share information, communicate with the public, and purchase products. In addition to our corporate website, we own and/or manage 25 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with products, information and news that we believe may be of interest to them. We also own an ad network, Daily Engage Media, which was acquired in September 2017. We have placed a particular emphasis on providing quality content on our websites to drive traffic increases. Our websites feature timely, proprietary and aggregated content covering current events and a variety of additional subjects targeted to the specific demographics of the individual website. Our business strategy requires us to continue to provide this quality content to our niche markets and to grow our business, operations and revenues both organically and through acquisitions.


While we have had significant losses (a significant part of which was non-cash) since inception, these losses were anticipated and tied to the strategy described herein. We have invested in our infrastructure and acquisitions and placed an emphasis on providing quality content on our websites necessary to drive traffic to our websites. With the acquisition of Daily Engage Media and the recent completion of its RTB (real time bidding) exchange platform, we intend to launch the Bright Mountain Media Ad Exchange Network in the third quarter of 2018. This will advance our transition to a digital media company. We believe that with these actions our business, results of operations and financial condition will be positively impacted.


Acquisition of Daily Engage Media


In September 2017 pursuant to the terms of an Amended and Restated Membership Interest Purchase Agreement, we acquired 100% of the membership interests of Daily Engage Media.  The terms of this transaction are described later in this Memorandum. Launched in 2015, Daily Engage Media is an advertising network company that matches advertisers with publishers.  It offers video, display, mobile and native ads, providing focused promotion for advertisers of products and services while helping websites monetize their visitor traffic.  Its advertising exchange platform is being designed to be a trading desk for publishers and advertisers where they will be able to log-in and choose from various features.  Publishers will be able to select a variety of advertising units for their video, mobile, display and native advertisements and also have the ability to create their own unique advertising formats. Advertisers will be able to choose where their advertisements will be seen using our filters or by connection directly with the publisher through our platform.  Daily Engage Media's revenues for the year ended December 31, 2016 (audited) were $1,647,596 and it reported a net loss of $33,607.  


Since inception, Daily Engage Media has grown its business through aggressive sales efforts and branding, including:


 

·

establishing favorable contract terms with many key advertising demand parties;

 

 

 

 

·

supply relationships with approximately 200 digital publishers and a pipeline of 700 others;

 

 

 

 

·

proprietary software to collect and report results for publisher clients;

 

 

 

 

·

ability and software to quickly and efficiently detect fraudulent traffic; and

 

 

 

 

·

highly scalable sales and ad operations functions.




1



 


Bright Mountain Media Ad Exchange Network


Subject to the availability of sufficient working capital, we expect to complete the development of the ad exchange platform that Daily Engage Media has under development and utilize that technology for the basis of launching our Bright Mountain Media Ad Exchange Network.  Our Bright Mountain Media Ad Exchange Network will be a trading desk for publishers and advertisers where they will be able to login and choose from various features to maximize their earning potential. Publishers will be able to select a variety of ad units for their video, mobile, display and native advertisements and have the ability to create their own unique ad formats. Advertisers will be able to choose where their ads will be seen using our filters or by connection directly with the publisher through our platform.


This new platform is expected to have a significant impact on our revenues and its capabilities will include:


 

·

server integration with several ad exchanges, making for extremely quick ad deployments;

 

 

 

 

·

leading targeting technology, allowing advertisers to pinpoint their marketing efforts to reach the military-public safety demographic across mobile, tablet, and desktop;

 

 

 

 

·

capable of handling any ad format, including video, display, and native ads; and

 

 

 

 

·

ad serving and self-service features for publishers and advertisers.


The Bright Mountain Media Ad Exchange Network will be a custom-built platform, which will be user friendly for both the publisher and the advertiser. It will have technology that will allow ads to be served at the highest speeds in the industry and the ability to precisely geo target the area the ads will be shown.  


We believe that the acquisition of Daily Engage Media and the development of the ad exchange network has and will have the following benefits:


 

·

allow us to immediately begin selling advertising to the thousands of other publishers (websites) in our military-public safety demographic;

 

 

 

 

·

disrupt the digital market for military-public safety audiences and advertisers by being the first vertically integrated publisher/ad network in our demographic; and

 

 

 

 

·

place us into the position as the only fully integrated digital business that serves the publisher, ad network, ad exchange and e-commerce needs of the military-public safety demographic.


The key components of the Bright Mountain Media Ad Exchange Network are expected to include:


 

·

the sale of all digital advertising inventory on Bright Mountain Media owned websites directly to brands and advertisers, as well as on ad exchanges which are online marketplaces where digital advertising spaces are bought and sold;

 

 

 

 

·

the sale of digital advertising inventory from similar web properties not owned by us directly to brands, advertisers and ad exchanges for which we will receive a commission;

 

 

 

 

·

software that will facilitate the sale of ad inventory as well as software that will deliver the paid-for advertising to all websites within the Bright Mountain Media Ad Exchange Network;

 

 

 

 

·

the ability to leverage our combined audience size in the Bright Mountain Media Ad Exchange Network to command higher paying advertising across our network of web properties;

 

 

 

 

·

the eventual expansion to represent websites beyond our initial niche scope to include broader male demographic segments; and

 

 

 

 

·

expansion of “our heroes” demographic to include all men aged 18 to 50.




2



 


Our Strategy


We believe that the combination of our owned websites’ ad inventory with an ever-growing ad inventory from websites which we represent will uniquely position our company as the largest single source for brands and advertisers to reach these desired ‘hero’ audiences.


The Bright Mountain Media Ad Exchange Network, a programmatic and directly sold advertising network, is a key element to our strategy. The Ad Network will allow us to substantially increase the size of our audience within our niche demographic that can be sold to advertisers and brands. Programmatic advertising networks are designed to help marketers and their agencies connect with consumers through digital media at moments when that connection is most likely to be influential and most likely to achieve the advertiser’s objectives. Programmatic buying is the automated purchase of digital advertising inventory through a combination of machine-based transactions, data and algorithms. RTB, a subset of programmatic buying, is the real-time purchase and sale of advertising inventory on an impression-by-impression basis on ad exchanges. Programmatic buying and RTB are emerging and growing trends in the buying and selling of digital advertising inventory. The recognition by advertisers that an increased use of programmatic buying and RTB systems may constitute an effective way to achieve their campaign goals and cost savings, and the recognition by digital media property owners that they may achieve greater returns from an increased use of programmatic buying and RTB systems may prove beneficial to us. Daily Engage Media has just launched an RTB platform.


The Bright Mountain Media Ad Exchange Network is expected to market all the Bright Mountain Media owned advertising inventory together with similar websites in our demographic. We believe this strategy will create scale to attract interest from potential brands and advertisers, advertising networks and advertising exchanges. Simply put, the programmatic nature of this network will allow for:


 

·

first, selling the advertising inventory in real time at the highest possible price;

 

 

 

 

·

second, the program will interact with all the publishers in the Bright Mountain Media Ad Exchange Network reporting impressions, ad fill rates, CPMs, click through rates, and estimated revenue; and

 

 

 

 

·

third, we plan to incorporate into this software a platform where advertisers can directly make purchases on the Bright Mountain Media Ad Exchange Network.


To implement this strategy, subject to the availability of sufficient capital we intend to:


 

·

accelerate the growth of the Daily Engage Media acquisition;

 

 

 

 

·

achieve a dominant market share of our heroes and young male audience segments in order to be a single source for advertisers and brands to connect them all;

 

 

 

 

·

add IT, administration, sales support and advertising operation personnel; and

 

 

 

 

·

acquire additional websites and improve existing websites.


Terms of Daily Engage Media Acquisition


The consideration for the acquisition of Daily Engage Media was as follows:


 

·

$380,000 paid through the delivery of unsecured, interest free, one year promissory notes (the “Closing Notes”). As set forth later in this report, the total amount of these notes has been reduced by $125,313 for post-closing working capital adjustments;

 

 

 

 

·

an aggregate of 1,100,233 shares of our common stock valued at $432,987 (the Consideration Shares); and

 

 

 

 

·

the forgiveness of $204,411 in working capital loans we had previously advanced Daily Engage Media.


In addition, at closing we satisfied $123,913 owed by Daily Engage Media to various lenders.




3



 


Under the terms of the Amended and Restated Purchase Agreement, upon Daily Engage Media achieving certain revenue and operating income tests as projected by the Daily Engage Media Members, we agreed to issue additional consideration as follows:


 

·

if Daily Engage Media's revenues are at least $20,228,954, and it has operating income of at least $3,518,623 (the “Year-One Daily Engage Target”) during the first 12 months following the closing date (the “Year-One Earnout Period”) as determined by us in accordance with GAAP, we agreed to pay the seller and the third party collectively an additional $500,000 in cash and issue an additional 1,008,547 shares of our common stock (the “Year-One Earnout Shares”);

 

 

 

 

·

if Daily Engage Media's revenues are at least $60,385,952, and operating income of at least $11,380,396 (the “Year-Two Daily Engage Target”) during the first 12 months following the Year-One Earnout Period (the “Year-Two Earnout Period”) as determined by us in accordance with GAAP, we agreed to pay the sellers and the third party an additional $500,000 in cash and issue an additional 796,221 shares of our common stock (the “Year-Two Earnout Shares”).  In addition, if the Year-Two Daily Engage Target is met, at the time of payment of the Year-Two Earnout Shares and the year-two earnout cash, the sellers and the third party collectively will also be entitled to receive the Year-One Earnout Shares and the year-one earnout cash to the extent not previously received; and

 

 

 

 

·

if Daily Engage Media's revenues are at least $96,512,204, and it has operating income of at least $18,524,967 (the “Year-Three Daily Engage Target”) during the 12 months following the Year-Two Earnout Period (the “Year-Three Earnout Period”) as determined by us in accordance with GAAP, we agreed to pay the sellers and the third party an additional $500,000 in cash and issue an additional 723,523 shares of our common stock (the “Year-Three Earnout Shares”). In addition, if the Year-Three Daily Engage Target is met, at the time of payment of the Year-Three Earnout Shares and the year-three earnout cash, the sellers and the third party collectively will also be entitled to receive the Year-One Earnout Shares, the year-one earnout cash, the Year-Two Earnout Shares and the year-two earnout cash, to the extent not previously received.


The Amended and Restated Purchase Agreement contained customary confidentiality and non-compete provisions, and we entered into a separate letter agreement with the third party which contained invention assignment and non-compete provisions.


Our websites and product offerings


Currently, in addition to our corporate website, www.brightmountainmedia.com, we own the following website properties which we have acquired or developed since 2013:


·

Advertisetothemilitary.com

·

Leoaffairs.com

·

BlackHelmetApparel.com

·

Militaryhousingrentals.com

·

Bootcamp4me.com

·

Militarystarter.com

·

Bootcamp4me.org

·

Popularmilitary.com

·

Brightwatches.com

·

Sargeslist.com

·

BrightMountainMedia.com

·

Thebrightnetwork.com

·

Coastguardnews.com

·

Thebright.com

·

Fdcareers.com

·

Thebrightmail.com

·

Thebravestonline.com

·

Usmclife.com

·

Firefightingnews.com

·

Wardocumentaryfilms.com

·

Gopoliceblotter.com

·

Warisboring.com

·

JQPublicblog.com

·

Welcomehomeblog.com


We also partner with four parties on five additional websites, havokjournal.com, Article107News.com, 24HourCampFire.com, and yuuut.com, under revenue sharing arrangements.




4



 


BrightWatches.com, BlackHelmet.com and GoPoliceBlotter.com are web-based “stores” where shoppers can purchase a variety of products including watches, clocks, apparel and accessories. We maintain an inventory of watches and clocks. The proprietary Black Helmet Apparel product line of clothing and accessories features designs that are hand drawn, unique and relay the fearless side of firefighting, including:


·

T-shirts

·

jackets

·

sweatshirts

·

drinkware

·

wallets

·

knives

·

hats

·

jewelry, including bracelets, earrings and pendants

·

decals and patches

·

phone accessories

·

sunglasses

·

backpacks


We sell these products through various distribution portals, which include Amazon and eBay, and through direct sales.  


In 2017 Black Helmet Apparel performed a market test for subscription sales to its customers for “mystery” boxes.  Based on the success of the market testing, the Company plans to begin offering this subscription to all customers in the second quarter of 2018.  We will be using software that allows us to match our products with our customer’s interests and focus on specific demographic groups that we feel will be most successful to the program.  The fee for the monthly subscription will be approximately $30.  We believe that this price point will allow us to reach a large audience, while maintaining profitable margins. Based on the variety of merchandise mentioned above, we feel our “mystery” boxes will be an attractive product line for our audience however there are no assurances that we will develop any significant revenues from this offering.


Intellectual Property


We currently rely on a combination of trade secret laws and restrictions on disclosure to protect our intellectual property rights. Our success depends on the protection of the proprietary aspects of our technology as well as our ability to operate without infringing on the proprietary rights of others. We also enter into proprietary information and confidentiality agreements with our employees, consultants and commercial partners and control access to, and distribution of, our software documentation and other proprietary information. We own various service marks and trademarks, which are registered with the United States Patent and Trademark Office including the following:


“THE BRIGHT NETWORK” Design and Service Mark;

“THEBRIGHT.COM” Logo Trade Mark and Service Mark;

“BRIGHT MOUNTAIN” Service Mark; and

“BLACK HELMET” Trademark


In addition to www.brightmountainmedia.com and www.thebright.com, we own multiple domain names that we may or may not operate in the future.


Technology


Our top technical priority is the fast and reliable delivery of pages and ads to our users. Our systems are designed to handle traffic and network growth. We rely on multiple tiers of redundancy/failover and third-party content delivery network to achieve our goal of 24 hours, seven-days-a-week Website uptime. Regular automated backups protect the integrity of our data. Our servers are continuously monitored by numerous third-party and open-source monitoring and alerting tools.




5



 


Competition


The internet and industries that operate through it are intensely competitive. We compete with other companies that have significantly greater financial, technical, marketing, and distribution resources. Our competitors include FoxNews.com, Yahoo!, AOL and its subsidiary Huffington Post.  Yahoo!, AOL and Huffington Post were recently acquired by Verizon Communications as it looks for growth in the digital, mobile and video marketplace.


We believe that we can effectively compete in the marketplace for the following reasons:


 

·

the acquisition of Daily Engage Media will accelerate the development of the Bright Mountain Media Ad Exchange Network;

 

 

 

 

·

we have limited ourselves to certain niche, but significant and identifiable, markets;

 

 

 

 

·

we have customized our websites to the interests of our users and provide excellent content and news; and

 

 

 

 

·

our CEO, W. Kip Speyer, has had extensive entrepreneurial and management experience, including experience with public companies.


Most of our competitors have significantly greater financial, technical, marketing and distribution resources as well as greater experience in the industry than we have. There are no assurances we will ever be able to effectively compete in our marketplace. Our websites may not be competitive with other technologies and/or our websites may be displaced by newer technology. If this happens, our sales and revenues will likely decline. In addition, our current and potential competitors may establish cooperative relationships with larger companies, to gain access to greater development or marketing resources. Competition may result in price reductions, reduced gross margins and loss of market share.


Government regulation


Aspects of the digital marketing and advertising industry and how our business operates are highly regulated. We are subject to a number of domestic and, to the extent our operations are conducted outside the U.S., foreign laws and regulations that affect companies conducting business on the internet and through other electronic means, many of which are still evolving and could be interpreted in ways that could harm our business. In particular, we are subject to rules of the Federal Trade Commission, or “FTC,” the Federal Communications Commission, or “FCC,” and potentially other federal agencies and state laws related to our advertising content and methods, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or “CAN-SPAM Act,” which establishes certain requirements for commercial electronic mail messages and specifies penalties for the transmission of commercial electronic mail messages that follow a recipient’s opt-out request or are intended to deceive the recipient as to source or content, and federal and state regulations covering the treatment of member data that we collect from endorsers.


U.S. and foreign regulations and laws potentially affecting our business are evolving frequently. We currently have not developed our internal compliance program, nor do we have policies in place to monitor compliance. Instead, we rely on the policies of our publishing partners. If we are unable to identify all regulations to which our business is subject and implement effective means of compliance, we could be subject to enforcement actions, lawsuits and penalties, including but not limited to fines and other monetary liability or injunction that could prevent us from operating our business or certain aspects of our business. In addition, compliance with the regulations to which we are subject now or in the future may require changes to our products or services, restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects of our services. Any such action could have a material adverse effect on our business, results of operations and financial condition.


The FTC adopted “Guides Concerning the Use of Endorsements and Testimonials in Advertising” on October 5, 2009. These guides recommend that advertisers and publishers clearly disclose in third-party endorsements made online, such as in social media, if compensation was received in exchange for said endorsements. Because some of our marketing campaigns entail the engagement of consumers to refer other consumers in their social networks to view ads or take action, and both we and the consumer may earn cash and other incentives, any failure on our part to comply with these guides may be damaging to our business. We currently do not take any steps to monitor compliance with these guides. In the event of a violation, the FTC could potentially identify a violation of the guides, which could subject us to a financial penalty or loss of endorsers or advertisers.




6



 


In the area of information security and data protection, many states have passed laws requiring notification to users when there is a security breach for personal data, such as the 2002 amendment to California’s Information Practices Act, or requiring the adoption of minimum information security standards that are often vaguely defined and difficult to practically implement. The costs of compliance with these laws may increase in the future as a result of changes in interpretation. Furthermore, any failure on our part to comply with these laws may subject us to significant liabilities.


We are also subject to federal, state, and foreign laws regarding privacy and protection of user data. Any failure by us to comply with these privacy-related laws and regulations could result in proceedings against us by governmental authorities or others, which could harm our business. In addition, the interpretation of data protection laws, and their application to the internet is unclear and in a state of flux. There is a risk that these laws may be interpreted and applied in conflicting ways from state to state, country to country, or region to region, and in a manner that is not consistent with our current data protection practices. Complying with these varying requirements could cause us to incur additional costs and change our business practices. Further, any failure by us to adequately protect our members’ privacy and data could result in a loss of member confidence in our services and ultimately in a loss of members and customers, which could adversely affect our business.


Employees


At March 20, 2018 we had 19 full-time and five part-time employees. We also utilize the services of 22 independent contractors who provide content, operational and related website services.


ITEM 1A.

RISK FACTORS.


Before you invest in our securities, you should be aware that there are various risks in making any such investment. You should consider carefully these risk factors, together with all of the other information included in this report before you decide to purchase any of our securities. If any of the following risks and uncertainties develop into actual events, our business, financial condition or results of operations could be materially adversely affected and you could lose your entire investment in our company.


RISKS RELATED TO OUR COMPANY


WE HAVE A HISTORY OF LOSSES.


We incurred net losses of $2,994,096 and $2,667,051, respectively, for 2017 and 2016. At December 31, 2017 we had an accumulated deficit of $11,818,902. While our revenues increased 90% for 2017 from 2016, our selling, general and administrative expenses, or “SG&A”, increased 19% in 2017 from 2016. Included in this increase in our SG&A in 2017 from 2016 is a 3% increase in non-cash expenses in 2017 from 2016 which was primarily attributable to amortization expense.  We anticipate that our operating expenses will continue to increase, and we may continue to incur losses in future periods until such time, if ever, as we are successful in significantly increasing our revenues and cash flow. There are no assurances that we will be able to significantly increase our revenues and cash flow to a level, which supports profitable operations and provides sufficient funds to pay our obligations.


OUR AUDITORS HAVE RAISED SUBSTANTIAL DOUBTS AS TO OUR ABILITY TO CONTINUE AS A GOING CONCERN.


Our consolidated financial statements have been prepared assuming we will continue as a going concern. We have experienced substantial and recurring losses from operations, which losses have caused an accumulated deficit of $11,818,902 at December 31, 2017. We have been and expect to continue funding our business until, if ever, we generate sufficient cash flow to internally fund our business, with and through sales of our securities. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. We anticipate that our operating expenses will continue to increase, and we will continue to incur substantial losses in future periods until we are successful in significantly increasing our revenues and cash flow. There are no assurances that we will be able to increase our revenues and cash flow to a level, which supports profitable operations and provides sufficient funds to pay our obligations. If we are unable to meet those obligations, we could be forced to cease operations in which event investors would lose their entire investment in our company.




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THERE ARE NO ASSURANCES WE WILL SUCCESSFULLY INTEGRATE THE DAILY ENGAGE MEDIA BUSINESSES INTO OUR BUSINESS, WHICH WOULD ADVERSELY AFFECT THE COMBINED COMPANY’S FUTURE RESULTS.


