0001493152-18-007095.txt : 20180515 0001493152-18-007095.hdr.sgml : 20180515 20180515163115 ACCESSION NUMBER: 0001493152-18-007095 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 81 CONFORMED PERIOD OF REPORT: 20180331 FILED AS OF DATE: 20180515 DATE AS OF CHANGE: 20180515 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Synergy CHC Corp. CENTRAL INDEX KEY: 0001562733 STANDARD INDUSTRIAL CLASSIFICATION: MEDICINAL CHEMICALS & BOTANICAL PRODUCTS [2833] IRS NUMBER: 990379440 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-55098 FILM NUMBER: 18837037 BUSINESS ADDRESS: STREET 1: 865 SPRING STREET CITY: WESTBROOK STATE: ME ZIP: 04092 BUSINESS PHONE: 615-939-9004 MAIL ADDRESS: STREET 1: 865 SPRING STREET CITY: WESTBROOK STATE: ME ZIP: 04092 FORMER COMPANY: FORMER CONFORMED NAME: Synergy Strips Corp. DATE OF NAME CHANGE: 20140429 FORMER COMPANY: FORMER CONFORMED NAME: Oro Capital Corporation, Inc. DATE OF NAME CHANGE: 20121121 10-Q 1 form10-q.htm

 

 

 

U. S. SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended March 31, 2018

 

[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ____________ to ____________

 

Synergy CHC Corp.

 

Nevada   000-55098   99-0379440
(State or other jurisdiction   (Commission   (IRS Employer
of Incorporation)   File Number)   Identification Number)

 

865 Spring Street

Westbrook, Maine 04092

(Address of principal executive offices)

 

(615) 939-9004

(Issuer’s Telephone Number)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [  ]

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every, Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Sec.232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [  ]

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule12b-2 of the Exchange Act.

 

  Large accelerated filer [  ] Accelerated filer [  ] Non-accelerated filer [  ] Smaller reporting company [X]
         
      (Do not check if smaller reporting company)
  Emerging Growth Company [  ]    

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [  ] No [X]

 

APPLICABLE ONLY TO CORPORATE ISSUERS

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: As of May 14, 2018, 89,862,683 shares of our common stock were issued and outstanding.

 

 

 

 
 

 

SYNERGY CHC CORP.

 

INDEX

 

Table of Contents

 

PART I FINANCIAL INFORMATION 3
     
Item 1. Condensed consolidated financial statements 3
     
  Condensed consolidated balance sheets as of March 31, 2018 (unaudited) and December 31, 2017 3
     
  Condensed consolidated statements of operations and comprehensive income for the three months ended March 31, 2018 and 2017 (unaudited) 4
     
  Condensed consolidated statements of cash flows for the three months ended March 31, 2018 and 2017 (unaudited) 5
     
  Notes to unaudited condensed consolidated financial statements 6
     
Item 2. Management’s discussion and analysis of financial condition and results of operations 22
     
Item 3. Quantitative and qualitative disclosures about market risk 25
     
Item 4. Controls and procedures 25
     
PART II OTHER INFORMATION 26
     
Item 1. Legal proceedings 26
     
Item 1A. Risk factors 26
     
Item 2. Unregistered sales of equity securities and use of proceeds 26
     
Item 3. Defaults upon senior securities 26
     
Item 4. Mine Safety Disclosures 26
     
Item 5. Other information 26
     
Item 6. Exhibits 26
     
Signatures 27

 

2
 

 

PART I – FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

Synergy CHC Corp.

Condensed Consolidated Balance Sheets

 

    March 31, 2018     December 31, 2017  
    (Unaudited)        
Assets                
Current Assets:                
Cash and cash equivalents   $ 1,686,181     $ 1,955,614  
Restricted cash     139,439       139,071  
Accounts receivable, net     3,847,981       4,333,608  
Prepaid expenses     807,491       1,143,251  
Inventory, net     3,248,155       2,842,376  
Total Current Assets     9,729,247       10,413,920  
                 
Fixes assets, net     378,309       293,205  
Goodwill     7,793,240       7,793,240  
Intangible assets, net     5,132,345       5,532,210  
Total Assets   $ 23,033,141     $ 24,032,575  
                 
Liabilities and Stockholders’ Equity                
Current Liabilities:                
Accounts payable and accrued liabilities   $ 4,174,093     $ 4,328,548  
Deferred revenue     6,793       3,058  
Provision for income taxes payable     194,902       94,956  
Current portion of long-term debt, net of debt discount and debt issuance cost, related party     1,932,194       2,487,233  
Royalties Payable     171,816       221,222  
Total Current Liabilities     6,479,798       7,135,017  
                 
