10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
	For the quarterly period ended March 31, 2021
	or
☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
	For the transition period from ___________ to ___________

Commission File Number 000-54887

Bright Mountain Media, Inc.

(Exact Name of Registrant as Specified in its Charter)

Florida	27-2977890
State or Other Jurisdiction of Incorporation or Organization	I.R.S. Employer Identification No.

6400 Congress Avenue, Suite 2050, Boca Raton, FL	33487
Address of Principal Executive Offices	Zip Code

561-998-2440

Registrant’s Telephone Number, Including Area Code

Not applicable

Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
None		Not applicable

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☐ No ☒

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☐ No ☒

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐	Accelerated filer ☐
Non-accelerated filer ☒	Smaller reporting company ☒
	Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of February 2, 2022 there were 151,099,871 shares of the issuer’s common stock issued and 150,274,696  shares outstanding.

TABLE OF CONTENTS

		Page No.
	PART I - FINANCIAL INFORMATION
ITEM 1.	FINANCIAL STATEMENTS.	4
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.	29
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.	34
ITEM 4.	CONTROLS AND PROCEDURES.	34
	PART II - OTHER INFORMATION
ITEM 1.	LEGAL PROCEEDINGS.	35
ITEM 1A.	RISK FACTORS.	35
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.	36
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES.	36
ITEM 4.	MINE SAFETY DISCLOSURES.	36
ITEM 5.	OTHER INFORMATION.	36
ITEM 6.	EXHIBITS.	37

2

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report includes forward-looking statements that relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Words such as, but not limited to, “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan,” “targets,” “likely,” “aim,” “will,” “would,” “could,” and similar expressions or phrases identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and future events and financial trends that we believe may affect our financial condition, results of operation, business strategy and financial needs. Forward-looking statements include, but are not limited to, statements about risks associated with:

● our ability to fully develop the Bright Mountain Media Ad Exchange Network and services platform;

● the continued appeal of internet advertising;

● our ability to manage and expand our relationships with publishers;

● our dependence on revenues from a limited number of customers;

● the impact of seasonal fluctuations on our revenues;

● acquisitions of new businesses and our ability to integrate those businesses into our operations;

● online security breaches;

● failure to effectively promote our brand and attract advertisers;

● our ability to protect our content;

● our ability to protect our intellectual property rights;

● the success of our technology development efforts;

● additional competition resulting from our business expansion strategy;

● our dependence on third party service providers;

● our ability to detect advertising fraud;

● liability related to content which appears on our websites;

● regulatory risks and compliance with privacy laws;

● dependence on executive officers and certain key employees and consultants;

● our ability to hire qualified personnel;

● possible problems with our network infrastructure;

● ongoing material weaknesses in our disclosure controls and internal control over financial reporting;

● the impact on available working capital resulting from the payment of cash dividends to our affiliates;

● dilution to existing shareholders upon the conversion of outstanding preferred stock and convertible notes and/or the exercise of outstanding options and warrants, including warrants with cashless exercise rights;

● the illiquid nature of our common stock;

● risks associated with securities litigation; and

● provisions of our charter and Florida law which may have anti-takeover effects

Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report, including the Part II, Item 2, our Annual Report on Form 10-K for the year ended December 31, 2020, as filed with the Securities and Exchange Commission on December 23, 2021 and our other filings with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms “Bright Mountain”, the “Company,” “we”, “us”, “our” and similar terms refer to Bright Mountain Media, Inc., a Florida corporation, and its subsidiaries. In addition, when used in this report, “first quarter of 2021” refers to the three months ended March 31, 2021, “first quarter of 2020” refers to the three months ended March 31, 2020, “2020” refers to the year ending December 31, 2020. The information which appears on our website at www.brightmountainmedia.com is not part of this report.

3

PART 1 – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	March 31, 2021			December 31, 2020
		(unaudited)
ASSETS
Current Assets
Cash and cash equivalents	$	1,547,632		$	736,046
Accounts receivable, net		2,743,547			6,430,253
Note receivable, net		20,368			13,910
Right of use asset		48,910			-
Prepaid expenses and other current assets		776,215			940,214
Total Current Assets		5,136,672			8,120,422
Property and equipment, net		101,767			113,250
Website acquisition assets, net		5,200			5,600
Intangible assets, net		7,257,851			7,653,717
Goodwill		19,645,468			19,645,468
Prepaid services/consulting agreements - long term		664,593			664,593
Right of use asset		-			72,598
Other assets		260,374			253,650
Total Assets	$	33,071,925		$	36,529,299
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current Liabilities
Accounts payable	$	8,033,593		$	9,595,006
Accrued expenses		3,419,064			3,546,896
Accrued interest to related party		100,724			65,437
Premium finance loan payable		234,290			339,890
Deferred revenues		346,529			346,529
Long term debt, current portion		1,986,940			2,091,735
Operating lease liability, current portion		48,911			72,727
Total Current Liabilities		14,170,051			16,058,220
Long term debt to related parties, net		43,180			39,728
Long term debt		16,451,905			16,916,705
Total Liabilities		30,665,136			33,014,653
Commitments and Contingencies
Shareholders’ Equity
Convertible preferred stock, par value $0.01, 20,000,000 shares authorized
Series A-1, 2,000,000 shares designated, 1,200,000 shares issued and outstanding at March 31, 2021 and December 31, 2020		12,000			12,000
Series B-1, 6,000,000 shares designated, 0 shares issued and outstanding at March 31, 2021 and December 31, 2020		-			-
Series E, 2,500,000 shares designated, issued and outstanding at March 31, 2021 and December 31, 2020		25,000			25,000
Series F, 4,344,017 shares designated, issued and outstanding at March 31, 2021 and December 31, 2020		43,440			43,440
Common stock, par value $0.01, 324,000,000 shares authorized, 118,666,416 and 118,162,150 issued and 117,841,241 and 117,336,975 outstanding at March 31, 2021 and December 31, 2020, respectively		1,186,665			1,181,622
Treasury stock, at cost; 825,175 shares at March 31, 2021 and December 31, 2020		(219,837	)		(219,837	)
Additional paid-in capital		97,032,165			96,427,166
Accumulated deficit		(95,641,355	)		(93,932,080	)
Accumulated other comprehensive loss		(31,289	)		(22,665	)
Total shareholders’ equity		2,406,789			3,514,646
Total Liabilities and Shareholders’ Equity	$	33,071,925		$	36,529,299

See accompanying notes to unaudited condensed consolidated financial statements

4

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

	For the Three Months Ended March 31,
	2021			2020
Revenues
Advertising	$	2,399,720		$	2,270,186
Cost of revenue
Advertising		1,366,843			1,823,082
Gross profit		1,032,877			447,104
Selling, general and administrative expenses		4,274,434			3,575,850
Loss from operations		(3,241,557	)		(3,128,746	)
Other income (expense)
Interest income		187			10,993
Gain on forgiveness of PPP loan		1,706,735			-
Other (expense)/income		121,830			(215	)
Interest expense		(261,182	)		-
Interest expense - related party		(35,288	)		(2,023	)
Total other income		1,532,282			8,755
Net loss before tax		(1,709,275	)		(3,119,991	)
Income tax benefit		-			89,210
Net loss		(1,709,275	)		(3,030,781	)
Preferred stock dividends
Series A-1, Series E, and Series F preferred stock		(88,976	)		(118,252	)
Net loss attributable to common shareholders	$	(1,798,251	)	$	(3,149,033	)
Other comprehensive loss	$	(31,289	)	$	-
Comprehensive loss	$	(1,829,540	)	$	(3,149,033	)
Basic and diluted net loss per share	$	(0.02	)	$	(0.03	)
Weighted average shares outstanding - basic and diluted		118,979,833			106,098,560

See accompanying notes to unaudited condensed consolidated financial statements

5

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS’ EQUITY

For the Three Months Ended March 31, 2021 and 2020

(Unaudited)

	Preferred Stock				Common Stock				Treasury Stock						Additional Paid-in			Accumulated			Accumulated Other Comprehensive			Total Stockholders’
	Shares		Amount		Shares		Amount		Shares			Amount			Capital			Deficit			Loss			Equity
Balance, December 31, 2020		8,044,017	$	80,440		118,162,150	$	1,181,622		(825,175	)	$	(219,837	)	$	96,427,166		$	(93,932,080	)	$	(22,665	)	$	3,514,646
Net loss		—		—		—		—		—			—			—			(1,709,275	)					(1,709,275	)
Series A-1, E and F preferred stock dividend		—		—		—		—		—			—			(88,978	)		—			—			(88,978	)
Stock option vesting expense																68,294									68,294
Issuance of common stock:
Options exercise		—		—		100,000		1,000		—			—			12,900			—			—			13,900
Warrants exercise						25,000		250								9,750									10,000
Adjustment from foreign currency translation, net																						(8,624	)		(8,624	)
To Oceanside personnel as part of acquisition agreement		—		—		379,266		3,793		—			—			603,033			—			—			606,826
Balance, March 31, 2021 (unaudited)		8,044,017	$	80,440		118,666,416	$	1,186,665		(825,175	)	$	(219,837	)	$	97,032,165		$	(95,641,355	)	$	(31,289	)	$	2,406,789

	Preferred Stock				Common Stock				Treasury Stock				Additional Paid-in			Accumulated			Accumulated Other Comprehensive		Total Stockholders’
	Shares		Amount		Shares		Amount		Shares		Amount		Capital			Deficit			Loss		Equity
Balance, December 31, 2019		8,044,017	$	80,440		100,782,956	$	1,007,830		—	$	—	$	84,265,623		$	(21,217,658	)	$	—	$	64,136,235
Net loss		—		—		—		—		—		—		—			(3,030,781	)		—		(3,030,781	)
Series A-1, E and F preferred stock dividend		—		—		—		—		—		—		(89,137	)		—			—		(89,137	)
Stock option vesting expense		—		—		—		—		—		—		36,595								36,595
Issuance of common stock:
Services rendered		—		—		1,370,000		13,100		—		—		2,111,021			—			—		2,124,121
Units consisting of one share of common stock and one warrant issued for cash		—		—		5,117,500		51,175		—		—		2,123,762			—			—		2,174,937
Balance, March 31, 2020 (unaudited)		8,044,017	$	80,440		107,270,456	$	1,072,105		—	$	—	$	88,447,864		$	(24,248,439	)	$	—	$	65,351,970

See accompanying notes to unaudited condensed consolidated financial statements

6

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

March 31, 2021

(Unaudited)

	For the Three Months Ended March 31,
	2021			2020
Cash flows from operating activities:
Net loss	$	(1,709,275	)	$	(3,030,781	)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation		18,047			5,253
Amortization of debt discount		3,452			3,490
Amortization		396,266			928,199
Gain on settlement of liability		-			36,595
Stock option compensation expense		68,294			3,213
Stock compensation for Oceanside shares		606,825			-
Gain on forgiveness of PPP loan		(1,706,735	)		-
Write off doubtful accounts		(291,990	)
Warrant expense for services rendered		10,000			91,718
Non-cash acquisition fee		-			275,000
Non-cash compensation for services		-			(90,000	)
Change in deferred taxes		-			(89,210	)
Provision for bad debt		6,096			-
Changes in operating assets and liabilities:
Accounts receivable		3,963,976			789,915
Prepaid expenses and other current assets		163,999			(7,690	)
Prepaid services/consulting agreements		-			93,182
Other assets		(6,723	)		(58,849	)
Right of use asset and lease liability		(128	)		(14,082	)
Accounts payable		(1,561,413	)		(271,080	)
Accrued expenses		(218,071	)		(44,192	)
Accrued interest – related party		35,287			2,023
Deferred revenues		-			11,958
Net cash (used in) operating activities		(222,093	)		(1,369,272	)
Cash flows from investing activities:
Cash paid for property & equipment		(6,564	)		-
Net cash (used in) investing activities		(6,564	)		-
Cash flows from financing activities:
Proceeds from issuance of common stock, net		-			1,734,937
Payments of premium finance loan payable		(105,600	)		(54,391	)
Proceeds from stock option exercises		13,900			-
Dividend payments		1,261			(23,747	)
Principal payments received (funded) for notes receivable		(6,458	)		25,483
Proceeds from PPP loan		1,137,140			-
Net cash provided by financing activities		1,040,243			1,682,282
Net increase in cash and cash equivalents		811,586			313,010
Cash and cash equivalents at the beginning of period		736,046			957,013
Cash and cash equivalents at end of period	$	1,547,632		$	1,270,023

See accompanying notes to unaudited condensed consolidated financial statements

7

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

March 31, 2021

(Unaudited)

	For the Three Months Ended March 31,
	2021		2020
Supplemental disclosure of cash flow information
Cash paid for
Interest	$	-	$	2,023
Supplemental disclosure of non-cash investing and financing activities
Premium finance loan payable recorded as prepaid	$	-	$	125,987
Issuance of common stock payable to Spartan Capital for consulting services	$	-	$	2,212,400

See accompanying notes to unaudited condensed consolidated financial statements

8

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Organization and Nature of Operations

Bright Mountain Media, Inc. (the “Company” or “Bright Mountain” or “We”) is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiary, Bright Mountain LLC, was formed as a Florida limited liability company in May 2011. Its wholly owned subsidiary, Bright Mountain, LLC (“BMLLC”) F/K/A Daily Engage Media Group, LLC (“Daily Engage”) was formed as a New Jersey limited liability company in February 2015. In August 2019, Bright Mountain Israel Acquisition, an Israeli company was formed and acquired the wholly owned subsidiary Slutzky & Winshman Ltd. (“S&W”) which then changed its name to Oceanside Media LLC (“Oceanside”), see Note 4. Further, on November 18, 2019, Bright Mountain, through its wholly owned subsidiary BMTM2, Inc., a Florida corporation, acquired News Distribution Network, Inc. (“NDN”), a Delaware company, which then changed its name to MediaHouse, Inc. (“MediaHouse”). On June 1, 2020, Bright Mountain acquired the wholly owned subsidiary CL Media Holdings, LLC D/B/A “Wild Sky Media” (“Wild Sky”). When used herein, the terms “BMTM, the “Company,” “we,” “us,” “our” or “Bright Mountain” refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is engaged in operating a proprietary, end-to-end digital media and advertising services platform designed to connect brand advertisers with demographically-targeted consumers – both large audiences and more granular segments – across digital, social and connected television (CTV) publishing formats. We define “end-to-end” as our process for taking ad buying from beginning to end, delivering a complete functional solution, usually without requiring any involvement from a third party.

Through acquisitions and organic software development initiatives, we have consolidated and plan to further condense key elements of the prevailing digital advertising supply chain through the elimination of industry “middlemen” and/or costly redundancy of services via our ad exchange network. Our aim is to enable and support a streamlined, end-to-end advertising model that addresses both demand (ad buy side) and supply (media sell side) for both direct sales teams and programmatic sales and publishing of digital advertisements that reach specific target audiences based on what, where, when and how that specific target audience elects to access certain web and/or streaming video content. Programmatic advertising relies on computer programs to use data and proprietary algorithms to select which ads to buy and for what price, while direct sales involve traditional interpersonal contact between ad buyers and advertising sales representative(s).

By selling advertisements on our current portfolio of 20 owned and operated websites and 13 CTV apps, coupled with acquisition or development of other niche web properties in the future, we are building depth in specific demographic verticals that allow us to package audiences into targeted consumer categories valued by advertisers.

Oceanside provides digital performance-based marketing services to customers which include primarily advertisers and advertising agencies that promote or sell products and/or services to consumers through digital media.

MediaHouse partners with content producers and online news market websites to distribute video and banner advertisements throughout the United States of America (“U.S.”).

Wild Sky owns and operates a collection of websites that offer significant global reach through its content and niche audiences and has become a wholly-owned subsidiary of the Company. Wild Sky is the home to parenting and lifestyle brands.

NOTE 2 - GOING CONCERN.

The accompanying consolidated financial statements have been prepared and are presented assuming the Company’s ability to continue as a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has sustained a net loss of $1,709,275, used cash outflows from operating activities of $222,093 for the three months ended March 31, 2021, and has an accumulated deficit of $95,641,355 at March 31, 2021 that raise substantial doubt about its ability to continue as a going concern.

The Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations. Management continues raising capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The Company is not currently involved in any binding agreements to raise private equity capital. The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

9

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Principles of Consolidation and Basis of Presentation

The condensed consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited financial statements for the three months ended March 31, 2021 and 2020 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year or any future periods. The condensed consolidated balance sheet information as of December 31, 2020 was derived from the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, as filed with the SEC on December 23, 2021. The interim condensed consolidated financial statements should be read in conjunction with that report.

Revenue Recognition 

The Company recognizes revenue in accordance with ASC Topic 606 Revenue from Contracts with Customers. The Company recognizes revenues at a point-in-time when control of services is transferred to the customer.   Cash received by the Company prior to when control of services is transferred to the customer is recorded as deferred revenue.

To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

The Company recognizes revenue from its own advertising platform, ad network partners and websites (“Ad Network”) through its publishing advertiser impressions and pay-for-click services, the Company’s owned and operated sites, our ad network, or platforms. Invalid traffic on the Ad Network may impact the amount collected and adjusted by our Ad Network.

The Company has one revenue stream generated directly from publishing advertisements, whether on the Company’s owned and operated sites, our ad network, or platforms. The revenue is earned when the users click on the published website advertisements. Specific revenue recognition criteria for the advertising revenue stream is as follows:

● Advertising revenues are generated by users “clicking” on or seeing website advertisements utilizing several ad network partners.  

● Revenues are recognized net of adjustments based on the traffic generated and is billed monthly. The Company subsequently settles these transactions with publishers at which time adjustments for invalid traffic may impact the amount collected.

There are no significant initial costs incurred to obtain contracts with customers, and no contract assets or contract liabilities recorded in our consolidated financial statements

10

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Leases

The Company records leases in accordance with ASC Topic 842, Leases.

The Company determines if an arrangement is a lease at inception. Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the remaining lease terms as of January 1, 2019. Since the Company’s lease agreements does not provide an implicit rate, the Company estimated an incremental borrowing rate based on the information available on January 1, 2019 in determining the present value of lease payments. Operating lease expense is recognized on a straight-line basis over the lease term, subject to any changes in the lease or expectations regarding the terms. Variable lease costs such as operating costs and property taxes are expensed as incurred.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.

Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of goodwill and intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, the valuation of equity-based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Cash and cash equivalents are all maintained in bank accounts in the U.S. and other foreign countries in which the Company operates. Cash maintained in bank accounts outside of the U.S. is not significant.

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand and Israel, which are not insured. During the period ended March 31, 2021 and the year ended December 31, 2021, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Fair Value of Financial Instruments and Fair Value Measurements

FASB ASC 820 “Fair Value Measurement and Disclosures: (“ASU 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

11

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, note receivable, accounts payable, accrued expenses and premium finance loan payable. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. The carrying value of long-term debt to related parties and long-term debt to others approximates the current borrowing rate for similar debt instruments.

The following are the major categories of liabilities measured at fair value on a recurring basis for the three months ended March 31, 2021, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at December 31, 2020	$	16,916,705
Reclassification (1)		(464,800	)
Balance at March 31, 2021	$	16,451,905

(1) Related to reclass of PPP loan

Accounts Receivable 

Accounts receivable represent receivables from customers in the ordinary course of business. These are recorded at invoices amount on the date revenue is recognized. Receivables are recorded net of the allowance for doubtful accounts in the accompanying consolidated balance sheets. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of March 31, 2021 and December 31, 2020, the Company has recorded an allowance for doubtful accounts of $510,573 and $774,826, respectively. The accounts receivable balance at January 1, 2020 amounted to $3,967,899.

Property and Equipment

Property and equipment are recorded at cost, less accumulated depreciation. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

Website Development Costs

The Company accounts for its website development costs in accordance with ASC 350-50, “Website Development Costs”. These costs, if any, are included in intangible assets in the accompanying consolidated financial statements. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

12

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

As of March 31, 2021, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

The Company evaluates long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets to be held and used is measured by comparing the carrying amount of an asset to forecasted undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset. For long-lived assets held for sale, assets are written down to fair value, less cost to sell. Fair value is determined based on discounted cash flows, appraised values or management’s estimates, depending upon the nature of the assets.

Stock-Based Compensation

The Company accounts for share-based compensation related to instruments issued to employees and non-employees under GAAP, which requires the measurement and recognition compensation costs for all equity-based payment awards based on estimated fair values. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Share-based compensation expense is included in selling, general and administrative expenses on the accompanying consolidated statement of operations. We have elected to account for forfeitures as they occur.

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2021 and 2020, advertising, marketing and promotion expense was $12,615 and $11,856, respectively.

Foreign currency translation

Assets and liabilities of the Company’s foreign subsidiaries, Oceanside and Wild Sky’s Thailand subsidiary, are translated from the foreign currency to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the weighted average rates for the period. The translation adjustments for the reporting period will be included in our statements of comprehensive income. Based on the foreign subsidiaries activities, see Note 4, the impact of the currency exchange is immaterial for the three months ended March 31, 2021 and 2020.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws in the period those differences are expected to reverse. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

13

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company follows the provisions of ASC 740-10, Income Taxes - Overall. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the Statement of Operations.