In September 2017 we closed our acquisition of Daily Engage Media. The success of this acquisition will depend, in large part, on the ability of the combined company to realize anticipated benefits from combining the businesses of the companies.  Our management has limited experience with integrating acquired companies' business and operations.  The failure to successfully integrate and to successfully manage the challenges presented by the integration process may result in the failure to achieve some or all the anticipated benefits of the transactions, which may have a material adverse effect on our operations and financial condition. Potential difficulties that may be encountered in the integration process include the following:


 

·

the ability of the acquired company to continue to report revenues at historic levels;

 

 

 

 

·

possible loss by the acquired company of material customers post-closing;

 

 

 

 

·

using the combined company’s assets efficiently to develop the business of the combined company;

 

 

 

 

·

potential unknown or currently unquantifiable liabilities associated with the acquisition and the operations of the combined company;

 

 

 

 

·

potential unknown and unforeseen expenses and delays associated with the acquisition;

 

 

 

 

·

performance shortfalls at one or both companies as a result of the diversion of management’s attention caused by integrating the companies’ operations;

 

 

 

 

·

necessary changes in the operations and culture of the acquired company post-closing in order to accommodate the changes from a privately-held company to a subsidiary of a public company;

 

 

 

 

·

significant increases in our operating expenses; and

 

 

 

 

·

additional business, financial and operating risks we have yet to identify.


There are no assurances that the acquisition will ultimately result in the realization of the anticipated benefits.  If we are unable to realize the perceived benefits from these acquisition, we have in the past and may be required to in the future impair some or all of the goodwill associated with this acquisition which would materially adversely impact our results of operations in future periods.


WE COULD BECOME SUBJECT TO SEASONAL FLUCTUATIONS IN OUR REVENUES IN FUTURE PERIODS ATTRIBUTABLE TO ADVERTISING SALES BY DAILY ENGAGE MEDIA.


Typically advertising technology companies such as Daily Engage Media report a material portion of their revenues during the fourth calendar quarter as a result of holiday related ad spend.  It is anticipated that this seasonality will continue.  Because of seasonal fluctuations, there can be no assurance that the results of any particular quarter will be indicative of results for the full year or for future years.




8



 


THERE ARE NO ASSURANCES OUR TRANSITION TO AN ADVERTISING NETWORK REVENUE BASED MODEL WILL BE SUCCESSFUL.


During the fourth quarter of 2015, we began to transition our company to a digital media company that will generate most of its revenue from the sales of advertising on its websites thereby reducing our dependence on product sales revenues. While we believe that this natural evolution of our model will permit us to concentrate our efforts on growing our highest profit opportunities through the leverage of our website portfolios and growing internet audience, there are no assurances we will be successful in these efforts. In addition to increasing our dependence on our relationship with Google until such time as we are able to launch the Bright Mountain Media Ad Exchange Network, we will become subject to significant competition from a variety of companies on a global scale with few barriers to entry in our market and many of these competitors have better name recognition and are better capitalized than our company. As a result, we may not be able to keep pace with our competitors’ marketing campaigns, pricing policies, and technological advances. We will also be required to adapt to rapidly changing technologies and industry standards and continually improve the speed, performance, features, ease of use and reliability of our websites. This includes making our products and services compatible and maintaining compatibility with multiple operating systems, desktop and mobile devices, and evolving network infrastructure. If we are unable to effectively adapt to competitive factors and compete effectively in the marketplace, it would have a material adverse effect on our business, results of operations, financial condition and the price of our common stock.


WE DO NOT KNOW HOW LONG IT WILL TAKE US TO ESTABLISH THE BRIGHT MOUNTAIN MEDIA AD EXCHANGE NETWORKOR WHAT THE ULTIMATE COST WILL BE.


A key component of our strategy is the establishment of the Bright Mountain Media Ad Exchange Network, a programmatic advertising network which will both sell digital advertisements on our company owned websites as well as providing third party websites with modest traffic a means by which they may be able to sell their digital advertising inventory at higher rates based upon the highly targeted nature of our demographics. However, as our ability to launch the network is subject to the availability of sufficient working capital, we are unable to predict when the Bright Mountain Media Ad Exchange Network will be established or what the ultimate costs to us will be.


IF WE FAIL TO DETECT ADVERTISING FRAUD OR OTHER ACTIONS THAT IMPACT OUR ADVERTISING CAMPAIGN PERFORMANCE, WE COULD HARM OUR REPUTATION WITH ADVERTISERS OR AGENCIES, WHICH WOULD CAUSE OUR REVENUE AND BUSINESS TO SUFFER.


Once established, the Bright Mountain Media Ad Exchange Network will rely on our ability to deliver successful and effective advertising campaigns. Some of those campaigns may experience fraudulent and other invalid impressions, clicks or conversions that advertisers may perceive as undesirable, such as non-human traffic generated by machines that are designed to simulate human users and artificially inflate user traffic on websites. These activities could overstate the performance of any given advertising campaign and could harm our reputation. It may be difficult for us to detect fraudulent or malicious activity on websites where we do not own content and rely in part on our customers to control such activity. If we fail to detect or prevent fraudulent or other malicious activity, the affected advertisers may experience or perceive a reduced return on their investment and our reputation may be harmed. High levels of fraudulent or malicious activity could lead to dissatisfaction with our solutions, refusals to pay, refund or future credit demands or withdrawal of future business.


THE ACQUISITION OF NEW BUSINESSES IS COSTLY AND THESE ACQUISITIONS MAY NOT ENHANCE OUR FINANCIAL CONDITION.


A significant element of our growth strategy has been to acquire companies which complement our business. The process to undertake a potential acquisition can be time-consuming and costly. We have and continue to expect to expend significant resources to undertake business, financial and legal due diligence on our potential acquisition targets and there is no guarantee that we will acquire the company after completing due diligence. The process of identifying and consummating an acquisition could result in the use of substantial amounts of cash and exposure to undisclosed or potential liabilities of acquired companies. In some instances, we may be required to provide historic audited financial statements for up to two years for acquisition targets in compliance with the rules and regulations of the SEC. The necessity to provide these audited financial statements will increase the costs to us of consummating an acquisition or, if it is determined that the target company cannot obtain the requisite audited financials, we may be unable to pursue an acquisition which might otherwise be accretive to our business. In addition, even if we are successful in acquiring additional companies, there are no assurances that the operations of these businesses will enhance our future financial condition. To the extent that a business we acquire does not meet the performance criteria used to establish a purchase price, some or all of the goodwill related to that acquisition could be charged against our future earnings, if any.




9



 


ONLINE SECURITY BREACHES COULD HARM OUR BUSINESS.


User confidence in our websites depends on maintaining strong security features. While we have not experienced any security breaches to date, experienced programmers or “hackers” could penetrate sectors of our systems. Because a hacker who is able to penetrate network security could misappropriate proprietary information or cause interruptions in our services, we may have to expend significant capital and resources to protect against or to alleviate problems caused by hackers. Additionally, we may not have a timely remedy against a hacker who is able to penetrate our network security. Such security breaches could materially affect our operations, damage our reputation and expose us to risk of loss or litigation. In addition, the transmission of computer viruses resulting from hackers or otherwise could expose us to significant liability. Our insurance policies may not be adequate to reimburse us for losses caused by security breaches. We also face risks associated with security breaches affecting third parties with whom we have relationships.


WE MUST PROMOTE THE BRIGHT MOUNTAIN BRAND TO ATTRACT AND RETAIN USERS, ADVERTISERS AND STRATEGIC PARTNERS.


The success of the Bright Mountain brand depends largely on our ability to provide high quality content which is of interest to our users. If our users do not perceive our existing content to be of high quality, or if we introduce new content or enter into new business ventures that are not favorably perceived by users, we may not be successful in promoting and maintaining the Bright Mountain brand. Any change in the focus of our operations creates a risk of diluting our brand, confusing users and decreasing the value of our website traffic base to advertisers. If we are unable to maintain or grow the Bright Mountain brand, our business would be severely harmed.


WE MAY EXPEND SIGNIFICANT RESOURCES TO PROTECT OUR CONTENT OR TO DEFEND CLAIMS OF INFRINGEMENT BY THIRD PARTIES, AND IF WE ARE NOT SUCCESSFUL WE MAY LOSE RIGHTS TO USE SIGNIFICANT MATERIAL OR BE REQUIRED TO PAY SIGNIFICANT FEES.


Our success and ability to compete are dependent on our proprietary content. We rely exclusively on copyright law to protect our content. While we actively take steps to protect our proprietary rights, these steps may not be adequate to prevent the infringement or misappropriation of our content, which could severely harm our business. In addition to content written by our employees, we also acquire content from various freelance providers and other third-party content providers. While we attempt to ensure that such content may be freely used by us, other parties may assert claims of infringement against us relating to such content. We may need to obtain licenses from others to refine, develop, market and deliver new content or services. We may not be able to obtain any such licenses on commercially reasonable terms or at all or rights granted pursuant to any licenses may not be valid and enforceable.


FAILURE TO PROTECT OUR INTELLECTUAL PROPERTY RIGHTS OR CLAIMS BY OTHERS THAT WE INFRINGE THEIR INTELLECTUAL PROPERTY RIGHTS COULD SUBSTANTIALLY HARM OUR BUSINESS.


Our website domain names are crucial to our business. However, as with phone numbers, we do not have and cannot acquire any property rights in an internet address. The regulation of domain names in the United States and in other countries is also subject to change. Regulatory bodies could establish additional top-level domains, appoint additional domain name registrars or modify the requirements for holding domain names. As a result, we might not be able to maintain our domain names or obtain comparable domain names, which could harm our business. We also rely on a combination of trade secret laws and restrictions on disclosure to protect our intellectual property rights. Our success depends on the protection of the proprietary aspects of our technology as well as our ability to operate without infringing on the proprietary rights of others. Despite these measures, any of our intellectual property rights could be challenged, invalidated, circumvented or misappropriated. Others may independently discover our trade secrets and proprietary information, and in such cases we could not assert any trade secret rights against such parties. Costly and time-consuming litigation could be necessary to enforce and determine the scope of our intellectual property rights. Therefore, in certain jurisdictions, we may be unable to protect our technology and designs adequately against unauthorized third party use, which could adversely affect our ability to compete.




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DEVELOPING AND IMPLEMENTING NEW AND UPDATED APPLICATIONS, FEATURES AND SERVICES FOR OUR WEBSITES MAY BE MORE DIFFICULT THAN EXPECTED, MAY TAKE LONGER AND COST MORE THAN EXPECTED AND MAY NOT RESULT IN SUFFICIENT INCREASES IN REVENUE TO JUSTIFY THE COSTS.


Attracting and retaining users of our websites requires us to continue to provide quality, targeted content and to continue to develop new and updated applications, features and services for our websites. If we are unable to do so on a timely basis or if we are unable to implement new applications, features and services without disruption to our existing ones, our ability to continue to expand our website traffic will be in jeopardy. The costs of development of these enhancements may negatively impact our ability to achieve profitability. There can be no assurance that the revenue opportunities from expanded website content, or updated technologies, applications, features or services will justify the amounts ultimately spent by us.


OUR TECHNOLOGY DEVELOPMENT EFFORTS MAY NOT BE SUCCESSFUL IN IMPROVING THE FUNCTIONALITY OF OUR NETWORK, WHICH COULD RESULT IN REDUCED TRAFFIC ON OUR WEBSITES.


If our websites do not work as intended, or if we are unable to upgrade the functionality of our websites as needed to keep up with the rapid evolution of technology for content delivery, our websites may not operate properly, which could harm our business. Additionally, software product design, development and enhancement involve creativity, expense and the use of new development tools and learning processes. Delays in software development processes are common, as are project failures, and either factor could harm our business.


OUR ABILITY TO DELIVER OUR CONTENT DEPENDS UPON THE QUALITY, AVAILABILITY, POLICIES AND PRICES OF CERTAIN THIRD-PARTY SERVICE PROVIDERS.


We rely on third parties to provide website hosting services. In certain instances, we rely on a single service provider for some of these services. In the event the provider were to terminate our relationship or stop providing these services, our ability to operate our websites could be impaired. Our ability to address or mitigate these risks may be limited. The failure of all or part of our website hosting services could result in a loss of access to our websites which would harm our results of operations.


WE MAY BE HELD LIABLE FOR CONTENT, BLOGS OR THIRD PARTY LINKS ON OUR WEBSITE OR CONTENT DISTRIBUTED TO THIRD PARTIES.


As a publisher and distributor of content over the internet, including blogs which appear on our websites and links to third-party websites that may be accessible through our websites, or content that includes links or references to a third-party’s website, we face potential liability for defamation, negligence, copyright, patent or trademark infringement and other claims based on the nature, content or ownership of the material that is published on or distributed from our websites. These types of claims have been brought, sometimes successfully, against online services, websites and print publications in the past. Other claims may be based on errors or false or misleading information provided on linked websites, including information deemed to constitute professional advice such as legal, medical, financial or investment advice. Other claims may be based on links to sexually explicit websites. Although we carry general liability insurance, our insurance may not be adequate to indemnify us for all liabilities imposed. Any liability that is not covered by our insurance or is in excess of our insurance coverage could severely harm our financial condition and business. Implementing measures to reduce our exposure to these forms of liability may require us to spend substantial resources and limit the attractiveness of our websites to users.


OUR MANAGEMENT MAY BE UNABLE TO EFFECTIVELY INTEGRATE OUR ACQUISITIONS AND TO MANAGE OUR GROWTH AND WE MAY BE UNABLE TO FULLY REALIZE ANY ANTICIPATED BENEFITS OF THESE ACQUISITIONS.


We are subject to various risks associated with our growth strategy, including the risk that we will be unable to identify and recruit suitable acquisition candidates in the future or to integrate and manage the acquired companies. Acquired companies’ histories, the geographical location, business models and business cultures will be different from ours in many respects. Successful integration of these acquisitions is subject to a number of challenges, including:


 

·

the diversion of management time and resources and the potential disruption of our ongoing business;

 

 

 

 

·

difficulties in maintaining uniform standards, controls, procedures and policies;

 

 

 

 

·

unexpected costs and time associated with upgrading both the internal accounting systems as well as educating each of their staff as to the proper methods of collecting and recording financial data;

 

 

 




















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·

potential unknown liabilities associated with acquired businesses;

 

 

 

 

·

the difficulty of retaining key alliances on attractive terms with partners and suppliers; and

 

 

 

 

·

the difficulty of retaining and recruiting key personnel and maintaining employee morale.


There can be no assurance that our efforts to integrate the operations of any acquired assets or companies will be successful, that we can manage our growth or that the anticipated benefits of these proposed acquisitions will be fully realized.


WE DEPEND ON THE SERVICES OF OUR CHIEF EXECUTIVE OFFICER, OUR VICE PRESIDENT - DIGITAL AND THE MANAGEMENT AT DAILY ENGAGE MEDIA.  THE LOSS OF EITHER OF THEIR SERVICES COULD HARM OUR ABILITY TO OPERATE OUR BUSINESS IN FUTURE PERIODS.


Our success largely depends on the efforts, reputation and abilities of W. Kip Speyer, our Chief Executive Officer, and Todd F. Speyer, our Vice President - Digital. While we are a party to an employment agreement with Mr. Kip Speyer and do not expect to lose his services in the foreseeable future, the loss of the services of Mr.  Kip Speyer could materially harm our business and operations in future periods. We are not a party to an employment agreement with Mr. Todd Speyer, his son. While we do not expect to lose the services of Mr. Todd Speyer in the foreseeable future, if he should choose to leave our company our business and operations could be harmed until such time as we were able to engage a suitable replacement for him.


At the closing of our acquisition of Daily Engage Media, we entered into employment agreements with two of its principals, Mr. Harry G. Pagoulatos and Mr. George G. Rezitis, to ensure the continuity of operations of this new subsidiary.  Notwithstanding these employment agreements, either employee is free to terminate the agreement without cause upon 90 days’ notice to us.  While we do not expect to lose either of these employee's services in the foreseeable future, if we should lose the services of one or both of these individuals our ability to effectively operate and grow that portion of our business will be in jeopardy until such time as we are able to recruit and engage suitable replacements.


WE MUST HIRE, INTEGRATE AND/OR RETAIN QUALIFIED PERSONNEL TO SUPPORT OUR EXPECTED BUSINESS EXPANSION.


Our success also depends on our ability to attract, train and retain qualified personnel. In addition, because our users must perceive the content of our websites as having been created by credible and notable sources, our success also depends on the name recognition and reputation of our editorial staff. Competition for qualified personnel is intense and we may experience difficulty in hiring and retaining highly skilled employees with appropriate qualifications. If we fail to attract and retain qualified personnel, our business will suffer.


WE DELIVER ADVERTISEMENTS TO USERS FROM THIRD-PARTY AD NETWORKS WHICH EXPOSES OUR USERS TO CONTENT AND FUNCTIONALITY OVER WHICH WE DO NOT HAVE ULTIMATE CONTROL.


We display pay-per-click, banner, cost per acquisition “CPM”, direct, and other forms of advertisements to users that come from third-party ad networks. We do not control the content and functionality of such third-party advertisements and, while we provide guidelines as to what types of advertisements are acceptable, there can be no assurance that such advertisements will not contain content or functionality that is harmful to users. Our inability to monitor and control what types of advertisements get displayed to users could have a material adverse effect on our business, financial condition and results of operations.


OUR SERVICES MAY BE INTERRUPTED IF WE EXPERIENCE PROBLEMS WITH OUR NETWORK INFRASTRUCTURE.


The performance of our network infrastructure is critical to our business and reputation. Because our services are delivered solely through the internet, our network infrastructure could be disrupted by a number of factors, including, but not limited to:


 

·

unexpected increases in usage of our services;

 

 

 

 

·

computer viruses and other security issues;

 

 

 

 

·

interruption or other loss of connectivity provided by third-party internet service providers;

 

 

 




















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·

natural disasters or other catastrophic events; and

 

 

 

 

·

server failures or other hardware problems.


If our services were to be interrupted, it could cause loss of users, customers and business partners, which could have a material adverse.


OUR SYSTEMS MAY FAIL DUE TO NATURAL DISASTERS, TELECOMMUNICATIONS FAILURES AND OTHER EVENTS, ANY OF WHICH WOULD LIMIT USER TRAFFIC.


Our websites are hosted by third party providers. Any disruption of the computing platform at these third party providers could result in a service outage. Fire, floods, earthquakes, power loss, telecommunications failures, break-ins, supplier failure to meet commitments, and similar events could damage these systems and cause interruptions in the hosting of our websites. Computer viruses, electronic break-ins or other similar disruptive problems could cause users to stop visiting our website and could cause advertisers to terminate any agreements with us. In addition, we could lose advertising revenues during these interruptions and user satisfaction could be negatively impacted if the service is slow or unavailable. If any of these circumstances occurred, our business could be harmed. Our insurance policies may not adequately compensate us for losses that may occur due to any failures of or interruptions in our systems. We do not presently have a formal disaster recovery plan.


Our websites must accommodate high volumes of traffic and deliver frequently updated information. While we have not experienced any systems failures to date, it is possible that we may experience systems failures in the future and that such failures could harm our business. In addition, our users depend on internet service providers, online service providers and other website operators for access to our websites. Many of these providers and operators have experienced significant outages in the past, and could experience outages, delays and other difficulties due to system failures unrelated to our systems. Any of these system failures could harm our business.


PRIVACY CONCERNS COULD IMPAIR OUR BUSINESS.


We have a policy against using personally identifiable information obtained from users of our websites without the user’s permission. In the past, the Federal Trade Commission has investigated companies that have used personally identifiable information without permission or in violation of a stated privacy policy. If we use personal information without permission or in violation of our policy, we may face potential liability for invasion of privacy for compiling and providing information to our corporate customers and electronic commerce merchants. In addition, legislative or regulatory requirements may heighten these concerns if businesses must notify internet users that the data may be used by marketing entities to direct product promotion and advertising to the user. Other countries and political entities, such as the European Union, have adopted such legislation or regulatory requirements. The United States may adopt similar legislation or regulatory requirements in the future. If consumer privacy concerns are not adequately addressed, our business, financial condition and results of operations could be materially harmed.


WE ARE SUBJECT TO A NUMBER OF REGULATORY RISKS. ANY FAILURE TO COMPLY WITH THE VARIOUS REGULATIONS COULD ADVERSELY IMPACT OUR BUSINESS.


We are subject to a number of domestic and, to the extent our operations are conducted outside the U.S., foreign laws and regulations that affect companies conducting business on the internet and through other electronic means, many of which are still evolving and could be interpreted in ways that could harm our business. U.S. and foreign regulations and laws potentially affecting our business are evolving frequently. We currently have not developed our internal compliance program nor do we have policies in place to monitor compliance. Instead, we rely on the policies of our publishing partners. If we are unable to identify all regulations to which our business is subject and implement effective means of compliance, we could be subject to enforcement actions, lawsuits and penalties, including but not limited to fines and other monetary liability or injunction that could prevent us from operating our business or certain aspects of our business. In addition, compliance with the regulations to which we are subject now or in the future may require changes to our products or services, restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects of our services. Any such action could have a material adverse effect on our business, results of operations and financial condition.



