Annual Report

XML 16 R1.htm IDEA: XBRL DOCUMENT

Document and Entity Information - USD ($)	12 Months Ended
Document and Entity Information - USD ($)	Dec. 31, 2015	Mar. 14, 2016	Jun. 30, 2015
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	0001568385
Document Type	10-K
Document Period End Date	Dec. 31, 2015
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer	No
Is Entity a Voluntary Filer	No
Is Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$ 6,063,294
Entity Common Stock, Shares Outstanding		36,800,621
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2015

XML 17 R2.htm IDEA: XBRL DOCUMENT

CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Current Assets
Cash	$ 416,187	$ 590,236
Accounts Receivable	42,449	4,110
Prepaid Expenses and Other Current Assets	109,927	86,298
Inventories	1,053,890	776,448
Total Current Assets	1,622,453	1,457,092
Fixed Assets, net	51,305	38,074
Website Acquisition Assets, net	630,286	443,222
Other Assets	15,547	12,580
Total Assets	2,319,591	1,950,968
Current liabilities
Accounts payable	323,782	270,323
Premium Finance Loan Payable	52,406	47,866
Total Current Liabilities	376,188	$ 318,189
Long Term Debt to Related Parties, net	122,260
Total Liabilities	$ 498,448	$ 318,189
Commitments and contingencies (Note 10)
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 and 4,400,000 issued and outstanding respectively:
Common stock, par value $.01, 324,000,000 shares authorized, 35,885,059 issued and outstanding, and 33,483,234 issued 33,123,234 outstanding, respectively	$ 358,850	$ 334,832
Treasury Stock (0 and 360,000 shares)		(2,501)
Additional paid-in-capital	$ 7,568,048	5,741,109
Accumulated Deficit	(6,157,755)	(4,484,661)
Total shareholders' equity	1,821,143	1,632,779
Total shareholders' liabilities and shareholders' equity	2,319,591	1,950,968
Series A Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 and 4,400,000 issued and outstanding respectively:	19,000	16,000
Series B Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 and 4,400,000 issued and outstanding respectively:	10,000	10,000
Series C Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 and 4,400,000 issued and outstanding respectively:	18,000	$ 18,000
Series D Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 and 4,400,000 issued and outstanding respectively:	$ 5,000

XML 18 R3.htm IDEA: XBRL DOCUMENT

CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Dec. 31, 2015	Dec. 31, 2014
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	5,200,000	4,400,000
Preferred stock, shares outstanding	5,200,000	4,400,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common shares, shares issued	35,885,059	33,483,234
Common shares, shares outstanding	35,885,059	33,123,234
Treasury stock, shares	0	360,000
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	1,900,000	1,600,000
Preferred stock, shares outstanding	1,900,000	1,600,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	1,000,000	1,000,000
Preferred stock, shares outstanding	1,000,000	1,000,000
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	1,800,000	1,800,000
Preferred stock, shares outstanding	1,800,000	1,800,000
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	500,000	0
Preferred stock, shares outstanding	500,000	0

XML 19 R4.htm IDEA: XBRL DOCUMENT

CONSOLIDATED STATEMENT OF OPERATIONS - USD ($)	12 Months Ended
CONSOLIDATED STATEMENT OF OPERATIONS - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Income Statement [Abstract]
Product Sales	$ 1,408,481	$ 1,050,394
Revenues from Services	283,598	118,792
Total Revenue	1,692,079	1,169,186
Cost of sales	1,148,338	820,979
Gross profit	543,741	348,207
Selling, general and administrative expenses	2,214,238	1,858,634
Loss from operations	(1,670,497)	(1,510,427)
Other income (expense)
Interest income	30	62
Interest expense	(2,627)	(271)
Total other income (expense), net	(2,597)	(209)
Net Loss	(1,673,094)	(1,510,636)
Preferred stock dividends
Series A, Series B, Series C and Series D preferred	338,684	208,831
Total preferred stock dividends	338,684	208,831
Net loss attributable to common shareholders	$ (2,011,778)	$ (1,719,467)
Basic and diluted net loss per share	$ (0.06)	$ (0.05)
Weighted average shares outstanding - Basic and diluted	34,587,695	32,612,378

XML 20 R5.htm IDEA: XBRL DOCUMENT

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Treasury Shares [Member]	Accumulated Deficit [Member]	Total
Balance, shares at Dec. 31, 2013	2,500,000	31,647,000
Balance at Dec. 31, 2013	$ 25,000	$ 320,070	$ 4,022,481	$ (2,501)	$ (2,974,025)	$ 1,391,025
Common stock issued for cash ($.50/share) pursuant to exercised stock option grant		$ 500	24,500			$ 25,000
Common stock issued for cash ($.50/share) pursuant to exercised stock option grant, shares		50,000				50,000
Common stock issued for services ($.50/share)		$ 450	27,050			$ 27,500
Common stock issued for services ($.50/share), shares		45,000
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement		$ 13,600	666,400			680,000
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement, shares		1,360,000
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement	$ 1,000		49,000			50,000
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares	100,000
Sale of 10% Series C Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement	$ 18,000		882,000			$ 900,000
Sale of 10% Series C Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement, shares	1,800,000
Common stock issued for 10% dividend payment pursuant to 10% Series A and 10% Series B Preferred Stock designations		$ 212	(212)
Common stock issued for 10% dividend payment pursuant to 10% Series A and 10% Series B Preferred Stock designations, shares		21,234
Stock option compensation expense			69,890			$ 69,890
Net Loss					(1,510,636)	(1,510,636)
Balance, shares at Dec. 31, 2014	4,400,000	33,123,234
Balance at Dec. 31, 2014	$ 44,000	$ 334,832	5,741,109	(2,501)	(4,484,661)	1,632,779
Common stock issued for cash (.2778/share) pursuant to exercised stock option grant		$ 540	14,461			15,001
Common stock issued for cash (.2778/share) pursuant to exercised stock option grant, shares		54,000
Common stock issued for cash ($.50/share) pursuant to exercised stock option grant		$ 100	4,900			5,000
Common stock issued for cash ($.50/share) pursuant to exercised stock option grant, shares		10,000
Common Stock issued for services ($.60/share)		$ 70	4,130			4,200
Common Stock issued for services ($.60/share), shares		7,000
Common stock issued for services ($.65/share)		$ 570	36,480			37,050
Common stock issued for services ($.65/share), shares		57,000
Common stock issued for services ($.69/share)		$ 70	4,760			4,830
Common stock issued for services ($.69/share), shares		7,000
Common stock issued for services ($.75/share)		$ 74	5,476			$ 5,550
Common stock issued for services ($.75/share), shares		7,400
Retired Treasury shares		$ (3,600)	1,099	$ 2,501
Common stock issued for services ($.50/share)						$ 27,500
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement		$ 19,800	970,200			990,000
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement, shares		1,980,000
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement	$ 3,000		147,000			150,000
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares	300,000
Sale of 10% Series D preferred stock for cash ($.50/share) pursuant to Subscription Agreement	$ 5,000		245,000			$ 250,000
Sale of 10% Series D preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares	500,000
Common stock issued for 10% dividend payment pursuant to 10% Series A Preferred Stock designations		$ 1,600	(1,600)
Common stock issued for 10% dividend payment pursuant to 10% Series A Preferred Stock designations, shares		160,000
Common stock issued for 10% dividend payment pursuant to 10% Series B Preferred Stock designations		$ 1,000	(1,000)
Common stock issued for 10% dividend payment pursuant to 10% Series B Preferred Stock designations, shares		100,000
Common stock issued for 10% dividend payment pursuant to 10% Series C Preferred Stock designations		$ 294	(294)
Common stock issued for 10% dividend payment pursuant to 10% Series C Preferred Stock designations, shares		29,425
Stock option compensation expense			59,327			$ 59,327
Common Stock issued for acquisitions ($0.75/share)		$ 3,500	259,000			$ 262,500
Common Stock issued for acquisitions ($0.75/share), shares		350,000				350,000
Beneficial Conversion			78,000			$ 78,000
Net Loss					(1,673,094)	(1,673,094)
Balance, shares at Dec. 31, 2015	5,200,000	35,885,059
Balance at Dec. 31, 2015	$ 52,000	$ 358,850	$ 7,568,048		$ (6,157,755)	$ 1,821,143

XML 21 R6.htm IDEA: XBRL DOCUMENT

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Parenthetical) - $ / shares	1 Months Ended	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2015	Dec. 31, 2014
Common stock issued for cash, Price Per Share	$ .50	$ 0.2778	$ .50
Common stock issued for cash tranche one, Price Per Share		.50
Common stock issued for services, Price Per Share	.50	.60	.50
Common stock issued for services tranche one, Price Per Share		0.65
Common stock issued for services tranche two, Price Per Share		0.69
Common stock issued for services tranche three, Price Per Share		0.75
Sale of common stock for cash, price per share	0.50	0.50	0.50
Common stock issued for dividend payment	0.10	$ 0.10	$ 0.10
Preferred Stock dividend rate		10.00%	10.00%
Common Stock issued for acquisitions, Per share price		$ .75
Series A Preferred Stock [Member]
Sale of Preferred Stock for cash, price per share	0.50	0.50	$ 0.50
Common stock issued for dividend payment	0.10	0.10	0.10
Series C Preferred Stock [Member]
Sale of Preferred Stock for cash, price per share	0.50		0.50
Common stock issued for dividend payment		0.10
Series B Preferred Stock [Member]
Common stock issued for dividend payment	$ 0.10	0.10	$ 0.10
Preferred Stock dividend rate	10.00%
Series D Preferred Stock [Member]
Sale of Preferred Stock for cash, price per share		$ 0.50

XML 22 R7.htm IDEA: XBRL DOCUMENT

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Cash flows from operating activities:
Net Loss	$ (1,673,094)	$ (1,510,636)
Adjustments to reconcile net loss to net cash used in operations:
Bad Debt Expense	798	500
Depreciation	14,248	$ 11,335
Amortization of Debt Discount	260
Amortization	181,905	$ 147,006
Stock option compensation expense	59,327	69,890
Impairment of Website Assets	70,531	24,716
Common stock issued for services	51,630	27,500
Changes in operating assets and liabilities:
Accounts Receivable	(39,137)	(11,038)
Inventory	(277,442)	(473,130)
Prepaid expenses and other current assets	(23,629)	(44,097)
Other assets	(2,967)	2,120
Accounts payable	45,959	87,456
Net cash used in operating activities	(1,591,611)	(1,668,378)
Cash flows from investing activities:
Purchase of fixed assets	(27,479)	(14,910)
Purchase of websites	(169,500)	(572,000)
Net cash used in investing activities	(196,979)	(586,910)
Cash flows from financing activities:
Sale of common stock	1,010,001	705,000
Sale of Preferred stock	$ 400,000	$ 950,000
Repurchase of common stock
Proceeds from premium finance loan, net of repayment	$ 4,540	$ 20,892
Long term Debt - Loan from related parties	200,000
Net cash provided by financing activities	1,614,541	$ 1,675,892
Net increase (decrease) in cash	(174,049)	(579,396)
Cash at beginning of period	590,236	1,162,632
Cash at end of period	416,187	590,236
Supplemental Disclosure of Cash Flow Information
Cash paid for Interest	$ 2,367	$ 271
Cash paid for Income Taxes
Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	$ 87,212	$ 20,892
Conversion of related party notes to common stock
Beneficial conversion debt discount to additional paid-in-capital	$ 78,000
Common stock issued for the acquisition of two websites	350,000
Fair value of common stock issued for the acquisition of two websites	$ 262,500
Shares of common stock retired	360,000
Cost of shares retired	$ 2,501
Common stock issued to due Series A, Series B, and Series C stockholders	289,425
Fair market value of common shares issued to stockholder	$ 217,069

XML 23 R8.htm IDEA: XBRL DOCUMENT

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

12 Months Ended

Dec. 31, 2015

Accounting Policies [Abstract]

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization and Nature of Operations

Bright Mountain Media, Inc., formerly known as Bright Mountain Acquisition Corporation is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015. On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is a media holding company of online assets. We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services. Services consists of advertising revenue and subscription revenue. Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites.

The Company obtained approximately 36% of its 2015 revenues from services from a third-party provider, namely Google AdSence. Paid listings are priced on a price per click basis and when a user submits a search query and then clicks on a Google AdSence paid listing displayed in response to the query, Google bills the advertiser that purchased the paid listing directly and shares a portion of the fee charged to the advertiser with the Company. The Company's remaining 42% of revenues from services was from other third-party providers, direct advertising, and subscriptions.

Bright Mountain plans to grow its business through organic growth and acquisitions. The Bright Mountain strategy is to concentrate its marketing and development primarily to military and public safety audiences and associated demographic.

Our websites contain a number of sections with demographically oriented information including originally written news content, blogs, forums, career information, and video.

Principles of Consolidation

The consolidated financial statements include the accounts of BMTM and its wholly owned subsidiaries, Bright Mountain LLC, The Bright Insurance Agency, LLC and Bright Watches, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.

Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.

Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.

Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use.

The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:

Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2:

Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3:

Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Accounts Receivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.

Inventories

Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Product Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.

Property and Equipment

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.

Website Development Costs

The Company accounts for its website development costs in accordance with Accounting Standards Codification ("ASC") ASC 350-50, "Website Development Costs" ("ASC 350-50"). These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.

ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

As of December 31, 2015 and 2014, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

Amortization and Impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of FASB ASC 360-10, "Accounting for the Impairment or Disposal of Long-Lived Assets". This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Website acquisition costs are amortized over five (5) years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash impairment expense is included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash impairment expense was $70,531 and $24,716 respectively. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash amortization expense was $181,905 and $147,006 respectively.

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non-cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash stock-based stock option compensation expense was $59,327 and $69,890, respectively.

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the years ended December 31, 2015 and 2014, advertising, marketing and promotion expense was $29,563 and $91,824, respectively.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of December 31, 2015, tax years 2015, 2014, and 2013 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Concentrations

The company purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During 2015, these two vendors accounted for 34% and 26%, respectively of total products purchased as compared to 51% and 28% in 2014. Although in the year ended December 31, 2015 we added additional product vendors, and we continue to expand our product line and vendor relationships, due to the high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations.

The Company generates revenues from two segments: product sales and services. We sell many products through various distribution portals, which include Amazon and eBay. During 2015, these two portals accounted for 88% and 6%, respectively of our total product sales as compared to 86% and 13% in 2015. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations.

A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.

Credit Risk

The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2015 and December 31, 2014, respectively, the Company had cash balances above the FDIC insured limit of approximately $0 and $173,933 respectively. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Concentration of Funding

During the twelve months ended December 31, 2015 a large portion of the Company's funding was provided by the sale of shares of the Company's common stock and preferred stock to a related party officer and director, as well as to a principal shareholder.

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of December 31, 2015 and 2014 there were 1,701,000 and 1,565,000 common stock equivalent shares outstanding as stock options, respectively; 5,200,000 and 4,400,000 common stock equivalents from the conversion of preferred stock, respectively; and 400,000 and 0 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized as the effect is anti-dilutive.

