0000950142-15-002627.txt : 20151216 0000950142-15-002627.hdr.sgml : 20151216 20151216162117 ACCESSION NUMBER: 0000950142-15-002627 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20151215 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20151216 DATE AS OF CHANGE: 20151216 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HEMISPHERE MEDIA GROUP, INC. CENTRAL INDEX KEY: 0001567345 STANDARD INDUSTRIAL CLASSIFICATION: CABLE & OTHER PAY TELEVISION SERVICES [4841] IRS NUMBER: 800885255 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-35886 FILM NUMBER: 151291201 BUSINESS ADDRESS: STREET 1: 2000 PONCE DE LEON BOULEVARD, SUITE 500 CITY: CORAL GABLES STATE: FL ZIP: 33134 BUSINESS PHONE: 305-421-6364 MAIL ADDRESS: STREET 1: 2000 PONCE DE LEON BOULEVARD, SUITE 500 CITY: CORAL GABLES STATE: FL ZIP: 33134 8-K 1 eh1501408_8k.htm FORM 8-K
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
 
FORM 8-K
 
 
CURRENT REPORT
Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): December 15, 2015
 
 
HEMISPHERE MEDIA GROUP, INC.
(Exact Name of Registrant as Specified in its Charter)
 
Delaware
(State or other jurisdiction of
Incorporation)
001-35886
 (Commission File Number)
80-0885255
(I.R.S. Employer
Identification Number)
 
2000 Ponce de Leon Boulevard
Suite 500
Coral Gables, FL 33134
           (Address of principal executive offices) (Zip Code)
 
 
(305) 421-6364
(Registrant’s telephone number, including area code)
 
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):
 
☐
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
☐
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
☐
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) 
☐
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 

Item 8.01.  Other Events.

On December 15, 2015, Hemisphere Media Group, Inc. (the “Company”) issued a press release announcing the appointment of Lucia Ballas-Traynor as Executive Vice President, Advertising Sales.

A copy of the Company’s press release is attached hereto as Exhibit 99.1.
 
Statements in this Current Report on Form 8-K, including the exhibit attached hereto, may contain certain statements about the Company that are “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to the Company’s future financial and operating results (including growth and earnings), plans, objectives, expectations and intentions and other statements that are not historical facts. These statements are based on the current expectations of the management of the Company and are subject to uncertainty and changes in circumstance, which may cause actual results to differ materially from those expressed or implied in such forward-looking statements. Without limitation, any statements preceded or followed by or that include the words “targets,” “plans,” “believes,” “expects,” “intends,” “will,” “likely,” “may,” “anticipates,” “estimates,” “projects,” “should,” “would,” “expect,” “positioned,” “strategy,” “future,” or words, phrases or terms of similar substance or the negative thereof, are forward-looking statements. In addition, these statements are based on a number of assumptions that are subject to change. Factors that could cause actual results to differ materially from those expressed or implied by the forward-looking statements are discussed under the heading “Risk Factors” and “Forward-Looking Statements” in the Company’s most recent Annual Report on Form 10-K, filed with the Securities and Exchange Commission (“SEC”), as they may be updated in any future reports filed with the SEC. If one or more of these factors materialize, or if any underlying assumptions prove incorrect, the Company’s actual results, performance, or achievements may vary materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Forward-looking statements included herein are made as of the date hereof, and the Company undertakes no obligation to update publicly such statements to reflect subsequent events or circumstances.
 
 
Item 9.01.  Financial Statements and Exhibits.

(d)  Exhibits
 
Exhibit
No.
Description of Exhibit
99.1
Press Release issued by the Company on December 15, 2015
 
 
 
 
 

 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
 
HEMISPHERE MEDIA GROUP, INC.
  