13



 


RISKS RELATED TO THE OWNERSHIP OF OUR SECURITIES


WE HAVE IDENTIFIED A MATERIAL WEAKNESS IN OUR INTERNAL CONTROL OVER FINANCIAL REPORTING AND MAY IDENTIFY ADDITIONAL MATERIAL WEAKNESSES IN THE FUTURE THAT MAY CAUSE US TO FAIL TO MEET OUR REPORTING OBLIGATIONS OR RESULT IN MATERIAL MISSTATEMENTS OF OUR FINANCIAL STATEMENTS. IF WE FAIL TO REMEDIATE ANY MATERIAL WEAKNESSES OR IF WE FAIL TO ESTABLISH AND MAINTAIN EFFECTIVE CONTROL OVER FINANCIAL REPORTING, OUR ABILITY TO ACCURATELY AND TIMELY REPORT OUR FINANCIAL RESULTS COULD BE ADVERSELY AFFECTED.


Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with U.S. generally accepted accounting principles, or “GAAP”. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of annual or interim financial statements will not be prevented or detected on a timely basis. Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2017. In making this assessment, management used the criteria set forth by the Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO 2013). Management’s assessment included an evaluation of the design of our internal control over financial reporting and testing of the operational effectiveness of these controls. Based on this assessment, our management has concluded that as of December 31, 2017, our internal control over financial reporting was not effective to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles as a result of material weaknesses. We identified material weaknesses, which included:


 

·

segregation of duties was inadequate for certain transaction cycles and processes related to those cycles.  In 2017 management hired two additional accounting staff and has implemented compensating review controls to further mitigate these risks; and

 

 

 

 

·

adequate monitoring controls was not in place to ensure correct analysis and application of GAAP.  In February 2018 management hired an additional accounting professional with GAAP and SEC experience to mitigate this risk.


While we have implemented a plan to remediate these weaknesses, we cannot assure you that we will be able to remediate these weaknesses, which could impair our ability to accurately and timely report our financial position, results of operations or cash flows. Our failure to remediate the material weaknesses identified above or the identification of additional material weaknesses in the future, could adversely affect our ability to report financial information, including our filing of quarterly or annual reports with the SEC on a timely and accurate basis. Moreover, our failure to remediate the material weaknesses identified above or the identification of additional material weaknesses could prohibit us from producing timely and accurate financial statements, which may adversely affect the market price of shares of our common stock.


BECAUSE WE DO NOT ANTICIPATE PAYING ANY CASH DIVIDENDS ON OUR COMMON STOCK IN THE FORESEEABLE FUTURE, CAPITAL APPRECIATION, IF ANY, WILL BE YOUR SOLE SOURCE OF POTENTIAL GAIN.


We have never declared or paid cash dividends on our common stock. We currently intend to retain all of our future earnings, if any, to finance the growth and development of our business. In addition, the terms of any future debt agreements may preclude us from paying dividends. As a result, capital appreciation, if any, of our shares of common stock and warrants will be your sole source of gain for the foreseeable future.




14



 


SOME PROVISIONS OF OUR CHARTER DOCUMENTS AND FLORIDA LAW MAY HAVE ANTI-TAKEOVER EFFECTS THAT COULD DISCOURAGE AN ACQUISITION OF US BY OTHERS, EVEN IF AN ACQUISITION WOULD BE BENEFICIAL TO OUR SHAREHOLDERS AND MAY PREVENT ATTEMPTS BY OUR SHAREHOLDERS TO REPLACE OR REMOVE OUR CURRENT MANAGEMENT.


Provisions in our amended and restated articles of incorporation and amended and restated bylaws, as well as provisions of Florida law, could make it more difficult for a third party to acquire us or increase the cost of acquiring us, even if doing so would benefit our shareholders, or remove our current management. These include provisions that:


 

·

permit our board of directors to issue up to 20,000,000 shares of preferred stock, with any rights, preferences and privileges as they may designate;

 

 

 

 

·

provide that all vacancies on our board of directors, including as a result of newly created directorships, may, except as otherwise required by law, be filled by the affirmative vote of a majority of directors then in office, even if less than a quorum;

 

 

 

 

·

provide that shareholders seeking to present proposals before a meeting of shareholders or to nominate candidates for election as directors at a meeting of shareholders must provide advance notice in writing, and also satisfy requirements as to the form and content of a shareholder’s notice;

 

 

 

 

·

not provide for cumulative voting rights, thereby allowing the holders of a majority of the shares of common stock entitled to vote in any election of directors to elect all of the directors standing for election; and

 

 

 

 

·

provide that special meetings of our shareholders may be called only by the board of directors or by the holders of at least 40% of our securities entitled to notice of and to vote at such meetings.


These provisions may frustrate or prevent any attempts by our shareholders to replace or remove our current management by making it more difficult for shareholders to replace members of our board of directors, who are responsible for appointing the members of our management. Section 607.0902 of the Florida Business Corporation Act provides provisions which may discourage, delay or prevent someone from acquiring us or merging with us whether or not it is desired by or beneficial to our shareholders. As permitted under Florida law, we have elected not to be governed by this statute. Any provision of our amended and restated articles of incorporation, amended and restated bylaws or Florida law that has the effect of delaying or deterring a change in control could limit the opportunity for our shareholders to receive a premium for their shares of common stock or warrants, and could also affect the price that some investors are willing to pay for our shares of common stock or warrants.


OUR COMPANY HAS A CONCENTRATION OF STOCK OWNERSHIP AND CONTROL, WHICH MAY HAVE THE EFFECT OF DELAYING, PREVENTING, OR DETERRING A CHANGE OF CONTROL.


Our common stock ownership is highly concentrated. Mr. W. Kip Speyer, our Chief Executive Officer and Chairman of the Board, together with members of our board of directors and a principal shareholder, beneficially owns approximately 71% of our total outstanding shares of common stock. As a result of the concentrated ownership of the stock, Mr. Speyer and our Board may be able to control all matters requiring shareholder approval, including the election of directors and approval of mergers and other significant corporate transactions. This concentration of ownership may have the effect of delaying, preventing or deterring a change in control of our company. It could also deprive our shareholders of an opportunity to receive a premium for their shares as part of a sale of our company and it may affect the market price of our common stock.


THE CONVERSION OF OUR OUTSTANDING 10% SERIES A CONVERTIBLE PREFERRED STOCK AND/OR 10% SERIES E CONVERTIBLE PREFERRED STOCK, OR THE PAYMENT OF STOCK DIVIDENDS ON THE SHARES OF 10% SERIES A CONVERTIBLE PREFERRED STOCK SHARES WILL BE DILUTIVE TO OUR COMMON SHAREHOLDERS.


At March 21, 2018 we had 100,000 shares of our 10% Series A convertible preferred stock outstanding and 1,875,000 shares of our 10% Series E convertible preferred stock. These shares are convertible into shares of our common stock on a one for one basis at the option of the holder up to the fifth anniversary of the date of issuance, at which time they are automatically converted into common stock if not previously converted. The conversion of these shares of preferred stock will result in the issuance of an additional 1,975,000 shares of our common stock. In addition, the designations, rights and preferences of the 10% Series A convertible preferred stock provide that a 10% annual dividend is payable in shares of our common stock at a rate of one share of common stock for each 10 shares of preferred stock outstanding. These dividends are payable in January of each year. The issuance of shares of our common stock upon the conversion of the 10% Series A convertible preferred stock and/or as payment of dividends on the shares will be dilutive to our existing shareholders and could adversely impact the market price of our common stock, should a market be developed of which there is no assurance.



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ITEM 1B.

UNRESOLVED STAFF COMMENTS.


Not applicable to a smaller reporting company.


ITEM 2.

DESCRIPTION OF PROPERTY.


We lease our corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet.  The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of $9,527 per month.


We lease retail space for our product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, Florida 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month. The rent commencement date is October 1, 2014 and was initially set to expire on September 30, 2017. In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location.  


In January 2017, we entered into an additional lease and modified and extended our existing lease for our retail site. The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach, Florida location commencing February 1, 2017, expiring January 31, 2022. We also prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements. Simultaneously, we modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $1,757 per month, escalating 3% per year thereafter.


In December 2016, we assumed the lease of the Black Helmet Apparel business warehouse facility consisting of approximately 2,667 square feet. The lease was renewed for a three-year term in April 2016 with an initial base rental rate of $1,641 per month.


ITEM 3.

LEGAL PROCEEDINGS.


From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business.  Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.


ITEM 4.

MINE SAFETY DISCLOSURES.


Not applicable to our company.




16



 


PART II


ITEM 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.


Our common stock is currently quoted on the OTCQB Tier of the OTC Markets under the symbol "BMTM." Although our common stock has been quoted in the over the counter market since December 27, 2013, the first trade did not occur until May 2014. Our common stock is thinly traded. The reported high and low bid prices for the common stock are shown below for the periods indicated. The quotations reflect inter-dealer prices, without retail mark-up, markdown or commission, and may not represent actual transactions.


 

 

High

 

 

Low

 

2016

 

 

 

 

 

 

 

 

First quarter ended March 31, 2016

 

$

0.75

 

 

$

0.69

 

Second quarter ended June 30, 2016

 

$

0.85

 

 

$

0.69

 

Third quarter ended September 30, 2016

 

$

0.85

 

 

$

0.85

 

Fourth quarter ended December 31, 2016

 

$

0.85

 

 

$

0.85

 

 

 

 

 

 

 

 

 

 

2017

 

 

 

 

 

 

 

 

First quarter ended March 31, 2017

 

$

0.85

 

 

$

0.80

 

Second quarter ended June 30, 2017

 

$

0.80

 

 

$

0.25

 

Third quarter ended September 30, 2017

 

$

0.55

 

 

$

0.26

 

Fourth quarter ended December 31, 2017

 

$

0.65

 

 

$

0.45

 


The last sale price of our common stock as reported on the OTCQB on March 20, 2018, the last reported transaction, was $0.55 per share. As of March 21, 2018, there were approximately 75 record owners of our common stock.


Dividend Policy


We have never paid cash dividends on our common stock. Payment of dividends will be within the sole discretion of our board of directors and will depend, among other factors, upon our earnings, capital requirements and our operating and financial condition. In addition, under Florida law, we may declare and pay dividends on our capital stock either out of our surplus, as defined in the relevant Florida statutes, or if there is no such surplus, out of our net profits for the year in which the dividend is declared and/or the preceding year. If, however, the capital of our company computed in accordance with the relevant Florida statutes, has been diminished by depreciation in the value of our property, or by losses, or otherwise, to an amount less than the aggregate amount of the capital represented by the issued and outstanding stock of all classes having a preference upon the distribution of assets, we are prohibited from declaring and paying out of such net profits any dividends upon any shares of our capital stock until the deficiency in the amount of capital represented by the issued and outstanding stock of all classes having a preference upon the distribution of assets shall have been repaired.


Recent sales of unregistered securities


In 2018 we issued 10,000 shares of our common stock as a dividend on the outstanding shares of our 10% Series A convertible preferred stock in accordance with the designations, rights and preferences of such preferred stock.  The recipient was an accredited investor and the issuance was exempt from registration under Securities Act in reliance on an exemption provided by Section 4(a)(2) of that act.


Between January 2018 and March 2018 we sold an aggregate of 1,762,500 units of our securities to 10 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) of the act and Rule 506(b) of Regulation D, resulting in gross proceeds to us of $705,000.  Each Unit, which was sold at a purchase price of $0.40, consisted of one share of common stock and one five year warrant to purchase one share of common stock at an exercise price of $0.65 per share.  Spartan Capital Securities, LLC, a broker-dealer and member of FINRA, served as placement agent for us in this offering.  As compensation for its services, we paid Spartan Capital Securities, LLC cash commissions totaling $70,500 and issued it five year placement agent warrants to purchase an aggregate of 147,000 shares of our common stock at an exercise price of $0.65 per share.  After payment of our offering expenses including legal, accounting, printing and other related expenses, we are using the net proceeds for working capital.


Between January 2018 and March 2018, Mr. W. Kip Speyer, an executive officer and member of our board of directors, an aggregate of 500,000 shares of our 10% Series E convertible preferred stock, resulting in gross proceeds to us of $200,000. We did not pay any commissions or finders fees, and the sales were made to Mr. Speyer, an accredited investor, in transactions exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) of that act.


Purchases of equity securities by the issuer and affiliated purchasers


None.



17



 


ITEM 6.

SELECTED FINANCIAL DATA.


Not applicable to a smaller reporting company.


ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.


The following discussion of our consolidated financial condition and results of operations for the years ended December 31, 2017 and 2016 should be read in conjunction with the audited consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under Item 1A. Risk Factors appearing elsewhere in this report. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.


Overview


Bright Mountain Media is a digital media holding company for online assets targeting and servicing the military and public safety markets. Last year, including Daily Engage Media from September 19, 2017, we delivered approximately 1,115,600,000 advertising impressions.  These impressions include both our targeted demographic and the larger general demographic from Daily Engage Media.  Our owned websites are dedicated to providing “those that keep us safe” places to go online where they can do everything from stay current on news and events affecting them, look for jobs, share information, communicate with the public, and purchase products. We own 24 websites and manage five additional websites, for a total of 29 websites, which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information, news and entertainment across various platforms that has proven to be of interest and engaging to them. Now coupled with our recently acquired wholly owned subsidiary Daily Engage Media, we have evolved to place our emphasis on not only providing quality content on our websites to drive traffic increases, but to increase the advertising revenue we generate from companies and brands looking to reach our audiences. Daily Engage Media is an ad network that connects general use advertisers with approximately 200 digital publications worldwide. Bright Mountain websites feature timely, proprietary and aggregated content covering current events and a variety of additional subjects targeted to the specific primarily young male demographics of the individual website. Our business strategy requires us to continue to provide this quality content to our niche markets as we integrate Daily Engage Media’s experience and expertise in connecting digital readers and advertisers to grow our business, operations and revenues. Presently, we generate revenue from two segments: product sales and advertising. Our focus at this time is to launch a full-scale ad exchange network platform, the Bright Mountain Media Ad Exchange Network. We believe that this new platform will become our core business and will have a significant impact on our future business and operations.


[bmtm_10k003.gif]



18



 


A key component of our growth is our transition to an ad exchange network. Our ad exchange network creates revenue from other publisher’s content in our market in the form of a revenue share based on ad impressions we deliver. For this reason, the managerial focus will be in increasing our total impressions delivered to grow our total advertising revenue. From the fourth quarter in 2016 to the fourth quarter of 2017, we experienced an 2,633% increase in the number of total ad impressions delivered including impressions from Daily Engage Media from September 19, 2017 to December 31, 2017.  Ad impression growth over the past five consecutive quarters is conveyed in the following graph:


[bmtm_10k005.gif]


The Bright Mountain Media Ad Exchange Network will include a real-time bidding Ad Exchange. This new platform is expected to have capabilities including the following:


 

·

server integration with several ad exchanges, making for extremely quick ad deployments;

 

 

 

 

·

leading targeting technology, allowing advertisers to pinpoint their marketing efforts to reach the military and public safety demographics across desktop, tablet, and mobile devices;

 

 

 

 

·

capable of handling any ad format, including video, display, and native ads; and

 

 

 

 

·

ad serving and self-service features for publishers and advertisers.


This Bright Mountain Media Ad Exchange Network will be a trading desk for publishers and advertisers where they will be able to login and choose from various features to maximize their earning potential. Publishers will be able to select a variety of ad units for their video, mobile, display and native advertisements and also have the ability to create their own unique ad formats. Advertisers will be able to choose where their ads will be seen using our filters or by connection directly with the publisher through our platform.


Our niche market for the military and public safety sectors consists of a targeted U.S. demographic of in excess of 40 million users including their spouses. Adding their parents and other family members increases the U.S. targeted market to approximately 100 million users. We also believe there are another estimated 100-plus million military and public safety personnel and their families and veterans internationally.


As a homogeneous group, our user profile should be attractive to local, national and international companies whose advertising budgets are shifting from print media, radio and television to the internet. We believe that the market for the military and public safety providers is fragmented, and that we have an opportunity to become a leading player in the market through growth, consolidation and the Bright Mountain Media Ad Exchange Network which will be specifically targeted to our niche demographics.




19



 


Our ability to fully implement this strategy and launch the Bright Mountain Media Ad Exchange Network is dependent upon our ability to raise additional sufficient capital. Historically we have been dependent upon loans and equity purchases from our Chief Executive Officer and, to a lesser extent in prior years from other accredited investors, to provide sufficient funds to meet our working capital needs. During the year ended December 31, 2017 we raised $1,460,000 of working capital through the issuance of convertible notes to our Chief Executive Officer, and an additional $600,000 through the sale of our equity securities, including $550,000 from the shares of our 10% Series E convertible preferred stock to our Chief Executive Officer and a member of our board of directors.  In addition, and as described earlier in this report under Item 5., subsequent to December 31, 2017 our Chief Executive Officer purchased an additional $200,000 in shares of our 10% Series E convertible preferred stock and we raised a total of $705,000 through the sale of our securities in a private placement and expect additional investments will continue throughout the period of the offering.


While we estimate that we need a minimum of $1,800,000 in additional working capital to provide sufficient funds to pay our operating expenses and fund our development over the next 12 months, we believe that if we are successful the anticipated revenues from Daily Engage Media will have a significant impact on our revenues and results of operations in future periods. While we have engaged a placement agent to assist us in raising capital privately on a best efforts basis, we do not have any firm commitments for this capital and any delay in raising sufficient funds will delay the implementation of our business strategy and could adversely impact our ability to significantly increase our revenues in future periods. In addition, if we are unable to raise the necessary additional working capital, absent a significant increase in our revenues, most particularly from Daily Engage Media, of which there is no assurance, we will be unable to continue to grow our company and may be forced to reduce certain operating expenses in an effort to conserve our working capital.  


Going Concern


For the year ended December 31, 2017, we reported a net loss of $2,994,096, cash used in operating activities of $1,732,618 and we had an accumulated deficit of $11,818,902 at December 31, 2017. The report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 2017 and 2016 and for the years then ended contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to generate revenues or report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our company.


Results of Operations


 

 

2017

 

 

2016

 

 

% Change

 

Product sales

 

$

2,577,331

 

 

$

1,499,010

 

 

  

71.9

%

Revenues from advertising

 

 

1,104,017

 

 

 

434,775

 

 

 

153.9

%

Total revenues

 

 

3,681,348

 

 

 

1,933,785

 

 

 

90.4

%

Cost of sales – products

 

 

1,899,370

 

 

 

1,123,005

 

 

 

69.1

%

Cost of sales - advertising

 

 

676,502

 

 

 

108,867

 

 

 

6,125.3

%

Total cost of sales

 

 

2,575,872

 

 

 

1,231,872

 

 

 

109.1

%

Total gross profit

 

$

1,105,476

 

 

$

799,913

 

 

 

38.2

%

Gross profit of product sales as a percentage of product sales

 

 

26.3%

 

 

 

25.1%

 

 

 

1.2%

 

Gross profit of advertising as a percentage of revenues from advertising

 

 

38.7%

 

 

 

97.5%

 

 

 

(58.8)

%

Selling, general and administrative expenses

 

 

3,693,571

 

 

 

3,093,295

 

 

 

19.4

%

(Loss) from operations

 

$

(2,588,095

)

 

$

(2,293,382

)

 

 

12.9

%


Revenue


Presently, we generate revenue from two segments: product sales and advertising which includes advertising revenue and subscriptions. Revenues related to product sales increased approximately 72% during the year ended December 31, 2017 from the comparable period in 2016.  This increase is attributable to our acquisition of the Black Helmet Apparel business in mid-December 2016. Sales by our Black Helmet Apparel business totaled $1,141,481 during the year ended December 31, 2017, with the remaining product sales in 2017 attributable to sales of clocks and watches and other apparel of $1,435,850. Historically, our product sales were related to sales of clocks and watches, and we expanded this revenue source through our acquisition of Black Helmet Apparel’s assets in December 2016.  2017 is the first full year of operations by us of the Black Helmet Apparel assets.  Our sales of clocks and watches increased 4% to $1,387,941 in 2017 as compared to 2016.  As described earlier in this report, during the second quarter of 2018 we expect to launch our “mystery” box subscription sales model and concentrate our focus in our clock and watch product sales on a limited number of items in an effort to reduce our inventory and carrying costs of those products, which are not a continuing focus of this segment of our business.



20



 


Advertising revenues increased approximately 154%in 2017 over 2016 which is attributable to Daily Engage Media sales of $716,082 for the period of September 19, 2017 through December 31, 2017 following the acquisition in mid-September 2017. With our operational focus on this segment of our business, subject to the availability of sufficient working capital we expect that Daily Engage Media’s revenues will increase in 2018.