As of March 31, 2021, tax years 2017 through 2020 remain open for Internal Revenue Service (“IRS”) audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Concentrations

The Company generates revenues from through Ad Exchange Networks and through our Owned and Operated Ad Exchange Network. There was only one customer which accounted for greater than 10% of the revenue with approximately 11.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2021. One customer accounted for accounts receivable in excess of 10%, at 10.7%, at March 31, 2021. There is one large vendor who was owed approximately 8.2% of the accounts payable due at March 31, 2021. There were two large customers which account for approximately 10.9% and 10.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2020. None of the customers accounted for accounts receivable in excess of 10% at March 31, 2020. There is one large vendor who was owed approximately 12% of the accounts payable due at March 31, 2020.

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand, which are not insured. During the three months ended March 31, 2021 and 2020, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Concentration of Funding

Historically, the Company had a large portion of the funding provided through the sale of shares of the Company’s common stock with related warrants, however, during the three months ended March 31, 2021 no funding through the sale of shares occurred.

Basic and Diluted Net Earnings (Loss) Per Common Share

Earnings (loss) per share is calculated and reported under the “two-class” method. The “two-class” method is an earnings allocation method under which earnings per share is calculated for each class of common stock and participating security considering both dividends declared or accumulated and participation rights in undistributed earnings as if all such earnings had been distributed during the period. The Company has convertible preferred stock which have a right to participate in dividends; these are deemed to be participating securities. During periods of loss, there is no allocation required under the two-class method since the participating securities do not have a contractual obligation to fund the losses of the Company.

When applicable, basic earnings (loss) per share is calculated by dividing net income, after deducting dividends on convertible preferred stock and participating securities as well as undistributed earnings allocated to participating securities, by the average number of common shares outstanding during the period. Diluted earnings (loss) per share is calculated in a similar manner after consideration of the potential dilutive effect of common stock equivalents on the average number of common shares outstanding during the period. Common stock equivalents include warrants and stock options. Common stock equivalents are calculated based upon the treasury stock method using an average market price of common shares during the period. Dilution is not considered when a net loss is reported. Common stock equivalents that have an antidilutive effect are excluded from the computation of diluted earnings per share.

Segment Information

The Company currently operates in one reporting segment. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners, and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites, however the latter, is insignificant.

14

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Recent Accounting Pronouncements 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13 (amended by ASU 2019-10), “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, regarding the measurement of credit losses for certain financial instruments.” which replaces the incurred loss model with a current expected credit loss (“CECL”) model. The CECL model is based on historical experience, adjusted for current conditions and reasonable and supportable forecasts. The Company is required to adopt the new guidance on January 1, 2023. The Company is currently evaluating the impact this guidance will have on the consolidated financial statements.

In January 2017, the FASB issued Accounting Standards Update (“ASU”) No. 2017-04 (amended by ASU 2019-10), “Intangibles – Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment.” Which simplifies the test for goodwill impairment by removing the second step of the test. There is a one-step qualitative test and does not amend the optional qualitative assessment of goodwill impairment. The new standard is effective January 1, 2023 and is not expected to have a material impact on the Company’s consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, “Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)”. The ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard is effective January 1, 2024 (early adoption is permitted, but not earlier than January 1, 2021). The new standard is not expected to have a material impact on the Company’s consolidated financial statements.

In March 2020, the FASB issued ASU No. 2020-04, “Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting” which provides optional expedient and exceptions for applying generally accepted accounting principles to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to the concerns about structural risks of interbank offered rates (“IBORs”) and, particularly, the risk of cessation of the LIBOR, regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative reference rates that are more observable or transaction based and less susceptible to manipulation. This accounting standards update provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates that are expected to be discontinued. This new guidance may be adopted by the Company no later than December 1, 2022, with early adoption permitted. The potential adoption of this guidance is not expected to have a material impact on the consolidated financial statements.

15

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 4 – ACQUISITIONS.

Wild Sky Media

On June 1, 2020, the Company entered into a membership interest purchase agreement (the “Purchase Agreement”) with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of CL Media Holdings, LLC (“Wild Sky”). The Company issued 2,500,000 shares of restricted common stock to Centre Lane and Centre Lane issued a first lien senior secured credit facility of $16,451,905. Per the credit facility with Center Lane, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility.

The Agreement provides for a senior secured five-year loan in the initial principal amount of $16,451,905. Pursuant to the Credit Agreement, the loan bears interest at six percent (6%) payment–in-kind interest (“PIK Interest”) which will be added to the outstanding principal balance. The Credit Agreement provides for no amortization for the first 18 months and 10% thereafter. Amortization is payable in equal quarterly installments on the principal balance after adding the PIK Interest with a bullet payment due at maturity on June 1, 2025. The loan under the Credit Agreement may be prepaid in minimum amounts $250,000. The loan balance can be prepaid with no penalty. The loan is guaranteed by Bright Mountain and certain of its domestic subsidiaries of which became party to a Guarantee Agreement dated as of the Effective Date and each domestic subsidiary that, subsequent to the Effective Date, becomes a subsidiary. The Credit Agreement contains negative covenants that, subject to certain exceptions, limits the ability of Bright Mountain and its subsidiaries to, among other things, incur debt, engage in new lines of business, incur liens, engage in mergers, consolidations, liquidations and dissolutions, dispose of assets of Bright Mountain and its subsidiaries, make investments, loans, advances, guarantees and acquisitions. Any equity raised up to $15,000,000 in the first one-hundred eighty days from the Credit Agreement is excluded from the loan balance prepayment requirements.

Effective upon the closing of the Wild Sky Purchase Agreement, the Company agreed to pay Spartan Capital Securities LLC (“Spartan Capital”), a broker-dealer and member of FINRA, a finder’s fee in the form of Company common stock. Spartan Capital was issued 610,000 shares (valued at $908,900) in December 2020.

The allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at the date of acquisition as follows:

	June 1, 2020
Tangible assets acquired
Cash & cash equivalents	$	1,651,509
Accounts receivable, net		2,887,282
Prepaid expense		484,885
Fixed assets, net		124,575
Other assets		321,374
Intangible assets acquired:
Tradename – Trademarks		2,360,300
IP/Technology		1,412,000
Customer relationships		4,563,000
Less: Liabilities assumed
Accounts payable		(922,153	)
Accrued expenses		(524,188	)
Other current liabilities		(235,503	)
Long term loan payable – PPP		(1,706,735	)
Less: Deferred tax liability		(247,577	)
Net assets acquired		10,168,769
Goodwill		9,973,136
Total purchase price	$	20,141,905

The table below summarizes the value of the total consideration given in the transaction:

	Amount
Debt issued	$	16,416,905
Shares issued		3,725,000
Total consideration	$	20,141,905

16

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 5 – PREPAID COSTS AND EXPENSES.

At March 31, 2021 and December 31, 2020, prepaid expenses and other current assets consisted of the following:

	March 31, 2021		December 31, 2020
Prepaid insurance	$	237,748	$	386,206
Prepaid consulting service agreements – Spartan (1)		310,522		379,771
Prepaid expenses – other		227,945		174,237
Prepaid expenses and other current assets	$	776,215	$	940,214

(1) Spartan Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory, and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.

NOTE 6 – PROPERTY AND EQUIPMENT.

At March 31, 2021 and December 31, 2020, property and equipment consisted of the following:

	Estimated Useful Life (Years)		March 31, 2021			December 31, 2020
Furniture and fixtures		3-5	$	79,918		$	80,844
Leasehold improvements		3		-			1,388
Computer equipment		3		220,170			176,641
Total property and equipment				300,088			258,873
Less: accumulated depreciation				(198,321	)		(145,623	)
Total property and equipment, net			$	101,767		$	113,250

Depreciation expense for the three months ending March 31, 2021 and 2020, was $18,047 and $5,253, respectively.

NOTE 7 – WEBSITE ACQUISITION AND INTANGIBLE ASSETS.

At March 31, 2021 and December 31, 2020, respectively, website acquisitions, net consisted of the following:

	March 31, 2021			December 31, 2020
Website acquisition assets	$	1,124,846		$	1,124,846
Less: accumulated amortization		(919,250	)		(918,850	)
Less: cumulative impairment loss		(200,396	)		(200,396	)
Website Acquisition Assets, net	$	5,200		$	5,600

At March 31, 2021 and December 31, 2020, respectively, intangible assets, net consisted of the following:

	Useful Lives	March 31, 2021			December 31, 2020
Trade name	5 years	$	3,749,600		$	3,749,600
Customer relationships	5 years		16,184,000			16,184,000
IP/Technology	5 years		7,223,000			7,223,000
Non-compete agreements	3-5 years		1,154,500			1,154,500
Total Intangible Assets		$	28,311,100		$	28,311,100
Less: accumulated amortization			(4,566,319	)		(4,170,454	)
Less: accumulated impairment loss			(16,486,929	)		(16,486,929	)
Intangible assets, net		$	7,257,851		$	7,653,717

Amortization expense for the three months ended March 31, 2021 and 2020 was $395,865 and $928,199, respectively, related to both the website acquisition costs and the intangible assets.

During 2020, the finite lived intangible assets associated with Oceanside and MediaHouse were tested for impairment valuation based on indicators of impairment noted by management, including decreased revenues. primarily resulting from the COVID-19 global pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. The fair value of the respective assets was determined based on the projected future cash flows associated with the respective assets. These fair values were compared with the carrying values of the respective assets to determine if an impairment of the respective assets was warranted. It was determined that the carrying values of the finite lived intangible assets associated with Oceanside did not exceed the respective fair values of the assets, therefore no revaluation associated with these assets has been recognized. It was determined that the finite lived intangible assets associated with MediaHouse were deemed impaired based on an analysis of the carrying values and fair values of the assets. In September 2020, the Company recorded an impairment expense of $16,486,929 within intangible assets impairment expense on the consolidated statement of operations.

NOTE 8 – GOODWILL

The following table presents changes to goodwill from December 31, 2020 through March 31, 2021:

	Owned & Operated		Ad Network		Total
December 31, 2020 goodwill	$	9,725,559	$	9,919,909	$	19,645,468
March 31, 2021 goodwill	$	9,725,559	$	9,919,909	$	19,645,468

Goodwill is tested for impairment at least annually and if triggering events are noted prior to the annual assessment. Impairment is deemed to occur when the carrying value of the Goodwill associated with the reporting unit exceeds the implied value of the Goodwill associated with the reporting unit. The year 2020 has been marked by the COVID-19 Global pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. This is evidenced by the reduced revenues from our customers in comparison with the 2019 year. The fair value of the respective reporting units was determined based on both the Income Approach (Discount Cash Flows) and the Market Multiples Approach. In September 2020, it was determined that the carrying value of the Goodwill associated with the Owned & Operated reporting unit was not deemed impaired; while recorded goodwill associated with the Ad Network reporting unit exceeded the fair value of the Goodwill and in September 2020, the Company recorded an impairment of $42,279,087.

17

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 9 – ACCRUED EXPENSES.

At March 31, 2021 and December 31, 2020, respectively, accrued expenses consisted of the following:

	March 31, 2021		December 31, 2020
		(unaudited)
Accrued interest	$	839,532	$	581,888
Accrued salaries and benefits		1,248,983		1,237,909
Accrued dividends		543,673		455,956
Accrued traffic settlement(1)		10,254		10,254
Accrued legal settlement(2)		216,101		117,717
Accrued legal fees		143,839		113,683
Accrued other professional fees		96,150		206,613
Share issuance liability(4)		-		515,073
Accrued warrant penalty(3)		262,912		262,912
Other accrued expenses		57,620		44,891
Total accrued expenses	$	3,419,064	$	3,546,896

(1)	The Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.
(2)	Accrued legal settlement related to the Encoding legal matter. Refer to Note 11.
(3)	The Company has sold units of its securities to various investors in several private placements. As part of each private placement, the Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.
(4)	Share issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild Sky acquisitions and Oceanside employee share issuances.

18

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 10 – NOTES PAYABLE

Long-term debt to related parties

During November 2018, the Company issued 10% convertible promissory notes in the amount of $80,000 to a related party, to our Chairman of the Board. The notes mature five years from issuance and is convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature exists on the date the convertible notes were issued whereby the fair value of the underlying common stock to which the notes are convertible into is in excess of the face value of the note of $70,000.

The principal balance of these notes payable was $80,000 and $80,000 at March 31, 2021 and December 31, 2020, respectively and discounts recognized upon respective origination dates as a result of the beneficial conversion feature total $36,820 and $40,272. At March 31, 2021 and December 31, 2020, the total convertible notes payable to related party net of discounts was $43,180 and $39,728, respectively.

Interest expense for note payable to related party was $2,000 and $2,023 at March 31, 2021 and March 31, 2020, respectively and discount amortization was $3,452 and $3,490, respectively.

The unsecured and interest free Closing Notes of $750,000 as identified in Note 4 were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1^st closing notes and thereby defaulted on its obligation and the 2^nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. As a result, there was a total charge of $300,672 recorded during the 3^rd quarter of 2020 which was $250,000 of compensation expense and $50,672 of interest expense-related party. The total $750,000 liability is recorded in accrued expenses.

Interest expense for note payable to related party for the three months ended March 31, 2021 and 2020 was $33,288 and $0, respectively.

Long-term debt

On February 17, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $295,600 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2^nd tranche available under the PPP program.

On March 23, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company’s Wild Sky subsidiary entered into a promissory note of $841,540 with Holcomb Bank (the “Wild Sky PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2^nd tranche available under the PPP program.

19

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 10 – NOTES PAYABLE (continued).

On April 24, 2020, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $464,800 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 28, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part; as of the date of this report, the Company that application is still in process. This loan was forgiven on July 16, 2021 by the Small Business Administration (SBA). See Note 16 for Subsequent events information.

Effective June 1, 2020, the Company acquired Wild Sky and assumed the $1,706,735 promissory note (the “Wild Sky PPP Loan”) with Holcomb Bank received under the PPP. The Wild Sky PPP Loan has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The Wild Sky PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Wild Sky PPP Loan contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 22, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part and on March 29, 2021, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole and recorded a non-cash gain on the PPP forgiveness during the three months ended March 31, 2021.

Effective June 1, 2020, we entered into a membership interest purchase agreement to acquire 100% of Wild Sky The seller issued a first lien senior secured credit facility totaling $16,451,905, which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. The note bears interest at a rate of 6.0% per annum. Per the credit facility with the seller, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility. The membership interest purchase included a requirement that the opinion of the financial statements as of and for the year ended December 31, 2020 not include a “going concern opinion”; the Company has defaulted on this requirement but on April 26, 2021, the Company obtained a waiver from the lender waiving this requirement.

At March 31, 2021 and December 31, 2020 a summary of the Company’s debt is as follows:

	March 31, 2021		December 31, 2020
Non-interest bearing BMLLC acquisition debt	$	385,000	$	385,000
PPP loans		1,601,939		2,171,534
Wild Sky acquisition debt		16,451,906		16,451,906
Total debt		18,438,845		19,008,440
Less short-term debt and current portion of long term debt		1,986,940		2,091,735
Long Term Debt	$	16,451,905	$	16,916,705

The minimum annual principal payments of notes payable at March 31, 2021 were:

2021	$	1,660,706
2022		2,414,702
2023		1,827,437
2024		1,629,493
2025		10,906,507
Total	$	18,438,845

Premium Finance Loan Payable

The Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments. Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 2020 and 2019 of $380,398 and $194,592, respectively.

Total Premium Finance Loan Payable balance for the Company’s policies was $234,290 at March 31, 2021 and $339,890 at December 31, 2020.

NOTE 11 – COMMITMENTS AND CONTINGENCIES.

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable operating lease agreement expiring on October 31, 2021. The lease terms require base rent payments of approximately $7,260 plus sales tax per month for the first twelve months commencing in September 2018, with a 3% escalation each year. Included in other assets is a required security deposit of $18,100. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water.

20

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

The right of use asset and lease liability is as follows as of March 31, 2021 and December 31, 2020:

	March 31, 2021		December 31, 2020
Assets
Operating lease right of use asset	$	48,910	$	72,598
Liabilities
Operating lease liability	$	48,911	$	72,727

The Company’s non-lease components are primarily related to property maintenance and other operating services, which varies based on future outcomes and is recognized in rent expense when incurred and not included in the measurement of the lease liability. The Company did not have any variable lease payments for its operating lease for the three months ended March 31, 2021.

The maturity of the Company’s operating lease liability for the 12 months ended March 31:

2021	$	48,911
Total net lease liabilities	$	48,911

The following summarizes additional information related to the operating lease:

	March 31, 2021
Weighted-average remaining lease term		0.58 years
Weighted-average discount rate		5.50	%

For the three months ended March 31, 2021 and 2020, rent expense was $48,432 and $160,631, respectively.

21

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

Legal

From time-to-time, the Company may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on our business.

Under the covenants of the Placement Agent Agreement with Spartan Capital and as disclosed in the Placement Offering Memorandum, the Company was obligated to make a filing with a stock exchange to list the Company’s shares. The Company was to make such filing by a listing deadline and have stock exchange approval by a listing approval deadline. In the event the Company was unable to meet to deadlines, the investors in the Offering would be entitled to one additional share of common stock for each share purchased in the Offering provided, however, that such deadlines and obligations of the Company to issue additional shares would be extended for so long as the Company was able to demonstrate to the reasonable satisfaction of the Placement Agent, which consent shall not be reasonably withheld that it had acted in good-faith in attempting to list such securities which included responding to comments from such exchange. The Company believes it has acted in good-faith and has no obligation. No litigation has been filed by Spartan at this time or any of the shareholders in connection with the matter. For more information, see Note 16 Subsequent events.

In 2020, Synacor, Inc commenced an action against MediaHouse, LLC, Inform, Inc. and the Company, alleging approximately $230,000 was owed based on invoices provided in 2019 in respect to that certain Content Provider & Advertising Agreement with MediaHouse. The Company has filed an answer and defenses and intends to defend the alleged claims. This is recorded as an accrued liability as of December 31, 2020. For more information, see Note 16 Subsequent events.

A former employee of the Company filed a suit against the Company MediaHouse, Inc., and Gregory A. Peters, a former Executive, (the “Defendants”) alleging two counts of defamation. Any potential losses associated with this matter cannot be estimated at this time.

Encoding.com, Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $1.00 exercise price. This is recorded as an accrued liability as of December 31, 2020 and the warrants were issued in 2021.

Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. For further updates that could effect the Legal matter, please see Note 16 on Subsequent Events.

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BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 12 – PREFERRED STOCK.

The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the “Preferred Stock”), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company’s board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock (“Series A Stock”), 10% Series B Convertible Preferred Stock (“Series B Stock”), 10% Series C Convertible Preferred Stock (“Series C Stock”), 10% Series D Convertible Preferred Stock (“Series D Stock”) and 10% Series E Convertible Preferred Stock (“Series E Stock”).

On November 5, 2018, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

● returned 1,000,000 shares of previously designated 10% Series B Convertible Preferred Stock, 2,000,000 shares of previously designated 10% Series C Convertible Preferred Stock and 2,000,000 shares of previously designated 10% Series D Convertible Preferred Stock to the status of authorized but undesignated and unissued shares of our blank check preferred stock as there were no shares of any of these series outstanding and no intention to issue any such shares in the future: and

● created three new series of preferred stock, 12% Series F-1 Convertible Preferred Stock (“Series F-1”) consisting of 2,177,233 shares, 6% Series F-2 Convertible Preferred Stock (“Series F-2”) consisting of 1,408,867 shares, and 10% Series F-3 Convertible Preferred Stock (“Series F-3”) consisting of 757,917 shares.

The designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation preference and date of automatic conversion into shares of our common stock. The Series F-1 pays dividends at the rate of 12% per annum and automatically converts into shares of our common stock on April 10, 2022. The Series F-2 pays dividends at the rate of 6% per annum and automatically converts into shares of our common on July 27, 2022. The Series F-3 pays dividends at the rate of 10% per annum and automatically converts into shares of our common stock on August 30, 2022. Additional terms of the designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 include:

● the shares have no voting rights, except as may be provided under Florida law;

● the shares pay cash dividends subject to the provisions of Florida law at the dividend rates set forth above, payable monthly in arrears;

● the shares are convertible at any time at the option of the holder into shares of our common stock on a 1:1 basis. The conversion ratio is proportionally adjusted in the event of stock splits, recapitalization or similar corporate events. Any shares not previously converted will automatically convert into shares of our common stock on the dates set forth above;

● the shares rank junior to our 10% Series A Convertible Preferred Stock and our 10% Series E Convertible Preferred Stock;

● in the event of a liquidation or winding up of the Company, the shares have a liquidation preference of $0.50 per share for the Series F-1, $0.50 per share for the Series F-2 and $0.40 per share for the Series F-3; and

● the shares are not redeemable by the Company.

