0001193125-15-048049.txt : 20150213 0001193125-15-048049.hdr.sgml : 20150213 20150213060937 ACCESSION NUMBER: 0001193125-15-048049 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20150213 DATE AS OF CHANGE: 20150213 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: RUBICON PROJECT, INC. CENTRAL INDEX KEY: 0001595974 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 208881738 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G SEC ACT: 1934 Act SEC FILE NUMBER: 005-88535 FILM NUMBER: 15608840 BUSINESS ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 BUSINESS PHONE: 310-207-0272 MAIL ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: NEWS CORP CENTRAL INDEX KEY: 0001564708 STANDARD INDUSTRIAL CLASSIFICATION: NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING [2711] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 0630 FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: 1211 AVENUE OF THE AMERICAS CITY: NEW YORK STATE: NY ZIP: 10036 BUSINESS PHONE: 212-416-3400 MAIL ADDRESS: STREET 1: 1211 AVENUE OF THE AMERICAS CITY: NEW YORK STATE: NY ZIP: 10036 FORMER COMPANY: FORMER CONFORMED NAME: NEWS Corp DATE OF NAME CHANGE: 20130628 FORMER COMPANY: FORMER CONFORMED NAME: New Newscorp Inc DATE OF NAME CHANGE: 20130611 FORMER COMPANY: FORMER CONFORMED NAME: New Newscorp LLC DATE OF NAME CHANGE: 20121214 SC 13G 1 d871375dsc13g.htm SCHEDULE 13G Schedule 13G

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

Schedule 13G

(Rule 13d-102)

Information to be Included in Statements Filed Pursuant to Rules 13d-1(b), (c) and (d) and

Amendments Thereto Filed Pursuant to Rule 13d-2

(Amendment No.     )*

 

 

The Rubicon Project, Inc.

(Name of Issuer)

Common Stock, par value $0.00001 per share

(Title of Class of Securities)

78112V102

(CUSIP Number)

December 31, 2014

(Date of Event which Requires Filing of this Statement)

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

 

 

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (the “Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

  1   

NAMES OF REPORTING PERSONS

 

News Corporation

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  ¨

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

    5    

SOLE VOTING POWER

 

4,746,349

   6   

SHARED VOTING POWER

 

-0-

   7   

SOLE DISPOSITIVE POWER

 

4,746,349

   8   

SHARED DISPOSITIVE POWER

 

-0-

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

4,746,349

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

Not applicable.

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

 

13.2% - See Item 4

  12  

TYPE OF REPORTING PERSON*

 

CO

Item 1(a) Name of Issuer:

The Rubicon Project, Inc.

 

Item 1(b) Address of Issuer’s Principal Executive Offices:

1281 Bluff Creek Drive, 4th Floor

Los Angeles, CA 90094

 

Item 2(a) Name of Person Filing:

News Corporation

 

Item 2(b) Address of Principal Business Office or, if none, Residence:

1211 Avenue of the Americas

New York, New York 10036

 

Item 2(c) Citizenship:

News Corporation is a corporation incorporated under the laws of the State of Delaware.

 

Item 2(d) Title of Class of Securities:

Common Stock, par value $0.00001 (“Shares”).

 

Item 2(e) CUSIP No.:

78112V102

Item 3 If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

Not applicable.

 

Item 4 Ownership:

(a) Amount beneficially owned: 4,746,349

(b) Percent of class: 13.2% - see below

(c) Number of shares as to which such person has:

(i) Sole power to vote or direct the vote: 4,746,349

(ii) Shared power to vote or direct the vote: -0-

(iii) Sole power to dispose or direct the disposition: 4,746,349

(iv) Shared power to dispose or direct the disposition: -0-

As of December 31, 2014, News Corporation was the beneficial owner of 4,746,349 Shares, constituting approximately 13.2% of the total number of outstanding Shares, based on 35,955,841 Shares outstanding as of October 27, 2014, as reported on the Issuer’s report on Form 10-Q for the quarterly period ended September 30, 2014 filed October 31, 2014.

 

Item 5 Ownership of Five Percent or Less of a Class:

Not applicable.

 

Item 6 Ownership of More Than Five Percent on Behalf of Another Person:

Not applicable.

 

Item 7 Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person:

Not applicable.

Item 8 Identification and Classification of Members of the Group:

Not applicable.

 

Item 9 Notice of Dissolution of Group:

Not applicable.

 

Item 10 Certification:

Not applicable.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date: February 13, 2015

 

NEWS CORPORATION
By: /s/ David B. Pitofsky
Name: David B. Pitofsky
Title: Executive Vice President, General Counsel and Chief Compliance Officer