Cost of Sales


The increase in our costs of sales in 2017 from 2016 is attributable to increases in both our reportable segments.  Costs of sales as a percentage of product sales increased 1.2% from period to period as a result of the variance in the gross profit margin in the Black Helmet Apparel product line.  Historically, we recognized a very low cost of sales for our advertising segment. Cost of sales as a percentage of advertising sales increased substantially in 2017 as compared to 2016 which is directly attributable to our acquisition of Daily Engage Media in the third quarter of 2017.  Following this transaction, we now incur costs of sales associated with this segment which includes revenue share payments to media providers and website publishers.  As we have limited operating history associated with Daily Engage Media, we are unable to predict gross margin trends in future periods.


Selling, General and Administrative Expenses


Selling, general and administrative expenses increased by approximately 19% for 2017 compared to 2016. Our selling, general and administrative expenses were 100% of our total revenues for 2017 as compared to 160% for 2016.


A significant portion of our selling, general and administrative expenses between periods was attributable to non-cash expenses recognized during 2017 and 2016, including primarily amortization expense attributable to intangible assets acquired and amortization of debt discounts of $519,864 and $573,190, respectively. In addition, stock options compensation expense totaled $108,090 and $147,472 for 2017 and 2016, respectively, and non-cash impairment expense of $70,404 and $95,773, respectively. During 2017 our payroll costs increased due to the staffing requirements related to the acquisition of Black Helmet Apparel and Daily Engage Media. Advertising and marketing expenses increased significantly year over year which is attributable to our acquisition of Black Helmet Apparel business during the fourth quarter 2016. For 2017 and 2016, advertising, marketing and promotion expense was $307,621 and $35,387, respectively. The business model for Black Helmet Apparel relies heavily on advertising and on-line promotion to drive product sales.


Selling, general and administrative expenses are expected to continue to increase in a controlled manor as we execute our planned growth strategy of increasing website visits both organically and through targeted acquisitions and providing the needed administrative support for the increased level of activities. During the third and fourth quarters of 2017 staff was added to the accounting department to improve controls over its accounting and reporting processes.


Total other income (expense)


Total other income (expense) primarily reflects interest expense associated with our borrowings under a non-convertible and several convertible notes. Our Chief Executive Officer loaned us an additional $1,460,000 during 2017 under a series of 6% to 12% convertible notes bringing the total notes payable to him at December 31, 2017 to $1,198,893 net of the related note discount. Interest under these notes totaled $323,112, inclusive of $168,613 in amortization of the related debt discount for 2017. In addition, we recorded interest of $51,389 during 2017 on a $500,000 note payable issued in November 2016. This note was amended in September 2017 to reduce the interest rate from 25% to 10% and extend the maturity date to December 31, 2017, and was further amended in March 2018, effective December 31, 2017, to extend the maturity date to April 30, 2018.




21



 


Quarterly results of operating data


The following table sets forth our unaudited quarterly statements of operations data for three months ended December 31, 2017 and 2016. We have prepared the quarterly data on a consistent basis with the audited consolidated financial statements included in this report. In the opinion of management, the financial information reflects all necessary adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of this data. This information should be read in conjunction with the audited consolidated financial statements and related notes included elsewhere in this report. The results of historical periods are not necessarily indicative of the results of operations for a full year or any future period.


 

 

For the Three Months Ended December 31,

 

 

 

2017

 

 

2016

 

Revenues

 

$

1,637,929

 

 

$

644,463

 

Cost of revenue

 

 

1,435,376

 

 

 

396,134

 

Gross profit

 

 

202,553

 

 

 

248,329

 

Selling, general and administrative expenses

 

 

947,334

 

 

 

887,440

 

Loss from operations

 

 

(744,782

)

 

 

(639,111

)

Net (loss)

 

$

(854,961

)

 

$

(677,786

)

Net loss per share, basic and diluted

 

$

(0.02

 

$

(0.02

Weighted average shares outstanding, basic and diluted

 

 

46,168,864

 

 

 

44,728,622

 


Selling, general and administrative expenses for the fourth quarter of 2017 increased by $59,894 over the same period in 2016. This increase is related to additional costs from recent acquisitions and the additional personnel it will take to make these businesses successful.


Liquidity and capital resources


Liquidity is the ability of a company to generate sufficient cash to satisfy its needs for cash. As of December 31, 2017, we had a balance of cash and cash equivalents of $140,022 and a working capital deficit of $399,610 as compared to cash and cash equivalents of $162,795 and working capital of $355,344 at December 31, 2016. Our current assets increased 12.5% at December 31, 2017 from December 31, 2016 which reflects the substantial increase in accounts receivable from our acquisition of Daily Engage Media in September 2017, offset with a large decrease in watch and apparel inventory. Our current liabilities increased 77.8% at December 31, 2017 from December 31, 2016 which primarily reflects a large increase in accounts payable related to the acquisition of Daily Engage Media as well as an increase in notes payable due to a non-related third party. In 2017, following the acquisition of Daily Engage Media, the $380,000 principal amount notes payable to the sellers were subsequently been reduced by $125,313 to reflect post-closing working capital adjustments.  During 2017 and 2016 our average monthly negative cash flow was approximately $150,000. As we continue our efforts to grow our business we expect that our monthly cash operating overhead will continue to increase as we add personnel, although at a lesser rate, and we are not able at this time to quantify the amount of this expected increase. In the first quarter of 2018 we implemented policies and procedures around cash collections to prevent the aging of accounts receivables that was experienced in 2017. Cash collection efforts have been successful, and we feel that we have appropriately reserved for uncollectible amounts at December 31, 2017.


During 2017 we raised $1,460,000 through the issuance of convertible promissory notes to Mr. Speyer, our Chief Executive Officer, and raised an additional $600,000 through sales of equity securities, including $550,000 through the sale of shares of our 10% Series E convertible preferred stock to Mr. Speyer and another member of our board of directors and $50,000 through the sale of shares of our common stock to a third party.  Subsequent to December 31, 2017 we have raised an additional $705,000 in gross proceeds in a private placement of our securities and $200,000 through additional sales of shares of our Series E 10% convertible preferred stock to Mr. Speyer.  We do not have any external sources of liquidity. In addition to the amounts owed Mr. Speyer under the convertible promissory notes which mature between September 2021 and August 2022, in November 2016 we borrowed $500,000 from an unrelated third party under an unsecured promissory note which initially matured in November 2017. On September 30,2017, the note was amended, extending the maturity to December 31,2017 and reducing the interest rate from 25% to 10%. In addition, the note holder reduced the accrued interest due under the note from approximately $106,000 to $50,000 at September 20,2017. On March 20, 2018, effective as of December 31, 2017, the maturity date of the note was further extended to April 30, 2018. Presently, we do not have sufficient funds to satisfy this unsecured obligation when it becomes due, however, we expect to be able to extend the maturity date of the note.


Our operations do not provide sufficient cash to pay our cash operating expenses. If we are unable to increase our revenues to a level which provides sufficient funds to pay our operating expenses without relying upon loans and equity purchases from related parties, as well as to pay our obligations as they become due, our ability to continue to as a going concern are in jeopardy.



22



 


Cash flows


Net cash flows used in operating activities totaled $1,732,618 and $1,860,515 for 2017 and 2016, respectively. During 2017, we used cash primarily to fund our net loss of $2,994,096 for the period as well as increases in accounts receivable, accounts payable and accrued interest, including to a related party. Cash used during 2016 was used primarily to fund our net loss of $2,667,051during the period.


Net cash flows used in investing activities totaled $224,429 and $669,114 for 2017 and 2016, respectively. Cash used included the purchase of fixed assets in 2017 of $16,628 and cash used in the acquisition of Daily Engage Media, net of $207,801.  Net cash used in investing activities in 2016 included $607,463, net, attributable to acquisitions and $61,651 attributable to the purchase of fixed assets.


Net cash flows provided from financing activities totaled $1,934,274 and $2,276,237 during 2017 and 2016, respectively. In both periods, cash was provided from the sale of our securities, net of repayments of debt obligations and the payable of cash dividends on our 10% Series E convertible preferred stock to related parties.


Non-GAAP Measures


We introduced adjusted EBITDA, a non-GAAP financial measure, beginning with the fourth quarter of 2014.


We report adjusted EBITDA as a supplemental measure to U.S. generally accepted accounting principles (“GAAP”). This measure is one of the primary metrics by which we evaluate the performance of our business, on which our internal budgets are based. We believe that investors have access to, and we are obligated to provide, the same set of tools that we use in analyzing our results. This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP results. We endeavor to compensate for the limitations of the non-GAAP measure presented by providing the comparable GAAP measure with equal or greater prominence and description of the reconciling items, including quantifying such items to derive the non-GAAP measure. We encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measure.


Our adjusted EBITDA is defined as operating income/loss excluding:


 

·

non-cash stock option compensation expense;

 

 

 

 

·

depreciation;

 

 

 

 

·

acquisition-related items consisting of amortization expense and impairment expense;

 

 

 

 

·

interest; and

 

 

 

 

·

amortization on debt discount.


We believe this measure is useful for analysts and investors as this measure allows a more meaningful year-to-year comparison of our performance. Moreover, our management uses this measure internally to evaluate the performance of our business as a whole. The above items are excluded from adjusted EBITDA measure because these items are non-cash in nature, and we believe that by excluding these items, adjusted EBITDA corresponds more closely to the cash operating income/loss generated from our business. Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statement of operations of certain expenses.




23



 


The following is an unaudited reconciliation of net (loss) to adjusted EBITDA for the periods presented:


 

 

For the Year Ended

December 31,

 

 

 

2017

 

 

2016

 

Net Loss

 

$

(2,994,096

)

 

$

(2,667,051

)

plus:

  

 

 

 

 

 

 

  

Stock compensation expense

 

 

108,090

 

 

 

147,472

 

Depreciation expense

 

 

26,129

 

 

 

13,955

 

Amortization expense

 

 

327,529

 

 

 

252,134

 

Amortization on debt discount

 

 

192,335

 

 

 

321,056

 

Impairment expense

 

 

70,404

 

 

 

95,773

 

Interest expense related to unamortized debt discount recognized upon note conversions

 

 

0

 

 

 

52,682

 

Adjusted EBITDA:

 

$

(2,269,609

)

 

$

(1,783,979

)


Critical accounting policies


The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, valuation of inventory, intangible assets, and equity based transactions. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to our audited consolidated financial statements appearing elsewhere in this report.


Recent accounting pronouncements


The recent accounting standards that have been issued or proposed by the Financial Accounting Standards Board (FASB) or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.  These recent accounting pronouncements are described in Note 1 to our notes to consolidated financial statements appearing later in this report.


Off balance sheet arrangements


As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.


ITEM 7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.


Not applicable for a smaller reporting company.


ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.


Please see our Financial Statements beginning on page F-1 of this annual report.


ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.


None.



24



 



ITEM 9A.

CONTROLS AND PROCEDURES.


Evaluation of Disclosure Controls and Procedures. We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under Exchange Act. In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Based on their evaluation as of the end of the period covered by this report, our Chief Executive Officer who also serves as our principal financial and accounting officer, concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure as a result of material weaknesses in our internal control over financial reporting described below. A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected.


Management’s Report on Internal Control over Financial Reporting. Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies and procedures that:


 

·

pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;

 

 

 

 

·

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and

 

 

 

 

·

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.


Because of the inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.


Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2017. In making this assessment, management used the criteria set forth by the Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO 2013). Management's assessment included an evaluation of the design of our internal control over financial reporting and testing of the operational effectiveness of these controls. Based on this assessment, our management has concluded that as of December 31, 2017, our internal control over financial reporting was not effective to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles as a result of material weaknesses. This identified material weaknesses, which include:


 

·

segregation of duties was inadequate for certain transaction cycles and processes related to those cycles.  In 2017 management hired two additional accounting staff and has implemented compensating review controls to further mitigate these risks; and

 

 

 

 

·

adequate monitoring controls was not in place to ensure correct analysis and application of GAAP.  In February 2018 management hired an additional accounting professional with GAAP and SEC experience to mitigate this risk.




25



 


We will continue to monitor and evaluate the effectiveness of our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remediated until such time as we have added to our accounting and administrative staff allowing improved internal control over financial reporting.


Changes in Internal Control over Financial Reporting. There have been no changes in our internal control over financial reporting during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.


ITEM 9B.

OTHER INFORMATION.


None.



26



 


PART III


ITEM 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.


Executive Officers and Directors


Name

 

Age

 

Positions

W. Kip Speyer

 

69

 

Chief Executive Officer, President and Chairman of the Board, principal financial and accounting officer

Todd F. Speyer

 

36

 

Vice President, Digital; Director

Richard Rogers

 

61

 

Director

Todd Davenport

 

67

 

Director

Charles H. Lichtman

 

62

 

Director

Charles B. Pearlman

 

72

 

Director


W. Kip Speyer has been our CEO, President and Chairman of the Board since May 2010 and has been serving as our principal financial and accounting officer on an interim basis. From 2005 to 2009 Mr. Speyer served as a director, the president and chief executive officer of Speyer Door and Window, LLC, which was sold to Haddon Windows, LLC (SecuraSeal, LLC, AccuWeld Corporation) in December 2009. From October 2002 to May 2005 Mr. Speyer had been a private investor. Mr. Speyer was president and chief executive officer of Intelligent Systems Software, Inc. from October 2000 through June 2002, whereby Mr. Speyer became chief executive officer of ICAD, Inc. (ICAD: NASDAQ) which was a combination of ISSI and Howtek, Inc. (HOWT:NASDAQ). Mr. Speyer was the president and chief executive officer of Galileo Corporation (GAEO: NASDAQ) from 1998 to 1999. Galileo Corporation changed its name to NetOptix (OPTX: NASDAQ) and was merged with Corning Corporation (GLW: NYSE) in a stock purchase in May 2000. From 1996 to 1998 Mr. Speyer was the president of Leisegang Medical Group, three medical device companies owned by Galileo Corporation. Prior to joining Galileo Corporation, Mr. Speyer founded Leisegang Medical, Inc. and served as its president and chief executive officer from 1986 to 1996. Leisegang Medical, Inc. was a company specializing in medical devices for women’s health. Mr. Speyer is a graduate of Northeastern University, Boston, Massachusetts, where he earned a Bachelor of Science Degree in Business Administration in 1972. Mr. W. Kip Speyer is active in many local charities and is the father of Mr. Todd F. Speyer, our Vice President, Digital and a director. Mr. Speyer’s experience as the Chief Executive Officer and/or Chairman of the Board of Directors of other public companies were factors considered by our board of directors in concluding that he should be serving as a director of our company.


Todd F. Speyer has been a member of the board of directors and an employee of our company since January 2011, currently serving as our Vice President, Digital. Mr. Speyer is responsible for the content and operations of our owned websites. For the previous five and one half years, he has been responsible for the integration of all website organic growth and acquisitions, including content, design and visitor traffic. Previously, Mr. Speyer was our Director of Business Development, helping locate acquisitions and shaping the website portfolio. Mr. Speyer graduated from Florida State University in 2004 with a Bachelor of Arts Degree in English Literature. Mr. Todd F. Speyer is the son of Mr. W. Kip Speyer, our CEO, President and Chairman. Mr. Speyer’s website development experience as well as his marketing experience were factors considered by our board of directors in concluding that he should be serving as a director of our company.


Richard Rogers has been a member of our board of directors since July 2013. For more than the past five years, Mr. Rogers has been the president and chief executive officer of On Course Insurance, Inc., which provides custom insurance analysis to create the appropriate customer solution for its clients. As an independent agency, On Course Insurance represents multiple insurance carriers. Mr. Rogers has been in the insurance industry since 1985. Mr. Rogers is a graduate of West Chester University and earned his Bachelor of Science Degree in pre-law in 1978. Mr. Rogers' business experience, with a concentration in a regulated industry, was the factor considered by our board of directors in concluding that he should be serving as a director of our company.




27



 


Todd F. Davenport has been a director since February 2012. Mr. Davenport is an accomplished executive with significant domestic and international marketing, sales and general managerial experience. He most recently served as President and CEO of Oxira Medical, Inc., Boca Raton, FL from 2008 to 2012. Oxira Medical, Inc., formerly known as Breeze Medical, Inc., was a pre-commercialization stage company targeting the development of catheter-based medical products to be used in the treatment of coronary arteries. Mr. Davenport was recruited by the Board of Cardio Optics, Inc. to be its President and CEO, where he worked from 2005 to 2007. Prior to that he was President, CEO and co-founder of Viacor, Inc. from 2000 to 2004. During this time he was the co-inventor of eight issued U.S. patents. Mr. Davenport graduated from Kent State University with a Bachelor of Science in Journalism. Mr. Davenport's marketing, sales and executive experience were factors considered by our board of directors in concluding that he should be serving as a director of our company.


Charles H. Lichtman has been a member of our board of directors since October 2014. For more than the past 10 years he has been a partner at the law firm of Berger Singerman in its Fort Lauderdale, Florida office. Mr. Lichtman’s practice focuses on complex commercial litigation and trial practice. He has significant experience in large fraud, corporate shareholder, finance and receivership/trustee cases of all types and he is admitted to practice before the U.S. Supreme Court. Mr. Lichtman received an A.B. Double Major with honors from Indiana University and Juris Doctorate from DePaul University, College of Law. Mr. Lichtman's professional experience as an attorney was the factor considered by our board of directors in concluding that he should be serving as a director of our company.


Charles B. Pearlman is a partner with Pearlman Law Group LLP. He has practiced law for more than 45 years and has extensive experience in the areas of corporate and securities law including mergers and acquisitions, public and private capital raising transactions, mergers and acquisitions, and venture capital.  Mr. Pearlman has represented both corporate clients and investment banking firms. While attending law school, Mr. Pearlman worked for the New York Stock Exchange and a NYSE member firm. Upon graduation, he served as a trial attorney and ultimately Chief Attorney with the United States Securities and Exchange Commission. As part of his practice, Mr. Pearlman also represents corporations and individuals who are the subject of an investigation by the Securities and Exchange Commission, FINRA and state securities departments.  Mr. Pearlman received his Juris Doctor from Brooklyn Law School in New York and a Bachelor of Science from the University of Pennsylvania.  Mr. Pearlman is admitted to practice in Florida and New York and his professional affiliations include The Florida Bar, the Broward County Bar Association, and the American Bar Association.  Pearlman Law Group LLP has acted as corporate/securities counsel for us.


There are no family relationships between any of the executive officers and directors other than as set forth above. Each director is elected at our annual meeting of shareholders and holds office until the next annual meeting of shareholders, or until his successor is elected and qualified. If any director resigns, dies or is otherwise unable to serve out his or her term, or if the board increases the number of directors, the board may fill any vacancy by a vote of a majority of the directors then in office, although less than a quorum exists. A director elected to fill a vacancy shall serve for the unexpired term of his or her predecessor. Vacancies occurring by reason of the removal of directors without cause may only be filled by vote of the shareholders.


Key Employees


While not executive officers or directors of our company, the following individuals are expected to make significant contributions to us.  


Harry G. Pagoulatos.  Mr. Pagoulatos, 44, has served as the Chief Operating Officer of Daily Engage Media since September 2017. He is the founder of Daily Engage Media and served as its chief financial officer from 2015 until our acquisition of the company in September 2017. From August 2010 until November 2015 he was the owner of Encore Ticket Store, an Internet sales company. Mr. Pagoulatos received a B.S. in Chemical Engineering from the New Jersey Institute of Technology.


George G. Rezitis.  Mr. Rezitis, 39, has served as Chief Technology Officer of Daily Engage Media since September 2017. He served as chief operating officer of Daily Engage Media from January 2016 until our acquisition of the company in September 2017. From January 2010 until October 2015 he was self-employed in affiliate marketing.


Leadership structure, independence of directors and risk oversight


Mr. W. Kip Speyer serves as both our Chief Executive Officer and Chairman of our board of directors. Messrs. Rogers, Davenport and Lichtman are considered independent directors within the meaning of Rule 5605 of the NASDAQ Marketplace Rules, but none are considered a “lead” independent director.



28



 


Risk is inherent with every business, and how well a business manages risk can ultimately determine its success. We face a number of risks, including credit risk, interest rate risk, liquidity risk, operational risk, strategic risk and reputation risk. Management is responsible for the day-to-day management of risks we face, while the board, as a whole and through its committees, has responsibility for the oversight of risk management. In its risk oversight role, the board of directors has the responsibility to satisfy itself that the risk management process designed and implemented by management are adequate and functioning as designed. To do this, the chairman of the board meets regularly with management to discuss strategy and the risks facing our company. Senior management attends the board meetings and is available to address any questions or concerns raised by the board on risk management and any other matters. The chairman of the board and independent members of the board work together to provide strong, independent oversight of our company’s management and affairs through its standing committees and, when necessary, special meetings of independent directors.