Segment Information

In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the company in accordance with the ASC 28-10. The Company's two segments are product sales and services as of December 31, 2015. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.

Recent Accounting Pronouncements

In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “Revenue from Contracts with Customers.” The update gives entities a single comprehensive model to use in reporting information about the amount and timing of revenue resulting from contracts to provide goods or services to customers. The proposed ASU, which would apply to any entity that enters into contracts to provide goods or services, would supersede the revenue recognition requirements in Topic 605 "Revenue Recognition," and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the update would supersede some cost guidance included in Subtopic 605-35 "Revenue Recognition – Construction-Type and Production-Type Contracts." The update removes inconsistencies and weaknesses in revenue requirements and provides a more robust framework for addressing revenue issues and more useful information to users of financial statements through improved disclosure requirements. In addition, the update improves comparability of revenue recognition practices across entities, industries, jurisdictions, and capital markets and simplifies the preparation of financial statements by reducing the number of requirements to which an entity must refer. The update is effective for annual reporting periods beginning after December 15, 2018, and interim reporting periods within annual reporting periods beginning after December 15, 2019. All other entities may apply the guidance in ASU No. 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, including interim reporting periods within that reporting period. All other entities also may apply the guidance in Update 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, and interim reporting periods within annual reporting periods beginning one year after the annual reporting period in which the entity first applies the guidance in ASU No. 2014-09. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In June 2014, the FASB issued ASU 2014-12, "Compensation - Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period." This ASU provides more explicit guidance for treating share-based payment awards that require a specific performance target that affects vesting and that could be achieved after the requisite service period as a performance condition. The new guidance is effective for annual and interim reporting periods beginning after December 15, 2015. We do not expect the adoption of this guidance to have a material impact on the consolidated financial statements.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter. Early application is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on the condensed consolidated financial statements.

In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS). The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

XML 24 R9.htm IDEA: XBRL DOCUMENT

GOING CONCERN

12 Months Ended

Dec. 31, 2015

GOING CONCERN [Abstract]

GOING CONCERN

NOTE 2 – GOING CONCERN

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $1,673,094 and used cash in operating activities of $1,591,611 for the year ended December 31, 2015. The Company had an accumulated deficit of $6,157,755 at December 31, 2015. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.

Management plans to continue raising additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources.

The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

XML 25 R10.htm IDEA: XBRL DOCUMENT

ACQUISITIONS

12 Months Ended

Dec. 31, 2015

Business Combinations [Abstract]

ACQUISITIONS

NOTE 3 – ACQUISITIONS

On January 2, 2015, the Company entered into a Website Asset Purchase Agreement with an unrelated third party. As consideration for the purchase, the Company paid $50,000 in cash and issued 250,000 shares of its common stock with a fair value of $187,500. In conjunction with the Website Asset Purchase Agreement, the Company also entered into a Website Management Agreement. Under the terms of the Website Management Agreement, which expires on December 31, 2017, the Company agreed to pay $30,000 per year for full-time services in managing the website. The acquisition was accounted following ASC 805 “Business Combinations.” The operations of the website prior to the Company’s acquisition were immaterial; therefore, pro forma information was not presented. There were no costs of acquisition incurred as a result of this purchase.

On February 17, 2015, the Company entered into a Website Asset Purchase Agreement with an unrelated third party for an aggregate purchase price of $102,000. The purchase price consisted of a cash payment of $27,000, payable at a rate of $1,500 per month beginning on the closing date, and 100,000 shares of the Company’s common stock with a fair value of $75,000. The asset acquisition was accounted for as a purchase of assets in accordance with Rule 11-01 (d) of Regulation S-X and ASC 805-10-55-4. There were no costs of acquisition incurred as a result of the asset purchase.

On April 14, 2015, the Company entered into a Website Asset Purchase Agreement with an unrelated third party for a purchase price of $50,000 in cash. The acquisition was accounted for following ASC 805 "Business Combinations." The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information was not presented. There were no costs of acquisition incurred as a result of this purchase.

On June 1, 2015, the Company entered into a Website Asset Purchase Agreement with an unrelated third party for a purchase price of $50,000 in cash. The asset acquisition was accounted for as a purchase of assets in accordance with Rule 11-01 (d) of Regulation S-X and ASC 805-10-55-4. There were no costs of acquisition incurred as a result of the asset purchase.

On December 4, 2015, the Company entered into a Website Asset Purchase Agreement with an unrelated third party for an aggregate purchase price of $250,000. This transaction closed on January 2, 2016. See note 16.

At December 31, 2015 and December 31, 2014, website acquisition assets consisted of the following:


	December 31,
	2015			2014
Website Acquisition Assets	$	1,054,444		$	614,944
Less: Accumulated Amortization		(328,911	)		(147,006	)
Less: Impairment Loss		(95,247	)		(24,716	)
Website Acquisition Assets, net	$	630,286		$	443,222

Non-cash amortization expense for the years ending December 31, 2015 and 2014 was $181,905 and $147,006 respectively.

Non-cash impairment expense for the years ending December 31, 2015 and 2014 was $70,531 and $24,716 respectively.

- Definition

The entire disclosure for a business combination (or series of individually immaterial business combinations) completed during the period, including background, timing, and recognized assets and liabilities. The disclosure may include leverage buyout transactions (as applicable).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1497-128463

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1490-128463

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1392-128463

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=35744584&loc=d3e7008-128479

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1486-128463

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35744584&loc=d3e6927-128479

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=56956791&loc=d3e4845-128472

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1500-128463

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 7
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1524-128463

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=35744584&loc=d3e7000-128479

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=56956791&loc=d3e4922-128472

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=56956791&loc=d3e4934-128472

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=56956791&loc=d3e4926-128472

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=56956515&loc=d3e1383-128463

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=35744584&loc=d3e6996-128479

+ Details

XML 26 R11.htm IDEA: XBRL DOCUMENT

INVENTORIES

12 Months Ended

Dec. 31, 2015

Inventory Disclosure [Abstract]

INVENTORIES

NOTE 4 – INVENTORIES

At December 31, 2015 and December 31, 2014 inventories consisted of the following:


	2015		2014
Product Inventory: Clocks & Watches	$	1,017,220	$	769,960
Product Inventory: Other Inventory		36,670		6,488
Total Inventory Balance	$	1,053,890	$	776,448

XML 27 R12.htm IDEA: XBRL DOCUMENT

PREPAID COSTS AND EXPENSES

12 Months Ended

Dec. 31, 2015

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

PREPAID COSTS AND EXPENSES

NOTE 5 – PREPAID COSTS AND EXPENSES

At December 31, 2015 and December 31, 2014, prepaid expenses and other current assets consisted of the following:


	2015		2014
Other Current Assets	$	14,500		585
Prepaid Insurance		87,212		85,713
Prepaid Inventory		8,215		—
Prepaid Expenses and Other Current Assets	$	109,927	$	86,298

XML 28 R13.htm IDEA: XBRL DOCUMENT

PROPERTY AND EQUIPMENT

12 Months Ended

Dec. 31, 2015

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

NOTE 6 – PROPERTY AND EQUIPMENT

At December 31, 2015 and December 31, 2014, property and equipment consisted of the following:


	December 31,						Depreciable Life
	2015			2014			(Years)
Furniture & Fixtures	$	49,088		$	32,107			7
Computer Equipment		50,522			40,024			5
Total Fixed Assets		99,610			72,131
Less: Accumulated Depreciation		(48,305	)		(34,057	)
Total Fixed Assets, net	$	51,305		$	38,074

Non-cash depreciation expense for the years ending December 31, 2015 and 2014 was $14,248 and $11,335 respectively.

XML 29 R14.htm IDEA: XBRL DOCUMENT

SEGMENT INFORMATION

12 Months Ended

Dec. 31, 2015

Segment Reporting [Abstract]

SEGMENT INFORMATION

NOTE 7 – SEGMENT INFORMATION

The Company has two identifiable segments as of December 31, 2015; products and services. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.

The following information represents segment activity for the year ended December 31, 2015:


	For the year ended December 31, 2015
	Products			Services			Total
Revenues	$	1,408,481		$	283,598		$	1,692,079
Website Amortization	$	—		$	181,905		$	181,905
Depreciation	$	11,860		$	2,388		$	14,248
Impairment	$	—		$	70,531		$	70,531
Loss from operations	$	(1,181,233	)	$	(491,861	)	$	(1,673,094)
Segment Assets	$	1,582,563		$	737,028		$	2,319,591

The following information represents segment activity for the year ended December 31, 2014:


	For the year ended December 31, 2014
	Products			Services			Total
Revenues	$	1,050,394		$	118,792		$	1,169,186
Website Amortization	$	—		$	147,006		$	147,006
Depreciation	$	10,183		$	1,152		$	11,335
Impairment	$	—		$	24,716		$	24,716
Loss from operations	$	(1,102,922	)	$	(407,505	)	$	(1,510,427)
Segment Assets	$	1,483,022		$	467,946		$	1,950,968

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 34
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 41
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 33
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 12
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 32
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 26
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 35
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 40
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 42
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 29
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 31
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599

+ Details

XML 30 R15.htm IDEA: XBRL DOCUMENT

LONG TERM DEBT TO RELATED PARTIES

12 Months Ended

Dec. 31, 2015

Debt Disclosure [Abstract]

LONG TERM DEBT TO RELATED PARTIES

NOTE 8 –LONG TERM DEBT TO RELATED PARTIES

Beneficial Conversion Feature

On December 22 and 29, 2015, the Company issued 12% convertible notes that have conversion prices that create a beneficial conversion. The notes mature on December 22 and 29, 2020 respectively. These notes are convertible at the option of the holders into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the notes using the effective interest method. During 2015, the Company recognized a debt discount of $78,000 and amortized $260 during 2015.

Maturities of Long-Term Obligations for Five Years and Beyond

The minimum annual principal payments of notes payable at December 31, 2015 were:


2016	$	—
2017		—
2018		—
2019 and thereafter		200,000
Total minimum principal payments	$	200,000

XML 31 R16.htm IDEA: XBRL DOCUMENT

PREMIUM LOAN PAYABLE

12 Months Ended

Dec. 31, 2015

Debt Disclosure [Abstract]

PREMIUM LOAN PAYABLE

NOTE 9 –PREMIUM LOAN PAYABLE

Premium Finance Loan Payable

Premium finance loans payable related to the financing of the Company’s Error & Omission (E&O) insurance coverage for the period September 6, 2015 through September 6, 2016. The Company financed $18,604 of the total policy premium of $25,396 (including interest and fees of $643) from Pro Premium Finance Company, Inc. The term of the loan are nine equal payments of $ 2,131 per month beginning October 6, 2015. The principal balance due was $12,210 at December 31, 2015.

Premium finance loan payable related to the financing of the Company's Director's & Officer's (D&O) insurance coverage and Employment Practices Liability insurance coverage for the period October 31, 2015 through October 30, 2016. The Company financed $47,222 of the total policy premium of $62,382 (including interest of $1,583) from Flat Iron Capital. The terms of the loan are 9 equal payments of $5,247 per month beginning November 30, 2015. The balance due was $36,728 at December 31, 2015.

Premium finance loan payable related to the financing of the Company's Commercial General Liability (CGL insurance for the period December 28, 2015 through December 27, 2016. The Company financed $3,467 of the total policy premium of $4,561 (including interest of $172) from Pro Premium Finance Company, Inc. The terms of the loan are 10 equal payments of $347 per month beginning January 28, 2016. The balance due was $3,468 at December 31, 2015.

Total Premium Finance Loan Payable balance for all of the Company's policies was $52,406 at December 31, 2015 and $47,866 at December 31, 2014.

XML 32 R17.htm IDEA: XBRL DOCUMENT

COMMITMENTS AND CONTINGENCIES

12 Months Ended

Dec. 31, 2015

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 10 – COMMITMENTS AND CONTINGENCIES

Leases

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet. The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date is October 11, 2014 and will expire on March 14, 2019.

The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date is October 1, 2014 and will expire on September 30, 2017.

Future minimum lease commitments due for facilities under non-cancellable operating leases at December 31, 2015 are as follows:


	Operating Leases
2016	$	163,685
2017		168,781
2018		122,390
2019 and thereafter		25,499
Total minimum lease payments	$	480,355

Rent expense for the years ended December 31, 2015 and 2014 was $120,162 and $77,543 respectively.

Legal

From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of December 31, 2015, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations.

Other Commitments

The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the years ended December 31, 2015 and 2014, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.

During the years ended December 31, 2015 and 2014, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in note 3. Future anticipated contractual minimum payments under these agreements total approximately $106,000 for 2016, and $33,000 for 2017. Future contingent milestone payments under these agreements total approximately $40,000 for 2016.

Total payments for the years ended December 31, 2015 and 2014 was $164,550 and $84,060 respectively.

On December 4, 2015, the Company entered into an agreement with a third party related to the purchase of a website the Company acquired in January 2016 as further discussed in note 16. Total payments for the year ended December 31, 2015 was $5,000.

The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the terms of this agreement, the Company will compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's Board of Directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term.

The Chief Executive Officer's base annual salary was increased to $77,500 in January, 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors.

The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to Bright Mountain Acquisition Corporation fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause.

The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Restated By-laws.

XML 33 R18.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION

12 Months Ended

Dec. 31, 2015

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

STOCK COMPENSATION

NOTE 11 – STOCK COMPENSATION

The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity-Based Payments to Non-Employees. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, and FASB ASC 718, Compensation-Stock Compensation, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument. As of December 31, 2015, 0 shares were remaining under the 2011 Plan for future issuance.

On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2013 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2015, 0 shares were remaining under the 2013 Plan for future issuance.

On May 22, 2015, the Company's board of directors and majority stockholder adopted the 2015 Stock Option Plan (the "2015 Plan"), to be effective on May 22, 2015. The purpose of the 2015 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. The Company's board of directors will administer the 2015 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2015 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2015 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2015, 965,000 shares were remaining under the 2015 Plan for future issuance.

On January 2, 2014 the Company granted 50,000 ten-year stock options, which have an exercise price of $0.50 per share to a consultant. All 50,000 stock options vested on January 2, 2014. The aggregate fair value of these options was computed at $8,167 or $0.1633 per option.

On January 2, 2014 the Company granted 50,000 ten-year stock options, which have an exercise price of $0.50 per share and cliff vest annually over four years starting in January 2015 to an employee. The aggregate fair value of these options was computed at $8,167 or $0.1633 per option.

On August 22, 2014 the Company granted 25,000 ten-year stock options, which have an exercise price of $0.50 per share to a consultant. All 25,000 stock options vested on August 22, 2014. The aggregate fair value on these options was computed at $8,580 or $0.3432 per option.

On September 3, 2014 the Company granted 40,000 ten-year stock options, which have an exercise price of $0.50 per share and cliff vest annually over four years starting in September 2015 to a director. The aggregate fair value of these options was computed at $13,728 or $0.3432 per option.

On September 17, 2014 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.50 per share and cliff vest annually over four years starting in October 2014 to an employee. The aggregate fair value of these options was computed at $34,320 or $0.3432 per option.