Long-term Liabilities:                
Note payable, net of debt discount and debt issuance cost, related party     6,995,430       7,464,279  
Total Long-term Liabilities     6,995,430       7,464,279  
Total Liabilities     13,475,228       14,599,296  
                 
Commitments and contingencies                
                 
Stockholders’ Equity:                
Common stock, $0.00001 par value; 300,000,000 shares authorized; 89,862,683 and 89,862,683 shares issued and outstanding, respectively     899       899  
Additional paid in capital     18,496,418       18,376,801  
Accumulated other comprehensive loss     (17,476     (77,989
Accumulated deficit     (8,921,928     (8,866,432 )

Total stockholdersequity

    9,557,913       9,433,279  
Total Liabilities and Stockholders’ Equity   $ 23,033,141     $ 24,032,575  

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements

 

3
 

 

Synergy CHC Corp.

Unaudited Condensed Consolidated Statements of Operations and Comprehensive Income

 

   For the three months ended 
   March 31, 2018   March 31, 2017 
Revenue  $9,700,861   $10,788,319 
Cost of sales   2,809,908    2,502,530 
Gross profit   6,890,953    8,285,789 
           
Operating expenses          
Selling and marketing   4,252,703    2,897,197 
General and administrative   1,760,856    1,937,643 
Depreciation and amortization   451,486    292,318 
Total operating expenses   6,465,045    5,127,158 
           
Income from operations   425,908    3,158,631 
           
Other (income) expenses          
Interest income   (1,082)   (15)
Interest expense   270,176    247,364 
Remeasurement loss on translation of foreign subsidiary   10,698    14,243 
Loss on sale of assets   -    2,877 
Amortization of debt issuance cost   40,996    44,041 
           
Total other expenses   320,788    308,510 
           
Net income before income taxes   105,120    2,850,121 
Income tax expense   160,613    291,467 
Net (loss) income after tax  $(55,493)  $2,558,654 
           
Net (loss) income per share – basic  $(0.00)  $0.03 
Net (loss) income per share – diluted  $(0.00)  $0.03 
           
Weighted average common shares outstanding          
Basic   89,862,638    88,764,357 
Diluted   89,862,638    88,889,357 
           
Comprehensive income:          
Net (loss) income   (55,493)   2,558,654 
Foreign currency translation adjustment   60,513    (5,901)
Comprehensive income  $5,020   $2,552,753 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements

 

4
 

 

Synergy CHC Corp.

Unaudited Condensed Consolidated Statements of Cash Flows

 

   For the three months ended 
   March 31, 2018   March 31, 2017 
Cash Flows from Operating Activities          
Net (loss) income  $(55,493)  $2,558,654 
Adjustments to reconcile net (loss) income to net cash provided by operating activities:          
Depreciation and amortization   451,486    292,318 
Amortization of debt issuance cost   40,996    44,041 
Loss on sale of assets   -    2,877 
Stock based compensation expense   119,617    339,136 
Remeasurement loss on translation of foreign subsidiary   10,698    14,243 
Foreign currency transaction loss   112,876    76,849 
Non cash implied interest   23,208    23,194 
Changes in operating assets and liabilities:          
Accounts receivable   485,627    (1,031,743)
Inventory   (405,779)   362,153 
Prepaid expense   335,760    16,119 
Accounts payable and accrued liabilities   (178,084)   (994,245)
Deferred revenue   3,735    (27,267)
Net cash provided by operating activities   944,647    1,676,330 
           
Cash Flows from Investing Activities          
Payments for acquisition of fixed assets   (121,512)   (53,594)
Payment for acquisition of domain name   (15,213)   - 
Proceeds from sale of assets   -    6,199 
Restricted cash   (368)   (38,188)
Net cash used in investing activities   (137,093)   (85,583)
           
Cash Flows from Financing Activities          
Repayment of notes payable   (1,137,500)   (2,387,500)
Net cash used in financing activities   (1,137,500)   (2,387,500)
           
Effect of exchange rate on cash and cash equivalents   60,513    (5,901)
           
Net decrease in cash and cash equivalents   (269,433)   (802,654)
           
Cash and Cash Equivalents, beginning of period   1,955,614    2,517,642 
           
Cash and Cash Equivalents, end of period  $1,686,181   $1,714,988 
           
Supplemental Disclosure of Cash Flow Information:          
Cash paid during the period for:          
Interest  $416,904   $243,088 
Income taxes  $56,220   $411,075 
           
           
           

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements

 

5
 

 

Synergy CHC Corp.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

Note 1 – Nature of the Business

 

Synergy CHC Corp. (“Synergy”, “we”, “us”, “our” or the “Company”) (formerly Synergy Strips Corp.) was incorporated on December 29, 2010 in Nevada under the name “Oro Capital Corporation.” On April 21, 2014, the Company changed its fiscal year end from July 31 to December 31. On April 28, 2014, the Company changed its name to “Synergy Strips Corp.”. On August 5, 2015, the Company changed its name to “Synergy CHC Corp.”