On July 18, 2019, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

● Approved designation of 2,000,000 shares of the preferred stock as 10% series A-1 Convertible Preferred Stock and authorized the issuance of the Series A-1 Preferred Stock;

● Dividends on the Series A-1 Preferred stock are cumulative and payable in cash;

● Dividends shall be payable monthly in arrears within fifteen (15) days after the end of the month.

At both March 31, 2021 and December 31, 2020, there were 1,200,000 shares of Series A-1 Stock, 2,500,000 shares of Series E Stock and 4,344,017 shares of Series F Stock issued and outstanding. There are no shares of Series B Stock, Series B-1 Stock, Series C Stock or Series D Stock issued and outstanding.

Other designations, rights and preferences of each of series of preferred stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder’s option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events.

Dividends paid for Series A-1, E and F Convertible Preferred Stock paid were $1,261 during the three months ended March 31, 2021 and for Series E and F Convertible Preferred Stock were $23,747 during the three months ended March 31, 2020. Total preferred stock dividend accrued amounted to $544,932 and $363,460 as of March 31, 2021 and December 31, 2020, respectively.

23

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK.

A) Stock issued for Cash

During the first quarter of 2021, the Company did not sell any of its securities through a private placement.

During the first quarter of 2020, the Company sold an aggregate of 5,117,500 units of its securities to 57 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D resulting in gross proceeds to the Company of $2,558,750. Each unit, which was sold at a purchase price of $0.50, consisted of one share of common stock and one five-year warrant to purchase one share of common stock at an exercise price of $0.75 per share. Spartan Capital, served as placement agent for the Company in this offering. As compensation for its services, Spartan Capital held back $383,813 for commissions, $165,000 to pay the accrued finder’s fee for the Oceanside acquisition, and $275,000 in other consulting fees, resulting in net cash received by the Company of $1,734,937. The Company issued Spartan Capital Placement Agents Warrants to purchase an aggregate of 511,750 shares of our common stock, including the cash commission and Placement Agent Warrants issued pursuant to the final closing on March 16, 2020 included in the Company’s consolidated statement of changes in shareholders’ equity for the three months ended March 31, 2020.

B) Stock issued for services

During the first three months as of March 31, 2021, the Company issued a net 504,266 shares of our common stock for the following concepts:

	Shares (#)		Value
Options exercised by employees		100,000	$	13,900
Warrants exercised		25,000		10,000
Shares issued to Oceanside employees per the acquisition agreement valued at $1.60		379,266		606,826
Total		504,266	$	630,726

In February 2020, the Company issued 650,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.60 a share valued at $1,040,000.

In February 2020, the Company issued 660,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.64 a share valued at $1,082,400.

In March 2020, the Company issued 60,000 shares of our common stock to MZHCI, Inc for services rendered during 2020 based on the fair value of date of service, or $1.50 a share valued at $90,000.

C) Stock issued for acquisitions

During the three months ended March 31, 2021 or the three months ended March 31, 2020, the Company did not make any acquisitions.

24

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

Stock Option Compensation

The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASU No. 2018- 07, “Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting.”. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, and FASB ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

On April 20, 2011, the Company’s board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. On April 1, 2013, the Company’s board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. As of March 31, 2021, 647,000 shares were remaining under the 2011 Plan for future issuance. As of March 31, 2021, 567,000 shares were remaining under the 2013 Plan for future issuance.

On May 22, 2015, the Company’s board of directors and majority stockholder adopted the 2015 Stock Option Plan (the “2015 Plan”), to be effective on May 22, 2015. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. As of March 31, 2021, 859,000 shares were remaining under the 2015 Plan for the future issuance.

On November 7, 2019, the Company’s board of directors and majority stockholder adopted the 2019 Stock Option Plan (the “2019 Plan”), to be effective on November 7, 2019. The Company has reserved for issuance an aggregate of 5,000,000 shares of common stock under the 2019 Plan. As of March 31, 2021, 4,761,773 shares were remaining under the 2019 Plan for the future issuance.

The purpose of the 2011 Plan, 2013 Plan, 2015 Plan, and 2019 Plan (the “Plans” are to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company’s board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight- line basis over the requisite service period for each award.

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

The Company recorded $68,294 and $36,595 of stock option expense for the three months ended March 31, 2021 and 2020, respectively. The stock option expense for the three months ended March 31, 2021 and 2020, respectively has been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements.

As of March 31, 2021, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $419,692 to be recognized through March 2025.

A summary of the Company’s stock option activity during the three months ended March 31, 2021 is presented below:

25

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2020		1,375,227		$	0.76		4.1	$	3,201,237
Granted		100,000			0.33		9.3		276,213
Exercised		(100,000	)		—		—		—
Forfeited		(100,000	)		—		—		—
Expired		(310,000	)		—		—		—
Balance Outstanding, March 31, 2021		965,227		$	0.22		2.7	$	3,477,450
Exercisable at March 31, 2021		668,432		$	0.673		4.0	$	886,942

Summarized information with respect to options outstanding under the option plans at March 31, 2021 is as follows:

		Options Outstanding
Range or Exercise Price		Number Outstanding		Weighted Average Exercise Price		Remaining Average Contractual Life (In Years)		Number Exercisable		Weighted Average Exercise Price
$	0.14 - $0.24		-	$	0.00		-		-	$	0.00
	0.25 - 0.49		126,000		0.28		1.5		126,000		0.28
	0.50 - 0.85		501,000		0.69		4.2		498,500		0.69
	0.86 - 1.75		138,227		1.64		8.7		43,932		1.62
	1.76 - 2.10		100,000		2.10		9.3		—		0.00
	2.11 - 3.05		100,000		3.05		9.3		—		0.00
	Total		965,227	$	1.16		5.6		668,432	$	0.67

NOTE 14 – RELATED PARTIES.

During November 2018, Mr. W. Kip Speyer, the Company’s Chairman of the Board, entered into two convertible note agreements with the company totaling $80,000. These notes have a conversion price of $0.40 per share and resulted in the recognition of a beneficial conversion feature recorded as a debt discount. These notes payable total $43,180 and $39,728 at March 31, 2021 and December 31, 2020. The notes are reported net of their unamortized debt discount of $36,820 and $40,272 as of March 31, 2021 and December 31, 2020, respectively.

During the three months ended March 31, 2021 and 2020 we paid cash dividends on the outstanding shares of the Company’s Series E and F Preferred Stock of $0 and $23,747, respectively held by affiliates of the Company.

On July 31, 2019, the Company executed a Share Exchange Agreement and Plan of Merger (the “Oceanside Merger Agreement”) with Slutzky & Winshman Ltd., an Israeli company (“Oceanside”) and the shareholders of Oceanside (the “Oceanside Shareholders”). The merger closed on August 15, 2019, and the Company acquired all of the outstanding shares of S&W. Pursuant to the terms of the Merger Agreement, we issued 12,513,227 shares valued at $20,021,163 to owners and employees of Oceanside and contingent consideration of $750,000 paid through the delivery of unsecured, interest free, one and two year promissory notes (the “Closing Notes”). At the time of the acquisition and under ASC 805, these Closing Notes were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1^st closing notes and thereby defaulted on its obligation and the 2^nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. For the three months ended March 31, 2021, $33,288 of interest expense-related party was recorded.

NOTE 15 – INCOME TAXES.

The Company recorded $0 tax provision for the three months ending March 31, 2021, due in large part to its expected tax losses for the year and maintaining a full valuation allowance against its net deferred tax assets.

At March 31, 2021 and December 31, 2020, the Company had no unrecognized tax benefits or accrued interest and penalties recorded. No interest and penalties were recognized during the three months ending March 31, 2021.

26

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 16 – SUBSEQUENT EVENTS.

As disclosed in Note 10, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole. Further, on May 26, 2021, the Company applied for the Bright Mountain PPP Loan to be forgiven by the SBA in whole or in part and on July 16, 2021, the Company obtained the forgiveness of the Bright Mountain PPP Loan in whole.

On April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit Agreement (the “First Amendment to Credit Agreement”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”) as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit Agreement was amended to permit the Company to raise up to $6,000,000 of total cash proceeds from the sale of its preferred stock prior to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement. The interest rate on the Loans after April 26, 2021 was increased to 10.00% per annum from 6.00%, which can continue to be paid in-kind in lieu of cash payment. The Credit Agreement was further amended to permit the Company to provide audited financial statements for the year ended December 31,2020 on or before June 14, 2021. In addition, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum.

During May 2021, the Company settled an outstanding debt with Encoding.com, Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $1.00 exercise price. This is recorded as an accrued liability as of December 31, 2020 and the warrants were issued in May of 2021.

Between May 26, 2021 and January 26, 2022, the Company and certain of its subsidiaries entered into seven amendments to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane Partners”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended (the “Credit Agreement”). The Credit Agreement was amended to provide for an additional loan amount of $5.475 million, in the aggregate. This term loan shall be repaid by February 15, 2022. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $3.562 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 12.5 million common shares to Centre Lane Partners as part of these transactions.

On June 28, 2021 Bright Mountain Media, Inc (the “Company”) issued a press release that effective at the close of business on June 30, 2021, Bright Mountain Media, Inc’s., common stock (“BMTM”) ceased trading on the OTCQB and its shares began trading on the OTC Pink Market on July 1, 2021. The common stock will continue to trade with the symbol BMTM. Furthermore, on September 28, 2021, Bright Mountain Media, Inc. shares of common stock began trading on the Expert Market from the OTC Pink Sheets. The Company’s Common Stock will continue to be on the Expert Market until such time as the Company has become current in its filings with the Securities and Exchange Commission at which point it will seek to have its shares restored to the OTC markets.

On August 31, 2021, the Company’s Chairman of the Board, W. Kip Speyer, converted his preferred shares into common shares of the Company. In that transaction, he converted 7,919,017 preferred shares into 7,919,017 common shares of the Company. As of said date, the Company has an accrued dividend liability due to Mr. W. Kip Speyer recorded totaling $695,773.

27

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 16 – SUBSEQUENT EVENTS. (continued)

On September 22, 2021, the Company entered into a Share Issuance Settlement with Spartan Capital Securities, LLC (“Spartan”). Under the terms of the Agreement, the Company agreed to issue a total of 10,398,700 of its common stock (the “Shares”) to seventy-five accredited investors who participated in the Company’s Private Placement Offering, which began in November 2019 and was completed in August 2020 (the “Private Placement”). As previously disclosed, under the terms of Private Placement, if the Company did not file a listing application of its common stock on the NYSE American Exchange within an agreed time period after the Company had received at least $1,500,000 of net proceeds, contemplated by the Placement Agent Agreement (the “Listing Application Deadline”) and obtained listing approval from the NYSE American within a 120 days from the Listing Application Deadline the Company would issue to each Investor in such Offering an additional share of common stock provided that if the Listing was not obtained by Listing Approval Deadline, the Listing Approval Deadline would be extended for so long and to the extent that the Company could demonstrate to Spartan’s reasonable satisfaction that it has used and continuing to use good faith efforts to obtain Listing Approval. The Company believes it has acted in good faith, but in order to avoid protracted and expensive litigation as to whether the Company was obligated to issue the Shares to the private placement investors, and without admitting or denying that the Company had any such obligation, the Company has agreed to issue the Shares to the private placement investors as set forth above.

Effective December 1, 2021, the Company appointed Mr. Matthew Drinkwater as its new Chief Executive Officer (CEO). Mr. Drinkwater joins the Company with an extensive track record of adding value to the companies he has worked for over his professional career in several key senior executive and sales roles at companies such as buzzfeed, twitter, groupon inc., yahoo and america online (aol). Mr. W. Kip Speyer will remain with the Company in his role of Chairman of the Board and transition his CEO role to Mr. Drinkwater.

On December 3, 2021, the Company received formal notification that an event of default had occurred under the Closing Notes as part of the Oceanside acquisition that was later followed up with a notice of summons in a civil action on December 28, 2021 by the Oceanside selling shareholders. The Company is reviewing its obligations under the Notes.

During January 2022, the Company entered into a settlement agreement related to the legal proceeding from Note 11 with Synacor. The agreement obligates the Company to pay $12,000 per month beginning January 24, 2022 for 12 consecutive months and then a final one-time payment in the amount of $40,000 to be paid on or before January 24, 2023. Notwithstanding, the Company has an early settlement option to pay-off the obligation with a discount if it pays $160,000 to Synacor on or before September 1, 2022, which amount shall be inclusive of the monthly installments previously mentioned prior to the date when early settlement payment is transmitted to Synacor.

On January 14, 2022, the Board of Directors nominated and elected Mr. Matthew Drinkwater, the Company’s Chief Executive Officer to the Board of Directors of the Company.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion of our unaudited condensed consolidated financial condition and results of operations for the three months ended March 31, 2021 and 2020 should be read in conjunction with the unaudited condensed consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth later in this report under Part II, Item 1A. in Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2020 as filed with the Securities and Exchange Commission on December 23, 2021 (the “2020 10-K”) and our other filings with the SEC. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements. All information in this section for the three months ended March 31, 2021 and 2020 is unaudited and derived from the unaudited condensed consolidated financial statements appearing elsewhere in this report; unless otherwise noted, all information for the year ended December 31, 2020 is derived from our audited consolidated financial statements appearing in the 2020 10-K.

Executive Overview of First Quarter 2021 Results

Our key user metrics and financial results for the three months ended March 31, 2021, are more fully discussed and described herein and should be read in context with the disclosure on this page. The first quarter results are as follows:

User metrics:

● Quarterly ad impressions delivered were approximately 1.2 billion in the first quarter of 2021 and approximately 1.5 billion for the three months ended March 31, 2020;

First quarter 2021 financial results:

● Advertising revenue increased 5.7% in the three months ended March 31, 2021 from the same period of 2020;

● Gross profit increased 131.0% in the three months ended March 31, 2021 from the same period of 2020;

● Selling, general and administrative expenses increased 19.5% in the three months ended March 31, 2021 from the same period of 2020;

● Included within the expenses for the three months ended March 31, 2021 are $396,266 of non-cash amortization of the intangible assets, $88,155 of non-cash compensation expense related to issuance of BMTM shares to employees of Oceanside per the original acquisition agreement, $10,000 of stock compensation for a warrant exercise from Spartan Capital employee, and $68,294 of stock option based compensation. Included within the expenses for the three months ended March 31, 2020 are $952,622 of non-cash amortization of the intangible assets, $442,500 of non-cash expenses associated with the equity raise, and $281,618 of acquisition related audit and consulting fees, and $36,595 of stock based compensation;

● Net cash used in operating activities was $(222,093) for the first three months of 2021 as compared to $(1,369,272) for the three months of 2020.

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Overview

Bright Mountain Media, Inc. is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics. Through the removal of middlemen in the advertising services process, Bright Mountain Media efficiently connects brands with targeted consumer demographics while maximizing revenue to publishers. Bright Mountain Media’s assets include the Bright Mountain, LLC ad network, MediaHouse (f/k/a NDN), Oceanside (f/k/a S&W Media), Wild Sky Media and 24 owned and/or managed websites.

We generate revenue sales of advertising services which generate revenue from advertisements (ad impressions) placed on our owned and managed sites, as well as from advertisements we place on partner websites, for which we earn a share of the revenue. We also generate advertising services revenue from facilitating the real-time buying and selling of advertisements at scale between networks of buyers, often called DSPs (Demand Side Platforms) and sellers, often called SSPs (Supply Side Platforms).

When fully developed Bright Mountain’s full suite of advertising solutions will include:

● The ability for advertisers to purchase advertising space on a variety of digital publications;

● Leading targeting technology, allowing advertisers to pinpoint their marketing efforts to reach geo-targeted, specific demographics across desktop, tablet, and mobile devices;

● The ability to handle any ad format, including video, display, and native advertisements;

● Ad serving and self-service features for publishers and advertisers; and

● Server-to-server integration with other advertiser and publisher platforms for extremely quick transactions and ad deployments.

Bright Mountain’s platform will be a marketplace for publishers and advertisers where they will be able to choose from various features to maximize their earning potential. Advertisers have the ability to directly target desired demographics on publishers sites through our platform. Publishers will be able to select a variety of ad units for their video, mobile, display and native advertisements, and have the ability to create their own unique ad formats.

We have begun expansion with the recent acquisition of Wild Sky Media. Wild Sky Media offers massive global reach through hyper-engaging content and multicultural audiences. This is achieved through their six websites focusing on parenting and lifestyle brands. The websites include Mom.com, Cafemom.com, LittleThings.com, mamaslatinas.com, revelist.com, and babynamewizard.com.

Key initiatives

Our growth strategy is based upon:

● completing and launching the Bright Mountain Media advertising solutions marketplace;

● expanding our sales revenues through organic growth;

● continuing to pursue acquisition candidates that are strategic our business plan;

● evaluating expenses attributed to our non-strategic business lines; and

● continuing to automate our processes and reduce overhead where possible without impacting our customer experience

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Results of operations

Revenues, Cost of Revenue, and Gross Profit Margins

	For the Three Months Ended March 31,
	2021			2020			Change			% Change
Advertising revenues	$	2,399,720		$	2,270,186		$	129,534			5.7	%
Cost of revenue	$	1,366,843		$	1,823,082		$	(456,239	)		(25.0	%)
Gross Profit	$	1,032,877		$	447,104		$	585,773			131.0	%
Gross profit margin as a percentage of advertising revenues		43.0	%		19.7	%

Our advertising revenue for the first quarter of 2021 was 5.7% higher than the comparable period in 2020. Approximately $1,590,625 of the 2021 revenue is attributable to the acquisition of Wild Sky Media which occurred on June 1, 2020. Our legacy revenues decreased approximately $1,461,091 due to decreased advertising spend in key industries due to the COVID-19 virus which affected our legacy businesses, as well as a negative impact from our MediaHouse operation since we restructured it at the end of 2020.

We incur costs of sales associated with the advertising revenue. These costs include revenue share payments to media providers and website publishers. Approximately $689,643 of the 2021 cost of revenue is attributable to the acquisition of Wild Sky Media which occurred on June 1, 2020 and is not in the comparable period ending March 31, 2020. As such, the gross profit margin, excluding Wild Sky, period over period would have decreased to 16.3% versus 19.7% mainly driven by lower sales volume. The digital publishing business has generally higher gross margins than the Advertising Network business.

Selling, General and Administrative Expenses

	For the Three Months Ended March 31,
	2021			2020			$ Change		% Change
Selling, general and administrative expense	$	4,274,434		$	3,575,850		$	698,584		19.5	%
Selling, general and administrative as a percentage of total revenue		178.1	%		157.5	%

Selling, general and administrative costs increased approximately $2,059,749 due to the operating activities of Wild Sky Media, which are not reflected in the prior period expenses. The Company also has increased its expenses associated with amortization of intangibles of approximately $381,465 with the acquisition of Wild Sky Media, which closed on June 1, 2020.

Selling, general and administrative expenses are expected to increase as we execute our planned growth strategy of launching and operating the Bright Mountain Media ad exchange network which will include additional administrative support. Subject to the availability of additional working capital, the Company also intends to add administrative staff to its accounting department to improve controls over its accounting and reporting processes. As the Company expands the size of the accounting department, the use of consultants is expected to decrease.

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Non-GAAP financial measure

We report adjusted EBITDA as a supplemental measure to U.S. generally accepted accounting principles (“GAAP”). This measure is one of the primary metrics by which we evaluate the performance of our business, on which our internal budgets are based. We believe that investors have access to, and we are obligated to provide, the same set of tools that we use in analyzing our results. This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP results. We endeavor to compensate for the limitations of the non-GAAP measure presented by providing the comparable GAAP measure with equal or greater prominence and description of the reconciling items, including quantifying such items to derive the non-GAAP measure. We encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measure.

Our adjusted EBITDA is defined as operating income/loss excluding:

● non-cash stock option compensation expense;

● depreciation;

● equity raise expenses;

● professional fees;

● acquisition-related items consisting of amortization expense and impairment expense;

● interest; and

● amortization on debt discount.

We believe this measure is useful for analysts and investors as this measure allows a more meaningful year-to-year comparison of our performance. Moreover, our management uses this measure internally to evaluate the performance of our business as a whole. The above items are excluded from adjusted EBITDA measure because these items are non-cash in nature, and we believe that by excluding these items, adjusted EBITDA corresponds more closely to the cash operating income/loss generated from our business. Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statement of operations of certain expenses

The following is an unaudited reconciliation of net (loss) to adjusted net (loss) and Adjusted EBITDA for the periods presented:

	For the Three Months Ended March 31,
	2021			2020
Net loss	$	(1,709,275	)	$	(3,119,991	)
plus:
Stock compensation expense		170,048			36,595
Depreciation expense		18,047			5,253
Amortization expense		396,266			928,199
Gain on debt forgiveness		(1,706,735	)		-
Professional fees		45,000
Amortization on debt discount		3,452			3,490
Interest expense		260,995
Interest expense – related party		35,288			2,023
	$	(2,486,914	)	$	(2,114,431	)

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Liquidity and capital resources

Liquidity is the ability of a company to generate sufficient cash to satisfy its needs for cash. The following table summarized total current assets, total current liabilities and working capital (deficit) at March 31, 2021 as compared to December 31, 2020.