Committees of our board of directors


In May 2015 our board of directors established a standing Audit Committee and a standing Compensation Committee. In August, 2016 our board of directors established a standing Corporate Governance and Nominating Committee. Each committee has a written charter. The charters are available on our website at www.brightmountainmedia.com.  All committee members are required to be independent directors. Information concerning the current membership and function of each committee is as follows:


Director

 

Audit

Committee

 

Compensation

Committee

 

Corporate

Governance and

Nominating

Committee

Charles H. Lichtman

 

ü

 

 

 

ü

Todd Davenport

 

ü

 

ü

 

ü

Richard Rogers

 

 

 

ü

 

 


Audit Committee


The Audit Committee assists the board in fulfilling its oversight responsibility relating to:


 

·

the integrity of our financial statements;

 

 

 

 

·

our compliance with legal and regulatory requirements; and

 

 

 

 

·

the qualifications and independence of our independent registered public accountants.


The Audit Committee is composed of three directors, each of whom has been determined by the board of directors to be independent within the meaning of Rule 5605 of the NASDAQ Marketplace Rules. None of the members of the Audit Committee are qualified as an “audit committee financial expert” as defined by the SEC.


Compensation Committee


The Compensation Committee assists the board in:


 

·

determining, in executive session at which our Chief Executive Officer is not present, the compensation for our CEO or President, if such person is acting as the CEO;

 

 

 

 

·

discharging its responsibilities for approving and evaluating our officer compensation plans, policies and programs;

 

 

 

 

·

reviewing and recommending to the board regarding compensation to be provided to our employees and directors; and

 

 

 

 

·

administering our stock compensation plans.




29



 


The Compensation Committee is charged with ensuring that our compensation programs are competitive, designed to attract and retain highly qualified directors, officers and employees, encourage high performance, promote accountability and assure that employee interests are aligned with the interests of our shareholders. The Compensation Committee is composed of two directors, both of whom have been determined by the board of directors to be independent within the meaning of Rule 5605 of the NASDAQ Marketplace Rules.


Corporate Governance and Nominating Committee


The Corporate Governance and Nominating Committee:


 

·

assists the board in selecting nominees for election to the Board;

 

 

 

 

·

monitors the composition of the board;

 

 

 

 

·

develops and recommends to the board, and annually reviews, a set of effective corporate governance policies and procedures applicable to our company; and

 

 

 

 

·

regularly reviews the overall corporate governance of the Corporation and recommends improvements to the board as necessary.


The purpose of the Corporate Governance and Nominating Committee is to assess the performance of the board and to make recommendations to the board from time to time, or whenever it shall be called upon to do so, regarding nominees for the board and to ensure our compliance with appropriate corporate governance policies and procedures. The Corporate Governance and Nominating Committee is composed of two directors, both of whom have been determined by the board of directors to be independent within the meaning of Rule 5605 of the NASDAQ Marketplace Rules.


Shareholder nominations


Shareholders who would like to propose a candidate may do so by submitting the candidate’s name, resume and biographical information to the attention of our Corporate Secretary. All proposals for nomination received by the Corporate Secretary will be presented to the Corporate Governance and Nominating Committee for appropriate consideration. It is the policy of the Corporate Governance and Nominating Committee to consider director candidates recommended by shareholders who appear to be qualified to serve on our board of directors. The Corporate Governance and Nominating Committee may choose not to consider an unsolicited recommendation if no vacancy exists on the board of directors and the committee does not perceive a need to increase the size of the board of directors. In order to avoid the unnecessary use of the Corporate Governance and Nominating Committee’s resources, the committee will consider only those director candidates recommended in accordance with the procedures set forth below. To submit a recommendation of a director candidate to the Corporate Governance and Nominating Committee, a shareholder should submit the following information in writing, addressed to the Corporate Secretary of Bright Mountain at our main office:


 

·

the name and address of the person recommended as a director candidate;

 

 

 

 

·

all information relating to such person that is required to be disclosed in solicitations of proxies for election of directors pursuant to Regulation 14A under the Exchange Act;

 

 

 

 

·

the written consent of the person being recommended as a director candidate to be named in the proxy statement as a nominee and to serve as a director if elected;

 

 

 

 

·

as to the person making the recommendation, the name and address, as they appear on our books, of such person, and number of shares of our common stock owned by such person; provided, however, that if the person is not a registered holder of our common stock, the person should submit his or her name and address along with a current written statement from the record holder of the shares that reflects the recommending person’s beneficial ownership of our common stock; and

 

 

 

 

·

a statement disclosing whether the person making the recommendation is acting with or on behalf of any other person and, if applicable, the identity of such person.




30



 


Code of Ethics and Conduct


We have adopted a Code of Ethics and Conduct which applies to our board of directors, our executive officers and our employees. The Code of Ethics and Conduct outlines the broad principles of ethical business conduct we adopted, covering subject areas such as:


 

·

conflicts of interest;

 

 

 

 

·

corporate opportunities;

 

 

 

 

·

public disclosure reporting;

 

 

 

 

·

confidentiality;

 

 

 

 

·

protection of company assets;

 

 

 

 

·

health and safety;

 

 

 

 

·

conflicts of interest; and

 

 

 

 

·

compliance with applicable laws.


A copy of our Code of Ethics and Conduct is available without charge, to any person desiring a copy, by written request to us at our principal offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487.


Director compensation


 During 2017 members of our board of directors did not receive compensation for services as directors.  In December 2017 our board of directors adopted a compensation policy for our independent directors for 2018. Under the terms of the 2018 director compensation policy, independent directors will receive $500 in cash for each board meeting attended and members of any committee of the board receive an additional $250 per committee meeting attended.  Our non-independent directors are not compensated for their services.


The following table provides information concerning the compensation paid to our independent directors for their services as members of our board of directors for 2017. The information in the following table excludes any reimbursement of out-of-pocket travel and lodging expenses which we may have paid:


Director Compensation


Name

 

Fees

earned or

paid in

cash
($)

 

 

Stock

awards

($)

 

 

Option

awards

($)

 

 

Non-equity

incentive plan

compensation
($)

 

 

Nonqualified deferred

compensation

earnings

($)

 

 

All other

Compensation
($)

 

 

Total
($)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Richard Rogers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Todd Davenport

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Charles Lichtman

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dr. Randolph Pohlman (1)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

———————


(1)

Dr. Pohlman served as a member of our board of directors until June 2017.




31



 


Compliance with Section 16(a) of the Exchange Act


Section 16(a) of the Exchange Act of 1934, as amended, requires our executive officers and directors, and persons who beneficially own more than 10% of a registered class of our equity securities to file with the Securities and Exchange Commission initial statements of beneficial ownership, reports of changes in ownership and annual reports concerning their ownership of our common shares and other equity securities, on Forms 3, 4 and 5 respectively. Executive officers, directors and greater than 10% shareholders are required by the Securities and Exchange Commission regulations to furnish us with copies of all Section 16(a) reports they file. Based on our review of the copies of such forms received by us, and to the best of our knowledge, all executive officers, directors and persons holding greater than 10% of our issued and outstanding stock have filed the required reports in a timely manner during 2017, except Mr. Kip Speyer who failed to timely file four Form 4 reporting four acquisitions.  These reports have been subsequently filed.


ITEM 11.

EXECUTIVE COMPENSATION.


The following table summarizes all compensation recorded by us in the past two years for:


 

·

our principal executive officer or other individual serving in a similar capacity;

 

 

 

 

·

our two most highly compensated executive officers other than our principal executive officer who were serving as executive officers at December 31, 2017; and

 

 

 

 

·

up to two additional individuals for whom disclosure would have been required but for the fact that the individual was not serving as an executive officer at December 31, 2017.


For definitional purposes, these individuals are sometimes referred to as the “named executive officers.” The amounts included in the “Stock Awards” column represent the aggregate grant date fair value of the shares of our common stock, computed in accordance with ASC Topic 718. The assumptions made in the valuations of the stock awards are included in Note 12 of the notes to our consolidated financial statements appear later in this report.


Summary Compensation Table


Name and principal position

 

Year

 

Salary

($)

 

 

Bonus

($)

 

 

Stock

Awards

($)

 

 

Option

Awards

($)

 

 

No equity

incentive

plan

compensation

($)

 

 

Non-qualified

deferred

compensation

earnings

($)

 

 

All other

compensation

($)

 

 

Total

($)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

W. Kip Speyer,

 

2017

 

 

165,000

 

 

 

 

 

 

1,200

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

166,200

 

Chief Executive Officer

 

2016

 

 

116,250

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

116,250

 


Employment agreement with W. Kip Speyer


We have entered into an Executive Employment Agreement with W. Kip Speyer, our Chief Executive Officer, with an effective date of June 1, 2014. Under the terms of this agreement, he is serving as Chairman of the Board, Chief Executive Officer and President of our company. On April 1, 2017, we entered into an amendment to his employment agreement which extended the term for an additional three years, set his base compensation at $165,000 per annum and provided the ability to earn a performance bonus beginning for 2017 based upon annual revenues above $3,000,000 per year and the certain earnings before interest, taxes and depreciation, or “EBITDA,” goals as follows: (i) for annual revenues of $3,000,000 to $3,500,000, a bonus of 25% of his then base salary; (ii) for annual revenues of $3,500,001 to $4,000,000 and a minimum EBITDA of $100,000, a bonus of 40% of his then base salary; (iii) for annual revenues of $4,000,0001 to $4,500,000 and a minimum EBITDA of $150,000, a bonus of 65% of his then base salary; and (iv) for annual revenues of $4,500,001 or greater and a minimum EBITDA of $175,000, a bonus of 80% of this then base salary.




32



 


The agreement with Mr. Speyer will terminate upon his death or disability. In the event of a termination upon his death, we are obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. We are also entitled to terminate the agreement either with or without case, and he is entitled to voluntarily terminate the agreement upon one year’s notice to us. In the event of a termination by us for cause, as defined in the agreement, or voluntarily by Mr. Speyer, we are obligated to pay him the base salary through the date of termination. In the event we terminate the agreement without cause, we are obligated to give him one years’ notice of our intent to terminate and, at the end of the one-year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if we materially breach any term of the agreement or if a successor to our company fails to assume our obligations under Mr. Speyer’s employment agreement. In that event, he will be entitled to the same compensation as if we terminated the agreement without cause.  The employment agreement contains customary non-compete and confidentiality provisions. We have also agreed to indemnify Mr. Speyer pursuant to the provisions of our amended and restated articles of incorporation and amended and restated by-laws.


Daily Engage Media Management Employment Agreements


In connection with our acquisition of Daily Engage Media we entered into three year employment agreements with Messrs. Pagoulatos and Rezitis.  The terms of the employment agreements are identical except for the amount of base salary each individual will receive.  We agreed to pay Mr. Pagoulatos an annual base salary of $60,000 during the first year of the term of his employment agreement, which increases to $75,000 annually for the remainder of the term.  We agreed to pay Mr. Rezitis an annual base salary of $70,000 during the first year of the term of his employment agreement, which increases to $75,000 annually for the remainder of the term.  Both employees are entitled to receive a discretionary bonus as may be awarded by our board of directors in their sole discretion, as well as participation in executive benefit programs we may offer, paid vacation and reimbursement for business expenses.


The employment agreements contain customary confidentiality, non-compete and indemnification provisions.  


Outstanding equity awards at fiscal year-end


The following table provides information concerning unexercised stock options, stock that has not vested and equity incentive plan awards for each named executive officer outstanding as of December 31, 2017, together with unexercised stock options, stock that has not vested and equity incentive plan awards for each of our other executive officers outstanding as of December 31, 2017:


 

 

OPTION AWARDS

 

STOCK AWARDS

 

Name

 

Number of

Securities

Underlying

Unexercised

Options

(#)

Exercisable

 

Number of

Securities

Underlying

Unexercised

Options

(#)

Unexercisable

 

Equity

Incentive

Plan

Awards:

Number of

Securities

Underlying

Unexercised

Unearned

Options

(#)

 

Option

Exercise

Price

($)

 

Option

Expiration

Date

 

Number of

Shares or

Units of

Stock That

Have Not

Vested
(#)

 

Market

Value

of Shares or

Units of

Stock

That Have

Not Vested

($)

 

Equity

Incentive

Plan

Awards:

Number of

Unearned

Shares,

Units

or Other

Rights that

Have Not

Vested

(#)

 

Equity

Incentive

Plan

Awards:

Market or

Payout

Value

of Unearned

Shares,

Units

or Other

Rights That

Have Not

Vested

(#)

 

W. Kip Speyer

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 




33



 


ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.


At March 21, 2018, we had 47,941,364 shares of our common stock issued and outstanding. The following table sets forth information regarding the beneficial ownership of our common stock as of that date by:


 

·

each person known by us to be the beneficial owner of more than 5% of our common stock;

 

 

 

 

·

each of our directors;

 

 

 

 

·

each of our named executive officers; and

 

 

 

 

·

our named executive officers and directors as a group.


Unless specified below, the business address of each shareholder is c/o 6400 Congress Avenue, Suite 2050, Boca Raton, FL 33487. The percentages in the table have been calculated on the basis of treating as outstanding for a particular person, all shares of our common stock outstanding on that date and all shares of our common stock issuable to that holder in the event of exercise of outstanding options, warrants, rights or conversion privileges owned by that person at that date which are exercisable within 60 days of that date. Except as otherwise indicated, the persons listed below have sole voting and investment power with respect to all shares of our common stock owned by them, except to the extent that power may be shared with a spouse.


Name of Beneficial Owner

 

Amount and

Nature of

Beneficial

Ownership

 

 

% of Class

 

 

 

 

 

 

 

 

W. Kip Speyer (1)

 

 

28,580,585

 

 

 

52.9

%

Todd F. Speyer (2)

 

 

771,500

 

 

 

1.6

%

Richard Rogers (3)

 

 

624,000

 

 

 

1.3

%

Todd Davenport (4

 

 

102,500

 

 

 

1

%

Charles H. Lichtman (5)

 

 

1,306,537

 

 

2.7

%

Charles B. Pearlman (6)

 

 

160,100

 

 

1

%

All directors and executive officers as a group (six persons) (1)(2)(3)(4)(5)(6)

 

 

31,545,222

 

 

57.8 

%

Andrew A. Handwerker (7)

 

 

9,306,388

 

 

19.3

%

————

(1)

The number of shares of common stock beneficially owned by Mr. Speyer includes 4,300,000 shares underlying convertible promissory notes and 1,750,000 shares issuable upon the conversion of shares of our 10% Series E convertible preferred stock.

 

 

(2)

The number of shares of common stock beneficially owned by Mr. Speyer includes 230,000 shares underlying vested stock options.

 

 

(3)

The number of shares of common stock beneficially owned by Mr. Rogers includes 125,000 shares issuable upon the conversion of shares of our 10% Series E convertible preferred stock and 75,000 shares underlying vested stock options.

 

 

(4)

The number of shares of common stock beneficially owned by Mr. Davenport includes 66,500 shares underlying vested stock options.

 

 

(5)

The number of shares beneficially owned by Mr. Lichtman includes 60,500 shares underlying vested stock options.

 

 

(6)

The number of shares beneficially owned by Mr. Pearlman includes 100,000 shares held of record by an entity over which Mr. Pearlman has voting and dispositive control.

 

 

(7)

The number of shares beneficially owned by Mr. Handwerker includes:

 

 

 

·

4,982,000 shares held jointly with his wife;

 

·

4,078,388 shares held individually; and

 

·

250,000 shares of common stock underlying warrants.

 

 

 

 

Mr. Handwerker’s address is 4399 Pine Tree Drive, Boynton Beach, FL 33436.




34



 


Securities authorized for issuance under equity compensation plans


The following table sets forth securities authorized for issuance under any equity compensation plans approved by our shareholders as well as any equity compensation plans not approved by our shareholders as of December 31, 2017.


Plan category

 

Number of

securities to be

issued upon

exercise of

outstanding

options, warrants

and rights (a)

 

 

Weighted

average

exercise price

of outstanding

options, warrants

and rights

 

 

Number of

securities

remaining

available for

future issuance

under equity

compensation

plans (excluding

securities

reflected in

column (a))

 

Plans approved by our shareholders:

 

 

 

 

 

 

 

 

 

 

 

 

2011 Stock Option Plan

 

 

873,000

 

 

 

$0.20

 

 

 

27,000

 

2013 Stock Option Plan

 

 

775,000

 

 

 

$0.51

 

 

 

125,000

 

2015 Stock Option Plan

 

 

625,000

 

 

 

$0.80

 

 

 

375,000

 

Plans not approved by shareholders:

 

 

 

 

 

n/a

 

 

 

n/a

 


ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.


Except as set forth below, we were not a party to any related party transactions during the last two years or the subsequent interim period, other than the issuance of convertible notes to Mr. Speyer, our Chief Executive Officer, and purchase of our securities by him, members of our board of directors and a principal shareholder as described in the notes to our consolidated financial statements appearing elsewhere in this report, which such purchases were on the same terms and conditions as made available to unaffiliated third parties in the various private offerings. Included in those purchases in 2017 were shares of our 10% Series E convertible preferred stock by Mr. Kip Speyer and another member of our board of directors. In accordance with the designations, rights and preferences of such shares, we paid related parties cash dividends of $11,303 during 2017. In addition, we paid Mr. Speyer cash interest on the convertible notes of $160,000 during 2017. Subsequent to the end of 2017, Charles B. Pearlman, Esq. was appointed to our board of directors to fill a vacancy. Mr. Pearlman’s law firm has served as corporate/securities counsel for our company since inception Mr. Pearlman’s firm billed us $108,333 and $98,406 in legal fees in 2017 and 2016, respectively.


Director independence


Messrs. Rogers, Davenport and Lichtman are considered “independent” within the meaning of meaning of Rule 5605 of the NASDAQ Marketplace Rules.


ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES.


The following table shows the fees that were billed for the audit and other services provided by for 2017 and 2016.


 

 

2017

 

 

2016

 

 

 

 

 

 

 

 

Audit Fees

 

$

86,900

 

 

$

50,163

 

Audit-Related Fees

 

 

25,396

 

 

 

51,120

 

Tax Fees

 

 

1,000

 

 

 

1,000

 

All Other Fees

 

 

 

 

 

 

Total

 

$

113,296

 

 

$

102,283

 


Audit Fees — This category includes the audit of our annual financial statements, review of financial statements included in our Quarterly Reports on Form 10-Q and services that are normally provided by the independent registered public accounting firm in connection with engagements for those fiscal years. This category also includes advice on audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.




35



 


Audit-Related Fees — This category consists of assurance and related services by the independent registered public accounting firm that are reasonably related to the performance of the audit or review of our financial statements or acquisition audits and are not reported above under “Audit Fees.” The services for the fees disclosed under this category include consultation regarding our correspondence with the Securities and Exchange Commission and other accounting consulting.


Tax Fees — This category consists of professional services rendered by our independent registered public accounting firm for tax compliance and tax advice. The services for the fees disclosed under this category include tax return preparation and technical tax advice.


All Other Fees — This category consists of fees for other miscellaneous items.


Our board of directors has adopted a procedure for pre-approval of all fees charged by our independent registered public accounting firm. Under the procedure, the Audit Committee of the Board approves the engagement letter with respect to audit, tax and review services. Other fees are subject to pre-approval by the Audit Committee. The audit and tax fees paid to the auditors with respect to 2017 and 2016 were pre-approved by the Audit Committee.







36



 


PART IV


ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES.


(a)(1)

Financial statements.


 

·

Report of Independent Registered Public Accounting Firm;

 

 

 

 

·

Consolidated balance sheets at December 31, 2017 and 2016;

 

 

 

 

·

Consolidated statement of operations for the years ended December 31, 2017 and 2016;

 

 

 

 

·

Consolidated statements of change in shareholders’ equity for the years ended December 31, 2017 and 2016;

 

 

 

 

·

Consolidated statements of cash flows for the years ended December 31, 2017 and 2016; and

 

 

 

 

·

Notes to consolidated financial statements.



(b)

Exhibits.


Exhibit

Number

 

Description

3.1

 

Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.3 to the registration statement on Form 10, SEC File No. 000-54887).

3.2

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.3 to the Current Report on Form 8-K filed on July 9, 2013).

3.3

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.4 to the Current Report on Form 8-K filed on November 26, 2013).

3.4

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.4 to the Current Report on Form 8-K filed on December 30, 2013).

3.5

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.5 to the Annual Report on Form 10-K for the year ended December 31, 2013).

3.6

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.6 to the Current Report on Form 8-K filed on July 28, 2014).

3.7

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.5 to the Annual Report on Form 10-K/A for the year ended December 31, 2014).

3.8

 

Amended and Restated Bylaws (incorporated by reference to Exhibit No. 3.2 to the registration statement on Form 10, SEC File No. 000-54887)

3.9

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit No. 3.7 to the Current Report on Form 8-K filed December 4, 2015).

3.10

 

Articles of Amendment to the Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit 3.10 to the Quarterly Report on Form 10-Q for the period ended September 30, 2017).

4.1

 

Form of Unit warrants *

4.2

 

Form of Placement Agent Warrants *

10.1

 

2011 Stock Option Plan (incorporated by reference to Exhibit No. 10.1 to the registration statement on Form 10, SEC File No. 000-54887).