On October 15, 2014 the Company granted 40,000 ten-year stock options, which have an exercise price of $0.78 per share and cliff vest annually over four years starting in October 2015 to a director. The aggregate fair value of these options was computed at $12,256 or $0.3064 per option.

On November 26, 2014 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.78 per share and cliff vest annually over four years starting in November 2015 to an employee. The aggregate fair value of these options was computed at $30,640 or $0.3064 per option.

On March 23, 2015 the Company granted 40,000 ten-year stock options, which have an exercise price of $0.75 per share and cliff vest annually over four years starting in March 2016 to a director. The aggregate fair value of these options was computed at $17,224 or $0.4306 per option.

On October 27, 2015 the Company granted 60,000 ten-year stock options, which have an exercise price of $0.65 per share and cliff vest annually over four years starting October 2016 to a director. The aggregate fair value of these options was computed at $22,392 or $0.3732 per option.

On October 27, 2015 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.65 per share and cliff vest annually over four years starting October 2016 to an executive officer and director. The aggregate fair value of these options was computed at $37,318 or $0.3732 per option.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2015 and 2014:


Assumptions:	2015		2014
Expected term (years)	6.8		6.25
Expected volatility	63	%	63	%
Risk-free interest rate	0.01% - 2.07	%	0.01% - 2.07	%
Dividend yield	0	%	0	%
Expected forfeiture rate	0	%	0	%

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility, as the Company's common stock is quoted in the over the counter market on the OTCQB Tier of the OTC Markets, Inc. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

The company recorded $59,327 and $69,890 stock option expense for the year ended December 31, 2015 and December 31, 2014 respectively. The $59,327 non-cash stock option expense for year ended December 31, 2015 has been recognized as a component of general and administrative expenses in the accompanying Consolidated Financial Statements.

As of December 31, 2015 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $101,932 to be recognized through December 2019.

The grant date weighted average for fair values of options granted in 2015 is $ 0.38 per option.

A summary of the Company's stock option activity during the years ended December 31, 2015 and 2014 is presented below:


	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2013		1,420,000		$	0.23		8.2		495,200
Granted		405,000			0.60		—		—
Exercised		(50,000	)		0.50		—		—
Forfeited		(210,000	)		0.50		—		—
Expired		—			—		—		—
Balance Outstanding, December 31, 2014		1,565,000		$	0.30		7.5	$	349,983
Granted		200,000			0.67		—		—
Exercised		(64,000	)		—		—		—
Forfeited		—			—		—		—
Expired		—			—		—		—
Balance Outstanding, December 31, 2015		1,701,000		$	0.34		6.8	$	337,984
Exercisable at December 31, 2015		1,114,500		$	0.23		5.9	$	305,987

Summarized information with respect to options outstanding under the three option plans at December 31, 2015 is as follows:


	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	2.1	$	0.06	720,000	$	0.09
0.25 - 0.49	351,000	1.5	$	0.05	207,000	$	0.05
0.50 - 0.78	630,000	3.2	$	0.23	187,500	$	0.09
	1,701,000	6.8	$	0.34	1,114,500	$	0.23

Summarized information with respect to options outstanding under the two option plans at December 31, 2014 is as follows:


	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	2.8	$	0.06	585,000	$	0.10
0.25 - 0.49	405,000	2.1	$	0.07	165,600	$	0.05
0.50 - 0.78	440,000	2.6	$	0.17	95,000	$	0.06
	1,565,000	7.5	$	0.30	845,600	$	0.21

XML 34 R19.htm IDEA: XBRL DOCUMENT

PREFERRED STOCK

12 Months Ended

Dec. 31, 2015

Preferred Stock, Number of Shares, Par Value and Other Disclosures [Abstract]

PREFERRED STOCK

NOTE 12 – PREFERRED STOCK

The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01.

At a meeting of the Board of Directors, held on November 1, 2013, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series A Convertible Preferred Stock ("Series A Stock") and authorized the issuance of the Series A Stock. Holders of the Series A Stock shall be entitled to the payment of a 10% dividend payable in shares of the Corporation's common stock at a rate of one share of Common Stock for each ten shares of Series A Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series A Stock may convert all or part of the Series A Stock into shares of common stock on a share for share basis. Series A Stock shall rank superior to all other classes of stock upon liquidation. Each share of Series A Stock shall automatically convert to common shares five years from the date of issuance or upon change in control. On the tenth business day of January 2015 there were 160,000 shares of common stock dividends owed and due to the Series A Stockholders of record as dividends on the Series A Stock. On January 10, 2015, the Company issued 160,000 shares of common stock due Series A Stockholders. As of December 31, 2015, there were 176,493 shares of common stock dividends owed but not due until the tenth business day of January 2016 to the Series A Stockholders as dividends on the Series A Stock.

During the year ended December 31, 2014, the Company raised additional capital of $50,000 through issuance of 100,000 shares of its Series A Stock pursuant to the same private placement.

During the year ended December 31, 2015, the Company raised additional capital of $150,000 through issuance of 300,000 shares of its Series A Stock pursuant to the same private placement. Of the 300,000 Series A shares issued, 200,000 were issued to the Company’s related founder and CEO for $100,000. The additional 100,000 shares of the 300,000 Series A issued, were issued to a related party for $50,000.

At a meeting of the Board of Directors, held on December 23, 2013, the directors approved the designation of one million (1,000,000) shares of the Preferred Stock as 10% Series B Convertible Preferred Stock ("Series B Stock") and authorized the issuance of the Series B Stock. Holders of the Series B Stock shall be entitled to the payment of a 10% dividend payable in shares of the Corporation's common stock at a rate of one share of common stock for each ten shares of Series B Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series B Stock may convert all or part of the Series B Stock into shares of common stock on a share for share basis. Series B Stock shall rank superior to all common stock upon liquidation. Each share of Series B Stock shall automatically convert to common shares five years from the date of issuance or upon change in control. On the tenth business day of January 2015 there were 100,000 shares of common stock dividends owed and due to the Series B Stockholders of record as dividends on the Series B Stock. On January 10, 2015, the Company issued 100,000 shares of common stock due Series B Stockholders. As of December 31, 2015, there were 97,260 shares of common stock dividends owed but not due until the tenth business day of January 2016 to the Series B Stockholders as dividends on the Series B Stock.

At a meeting of the Board of Directors, held on September 22, 2014, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series C Convertible Preferred Stock ("Series C Stock") and authorized the issuance of the Series C Stock. Holders of the Series C Stock shall be entitled to the payment of a 10% dividend payable in shares of the Corporation's common stock at a rate of one share of common stock for each ten shares of Series C Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series C Stock may convert all or part of the Series C Stock into shares of common stock on a share for share basis. Series C Stock shall rank superior to all common stock upon liquidation. Each share of Series C Stock shall automatically convert to common shares five years from the date of issuance or upon change in control. On the tenth business day of January 2015 there were 29,425 shares of common stock dividends owed and due to the Series C Stockholders of record as dividends on the Series C Stock. On January 10, 2015, the Company issued 29,425 shares of common stock due Series C Stockholders. As of December 31, 2015, there were 175,068 shares of common stock dividends owed but not due until the tenth business day of January 2016 to the Series C Stockholders as dividends on the Series C Stock.

During the year ended December 31, 2014, the Company raised capital of $900,000 through issuance of 1,800,000 shares of its Series C Stock pursuant to the same private placement. Of the 1,800,000 Series C shares issued, 800,000 were issued to the Company's related party founder for $400,000. An additional 500,000 shares of the 1,800,000 Series C shares issued, were issued to a related party for $250,000.

At a meeting of the Board of Directors, held on March 20, 2015, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series D Convertible Preferred Stock ("Series D Stock") and authorized the issuance of the Series D Stock. Holders of the Series D Stock shall be entitled to the payment of a 10% dividend payable of preferred shares outstanding in shares of the Corporation’s common stock at a rate of one share of common stock for each ten shares of Series D Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series D Stock may convert all or part of the Series D Stock into shares of common stock on a share for share basis. Series D Stock shall rank superior to all common stock upon liquidation. Each share of Series D Stock shall automatically convert to common shares five years from the date of issuance or upon a change in control. As of December 31, 2015, there were 38,493 shares of common stock dividends owed but not due until the tenth business day of January 2016 to the Series D Stockholders as dividends on the Series D Stock.

During the year ended December 31, 2015, the Company raised additional capital of $250,000 through issuance of 500,000 shares of its Series D Stock pursuant to the same private placement. The shares were issued to a related party.

Series A, B, C and D Stock are also subject to adjustment of the conversion terms due to future mergers, sales and stock splits, if any.

XML 35 R20.htm IDEA: XBRL DOCUMENT

COMMON STOCK

12 Months Ended

Dec. 31, 2015

Equity [Abstract]

COMMON STOCK

NOTE 13 – COMMON STOCK


A)	Stock Issued for cash

The Company has authorized 324,000,000 shares of common stock with a par value of $0.01.

During the year ended December 31, 2014, the Company issued 50,000 shares of its common stock in connection with the exercise of a stock option granted to an outside consultant and received $25,000 based on the exercise price of $0.50 per common share.

During the year ended December 31, 2014, the Company raised additional capital through issuance of common stock pursuant to a private placement whereby $680,000 in capital was raised through the issuance of 1,360,000 shares of common stock at $0.50 per share.

During the year ended December 31, 2015, the Company issued 54,000 shares of its common stock in connection with the exercise of a stock option granted to a related party Director and received $15,001 based on the exercise price of $0.2778 per common share.

During the year ended December 31, 2015 the Company issued 10,000 shares of its common stock in connection with the exercise of a stock option granted to a related party Director and received $5,000 based on the exercise price of $0.50 per share.

During the year ended December 31, 2015, the Company raised additional capital through issuance of common stock pursuant to a private placement whereby $990,000 in capital was raised through the issuance of 1,980,000 shares of common stock at $0.50 per share.


B)	Stock issued for services

On April 21, 2014, the Company issued to an attorney 25,000 shares of the Company’s common stock at $0.50 per share, or $12,500, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a private placement.

On September 23, 2014, the Company issued to a consultant 10,000 shares of the Company’s common stock at $0.75 per share, or $7,500, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares in the OTCQB market.

On October 10, 2014, the Company issued to a consultant 10,000 shares of the Company’s common stock at $0.75 per share, or $7,500, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares in the OTCQB market.

On October 15, 2014, the Company issued to a consultant 37,500 shares of the Company’s common stock at $0.75 per share, or $28,125, for services to be rendered. The Company valued these common shares based on the price recent investors paid for common shares in the OTCQB.

On December 8, 2014, the Consultant who was issued 37,500 shares of the Company’s common stock on October 15, 2015 agreed to return the 37,500 shares to the Company to be cancelled.

On January 19, 2015, the Company entered into an agreement with an employee, wherein the employee elected to receive 400 shares of the Company common stock at a fair value of $0.75 per share, or $300, in lieu of a bonus.

On May 1, 2015, the Company entered into an agreement with an employee, wherein the employee elected to receive 2,000 shares of the Company common stock at a fair value of $0.65 per share, or $1,300, in lieu of a bonus.

On May 22, 2015, the Company issued to a law firm 50,000 shares of its common stock at $0.65 per share, or $32,500, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On May 28, 2015, the Company issued to a consultant 5,000 shares of its common stock at $0.65 per share, or $3,250, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On October 15, 2015, the Company issued to a consultant 7,000 shares of its common stock at $0.60 per share, or $4,200, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On November 15, 2015, the Company issued to a consultant 7,000 shares of its common stock at $0.75 per share, or $5,250, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On December 15, 2015, the Company issued to a consultant 7,000 shares of its common stock at $0.69 per share, or $4,830, for services rendered. The Company valued these common shares based on the fair value at the date of grant.


C)	Retirement of Treasury Shares

On December 21, 2015 the Company’s Board of Directors approved to retire 360,000 Treasury Shares with a cost of $2,501.


D)	Stock issued for acquisitions

During the year ended December 31, 2015, the Company issued 350,000 shares of its common stock for the acquisition of two websites. The Company valued these common shares at $262,500 or $0.75 per share, based on the fair value on the date of the acquisitions.


E)	Stock issued for dividends

During the year ended December 31, 2014, the Company issued 21,234 shares of its common stock as dividends to the holders of its Series A Stock and Series B Stock only. Holders of the Series A, Series B, and Series C Stock are entitled to the payment of a 10% dividend payable in shares of the Company's common stock at a rate of one share of common stock for each ten shares of Series A, Series B, or Series C Stock. Dividends shall be payable annually the tenth business day of January. Holders of Series C Stock are entitled to payment of 10% dividend payable in shares of the Company's common stock on the tenth business day of January commencing in 2015.

During the year ended December 31, 2015, the Company issued 289,425 shares of its common stock as dividends to the holders of its Series A Stock, Series B Stock, and Series C Stock only. Holders of the Series A, Series B, Series B and Series D Stock are entitled to the payment of a 10% dividend payable in shares of the Company's common stock at a rate of one share of common stock for each ten shares of Series A, Series B, Series C, or Series D Stock. Dividends shall be payable annually the tenth business day of January. Holders of Series D Stock are entitled to payment of 10% dividend payable in shares of the Company's common stock on the tenth business day of January commencing in 2016.

- Definition

The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(d),(e))
-URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21484-112644

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 310
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SAB TOPIC 4.E)
-URI http://asc.fasb.org/extlink&oid=27010918&loc=d3e74512-122707

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21488-112644

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.29-31)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 4
-Subparagraph (SAB TOPIC 4.C)
-URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187143-122770

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21506-112644

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187085-122770

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 30
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6405834&loc=d3e23285-112656

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Preferred Stock
-URI http://asc.fasb.org/extlink&oid=6521494

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21564-112644

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section E

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section C

+ Details

XML 36 R21.htm IDEA: XBRL DOCUMENT

RELATED PARTIES

12 Months Ended

Dec. 31, 2015

RELATED PARTIES

NOTE 14 – RELATED PARTIES

During the year ended December 31, 2014 a related party founder purchased 460,000 shares of the Company’s common shares for $230,000.

During the year ended December 31, 2014, a related party purchased 500,000 shares of the Company’s common shares for $250,000.

During the year ended December 31, 2014, a related party founder purchased 800,000 shares of the Company’s Series C shares for $400,000.

During the year ended December 31, 2014, a related party purchased 500,000 shares of the Company’s Series C shares for $250,000.

During the year ended December 31, 2015 a related party founder purchased 1,140,000 shares of the Company’s common shares for $570,000.

During the year ended December 31, 2015, a related party founder purchased 200,000 shares of the Company’s Series A shares for $100,000.

During the year ended December 31, 2015, a related party purchased 100,000 shares of the Company’s Series A shares for $50,000.

During the year ended December 31, 2015, a related party purchased 500,000 shares of the Company’s Series D shares for $250,000.

During the year ended December 31, 2015 related party Directors purchased 440,000 shares of the Company’s common shares for $220,000.

During the year ended December 31, 2015 a related party Director purchased 54,000 shares of the Company’s common shares for $15,001 in connection with the exercise of a stock option granted based on the exercise price of $0.2778 per common share.