 
       
Date:  December 16, 2015
By:
/s/ Alex J. Tolston    
    Name: Alex J. Tolston  
    General Counsel and Corporate Secretary  
       
 
 
 
 
 

 


EXHIBIT INDEX
 

Exhibit
No.
Description of Exhibit
99.1
  

 
 
 
 
 
 
 
 
 
 
 
 
 
 EX-99.1 2 eh1501408_ex9901.htm EXHIBIT 99.1
EXHIBIT 99.1
 
 
Hispanic Media Leader Lucia Ballas-Traynor Joins
Hemisphere Media Group as EVP of Ad Sales

MIAMI, FL—December 15, 2015— Hemisphere Media Group, Inc. (NASDAQ:HMTV) (“Hemisphere”), the only publicly traded pure-play U.S. media company targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America, announced the appointment of Hispanic media leader Lucia Ballas-Traynor as EVP of Advertising Sales.
The former publisher of People en Español and general manager of Galavision and MTV Tr3s, Ballas-Traynor will lead the advertising sales strategy for Hemisphere’s portfolio of networks.
Ballas-Traynor has more than 25 years of experience in Hispanic media, building and leading top Hispanic media brands across TV, digital, mobile, print, and live events. During her tenure as publisher of People en Español, she oversaw the company’s brand strategy, ad sales, marketing, research and digital departments, and is credited with leading groundbreaking research that resulted in record-setting revenue growth.
“We are thrilled to have Lucia join us,” said Alan J. Sokol, President and CEO of Hemisphere. “She has unparalleled experience and success in driving revenue in a variety of established and growing Hispanic media ventures. We’re confident that through her strong agency relationships and unbridled creativity, she’ll drive our ad sales business and put Hemisphere at the forefront of creative thinking and ad selling.”
Ballas-Traynor has extensive experience in Hispanic broadcast and cable. As general manager of MTV Tr3s, she led the network’s programming and rebranding, and established it as the most widely distributed Hispanic youth TV network. Prior to leading MTV Tr3s, Ballas-Traynor served as general manager of Univision’s Galavision, where she doubled the network’s ratings among the coveted 18-34 year-old demographic.
Most recently she was co-founder and EVP of CafeMom's MamásLatinas, a bilingual online destination dedicated to entertaining and empowering Latina moms, where she leveraged and aligned consumer insights and clients’ campaign objectives to develop innovative marketing solutions.
“I was drawn to the strong leadership team at Hemisphere and the tremendous opportunity to grow the networks’ ad sales platforms,” said Ballas-Traynor. “Hemisphere’s networks uniquely target important and underserved Hispanic segments with high-quality and relevant programming. I look forward to growing Hemisphere’s revenue streams by developing creative solutions for new and existing clients that marry our networks’ wide-ranging offerings with our clients’ specific objectives.”
Ballas-Traynor was named a “Media All Star” by Adweek and was profiled in The Hollywood Reporter’s “Latino Power 50” list. She has been recognized as a top “Women in Music” by Billboard Magazine and named one of the “25 Most Powerful Hispanic Women in the Entertainment Industry” by The Hollywood Reporter.
A native of Chile, Ballas-Traynor is a graduate from New York University and currently serves as Vice Chair on the board of the Hispanic Federation.


About Hemisphere Media Group, Inc.: Hemisphere Media Group (NASDAQ:HMTV) is the only publicly-traded pure-play U.S. media company targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America. Headquartered in Miami, Florida, Hemisphere owns and operates five leading U.S. Hispanic cable networks, two Latin American cable networks, and the leading broadcast television network in Puerto Rico. Hemisphere's networks consist of: Cinelatino, the leading Spanish-language movie channel with over 15 million subscribers across the U.S., Latin America and Canada, including 4.4 million subscribers in the U.S. and 11.5 million subscribers in Latin America, featuring the largest selection of contemporary Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the Caribbean; WAPA, Puerto Rico's highest-rated broadcast television network that produces more than 70 hours per week of top-rated news and entertainment programming; WAPA America, the leading cable network targeting Puerto Ricans and other Caribbean Hispanics living in the U.S., featuring the highly-rated news and entertainment programming produced by WAPA, with a U.S. distribution of 5.2 million subscribers; Pasiones, dedicated to showcasing the most popular telenovelas and drama series, with 4.4 million subscribers in the U.S. and 9.7 million subscribers in Latin America; Centroamerica TV, the leading network targeting Central Americans living in the U.S., featuring the most popular news, entertainment and soccer programming from Central America, distributed to 4.0 million U.S. subscribers, and Television Dominicana, the leading network targeting Dominicans living in the U.S., featuring the most popular news, entertainment and baseball programming from the Dominican Republic, with 3.0 million U.S. subscribers.
Contact Hemisphere: Katie Melenbrink / 646.705.2874 / kmelenbrink@hemispheretv.com
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