10.2

 

Lease Agreement dated December 9, 2010 for principal executive offices (incorporated by reference to Exhibit 10.2 to the registration statement on Form 10, SEC File No. 000-54887).

10.3

 

Agreement with Google AdSense (Incorporated by reference to Exhibit No. 10.7 to the registration statement on Form 10, SEC File No. 000-54887).

10.4

 

Agreement with News Distribution Network, Inc. (incorporated by reference to Exhibit 10.8 to the registration statement on Form 10, SEC File No. 000-54887).

10.5

 

Website Purchase Agreement dated October 25, 2013 by and between Bright Mountain Holdings, Inc. and Chris David (incorporated by reference to Exhibit 10.16 to the Quarterly Report on Form 10-Q for the period ended September 30, 2013).

10.6

 

Lease Amendment to Lease Agreement dated January 3, 2011 for leased office premises (incorporated by reference to Exhibit No. 10.17 to the Quarterly Report on Form 10-Q for the period ended September 30, 2013).



37



 




10.7

 

2013 Stock Option Plan (incorporated by reference to Exhibit No. 10.18 to the Quarterly Report on Form 10-Q for the period ended September 30, 2013).

10.8

 

Website Purchase Agreement dated January 2, 2014 by and between Bright Mountain Holdings, Inc., and Dale B. “Chip” DeBlock, Leoaffairs.com, Fireaffairs.com, and Teacheraffairs.com (incorporated by reference to Exhibit No. 10.19 to the Quarterly Report on Form 10-Q for the period ended March 31, 2014).

10.9

 

Website Purchase Agreement effective March 2, 2014 by and between Bright Mountain , LLC and FD Careers Incorporated (incorporated by reference to Exhibit No. 10.20 to the Quarterly Report on Form 10-Q for the period ended March 31, 2014).

10.10

 

Executive Employment Agreement dated June 1, 2014 by and between Bright Mountain Holdings, Inc., and W. Kip Speyer (incorporated by reference to Exhibit No. 10.21 to the Current Report on Form 8-K filed on June 3, 2014).

10.11

 

Website Purchase Agreement dated July 1, 2014 by and between Bright Mountain Holdings, Inc., and Thomas Dale Wakefield, Eagle Empire LLC (incorporated by reference to Exhibit 10.22 to the Quarterly Report on Form 10-Q for the period ended June 30, 2014).

10.12

 

Website and Product Business Asset Purchase Agreement dated September 15, 2014 by and between Bright Mountain LLC, and Jason Crawford (incorporated by reference to Exhibit No. 10.23 to the Quarterly Report on Form 10-Q for the period ended September 30, 2014).

10.13

 

Consulting Agreement dated September 15, 2014 by and between Bright Mountain LLC, and Jason Crawford (incorporated by reference to Exhibit No. 10.24 to the Quarterly Report on Form 10-Q for the period ended September 30, 2014).

10.14

 

Lease Agreement dated August 15, 2014 by and between Bright Mountain LLC, and BRP Properties, a Florida general partnership (incorporated by reference to Exhibit No. 10.25 to the Quarterly Report on Form 10-Q for the period ended September 30, 2014).

10.15

 

Lease Agreement dated August 27, 2014 by and between Bright Mountain LLC, and OIII Realty Limited Partnership (incorporated by reference to Exhibit No. 10.26 to the Quarterly Report on Form 10-Q for the period ended September 30, 2014).

10.16

 

Website Asset Purchase Agreement dated January 2, 2015 by and between USMC Life, LLC and Bright Mountain, LLC (incorporated by reference to Exhibit No. 10.28 to the Current Report on Form 8-K filed on January 8, 2015).

10.17

 

Website Management Agreement dated January 2, 2015 by and between Kristine Ann Schellhaas and Bright Mountain, LLC (incorporated by reference to Exhibit No. 10.29 to the Current Report on Form 8-K filed on January 8, 2015).

10.18

 

Website Asset Purchase Agreement dated February 17, 2015 by and between Bright Mountain, LLC and Anthony Carr (incorporated by reference to Exhibit 10.34 to the Current Report on Form 8-K filed February 20, 2015).

10.19

 

Website Asset Purchase Agreement dated April 8, 2015 by and between FireResQ, Incorporated and Bright Mountain, LLC (incorporated by reference to Exhibit No. 10.35 to the Quarterly Report on Form 10-Q for the period ended March 31, 2015).

10.20

 

Website Asset Purchase Agreement dated June 1, 2015 by and between Christopher Fisher and Bright Mountain, LLC (incorporated by reference to Exhibit No. 10.36 to the Quarterly Report on Form 10-Q for the period ended June 30, 2015).

10.21

 

Addendum to Lease dated August 15, 2015 between OIII Realty Limited Partnership and Bright Mountain Holdings, Inc. (incorporated by reference to Exhibit No. 10.37 to the Quarterly Report on Form 10-Q for the period ended June 30, 2015).

10.22

 

Website Asset Purchase Agreement dated December 4, 2015 by and among War Is Boring, Ltd., David Axe and Bright Mountain, LLC (incorporated by reference to Exhibit No. 10.38 to the Current Report on Form 8-K as filed on January 8, 2016).

10.23

 

2015 Stock Option Plan (incorporated by reference to Exhibit 10.36 to the Current Report on Form 8-K as filed on May 27, 2015).

10.24

 

Consulting Services Agreement dated July 5, 2016 by and between Bright Mountain Media, Inc. and Almorli Advisors Inc. (incorporated by reference to the registration statement on Form S-1, SEC File No. 333-213,347, filed August 26, 2016)

10.25

 

Consulting Agreement dated July 5, 2016 by and between Bright Mountain Media, Inc. and Hallmark Investments, Inc., as amended (incorporated by reference to the registration statement on Form S-1, SEC File No. 333-213,347, filed August 26, 2016)

10.26

 

Website Management Services Agreement between David Axe and Bright Mountain, LLC (incorporated by reference to the registration statement on Form S-1, SEC File No. 333-213,347, filed August 26, 2016)



38



 




10.27

 

Publisher Licensing Agreement dated January 1, 2016 between Havok Media, LLC and Bright Mountain Media, Inc. (incorporated by reference to the registration statement on Form S-1, SEC File No. 333-213,347, filed August 26, 2016)

10.28

 

Asset Purchase Agreement dated December 16, 2016 effective December 15, 2016 by and among Bright Mountain Media, Inc., Bright Mountain, LLC, Sostre Enterprises, Inc., Pedro Sostre III and James Love (incorporated by reference to Exhibit 10.28 to the Current Report on Form 8-K filed December 21, 2016).

10.29

 

Services Agreement dated December 16, 2016 effective December 15, 2016 by and between Bright Mountain, LLC and Pedro Sostre III (incorporated by reference to Exhibit 10.29 to the Current Report on Form 8-K filed December 21, 2016).

10.30

 

Services Agreement dated December 16, 2016 effective December 15, 2016 by and between Bright Mountain, LLC and James Love (incorporated by reference to Exhibit 10.30 to the Current Report on Form 8-K filed December 21, 2016).

10.31

 

Membership Interest Purchase Agreement dated March 3, 2017, by and between Bright Mountain Media, Inc., Daily Engage Media Group LLC, Harry G. Pagoulatos, George G. Rezitis and Angelos Triantafillou (incorporated by reference to Exhibit 10.31 to the Current Report on Form 8-K filed March 9, 2017).

10.32

 

First Amendment to Executive Employment Agreement dated April 1, 2017 by and between Bright Mountain Media, Inc. and W. Kip Speyer (incorporated by reference to Exhibit 10.32 to the Current Report on Form 8-K filed April 6, 2017).

10.33

 

Amended and Restated Membership Interest Purchase Agreement dated September 19, 2017 by and among Bright Mountain Media, Inc., Daily Engage Media Group LLC and Harry G. Pagoulatos, George G. Rezitis and Angelos Triantafillou (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed September 25, 2017).

10.34

 

Letter agreement dated September 19, 2017 with Vinay Belani (incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K filed September 25, 2017).

10.35

 

Escrow Agreement dated September 19, 2017 by and among Bright Mountain Media, Inc., Harry G. Pagoulatos, George G. Rezitis, Angelos Triantafillou, Vinay Belani and Pearlman Law Group LLP, as escrow agent (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K filed September 25, 2017).

10.36

 

Employment Agreement by and between Bright Mountain Media, Inc. and Harry G. Pagoulatos (incorporated by reference to Exhibit 10.4 to the Current Report on Form 8-K filed September 25, 2017).

10.37

 

Employment Agreement by and between Bright Mountain Media, Inc. and George G. Rezitis (incorporated by reference to Exhibit 10.5 to the Current Report on Form 8-K filed September 25, 2017).

10.38

 

Promissory Note in the principal amount of $100,000 dated September 19, 2017 payable to Harry G. Pagoulatos (incorporated by reference to Exhibit 10.6 to the Current Report on Form 8-K filed September 25, 2017).

10.39

 

Promissory Note in the principal amount of $100,000 dated September 19, 2017 payable to George G. Rezitis (incorporated by reference to Exhibit 10.7 to the Current Report on Form 8-K filed September 25, 2017).

10.40

 

Promissory Note in the principal amount of $100,000 dated September 19, 2017 payable to Angelos Triantafillou (incorporated by reference to Exhibit 10.8 to the Current Report on Form 8-K filed September 25, 2017).

10.41

 

Promissory Note in the principal amount of $80,000 dated September 19, 2017 payable to Vinay Belani (incorporated by reference to Exhibit 10.9 to the Current Report on Form 8-K filed September 25, 2017).

10.42

 

Amendment to Amended and Restated Membership Interest Purchase Agreement dated November 14, 2017 by and among Bright Mountain Media, Inc., Daily Engage Media Group LLC, Harry g. Pagoulatos, George G. Rezitis and Angelos Triantafillou (incorporated by reference to Exhibit 10.11 to the Quarterly Report on Form 10-Q for the period ended September 30, 2017).

10.43

 

Amended and Restated Escrow Agreement dated November 14, 2017 by and among Bright Mountain Media, Inc., Harry G. Pagoulatos, George G. Rezitis, Angelos Triantafillou, Vinay Belani and Pearlman Law Group LLP, as escrow agent (incorporated by reference to Exhibit 10.12 to the Quarterly Report on Form 10-Q for the period ended September 30, 2017).

10.44

 

Amendment to New Promissory Note *

14.1

 

Code Conduct and Ethics (incorporated by reference to Exhibit 14.1 to the Annual Report on Form 10-K for the year ended December 31, 2013).

21.1

 

Subsidiaries of the registrant (incorporated by reference to the registration statement on Form S-1, SEC File No. 333-213,347, filed August 26, 2016)

23.1

 

Consent of Independent Registered Public Accounting Firm *

31.1

 

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer *

31.2

 

Rule 13a-14(a)/15d-14(a) Certification of principal financial and accounting officer *

32.1

 

Section 1350 Certification of Chief Executive Officer and principal financial and accounting officer*



39



 




101.INS

 

XBRL INSTANCE DOCUMENT *

101.SCH

 

XBRL TAXONOMY EXTENSION SCHEMA *

101.CAL

 

XBRL TAXONOMY EXTENSION CALCULATION LINKBASE *

101.DEF

 

XBRL TAXONOMY EXTENSION DEFINITION LINKBASE *

101.LAB

 

XBRL TAXONOMY EXTENSION LABEL LINKBASE *

101.PRE

 

XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE *

———————

*

Filed herewith.




40



 


SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


 

Bright Mountain Media, Inc.

 

 

 

April 2, 2018

By:

/s/ W. Kip Speyer

 

 

W. Kip Speyer, Chief Executive Officer


POWER OF ATTORNEY


Each person whose signature appears below hereby constitutes and appoints W. Kip Speyer his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments (including amendments) to this Annual Report on Form 10-K for the year ended December 31, 2017, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, and hereby grants to such attorney-in-fact and agent, full power and authority to do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent, or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.


Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant in the capacities and on the dates indicated.


Name

 

Positions

 

Date

 

 

 

 

 

/s/ W. Kip Speyer

W. Kip Speyer

 

Chairman of the Board of Directors, Chief Executive Officer, President, principal executive officer, principal financial and accounting officer

 

April 2, 2018

 

 

 

 

 

/s/ Todd F. Speyer

Todd F. Speyer

 

Vice President, Digital Media, director

 

April 2, 2018

 

 

 

 

 

/s/ Richard Rogers

Richard Rogers

 

Director

 

April 2, 2018

 

 

 

 

 

/s/ Todd F. Davenport

Todd F. Davenport

 

Director

 

April 2, 2018

 

 

 

 

 


Charles H. Lichtman

 

Director

 

 

 

 

 

 

 

/s/ Charles B. Pearlman

Charles B. Pearlman

 

Director

 

April 2, 2018


The foregoing represents the majority of the board of directors.







41



 


INDEX TO FINANCIAL STATEMENTS


 

Page

Report of Independent Registered Public Accounting Firm

F-2

Consolidated balance sheets at December 31, 2017 and 2016

F-3

Consolidated statements of operations for the years ended December 31, 2017 and 2016

F-4

Consolidated statements of change in shareholders’ equity for the years ended December 31, 2017 and 2016

F-5

Consolidated statements of cash flows for the years ended December 31, 2017 and 2016

F-6

Notes to consolidated financial statements

F-8







F-1



 



[bmtm_10k006.jpg]


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Shareholders and Board of Directors of:

Bright Mountain Media, Inc.


Opinion on the Financial Statements


We have audited the accompanying consolidated balance sheets of Bright Mountain Media, Inc. and Subsidiaries (the “Company”) as of December 31, 2017 and 2016, the related consolidated statements of operations, changes in stockholders’ equity and cash flows for each of the two years in the period ended December 31, 2017, and the related notes.  In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2017 and 2016, and the results of its operations and its cash flows for the years ended December 31, 2017 and 2016, in conformity with accounting principles generally accepted in the United States of America.


Explanatory Paragraph – Going Concern


The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 2 to the financial statements, the Company sustained a net loss of $2,994,096 and used cash in operating activities of $1,732,618 for the year ended December 31, 2017. The Company had an accumulated deficit of $11,818,902 at December 31, 2017. These factors raise substantial doubt about the Company's ability to continue as a going concern.  Management’s plans in regard to these matters are described in Note 2.  The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.


Basis for Opinion


These financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on the Company’s financial statements based on our audits.  We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.  

 

We conducted our audits in accordance with the standards of the PCAOB.  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal controls over financial reporting.  Accordingly, we express no such opinion.


Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks.  Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.  Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.



/s/ Liggett & Webb, P.A.

LIGGETT & WEBB, P.A.

Certified Public Accountants


We have served as the Company’s auditor since 2013


Boynton Beach, Florida

April 2, 2018




F-2



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS


 

 

December 31,

 

 

 

2017

 

 

2016

 

 

  

                          

  

  

                          

  

ASSETS

 

 

 

 

 

 

Current Assets

 

 

 

 

 

 

Cash

 

$

140,022

 

 

$

162,795

 

Accounts Receivable, net

 

 

879,770

 

 

 

157,013

 

Prepaid Expenses and Other Current Assets

 

 

145,732

 

 

 

132,950

 

Inventories, net

 

 

611,468

 

 

 

1,127,072

 

Total Current Assets

 

 

1,776,992

 

 

 

1,579,830

 

Fixed Assets, net

 

 

89,500

 

 

 

99,001

 

Website Acquisition Assets, net

 

 

1,061,191

 

 

 

967,114

 

Goodwill

 

 

446,426

 

 

 

 

Tradenames

 

 

300,000

 

 

 

150,000

 

Other Assets

 

 

44,608

 

 

 

184,400

 

Total Assets

 

$

3,718,717

 

 

$

2,980,345

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS' EQUITY

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

 

 

Accounts payable

 

$

1,240,161

 

 

$

654,140

 

Accrued expenses

 

 

90,000

 

 

 

11,111

 

Accrued Interest to Related Party

 

 

 

 

 

5,592

 

Premium Finance Loan Payable

 

 

63,133

 

 

 

53,643

 

Deferred Rent

 

 

18,886

 

 

 

 

Deferred Revenues

 

 

9,735

 

 

 

 

Note Payable

 

 

754,687

 

 

 

500,000

 

Total Current Liabilities

 

 

2,176,602

 

 

 

1,224,486

 

 

 

 

 

 

 

 

 

 

Long Term Debt to Related Parties, net

 

 

1,198,893

 

 

 

185,905

 

Total Liabilities

 

 

3,375,495

 

 

 

1,410,391

 

 

 

 

 

 

 

 

 

 

Commitments and contingencies (Note 11)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shareholders' equity

 

 

 

 

 

 

 

 

Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:

 

 

 

 

 

 

 

 

Series A, 2,000,000 shares designated, 100,000 and 100,000 shares issued and outstanding

 

 

1,000

 

 

 

1,000

 

Series B, 1,000,000 shares designated, 0 and 0 shares issued and outstanding

 

 

 

 

 

 

Series C, 2,000,000 shares designated, 0 and 0 shares issued and outstanding

 

 

 

 

 

 

Series D, 2,000,000 shares designated, 0 and 0 shares issued and outstanding

 

 

 

 

 

 

Series E, 2,500,000 shares designated, 1,375,000 and 0 shares issued and outstanding

 

 

13,750

 

 

 

 

Common stock, par value $.01, 324,000,000 shares authorized, 46,168,864 and 44,901,531 issued and outstanding, respectively

 

 

461,689

 

 

 

449,016

 

Additional paid-in-capital

 

 

11,685,685

 

 

 

9,944,744

 

Accumulated Deficit

 

 

(11,818,902

)

 

 

(8,824,806

)

Total shareholders’ equity

 

 

343,222

 

 

 

1,569,954

 

Total liabilities and shareholders’ equity

 

$

3,718,717

 

 

$

2,980,345

 

See accompanying notes to consolidated financial statements



F-3



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS


 

  

For the Year Ended

December 31,

  

 

 

2017

 

 

2016

 

Product Sales

 

$

2,577,331

 

 

$

1,499,010

 

Revenues from Advertising

 

 

1,104,017

 

 

 

434,775

 

Total Revenue

 

 

3,681,348

 

 

 

1,933,785

 

 

 

 

 

 

 

 

 

 

Cost of sales – Product

 

 

1,899,370

 

 

 

1,123,005

 

Cost of Revenues - Advertising

 

 

676,502

 

 

 

10,867

 

Gross profit

 

 

1,105,476

 

 

 

799,913

 

 

 

 

 

 

 

 

 

 

Selling, general and administrative expenses

 

 

3,693,571

 

 

 

3,093,295

 

 

 

 

 

 

 

 

 

 

Loss from operations

 

 

(2,588,095

)

 

 

(2,293,382

 

 

 

 

 

 

 

 

 

Other income (expense)

 

 

 

 

 

 

 

 

Interest income

 

 

701

 

 

 

69

 

Interest expense

 

 

(83,590

)

 

 

(11,111)

 

Interest expense – related party

 

 

(323,112

)

 

 

(362,627

)

Total other income (expense), net

 

 

(406,001

)

 

 

(373,669

)

Net Loss

 

 

(2,994,096

)

 

 

(2,667,051

)

 

 

 

 

 

 

 

 

 

Preferred stock dividends

 

 

 

 

 

 

 

 

Series A, Series B, Series C, Series D and Series E preferred

 

 

17,645

 

 

 

280,682

 

Total preferred stock dividends

 

 

17,645

 

 

 

280,682

 

Net loss attributable to common shareholders

 

$

(3,011,741

)

 

$

(2,947,733)

 

 

 

 

 

 

 

 

 

 

Basic and diluted net loss per share

 

$

(0.07

)

 

$

(0.07

)

 

 

 

 

 

 

 

 

 

Weighted average shares outstanding - Basic and diluted

 

 

45,290,360

 

 

 

39,867,371

 



See accompanying notes to consolidated financial statements



F-4



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY

For the years ended December 31, 2017 and 2016


 

 

 

 

 

 

 

 

 

 

 

 

 

 

Additional

 

 

 

 

 

Total

 

 

 

Preferred Stock

 

 

Common Stock

 

 

Paid-in

 

 

Accumulated

 

 

Shareholders'

 

 

 

Shares

 

 

Amount

 

 

Shares

 

 

Amount

 

 

Capital

 

 

Deficit

 

 

Equity

 

Balance – December 31, 2015

 

 

5,200,000

 

 

$

52,000

 

 

 

35,885,059

 

 

$

358,850

 

 

$

7,568,048

 

 

$

(6,157,755

)

 

$

1,821,143

 

Common stock issued for services ($0.695/share)

 

 

 

 

 

 

 

 

71,000

 

 

 

710

 

 

 

48,460

 

 

 

 

 

 

49,170

 

Common stock issued for services ($0.750/share)

 

 

 

 

 

 

 

 

3,600

 

 

 

36

 