During the year ended December 31, 2015 a related party Director purchased 10,000 shares of the Company’s common shares for $5,000 in connection with the exercise of a stock option granted based on the exercise price of $0.50 per common share.

During the year ended December 31, 2015 the Company issued a convertible note that has a conversion price that creates a beneficial conversion to a related party director and founder. The note issued was for an amount of $100,000 with a maturity date of December 22, 2020 and bears an interest rate of 12% paid monthly in cash on the first day of each month, commencing on January 1, 2016. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the note using the effective interest method. During 2015, the Company recognized a discount of $39,000 and amortized $195 during 2015 related to this convertible note. During 2015, the Company recognized interest expense of $300 related to this convertible note.

During the year ended December 31, 2015 the Company issued a convertible note that has a conversion price that creates a beneficial conversion to a related party. The note issued was for an amount of $100,000 with a maturity date of December 28, 2020 and bears an interest rate of 12% paid monthly in cash on the first day of each month, commencing on January 1, 2016. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the note using the effective interest method. During 2015, the Company recognized a discount of $39,000 and amortized $65 during 2015 related to this convertible note. During 2015, the Company recognized interest expense of $100 related to this convertible note.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References + Details

XML 37 R22.htm IDEA: XBRL DOCUMENT

INCOME TAXES

12 Months Ended

Dec. 31, 2015

Income Tax Disclosure [Abstract]

INCOME TAXES

NOTE 15 – INCOME TAXES

For the years ended December 31, 2015 and 2014 there was no provision for income taxes and deferred tax assets have been entirely offset by valuation allowances.

As of December 31, 2015, the Company has net operating loss carry forwards of approximately $5,426,000. The carryforwards expire in years 2033 through 2035. The Company's net operating loss carry forwards may be subject to annual limitations, which could reduce or defer the utilization of the losses as a result of an ownership change as defined in Section 382 of the Internal Revenue Code.

The Company's tax expense differs from the "expected" tax expense for Federal income tax purposes, (computed by applying the United States Federal tax rate of 34% to loss before taxes), as follows:

The tax effects of the temporary differences between reportable financial statement income (loss) and taxable income (loss) are recognized as deferred tax assets and liabilities.


	Year Ended
	December 31,
	2015			2014
Tax expense (benefit) at the statutory rate	$	(568,852	)	$	(513,616	)
State income taxes, net of federal income tax benefit		(60,733	)		(54,837	)
Non-deductible expenses		2,135			2,178
Change in valuation allowance		627,450			566,275
Total	$	—		$	—

The tax effect of significant components of the Company's deferred tax assets and liabilities at December 31, 2015 and 2014, are as follows:


	Year Ended
	December 31,
	2015			2014
Deferred tax assets:
Net operating loss carryforward	$	2,042,006		$	1,623,458
Amortization		27,348			51,944
Stock option expense		373,456			68,477
Total gross deferred tax assets		2,442,810			1,743,879
Less: Deferred tax asset valuation allowance		(2,442,810	)		(1,743,879	)
Total net deferred tax assets	$	—		$	—

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment.

Because of the historical earnings history of the Company, the net deferred tax assets for 2015 and 2014 were fully offset by a 100% valuation allowance.

XML 38 R23.htm IDEA: XBRL DOCUMENT

SUBSEQUENT EVENTS

12 Months Ended

Dec. 31, 2015

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 16 – SUBSEQUENT EVENTS

On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019.

On January 10, 2016, the Company issued 501,562 shares of its common stock as dividends on its Series A Stock, Series B Stock, Series C Stock, and Series D Stock in accordance with the designations, rights and preferences of those series of Preferred Stock.

On January 15, 2016 the Company issued 7,000 shares of our common stock valued at $4,865 to a consultant for services rendered.

On February 9, 2016, the Company issued a convertible note to the Company’s related party founder that has a conversion price that creates a beneficial conversion. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the notes using the effective interest method.

On February 12, 2015, the Company entered into a Website Asset Purchase Agreement to purchase a website for a purchase price of $15,000. The payment terms was $15,000 payable at the February 12, 2016 closing.

On February 15, 2016 the Company issued 7,000 shares of our common stock valued at $4,865 to a consultant for services rendered.

On February 23, 2016 the Company raised capital of $100,000 through sale of 200,000 shares of its Common Stock to a principal shareholder in a private transaction.

On March 11, 2016 the Company raised capital of $100,000 through sale of 200,000 shares of its Common Stock to a principal shareholder in a private transaction.

On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director. The aggregate fair value of these options was computed at $39,901 or $0.3990 per option.

On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director. The aggregate fair value of these options was computed at $18,354 or $0.3990 per option.

On March 22, 2016 the Company issued to a law firm, 50,000 shares of its common stock at $0.695 per share, or $34,750 for services rendered. The Company valued these common shares based on the fair value at the date of grant.

XML 39 R24.htm IDEA: XBRL DOCUMENT

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2015
Accounting Policies [Abstract]
Organization and Nature of Operations	Organization and Nature of Operations Bright Mountain Media, Inc., formerly known as Bright Mountain Acquisition Corporation is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015. On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a media holding company of online assets. We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services. Services consists of advertising revenue and subscription revenue. Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites. The Company obtained approximately 36% of its 2015 revenues from services from a third-party provider, namely Google AdSence. Paid listings are priced on a price per click basis and when a user submits a search query and then clicks on a Google AdSence paid listing displayed in response to the query, Google bills the advertiser that purchased the paid listing directly and shares a portion of the fee charged to the advertiser with the Company. The Company's remaining 42% of revenues from services was from other third-party providers, direct advertising, and subscriptions. Bright Mountain plans to grow its business through organic growth and acquisitions. The Bright Mountain strategy is to concentrate its marketing and development primarily to military and public safety audiences and associated demographic. Our websites contain a number of sections with demographically oriented information including originally written news content, blogs, forums, career information, and video.
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of BMTM and its wholly owned subsidiaries, Bright Mountain LLC, The Bright Insurance Agency, LLC and Bright Watches, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.
Revenue Recognition	Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows: · Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly. · Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space. · Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received. · Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use. The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.
Use of Estimates	Use of Estimates Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Fair Value of Financial Instruments and Fair Value Measurements	Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels: Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable	Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.
Inventories	Inventories Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Cost of Sales	Cost of Sales Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
Shipping and Handling Costs	Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Product Warranty Reserve Policy	Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.
Property and Equipment	Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs	Website Development Costs The Company accounts for its website development costs in accordance with Accounting Standards Codification ("ASC") ASC 350-50, "Website Development Costs" ("ASC 350-50"). These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows. ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of December 31, 2015 and 2014, all website development costs have been expensed.
Amortization and Impairment of Long-Lived Assets	Amortization and Impairment of Long-Lived Assets Amortization and Impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of FASB ASC 360-10, "Accounting for the Impairment or Disposal of Long-Lived Assets". This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Website acquisition costs are amortized over five (5) years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash impairment expense is included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash impairment expense was $70,531 and $24,716 respectively. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash amortization expense was $181,905 and $147,006 respectively.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non-cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying statement of operations. For the year ended December 31, 2015 and the year ended December 31, 2014, non-cash stock-based stock option compensation expense was $59,327 and $69,890, respectively.
Advertising, Marketing and Promotion Costs	Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the years ended December 31, 2015 and 2014, advertising, marketing and promotion expense was $29,563 and $91,824, respectively.
Income Taxes	Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. As of December 31, 2015, tax years 2015, 2014, and 2013 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years. Concentrations The company purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During 2015, these two vendors accounted for 34% and 26%, respectively of total products purchased as compared to 51% and 28% in 2014. Although in the year ended December 31, 2015 we added additional product vendors, and we continue to expand our product line and vendor relationships, due to the high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations. The Company generates revenues from two segments: product sales and services. We sell many products through various distribution portals, which include Amazon and eBay. During 2015, these two portals accounted for 88% and 6%, respectively of our total product sales as compared to 86% and 13% in 2015. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations. A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.
Credit Risk	Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2015 and December 31, 2014, respectively, the Company had cash balances above the FDIC insured limit of approximately $0 and $173,933 respectively. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.
Concentration of Funding	Concentration of Funding During the twelve months ended December 31, 2015 a large portion of the Company's funding was provided by the sale of shares of the Company's common stock and preferred stock to a related party officer and director, as well as to a principal shareholder.
Basic and Diluted Net Earnings (Loss) Per Common Share	Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of December 31, 2015 and 2014 there were 1,701,000 and 1,565,000 common stock equivalent shares outstanding as stock options, respectively; 5,200,000 and 4,400,000 common stock equivalents from the conversion of preferred stock, respectively; and 400,000 and 0 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized as the effect is anti-dilutive.
Segment Information	Segment Information In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the company in accordance with the ASC 28-10. The Company's two segments are product sales and services as of December 31, 2015. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.
Recent Accounting Pronouncements	Recent Accounting Pronouncements In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “Revenue from Contracts with Customers.” The update gives entities a single comprehensive model to use in reporting information about the amount and timing of revenue resulting from contracts to provide goods or services to customers. The proposed ASU, which would apply to any entity that enters into contracts to provide goods or services, would supersede the revenue recognition requirements in Topic 605 "Revenue Recognition," and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the update would supersede some cost guidance included in Subtopic 605-35 "Revenue Recognition – Construction-Type and Production-Type Contracts." The update removes inconsistencies and weaknesses in revenue requirements and provides a more robust framework for addressing revenue issues and more useful information to users of financial statements through improved disclosure requirements. In addition, the update improves comparability of revenue recognition practices across entities, industries, jurisdictions, and capital markets and simplifies the preparation of financial statements by reducing the number of requirements to which an entity must refer. The update is effective for annual reporting periods beginning after December 15, 2018, and interim reporting periods within annual reporting periods beginning after December 15, 2019. All other entities may apply the guidance in ASU No. 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, including interim reporting periods within that reporting period. All other entities also may apply the guidance in Update 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, and interim reporting periods within annual reporting periods beginning one year after the annual reporting period in which the entity first applies the guidance in ASU No. 2014-09. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition. In June 2014, the FASB issued ASU 2014-12, "Compensation - Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period." This ASU provides more explicit guidance for treating share-based payment awards that require a specific performance target that affects vesting and that could be achieved after the requisite service period as a performance condition. The new guidance is effective for annual and interim reporting periods beginning after December 15, 2015. We do not expect the adoption of this guidance to have a material impact on the consolidated financial statements. In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter. Early application is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on the condensed consolidated financial statements. In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS). The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

XML 40 R25.htm IDEA: XBRL DOCUMENT

ACQUISITIONS (Tables)

12 Months Ended

Dec. 31, 2015

Business Combinations [Abstract]

Schedule of Intangible Assets

At December 31, 2015 and December 31, 2014, website acquisition assets consisted of the following:


	December 31,
	2015			2014
Website Acquisition Assets	$	1,054,444		$	614,944
Less: Accumulated Amortization		(328,911	)		(147,006	)
Less: Impairment Loss		(95,247	)		(24,716	)
Website Acquisition Assets, net	$	630,286		$	443,222

XML 41 R26.htm IDEA: XBRL DOCUMENT

INVENTORIES (Tables)

12 Months Ended

Dec. 31, 2015

Inventory Disclosure [Abstract]

Schedule of Inventories

At December 31, 2015 and December 31, 2014 inventories consisted of the following:


	2015		2014
Product Inventory: Clocks & Watches	$	1,017,220	$	769,960
Product Inventory: Other Inventory		36,670		6,488
Total Inventory Balance	$	1,053,890	$	776,448

XML 42 R27.htm IDEA: XBRL DOCUMENT

PREPAID COSTS AND EXPENSES (Tables)

12 Months Ended

Dec. 31, 2015

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Schedule of Prepaid Costs and Expenses

At December 31, 2015 and December 31, 2014, prepaid expenses and other current assets consisted of the following:


	2015		2014
Other Current Assets	$	14,500		585
Prepaid Insurance		87,212		85,713
Prepaid Inventory		8,215		—
Prepaid Expenses and Other Current Assets	$	109,927	$	86,298

XML 43 R28.htm IDEA: XBRL DOCUMENT

PROPERTY AND EQUIPMENT (Tables)

12 Months Ended

Dec. 31, 2015

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment

At December 31, 2015 and December 31, 2014, property and equipment consisted of the following:


	December 31,						Depreciable Life
	2015			2014			(Years)
Furniture & Fixtures	$	49,088		$	32,107			7
Computer Equipment		50,522			40,024			5
Total Fixed Assets		99,610			72,131
Less: Accumulated Depreciation		(48,305	)		(34,057	)
Total Fixed Assets, net	$	51,305		$	38,074

XML 44 R29.htm IDEA: XBRL DOCUMENT

SEGMENT INFORMATION (Tables)

12 Months Ended

Dec. 31, 2015

Segment Reporting [Abstract]

Schedule of segment activity

The following information represents segment activity for the year ended December 31, 2015:


	For the year ended December 31, 2015
	Products			Services			Total
Revenues	$	1,408,481		$	283,598		$	1,692,079
Website Amortization	$	—		$	181,905		$	181,905
Depreciation	$	11,860		$	2,388		$	14,248
Impairment	$	—		$	70,531		$	70,531
Loss from operations	$	(1,181,233	)	$	(491,861	)	$	(1,673,094)
Segment Assets	$	1,582,563		$	737,028		$	2,319,591

The following information represents segment activity for the year ended December 31, 2014:


	For the year ended December 31, 2014
	Products			Services			Total
Revenues	$	1,050,394		$	118,792		$	1,169,186
Website Amortization	$	—		$	147,006		$	147,006
Depreciation	$	10,183		$	1,152		$	11,335
Impairment	$	—		$	24,716		$	24,716
Loss from operations	$	(1,102,922	)	$	(407,505	)	$	(1,510,427)
Segment Assets	$	1,483,022		$	467,946		$	1,950,968

XML 45 R30.htm IDEA: XBRL DOCUMENT

LONG TERM DEBT TO RELATED PARTIES (Tables)

12 Months Ended

Dec. 31, 2015

Debt Disclosure [Abstract]

Schedule of minimum annual principal payments of notes payable

The minimum annual principal payments of notes payable at December 31, 2015 were:


2016	$	—
2017		—
2018		—
2019 and thereafter		200,000
Total minimum principal payments	$	200,000

XML 46 R31.htm IDEA: XBRL DOCUMENT

COMMITMENTS AND CONTINGENCIES (Tables)

12 Months Ended

Dec. 31, 2015

Commitments and Contingencies Disclosure [Abstract]

Schedule of future minimum lease commitments

Future minimum lease commitments due for facilities under non-cancellable operating leases at December 31, 2015 are as follows:


	Operating Leases
2016	$	163,685
2017		168,781
2018		122,390
2019 and thereafter		25,499
Total minimum lease payments	$	480,355

XML 47 R32.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION (Tables)

12 Months Ended

Dec. 31, 2015

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Schedule of Assumptions Used in Valuing Stock Options

The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2015 and 2014:


Assumptions:	2015		2014
Expected term (years)	6.8		6.25
Expected volatility	63	%	63	%
Risk-free interest rate	0.01% - 2.07	%	0.01% - 2.07	%
Dividend yield	0	%	0	%
Expected forfeiture rate	0	%	0	%

Summary of Stock Option Activity

A summary of the Company's stock option activity during the years ended December 31, 2015 and 2014 is presented below:


	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2013		1,420,000		$	0.23		8.2		495,200
Granted		405,000			0.60		—		—
Exercised		(50,000	)		0.50		—		—
Forfeited		(210,000	)		0.50		—		—
Expired		—			—		—		—
Balance Outstanding, December 31, 2014		1,565,000		$	0.30		7.5	$	349,983
Granted		200,000			0.67		—		—
Exercised		(64,000	)		—		—		—
Forfeited		—			—		—		—
Expired		—			—		—		—
Balance Outstanding, December 31, 2015		1,701,000		$	0.34		6.8	$	337,984
Exercisable at December 31, 2015		1,114,500		$	0.23		5.9	$	305,987

Schedule of options outstanding under the option plans

Summarized information with respect to options outstanding under the three option plans at December 31, 2015 is as follows:


	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	2.1	$	0.06	720,000	$	0.09
0.25 - 0.49	351,000	1.5	$	0.05	207,000	$	0.05
0.50 - 0.78	630,000	3.2	$	0.23	187,500	$	0.09
	1,701,000	6.8	$	0.34	1,114,500	$	0.23

Summarized information with respect to options outstanding under the two option plans at December 31, 2014 is as follows:


	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	2.8	$	0.06	585,000	$	0.10
0.25 - 0.49	405,000	2.1	$	0.07	165,600	$	0.05
0.50 - 0.78	440,000	2.6	$	0.17	95,000	$	0.06
	1,565,000	7.5	$	0.30	845,600	$	0.21

XML 48 R33.htm IDEA: XBRL DOCUMENT

INCOME TAXES (Tables)

12 Months Ended

Dec. 31, 2015

Income Tax Disclosure [Abstract]

Schedule of Provision for Income Taxes

The tax effects of the temporary differences between reportable financial statement income (loss) and taxable income (loss) are recognized as deferred tax assets and liabilities.