	March 31, 2021			December 31, 2020
Total current assets	$	5,136,672		$	8,120,422
Total current liabilities		14,170,051			16,058,220
Working capital	$	(9,033,379	)	$	(7,937,798	)

The increase in cash is mainly a result of receipts of $1,137,140 from the proceeds of the 2^nd tranche of PPP loans during the three months ended March 31, 2021. The decrease in our current assets is mostly reflective of decreases in accounts receivable and prepaid expenses.

As we continue our efforts to grow our business, we expect that our monthly cash operating overhead will continue to increase as we add personnel, although at a lesser rate, and we are not able at this time to quantify the amount of this expected increase. In 2021 we implemented policies and procedures around cash collections to prevent the aging of accounts receivables that was experienced in 2020. Cash collection efforts have been successful, and we feel that we have appropriately reserved for uncollectible amounts at March 31, 2021.

During February and March 2021, the Company received 2 loan proceeds totaling $1,137,140 (the “PPP Loans”) under the 2^nd tranche of the Paycheck Protection Program (the “PPP”). The PPP was established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration. The PPP Loan is evinced by a promissory note (the “Promissory Note”) with Regions Bank and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loans may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. No assurance is provided that the Company will obtain forgiveness of the PPP Loan in whole or in part.

Going concern and management’s liquidity plans

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $1,709,275 and used net cash in operating activities of $222,093 for the three months ended March 31, 2021. The Company had an accumulated deficit of $95,641,355 at March 31, 2021.

The report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 2020 and 2019 and for the years then ended contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to generate revenues or report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our company.

Our ability to fully implement the Bright Mountain Media Ad Exchange Network and maximize the value of our assets are dependent upon our ability to raise additional capital sufficient for our short-term and long-term growth plans. Historically, we have been dependent upon debt financing and equity capital raises to provide adequate funds to meet our working capital needs. During the three months ended March 31, 2021, we did not raise any debt or equity capital. During the three months ended March 31, 2020 we raised $2,558,750 through the sale of our securities in one private placement. While we have engaged a placement agent to assist us in raising capital, the placement agent is acting on a best-efforts basis and there are no assurances we will be successful in raising additional capital during 2022 through the sale of our securities. Any delay in raising sufficient funds will delay the implementation of our business strategy and could adversely impact our ability to significantly increase our revenues in future periods. In addition, if we are unable to raise the necessary additional working capital, absent a significant increase in our revenues, most particularly from our advertising segment, of which there is no assurance, we will be unable to continue to grow our company and may be forced to reduce certain operating expenses to conserve our working capital.

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Summary of cash flows

	March 31,
	2021			2020
Net cash (used in) operating activities	$	(222,093	)	$	(1,369,272	)
Net cash (used in) provided by investing activities	$	(6,564	)	$	-
Net cash provided by financing activities	$	1,040,243		$	1,682,282

During the three months ended March 31, 2021, we used cash primarily to fund our net loss of $1,709,275 for the period.

During the three months ended March 31, 2021 the Company received proceeds of $1,137,140 through the granting of the 2^nd tranche of PPP loans from the US Government and paid dividends of $1,261.

Critical accounting policies

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.

Recent accounting pronouncements

The recent accounting standards that have been issued or proposed by the FASB or other standards-setting bodies as described in Note 1 appearing earlier in this report that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

All other newly issued accounting pronouncements, but not yet effective, have been deemed either immaterial or not applicable.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable for a smaller reporting company.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures. We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under Securities Exchange Act of 1934 (the “Exchange Act”). In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

34

Based on his evaluation as of the end of the period covered by this report, our Chief Financial Officer concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure as a result of continuing material weaknesses in our internal control over financial reporting as described in our Annual Report on Form 10-K for the year ended December 31, 2020. A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected.

We have implemented changes and will continue to monitor our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remediated until such time as we have added to our accounting and administrative staff allowing improved internal control over financial reporting.

Changes in Internal Control over Financial Reporting. We have begun strategically planning changes in our internal control over financial reporting during this fiscal quarter, Q1 2021.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

None, except as previously disclosed.

ITEM 1A. RISK FACTORS.

We incorporate by reference the risk factors disclosed in Part I, Item 1A of our 2020 Form 10-K subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K.

35

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

During the period from January 1, 2021 through March 31, 2021, Bright Mountain Media, Inc. did not sell any units of its securities.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. MINE SAFETY DISCLOSURES.

None.

ITEM 5. OTHER INFORMATION.

None.

36

ITEM 6. EXHIBITS.

No.	Exhibit Description	Form	Date Filed	Number	Herewith
31.1	Rule 13a-14(a)/15d-14(a) certification of Principal Executive Officer				Filed
31.2	Rule 13a-14(a)/15d-14(a) certification of principal financial and accounting officer				Filed
32.1	Section 1350 certification of Principal Executive Officer and principal financial and accounting officer				Filed
101.INS	XBRL Instance Document				Filed
101.SCH	XBRL Taxonomy Extension Schema Document				Filed
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	XBRL Taxonomy Extension Label Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed

37

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	BRIGHT MOUNTAIN MEDIA, INC.
February 7, 2022	By:	/s/ Matthew Drinkwater
		Matthew Drinkwater, Chief Executive Officer, Principal Executive Officer
	By:	/s/ Edward A. Cabanas
		Edward A. Cabanas, Chief Financial Officer, Principal Financial and Accounting Officer

38

EX-31.1

EXHIBIT 31.1

Rule 13a-14(a)/15d-14(a) Certification

I, Matthew Drinkwater, certify that:

1.	I have reviewed this Quarterly Report on Form 10-Q for the period ended March 31, 2021 of Bright Mountain Media, Inc.;
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Dated: February 7, 2022	/s/ Matthew Drinkwater
	Matthew Drinkwater, Chief Executive Officer, Principal Executive Officer

EX-31.2

EXHIBIT 31.2

Rule 13a-14(a)/15d-14(a) Certification

I, Edward A. Cabanas, certify that:

1.	I have reviewed this Quarterly Report on Form 10-Q for the period ended March 31, 2021 of Bright Mountain Media, Inc.;
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Dated: February 7, 2022	/s/ Edward A. Cabanas
	Edward A. Cabanas, Chief Financial Officer, Principal Financial and Accounting Officer

EX-32.1

EXHIBIT 32.1

Section 1350 Certification

In connection with the Quarterly Report of Bright Mountain Media, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2021 as filed with the Securities and Exchange Commission (the “Report”), I, Matthew Drinkwater, Chief Executive Officer and principal executive officer of the Company, and I, Edward A. Cabanas, Chief Financial Officer and principal financial and accounting officer of the Company, do each hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

1.	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and
2.	The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

February 7, 2022	/s/ Matthew Drinkwater
	Matthew Drinkwater, Chief Executive Officer, Principal Executive Officer

February 7, 2022	/s/ Edward A. Cabanas
	Edward A. Cabanas, Chief Financial Officer and Principal Financial and Accounting Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signatures that appear in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Cover - shares	3 Months Ended
	Mar. 31, 2021	Feb. 02, 2022
Cover [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Mar. 31, 2021
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2021
Current Fiscal Year End Date	--12-31
Entity File Number	000-54887
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	0001568385
Entity Tax Identification Number	27-2977890
Entity Incorporation, State or Country Code	FL
Entity Address, Address Line One	6400 Congress Avenue
Entity Address, Address Line Two	Suite 2050
Entity Address, City or Town	Boca Raton
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33487
City Area Code	561
Local Phone Number	998-2440
Entity Current Reporting Status	No
Entity Interactive Data Current	No
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
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XML

Consolidated Balance Sheets - USD ($)	Mar. 31, 2021	Dec. 31, 2020
Current Assets
Cash and cash equivalents	$ 1,547,632	$ 736,046
Accounts receivable, net	2,743,547	6,430,253
Note receivable, net	20,368	13,910
Right of use asset	48,910
Prepaid expenses and other current assets	776,215	940,214
Total Current Assets	5,136,672	8,120,422
Property and equipment, net	101,767	113,250
Website acquisition assets, net	5,200	5,600
Intangible assets, net	7,257,851	7,653,717
Goodwill	19,645,468	19,645,468
Prepaid services/consulting agreements - long term	664,593	664,593
Right of use asset		72,598
Other assets	260,374	253,650
Total Assets	33,071,925	36,529,299
Current Liabilities
Accounts payable	8,033,593	9,595,006
Accrued expenses	3,419,064	3,546,896
Accrued interest to related party	100,724	65,437
Premium finance loan payable	234,290	339,890
Deferred revenues	346,529	346,529
Long term debt, current portion	1,986,940	2,091,735
Operating lease liability, current portion	48,911	72,727
Total Current Liabilities	14,170,051	16,058,220
Long term debt to related parties, net	43,180	39,728
Long term debt	16,451,905	16,916,705
Total Liabilities	30,665,136	33,014,653
Shareholders’ Equity
Common stock, par value $0.01, 324,000,000 shares authorized, 118,666,416 and 118,162,150 issued and 117,841,241 and 117,336,975 outstanding at March 31, 2021 and December 31, 2020, respectively	1,186,665	1,181,622
Treasury stock, at cost; 825,175 shares at March 31, 2021 and December 31, 2020	(219,837)	(219,837)
Additional paid-in capital	97,032,165	96,427,166
Accumulated deficit	(95,641,355)	(93,932,080)
Accumulated other comprehensive loss	(31,289)	(22,665)
Total shareholders’ equity	2,406,789	3,514,646
Total Liabilities and Shareholders’ Equity	33,071,925	36,529,299
Series A One Preferred Stock [Member]
Shareholders’ Equity
Convertible preferred stock	12,000	12,000
Series B Preferred Stock [Member]
Shareholders’ Equity
Convertible preferred stock
Series E Preferred Stock [Member]
Shareholders’ Equity
Convertible preferred stock	25,000	25,000
Series F Preferred Stock [Member]
Shareholders’ Equity
Convertible preferred stock	$ 43,440	$ 43,440

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Consolidated Balance Sheets (Parenthetical) - $ / shares	Mar. 31, 2021	Dec. 31, 2020
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common shares, shares issued	118,666,416	118,162,150
Common shares, shares outstanding	117,841,241	117,336,975
Treasury stock, shares issued	825,175	825,175
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	1,200,000	1,200,000
Preferred stock, shares outstanding	1,200,000	1,200,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	6,000,000	6,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series E Preferred Stock [Member]
Preferred stock, shares authorized	2,500,000	2,500,000
Preferred stock, shares issued	2,500,000	2,500,000
Preferred stock, shares outstanding	2,500,000	2,500,000
Series F Preferred Stock [Member]
Preferred stock, shares authorized	4,344,017	4,344,017
Preferred stock, shares issued	4,344,017	4,344,017
Preferred stock, shares outstanding	4,344,017	4,344,017

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Consolidated Statements of Operations - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Revenues
Advertising	$ 2,399,720	$ 2,270,186
Cost of revenue
Advertising	1,366,843	1,823,082
Gross profit	1,032,877	447,104
Selling, general and administrative expenses	4,274,434	3,575,850
Loss from operations	(3,241,557)	(3,128,746)
Other income (expense)
Interest income	187	10,993
Gain on forgiveness of PPP loan	1,706,735
Other (expense)/income	121,830	(215)
Interest expense	(261,182)
Interest expense - related party	(35,288)	(2,023)
Total other income	1,532,282	8,755
Net loss before tax	(1,709,275)	(3,119,991)
Income tax benefit	0	89,210
Net loss	(1,709,275)	(3,030,781)
Preferred stock dividends Series A-1, Series E, and Series F preferred stock	(88,976)	(118,252)
Net loss attributable to common shareholders	(1,798,251)	(3,149,033)
Other comprehensive loss	(31,289)
Comprehensive loss	$ (1,829,540)	$ (3,149,033)
Basic and diluted net loss per share	$ (0.02)	$ (0.03)
Weighted average shares outstanding - basic and diluted	118,979,833	106,098,560

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Condensed Consolidated Statements of Change in Shareholders' Equity (Unaudited) - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Treasury Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Comprehensive Income [Member]	Total
Balance at Dec. 31, 2019	$ 80,440	$ 1,007,830		$ 84,265,623	$ (21,217,658)		$ 64,136,235
Balance, shares at Dec. 31, 2019	8,044,017	100,782,956
Net loss					(3,030,781)		(3,030,781)
Series A-1, E and F preferred stock dividend				(89,137)			(89,137)
Stock option vesting expense				36,595			36,595
Issuance of common stock:Services rendered		$ 13,100		2,111,021			2,124,121
Issuance of common stock:Services rendered,shares		1,370,000
Issuance of common stock:Units consisting of one share of common stock and one warrant issued for cash		$ 51,175		2,123,762			2,174,937
Units consisting of one share of common stock and one warrant issued for cash, net of costs, shares		5,117,500
Balance at Mar. 31, 2020	$ 80,440	$ 1,072,105		88,447,864	(24,248,439)		65,351,970
Balance, shares at Mar. 31, 2020	8,044,017	107,270,456
Balance at Dec. 31, 2020	$ 80,440	$ 1,181,622	$ (219,837)	96,427,166	(93,932,080)	(22,665)	3,514,646
Balance, shares at Dec. 31, 2020	8,044,017	118,162,150	(825,175)
Net loss					(1,709,275)		(1,709,275)
Series A-1, E and F preferred stock dividend				(88,978)			(88,978)
Stock option vesting expense				68,294			68,294
Issuance of common stock:Options exercise		$ 1,000		12,900			$ 13,900
Issuance of common stock:Options exercise, shares		100,000					100,000
Issuance of common stock:Warrants exercise		$ 250		9,750			$ 10,000
Issuance of common stock:Warrants exercise, shares		25,000
Adjustment from foreign currency translation, net						(8,624)	(8,624)
Issuance of common stock: To Oceanside personnel as part of acquisition agreement		$ 3,793		603,033			606,826
Issuance of common stock: To Oceanside personnel as part of acquisition agreement		379,266
Issuance of common stock:Services rendered		$ 630,726
Issuance of common stock:Services rendered,shares		504,266
Balance at Mar. 31, 2021	$ 80,440	$ 1,186,665	$ (219,837)	$ 97,032,165	$ (95,641,355)	$ (31,289)	$ 2,406,789
Balance, shares at Mar. 31, 2021	8,044,017	118,666,416	(825,175)

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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Cash flows from operating activities:
Net loss	$ (1,709,275)	$ (3,030,781)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation	18,047	5,253
Amortization of debt discount	3,452	3,490
Amortization	396,266	928,199
Gain on settlement of liability		36,595
Stock option compensation expense	68,294	3,213
Stock compensation for Oceanside shares	606,825
Gain on forgiveness of PPP loan	(1,706,735)
Write off doubtful accounts	(291,990)
Warrant expense for services rendered	10,000	91,718
Non-cash acquisition fee		275,000
Non-cash compensation for services		(90,000)
Change in deferred taxes		(89,210)
Provision for bad debt	6,096
Changes in operating assets and liabilities:
Accounts receivable	3,963,976	789,915
Prepaid expenses and other current assets	163,999	(7,690)
Prepaid services/consulting agreements		(93,182)
Other assets	(6,723)	(58,849)
Right of use asset and lease liability	(128)	(14,082)
Accounts payable	(1,561,413)	(271,080)
Accrued expenses	(218,071)	(44,192)
Accrued interest – related party	35,287	2,023
Deferred revenues		11,958
Net cash (used in) operating activities	(222,093)	(1,369,272)
Cash flows from investing activities:
Cash paid for property & equipment	(6,564)
Net cash (used in) investing activities	(6,564)
Cash flows from financing activities:
Proceeds from issuance of common stock, net		1,734,937
Payments of premium finance loan payable	(105,600)	(54,391)
Proceeds from stock option exercises	13,900
Dividend payments	1,261	(23,747)
Principal payments received (funded) for notes receivable	(6,458)	25,483
Proceeds from PPP loan	1,137,140
Net cash provided by financing activities	1,040,243	1,682,282
Net increase in cash and cash equivalents	811,586	313,010
Cash and cash equivalents at the beginning of period	736,046	957,013
Cash and cash equivalents at end of period	1,547,632	1,270,023
Supplemental disclosure of cash flow information
Interest		2,023
Supplemental disclosure of non-cash investing and financing activities
Premium finance loan payable recorded as prepaid		125,987
Issuance of common stock payable to Spartan Capital for consulting services		$ 2,212,400

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NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2021

Accounting Policies [Abstract]

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Organization and Nature of Operations

Bright Mountain Media, Inc. (the “Company” or “Bright Mountain” or “We”) is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiary, Bright Mountain LLC, was formed as a Florida limited liability company in May 2011. Its wholly owned subsidiary, Bright Mountain, LLC (“BMLLC”) F/K/A Daily Engage Media Group, LLC (“Daily Engage”) was formed as a New Jersey limited liability company in February 2015. In August 2019, Bright Mountain Israel Acquisition, an Israeli company was formed and acquired the wholly owned subsidiary Slutzky & Winshman Ltd. (“S&W”) which then changed its name to Oceanside Media LLC (“Oceanside”), see Note 4. Further, on November 18, 2019, Bright Mountain, through its wholly owned subsidiary BMTM2, Inc., a Florida corporation, acquired News Distribution Network, Inc. (“NDN”), a Delaware company, which then changed its name to MediaHouse, Inc. (“MediaHouse”). On June 1, 2020, Bright Mountain acquired the wholly owned subsidiary CL Media Holdings, LLC D/B/A “Wild Sky Media” (“Wild Sky”). When used herein, the terms “BMTM, the “Company,” “we,” “us,” “our” or “Bright Mountain” refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is engaged in operating a proprietary, end-to-end digital media and advertising services platform designed to connect brand advertisers with demographically-targeted consumers – both large audiences and more granular segments – across digital, social and connected television (CTV) publishing formats. We define “end-to-end” as our process for taking ad buying from beginning to end, delivering a complete functional solution, usually without requiring any involvement from a third party.

Through acquisitions and organic software development initiatives, we have consolidated and plan to further condense key elements of the prevailing digital advertising supply chain through the elimination of industry “middlemen” and/or costly redundancy of services via our ad exchange network. Our aim is to enable and support a streamlined, end-to-end advertising model that addresses both demand (ad buy side) and supply (media sell side) for both direct sales teams and programmatic sales and publishing of digital advertisements that reach specific target audiences based on what, where, when and how that specific target audience elects to access certain web and/or streaming video content. Programmatic advertising relies on computer programs to use data and proprietary algorithms to select which ads to buy and for what price, while direct sales involve traditional interpersonal contact between ad buyers and advertising sales representative(s).

By selling advertisements on our current portfolio of 20 owned and operated websites and 13 CTV apps, coupled with acquisition or development of other niche web properties in the future, we are building depth in specific demographic verticals that allow us to package audiences into targeted consumer categories valued by advertisers.

Oceanside provides digital performance-based marketing services to customers which include primarily advertisers and advertising agencies that promote or sell products and/or services to consumers through digital media.

MediaHouse partners with content producers and online news market websites to distribute video and banner advertisements throughout the United States of America (“U.S.”).

Wild Sky owns and operates a collection of websites that offer significant global reach through its content and niche audiences and has become a wholly-owned subsidiary of the Company. Wild Sky is the home to parenting and lifestyle brands.

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GOING CONCERN

3 Months Ended

Mar. 31, 2021

Organization, Consolidation and Presentation of Financial Statements [Abstract]

GOING CONCERN

NOTE 2 - GOING CONCERN.

The accompanying consolidated financial statements have been prepared and are presented assuming the Company’s ability to continue as a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has sustained a net loss of $1,709,275, used cash outflows from operating activities of $222,093 for the three months ended March 31, 2021, and has an accumulated deficit of $95,641,355 at March 31, 2021 that raise substantial doubt about its ability to continue as a going concern.

The Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations. Management continues raising capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The Company is not currently involved in any binding agreements to raise private equity capital. The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2021

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Principles of Consolidation and Basis of Presentation

The condensed consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited financial statements for the three months ended March 31, 2021 and 2020 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year or any future periods. The condensed consolidated balance sheet information as of December 31, 2020 was derived from the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, as filed with the SEC on December 23, 2021. The interim condensed consolidated financial statements should be read in conjunction with that report.

Revenue Recognition 

The Company recognizes revenue in accordance with ASC Topic 606 Revenue from Contracts with Customers. The Company recognizes revenues at a point-in-time when control of services is transferred to the customer.   Cash received by the Company prior to when control of services is transferred to the customer is recorded as deferred revenue.

To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

The Company recognizes revenue from its own advertising platform, ad network partners and websites (“Ad Network”) through its publishing advertiser impressions and pay-for-click services, the Company’s owned and operated sites, our ad network, or platforms. Invalid traffic on the Ad Network may impact the amount collected and adjusted by our Ad Network.