 

 

2,664

 

 

 

 

 

 

2,700

 

Common stock issued for services ($0.850/share)

 

 

 

 

 

 

 

 

25,200

 

 

 

252

 

 

 

21,168

 

 

 

 

 

 

21,420

 

Sale of common stock for cash ($0.50/share) pursuant to subscription agreement

 

 

 

 

 

 

 

 

1,600,000

 

 

 

16,000

 

 

 

784,000

 

 

 

 

 

 

800,000

 

Common stock issued on conversion of $600,000 in related party notes payable and $3,600 related interest

 

 

 

 

 

 

 

 

1,207,200

 

 

 

12,072

 

 

 

591,528

 

 

 

 

 

 

603,600

 

Common stock issued on conversion of Series A preferred stock

 

 

(1,800,000

)

 

 

(18,000

)

 

 

1,800,000

 

 

 

18,000

 

 

 

 

 

 

 

 

 

 

Common stock issued on conversion of Series B preferred stock

 

 

(1,000,000

)

 

 

(10,000

)

 

 

1,000,000

 

 

 

10,000

 

 

 

 

 

 

 

 

 

 

Common stock issued on conversion of Series C preferred stock

 

 

(1,800,000

)

 

 

(18,000

)

 

 

1,800,000

 

 

 

18,000

 

 

 

 

 

 

 

 

 

 

Common stock issued on conversion of Series D preferred stock

 

 

(500,000 

)

 

 

(5,000

)

 

 

500,000

 

 

 

5,000

 

 

 

 

 

 

 

 

 

 

Common stock issued for 10% dividend payment pursuant to Series A preferred stock subscription agreements

 

 

 

 

 

 

 

 

290,374

 

 

 

2,904

 

 

 

(2,904

)

 

 

 

 

 

 

Common stock issued for 10% dividend payment pursuant to Series B preferred stock subscription agreements

 

 

 

 

 

 

 

 

160,375

 

 

 

1,604

 

 

 

(1,604

)

 

 

 

 

 

 

Common stock issued for 10% dividend payment pursuant to Series C preferred stock subscription agreements

 

 

 

 

 

 

 

 

288,673

 

 

 

2,887

 

 

 

(2,887

)

 

 

 

 

 

 

Common stock issued for 10% dividend payment pursuant to Series D preferred stock subscription agreements

 

 

 

 

 

 

 

 

70,050

 

 

 

701

 

 

 

(701

)

 

 

 

 

 

 

Stock option compensation expense

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

147,472

 

 

 

 

 

 

147,472

 

Beneficial conversion

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

621,500

 

 

 

 

 

 

621,500

 

Common stock issued for asset acquisition

 

 

 

 

 

 

 

 

200,000

 

 

 

2,000

 

 

 

168,000

 

 

 

 

 

 

170,000

 

Net loss for the year ended December 31 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(2,667,051

)

 

 

(2,667,051

)

Balance – December 31, 2016

 

 

100,000

 

 

$

1,000

 

 

 

44,901,531

 

 

$

449,016

 

 

$

9,944,744

 

 

$

(8,824,806

)

 

$

1,569,954

 

Common stock issued for services ($0.850/share)

 

 

 

 

 

 

 

 

3,600

 

 

 

36

 

 

 

3,024

 

 

 

 

 

 

3,060

 

Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements

 

 

 

 

 

 

 

 

10,000

 

 

 

100

 

 

 

(100

)

 

 

 

 

 

 

Issuance of Series E preferred stock ($0.40/share)

 

 

1,375,000

 

 

 

13,750

 

 

 

 

 

 

 

 

 

536,250

 

 

 

 

 

 

550,000

 

Series E 10% preferred stock dividend

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(11,303

)

 

 

 

 

 

(11,303

Stock option vesting expense

 

 

 

 

 

 

 

 

 

 

 

 

 

 

108,090

 

 

 

 

 

 

108,090

 

Common stock issued as compensation

 

 

 

 

 

 

 

 

28,500

 

 

 

285

 

 

 

22,515

 

 

 

 

 

 

22,800

 

Beneficial conversion feature

 

 

 

 

 

 

 

 

 

 

 

 

 

 

615,625

 

 

 

 

 

 

615,625

 

Common stock issued for cash ($0.40/share)

 

 

 

 

 

 

 

 

125,000

 

 

 

1,250

 

 

 

48,750

 

 

 

 

 

 

50,000

 

Common stock issued in acquisition

 

 

 

 

 

 

 

 

1,100,233

 

 

 

11,002

 

 

 

418,090

 

 

 

 

 

 

429,092

 

Net loss for the year ended December 31, 2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(2,994,096

 

 

(2,994,096

Balance – December 31, 2017

 

 

1,475,000

 

 

$

14,750

 

 

 

46,168,864

 

 

$

461,689

 

 

$

11,685,685

 

 

$

(11,818,902

)

 

$

343,222

 






See accompanying notes to consolidated financial statements





F-5



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS


 

 

For the Years Ended

 

 

 

December 31,

 

 

 

2017

 

 

2016

 

Cash flows from operating activities:

  

                          

  

  

                          

  

Net loss

 

$

(2,994,096

)

 

$

(2,667,051

)

Adjustments to reconcile net loss to net cash used in operations:

 

 

 

 

 

 

 

 

Provision for Bad Debt

 

 

56,620

 

 

 

15,000

 

Provision for inventory reserves

 

 

22,448

 

 

 

 

Depreciation

 

 

26,129

 

 

 

13,955

 

Amortization of debt discount

 

 

192,335

 

 

 

321,056

 

Amortization

 

 

327,529

 

 

 

252,134

 

Stock option compensation expense

 

 

108,090

 

 

 

147,472

 

Impairment of Website Assets

 

 

70,404

 

 

 

95,773

 

Common stock issued for services

 

 

25,860

 

 

 

73,290

 

Product refund reserve

 

 

11,580

 

 

 

14,580

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

 

 

Accounts receivable

 

 

(429,187

)

 

 

(144,144

)

Inventory

 

 

493,156

 

 

 

(15,182

)

Prepaid expenses and other current assets

 

 

(12,782

)

 

 

(73,440

)

Accounts payable

 

 

127,586

 

 

 

224,478

 

Accrued interest

 

 

78,889

 

 

 

 

Accrued interest - related party

 

 

(5,592

 

 

 

Deferred revenues

 

 

9,735

 

 

 

 

Deferred rents

 

 

18,886

 

 

 

 

Other assets

 

 

139,792

 

 

 

(118,436

)

Net cash used in operating activities

 

 

(1,732,618

)

 

 

(1,860,515

)

Cash flows from investing activities:

 

 

 

 

 

 

 

 

Purchase of fixed assets

 

 

(16,628

 

 

(61,651

Cash paid for acquisition, net

 

 

(207,801

 

 

(607,463

)

Net cash used in investing activities

 

 

(224,429

)

 

 

(669,114

)

Cash flows from financing activities:

 

 

 

 

 

 

 

 

Proceeds from issuance of Series E Preferred Stock

 

 

550,000

 

 

 

 

Proceeds from issuance of common stock

 

 

50,000

 

 

 

800,000

 

Series E dividend payments

 

 

(11,303

)

 

 

 

Repayments on insurance premium notes payable

 

 

9,490

 

 

 

1,237

 

Issuance (repayments) of notes payable

 

 

(123,913

)

 

 

500,000

 

Proceeds from long term debt- related parties

 

 

1,460,000

 

 

 

975,000

 

Net cash provided by financing activities

 

 

1,934,274

 

 

 

2,276,237

 

Net (decrease) in cash

 

 

(22,773

)

 

 

(253,392

)

Cash at beginning of period

 

 

162,795

 

 

 

416,187

 

Cash at end of period

 

$

140,022

 

 

$

162,795

 

 

 

 

 

 

 

 

 

 

Supplemental disclosure of cash flow information

 

 

 

 

 

 

 

 

Cash paid for:

 

 

 

 

 

 

 

 

Interest

 

$

215,908

 

 

$

30,725

 

Income taxes

 

$

 

 

$

 

 

 

 

 

 

 

 

 

 

Non-cash investing and financing activities

 

 

 

 

 

 

 

 

Premium finance loan payable recorded as prepaid

 

$

92,322

 

 

$

84,825

 


See accompanying notes to consolidated financial statements



F-6



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS


During 2016, the Company recorded a beneficial conversion of debt discount to additional paid-in-capital of $621,500.


During January 2016, in connection with the purchase of the Warisboring website, the Company issued a note payable to the seller for $150,000, recognizing a discount on the note of $32,732.


During 2016, the Company issued 200,000 shares of common stock with a fair value of $170,000 for an asset acquisition which included $58,000 in inventory and assumed liabilities of $40,000.


During 2016, the Company issued 809,472 shares of its common stock as dividends to the holders of its Series A, Series B, Series C, and Series D Stock only.


During 2016, the Company issued 5,100,000 shares of its common stock to the holders of its Series A Stock, Series B Stock, Series C Stock, and Series D Stock for conversion of 5,100,000 shares of its preferred stock Series A, Series B, Series C, and Series D.


During 2016, the Company issued 1,207,200 shares of its common stock upon the conversion of $600,000 principal amount and $3,600 of interest due under convertible notes.


During 2017, the Company recorded a beneficial conversion debt discount to additional paid-in-capital of $615,625.


During 2017, the Company issued 10,000 shares of its common stock as a dividend to the holder of its Series A convertible preferred stock.


During 2017, the Company issued 1,100,233 shares of common stock with a fair value of $429,092 for an asset acquisition which included $380,000 in notes payable from sellers, which has subsequently been reduced by working capital advances in the amount of $125,313, and forgiveness of notes receivable of $204,411.



See accompanying notes to consolidated financial statements



F-7



 


BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


Organization and Nature of Operations


Bright Mountain Media, Inc.  is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.  Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015 and its wholly-owned subsidiary Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015.  When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries.


The Company is a digital media holding company for online assets targeting and servicing the military and public safety markets. The Company owns and manages 24 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information and news that we believe may be of interest to them. Coupled with its recently acquired wholly owned subsidiary, Daily Engage Media, the Company has evolved to place its emphasis on providing quality content on its websites to drive traffic increases so that it can monetize these visits through advertising revenue. We generate revenues from two segments, product sales and advertising. The advertising segment consists primarily of advertising revenue and a small amount of subscription and service revenue.

On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc.  Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights.  The Black Helmet line of apparel features clothing and accessories focused on firefighters.


Consideration for the acquisition of Black Helmet consisted of $250,000 in cash, 200,000 shares of common stock valued at $170,000, the forgiveness of working capital advances of $200,000 and assumption of $40,000 in liabilities.


On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide.


Principles of Consolidation


The consolidated financial statements include the accounts of BMTM and its wholly owned subsidiaries, Bright Mountain LLC, Daily Engage Media (from September 19, 2017), The Bright Insurance Agency, LLC and Bright Watches, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.


Revenue Recognition


The Company recognizes revenue on our products in accordance with the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:


·

Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer;

·

Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space;

·

Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and




F-8



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


·

Subscription revenues are generated by the sale of access to career postings or period subscription on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use.


The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.


Use of Estimates


Our consolidated financial statements are prepared in accordance with Generally Accepted Accounting Principles in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity-based transactions, and the valuation allowance on deferred tax assets.


Cash and Cash Equivalents


The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.


Fair Value of Financial Instruments and Fair Value Measurements


The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.


We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:


Level 1:

Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities;




F-9



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


Level 2:

Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and


Level 3:

Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.


Accounts Receivable


Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.


The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of December 31, 2017 and 2016, the company has recorded an allowance for doubtful accounts of $40,000 and $15,500, respectively.


 

 

December 31,

 

 

 

2017

 

 

2016

 

Accounts Receivable

 

$

940,770

 

 

$

205,093

 

Less: Allowance for doubtful accounts

 

 

(40,000

)

 

 

(15,500

)

Less: Product refund reserve

 

 

(21,000

)

 

 

(32,580

)

 

 

$

879,770

 

 

$

157,013

 


Inventories


Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.


Cost of Sales


Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.


Shipping and Handling Costs


The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.


Sales Return Reserve Policy


Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period.




F-10



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


Product Warranty Reserve Policy


The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.


Property and Equipment


Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.


Website Development Costs


The Company accounts for its website development costs in accordance with ASC 350-50, "Website Development Costs". These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.


ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.


As of December 31, 2017, and 2016, all website development costs have been expensed.


Amortization and Impairment of Long-Lived Assets


Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10, "Accounting for the Impairment or Disposal of Long-Lived Assets". This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash impairment expense is included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2017 and the year ended December 31, 2016, non-cash impairment expense was $70,404 and $95,773 respectively. For the year ended December 31, 2017 and the year ended December 31, 2016, non-cash amortization expense was $327,529 and $252,134 respectively.




F-11



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


Stock-Based Compensation


The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non-cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2017 and the year ended December 31, 2016, non-cash stock-based stock option compensation expense was $108,090 and $147,472, respectively.


Advertising, Marketing and Promotion Costs


Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying consolidated statement of operations. For the years ended December 31, 2017 and 2016, advertising, marketing and promotion expense was $307,621 and $35,387, respectively.


Income Taxes


We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.


The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.


As of December 31, 2017, tax years 2017, 2016, and 2015 remain open for Internal Revenue Service ("IRS") audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.


Concentrations


During 2017, the Company reduced the concentration of vendors purchases in their products segment. Purchases of Bulova Corporation, Botta-Design and Citizens Watch Company of America, Inc. totaled 18%, 12% and 11%, respectively, for the year ended December 31, 2017.




F-12



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


The Company generates revenues from two segments: product sales and advertising.  We sell many products through various distribution portals, which include Amazon and eBay. During 2017, these two portals accounted for 51% and 48%, respectively of our total product sales as compared to 65% and 10% in 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations.


A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.


Credit Risk


The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2017 and December 31, 2016, the Company did not have cash balances above the FDIC insured limit. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.


Concentration of Funding


During the years ended December 31, 2017 and 2016 a large portion of the Company's funding was provided through the issuance of 12% convertible notes and the sale of shares of the Company's common stock and preferred stock to a related party officer and director, as well as to a principal shareholder.


Basic and Diluted Net Earnings (Loss) Per Common Share


In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of December 31, 2017, and 2016 there were 2,027,000 and 2,281,000 common stock equivalent shares outstanding as stock options, respectively; 1,475,000 and 100,000 common stock equivalents from the conversion of preferred stock, respectively; and 4,300,000 and 1,150,000 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized as the effect is anti-dilutive.


Segment Information


In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the Company in accordance with the ASC 28-10. The Company's two segments are product sales and advertising as of December 31, 2017 and 2016. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.


Recent Accounting Pronouncements


In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application was permitted. The adoption of ASU 2014-15 did not have a material effect on the consolidated financial statements.



F-13



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS).  The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.


In February 2016, the FASB issued ASU 2016-02 “Leases,” which will amend current lease accounting to require lessees to recognize (i) a lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a discounted basis, and (ii) a right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified asset for the lease term. ASU 2016-02 does not significantly change lease accounting requirements applicable to lessors; however, certain changes were made to align, where necessary, lessor accounting with the lessee accounting model. This standard will be effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.


In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting, which relates to the accounting for employee share-based payments. This standard addresses several aspects of the accounting for share-based payment award transactions, including: (a) income tax consequences; (b) classification of awards as either equity or liabilities; and (c) classification on the statement of cash flows. This standard will be effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. We do not believe this ASU will have an impact on our results of operation, cash flows, other than presentation, or financial condition.


In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” The amendments in this Update do not change the core principle of the guidance in Topic 606. Rather, the amendments in this Update clarify the following two aspects of Topic 606: identifying performance obligations and the licensing implementation guidance, while retaining the related principles for those areas. Topic 606 includes implementation guidance on (a) contracts with customers to transfer goods and services in exchange for consideration and (b) determining whether an entity’s promise to grant a license provides a customer with either a right to use the entity’s intellectual property (which is satisfied at a point in time) or a right to access the entity’s intellectual property (which is satisfied over time). The amendments in this Update are intended render more detailed implementation guidance with the expectation to reduce the degree of judgement necessary to comply with Topic 606. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.


In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” ASU 2016- provides guidance regarding the classification of certain items within the statement of cash flows.  ASU 2016-15 is effective for annual periods beginning after December 15, 2017 with early adoption permitted.  We do not believe this ASU will have an impact on our results of operation, cash flows, other than presentation, or financial condition.




F-14



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)


In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.


NOTE 2 – GOING CONCERN


The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $2,994,096 and used cash in operating activities of $1,732,618 for the year ended December 31, 2017. The Company had an accumulated deficit of $11,818,902 at December 31, 2017. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.


Management plans to continue raising additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources.


The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.


NOTE 3 – ACQUISITIONS


On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732. The present value was calculated at a discount rate of 12% (which is the Company’s most recent borrowing rate) using the estimated future revenues from the website to estimate the payment dates. The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition. During 2017 and 2016, the Company amortized $10,911 and $10,911 of this discount, respectively. The acquisition was accounted following ASC 805 “Business Combinations.”  Under the purchase method of accounting, the transaction was valued for accounting purposes at $217,268, which was the fair value of warisboring.com. The Company has initially determined there was only two amortizable intangible assets. The acquisition date estimated fair value of the consideration transferred consisted of the following:


Customer and related relationships

 

$

39,578

 

Website

 

 

177,690

 

Total

 

$

217,268

 




F-15



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 3 – ACQUISITIONS (CONTINUED)


The above estimated fair value of the intangible assets is based on a preliminary purchase price allocation prepared by management.  As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website.  After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined.


On February 2, 2016, the Company entered into a Website Asset Purchase Agreement with unrelated third parties for a purchase price of $15,000 in cash.  The acquisition was accounted for following ASC 805 "Business Combinations."  The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information was not presented. There were no costs of acquisition incurred as a result of this purchase.


On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business from Sostre Enterprises, Inc., including various website properties and content, social media content, inventory and other intellectual property rights.  The consideration for the acquisition consisted of $250,000 in cash, 200,000 shares of our common stock valued at $170,000, the assumption of $40,000 in liabilities and the forgiveness of working capital advances we had previously made to the seller totaling $200,000.


A summary of assets acquired is as follows:


Inventory

 

$

58,000

 

Intangibles – website

 

 

80,000

 

Intangibles – trade name

 

 

150,000

 

Intangibles – customer relationships

 

 

252,000

 

Intangibles – non-compete agreements

 

 

120,000

 

Total assets acquired

 

$

660,000

 


On March 3, 2017 the Company entered into a Membership Interest Purchase Agreement with Daily Engage Media, and its members Harry G. Pagoulatos, George G. Rezitis and Angelos Triantafillou (collectively, the "Members"). On September 19, 2017 the parties entered into an Amended and Restated Membership Interest Purchase Agreement which modified certain terms of the original agreement. The original agreement, as amended, is referred to as the "Daily Engage Purchase Agreement." Following the execution of the amendment, on September 19, 2017 the parties closed the transaction pursuant to which the Company acquired 100% of the membership interests of Daily Engage Media in exchange for the following consideration:


·

$380,000 paid through the delivery of unsecured, interest free, one-year promissory notes (the "Closing Notes"). Subsequent to the acquisition, these notes were reduced by $125,313 for working capital adjustments;


·

an aggregate of 1,100,233 shares of our common stock valued at $429,092 (the "Consideration Shares"); and


·

the forgiveness of $204,411 in working capital we had previously advanced Daily Engage Media.


At the request of the Members and included as part of the Closing Notes and Consideration Shares, a portion of the closing consideration, including an $254,687 principal amount Closing Note together with 275,058 Consideration Shares, were issued to Mr. Vinay Belani, a third party with whom Daily Engage Media has a business relationship and are included in the above figures.




F-16



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 3 – ACQUISITIONS (CONTINUED)


Under the terms of the Daily Engage Purchase Agreement, upon Daily Engage Media achieving certain revenue and operating income tests, we agreed to issue additional consideration as follows:


·

if Daily Engage Media's revenues are at least $20,228,954, and it has operating income of at least $3,518,623 (the "Year-One Daily Engage Target") during the first 12 months following the closing date (the "Year-One Earn out Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani collectively an additional $500,000 in cash and issue an additional 1,008,547 shares of our common stock (the "Year-One Earn out Shares");


·

if Daily Engage Media's revenues are at least $60,385,952, and operating income of at least $11,380,396 (the "Year-Two Daily Engage Target") during the first 12 months following the Year-One Earnout Period (the "Year-Two Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $500,000 in cash and issue an additional 796,221 shares of our common stock (the "Year-Two Earnout Shares"). In addition, if the Year-Two Daily Engage Target is met, at the time of payment of the Year-Two Earnout Shares and the year-two earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares and the year-one earnout cash to the extent not previously received; and


·

if Daily Engage Media's revenues are at least $96,512,204, and it has operating income of at least $18,524,967 (the "Year-Three Daily Engage Target") during the 12 months following the Year-Two Earnout Period (the "Year-Three Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $550,000 in cash and issue an additional 723,523 shares of our common stock (the "Year-Three Earnout Shares"). In addition, if the Year-Three Daily Engage Target is met, at the time of payment of the Year-Three Earnout Shares and the year-three earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares, the year-one earnout cash, the Year-Two Earnout Shares and the year-two earnout cash, to the extent not previously received.