	Year Ended
	December 31,
	2015			2014
Tax expense (benefit) at the statutory rate	$	(568,852	)	$	(513,616	)
State income taxes, net of federal income tax benefit		(60,733	)		(54,837	)
Non-deductible expenses		2,135			2,178
Change in valuation allowance		627,450			566,275
Total	$	—		$	—

Schedule of Deferred Tax Assets and Liabilities

The tax effect of significant components of the Company's deferred tax assets and liabilities at December 31, 2015 and 2014, are as follows:


	Year Ended
	December 31,
	2015			2014
Deferred tax assets:
Net operating loss carryforward	$	2,042,006		$	1,623,458
Amortization		27,348			51,944
Stock option expense		373,456			68,477
Total gross deferred tax assets		2,442,810			1,743,879
Less: Deferred tax asset valuation allowance		(2,442,810	)		(1,743,879	)
Total net deferred tax assets	$	—		$	—

XML 49 R34.htm IDEA: XBRL DOCUMENT

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Non-cash impairment expense	$ 70,531	$ 24,716
Non-cash amortization expense	181,905	147,006
Non-cash stock-based stock option compensation	59,327	69,890
Advertising, marketing and promotion expense	29,563	91,824
Property and equipment, capitalization threshold	500
Cash balance insured by FDIC	250,000
Cash balance uninsured	$ 0	$ 173,933
Stock Option [Member]
Common stock equivalent shares	1,701,000	1,565,000
Convertible Preferred Stock [Member]
Common stock equivalent shares	5,200,000	4,400,000
Convertible Notes Payable [Member]
Common stock equivalent shares	400,000	0
Citizens Watch Company of America, Inc [Member]
Revenues from services	34.00%	51.00%
Bulova Corporation [Member]
Revenues from services	26.00%	28.00%
Amazon [Member]
Revenues from services	88.00%	86.00%
eBay [Member]
Revenues from services	6.00%	13.00%
Internal Revenue Service (IRS) [Member] \| 2013 [Member]
Open Tax Year	2013
Internal Revenue Service (IRS) [Member] \| Tax Year 2014 [Member]
Open Tax Year	2014
Internal Revenue Service (IRS) [Member] \| 2015 [Member]
Open Tax Year	2015
Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life	7 years
Computer Equipment [Member]
Property, Plant and Equipment, Useful Life	5 years
Website Development Costs [Member]
Property, Plant and Equipment, Useful Life	5 years
Website Acquisition Costs [Member]
Property, Plant and Equipment, Useful Life	5 years
Maximum [Member]
Contractual payment terms	60 days
Minimum [Member]
Contractual payment terms	30 days
Revenue [Member] \| Google AdSence [Member]
Revenues from services	36.00%
Revenue [Member] \| Other third-party providers [Member]
Revenues from services	42.00%

XML 50 R35.htm IDEA: XBRL DOCUMENT

GOING CONCERN (Details) - USD ($)	12 Months Ended
GOING CONCERN (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
GOING CONCERN [Abstract]
Net loss	$ 1,673,094	$ 1,510,636
Net cash used in operating activities	1,591,611	1,668,378
Accumulated deficit	$ 6,157,755	$ 4,484,661

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References + Details

XML 51 R36.htm IDEA: XBRL DOCUMENT

ACQUISITIONS (Schedule of Intangible Assets) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Business Combinations [Abstract]
Website Acquisition Assets	$ 1,054,444	$ 614,944
Less: Accumulated Amortization	(328,911)	(147,006)
Less: Impairment Loss	(95,247)	(24,716)
Website Acquisition Assets, net	$ 630,286	$ 443,222

XML 52 R37.htm IDEA: XBRL DOCUMENT

ACQUISITIONS (Narrative) (Details) - USD ($)					1 Months Ended	12 Months Ended
ACQUISITIONS (Narrative) (Details) - USD ($)	Dec. 04, 2015	Jun. 01, 2015	Apr. 14, 2015	Jan. 02, 2015	Feb. 17, 2015	Dec. 31, 2015	Dec. 31, 2014
Business Acquisition [Line Items]
Non-cash amortization expense						$ 181,905	$ 147,006
Non-cash impairment expense						70,531	24,716
Websites [Member]
Business Acquisition [Line Items]
Cash payment for acquisition						$ 164,550	$ 84,060
Websites [Member] \| Unrelated Third Party Four [Member]
Business Acquisition [Line Items]
Cash payment for acquisition		$ 50,000
Aggregate purchase price		$ 50,000
Websites [Member] \| Unrelated Third Party Three [Member]
Business Acquisition [Line Items]
Cash payment for acquisition			$ 50,000
Websites [Member] \| Unrelated Third Party One [Member]
Business Acquisition [Line Items]
Cash payment for acquisition				$ 50,000
Number of shares issued for purchase consideration				250,000
Value of shares issued for purchase consideration				$ 187,500
Monthly consulting fee				$ 30,000
Websites [Member] \| Unrelated Third Party Two [Member]
Business Acquisition [Line Items]
Cash payment for acquisition					$ 27,000
Number of shares issued for purchase consideration					100,000
Value of shares issued for purchase consideration					$ 75,000
Monthly consulting fee					1,500
Aggregate purchase price					$ 102,000
Websites [Member] \| Unrelated Third Party Five [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 250,000

XML 53 R38.htm IDEA: XBRL DOCUMENT

INVENTORIES (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Inventory [Line Items]
Inventory Balance	$ 1,053,890	$ 776,448
Inventory Type Other Invetory [Member]
Inventory [Line Items]
Inventory Balance	36,670	6,488
Inventory Type Clocks And Watches [Member]
Inventory [Line Items]
Inventory Balance	$ 1,017,220	$ 769,960

XML 54 R39.htm IDEA: XBRL DOCUMENT

PREPAID COSTS AND EXPENSES (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Other Current Assets	$ 14,500	$ 585
Prepaid Insurance	87,212	$ 85,713
Prepaid Inventory	8,215
Prepaid Expenses and Other Current Assets	$ 109,927	$ 86,298

XML 55 R40.htm IDEA: XBRL DOCUMENT

PROPERTY AND EQUIPMENT (Details) - USD ($)	12 Months Ended
PROPERTY AND EQUIPMENT (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 99,610	$ 72,131
Less: Accumulated Depreciation	(48,305)	(34,057)
Total Fixed Assets, net	51,305	38,074
Non-cash depreciation expense	14,248	11,335
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 50,522	40,024
Property and equipment, Depreciable Life	5 years
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 49,088	$ 32,107
Property and equipment, Depreciable Life	7 years

XML 56 R41.htm IDEA: XBRL DOCUMENT

SEGMENT INFORMATION (Details)	12 Months Ended
SEGMENT INFORMATION (Details)	Dec. 31, 2015 USD ($)	Dec. 31, 2014 USD ($) Item
Segment Reporting Information [Line Items]
Revenues	$ 1,692,079	$ 1,169,186
Website Amortization	181,905	147,006
Depreciation	14,248	11,335
Impairment	70,531	24,716
Loss from operations	(1,670,497)	(1,510,427)
Segment Assets	2,319,591	$ 1,950,968
Number of reportable segments \| Item		2
Products Segment [Member]
Segment Reporting Information [Line Items]
Revenues	$ 1,408,481	$ 1,050,394
Website Amortization
Depreciation	$ 11,860	$ 10,183
Impairment
Loss from operations	$ (1,181,233)	$ (1,102,922)
Segment Assets	1,582,563	1,483,022
Services Segment [Member]
Segment Reporting Information [Line Items]
Revenues	283,598	118,792
Website Amortization	181,905	147,006
Depreciation	2,388	1,152
Impairment	70,531	24,716
Loss from operations	(491,861)	(407,505)
Segment Assets	$ 737,028	$ 467,946

XML 57 R42.htm IDEA: XBRL DOCUMENT

LONG TERM DEBT TO RELATED PARTIES (Details)	Dec. 31, 2015 USD ($)
Long Term Debt To Related Parties Details
2016
2017
2018
2019 and thereafter	$ 200,000
Total minimum principal payments	$ 200,000

XML 58 R43.htm IDEA: XBRL DOCUMENT

LONG TERM DEBT TO RELATED PARTIES (Details Narrative) - USD ($)	1 Months Ended		12 Months Ended
	Dec. 29, 2015	Dec. 22, 2015	Dec. 31, 2015	Dec. 31, 2014
Amortized			$ 260
Convertible Notes Payable [Member]
Conversion price			$ 0.50
Recognized a debt discount			$ 78,000
Amortized			$ 260
Debt discount amortized period			5 years
Notes maturity dates	Dec. 29, 2020	Dec. 22, 2020

XML 59 R44.htm IDEA: XBRL DOCUMENT

PREMIUM LOAN PAYABLE (Details) - USD ($)	12 Months Ended
PREMIUM LOAN PAYABLE (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Debt Instrument [Line Items]
Premium Finance Loan Payable	$ 52,406	$ 47,866
Director Officer Insurance [Member]
Debt Instrument [Line Items]
Amount financed	47,222
Total insurance premiums	62,382
Financing interest expense	1,583
Periodic loan payments	$ 5,247
Loan term	9 months
Debt balance amount	$ 36,728
Periodic payments, frequency	Monthly
Workers Compensation Insurance [Member]
Debt Instrument [Line Items]
Amount financed	$ 3,467
Total insurance premiums	4,561
Financing interest expense	172
Periodic loan payments	$ 347
Loan term	10 months
Debt balance amount	$ 3,468
Periodic payments, frequency	Monthly
Corporate Error Omission Insurance [Member]
Debt Instrument [Line Items]
Amount financed	$ 18,604
Total insurance premiums	25,396
Financing interest expense	643
Periodic loan payments	$ 2,131
Loan term	9 months
Debt balance amount	$ 12,210
Periodic payments, frequency	Monthly

XML 60 R45.htm IDEA: XBRL DOCUMENT

COMMITMENTS AND CONTINGENCIES (Details)	Dec. 31, 2015 USD ($)
Commitments And Contingencies Details
2016	$ 163,685
2017	168,781
2018	122,390
2019 and thereafter	25,499
Total minimum lease payments	$ 480,355

XML 61 R46.htm IDEA: XBRL DOCUMENT

COMMITMENTS AND CONTINGENCIES (Narrative) (Details)	1 Months Ended	12 Months Ended
COMMITMENTS AND CONTINGENCIES (Narrative) (Details)	Dec. 31, 2015 USD ($) ft²	Dec. 31, 2015 USD ($) ft²	Dec. 31, 2014 USD ($)	Oct. 02, 2015 USD ($)	Jul. 31, 2015 USD ($)	Jul. 30, 2015 ft²	Jan. 31, 2015 USD ($)
Operating Leased Assets [Line Items]
Future anticipated minimum lease payments due in 2016	$ 168,781	$ 168,781
Future anticipated minimum lease payments due in 2017	122,390	122,390
Rent expense		120,162	$ 77,543
Chief Executive Officer [Member] \| Executive Employment Agreement [Member]
Operating Leased Assets [Line Items]
Base salary to be paid to related party	$ 75,000	75,000		$ 125,000	$ 96,000		$ 77,500
Initial term of employment agreement with related party	3 years
Websites [Member]
Operating Leased Assets [Line Items]
Future anticipated minimum lease payments due in 2016	$ 106,000	106,000
Future anticipated minimum lease payments due in 2017	33,000	33,000
Future contingent milestone payments for 2016	$ 40,000	40,000
Cash payment for acquisition		164,550	$ 84,060
Unrelated Third Party [Member]
Operating Leased Assets [Line Items]
Cash payment for acquisition		$ 5,000
6400 Congress Avenue, Suite 2050, Boca Raton, Florida Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space \| ft²	2,014	2,014				4,450
Monthly base rent owed per operating lease agreement	$ 8,978	$ 8,978
Period of monthly base rent		12 months
Percentage of escalation in monthly base rent	3.00%	3.00%
Lease expiration date		Aug. 25, 2014
Security deposit	$ 2,500	$ 2,500
4900 Linton Boulevard, Bay 17A, Delray Beach, FL Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space \| ft²	2,150	2,150
Lease term		36 months
Monthly base rent owed per operating lease agreement	$ 2,329	$ 2,329
Period of monthly base rent		12 months
Percentage of escalation in monthly base rent	3.00%	3.00%
Lease expiration date		Aug. 25, 2014
Security deposit	$ 3,865	$ 3,865
First month''s prepaid rent		3,865
Last month's prepaid rent	4,015	4,015
Monthly common area maintenance	$ 1,317	$ 1,317
Period of monthly common area maintenance		12 months
Percentage of escalation in monthly common area maintenance		4.00%

XML 62 R47.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION (Schedule of Fair Value Assumptions for Stock Options) (Details) - Equity Option [Member]	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected life (years)	6 years 9 months 18 days	6 years 3 months
Expected volatility	63.00%	63.00%
Risk-free interest rate, minimum	0.01%	0.01%
Risk-free interest rate, maximum	2.07%	2.07%
Dividend yield	0.00%	0.00%
Expected forfeiture rate	0.00%	0.00%