 

The Company is a consumer health care company that is in the process of building a portfolio of best-in-class consumer product brands. Synergy’s strategy is to grow its portfolio both organically and by further acquisition.

 

Synergy is the sole owner of six subsidiaries: Neuragen Corp., Breakthrough Products, Inc., NomadChoice Pty Ltd., Synergy CHC Inc., Sneaky Vaunt Corp. and The Queen Pegasus Corp. and the results have been consolidated in these statements.

 

Note 2 – Summary of Significant Accounting Policies

 

General

 

The accompanying condensed consolidated financial statements as of March 31, 2018 and December 31, 2017 and for the three months ended March 31, 2018 and 2017 are unaudited. These unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) for interim financial information and are presented in accordance with the requirements of Rule S-X of the Securities and Exchange Commission (the “SEC”) and with the instructions to Form 10-Q. Accordingly, they do not include all the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three months ended March 31, 2018 are not necessarily indicative of the results that may be expected for the fiscal year ending December 31, 2018. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2017 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on April 2, 2018.

 

Basis of Presentation

 

The unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates. Significant estimates are assumptions about collection of accounts receivable, useful life of fixed and intangible assets, goodwill and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

 

Cash and Cash Equivalents

 

The Company considers all cash on hand and in banks, including accounts in book overdraft positions, certificates of deposit and other highly-liquid investments with maturities of three months or less, when purchased, to be cash and cash equivalents. As of March 31, 2018, the Company had no cash equivalents. The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured limit of $250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At March 31, 2018, the uninsured balance amounted to $1,143,835.

 

Capitalization of Fixed Assets

 

The Company capitalizes expenditures related to property and equipment, subject to a minimum rule, that have a useful life greater than one year for: (1) assets purchased; (2) existing assets that are replaced, improved or the useful lives have been extended; or (3) all land, regardless of cost. Acquisitions of new assets, additions, replacements and improvements (other than land) costing less than the minimum rule in addition to maintenance and repair costs, including any planned major maintenance activities, are expensed as incurred.

 

6
 

 

Intangible Assets

 

We evaluate the recoverability of intangible assets periodically and take into account events or circumstances that warrant revised estimates of useful lives or that indicate that impairment exists. All of our intangible assets are subject to amortization except intellectual property of $1,450,000 acquired as part of Asset Purchase Agreement entered into with Factor Nutrition LLC on January 22, 2015 and $10,000 acquired as part of an Asset Purchase Agreement entered into with Perfekt Beauty Holdings LLC and CDG Holdings, LLC on June 21, 2017. Intangible assets are amortized on a straight line basis over the useful lives. As of March 31, 2018, our qualitative analysis of intangible assets with indefinite lives did not indicate any impairment.

 

Long-lived Assets

 

Long-lived assets include equipment and intangible assets other than those with indefinite lives. We assess the carrying value of our long-lived asset groups when indicators of impairment exist and recognize an impairment loss when the carrying amount of a long-lived asset is not recoverable when compared to undiscounted cash flows expected to result from the use and eventual disposition of the asset.

 

Indicators of impairment include significant underperformance relative to historical or projected future operating results, significant changes in our use of the assets or in our business strategy, loss of or changes in customer relationships and significant negative industry or economic trends. When indications of impairment arise for a particular asset or group of assets, we assess the future recoverability of the carrying value of the asset (or asset group) based on an undiscounted cash flow analysis. If carrying value exceeds projected, net, undiscounted cash flows, an additional analysis is performed to determine the fair value of the asset (or asset group), typically a discounted cash flow analysis, and an impairment charge is recorded for the excess of carrying value over fair value. As of March 31, 2018, our qualitative analysis of long-lived assets did not indicate any impairment.

 

Goodwill

 

An asset purchase is accounted for under the purchase method of accounting. Under that method, assets and liabilities of the business acquired are recorded at their estimated fair values as of the date of the acquisition, with any excess of the cost of the acquisition over the estimated fair value of the net tangible and intangible assets acquired recorded as goodwill. As of March 31, 2018, our qualitative analysis of goodwill did not indicate any impairment.