The final accounting for the acquisition of Daily Engage Media has not been completed and will be completed during the first quarter of 2018. The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows:


Tangible assets acquired

 

$

361,770

 

Liabilities assumed

 

 

(562,006

)

Net liabilities assumed

 

 

(200,236

)

 

 

 

 

 

Exchange platform

 

 

50,000

 

Tradename

 

 

150,000

 

Customer relationships

 

 

250,000

 

Non-compete agreements

 

 

192,000

 

Goodwill

 

 

446,426

 

Total purchase price

 

$

1,088,426

 


At this time, we do not expect that goodwill will be tax deductible.





F-17



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 3 – ACQUISITIONS (CONTINUED)


Pro forma results


The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet Apparel business which was closed in December 2016 and the acquisition of Daily Engage Media which closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented.


 

 

Year ended December 31,

 

 

 

2017

 

 

2016

 

Total revenue

 

$

5,032,540

 

 

$

4,719,144

 

Total expenses

 

 

8,594,783

 

 

 

8,342,855

 

Net loss attributable to common shareholders

 

$

(3,562,243

)

 

$

(3,623,711

)

Basic and diluted net loss per share

 

$

(0.08

)

 

$

(0.09

)


At December 31, 2017 and December 31, 2016, website acquisition assets consisted of the following:


 

 

December 31,

 

 

 

2017

 

 

2016

 

Website Acquisition Assets

 

$

2,231,189

 

 

$

1,739,179

 

Less: Accumulated Amortization

 

 

(908,574

)

 

 

(581,045

)

Less: Impairment Loss

 

 

(261,424

)

 

 

(191,020

)

Website Acquisition Assets, net

 

$

1,061,191

 

 

$

967,114

 


Non-cash amortization expense for the years ending December 31, 2017 and 2016 was $327,529 and $252,134 respectively.


Non-cash impairment expense for the years ending December 31, 2017 and 2016 was $70,404 and $95,773 respectively.


In connection with the acquisition of the Black Helmet apparel business, the Company recognized $150,000 attributable to tradenames acquired.


In connection with the acquisition of the Daily Engage Media business, the Company recognized $150,000 attributable to tradenames acquired.


NOTE 4 – INVENTORIES


At December 31, 2017 and December 31, 2016 inventories consisted of the following:


 

 

December 31,

 

 

 

2017

 

 

2016

 

Product Inventory: Clocks and Watches

 

$

453,852

 

 

$

982,283

 

Product Inventory: Other Inventory

 

 

180,064

 

 

 

144,789

 

Total Inventory Balance

 

 

633,916

 

 

 

1,127,072

 

Less: Inventory allowance for slow moving

 

 

(22,448

)

 

 

 

Total Inventory Balance, net

 

$

611,468

 

 

$

1,127,072

 




F-18



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 5 – PREPAID COSTS AND EXPENSES


At December 31, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following:


 

 

December 31,

 

 

 

2017

 

 

2016

 

Prepaid Rent

 

$

50,417

 

 

$

46,523

 

Prepaid Insurance

 

 

92,322

 

 

 

84,825

 

Prepaid Inventory

 

 

2,993

 

 

 

1,602

 

Prepaid Expenses and Other Current Assets

 

$

145,732

 

 

$

132,950

 


NOTE 6 – PROPERTY AND EQUIPMENT


At December 31, 2017 and December 31, 2016, property and equipment consisted of the following:


 

 

December 31,

 

 

Depreciable Life

 

 

 

2017

 

 

2016

 

 

(Years)

 

Furniture and Fixtures

 

$

78,994

 

 

$

70,108

 

 

7

 

Computer Equipment

 

 

59,511

 

 

 

56,142

 

 

5

 

Leasehold Improvements

 

 

39,384

 

 

 

35,011

 

 

10

 

Total Fixed Assets

 

 

177,889

 

 

 

161,261

 

 

 

 

 

Less: Accumulated Depreciation

 

 

(88,389

)

 

 

(62,260

)

 

 

 

 

Total Fixed Assets, net

 

$

89,500

 

 

$

99,001

 

 

 

 

 


Non-cash depreciation expense for the years ending December 31, 2017 and 2016 was $26,129 and $13,955 respectively.


NOTE 7 – SEGMENT INFORMATION


The Company has two identifiable segments as of December 31, 2017; products and advertising. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The advertising segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers.


The following information represents segment activity for the year ended December 31, 2017:


 

 

For the year ended December 31, 2017

 

 

 

Products

 

 

Services

 

 

Total

 

Revenues

 

$

2,577,331

 

 

$

1,104,017

 

 

$

3,681,348

 

Website Amortization

 

 

135,798

 

 

 

191,731

 

 

 

327,529

 

Depreciation

 

 

18,293

 

 

 

7,836

 

 

 

26,129

 

Impairment

 

 

61,029

 

 

 

9,375

 

 

 

70,404

 

Loss from operations

 

 

(1,874,067

)

 

 

(714,028

)

 

 

(2,588,095

)

Segment Assets

 

 

1,362,290

 

 

 

2,356,427

 

 

 

3,718,717

 


The following information represents segment activity for the year ended December 31, 2016:


 

 

For the year ended December 31, 2016

 

 

 

Products

 

 

Services

 

 

Total

 

Revenues

 

$

1,499,010

 

 

$

434,775

 

 

$

1,933,785

 

Website Amortization

 

 

 

 

 

252,134

 

 

 

252,134

 

Depreciation

 

 

10,817

 

 

 

3,138

 

 

 

13,955

 

Impairment

 

 

 

 

 

95,773

 

 

 

95,773

 

Loss from operations

 

 

(1,526,442

)

 

 

(766,940

)

 

 

(2,293,382

)

Segment Assets

 

 

1,648,690

 

 

 

1,331,655

 

 

 

2,980,345

 




F-19



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 8 – LONG TERM DEBT TO RELATED PARTIES


Long Term Debt to Related Parties, net


Following the conversion of outstanding notes in August 2016, the Company issued a series of 12%, 10%, and 6% convertible promissory notes that have conversion prices that create a beneficial conversion.  This note mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 to $0.50 per share based on the terms of the note.  A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note.  In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital.  The debt discount is amortized to interest over the five-year life of the note using the effective interest method.


A summary of these note issuances is as follows:


Issuance Date

 

 

Maturity Date

 

 

Principal

 

 

Discount
Recognized

 

 

Carry
Amount at
December 31,
2016

 

 

Amortization
Expense
2017

 

 

Carry
Amount at
December 31,
2017

 

  

  

 

  

  

 

  

  

 

  

  

 

  

  

 

 

  

  

 

09/26/16

 

 

09/26/21

 

 

$

100,000

 

 

$

70,000

 

 

$

33,692

 

 

$

14,000

 

 

$

47,692

10/14/16

 

 

10/14/21

 

 

 

100,000

 

 

 

70,000

 

 

 

33,024

 

 

 

14,000

 

 

 

47,024

10/31/16

 

 

10/31/21

 

 

 

100,000

 

 

 

70,000

 

 

 

32,372

 

 

 

14,000

 

 

 

46,372

11/03/16

 

 

11/03/21

 

 

 

50,000

 

 

 

35,000

 

 

 

16,120

 

 

 

7,000

 

 

 

23,120

11/11/16

 

 

11/11/21

 

 

 

100,000

 

 

 

70,000

 

 

 

31,934

 

 

 

14,000

 

 

 

45,934

11/21/16

 

 

11/21/21

 

 

 

50,000

 

 

 

35,000

 

 

 

15,775

 

 

 

7,000

 

 

 

22,775

12/15/16

 

 

12/15/21

 

 

 

75,000

 

 

 

52,500

 

 

 

22,988

 

 

 

10,500

 

 

 

33,488

01/19/17

 

 

01/19/22

 

 

 

100,000

 

 

 

70,000

 

 

 

 

 

 

13,860

 

 

 

43,860

02/06/17

 

 

02/06/22

 

 

 

100,000

 

 

 

70,000

 

 

 

 

 

 

12,581

 

 

 

42,581

02/24/17

 

 

02/24/22

 

 

 

50,000

 

 

 

35,000

 

 

 

 

 

 

5,945

 

 

 

20,945

03/07/17

 

 

03/07/22

 

 

 

100,000

 

 

 

70,000

 

 

 

 

 

 

11,469

 

 

 

41,469

04/03/17

 

 

04/03/22

 

 

 

75,000

 

 

 

45,000

 

 

 

 

 

 

6,707

 

 

 

36,707

04/10/17

 

 

04/10/22

 

 

 

75,000

 

 

 

45,000

 

 

 

 

 

 

6,534

 

 

 

36,534

04/19/17

 

 

04/19/22

 

 

 

50,000

 

 

 

30,000

 

 

 

 

 

 

4,208

 

 

 

24,208

05/01/17

 

 

05/01/22

 

 

 

50,000

 

 

 

30,000

 

 

 

 

 

 

4,011

 

 

 

24,011

05/11/17

 

 

05/11/22

 

 

 

75,000

 

 

 

22,500

 

 

 

 

 

 

2,885

 

 

 

55,385

05/24/17

 

 

05/24/22

 

 

 

75,000

 

 

 

45,000

 

 

 

 

 

 

5,449

 

 

 

35,449

06/08/17

 

 

06/08/22

 

 

 

100,000

 

 

 

30,000

 

 

 

 

 

 

3,386

 

 

 

73,386

06/27/17

 

 

06/27/22

 

 

 

100,000

 

 

 

30,000

 

 

 

 

 

 

3,074

 

 

 

73,074

07/12/17

 

 

07/12/22

 

 

 

50,000

 

 

 

5,000

 

 

 

 

 

 

471

 

 

 

45,471

07/26/17

 

 

07/26/22

 

 

 

135,000

 

 

 

50,625

 

 

 

 

 

 

4,383

 

 

 

88,758

07/27/17

 

 

07/27/22

 

 

 

25,000

 

 

 

9,375

 

 

 

 

 

 

808

 

 

 

16,433

08/01/17

 

 

08/01/22

 

 

 

75,000

 

 

 

28,125

 

 

 

 

 

 

2,342

 

 

 

49,217

08/10/17

 

 

08/10/22

 

 

 

25,000

 

 

 

 

 

 

 

 

 

 

 

 

25,000

08/23/17

 

 

08/23/22

 

 

 

50,000

 

 

 

 

 

 

 

 

 

 

 

 

50,000

08/28/17

 

 

08/28/22

 

 

 

75,000

 

 

 

 

 

 

 

 

 

 

 

 

75,000

08/30/17

 

 

08/30/22

 

 

 

75,000

 

 

 

 

 

 

 

 

 

 

 

 

75,000

 

 

 

 

 

 

 

 

$

2,035,000

 

 

$

1,018,125

 

 

$

185,905

 

 

$

168,613

 

 

$

1,198,893


Amortization of debt discount totaled $168,613 and $310,145 at December 31, 2017 and 2016, respectively.





F-20



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 9 – NOTE PAYABLE


On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000.  The note is unsecured and carries an interest rate of 10% per annum payable in arrears at maturity. An amendment made on September 30,2017 reduced the interest rate from the original 25% to 10%.  In addition, the note holder reduced the accrued interest due under the note from approximately $106,000 to $50,000 at September 20,2017. This reduction in accrued interest of approximately $56,000 was taken in the third quarter of 2017. Accrued interest on this note totaled $12,500 at December 31, 2017. The maturity date was amended and extended from the former maturity date of December 31, 2017 to April 30, 2018 and may be prepaid at any time without notice or prepayment penalty.  In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable.


As a part of the acquisition of Daily Engage Media the Company assumed a total of $111,102 of notes payable, net of debt discount of $12,811.


Under the terms of the agreement with Gibraltar Capital Advances, LLC, Daily Engage Media sold $132,000 in future accounts and contract rights for $100,000 and Daily Engage Media authorized Gibraltar Capital Advances, LLC to ACH debit its bank account at the rate of $629 daily until Gibraltar Capital Advances, LLC received the purchase amount of $132,000. The agreement contained standard covenants regarding conduct of the business, on-site inspections, audit rights and transfer of assets limitations.  The note balance assumed was $49,367, and as of December 31, 2017, the note balance was paid off.


Under the terms of the agreement with Complete Business Solutions Group, Inc. Daily Engage Media sold $76,450 in future accounts and contract rights for $55,000 and authorized Complete Business Solutions Group, Inc. to ACH debit its bank account at the rate of $516.55 daily until Complete Business Solutions Group, Inc. received the purchase amount of $76,450. The note balance assumed was $57,427, and as of December 31, 2017, the note balance was paid off.  


Under the terms of the agreement with Kabbage, Daily Engage Media sold $29,786 in future accounts and contract rights for $21,200. The loan matured in 12 months and Daily Engage Media had agreed to a payment schedule of $2,985.67 and $1,978.67 for months one through six and months seven through 12, respectively.  The agreement contained standard covenants regarding conduct of the business, on-site inspections, audit rights and transfer of assets limitations.  The note balance assumed was $17,119, and as of December 31, 2017, the note balance was paid off.


The Company amortized $12,811 of debt discount on the notes payable assumed from Daily Engage Media upon full repayment of these notes payable as of December 31, 2017.


The Company also issued promissory notes in the amount of $380,000 payable to three Daily Engage Media members and a third party, with whom they have a business relationship.  The notes bear no interest and mature on September 19, 2018.  At December 31, 2017 a total of $125,313 in expenses and accounts payables were paid by the Company on behalf of Daily Engage Media that were incurred and /or due prior to the acquisition date.  At December 31, 2017 the balance of the promissory notes, net of the $125,313, were $254,687.


Maturities of Long-Term Obligations for Five Years and Beyond


The minimum annual principal payments of long-term debt to related parties and notes payable at December 31, 2017 were:


2018

 

$

754,687

 

2019

 

 

 

2020 and thereafter

 

 

2,035,000

 

Total minimum principal payments

 

$

2,789,687

 





F-21



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 10 –PREMIUM FINANCE LOANS PAYABLE


Premium Finance Loan Payable


The Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments.  Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 2017 of $63,999 and $24,735, respectively.


Total Premium Finance Loan Payable balance for all of the Company's policies was $63,133 at December 31, 2017 and $53,643 at December 31, 2016.


NOTE 11 – COMMITMENTS AND CONTINGENCIES


Leases


The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet.  The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date is October 11, 2014 and will expire on March 14, 2019.


The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date is October 1, 2014 and was initially set to expire on September 30, 2017.  In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location.


In January 2017, the Company entered into an additional lease and modified and extended our existing lease for our retail site.  The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach FL location commencing February 1, 2017, expiring January 31, 2022.  This lease provides for an initial monthly base rental of $1,757, representing a one-half reduction in rental payments for the first year as an accommodation.  Minimum base rental for year two is $3,513 per month, escalating 3% per year thereafter.  The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements. Simultaneously, the Company modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $2,471 per month, escalating 3% per year thereafter.  


On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business including various website properties and content, social media content, inventory and other intellectual property right (See Note 3).  We also acquired the right to assume the lease of their warehouse facility consisting of approximately 2,667 square feet.  The lease was renewed for a three-year term in April 2016 with an initial base rental rate of $1,641 per month, escalating at approximately 3% per year thereafter.




F-22



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 11 – COMMITMENTS AND CONTINGENCIES (CONTINUED)


Future minimum lease commitments due for facilities under non-cancellable operating leases at December 31, 2017 are as follows:


 

 

Operating Leases

 

2018

 

 $

213,726

 

2019

 

 

124,902

 

2020 and thereafter

 

 

179,215

 

Total minimum lease payments

 

$

517,843

 


Rent expense for the years ended December 31, 2017 and 2016 was $246,127 and $177,150 respectively.


Legal


From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business.  Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.


Other Commitments


The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the years ended December 31, 2017 and 2016, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.


During the years ended December 31, 2017 and 2016, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. In connection with the two acquisitions made in 2016, the Company entered into a management agreement associated with the WarIsBoring website at $5,000 per month through November 18, 2018, and two service agreements in connection the Black Helmet Apparel acquisition at $6,250 per month, each, through December 15, 2019, plus the ability to earn bonuses ranging from $50,000 for the year ending December 31, 2017 to $100,000 for the year ending December 31, 2019 each based upon the satisfaction of certain revenue and gross margin targets.  We have subsequently notified one of these individuals of our intent to terminate the agreement in 2018.  Future contingent milestone payments under the acquisitions made in 2016 totaled approximately $40,000 for both 2017 and 2016. Black Helmet did not meet their contingent goal for 2017 and did not receive a milestone payment.


Total payments for the years ended December 31, 2017 and 2016 was $210,000 and $120,250 respectively.


Contractual commitments remaining under various acquisition related agreements total: $330,000 and $72,000 for 2018 and 2019, respectively.


The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the initial terms of this agreement, the Company would compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's board of directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term. The Chief Executive Officer's base annual salary was increased to $77,500 in January 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. In May 2016 the Chief Executive Officer suggested and orally agreed to a voluntary reduction in his base salary to $95,000 per annum.  In April 2017, upon recommendation of the Compensation Committee of the board of directors, the Chief Executive Officer’s base salary was increased to $165,000.



F-23



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 11 – COMMITMENTS AND CONTINGENCIES (CONTINUED)


The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one-year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one-year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to the Company fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause. The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws.


The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws.


NOTE 12 – STOCK COMPENSATION


The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity-Based Payments to Non-Employees. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.


Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, and FASB ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.


On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument. As of December 31, 2017, 9,000 shares were remaining under the 2011 Plan for future issuance.



F-24



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 12 – STOCK COMPENSATION (CONTINUED)


On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2013 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2017, 125,000 shares were remaining under the 2013 Plan for future issuance.


On May 22, 2015, the Company's board of directors and majority stockholder adopted the 2015 Stock Option Plan (the "2015 Plan"), to be effective on May 22, 2015. The purpose of the 2015 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. The Company's board of directors will administer the 2015 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2015 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2015 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2017, 375,000 shares were remaining under the 2015 Plan for future issuance.


On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director. The aggregate fair value of these options was computed at $39,901 or $0.3990 per option.


On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director.  The aggregate fair value of these options was computed at $18,354 or $0.3990 per option.


On July 12, 2016, the Company granted 360,000 ten-year stock options, to five employees including one officer, which have an exercise price of $0.85 per share. The aggregate fair value of these options was $179,640 or $0.499 per option.


On August 16, 2016, the Company granted 60,000 ten-year stock options to a director of the Company.  The options granted have an exercise price of $0.85 per share.  The aggregate fair value of these options was $29,940 or $0.499 per share.



F-25



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 12 – STOCK COMPENSATION (CONTINUED)


On December 16, 2016, the Company granted 14,000 ten -year stock options to four directors for board participation.  The options granted have an exercise price of $0.85 per share.  The aggregate fair value of these options was $6,202 or $0.443 per share.


On September 1, 2017 the Company granted 10,000 ten-year stock options, which have an exercise price of $0.50 per share. The aggregate fair value of these options was computed at $1,840 or $0.184 per option.


The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.


The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2017 and 2016:


Assumptions:

2017

 

2016

Expected term (years)

6.25

 

 

6.25

 

Expected volatility

52

%

 

63

%

Risk-free interest rate

1.99

%

 

0.01% - 2.07

%

Dividend yield

0

%

 

0

%

Expected forfeiture rate

0

%

 

0

%


The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility, as the Company's common stock is quoted in the over the counter market on the OTCQB Tier of the OTC Markets, Inc. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.


The Company recorded $108,090 and $147,472 of stock option expense for the year ended December 31, 2017 and December 31, 2016 respectively. The non-cash stock option expense for years ended December 31, 2017 and 2016 have been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements.


As of December 31, 2017 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $38,598 to be recognized through December 2020.




F-26



BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2017 AND 2016

 


NOTE 12 – STOCK COMPENSATION (CONTINUED)


The grant date weighted average for fair values of options granted in 2017 is $ 0.184 per option.


A summary of the Company's stock option activity during the years ended December 31, 2017 and 2016 is presented below:


 

 

Number of

Options

 

 

Weighted
Average

Exercise

Price

 

 

Weighted
Average

Remaining

Contractual

Term

 

 

Aggregate

Intrinsic

Value

 

Balance Outstanding, December 31, 2015

 

 

1,701,000

 

 

 

0.34

 

 

 

6.8

 

 

 

337,984

 

Granted

 

 

580,000

 

 

 

0.81

 

 

 

 

 

 

 

Exercised

 

 

 

 

 

 

 

 

 

 

 

 

Forfeited