XML 63 R48.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION (Schedule of Stock Option Activity) (Details) - USD ($)		12 Months Ended
	Dec. 23, 2014	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2015	Jun. 24, 2014
Number of Options
Balance Outstanding, Beginning		1,565,000	1,420,000
Granted		200,000	405,000
Exercised	(20,000)	(64,000)	(50,000)
Forfeited			(210,000)
Expired
Balance Outstanding, Ending		1,565,000	1,420,000	1,701,000
Exercisable, Ending		1,114,500
Weighted Average Exercise Price
Balance Outstanding, Beginning		$ 0.30	$ 0.23
Granted		$ 0.67	0.60
Exercised			0.50
Forfeited			$ 0.50
Expired
Balance Outstanding, Ending		$ 0.30	$ 0.23	$ 0.34
Exercisable, Ending				$ 0.23	$ 0.2778
Weighted Average Remaining Contractual Term
Outstanding, Beginning		7 years 6 months	8 years 2 months 12 days
Outstanding, Ending		7 years 6 months	8 years 2 months 12 days
Exercisable, Ending		5 years 10 months 24 days
Aggregate Intrinsic Value
Outstanding, Beginning		$ 349,983	$ 495,200
Outstanding, Ending		$ 349,983	$ 495,200	$ 337,984
Exercisable, Ending				$ 305,987

XML 64 R49.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION (Schedule of Options Outstanding Under Option Plans) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Options Outstanding
Number Outstanding	1,701,000	1,565,000
Remaining Average Contractual Life (in years)	6 years 9 months 18 days	7 years 6 months
Weighted Average Exercise Price	$ 0.34	$ 0.30
Options Exercisable
Number Exercisable	1,114,500	845,600
Weighted Average Exercise Price	$ 0.23	$ 0.21
0.14 - 0.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.14	0.14
Exercise price upper range limit	$ 0.24	$ 0.24
Options Outstanding
Number Outstanding	720,000	720,000
Remaining Average Contractual Life (in years)	2 years 1 month 6 days	2 years 9 months 18 days
Weighted Average Exercise Price	$ 0.06	$ 0.06
Options Exercisable
Number Exercisable	720,000	585,000
Weighted Average Exercise Price	$ 0.09	$ 0.10
0.25 - 0.49 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.25	0.25
Exercise price upper range limit	$ 0.49	$ 0.49
Options Outstanding
Number Outstanding	351,000	405,000
Remaining Average Contractual Life (in years)	1 year 6 months	2 years 1 month 6 days
Weighted Average Exercise Price	$ 0.05	$ 0.07
Options Exercisable
Number Exercisable	207,000	165,600
Weighted Average Exercise Price	$ 0.05	$ 0.05
0.50 - 0.78 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.50	0.50
Exercise price upper range limit	$ 0.78	$ 0.78
Options Outstanding
Number Outstanding	630,000	440,000
Remaining Average Contractual Life (in years)	3 years 2 months 12 days	2 years 7 months 6 days
Weighted Average Exercise Price	$ 0.23	$ 0.17
Options Exercisable
Number Exercisable	187,500	95,000
Weighted Average Exercise Price	$ 0.09	$ 0.06

XML 65 R50.htm IDEA: XBRL DOCUMENT

STOCK COMPENSATION (Stock Incentive Plan and Stock Option Grants to Employees and Directors) (Narrative) (Details) - USD ($)												1 Months Ended			3 Months Ended	12 Months Ended
	Nov. 26, 2015	Oct. 27, 2015	Oct. 15, 2015	Sep. 17, 2015	Sep. 03, 2015	Aug. 22, 2015	Mar. 23, 2015	Jan. 02, 2015	Dec. 23, 2014	Dec. 15, 2014	Aug. 12, 2014	Jan. 31, 2015	Apr. 30, 2014	Apr. 30, 2012	Jun. 24, 2014	Dec. 31, 2015	Dec. 31, 2014	Apr. 20, 2012
Stockholders' Equity [Line Items]
Stock option expiration term															10 years
Forfeited																	210,000
Stock options granted															468,000
Options exercisable, weighted-average exercise price															$ 0.2778	$ 0.23
Intrinsic value of exercisable options																	$ 32,499
Intrinsic value of exercisable options per exercisable option																	$ 0.3611
Fair value of options granted															$ 89,236
Fair value of options granted per option															$ 0.1907	$ 0.38
Share based compensation expense																$ 59,327	$ 69,890
Unrecognized compensation cost																101,932
Vesting period															4 years
Exercise of stock options, value									$ 10,000							$ 25,000	$ 25,000
Exercised									20,000							64,000	50,000
Employee [Member]
Stockholders' Equity [Line Items]
Stock option expiration term	10 years			10 years			10 years	10 years		10 years	10 years
Stock options granted	100,000			100,000			40,000	50,000		40,000	100,000
Options exercisable, weighted-average exercise price	$ 0.78			$ 0.50			$ 0.75	$ 0.50		$ 0.50	$ 0.50
Fair value of options granted	$ 30,640			$ 34,320			$ 17,224	$ 8,167		$ 6,534	$ 16,334
Fair value of options granted per option	$ 0.3064			$ 0.3432			$ 0.4306	$ 0.1633		$ 0.1633	$ 0.1633
Vesting period	4 years			4 years			4 years	4 years		4 years	4 years
Director [Member]
Stockholders' Equity [Line Items]
Stock option expiration term		10 years	10 years		10 years
Stock options granted		100,000	40,000		40,000
Options exercisable, weighted-average exercise price		$ 0.65	$ 0.78		$ 0.50
Fair value of options granted		$ 37,318	$ 12,256		$ 13,728
Fair value of options granted per option		$ 0.3732	$ 0.3064		$ 0.3432
Vesting period		4 years	4 years		4 years
Exercise of stock options, value																$ 15,001
Exercised																54,000
Consultant [Member]
Stockholders' Equity [Line Items]
Stock option expiration term						10 years		10 years		10 years
Stock options granted						25,000		50,000		40,000
Options exercisable, weighted-average exercise price						$ 0.50		$ 0.50		$ 0.50
Fair value of options granted						$ 8,580		$ 8,167		$ 6,534
Fair value of options granted per option						$ 0.3432		$ 0.1633		$ 0.1633
Exercise of stock options, value									$ 10,000
Exercised									20,000
Possible Incentive Grant 2015 [Member]
Stockholders' Equity [Line Items]
Stock options granted												50,000
Possible Incentive Grant 2014 [Member]
Stockholders' Equity [Line Items]
Stock options granted												50,000
Possible Incentive Grant 2016 [Member]
Stockholders' Equity [Line Items]
Stock options granted												50,000
2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance													900,000
Shares remaining for future issuance																0
Stock option expiration term													10 years
Maximum allowable annual shares granted to any individual													180,000
2011 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance																		900,000
Stock option expiration term														10 years
Maximum allowable annual shares granted to any individual														180,000
Forfeited																0
2015 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance																1,000,000
Shares remaining for future issuance																965,000
December 15, 2013 [Member] \| Consultant [Member]
Stockholders' Equity [Line Items]
The number of shares scheduled to vest										20,000
December 15, 2015 [Member] \| Consultant [Member]
Stockholders' Equity [Line Items]
The number of shares scheduled to vest										10,000
December 15, 2014 [Member] \| Consultant [Member]
Stockholders' Equity [Line Items]
The number of shares scheduled to vest										10,000

XML 66 R51.htm IDEA: XBRL DOCUMENT

PREFERRED STOCK (Details) - USD ($)		1 Months Ended				12 Months Ended
PREFERRED STOCK (Details) - USD ($)	Sep. 22, 2014	Mar. 31, 2015	Jan. 31, 2015	Dec. 31, 2014	Nov. 30, 2014	Dec. 31, 2015	Dec. 31, 2014	Sep. 22, 2015	Dec. 23, 2014	Nov. 02, 2014
Class of Stock [Line Items]
Preferred shares, shares authorized				20,000,000		20,000,000	20,000,000
Preferred shares, par value per share				$ 0.01		$ 0.01	$ 0.01
Dividend rate						10.00%	10.00%
Preferred stock dividends, shares issued						21,234	21,234
Stock issued during period for cash							$ 67,650
Series C Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized								2,000,000
Dividend rate	10.00%
Preferred stock dividend shares accrued							175,068
Automatic conversion period							5 years
Stock issued during period for cash							$ 900,000
Stock issued during period for cash, shares							1,800,000
Series C Convertible Preferred Stock [Member] \| Related Party [Member]
Class of Stock [Line Items]
Stock issued during period for cash							$ 250,000
Stock issued during period for cash, shares							500,000
Series C Convertible Preferred Stock [Member] \| Related Party Founder [Member]
Class of Stock [Line Items]
Stock issued during period for cash							$ 400,000
Stock issued during period for cash, shares							800,000
Series A Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized				2,000,000		2,000,000	2,000,000			2,000,000
Dividend rate					10.00%
Preferred stock dividend shares accrued			160,000			176,493
Preferred stock dividends, shares issued			160,000
Automatic conversion period						5 years
Stock issued during period for cash						$ 150,000	$ 50,000
Stock issued during period for cash, shares						300,000	100,000
Series A Preferred Stock [Member] \| Related Party [Member]
Class of Stock [Line Items]
Stock issued during period for cash						$ 50,000
Stock issued during period for cash, shares						100,000
Series A Preferred Stock [Member] \| Chief Executive Officer [Member]
Class of Stock [Line Items]
Stock issued during period for cash						$ 200,000
Stock issued during period for cash, shares						100,000
Series B Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized				1,000,000		1,000,000	1,000,000		1,000,000
Dividend rate				10.00%
Preferred stock dividend shares accrued			100,000			97,260
Preferred stock dividends, shares issued			100,000
Automatic conversion period						5 years
Series B Preferred Stock [Member] \| Related Party [Member]
Class of Stock [Line Items]
Stock issued during period for cash, shares							1,000,000
Series C Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized				2,000,000		2,000,000	2,000,000
Preferred stock dividend shares accrued			29,425
Preferred stock dividends, shares issued			29,425
Preferred Class B [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized				1,000,000		1,000,000	1,000,000
Preferred Class A [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized				1,600,000		1,600,000	1,600,000
Series D Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized		2,000,000		2,000,000		2,000,000	2,000,000
Dividend rate		10.00%
Dividends payable, stock						$ 38,493
Stock issued during period for cash						$ 250,000
Stock issued during period for cash, shares						500,000
Private Placement Memorandum [Member]
Class of Stock [Line Items]
Stock issued during period for cash						$ 9,900	$ 67,650
Stock issued during period for cash, shares						1,980,000	1,360,000
Access Letter [Member]
Class of Stock [Line Items]
Stock issued during period for cash							$ 165,000
Stock issued during period for cash, shares							594,000

XML 67 R52.htm IDEA: XBRL DOCUMENT

COMMON STOCK (Details)														1 Months Ended					12 Months Ended
COMMON STOCK (Details)	Dec. 15, 2015 $ / shares shares	Oct. 15, 2015 $ / shares shares	May. 01, 2015 USD ($) $ / shares shares	Dec. 23, 2014 USD ($) shares	Dec. 08, 2014 shares	Oct. 15, 2014 USD ($) $ / shares shares	Oct. 10, 2014 USD ($) $ / shares shares	Sep. 23, 2014 USD ($) $ / shares shares	Aug. 15, 2014 USD ($) shares	Aug. 12, 2014 USD ($) shares	Jun. 21, 2014 USD ($) $ / shares shares	Jun. 10, 2014 USD ($) $ / shares shares	Apr. 21, 2014 USD ($) $ / shares shares	Nov. 15, 2015 $ / shares shares	May. 28, 2015 $ / shares shares	May. 22, 2015 $ / shares shares	Jan. 19, 2015 USD ($) $ / shares shares	Jun. 26, 2014 shares	Dec. 31, 2015 USD ($) $ / shares shares	Dec. 31, 2014 USD ($) $ / shares shares	Dec. 21, 2015 USD ($) shares
Stockholders' Equity [Line Items]
Common shares, shares authorized																		324,000,000	324,000,000	324,000,000
Stock asplit, conversion ratio																		1.8
Stock Issued for services, shares	7,000	7,000				37,500	10,000	10,000	10,000				25,000	7,000	5,000	50,000
Number of shares cancelled					37,500
Common stock issued for services \| $						$ 28,125	$ 7,500	$ 7,500	$ 2,778				$ 12,500						$ 27,500	$ 27,500
Stock issued for employee bonus compensation	4,830	4,200												5,250	3,250	32,500
Common stock price per share \| $ / shares	$ 0.69	$ 0.60												$ 0.75	$ 0.65	$ 0.65			$ 0.01	$ .50
Common shares, par value per share \| $ / shares						$ 0.75	$ 0.75	$ 0.75					$ 0.50						0.01	$ 0.01
Stock issued during period for cash \| $																				$ 67,650
Common stock issued for cash, price per share \| $ / shares																			$ 0.50	$ 0.50
Issuance of common stock for conversion of debt																			289,425
Repurchase of common stock, shares										360,000									360,000
Repurchase of common stock, value \| $										$ 2,501									$ 2,501
Exercise of stock options, value \| $				$ 10,000															$ 25,000	$ 25,000
Exercised				20,000															64,000	50,000
Exercise price per share \| $ / shares																			$ 0.50
Preferred stock dividends, shares issued																			21,234	21,234
Retirement of Treasury Shares																			0	360,000	360,000
Retirement of Treasury Shares, Amount \| $																				$ 2,501	$ 2,501
Common stock for the acquisition, shares																			350,000
Common stock for the acquisition, amount \| $																			$ 262,500
Common stock for the acquisition, Per share \| $ / shares																			$ 0.75
Director [Member]
Stockholders' Equity [Line Items]
Stock issued during period for cash, shares																			15,001
Stock issued during period for cash \| $																			$ 5,400
Exercise of stock options, value \| $																			$ 15,001
Exercised																			54,000
Exercise price per share \| $ / shares																			$ 0.2778
Director One [Member]
Stockholders' Equity [Line Items]
Stock issued during period for cash, shares																			5,000
Stock issued during period for cash \| $																			$ 1,000
Exercise of stock options, value \| $																			$ 5,000
Exercised																			10,000
Exercise price per share \| $ / shares																			$ 0.50
Employee [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares																	400
Common stock issued for services \| $																	$ 300
Common stock price per share \| $ / shares																	$ 0.75
Employee One [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares			2,000
Common stock issued for services \| $			$ 1,300
Common stock price per share \| $ / shares			$ 0.65
Private Placement Memorandum [Member]
Stockholders' Equity [Line Items]
Stock issued during period for cash, shares																			1,980,000	1,360,000
Stock issued during period for cash \| $																			$ 9,900	$ 67,650
Common stock issued for cash, price per share \| $ / shares																			$ 0.50	$ 0.50
Transaction Two [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares											9,000
Common stock issued for services \| $											$ 2,500
Common stock price per share \| $ / shares											$ 0.2778
Transaction One [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares												108,000
Common stock issued for services \| $												$ 30,000
Common stock price per share \| $ / shares												$ 0.2778