The Company has one revenue stream generated directly from publishing advertisements, whether on the Company’s owned and operated sites, our ad network, or platforms. The revenue is earned when the users click on the published website advertisements. Specific revenue recognition criteria for the advertising revenue stream is as follows:

● Advertising revenues are generated by users “clicking” on or seeing website advertisements utilizing several ad network partners.  

● Revenues are recognized net of adjustments based on the traffic generated and is billed monthly. The Company subsequently settles these transactions with publishers at which time adjustments for invalid traffic may impact the amount collected.

There are no significant initial costs incurred to obtain contracts with customers, and no contract assets or contract liabilities recorded in our consolidated financial statements

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Leases

The Company records leases in accordance with ASC Topic 842, Leases.

The Company determines if an arrangement is a lease at inception. Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the remaining lease terms as of January 1, 2019. Since the Company’s lease agreements does not provide an implicit rate, the Company estimated an incremental borrowing rate based on the information available on January 1, 2019 in determining the present value of lease payments. Operating lease expense is recognized on a straight-line basis over the lease term, subject to any changes in the lease or expectations regarding the terms. Variable lease costs such as operating costs and property taxes are expensed as incurred.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.

Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of goodwill and intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, the valuation of equity-based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Cash and cash equivalents are all maintained in bank accounts in the U.S. and other foreign countries in which the Company operates. Cash maintained in bank accounts outside of the U.S. is not significant.

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand and Israel, which are not insured. During the period ended March 31, 2021 and the year ended December 31, 2021, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Fair Value of Financial Instruments and Fair Value Measurements

FASB ASC 820 “Fair Value Measurement and Disclosures: (“ASU 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, note receivable, accounts payable, accrued expenses and premium finance loan payable. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. The carrying value of long-term debt to related parties and long-term debt to others approximates the current borrowing rate for similar debt instruments.

The following are the major categories of liabilities measured at fair value on a recurring basis for the three months ended March 31, 2021, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at December 31, 2020	$	16,916,705
Reclassification (1)		(464,800	)
Balance at March 31, 2021	$	16,451,905

(1) Related to reclass of PPP loan

Accounts Receivable 

Accounts receivable represent receivables from customers in the ordinary course of business. These are recorded at invoices amount on the date revenue is recognized. Receivables are recorded net of the allowance for doubtful accounts in the accompanying consolidated balance sheets. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of March 31, 2021 and December 31, 2020, the Company has recorded an allowance for doubtful accounts of $510,573 and $774,826, respectively. The accounts receivable balance at January 1, 2020 amounted to $3,967,899.

Property and Equipment

Property and equipment are recorded at cost, less accumulated depreciation. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

Website Development Costs

The Company accounts for its website development costs in accordance with ASC 350-50, “Website Development Costs”. These costs, if any, are included in intangible assets in the accompanying consolidated financial statements. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

As of March 31, 2021, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

The Company evaluates long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets to be held and used is measured by comparing the carrying amount of an asset to forecasted undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset. For long-lived assets held for sale, assets are written down to fair value, less cost to sell. Fair value is determined based on discounted cash flows, appraised values or management’s estimates, depending upon the nature of the assets.

Stock-Based Compensation

The Company accounts for share-based compensation related to instruments issued to employees and non-employees under GAAP, which requires the measurement and recognition compensation costs for all equity-based payment awards based on estimated fair values. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Share-based compensation expense is included in selling, general and administrative expenses on the accompanying consolidated statement of operations. We have elected to account for forfeitures as they occur.

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2021 and 2020, advertising, marketing and promotion expense was $12,615 and $11,856, respectively.

Foreign currency translation

Assets and liabilities of the Company’s foreign subsidiaries, Oceanside and Wild Sky’s Thailand subsidiary, are translated from the foreign currency to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the weighted average rates for the period. The translation adjustments for the reporting period will be included in our statements of comprehensive income. Based on the foreign subsidiaries activities, see Note 4, the impact of the currency exchange is immaterial for the three months ended March 31, 2021 and 2020.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws in the period those differences are expected to reverse. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company follows the provisions of ASC 740-10, Income Taxes - Overall. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the Statement of Operations.

As of March 31, 2021, tax years 2017 through 2020 remain open for Internal Revenue Service (“IRS”) audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Concentrations

The Company generates revenues from through Ad Exchange Networks and through our Owned and Operated Ad Exchange Network. There was only one customer which accounted for greater than 10% of the revenue with approximately 11.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2021. One customer accounted for accounts receivable in excess of 10%, at 10.7%, at March 31, 2021. There is one large vendor who was owed approximately 8.2% of the accounts payable due at March 31, 2021. There were two large customers which account for approximately 10.9% and 10.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2020. None of the customers accounted for accounts receivable in excess of 10% at March 31, 2020. There is one large vendor who was owed approximately 12% of the accounts payable due at March 31, 2020.

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand, which are not insured. During the three months ended March 31, 2021 and 2020, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Concentration of Funding

Historically, the Company had a large portion of the funding provided through the sale of shares of the Company’s common stock with related warrants, however, during the three months ended March 31, 2021 no funding through the sale of shares occurred.

Basic and Diluted Net Earnings (Loss) Per Common Share

Earnings (loss) per share is calculated and reported under the “two-class” method. The “two-class” method is an earnings allocation method under which earnings per share is calculated for each class of common stock and participating security considering both dividends declared or accumulated and participation rights in undistributed earnings as if all such earnings had been distributed during the period. The Company has convertible preferred stock which have a right to participate in dividends; these are deemed to be participating securities. During periods of loss, there is no allocation required under the two-class method since the participating securities do not have a contractual obligation to fund the losses of the Company.

When applicable, basic earnings (loss) per share is calculated by dividing net income, after deducting dividends on convertible preferred stock and participating securities as well as undistributed earnings allocated to participating securities, by the average number of common shares outstanding during the period. Diluted earnings (loss) per share is calculated in a similar manner after consideration of the potential dilutive effect of common stock equivalents on the average number of common shares outstanding during the period. Common stock equivalents include warrants and stock options. Common stock equivalents are calculated based upon the treasury stock method using an average market price of common shares during the period. Dilution is not considered when a net loss is reported. Common stock equivalents that have an antidilutive effect are excluded from the computation of diluted earnings per share.

Segment Information

The Company currently operates in one reporting segment. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners, and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites, however the latter, is insignificant.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Recent Accounting Pronouncements 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13 (amended by ASU 2019-10), “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, regarding the measurement of credit losses for certain financial instruments.” which replaces the incurred loss model with a current expected credit loss (“CECL”) model. The CECL model is based on historical experience, adjusted for current conditions and reasonable and supportable forecasts. The Company is required to adopt the new guidance on January 1, 2023. The Company is currently evaluating the impact this guidance will have on the consolidated financial statements.

In January 2017, the FASB issued Accounting Standards Update (“ASU”) No. 2017-04 (amended by ASU 2019-10), “Intangibles – Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment.” Which simplifies the test for goodwill impairment by removing the second step of the test. There is a one-step qualitative test and does not amend the optional qualitative assessment of goodwill impairment. The new standard is effective January 1, 2023 and is not expected to have a material impact on the Company’s consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, “Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)”. The ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard is effective January 1, 2024 (early adoption is permitted, but not earlier than January 1, 2021). The new standard is not expected to have a material impact on the Company’s consolidated financial statements.

In March 2020, the FASB issued ASU No. 2020-04, “Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting” which provides optional expedient and exceptions for applying generally accepted accounting principles to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to the concerns about structural risks of interbank offered rates (“IBORs”) and, particularly, the risk of cessation of the LIBOR, regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative reference rates that are more observable or transaction based and less susceptible to manipulation. This accounting standards update provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates that are expected to be discontinued. This new guidance may be adopted by the Company no later than December 1, 2022, with early adoption permitted. The potential adoption of this guidance is not expected to have a material impact on the consolidated financial statements.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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ACQUISITIONS

3 Months Ended

Mar. 31, 2021

Discontinued Operations and Disposal Groups [Abstract]

ACQUISITIONS

NOTE 4 – ACQUISITIONS.

Wild Sky Media

On June 1, 2020, the Company entered into a membership interest purchase agreement (the “Purchase Agreement”) with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of CL Media Holdings, LLC (“Wild Sky”). The Company issued 2,500,000 shares of restricted common stock to Centre Lane and Centre Lane issued a first lien senior secured credit facility of $16,451,905. Per the credit facility with Center Lane, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility.

The Agreement provides for a senior secured five-year loan in the initial principal amount of $16,451,905. Pursuant to the Credit Agreement, the loan bears interest at six percent (6%) payment–in-kind interest (“PIK Interest”) which will be added to the outstanding principal balance. The Credit Agreement provides for no amortization for the first 18 months and 10% thereafter. Amortization is payable in equal quarterly installments on the principal balance after adding the PIK Interest with a bullet payment due at maturity on June 1, 2025. The loan under the Credit Agreement may be prepaid in minimum amounts $250,000. The loan balance can be prepaid with no penalty. The loan is guaranteed by Bright Mountain and certain of its domestic subsidiaries of which became party to a Guarantee Agreement dated as of the Effective Date and each domestic subsidiary that, subsequent to the Effective Date, becomes a subsidiary. The Credit Agreement contains negative covenants that, subject to certain exceptions, limits the ability of Bright Mountain and its subsidiaries to, among other things, incur debt, engage in new lines of business, incur liens, engage in mergers, consolidations, liquidations and dissolutions, dispose of assets of Bright Mountain and its subsidiaries, make investments, loans, advances, guarantees and acquisitions. Any equity raised up to $15,000,000 in the first one-hundred eighty days from the Credit Agreement is excluded from the loan balance prepayment requirements.

Effective upon the closing of the Wild Sky Purchase Agreement, the Company agreed to pay Spartan Capital Securities LLC (“Spartan Capital”), a broker-dealer and member of FINRA, a finder’s fee in the form of Company common stock. Spartan Capital was issued 610,000 shares (valued at $908,900) in December 2020.

The allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at the date of acquisition as follows:

	June 1, 2020
Tangible assets acquired
Cash & cash equivalents	$	1,651,509
Accounts receivable, net		2,887,282
Prepaid expense		484,885
Fixed assets, net		124,575
Other assets		321,374
Intangible assets acquired:
Tradename – Trademarks		2,360,300
IP/Technology		1,412,000
Customer relationships		4,563,000
Less: Liabilities assumed
Accounts payable		(922,153	)
Accrued expenses		(524,188	)
Other current liabilities		(235,503	)
Long term loan payable – PPP		(1,706,735	)
Less: Deferred tax liability		(247,577	)
Net assets acquired		10,168,769
Goodwill		9,973,136
Total purchase price	$	20,141,905

The table below summarizes the value of the total consideration given in the transaction:

	Amount
Debt issued	$	16,416,905
Shares issued		3,725,000
Total consideration	$	20,141,905

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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PREPAID COSTS AND EXPENSES

3 Months Ended

Mar. 31, 2021

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

PREPAID COSTS AND EXPENSES

NOTE 5 – PREPAID COSTS AND EXPENSES.

At March 31, 2021 and December 31, 2020, prepaid expenses and other current assets consisted of the following:

	March 31, 2021		December 31, 2020
Prepaid insurance	$	237,748	$	386,206
Prepaid consulting service agreements – Spartan (1)		310,522		379,771
Prepaid expenses – other		227,945		174,237
Prepaid expenses and other current assets	$	776,215	$	940,214

(1) Spartan Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory, and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.

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PROPERTY AND EQUIPMENT

3 Months Ended

Mar. 31, 2021

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

NOTE 6 – PROPERTY AND EQUIPMENT.

At March 31, 2021 and December 31, 2020, property and equipment consisted of the following:

	Estimated Useful Life (Years)		March 31, 2021			December 31, 2020
Furniture and fixtures		3-5	$	79,918		$	80,844
Leasehold improvements		3		-			1,388
Computer equipment		3		220,170			176,641
Total property and equipment				300,088			258,873
Less: accumulated depreciation				(198,321	)		(145,623	)
Total property and equipment, net			$	101,767		$	113,250

Depreciation expense for the three months ending March 31, 2021 and 2020, was $18,047 and $5,253, respectively.

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WEBSITE ACQUISITION AND INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

WEBSITE ACQUISITION AND INTANGIBLE ASSETS

NOTE 7 – WEBSITE ACQUISITION AND INTANGIBLE ASSETS.

At March 31, 2021 and December 31, 2020, respectively, website acquisitions, net consisted of the following:

	March 31, 2021			December 31, 2020
Website acquisition assets	$	1,124,846		$	1,124,846
Less: accumulated amortization		(919,250	)		(918,850	)
Less: cumulative impairment loss		(200,396	)		(200,396	)
Website Acquisition Assets, net	$	5,200		$	5,600

At March 31, 2021 and December 31, 2020, respectively, intangible assets, net consisted of the following:

	Useful Lives	March 31, 2021			December 31, 2020
Trade name	5 years	$	3,749,600		$	3,749,600
Customer relationships	5 years		16,184,000			16,184,000
IP/Technology	5 years		7,223,000			7,223,000
Non-compete agreements	3-5 years		1,154,500			1,154,500
Total Intangible Assets		$	28,311,100		$	28,311,100
Less: accumulated amortization			(4,566,319	)		(4,170,454	)
Less: accumulated impairment loss			(16,486,929	)		(16,486,929	)
Intangible assets, net		$	7,257,851		$	7,653,717

Amortization expense for the three months ended March 31, 2021 and 2020 was $395,865 and $928,199, respectively, related to both the website acquisition costs and the intangible assets.

During 2020, the finite lived intangible assets associated with Oceanside and MediaHouse were tested for impairment valuation based on indicators of impairment noted by management, including decreased revenues. primarily resulting from the COVID-19 global pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. The fair value of the respective assets was determined based on the projected future cash flows associated with the respective assets. These fair values were compared with the carrying values of the respective assets to determine if an impairment of the respective assets was warranted. It was determined that the carrying values of the finite lived intangible assets associated with Oceanside did not exceed the respective fair values of the assets, therefore no revaluation associated with these assets has been recognized. It was determined that the finite lived intangible assets associated with MediaHouse were deemed impaired based on an analysis of the carrying values and fair values of the assets. In September 2020, the Company recorded an impairment expense of $16,486,929 within intangible assets impairment expense on the consolidated statement of operations.

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GOODWILL

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

GOODWILL

NOTE 8 – GOODWILL

The following table presents changes to goodwill from December 31, 2020 through March 31, 2021:

	Owned & Operated		Ad Network		Total
December 31, 2020 goodwill	$	9,725,559	$	9,919,909	$	19,645,468
March 31, 2021 goodwill	$	9,725,559	$	9,919,909	$	19,645,468

Goodwill is tested for impairment at least annually and if triggering events are noted prior to the annual assessment. Impairment is deemed to occur when the carrying value of the Goodwill associated with the reporting unit exceeds the implied value of the Goodwill associated with the reporting unit. The year 2020 has been marked by the COVID-19 Global pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. This is evidenced by the reduced revenues from our customers in comparison with the 2019 year. The fair value of the respective reporting units was determined based on both the Income Approach (Discount Cash Flows) and the Market Multiples Approach. In September 2020, it was determined that the carrying value of the Goodwill associated with the Owned & Operated reporting unit was not deemed impaired; while recorded goodwill associated with the Ad Network reporting unit exceeded the fair value of the Goodwill and in September 2020, the Company recorded an impairment of $42,279,087.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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ACCRUED EXPENSES

3 Months Ended

Mar. 31, 2021

Payables and Accruals [Abstract]

ACCRUED EXPENSES

NOTE 9 – ACCRUED EXPENSES.

At March 31, 2021 and December 31, 2020, respectively, accrued expenses consisted of the following:

	March 31, 2021		December 31, 2020
		(unaudited)
Accrued interest	$	839,532	$	581,888
Accrued salaries and benefits		1,248,983		1,237,909
Accrued dividends		543,673		455,956
Accrued traffic settlement(1)		10,254		10,254
Accrued legal settlement(2)		216,101		117,717
Accrued legal fees		143,839		113,683
Accrued other professional fees		96,150		206,613
Share issuance liability(4)		-		515,073
Accrued warrant penalty(3)		262,912		262,912
Other accrued expenses		57,620		44,891
Total accrued expenses	$	3,419,064	$	3,546,896

(1)	The Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.
(2)	Accrued legal settlement related to the Encoding legal matter. Refer to Note 11.
(3)	The Company has sold units of its securities to various investors in several private placements. As part of each private placement, the Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.
(4)	Share issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild Sky acquisitions and Oceanside employee share issuances.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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NOTES PAYABLE

3 Months Ended

Mar. 31, 2021

Debt Disclosure [Abstract]

NOTES PAYABLE

NOTE 10 – NOTES PAYABLE

Long-term debt to related parties

During November 2018, the Company issued 10% convertible promissory notes in the amount of $80,000 to a related party, to our Chairman of the Board. The notes mature five years from issuance and is convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature exists on the date the convertible notes were issued whereby the fair value of the underlying common stock to which the notes are convertible into is in excess of the face value of the note of $70,000.

The principal balance of these notes payable was $80,000 and $80,000 at March 31, 2021 and December 31, 2020, respectively and discounts recognized upon respective origination dates as a result of the beneficial conversion feature total $36,820 and $40,272. At March 31, 2021 and December 31, 2020, the total convertible notes payable to related party net of discounts was $43,180 and $39,728, respectively.

Interest expense for note payable to related party was $2,000 and $2,023 at March 31, 2021 and March 31, 2020, respectively and discount amortization was $3,452 and $3,490, respectively.

The unsecured and interest free Closing Notes of $750,000 as identified in Note 4 were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1^st closing notes and thereby defaulted on its obligation and the 2^nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. As a result, there was a total charge of $300,672 recorded during the 3^rd quarter of 2020 which was $250,000 of compensation expense and $50,672 of interest expense-related party. The total $750,000 liability is recorded in accrued expenses.

Interest expense for note payable to related party for the three months ended March 31, 2021 and 2020 was $33,288 and $0, respectively.

Long-term debt

On February 17, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $295,600 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2^nd tranche available under the PPP program.

On March 23, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company’s Wild Sky subsidiary entered into a promissory note of $841,540 with Holcomb Bank (the “Wild Sky PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2^nd tranche available under the PPP program.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 10 – NOTES PAYABLE (continued).

On April 24, 2020, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $464,800 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 28, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part; as of the date of this report, the Company that application is still in process. This loan was forgiven on July 16, 2021 by the Small Business Administration (SBA). See Note 16 for Subsequent events information.

Effective June 1, 2020, the Company acquired Wild Sky and assumed the $1,706,735 promissory note (the “Wild Sky PPP Loan”) with Holcomb Bank received under the PPP. The Wild Sky PPP Loan has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The Wild Sky PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Wild Sky PPP Loan contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 22, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part and on March 29, 2021, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole and recorded a non-cash gain on the PPP forgiveness during the three months ended March 31, 2021.

Effective June 1, 2020, we entered into a membership interest purchase agreement to acquire 100% of Wild Sky The seller issued a first lien senior secured credit facility totaling $16,451,905, which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. The note bears interest at a rate of 6.0% per annum. Per the credit facility with the seller, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility. The membership interest purchase included a requirement that the opinion of the financial statements as of and for the year ended December 31, 2020 not include a “going concern opinion”; the Company has defaulted on this requirement but on April 26, 2021, the Company obtained a waiver from the lender waiving this requirement.

At March 31, 2021 and December 31, 2020 a summary of the Company’s debt is as follows:

	March 31, 2021		December 31, 2020
Non-interest bearing BMLLC acquisition debt	$	385,000	$	385,000
PPP loans		1,601,939		2,171,534
Wild Sky acquisition debt		16,451,906		16,451,906
Total debt		18,438,845		19,008,440
Less short-term debt and current portion of long term debt		1,986,940		2,091,735
Long Term Debt	$	16,451,905	$	16,916,705

The minimum annual principal payments of notes payable at March 31, 2021 were:

2021	$	1,660,706
2022		2,414,702
2023		1,827,437
2024		1,629,493
2025		10,906,507
Total	$	18,438,845

Premium Finance Loan Payable

The Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments. Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 2020 and 2019 of $380,398 and $194,592, respectively.

Total Premium Finance Loan Payable balance for the Company’s policies was $234,290 at March 31, 2021 and $339,890 at December 31, 2020.

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COMMITMENTS AND CONTINGENCIES

3 Months Ended

Mar. 31, 2021

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 11 – COMMITMENTS AND CONTINGENCIES.

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable operating lease agreement expiring on October 31, 2021. The lease terms require base rent payments of approximately $7,260 plus sales tax per month for the first twelve months commencing in September 2018, with a 3% escalation each year. Included in other assets is a required security deposit of $18,100. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

The right of use asset and lease liability is as follows as of March 31, 2021 and December 31, 2020:

	March 31, 2021		December 31, 2020
Assets
Operating lease right of use asset	$	48,910	$	72,598
Liabilities
Operating lease liability	$	48,911	$	72,727

The Company’s non-lease components are primarily related to property maintenance and other operating services, which varies based on future outcomes and is recognized in rent expense when incurred and not included in the measurement of the lease liability. The Company did not have any variable lease payments for its operating lease for the three months ended March 31, 2021.

The maturity of the Company’s operating lease liability for the 12 months ended March 31:

2021	$	48,911
Total net lease liabilities	$	48,911

The following summarizes additional information related to the operating lease:

	March 31, 2021
Weighted-average remaining lease term		0.58 years
Weighted-average discount rate		5.50	%

For the three months ended March 31, 2021 and 2020, rent expense was $48,432 and $160,631, respectively.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

Legal

From time-to-time, the Company may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on our business.

Under the covenants of the Placement Agent Agreement with Spartan Capital and as disclosed in the Placement Offering Memorandum, the Company was obligated to make a filing with a stock exchange to list the Company’s shares. The Company was to make such filing by a listing deadline and have stock exchange approval by a listing approval deadline. In the event the Company was unable to meet to deadlines, the investors in the Offering would be entitled to one additional share of common stock for each share purchased in the Offering provided, however, that such deadlines and obligations of the Company to issue additional shares would be extended for so long as the Company was able to demonstrate to the reasonable satisfaction of the Placement Agent, which consent shall not be reasonably withheld that it had acted in good-faith in attempting to list such securities which included responding to comments from such exchange. The Company believes it has acted in good-faith and has no obligation. No litigation has been filed by Spartan at this time or any of the shareholders in connection with the matter. For more information, see Note 16 Subsequent events.

In 2020, Synacor, Inc commenced an action against MediaHouse, LLC, Inform, Inc. and the Company, alleging approximately $230,000 was owed based on invoices provided in 2019 in respect to that certain Content Provider & Advertising Agreement with MediaHouse. The Company has filed an answer and defenses and intends to defend the alleged claims. This is recorded as an accrued liability as of December 31, 2020. For more information, see Note 16 Subsequent events.

A former employee of the Company filed a suit against the Company MediaHouse, Inc., and Gregory A. Peters, a former Executive, (the “Defendants”) alleging two counts of defamation. Any potential losses associated with this matter cannot be estimated at this time.

Encoding.com, Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $1.00 exercise price. This is recorded as an accrued liability as of December 31, 2020 and the warrants were issued in 2021.

Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. For further updates that could effect the Legal matter, please see Note 16 on Subsequent Events.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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PREFERRED STOCK

3 Months Ended

Mar. 31, 2021

Equity [Abstract]

PREFERRED STOCK

NOTE 12 – PREFERRED STOCK.

The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the “Preferred Stock”), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company’s board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock (“Series A Stock”), 10% Series B Convertible Preferred Stock (“Series B Stock”), 10% Series C Convertible Preferred Stock (“Series C Stock”), 10% Series D Convertible Preferred Stock (“Series D Stock”) and 10% Series E Convertible Preferred Stock (“Series E Stock”).

On November 5, 2018, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

● returned 1,000,000 shares of previously designated 10% Series B Convertible Preferred Stock, 2,000,000 shares of previously designated 10% Series C Convertible Preferred Stock and 2,000,000 shares of previously designated 10% Series D Convertible Preferred Stock to the status of authorized but undesignated and unissued shares of our blank check preferred stock as there were no shares of any of these series outstanding and no intention to issue any such shares in the future: and

● created three new series of preferred stock, 12% Series F-1 Convertible Preferred Stock (“Series F-1”) consisting of 2,177,233 shares, 6% Series F-2 Convertible Preferred Stock (“Series F-2”) consisting of 1,408,867 shares, and 10% Series F-3 Convertible Preferred Stock (“Series F-3”) consisting of 757,917 shares.

The designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation preference and date of automatic conversion into shares of our common stock. The Series F-1 pays dividends at the rate of 12% per annum and automatically converts into shares of our common stock on April 10, 2022. The Series F-2 pays dividends at the rate of 6% per annum and automatically converts into shares of our common on July 27, 2022. The Series F-3 pays dividends at the rate of 10% per annum and automatically converts into shares of our common stock on August 30, 2022. Additional terms of the designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 include:

● the shares have no voting rights, except as may be provided under Florida law;

● the shares pay cash dividends subject to the provisions of Florida law at the dividend rates set forth above, payable monthly in arrears;

● the shares are convertible at any time at the option of the holder into shares of our common stock on a 1:1 basis. The conversion ratio is proportionally adjusted in the event of stock splits, recapitalization or similar corporate events. Any shares not previously converted will automatically convert into shares of our common stock on the dates set forth above;

● the shares rank junior to our 10% Series A Convertible Preferred Stock and our 10% Series E Convertible Preferred Stock;

● in the event of a liquidation or winding up of the Company, the shares have a liquidation preference of $0.50 per share for the Series F-1, $0.50 per share for the Series F-2 and $0.40 per share for the Series F-3; and

● the shares are not redeemable by the Company.

On July 18, 2019, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

● Approved designation of 2,000,000 shares of the preferred stock as 10% series A-1 Convertible Preferred Stock and authorized the issuance of the Series A-1 Preferred Stock;

● Dividends on the Series A-1 Preferred stock are cumulative and payable in cash;

● Dividends shall be payable monthly in arrears within fifteen (15) days after the end of the month.

At both March 31, 2021 and December 31, 2020, there were 1,200,000 shares of Series A-1 Stock, 2,500,000 shares of Series E Stock and 4,344,017 shares of Series F Stock issued and outstanding. There are no shares of Series B Stock, Series B-1 Stock, Series C Stock or Series D Stock issued and outstanding.

Other designations, rights and preferences of each of series of preferred stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder’s option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events.

Dividends paid for Series A-1, E and F Convertible Preferred Stock paid were $1,261 during the three months ended March 31, 2021 and for Series E and F Convertible Preferred Stock were $23,747 during the three months ended March 31, 2020. Total preferred stock dividend accrued amounted to $544,932 and $363,460 as of March 31, 2021 and December 31, 2020, respectively.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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COMMON STOCK

3 Months Ended

Mar. 31, 2021

Equity [Abstract]

COMMON STOCK

NOTE 13 – COMMON STOCK.

A) Stock issued for Cash

During the first quarter of 2021, the Company did not sell any of its securities through a private placement.

During the first quarter of 2020, the Company sold an aggregate of 5,117,500 units of its securities to 57 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D resulting in gross proceeds to the Company of $2,558,750. Each unit, which was sold at a purchase price of $0.50, consisted of one share of common stock and one five-year warrant to purchase one share of common stock at an exercise price of $0.75 per share. Spartan Capital, served as placement agent for the Company in this offering. As compensation for its services, Spartan Capital held back $383,813 for commissions, $165,000 to pay the accrued finder’s fee for the Oceanside acquisition, and $275,000 in other consulting fees, resulting in net cash received by the Company of $1,734,937. The Company issued Spartan Capital Placement Agents Warrants to purchase an aggregate of 511,750 shares of our common stock, including the cash commission and Placement Agent Warrants issued pursuant to the final closing on March 16, 2020 included in the Company’s consolidated statement of changes in shareholders’ equity for the three months ended March 31, 2020.

B) Stock issued for services

During the first three months as of March 31, 2021, the Company issued a net 504,266 shares of our common stock for the following concepts:

	Shares (#)		Value
Options exercised by employees		100,000	$	13,900
Warrants exercised		25,000		10,000
Shares issued to Oceanside employees per the acquisition agreement valued at $1.60		379,266		606,826
Total		504,266	$	630,726

In February 2020, the Company issued 650,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.60 a share valued at $1,040,000.

In February 2020, the Company issued 660,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.64 a share valued at $1,082,400.

In March 2020, the Company issued 60,000 shares of our common stock to MZHCI, Inc for services rendered during 2020 based on the fair value of date of service, or $1.50 a share valued at $90,000.

C) Stock issued for acquisitions

During the three months ended March 31, 2021 or the three months ended March 31, 2020, the Company did not make any acquisitions.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

Stock Option Compensation

The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASU No. 2018- 07, “Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting.”. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, and FASB ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

On April 20, 2011, the Company’s board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. On April 1, 2013, the Company’s board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. As of March 31, 2021, 647,000 shares were remaining under the 2011 Plan for future issuance. As of March 31, 2021, 567,000 shares were remaining under the 2013 Plan for future issuance.

On May 22, 2015, the Company’s board of directors and majority stockholder adopted the 2015 Stock Option Plan (the “2015 Plan”), to be effective on May 22, 2015. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. As of March 31, 2021, 859,000 shares were remaining under the 2015 Plan for the future issuance.

On November 7, 2019, the Company’s board of directors and majority stockholder adopted the 2019 Stock Option Plan (the “2019 Plan”), to be effective on November 7, 2019. The Company has reserved for issuance an aggregate of 5,000,000 shares of common stock under the 2019 Plan. As of March 31, 2021, 4,761,773 shares were remaining under the 2019 Plan for the future issuance.

The purpose of the 2011 Plan, 2013 Plan, 2015 Plan, and 2019 Plan (the “Plans” are to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company’s board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight- line basis over the requisite service period for each award.

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

The Company recorded $68,294 and $36,595 of stock option expense for the three months ended March 31, 2021 and 2020, respectively. The stock option expense for the three months ended March 31, 2021 and 2020, respectively has been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements.

As of March 31, 2021, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $419,692 to be recognized through March 2025.

A summary of the Company’s stock option activity during the three months ended March 31, 2021 is presented below:

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2020		1,375,227		$	0.76		4.1	$	3,201,237
Granted		100,000			0.33		9.3		276,213
Exercised		(100,000	)		—		—		—
Forfeited		(100,000	)		—		—		—
Expired		(310,000	)		—		—		—
Balance Outstanding, March 31, 2021		965,227		$	0.22		2.7	$	3,477,450
Exercisable at March 31, 2021		668,432		$	0.673		4.0	$	886,942

Summarized information with respect to options outstanding under the option plans at March 31, 2021 is as follows:

		Options Outstanding
Range or Exercise Price		Number Outstanding		Weighted Average Exercise Price		Remaining Average Contractual Life (In Years)		Number Exercisable		Weighted Average Exercise Price
$	0.14 - $0.24		-	$	0.00		-		-	$	0.00
	0.25 - 0.49		126,000		0.28		1.5		126,000		0.28
	0.50 - 0.85		501,000		0.69		4.2		498,500		0.69
	0.86 - 1.75		138,227		1.64		8.7		43,932		1.62
	1.76 - 2.10		100,000		2.10		9.3		—		0.00
	2.11 - 3.05		100,000		3.05		9.3		—		0.00
	Total		965,227	$	1.16		5.6		668,432	$	0.67

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RELATED PARTIES

3 Months Ended

Mar. 31, 2021

Related Party Transactions [Abstract]

RELATED PARTIES

NOTE 14 – RELATED PARTIES.

During November 2018, Mr. W. Kip Speyer, the Company’s Chairman of the Board, entered into two convertible note agreements with the company totaling $80,000. These notes have a conversion price of $0.40 per share and resulted in the recognition of a beneficial conversion feature recorded as a debt discount. These notes payable total $43,180 and $39,728 at March 31, 2021 and December 31, 2020. The notes are reported net of their unamortized debt discount of $36,820 and $40,272 as of March 31, 2021 and December 31, 2020, respectively.

During the three months ended March 31, 2021 and 2020 we paid cash dividends on the outstanding shares of the Company’s Series E and F Preferred Stock of $0 and $23,747, respectively held by affiliates of the Company.

On July 31, 2019, the Company executed a Share Exchange Agreement and Plan of Merger (the “Oceanside Merger Agreement”) with Slutzky & Winshman Ltd., an Israeli company (“Oceanside”) and the shareholders of Oceanside (the “Oceanside Shareholders”). The merger closed on August 15, 2019, and the Company acquired all of the outstanding shares of S&W. Pursuant to the terms of the Merger Agreement, we issued 12,513,227 shares valued at $20,021,163 to owners and employees of Oceanside and contingent consideration of $750,000 paid through the delivery of unsecured, interest free, one and two year promissory notes (the “Closing Notes”). At the time of the acquisition and under ASC 805, these Closing Notes were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1^st closing notes and thereby defaulted on its obligation and the 2^nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. For the three months ended March 31, 2021, $33,288 of interest expense-related party was recorded.

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INCOME TAXES

3 Months Ended

Mar. 31, 2021

Income Tax Disclosure [Abstract]

INCOME TAXES

NOTE 15 – INCOME TAXES.

The Company recorded $0 tax provision for the three months ending March 31, 2021, due in large part to its expected tax losses for the year and maintaining a full valuation allowance against its net deferred tax assets.

At March 31, 2021 and December 31, 2020, the Company had no unrecognized tax benefits or accrued interest and penalties recorded. No interest and penalties were recognized during the three months ending March 31, 2021.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2021

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 16 – SUBSEQUENT EVENTS.

As disclosed in Note 10, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole. Further, on May 26, 2021, the Company applied for the Bright Mountain PPP Loan to be forgiven by the SBA in whole or in part and on July 16, 2021, the Company obtained the forgiveness of the Bright Mountain PPP Loan in whole.

On April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit Agreement (the “First Amendment to Credit Agreement”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”) as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit Agreement was amended to permit the Company to raise up to $6,000,000 of total cash proceeds from the sale of its preferred stock prior to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement. The interest rate on the Loans after April 26, 2021 was increased to 10.00% per annum from 6.00%, which can continue to be paid in-kind in lieu of cash payment. The Credit Agreement was further amended to permit the Company to provide audited financial statements for the year ended December 31,2020 on or before June 14, 2021. In addition, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum.

During May 2021, the Company settled an outstanding debt with Encoding.com, Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $1.00 exercise price. This is recorded as an accrued liability as of December 31, 2020 and the warrants were issued in May of 2021.

Between May 26, 2021 and January 26, 2022, the Company and certain of its subsidiaries entered into seven amendments to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane Partners”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended (the “Credit Agreement”). The Credit Agreement was amended to provide for an additional loan amount of $5.475 million, in the aggregate. This term loan shall be repaid by February 15, 2022. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $3.562 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 12.5 million common shares to Centre Lane Partners as part of these transactions.

On June 28, 2021 Bright Mountain Media, Inc (the “Company”) issued a press release that effective at the close of business on June 30, 2021, Bright Mountain Media, Inc’s., common stock (“BMTM”) ceased trading on the OTCQB and its shares began trading on the OTC Pink Market on July 1, 2021. The common stock will continue to trade with the symbol BMTM. Furthermore, on September 28, 2021, Bright Mountain Media, Inc. shares of common stock began trading on the Expert Market from the OTC Pink Sheets. The Company’s Common Stock will continue to be on the Expert Market until such time as the Company has become current in its filings with the Securities and Exchange Commission at which point it will seek to have its shares restored to the OTC markets.

On August 31, 2021, the Company’s Chairman of the Board, W. Kip Speyer, converted his preferred shares into common shares of the Company. In that transaction, he converted 7,919,017 preferred shares into 7,919,017 common shares of the Company. As of said date, the Company has an accrued dividend liability due to Mr. W. Kip Speyer recorded totaling $695,773.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 16 – SUBSEQUENT EVENTS. (continued)

On September 22, 2021, the Company entered into a Share Issuance Settlement with Spartan Capital Securities, LLC (“Spartan”). Under the terms of the Agreement, the Company agreed to issue a total of 10,398,700 of its common stock (the “Shares”) to seventy-five accredited investors who participated in the Company’s Private Placement Offering, which began in November 2019 and was completed in August 2020 (the “Private Placement”). As previously disclosed, under the terms of Private Placement, if the Company did not file a listing application of its common stock on the NYSE American Exchange within an agreed time period after the Company had received at least $1,500,000 of net proceeds, contemplated by the Placement Agent Agreement (the “Listing Application Deadline”) and obtained listing approval from the NYSE American within a 120 days from the Listing Application Deadline the Company would issue to each Investor in such Offering an additional share of common stock provided that if the Listing was not obtained by Listing Approval Deadline, the Listing Approval Deadline would be extended for so long and to the extent that the Company could demonstrate to Spartan’s reasonable satisfaction that it has used and continuing to use good faith efforts to obtain Listing Approval. The Company believes it has acted in good faith, but in order to avoid protracted and expensive litigation as to whether the Company was obligated to issue the Shares to the private placement investors, and without admitting or denying that the Company had any such obligation, the Company has agreed to issue the Shares to the private placement investors as set forth above.

Effective December 1, 2021, the Company appointed Mr. Matthew Drinkwater as its new Chief Executive Officer (CEO). Mr. Drinkwater joins the Company with an extensive track record of adding value to the companies he has worked for over his professional career in several key senior executive and sales roles at companies such as buzzfeed, twitter, groupon inc., yahoo and america online (aol). Mr. W. Kip Speyer will remain with the Company in his role of Chairman of the Board and transition his CEO role to Mr. Drinkwater.

On December 3, 2021, the Company received formal notification that an event of default had occurred under the Closing Notes as part of the Oceanside acquisition that was later followed up with a notice of summons in a civil action on December 28, 2021 by the Oceanside selling shareholders. The Company is reviewing its obligations under the Notes.

During January 2022, the Company entered into a settlement agreement related to the legal proceeding from Note 11 with Synacor. The agreement obligates the Company to pay $12,000 per month beginning January 24, 2022 for 12 consecutive months and then a final one-time payment in the amount of $40,000 to be paid on or before January 24, 2023. Notwithstanding, the Company has an early settlement option to pay-off the obligation with a discount if it pays $160,000 to Synacor on or before September 1, 2022, which amount shall be inclusive of the monthly installments previously mentioned prior to the date when early settlement payment is transmitted to Synacor.

On January 14, 2022, the Board of Directors nominated and elected Mr. Matthew Drinkwater, the Company’s Chief Executive Officer to the Board of Directors of the Company.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2021

Accounting Policies [Abstract]

Principles of Consolidation and Basis of Presentation

Principles of Consolidation and Basis of Presentation

The condensed consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited financial statements for the three months ended March 31, 2021 and 2020 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year or any future periods. The condensed consolidated balance sheet information as of December 31, 2020 was derived from the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, as filed with the SEC on December 23, 2021. The interim condensed consolidated financial statements should be read in conjunction with that report.

Revenue Recognition

Revenue Recognition 

The Company recognizes revenue in accordance with ASC Topic 606 Revenue from Contracts with Customers. The Company recognizes revenues at a point-in-time when control of services is transferred to the customer.   Cash received by the Company prior to when control of services is transferred to the customer is recorded as deferred revenue.

To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

The Company recognizes revenue from its own advertising platform, ad network partners and websites (“Ad Network”) through its publishing advertiser impressions and pay-for-click services, the Company’s owned and operated sites, our ad network, or platforms. Invalid traffic on the Ad Network may impact the amount collected and adjusted by our Ad Network.

The Company has one revenue stream generated directly from publishing advertisements, whether on the Company’s owned and operated sites, our ad network, or platforms. The revenue is earned when the users click on the published website advertisements. Specific revenue recognition criteria for the advertising revenue stream is as follows:

● Advertising revenues are generated by users “clicking” on or seeing website advertisements utilizing several ad network partners.  

● Revenues are recognized net of adjustments based on the traffic generated and is billed monthly. The Company subsequently settles these transactions with publishers at which time adjustments for invalid traffic may impact the amount collected.

There are no significant initial costs incurred to obtain contracts with customers, and no contract assets or contract liabilities recorded in our consolidated financial statements

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Leases

Leases

The Company records leases in accordance with ASC Topic 842, Leases.

The Company determines if an arrangement is a lease at inception. Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the remaining lease terms as of January 1, 2019. Since the Company’s lease agreements does not provide an implicit rate, the Company estimated an incremental borrowing rate based on the information available on January 1, 2019 in determining the present value of lease payments. Operating lease expense is recognized on a straight-line basis over the lease term, subject to any changes in the lease or expectations regarding the terms. Variable lease costs such as operating costs and property taxes are expensed as incurred.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.

Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of goodwill and intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, the valuation of equity-based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Cash and cash equivalents are all maintained in bank accounts in the U.S. and other foreign countries in which the Company operates. Cash maintained in bank accounts outside of the U.S. is not significant.

Credit Risk

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand and Israel, which are not insured. During the period ended March 31, 2021 and the year ended December 31, 2021, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Fair Value of Financial Instruments and Fair Value Measurements

Fair Value of Financial Instruments and Fair Value Measurements

FASB ASC 820 “Fair Value Measurement and Disclosures: (“ASU 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, note receivable, accounts payable, accrued expenses and premium finance loan payable. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. The carrying value of long-term debt to related parties and long-term debt to others approximates the current borrowing rate for similar debt instruments.

The following are the major categories of liabilities measured at fair value on a recurring basis for the three months ended March 31, 2021, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at December 31, 2020	$	16,916,705
Reclassification (1)		(464,800	)
Balance at March 31, 2021	$	16,451,905

(1) Related to reclass of PPP loan

Accounts Receivable

Accounts Receivable 

Accounts receivable represent receivables from customers in the ordinary course of business. These are recorded at invoices amount on the date revenue is recognized. Receivables are recorded net of the allowance for doubtful accounts in the accompanying consolidated balance sheets. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of March 31, 2021 and December 31, 2020, the Company has recorded an allowance for doubtful accounts of $510,573 and $774,826, respectively. The accounts receivable balance at January 1, 2020 amounted to $3,967,899.