XML 68 R53.htm IDEA: XBRL DOCUMENT

RELATED PARTIES (Details) - USD ($)	12 Months Ended
RELATED PARTIES (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014	Dec. 30, 2015
Related Party Transaction [Line Items]
Exercise price per share	$ 0.50
Stock issued during period	$ 990,000	$ 680,000
Amortized	260
Convertible Note [Member]
Related Party Transaction [Line Items]
Note issued	$ 100,000
Maturity date of note	Dec. 22, 2020
Bearing interest rate			12.00%
Recognized a discount			$ 39,000
Amortized	$ 195
Recognized interest expense	300
Convertible Note One [Member]
Related Party Transaction [Line Items]
Note issued	$ 100,000
Maturity date of note	Dec. 28, 2020
Bearing interest rate			12.00%
Recognized a discount			$ 39,000
Amortized	$ 65
Recognized interest expense	$ 10
Director [Member]
Related Party Transaction [Line Items]
Exercise price per share	$ 0.2778
Stock issued during period, shares	15,001
Stock issued during period	$ 54,000
Director One [Member]
Related Party Transaction [Line Items]
Exercise price per share	$ 0.50
Stock issued during period, shares	5,000
Stock issued during period	$ 10,000
Series A Preferred Stock [Member] \| Related Party [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	100,000
Stock issued during period	$ 50,000
Related Party Founder [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	1,140,000	460,000
Stock issued during period	$ 570,000	$ 230,000
Related Party Founder [Member] \| Series A Preferred Stock [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	200,000
Stock issued during period	$ 100,000
Related Party One [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	500,000
Stock issued during period	$ 250,000
Related Party [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares		800,000
Stock issued during period		$ 400,000
Related Party [Member] \| Director [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	440,000
Stock issued during period	$ 220,000
Related Party [Member] \| Series C Preferred Stock [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares		500,000
Stock issued during period		$ 250,000
Related Party [Member] \| Series D Preferred Stock [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	500,000
Stock issued during period	$ 250,000

XML 69 R54.htm IDEA: XBRL DOCUMENT

INCOME TAXES (Narrative) (Details)	12 Months Ended
INCOME TAXES (Narrative) (Details)	Dec. 31, 2015 USD ($)
Operating Loss Carryforwards [Line Items]
Net operating loss carry forwards	$ 5,426,000
United States Federal tax rate	34.00%
Net deferred tax assets	100.00%
Maximum [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carry forwards expiration dates	Dec. 31, 2035
Minimum [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carry forwards expiration dates	Jan. 01, 2033

XML 70 R55.htm IDEA: XBRL DOCUMENT

INCOME TAXES (Schedule of Provision for Income Taxes) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Tax expense (benefit) at the statutory rate	$ (568,852)	$ (513,616)
State income taxes, net of federal income tax benefit	(60,733)	(54,837)
Non-deductible expenses	2,135	2,178
Change in valuation allowance	$ 627,450	$ 566,275
Total

XML 71 R56.htm IDEA: XBRL DOCUMENT

INCOME TAXES (Schedule of Deferred Tax Assets and Liabilities) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Deferred tax assets:
Net operating loss carryforward	$ 2,042,006	$ 1,623,458
Amortization	27,348	51,944
Stock option expense	373,456	68,477
Total gross deferred tax assets	2,442,810	1,743,879
Less: Deferred tax asset valuation allowance	$ (2,442,810)	$ (1,743,879)
Total net deferred tax assets

XML 72 R57.htm IDEA: XBRL DOCUMENT

SUBSEQUENT EVENTS (Narrative) (Details) - USD ($)																				1 Months Ended						3 Months Ended	12 Months Ended
SUBSEQUENT EVENTS (Narrative) (Details) - USD ($)	Mar. 11, 2016	Feb. 12, 2016	Jan. 15, 2016	Jan. 10, 2016	Jan. 04, 2016	Jan. 02, 2016	Dec. 15, 2015	Oct. 27, 2015	Oct. 15, 2015	Oct. 15, 2015	Sep. 03, 2015	Aug. 22, 2015	Jan. 02, 2015	Dec. 15, 2014	Oct. 15, 2014	Oct. 10, 2014	Sep. 23, 2014	Aug. 15, 2014	Apr. 21, 2014	Mar. 22, 2016	Feb. 23, 2016	Feb. 15, 2016	Nov. 15, 2015	May. 28, 2015	May. 22, 2015	Jun. 24, 2014	Dec. 31, 2015	Dec. 31, 2014
Common stock issued for services rendered															$ 28,125	$ 7,500	$ 7,500	$ 2,778	$ 12,500								$ 27,500	$ 27,500
Common stock issued for services rendered, shares							7,000		7,000						37,500	10,000	10,000	10,000	25,000				7,000	5,000	50,000
Stock options granted																										468,000
Stock options, exercise price																											$ 0.67	$ 0.60
Fair value of options granted																										$ 89,236
Fair value of options granted per option																										$ 0.1907	$ 0.38
Vesting period																										4 years
Consultant [Member]
Stock options granted												25,000	50,000	40,000
Fair value of options granted												$ 8,580	$ 8,167	$ 6,534
Fair value of options granted per option												$ 0.3432	$ 0.1633	$ 0.1633
Director [Member]
Stock options granted								100,000		40,000	40,000
Fair value of options granted								$ 37,318	$ 12,256	$ 12,256	$ 13,728
Fair value of options granted per option								$ 0.3732		$ 0.3064	$ 0.3432
Vesting period								4 years		4 years	4 years
Websites [Member]
Cash payment for acquisition																											$ 164,550	$ 84,060
Subsequent Event [Member]
Common stock issued as dividend				501,562
Common Stock to a principal shareholder in a private transaction	$ 100,000																				$ 100,000
Common Stock to a principal shareholder in a private transaction, shares	200,000																				200,000
Subsequent Event [Member] \| Law Firm [Member]
Common stock issued for services rendered																				$ 34,750
Common stock issued for services rendered, shares																				50,000
Common Stock, price per share																				$ 0.695
Subsequent Event [Member] \| Consultant [Member]
Common stock issued for services rendered			$ 4,865																			$ 4,865
Common stock issued for services rendered, shares			7,000																			7,000
Subsequent Event [Member] \| Executive Officer and Director [Member]
Stock options granted																				100,000
Stock options, exercise price																				$ 0.695
Fair value of options granted																				$ 39,901
Fair value of options granted per option																				$ 0.3990
Vesting period																				10 years
Subsequent Event [Member] \| Director [Member]
Stock options granted																				46,000
Stock options, exercise price																				$ 0.695
Fair value of options granted																				$ 18,354
Fair value of options granted per option																				$ 0.3990
Vesting period																				10 years
Subsequent Event [Member] \| Websites [Member]
Aggregate purchase price		$ 15,000				$ 250,000
Cash payment for acquisition		$ 15,000			$ 100,000
Balance payment of acquisition					$ 150,000
Monthly payment percenage of net revenues					30.00%

EXCEL 73 Financial_Report.xlsx IDEA: XBRL DOCUMENT begin 644 Financial_Report.xlsx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


Florida	27-2977890
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)


Title of each class	Name of each exchange on which registered
None	Not applicable


Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	þ


		Page No.
	Part I

Item 1.	Business.	1
Item 1A.	Risk Factors.	6
Item 1B.	Unresolved Staff Comments.	11
Item 2.	Properties.	11
Item 3.	Legal Proceedings.	11
Item 4.	Mine Safety Disclosures.	11

	Part II

Item 5.	Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.	12
Item 6.	Selected Financial Data.	13
Item 7.	Management's Discussion and Analysis of Financial Condition and Results of Operations.	14
Item 7A.	Quantitative and Qualitative Disclosures About Market Risk.	19
Item 8.	Financial Statements and Supplementary Data.	19
Item 9.	Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.	19
Item 9A.	Controls and Procedures.	19
Item 9B.	Other Information.	20

	Part III

Item 10.	Directors, Executive Officers and Corporate Governance.	21
Item 11.	Executive Compensation.	26
Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.	28
Item 13.	Certain Relationships and Related Transactions, and Director Independence.	29
Item 14.	Principal Accounting Fees and Services.	30

	Part IV

Item 15.	Exhibits, Financial Statement Schedules.	31


Mark	Federal registration number	Expiration ⁽¹⁾	Description of Mark Usage

"BRIGHT WATCHES.COM" Design and Service Mark	4,763,256	June 30, 2025	Design and service mark for online retail store services featuring watches and clocks.

"THE BRIGHT NETWORK" Design and Service Mark	4,726,578	April 28, 2025	Design and service mark for electronic mailing services.

"BRIGHT WATCHES" Trade and Service Mark	4,686,168	February 10, 2025	Service mark for online retail services featuring watches and clocks.


þ	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


¨	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


	·	our history of losses and our ability to continue as a going concern,
	·	our limited operating history,
	·	our ability to raise capital,
	·	a failure to successfully transition to primarily advertising based revenue model;
	·	our dependence on our relationships with Amazon, eBay and PayPal,
	·	acquisitions of new businesses and our ability to integrate those businesses into our operations,
	·	dependence on Chief Executive Officer and our ability to hire qualified personnel,
	·	third party content,
	·	possible problems with our network infrastructure,
	·	the illiquid nature of our common stock,
	·	the impact of Federal securities laws on the trading in our common stock which is thinly traded,
	·	control of our company by our management,
	·	our corporate governance practices,
	·	dilution to our shareholders from the conversion of outstanding shares of preferred stock and the payment of dividends on those shares in shares of our common stock, and
	·	the ability of our board of directors to issue shares of our blank check preferred stock.


·	Advertisetothemilitary.com	·	Militarystarter.com
·	Bootcamp4me.com	·	Popularmilitary.com
·	Bootcamp4me.org	·	Sargeslist.com
·	Brightwatches.com	·	Teacheraffairs.com
·	Certifiedwolfhunter.com	·	Thebravestonline.com
·	Coastguardnews.com	·	Thebright.com
·	Fdcareers.com	·	Thebrightmail.com
·	Fireaffairs.com	·	Usmclife.com
·	Firefightingnews.com	·	Wardocumentaryfilms.com
·	Gopoliceblotter.com	·	Warisboring.com
·	JQPublicblog.com	·	Welcomehomeblog.com
·	Leoaffairs.com	·	360fire.com
·	Leofundme.com	·	Thebrightnetwork.com


·	we have limited ourselves to certain niche, but significant and identifiable, markets;
·	we have customized our website to the interests of our users and provide excellent content and news;
·	our CEO, W. Kip Speyer, has had extensive entrepreneurial and management experience, including experience with public companies;
·	we have a highly focused group of 20 people, which include writers, programmers, researchers and 27 direct full-time and part-time employees; and
·	we are able to manage future growth without a substantial increase in our infrastructure.


	·	not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002, or Sarbanes Oxley Act;
	·	reduced disclosure obligations regarding executive compensation in our periodic and annual reports;
	·	not being required to comply with certain new requirements adopted by the Public Company Accounting Oversight Board, or the PCAOB; and
	·	not being required to obtain shareholder approval of any golden parachute payments not previously approved.


	·	the diversion of management time and resources and the potential disruption of our ongoing business;
	·	difficulties in maintaining uniform standards, controls, procedures and policies;
	·	unexpected costs and time associated with upgrading both the internal accounting systems as well as educating each of their staff as to the proper methods of collecting and recording financial data;
	·	potential unknown liabilities associated with acquired businesses;
	·	the difficulty of retaining key alliances on attractive terms with partners and suppliers; and
	·	the difficulty of retaining and recruiting key personnel and maintaining employee morale.


	High		Low

*2014*
First quarter ended March 31, 2014	$	—	$	—
Second quarter ended June 30, 2014	$	0.75	$	0.75
Third quarter ended September 30, 2014	$	0.75	$	0.75
Fourth quarter ended December 31, 2014	$	0.80	$	0.70

*2015*
First quarter ended March 31, 2015	$	0.75	$	0.70
Second quarter ended June 30, 2015	$	0.65	$	0.65
Third quarter ended September 30, 2015	$	0.70	$	0.51
Fourth quarter ended December 31, 2015	$	0.85	$	0.51


	2015			2014			% Increase
Product sales	$	1,408,481		$	1,050,394			34	%
Revenues from services		283,598			118,792			139	%
Total revenues	$	1,692,079		$	1,169,186			45	%
Cost of sales - products		1,148,338			820,979
Cost of sales - products as a percentage of product sales		81.5%			78.2%			3.3	%
Gross profit	$	543,741		$	348,207
Selling, general and administrative expenses		2,214,238			1,858,634			19	%
(Loss) from operations		(1,670,497	)		(1,510,427	)		11	%


	Three Months Ended December 31,
	2015			2014
Revenues	$	579,035		$	427,180
Cost of revenue		415,192			294,592
Gross profit		163,843			132,588
Selling, general and administrative expenses		754,584			533,435
Loss from operations		(590,741	)		(400,847	)
Net (loss)	$	(591,977	)	$	(401,097	)
Net loss per share, basic and diluted	$	(0.02	)	$	(0.01	)
Weighted average shares outstanding, basic and diluted		34,587,695			32,612,378


Name	Age	Positions
W. Kip Speyer	67	Chief Executive Officer, President and Chairman of the Board
Todd F. Speyer	34	Vice President, Digital Media; Director
Annette Casacci	50	Chief Financial Officer; Director
Jonathan D. Thielmann	52	General Manager, Bright Watches; Director
Richard Rogers	59	Director
Todd Davenport	66	Director
Charles H. Lichtman	60	Director
Randolph Pohlman, PhD	72	Director


Director	Audit Committee	Compensation Committee
Dr. Randolph Pohlman	ü
Charles Lichtman	ü
Todd Davenport		ü
Richard Rogers		ü


Name	Fees earned or paid in cash ($)		Stock awards ($)		Option awards ($)⁽¹⁾		Non-equity incentive plan compensation ($)		Nonqualified deferred compensation earnings ($)		All other compensation ($)		Total ($)

Richard Rogers		—		—		—		—		—		—		—
Todd Davenport		—		—		—		—		—		—		—
Charles Lichtman		—		—		22,392		—		—		—		22,392
Dr. Randolph Pohlman		—		—		17,224		—		—		—		17,224


	OPTION AWARDS										STOCK AWARDS
Name	Number of Securities Underlying Unexercised Options (#) Exercisable		Number of Securities Underlying Unexercised Options (#) Unexercisable		Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#)		Option Exercise Price ($)		Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested (#)		Market Value of Shares or Units of Stock That Have Not Vested ($)		Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights that Have Not Vested (#)		Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested (#)
Richard Rogers		—		54,000		—		0.2778		6/24/2023		—		—		—		—
		—		30,000		—		0.50		9/3/2024		—		—		—		—
Todd Davenport		54,000		—		—		0.2778		2/17/2022		—		—		—		—
Charles Lichtman		10,000		30,000		—		0.78		10/15/2024		—		—		—		—
		—		60,000		—		0.65		10/27/2025		—		—		—		—
Dr. Randolph Pohlman		—		40,000		—		0.75		3/23/2025		—		—		—		—


	For the Year Ended December 31,
	2015			2014
Net Loss	$	(1,673,094	)	$	(1,510,636	)
plus:
Stock compensation expense	$	59,327		$	69,890
Depreciation expense		14,248			11,335
Amortization expense		181,905			147,006
Amortization on Debt Discount		260			—
Impairment expense		70,531			24,716
Adjusted EBITDA:	$	(1,346,823	)	$	(1,257,689	)


	·	our principal executive officer or other individual serving in a similar capacity;
	·	our two most highly compensated executive officers other than our principal executive officer who were serving as executive officers at December 31, 2015 as that term is defined under Rule B-7 of the Exchange Act of 1934; and
	·	up to two additional individuals for whom disclosure would have been required but for the fact that the individual was not serving as an executive officer at December 31, 2015.