Property and Equipment

Property and Equipment

Property and equipment are recorded at cost, less accumulated depreciation. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

Website Development Costs

Website Development Costs

The Company accounts for its website development costs in accordance with ASC 350-50, “Website Development Costs”. These costs, if any, are included in intangible assets in the accompanying consolidated financial statements. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

As of March 31, 2021, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

Amortization and Impairment of Long-Lived Assets

The Company evaluates long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets to be held and used is measured by comparing the carrying amount of an asset to forecasted undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset. For long-lived assets held for sale, assets are written down to fair value, less cost to sell. Fair value is determined based on discounted cash flows, appraised values or management’s estimates, depending upon the nature of the assets.

Stock-Based Compensation

Stock-Based Compensation

The Company accounts for share-based compensation related to instruments issued to employees and non-employees under GAAP, which requires the measurement and recognition compensation costs for all equity-based payment awards based on estimated fair values. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Share-based compensation expense is included in selling, general and administrative expenses on the accompanying consolidated statement of operations. We have elected to account for forfeitures as they occur.

Advertising, Marketing and Promotion Costs

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2021 and 2020, advertising, marketing and promotion expense was $12,615 and $11,856, respectively.

Foreign currency translation

Foreign currency translation

Assets and liabilities of the Company’s foreign subsidiaries, Oceanside and Wild Sky’s Thailand subsidiary, are translated from the foreign currency to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the weighted average rates for the period. The translation adjustments for the reporting period will be included in our statements of comprehensive income. Based on the foreign subsidiaries activities, see Note 4, the impact of the currency exchange is immaterial for the three months ended March 31, 2021 and 2020.

Income Taxes

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws in the period those differences are expected to reverse. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company follows the provisions of ASC 740-10, Income Taxes - Overall. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the Statement of Operations.

As of March 31, 2021, tax years 2017 through 2020 remain open for Internal Revenue Service (“IRS”) audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Concentrations

Concentrations

The Company generates revenues from through Ad Exchange Networks and through our Owned and Operated Ad Exchange Network. There was only one customer which accounted for greater than 10% of the revenue with approximately 11.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2021. One customer accounted for accounts receivable in excess of 10%, at 10.7%, at March 31, 2021. There is one large vendor who was owed approximately 8.2% of the accounts payable due at March 31, 2021. There were two large customers which account for approximately 10.9% and 10.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2020. None of the customers accounted for accounts receivable in excess of 10% at March 31, 2020. There is one large vendor who was owed approximately 12% of the accounts payable due at March 31, 2020.

Credit Risk

Credit Risk

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand, which are not insured. During the three months ended March 31, 2021 and 2020, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Concentration of Funding

Concentration of Funding

Historically, the Company had a large portion of the funding provided through the sale of shares of the Company’s common stock with related warrants, however, during the three months ended March 31, 2021 no funding through the sale of shares occurred.

Basic and Diluted Net Earnings (Loss) Per Common Share

Basic and Diluted Net Earnings (Loss) Per Common Share

Earnings (loss) per share is calculated and reported under the “two-class” method. The “two-class” method is an earnings allocation method under which earnings per share is calculated for each class of common stock and participating security considering both dividends declared or accumulated and participation rights in undistributed earnings as if all such earnings had been distributed during the period. The Company has convertible preferred stock which have a right to participate in dividends; these are deemed to be participating securities. During periods of loss, there is no allocation required under the two-class method since the participating securities do not have a contractual obligation to fund the losses of the Company.

When applicable, basic earnings (loss) per share is calculated by dividing net income, after deducting dividends on convertible preferred stock and participating securities as well as undistributed earnings allocated to participating securities, by the average number of common shares outstanding during the period. Diluted earnings (loss) per share is calculated in a similar manner after consideration of the potential dilutive effect of common stock equivalents on the average number of common shares outstanding during the period. Common stock equivalents include warrants and stock options. Common stock equivalents are calculated based upon the treasury stock method using an average market price of common shares during the period. Dilution is not considered when a net loss is reported. Common stock equivalents that have an antidilutive effect are excluded from the computation of diluted earnings per share.

Segment Information

Segment Information

The Company currently operates in one reporting segment. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners, and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites, however the latter, is insignificant.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Recent Accounting Pronouncements

Recent Accounting Pronouncements 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13 (amended by ASU 2019-10), “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, regarding the measurement of credit losses for certain financial instruments.” which replaces the incurred loss model with a current expected credit loss (“CECL”) model. The CECL model is based on historical experience, adjusted for current conditions and reasonable and supportable forecasts. The Company is required to adopt the new guidance on January 1, 2023. The Company is currently evaluating the impact this guidance will have on the consolidated financial statements.

In January 2017, the FASB issued Accounting Standards Update (“ASU”) No. 2017-04 (amended by ASU 2019-10), “Intangibles – Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment.” Which simplifies the test for goodwill impairment by removing the second step of the test. There is a one-step qualitative test and does not amend the optional qualitative assessment of goodwill impairment. The new standard is effective January 1, 2023 and is not expected to have a material impact on the Company’s consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, “Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)”. The ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard is effective January 1, 2024 (early adoption is permitted, but not earlier than January 1, 2021). The new standard is not expected to have a material impact on the Company’s consolidated financial statements.

In March 2020, the FASB issued ASU No. 2020-04, “Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting” which provides optional expedient and exceptions for applying generally accepted accounting principles to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to the concerns about structural risks of interbank offered rates (“IBORs”) and, particularly, the risk of cessation of the LIBOR, regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative reference rates that are more observable or transaction based and less susceptible to manipulation. This accounting standards update provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates that are expected to be discontinued. This new guidance may be adopted by the Company no later than December 1, 2022, with early adoption permitted. The potential adoption of this guidance is not expected to have a material impact on the consolidated financial statements.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

3 Months Ended

Mar. 31, 2021

Accounting Policies [Abstract]

SCHEDULE OF FAIR VALUE OF LIABILITIES ON RECURRING BASIS

The following are the major categories of liabilities measured at fair value on a recurring basis for the three months ended March 31, 2021, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at December 31, 2020	$	16,916,705
Reclassification (1)		(464,800	)
Balance at March 31, 2021	$	16,451,905

(1) Related to reclass of PPP loan

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ACQUISITIONS (Tables)

3 Months Ended

Mar. 31, 2021

Discontinued Operations and Disposal Groups [Abstract]

SCHEDULE OF PURCHASE PRICE ALLOCATION TO ASSETS ACQUIRED AND LIABILITIES ASSUMED

The allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at the date of acquisition as follows:

	June 1, 2020
Tangible assets acquired
Cash & cash equivalents	$	1,651,509
Accounts receivable, net		2,887,282
Prepaid expense		484,885
Fixed assets, net		124,575
Other assets		321,374
Intangible assets acquired:
Tradename – Trademarks		2,360,300
IP/Technology		1,412,000
Customer relationships		4,563,000
Less: Liabilities assumed
Accounts payable		(922,153	)
Accrued expenses		(524,188	)
Other current liabilities		(235,503	)
Long term loan payable – PPP		(1,706,735	)
Less: Deferred tax liability		(247,577	)
Net assets acquired		10,168,769
Goodwill		9,973,136
Total purchase price	$	20,141,905

SUMMARY OF TOTAL CONSIDERATION TRANSACTION

The table below summarizes the value of the total consideration given in the transaction:

	Amount
Debt issued	$	16,416,905
Shares issued		3,725,000
Total consideration	$	20,141,905

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PREPAID COSTS AND EXPENSES (Tables)

3 Months Ended

Mar. 31, 2021

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

SCHEDULE OF PREPAID EXPENSES AND OTHER CURRENT ASSETS

At March 31, 2021 and December 31, 2020, prepaid expenses and other current assets consisted of the following:

	March 31, 2021		December 31, 2020
Prepaid insurance	$	237,748	$	386,206
Prepaid consulting service agreements – Spartan (1)		310,522		379,771
Prepaid expenses – other		227,945		174,237
Prepaid expenses and other current assets	$	776,215	$	940,214

(1) Spartan Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory, and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.

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PROPERTY AND EQUIPMENT (Tables)

3 Months Ended

Mar. 31, 2021

Property, Plant and Equipment [Abstract]

SCHEDULE OF PROPERTY AND EQUIPMENT

At March 31, 2021 and December 31, 2020, property and equipment consisted of the following:

	Estimated Useful Life (Years)		March 31, 2021			December 31, 2020
Furniture and fixtures		3-5	$	79,918		$	80,844
Leasehold improvements		3		-			1,388
Computer equipment		3		220,170			176,641
Total property and equipment				300,088			258,873
Less: accumulated depreciation				(198,321	)		(145,623	)
Total property and equipment, net			$	101,767		$	113,250

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WEBSITE ACQUISITION AND INTANGIBLE ASSETS (Tables)

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

SCHEDULE OF WEBSITE ACQUISITIONS, NET

At March 31, 2021 and December 31, 2020, respectively, website acquisitions, net consisted of the following:

	March 31, 2021			December 31, 2020
Website acquisition assets	$	1,124,846		$	1,124,846
Less: accumulated amortization		(919,250	)		(918,850	)
Less: cumulative impairment loss		(200,396	)		(200,396	)
Website Acquisition Assets, net	$	5,200		$	5,600

SCHEDULE OF INTANGIBLE ASSETS

At March 31, 2021 and December 31, 2020, respectively, intangible assets, net consisted of the following:

	Useful Lives	March 31, 2021			December 31, 2020
Trade name	5 years	$	3,749,600		$	3,749,600
Customer relationships	5 years		16,184,000			16,184,000
IP/Technology	5 years		7,223,000			7,223,000
Non-compete agreements	3-5 years		1,154,500			1,154,500
Total Intangible Assets		$	28,311,100		$	28,311,100
Less: accumulated amortization			(4,566,319	)		(4,170,454	)
Less: accumulated impairment loss			(16,486,929	)		(16,486,929	)
Intangible assets, net		$	7,257,851		$	7,653,717

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GOODWILL (Tables)

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

SCHEDULE OF CHANGES GOODWILL

The following table presents changes to goodwill from December 31, 2020 through March 31, 2021:

	Owned & Operated		Ad Network		Total
December 31, 2020 goodwill	$	9,725,559	$	9,919,909	$	19,645,468
March 31, 2021 goodwill	$	9,725,559	$	9,919,909	$	19,645,468

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ACCRUED EXPENSES (Tables)

3 Months Ended

Mar. 31, 2021

Payables and Accruals [Abstract]

SCHEDULE OF ACCRUED EXPENSES

At March 31, 2021 and December 31, 2020, respectively, accrued expenses consisted of the following:

	March 31, 2021		December 31, 2020
		(unaudited)
Accrued interest	$	839,532	$	581,888
Accrued salaries and benefits		1,248,983		1,237,909
Accrued dividends		543,673		455,956
Accrued traffic settlement(1)		10,254		10,254
Accrued legal settlement(2)		216,101		117,717
Accrued legal fees		143,839		113,683
Accrued other professional fees		96,150		206,613
Share issuance liability(4)		-		515,073
Accrued warrant penalty(3)		262,912		262,912
Other accrued expenses		57,620		44,891
Total accrued expenses	$	3,419,064	$	3,546,896

(1)	The Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.
(2)	Accrued legal settlement related to the Encoding legal matter. Refer to Note 11.
(3)	The Company has sold units of its securities to various investors in several private placements. As part of each private placement, the Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.
(4)	Share issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild Sky acquisitions and Oceanside employee share issuances.

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NOTES PAYABLE (Tables)

3 Months Ended

Mar. 31, 2021

Debt Disclosure [Abstract]

SCHEDULE OF LONG-TERM DEBT

At March 31, 2021 and December 31, 2020 a summary of the Company’s debt is as follows:

	March 31, 2021		December 31, 2020
Non-interest bearing BMLLC acquisition debt	$	385,000	$	385,000
PPP loans		1,601,939		2,171,534
Wild Sky acquisition debt		16,451,906		16,451,906
Total debt		18,438,845		19,008,440
Less short-term debt and current portion of long term debt		1,986,940		2,091,735
Long Term Debt	$	16,451,905	$	16,916,705

SCHEDULE OF MATURITIES OF LONG-TERM OBLIGATION

The minimum annual principal payments of notes payable at March 31, 2021 were:

2021	$	1,660,706
2022		2,414,702
2023		1,827,437
2024		1,629,493
2025		10,906,507
Total	$	18,438,845

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COMMITMENTS AND CONTINGENCIES (Tables)

3 Months Ended

Mar. 31, 2021

Commitments and Contingencies Disclosure [Abstract]

SCHEDULE OF RIGHT OF USE ASSET AND LEASE LIABILITY

The right of use asset and lease liability is as follows as of March 31, 2021 and December 31, 2020:

	March 31, 2021		December 31, 2020
Assets
Operating lease right of use asset	$	48,910	$	72,598
Liabilities
Operating lease liability	$	48,911	$	72,727

SCHEDULE OF MATURITY OF OPERATING LEASE LIABILITY

The maturity of the Company’s operating lease liability for the 12 months ended March 31:

2021	$	48,911
Total net lease liabilities	$	48,911

SCHEDULE OF ADDITIONAL INFORMATION RELATED TO OPERATING LEASE

The following summarizes additional information related to the operating lease:

	March 31, 2021
Weighted-average remaining lease term		0.58 years
Weighted-average discount rate		5.50	%

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COMMON STOCK (Tables)

3 Months Ended

Mar. 31, 2021

Equity [Abstract]

SCHEDULE OF COMMON SHARES ISSUED DURING THE PERIOD

During the first three months as of March 31, 2021, the Company issued a net 504,266 shares of our common stock for the following concepts:

	Shares (#)		Value
Options exercised by employees		100,000	$	13,900
Warrants exercised		25,000		10,000
Shares issued to Oceanside employees per the acquisition agreement valued at $1.60		379,266		606,826
Total		504,266	$	630,726

SCHEDULE OF STOCK OPTION ACTIVITY

A summary of the Company’s stock option activity during the three months ended March 31, 2021 is presented below:

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2020		1,375,227		$	0.76		4.1	$	3,201,237
Granted		100,000			0.33		9.3		276,213
Exercised		(100,000	)		—		—		—
Forfeited		(100,000	)		—		—		—
Expired		(310,000	)		—		—		—
Balance Outstanding, March 31, 2021		965,227		$	0.22		2.7	$	3,477,450
Exercisable at March 31, 2021		668,432		$	0.673		4.0	$	886,942

SCHEDULE OF OPTIONS OUTSTANDING UNDER OPTION PLANS

Summarized information with respect to options outstanding under the option plans at March 31, 2021 is as follows:

		Options Outstanding
Range or Exercise Price		Number Outstanding		Weighted Average Exercise Price		Remaining Average Contractual Life (In Years)		Number Exercisable		Weighted Average Exercise Price
$	0.14 - $0.24		-	$	0.00		-		-	$	0.00
	0.25 - 0.49		126,000		0.28		1.5		126,000		0.28
	0.50 - 0.85		501,000		0.69		4.2		498,500		0.69
	0.86 - 1.75		138,227		1.64		8.7		43,932		1.62
	1.76 - 2.10		100,000		2.10		9.3		—		0.00
	2.11 - 3.05		100,000		3.05		9.3		—		0.00
	Total		965,227	$	1.16		5.6		668,432	$	0.67

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GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Net loss	$ 1,709,275	$ 3,030,781
Cash outflow from continuing operating activities	222,093	$ 1,369,272
Accumulated deficit	$ 95,641,355		$ 93,932,080

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SCHEDULE OF FAIR VALUE OF LIABILITIES ON RECURRING BASIS (Details)	3 Months Ended
	Mar. 31, 2021 USD ($)
Accounting Policies [Abstract]
Balance at December 31, 2020	$ 16,916,705
Reclassification	(464,800)	[1]
Balance at March 31, 2021	$ 16,451,905

[1] Related to reclass of PPP loan

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020	Jan. 02, 2020
Product Information [Line Items]
Allowance for doubtful accounts	$ 510,573		$ 774,826
Accounts receivable net	2,743,547		$ 6,430,253	$ 3,967,899
Advertising, marketing promotion costs	$ 12,615	$ 11,856
Revenue Benchmark [Member] | Customer Concentration Risk [Member] | One Customer [Member]
Product Information [Line Items]
Concentration Risk, Percentage	11.30%
Revenue Benchmark [Member] | Customer Concentration Risk [Member] | No Customers [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.00%
Revenue Benchmark [Member] | Customer Concentration Risk [Member] | Minimum [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.00%
Accounts Receivable [Member] | Customer Concentration Risk [Member] | One Customers [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.90%
Accounts Receivable [Member] | Customer Concentration Risk [Member] | Two Customers [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.30%
Accounts Receivable [Member] | Customer Concentration Risk [Member] | Minimum [Member] | One Customer [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.00%
Accounts Receivable [Member] | Customer Concentration Risk [Member] | Maximum [Member] | One Customer [Member]
Product Information [Line Items]
Concentration Risk, Percentage	10.70%
Accounts Payable [Member] | Customer Concentration Risk [Member] | One Vendor [Member]
Product Information [Line Items]
Concentration Risk, Percentage	8.20%	12.00%

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SCHEDULE OF PURCHASE PRICE ALLOCATION TO ASSETS ACQUIRED AND LIABILITIES ASSUMED (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020	Jun. 01, 2020
Discontinued Operations and Disposal Groups [Abstract]
Cash & cash equivalents			$ 1,651,509
Accounts receivable, net			2,887,282
Prepaid expense			484,885
Fixed assets, net			124,575
Other assets			321,374
Tradename – Trademarks			2,360,300
IP/Technology			1,412,000
Customer relationships			4,563,000
Accounts payable			(922,153)
Accrued expenses			(524,188)
Other current liabilities			(235,503)
Long term loan payable – PPP			(1,706,735)
Less: Deferred tax liability			(247,577)
Net assets acquired			10,168,769
Goodwill	$ 19,645,468	$ 19,645,468	9,973,136
Total purchase price			$ 20,141,905

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SUMMARY OF TOTAL CONSIDERATION TRANSACTION (Details) - Wild Sky Media [Member]	Jun. 01, 2020 USD ($)
Restructuring Cost and Reserve [Line Items]
Debt issued	$ 16,416,905
Shares issued	3,725,000
Total consideration	$ 20,141,905

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ACQUISITIONS (Details Narrative) - USD ($)		12 Months Ended
	Jun. 02, 2020	Dec. 31, 2020	Mar. 31, 2021
Wild Sky [Member]
Shares issued		610,000
Shares value issued		$ 908,900
Purchase Agreement [Member]
Line of credit			$ 16,451,905
Purchase Agreement [Member] | Senior Secured Loan [Member]
Debt principal amount	$ 16,451,905
Debt instrument, interest rate during period	6.00%
Purchase Agreement [Member] | Centre Lane Partners Master Credit Fund II, L.P [Member]
Ownership, percentage	100.00%
Issuance of restricted stock, shares	2,500,000
Credit Agreement [Member]
Payment for loan	$ 250,000
Credit Agreement [Member] | Maximum [Member]
Loan balance prepayment	$ 15,000,000

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SCHEDULE OF PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details) - USD ($)		Mar. 31, 2021	Dec. 31, 2020
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid insurance		$ 237,748	$ 386,206
Prepaid consulting service agreements – Spartan (1)	[1]	310,522	379,771
Prepaid expenses – other		227,945	174,237
Prepaid expenses and other current assets		$ 776,215	$ 940,214

[1] Spartan Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory, and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.

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SCHEDULE OF PROPERTY AND EQUIPMENT (Details) - USD ($)	3 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Property, Plant and Equipment [Line Items]
Total property and equipment	$ 300,088	$ 258,873
Less: accumulated depreciation	(198,321)	(145,623)
Total property and equipment, net	101,767	113,250
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Total property and equipment	$ 79,918	80,844
Furniture and Fixtures [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciable life	3 years
Furniture and Fixtures [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciable life	5 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciable life	3 years
Total property and equipment		1,388
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciable life	3 years
Total property and equipment	$ 220,170	$ 176,641

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PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Property, Plant and Equipment [Abstract]
Depreciation expense	$ 18,047	$ 5,253

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SCHEDULE OF WEBSITE ACQUISITIONS, NET (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets	$ 28,311,100	$ 28,311,100
Less: accumulated amortization	4,566,319	4,170,454
Less: cumulative impairment loss	16,486,929	16,486,929
Website Acquisition Assets, net	7,257,851	7,653,717
Website Acquisitions, Net [Member]
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets	1,124,846	1,124,846
Less: accumulated amortization	(919,250)	(918,850)
Less: cumulative impairment loss	(200,396)	(200,396)
Website Acquisition Assets, net	$ 5,200	$ 5,600

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SCHEDULE OF INTANGIBLE ASSETS (Details) - USD ($)	3 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Finite-Lived Intangible Assets [Line Items]
Total Intangible Assets	$ 28,311,100	$ 28,311,100
Less: accumulated amortization	4,566,319	4,170,454
Less: accumulated impairment loss	(16,486,929)	(16,486,929)
Website Acquisition Assets, net	$ 7,257,851	7,653,717
Tradename [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible assets, useful life	5 years
Total Intangible Assets	$ 3,749,600	3,749,600
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible assets, useful life	5 years
Total Intangible Assets	$ 16,184,000	16,184,000
IP/Technology [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible assets, useful life	5 years
Total Intangible Assets	$ 7,223,000	7,223,000
Noncompete Agreements [Member]
Finite-Lived Intangible Assets [Line Items]
Total Intangible Assets	$ 1,154,500	$ 1,154,500
Noncompete Agreements [Member] | Minimum [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible assets, useful life	3 years
Noncompete Agreements [Member] | Maximum [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible assets, useful life	5 years

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SCHEDULE OF CHANGES GOODWILL (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020	Jun. 01, 2020
Goodwill	$ 19,645,468	$ 19,645,468	$ 9,973,136
Owned and Operated [Member]
Goodwill	9,725,559	9,725,559
Ad Network [Member]
Goodwill	$ 9,919,909	$ 9,919,909

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WEBSITE ACQUISITION AND INTANGIBLE ASSETS (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended
	Sep. 30, 2020	Mar. 31, 2021	Mar. 31, 2020
Finite-Lived Intangible Assets [Line Items]
Amortization expense related to acquisition costs		$ 396,266	$ 928,199
Impairment of intangibles	$ 16,486,929
Website Acquisition And Intangible Assets [Member]
Finite-Lived Intangible Assets [Line Items]
Amortization expense related to acquisition costs		$ 395,865	$ 928,199

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GOODWILL (Details Narrative)	1 Months Ended
	Sep. 30, 2020 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
Impairment of goodwill	$ 42,279,087

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SCHEDULE OF ACCRUED EXPENSES (Details) - USD ($)		Mar. 31, 2021	Dec. 31, 2020
Payables and Accruals [Abstract]
Accrued interest		$ 839,532	$ 581,888
Accrued salaries and benefits		1,248,983	1,237,909
Accrued dividends		543,673	455,956
Accrued traffic settlement	[1]	10,254	10,254
Accrued legal settlement	[2]	216,101	117,717
Accrued legal fees		143,839	113,683
Accrued other professional fees		96,150	206,613
Share issuance liability	[3]		515,073
Product Warranty Accrual, Current	[4]	262,912	262,912
Other accrued expenses		57,620	44,891
Total accrued expenses		$ 3,419,064	$ 3,546,896

[1] The Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.

[2] Accrued legal settlement related to the Encoding legal matter. Refer to Note 11.

[3] Share issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild Sky acquisitions and Oceanside employee share issuances.

[4] The Company has sold units of its securities to various investors in several private placements. As part of each private placement, the Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.

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SCHEDULE OF LONG-TERM DEBT (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020
Debt Disclosure [Abstract]
Non-interest bearing BMLLC acquisition debt	$ 385,000	$ 385,000
PPP loans	1,601,939	2,171,534
Wild Sky acquisition debt	16,451,906	16,451,906
Total debt	18,438,845	19,008,440
Less short-term debt and current portion of long term debt	1,986,940	2,091,735
Long Term Debt	$ 16,451,905	$ 16,916,705

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SCHEDULE OF MATURITIES OF LONG-TERM OBLIGATION (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020
Debt Disclosure [Abstract]
2021	$ 1,660,706
2022	2,414,702
2023	1,827,437
2024	1,629,493
2025	10,906,507
Total debt	$ 18,438,845	$ 19,008,440

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NOTES PAYABLE (Details Narrative) - USD ($)				1 Months Ended	3 Months Ended		12 Months Ended
	Jun. 02, 2021	Feb. 17, 2021	Aug. 15, 2020	Nov. 30, 2018	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020	Mar. 23, 2021	Jun. 02, 2020	Apr. 24, 2020	Dec. 31, 2019
Short-term Debt [Line Items]
Interest expense on note payable to related party					$ 2,000	$ 2,023
Amortization of debt discount					3,452	3,490
Compensation expense			$ 250,000
Debt instrument interest rate			1.50%
Annual rate			18.00%
Incremental charges			$ 300,672
Interest expense related party			50,672		35,288	2,023
Accrued expense			$ 750,000
Premium finance, loan payable							$ 380,398				$ 194,592
Premium finance loan payable					234,290		339,890
Membership Interest Purchase Agreement [Member]
Short-term Debt [Line Items]
Line of credit	$ 16,451,905
Initial indebtedness	15,000,000
Repayment of line of credit	900,000
Accounts payable	$ 500,000
Line of credit interest rate	6.00%
Wild Sky [Member]
Short-term Debt [Line Items]
Business acquisition percentage									100.00%
Bright Mountain PPP Loan [Member]
Short-term Debt [Line Items]
Debt principal amount		$ 295,600								$ 464,800
Debt instrument interest rate		1.00%								1.00%
Debt instrument, term		2 years
Wild Sky PPP Loan [Member]
Short-term Debt [Line Items]
Debt principal amount								$ 841,540	$ 1,706,735
Debt instrument interest rate								1.00%	1.00%
Convertible Promissory Notes [Member]
Short-term Debt [Line Items]
Debt principal amount				$ 80,000
Debt conversion price per share				$ 0.40
Beneficial converision feature debt				$ 70,000
Notes Payable [Member]
Short-term Debt [Line Items]
Debt principal amount					80,000		80,000
Beneficial converision feature debt					36,820		40,272
Convertible notes payable related party					43,180		$ 39,728
Compensation expense					750,000
Interest expense related party					$ 33,288	$ 0

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SCHEDULE OF RIGHT OF USE ASSET AND LEASE LIABILITY (Details) - USD ($)	Mar. 31, 2021	Dec. 31, 2020
Commitments and Contingencies Disclosure [Abstract]
Right of use asset	$ 48,910
Right of use asset		72,598
Operating lease liability	$ 48,911	$ 72,727

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SCHEDULE OF MATURITY OF OPERATING LEASE LIABILITY (Details)	Mar. 31, 2021 USD ($)
Commitments and Contingencies Disclosure [Abstract]
2021	$ 48,911
Total net lease liabilities	$ 48,911

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SCHEDULE OF ADDITIONAL INFORMATION RELATED TO OPERATING LEASE (Details)	Mar. 31, 2021	Dec. 31, 2020
Commitments and Contingencies Disclosure [Abstract]
Weighted-average remaining lease term		6 months 29 days
Weighted-average discount rate	5.50%

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COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended		12 Months Ended
	Sep. 30, 2018	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2019	Dec. 31, 2020
Loss Contingencies [Line Items]
Rent per month		$ 48,432	$ 160,631
Synacor Inc [Member]
Loss Contingencies [Line Items]
Claim received				$ 230,000
Encodingcom Inc [Member]
Loss Contingencies [Line Items]
Warrants to purchase					175,000
Exercise price of warrants					$ 1.00
Other Assets [Member]
Loss Contingencies [Line Items]
Security deposit	$ 18,100
Long Term Non-Cancellable Operating Lease Agreement [Member]
Loss Contingencies [Line Items]
Lease expiration date		Oct. 31, 2021
Long-Term non-Cancellable lease Agreement [Member]
Loss Contingencies [Line Items]
Rent per month	$ 7,260
Percentage of escalation for rental payments	3.00%

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PREFERRED STOCK (Details Narrative) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Jul. 18, 2019	Nov. 05, 2018
Class of Stock [Line Items]
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock designated description	The Company’s board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock (“Series A Stock”), 10% Series B Convertible Preferred Stock (“Series B Stock”), 10% Series C Convertible Preferred Stock (“Series C Stock”), 10% Series D Convertible Preferred Stock (“Series D Stock”) and 10% Series E Convertible Preferred Stock (“Series E Stock”).
Dividends, preferred Stock	$ 544,932	$ 363,460
10% Series B Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated					1,000,000
10% Series C Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated					2,000,000
10% Series D Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated					2,000,000
12% Series F-1 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated		2,177,233
6% Series F-2 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated		1,408,867
10% Series F-3 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated		757,917
Series F-1 Preferred Stock [Member] | April 10, 2022 [Member]
Class of Stock [Line Items]
Dividend rate, percentage		12.00%
Series F-2 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Liquidation preference, price per share	$ 0.50
Series F-2 Convertible Preferred Stock [Member] | July 27, 2022 [Member]
Class of Stock [Line Items]
Dividend rate, percentage		6.00%
Series F-3 Preferred Stock [Member] | April 30, 2022 [Member]
Class of Stock [Line Items]
Dividend rate, percentage		10.00%
Series F-1 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Liquidation preference, price per share	0.50
Series F-3 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Liquidation preference, price per share	$ 0.40
10% Series A-1 Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares designated				2,000,000
Series A One Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares issued	1,200,000	1,200,000
Preferred stock, shares outstanding	1,200,000	1,200,000
Series E Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares authorized	2,500,000	2,500,000
Preferred stock, shares issued	2,500,000	2,500,000
Preferred stock, shares outstanding	2,500,000	2,500,000
Series F Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares authorized	4,344,017	4,344,017
Preferred stock, shares issued	4,344,017	4,344,017
Preferred stock, shares outstanding	4,344,017	4,344,017
Series A-1 E and F Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Dividends	$ 1,261
Series E And F Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Dividends			$ 23,747

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SCHEDULE OF COMMON SHARES ISSUED DURING THE PERIOD (Details) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Accumulated Other Comprehensive Income (Loss) [Line Items]
Total value, Issued for Services		$ 2,124,121
Common Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Total shares, Issued for Services	504,266	1,370,000
Total value, Issued for Services	$ 630,726	$ 13,100
Common Stock [Member] | Share-based Payment Arrangement, Option [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Total shares, Issued for Services	100,000
Total value, Issued for Services	$ 13,900
Common Stock [Member] | Warrants Exercised [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Total shares, Issued for Services	25,000
Total value, Issued for Services	$ 10,000
Common Stock [Member] | Shares Issued To Employees [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Total shares, Issued for Services	379,266
Total value, Issued for Services	$ 606,826

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SCHEDULE OF STOCK OPTION ACTIVITY (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Equity [Abstract]
Number of Shares Options Outstanding Beginning Balance	1,375,227
Weighted Average Exercise Price Per Share Outstanding Beginning Balance	$ 0.76
Weighted Average Remaining Contractual Life (in Years) Outstanding, Ending	2 years 8 months 12 days	4 years 1 month 6 days
Aggregate Intrinsic Value Outstanding Beginning	$ 3,201,237
Number of Options Granted	100,000
Weighted Average Exercise Price Per Share Granted	$ 0.33
Weighted Average Remaining Contractual Life (in Years) Outstanding, Granted	9 years 3 months 18 days
Aggregate Intrinsic Value Outstanding Ending	$ 276,213
Number of Options Exercised	(100,000)
Weighted Average Exercise Price Per Share Exercised
Number of Options Forfeited	(100,000)
Weighted Average Exercise Price, Forfeited
Number of Options Expired	(310,000)
Weighted Average Exercise Price Per Share Expired
Number of Shares Options Outstanding Ending Balance	965,227	1,375,227
Weighted Average Exercise Price Per Share Outstanding Ending Balance	$ 0.22	$ 0.76
Aggregate Intrinsic Value Outstanding Ending	$ 3,477,450	$ 3,201,237
Number of Shares Options Exercisable	668,432
Weighted Average Exercise Price Per Share Exercisable	$ 0.673
Weighted Average Remaining Contractual Life (in Years) Exercisable	4 years
Aggregate Intrinsic Value Exercisable	$ 886,942

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SCHEDULE OF OPTIONS OUTSTANDING UNDER OPTION PLANS (Details)	3 Months Ended
	Mar. 31, 2021 $ / shares shares
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Options Outstanding, Number outstanding | shares	965,227
Options Outstanding, Weighted average exercise price	$ 1.16
Options Outstanding, Remaining average contractual life (in years)	5 years 7 months 6 days
Options Exercisable, Number exercisable | shares	668,432
Options Exercisable, Weighted average exercise price	$ 0.67
Exercise Price Range One [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	0.14
Exercise price upper range limit	$ 0.24
Options Outstanding, Number outstanding | shares
Options Outstanding, Weighted average exercise price	$ 0.00
Options Outstanding, Remaining average contractual life (in years)
Options Exercisable, Number exercisable | shares
Options Exercisable, Weighted average exercise price	$ 0.00
Exercise Price Range Two [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	0.25
Exercise price upper range limit	$ 0.49
Options Outstanding, Number outstanding | shares	126,000
Options Outstanding, Weighted average exercise price	$ 0.28
Options Outstanding, Remaining average contractual life (in years)	1 year 6 months
Options Exercisable, Number exercisable | shares	126,000
Options Exercisable, Weighted average exercise price	$ 0.28
Exercise Price Range Three [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	0.50
Exercise price upper range limit	$ 0.85
Options Outstanding, Number outstanding | shares	501,000
Options Outstanding, Weighted average exercise price	$ 0.69
Options Outstanding, Remaining average contractual life (in years)	4 years 2 months 12 days
Options Exercisable, Number exercisable | shares	498,500
Options Exercisable, Weighted average exercise price	$ 0.69
Exercise Price Range Four [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	0.86
Exercise price upper range limit	$ 1.75
Options Outstanding, Number outstanding | shares	138,227
Options Outstanding, Weighted average exercise price	$ 1.64
Options Outstanding, Remaining average contractual life (in years)	8 years 8 months 12 days
Options Exercisable, Number exercisable | shares	43,932
Options Exercisable, Weighted average exercise price	$ 1.62
Exercise Price Range Five [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	1.76
Exercise price upper range limit	$ 2.10
Options Outstanding, Number outstanding | shares	100,000
Options Outstanding, Weighted average exercise price	$ 2.10
Options Outstanding, Remaining average contractual life (in years)	9 years 3 months 18 days
Options Exercisable, Number exercisable | shares
Options Exercisable, Weighted average exercise price	$ 0.00
Exercise Price Range Six [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Exercise price lower range limit	2.11
Exercise price upper range limit	$ 3.05
Options Outstanding, Number outstanding | shares	100,000
Options Outstanding, Weighted average exercise price	$ 3.05
Options Outstanding, Remaining average contractual life (in years)	9 years 3 months 18 days
Options Exercisable, Number exercisable | shares
Options Exercisable, Weighted average exercise price	$ 0.00

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COMMON STOCK (Details Narrative)					1 Months Ended		3 Months Ended
	Nov. 07, 2019 shares	May 22, 2015 shares	Apr. 01, 2013 shares	Apr. 20, 2011 shares	Mar. 31, 2020 USD ($) $ / shares shares	Feb. 28, 2020 USD ($) $ / shares shares	Mar. 31, 2021 USD ($) shares	Mar. 31, 2020 USD ($) Investor $ / shares shares	Aug. 15, 2020 USD ($)
Subsidiary, Sale of Stock [Line Items]
Accrued fee | $									$ 750,000
Other consulting fees | $								$ 275,000
Proceeds from issuance of common stock | $								1,734,937
Common stock issued for services, value | $								2,124,121
Stock option expense | $							68,294	36,595
Unrecognized compensation cost | $							$ 419,692
2019 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Issuance of common stock, shares | shares							4,761,773
Oceanside Acquisition [Member]
Subsidiary, Sale of Stock [Line Items]
Accrued fee | $					$ 165,000			165,000
Spartan Capital Securities, LLC [Member]
Subsidiary, Sale of Stock [Line Items]
Capital held for commissions | $								383,813
Other consulting fees | $								275,000
Proceeds from issuance of common stock | $								$ 1,734,937
Common stock issued for services | shares						650,000
Share issued price per shares | $ / shares						$ 1.60
Common stock issued for services, value | $						$ 1,040,000
Spartan Capital Securities, LLC One [Member]
Subsidiary, Sale of Stock [Line Items]
Common stock issued for services | shares						660,000
Share issued price per shares | $ / shares						$ 1.64
Common stock issued for services, value | $						$ 1,082,400
MZHCI, Inc [Member]
Subsidiary, Sale of Stock [Line Items]
Common stock issued for services | shares					60,000
Share issued price per shares | $ / shares					$ 1.50			$ 1.50
Common stock issued for services, value | $					$ 90,000
Directors And Majority Stockholders [Member] | 2011 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Sale of stock transaction | shares				900,000
Issuance of common stock, shares | shares				180,000			647,000
Directors And Majority Stockholders [Member] | 2013 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Sale of stock transaction | shares			900,000
Issuance of common stock, shares | shares							567,000
Directors And Majority Stockholders [Member] | 2015 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Sale of stock transaction | shares		1,000,000
Issuance of common stock, shares | shares							859,000
Directors And Majority Stockholders [Member] | 2019 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Sale of stock transaction | shares	5,000,000
Private Placement [Member] | One Accredited Investor [Member]
Subsidiary, Sale of Stock [Line Items]
Sale of stock transaction | shares								5,117,500
Gross proceeds received | $								$ 2,558,750
Sale of stock, price per share | $ / shares					$ 0.50			$ 0.50
Warrants to purchase common stock for each share | shares					1			1
Warrants term					5 years			5 years
Warrants exercise price | $ / shares					$ 0.75			$ 0.75
Private Placement [Member] | Fifty Seven Accredited Investor [Member]
Subsidiary, Sale of Stock [Line Items]
Number of accredited investors | Investor								57
Private Placement Warrants [Member] | Spartan Capital Securities, LLC [Member]
Subsidiary, Sale of Stock [Line Items]
Warrants to purchase common stock | shares					511,750			511,750

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RELATED PARTIES (Details Narrative) - USD ($)				3 Months Ended
	Aug. 15, 2020	Jul. 31, 2019	Jul. 31, 2019	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020	Nov. 30, 2018
Unamortized debt discount				$ 36,820		$ 40,272
Interest expenses related expenses	$ 50,672			35,288	$ 2,023
Notes Payable [Member]
Debt principal amount				80,000		80,000
Notes payable				43,180		$ 39,728
Interest expenses related expenses				33,288	0
Oceanside Merger Agreement [Member] | Slutzky and Winshman Ltd [Member]
Shares issued		12,513,227
Shares value issued		$ 20,021,163
Contingent consideration		$ 750,000	$ 750,000
Debt instrument, interest rate terms			the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate
Interest expenses related expenses				33,288
Mr. W. Kip Speyer [Member] | Series E and F Preferred Stock [Member]
Preferred stock cash dividends				$ 0	$ 23,747
Mr. W. Kip Speyer [Member] | Two Convertible Note Agreements [Member]
Debt principal amount							$ 80,000
Debt conversion price per share							$ 0.40

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INCOME TAXES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020
Income Tax Disclosure [Abstract]
Income tax provision	$ 0	$ (89,210)
Unrecognized tax benefits	$ 0		$ 0

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SUBSEQUENT EVENTS (Details Narrative) - USD ($)						3 Months Ended		12 Months Ended
	Jan. 22, 2022	Nov. 05, 2021	Sep. 22, 2021	Aug. 31, 2021	Apr. 26, 2021	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020	May 31, 2021
Subsequent Event [Line Items]
Dividends						$ 544,932		$ 363,460
Proceeds from issuance of common stock							$ 1,734,937
Spartan Capital Securities, LLC [Member]
Subsequent Event [Line Items]
Proceeds from issuance of common stock							$ 1,734,937
Subsequent Event [Member] | Spartan Capital Securities, LLC [Member] | Private Placement [Member]
Subsequent Event [Line Items]
Shares issued			10,398,700
Proceeds from issuance of common stock			$ 1,500,000
Subsequent Event [Member] | Mr. W. Kip Speyer [Member]
Subsequent Event [Line Items]
Shares issued				7,919,017
Number of converted shares				7,919,017
Accrued dividend liability				$ 695,773
Subsequent Event [Member] | MediaHouse Acquisition [Member]
Subsequent Event [Line Items]
Warrants issued									175,000
Warrants exercise price									$ 1.00
Subsequent Event [Member] | Credit Agreement [Member]
Subsequent Event [Line Items]
Debt instrument, description					The interest rate on the Loans after April 26, 2021 was increased to 10.00% per annum from 6.00%, which can continue to be paid in-kind in lieu of cash payment.
Dividends					$ 500,000
Loan amount		$ 5,475,000
Principal amount		$ 3,562,000
Shares issued		12,500,000
Subsequent Event [Member] | Credit Agreement [Member] | Maximum [Member]
Subsequent Event [Line Items]
Proceeds from preferred stock					6,000,000
Dividends					$ 800,000
Subsequent Event [Member] | Settlement Agreement [Member]
Subsequent Event [Line Items]
Payment for monthly settlement	$ 12,000
Payment for one time settlement	40,000
Discount on payoff settlement obligation	$ 160,000