Name and principal position	Year	Salary ($)		Bonus ($)		Stock Awards ($)		Option Awards ($)		No equity incentive plan compensation ($)		Non-qualified deferred compensation earnings ($)		All other compensation ($)		Total ($)

W. Kip Speyer,	2015		94,000		—		—		—		—		—		—		94,000
Chief Executive Officer	2014		70,833		5,000		—		—		—		—		—		75,833


	·	each person known by us to be the beneficial owner of more than 5% of our common stock;
	·	each of our directors;
	·	each of our named executive officers; and
	·	our named executive officers, directors and director nominees as a group.


	Common Stock
Name and Address of Beneficial Owner	Shares		%
W. Kip Speyer ⁽¹⁾		20,677,293		54.0%
Todd F. Speyer ⁽²⁾		720,000		1.9%
Annette Casacci ⁽³⁾		91,000		≤1%
Jonathan D. Thielmann ⁽⁴⁾		205,000		≤1%
Richard Rogers ⁽⁵⁾		424,000		1.2%
Todd Davenport ⁽⁶⁾		90,000		≤1%
Charles H. Lichtman ⁽⁷⁾		1,250,000		3.4%
Randolph Pohlman, PhD ⁽⁸⁾		50,000		≤1%
All directors and executive officers as a group (eight persons) ^{(1)(2)(3)(4)(5)(6)(7)(8)}		23,307,293		59.7%
Andrew A. Handwerker ⁽⁹⁾		8,631,083		21.6%


Plan category	Number of securities to be issued upon exercise of outstanding options, warrants and rights (a)		Weighted average exercise price of outstanding options, warrants and rights		Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))
Plans approved by our shareholders:
2011 Stock Option Plan		900,000		$0.20		—
2013 Stock Option Plan		766,000		$0.49		—
2015 Stock Option Plan		35,000		$0.65		965,000
Plans not approved by shareholders:		—		n/a		n/a


	2015		2014

Audit Fees	$	25,500	$	23,000
Audit-Related Fees		—		—
Tax Fees		1,000		—
All Other Fees		—		—
Total	$	26,500	$	23,000


Exhibit No.		Description
3.1		Amended and Restated Articles of Incorporation ⁽¹⁾
3.2		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽⁶⁾
3.3		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽⁵⁾
3.4		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽⁷⁾
3.5		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽¹⁷⁾
3.6		Amended and Restated Bylaws ⁽¹⁾
3.7		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽¹⁴⁾
3.8		Articles of Amendment to the Amended and Restated Articles of Incorporation ⁽¹⁹⁾
10.1		2011 Stock Option Plan ⁽¹⁾
10.2		Lease for principal executive offices ⁽¹⁾
10.3		Note payable to Andrew J. Handwerker dated August 1, 2012 ⁽¹⁾
10.4		Note payable to Andrew J. Handwerker dated August 1, 2012 ⁽¹⁾
10.5		Note payable to W. Kip Speyer dated August 1, 2012 ⁽¹⁾
10.6		Note payable to W. Kip Speyer dated November 1, 2012 ⁽¹⁾
10.7		Agreement with Google AdSense ⁽¹⁾
10.8		Agreement with News Distribution Network, Inc. ⁽¹⁾
10.9		Agreement with Atlantic Publishing ⁽¹⁾
10.10		Agreement with WYNIT Distribution, LLC ⁽¹⁾
10.11		Service Reseller Agreement with Active Hire, Inc. ⁽¹⁾
10.12		Agreement with Coupons.com ⁽¹⁾
10.13		Consulting Agreement dated March 1, 2013 by and between Bright Mountain Holdings, Inc. and First Market LLC ⁽²⁾
10.14		Common Stock Repurchase Agreement dated August 7, 2013 by and between Bright Mountain Holdings, Inc. and First Market, LLC ⁽⁴⁾
10.15		Common Stock Repurchase Agreement dated August 12, 2013 by and between Bright Mountain Holdings, Inc. and First Market, LLC ⁽⁴⁾
10.16		Website Purchase Agreement dated October 25, 2013 by and between Bright Mountain Holdings, Inc. and Chris David ⁽⁴⁾
10.17		Lease Amendment to Lease Agreement dated January 3, 2011 for leased office premises ⁽⁴⁾
10.18		2013 Stock Option Plan ⁽⁴⁾
10.19		Website Purchase Agreement dated January 2, 2014 by and between Bright Mountain Holdings, Inc., and Dale B. “Chip” DeBlock, Leoaffairs.com, Fireaffairs.com, and Teacheraffairs.com ⁽⁸⁾
10.20		Website Purchase Agreement dated March 3, 2014 by and between Bright Mountain Holdings, Inc., and Chase Holfelder ⁽⁸⁾
10.21		Executive Employment Agreement dated June 1, 2014 by and between Bright Mountain Holdings, Inc., and W. Kip Speyer ⁽⁹⁾
10.22		Website Purchase Agreement dated July 1, 2014 by and between Bright Mountain Holdings, Inc., and Thomas Dale Wakefield, Eagle Empire LLC ⁽¹⁰⁾
10.23		Website and Product Business Asset Purchase Agreement dated September 15, 2014 by and between Bright Mountain LLC, and Jason Crawford ⁽¹¹⁾
10.24		Consulting Agreement dated September 15, 2014 by and between Bright Mountain LLC, and Jason Crawford ⁽¹¹⁾


10.25		Lease Agreement dated August 15, 2015 by and between Bright Mountain LLC, and BRP Properties, a Florida general partnership ⁽¹¹⁾
10.26		Lease Agreement dated August 25, 2014 by and between Bright Mountain LLC, and OIII Realty Limited Partnership ⁽¹¹⁾
10.27		Investor Relations Consulting Agreement dated September 15, 2014 by and between Bright Mountain Acquisition Corporation, and Hayden IR, LLC ⁽¹¹⁾
10.28		Website Asset Purchase Agreement dated January 2, 2015 by and between USMC Life, LLC and Bright Mountain, LLC ⁽¹²⁾
10.29		Website Management Agreement dated January 2, 2015 by and between Kristine Ann Schellhaas and Bright Mountain, LLC ⁽¹²⁾
10.30		Website Asset Purchase Agreement by and between Bright Mountain, LLC and Anthony Carr ⁽¹³⁾
10.31		Website Asset Purchase Agreement by and between Bright Mountain, LLC and Anthony Carr ⁽¹⁵⁾
10.32		Website Asset Purchase Agreement dated April 8, 2015 by and between FireResQ, Incorporated and Bright Mountain, LLC ⁽¹⁶⁾
10.33		Website Asset Purchase Agreement dated June 1, 2015 by and between Christopher Fisher and Bright Mountain, LLC ⁽¹⁸⁾
10.34		Addendum to Lease dated August 15, 2015 between OIII Realty Limited Partnership and Bright Mountain Holdings, Inc. ⁽¹⁸⁾
10.35		Website Asset Purchase Agreement dated December 4, 2015 by and among War Is Boring, Ltd., David Axe and Bright Mountain, LLC ⁽²⁰⁾
10.36		2015 Stock Option Plan ⁽²¹⁾
14.1		Code Conduct and Ethics ⁽⁵⁾
23.1		Consent of Independent Registered Public Accounting Firm *
31.1		Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer *
31.2		Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer *
32.1		Section 1350 Certification of Chief Executive Officer and Chief Financial Officer*
101.INS		XBRL INSTANCE DOCUMENT *
101.SCH		XBRL TAXONOMY EXTENSION SCHEMA *
101.CAL		XBRL TAXONOMY EXTENSION CALCULATION LINKBASE *
101.DEF		XBRL TAXONOMY EXTENSION DEFINITION LINKBASE *
101.LAB		XBRL TAXONOMY EXTENSION LABEL LINKBASE *
101.PRE		XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE *


*		Filed herewith.
⁽¹⁾		Incorporated by reference to the registration statement on Form 10, SEC File No. 000-54887.
⁽²⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2013.
⁽³⁾		Incorporated by reference to the Current Report on Form 8-K filed on July 9, 2013.
⁽⁴⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended September 30, 2013.
⁽⁵⁾		Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2013.
⁽⁶⁾		Incorporated by reference to the Current Report on Form 8-K filed on July 9, 2013.
⁽⁷⁾		Incorporated by reference to the Current Report on Form 8-K filed on July 28, 2014.
⁽⁸⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2014.
⁽⁹⁾		Incorporated by reference to the Current Report on Form 8-K filed on June 3, 2014.
⁽¹⁰⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended June 30, 2014.
⁽¹¹⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended September 30, 2014.
⁽¹²⁾		Incorporated by reference to the Current Report on Form 8-K filed on January 8, 2015.
⁽¹³⁾		Incorporated by reference to the Current Report on Form 8-K filed February 20, 2015.
⁽¹⁴⁾		Incorporated by reference to the Current Report on Form 8-K filed March 23, 2015.
⁽¹⁵⁾		Incorporated by reference to the Current Report on Form 8-K as filed on February 20, 2015.
⁽¹⁶⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2015.
⁽¹⁷⁾		Incorporated by reference to the Annual Report on Form 10-K/A for the year ended December 31, 2014.
⁽¹⁸⁾		Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended June 30, 2015.
⁽¹⁹⁾		Incorporated by reference to the Current Report on Form 8-K as filed on December 4, 2015.
⁽²⁰⁾		Incorporated by reference to the Current Report on Form 8-K as filed on January 8, 2016.
⁽²¹⁾		Incorporated by reference to the definitive Information Statement on Schedule 14C as filed on June 17, 2015.


	Bright Mountain Media, Inc.

March 24, 2016	By:	/s/ W. Kip Speyer
		W. Kip Speyer, Chief Executive Officer


Name	Positions	Date

/s/ W. Kip Speyer	Chief Executive Officer, President, Chairman of the Board of Directors, principal executive officer	March 22, 2016
W. Kip Speyer

/s/ Annette Casacci	Chief Financial Officer, director, principal financial and accounting officer	March 22, 2016
Annette Casacci

/s/ Todd F. Speyer	Vice President, Digital Director and director	March 22, 2016
Todd F. Speyer	Vice President, Digital Director and director

/s/ Jonathan D. Thielmann	General Manager, Bright Watches and director	March 22, 2016
Jonathan D. Thielmann	General Manager, Bright Watches and director

/s/ Richard Rogers	Director	March 22, 2016
Richard Rogers

/s/ Todd Davenport	Director	March 22, 2016
Todd Davenport

/s/ Charles H. Lichtman	Director	March 22, 2016
Charles H. Lichtman

/s/ Randolph Pohlman	Director	March 22, 2016
Randolph Pohlman, PhD


	Page
Report of Independent Registered Public Accounting Firm	F-2
Consolidated balance sheets at December 31, 2015 and 2014	F-3
Consolidated statements of operations for the years ended December 31, 2015 and 2014	F-4
Consolidated statements of change in shareholders’ equity for the years ended December 31, 2015 and 2014	F-5
Consolidated statements of cash flows for the years ended December 31, 2015 and 2014	F-7
Notes to consolidated financial statements	F-8


									Additional									Total
	Preferred Stock				Common Stock				Paid-in			Treasury			Accumulated			Shareholders'
	Shares		Amount		Shares		Amount		Capital			Shares			Deficit			Equity

Balance -December 31, 2013		2,500,000	$	25,000		31,647,000	$	320,070		4,022,481		$	(2,501	)	$	(2,974,025	)	$	1,391,025
Common stock issued for cash ($.50/share) pursuant to exercised stock option grant						50,000		500		24,500									25,000
Common stock issued for services ($.50/share)						45,000		450		27,050									27,500
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement						1,360,000		13,600		666,400									680,000
Sale of 10% Series A Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement		100,000		1,000						49,000									50,000
Sale of 10% Series C Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement		1,800,000		18,000						882,000									900,000
Common stock issued for 10% dividend payment pursuant to 10% Series A and 10% Series B Preferred Stock designations						21,234		212		(212	)								—
Stock option compensation expense										69,890									69,890
Net loss for the year ended December 31, 2014																(1,510,636	)		(1,510,636	)
Balance - December 31, 2014		4,400,000	$	44,000		33,123,234	$	334,832	$	5,741,109		$	(2,501	)	$	(4,484,661	)	$	1,632,779


	For the Years Ended
	December 31,
	2015			2014
Cash flows from operating activities:
Net Loss	$	(1,673,094	)	$	(1,510,636	)
Adjustments to reconcile net loss to net cash used in operations:
Bad Debt Expense		798			500
Depreciation		14,248			11,335
Amortization of Debt Discount		260			—
Amortization		181,905			147,006
Stock option compensation expense		59,327			69,890
Impairment of Website Assets		70,531			24,716
Common stock issued for services		51,630			27,500
Changes in operating assets and liabilities:
Accounts Receivable		(39,137	)		(11,038	)
Inventory		(277,442	)		(473,130	)
Prepaid expenses and other current assets		(23,629	)		(44,097	)
Other assets		(2,967	)		2,120
Accounts payable		45,959			87,456
Net cash used in operating activities		(1,591,611	)		(1,668,378	)
Cash flows from investing activities:
Purchase of fixed assets		(27,479	)		(14,910	)
Purchase of websites		(169,500	)		(572,000	)
Net cash used in investing activities		(196,979	)		(586,910	)
Cash flows from financing activities:
Sale of common stock		1,010,001			705,000
Sale of Preferred stock		400,000			950,000
Repurchase of common stock		—			—
Proceeds from premium finance loan, net of repayment		4,540			20,892
Long term Debt – Loan from related parties		200,000			—
Net cash provided by financing activities		1,614,541			1,675,892

Net increase (decrease) in cash		(174,049	)		(579,396	)
Cash at beginning of period		590,236			1,162,632
Cash at end of period	$	416,187		$	590,236

Supplemental Disclosure of Cash Flow Information
Cash paid for:
Interest	$	2,367		$	271
Income Taxes	$	—		$	—

Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	$	87,212		$	20,892
Conversion of related party notes to common stock	$	—		$	—


1.	I have reviewed this Annual Report on Form 10-K for the year ended December 31, 2015 of Bright Mountain Media, Inc.;


2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;


3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:


	(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	(b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	(c)	Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and