 

Revenue Recognition

 

Adoption of ASU 2014-09, Revenue from Contracts with Customers

 

On January 1, 2018, the Company adopted Financial Accounting Standards Board (FASB) Accounting Standards Codification Topic 606, Revenue from Contracts with Customers (ASC 606) using the modified retrospective (cumulative effect) transition method. Under this transition method, results for reporting periods beginning January 1, 2018 or later are presented under ASC 606, while prior period results continue to be reported in accordance with previous guidance. The cumulative effect of the initial application of ASC 606 was immaterial, no adjustment was recorded to the opening balance of retained earnings. The timing of revenue recognition for our various revenue streams was not materially impacted by the adoption of this standard. The Company believes its business processes, systems, and controls are appropriate to support recognition and disclosure under ASC 606. In addition, the adoption has led to increased footnote disclosures. Overall, the adoption of ASC 606 did not have a material impact on the Company’s condensed consolidated balance sheet, statement of operations and comprehensive income and statement of cash flows for the three months ended March 31, 2018. ASC 606 also requires additional disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to fulfill a contract. As described below, the analysis of contracts under ASC 606 supports the recognition of revenue at a point in time, resulting in revenue recognition timing that is materially consistent with the Company’s historical practice of recognizing product revenue when title and risk of loss pass to the customer.

 

Policy

 

The Company recognizes revenue in accordance with the Financial Accounting Standards Board’s (“FASB”), Accounting Standards Codification (“ASC”) ASC 606, Revenue from Contracts with Customers (“ASC 606”). Revenues are recognized when control is transferred to customers in amounts that reflect the consideration the Company expects to be entitled to receive in exchange for those goods. Revenue recognition is evaluated through the following five steps: (i) identification of the contract, or contracts, with a customer; (ii) identification of the performance obligations in the contract; (iii) determination of the transaction price; (iv) allocation of the transaction price to the performance obligations in the contract; and (v) recognition of revenue when or as a performance obligation is satisfied.

 

The Company recognizes revenue upon shipment from its fulfillment centers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases, ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Freight billed to customers is presented as revenues, and the related freight costs are presented as cost of goods sold. Cancelled orders are refunded if not already dispatched, refunds are only paid if stock is damaged in transit, discounts are only offered with specific promotions and orders will be refilled if lost in transit.

 

Contract Assets

 

The Company does not have any contract assets such as work-in-process. All trade receivables on the Company’s condensed consolidated balance sheet are from contracts with customers.

 

Contract Costs

 

Costs incurred to obtain a contract are capitalized unless short term in nature. As a practical expedient, costs to obtain a contract that are short term in nature are expensed as incurred. The Company does not have any contract costs capitalized as of March 31, 2018.

 

Contract Liabilities - Deferred Revenue

 

The Company’s contract liabilities consist of advance customer payments and deferred revenue. Deferred revenue results from transactions in which the Company has been paid for products by customers, but for which all revenue recognition criteria have not yet been met. Once all revenue recognition criteria have been met, the deferred revenues are recognized.

 

Accounts receivable

 

Accounts receivable are generally unsecured. The Company establishes an allowance for doubtful accounts receivable based on the age of outstanding invoices and management’s evaluation of collectability. Accounts are written off after all reasonable collection efforts have been exhausted and management concludes that likelihood of collection is remote. Any future recoveries are applied against the allowance for doubtful accounts.

 

Advertising Expense

 

The Company expenses marketing, promotions and advertising costs as incurred. Such costs are included in selling expense in the accompanying unaudited condensed consolidated statements of income.

 

Research and Development

 

Costs incurred in connection with the development of new products and processing methods are charged to general and administrative expenses as incurred.

 

Income Taxes

 

The Company utilizes FASB ASC 740, “Income Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.

 

7
 

 

The Company generated a deferred tax asset through net operating loss carry-forward. However, a valuation allowance of 100% has been established due to the uncertainty of the Company’s realization of the net operating loss carry forward prior to its expiration.

 

NomadChoice Pty Ltd, the Company’s wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

 

Synergy CHC Inc. is a wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

 

Net Earnings (Loss) Per Common Share

 

The Company computes earnings per share under ASC subtopic 260-10, Earnings Per Share. Basic earnings (loss) per share is computed by dividing the net income (loss) attributable to the common stockholders (the numerator) by the weighted average number of shares of common stock outstanding (the denominator) during the reporting periods. Diluted earnings per share is computed by increasing the denominator by the weighted average number of additional shares that could have been outstanding from securities convertible into common stock (using the “treasury stock” method), unless their effect on net loss per share is anti-dilutive. As of March 31, 2018 and 2017, options to purchase 8,666,667 and 6,300,000 shares of common stock, respectively, were outstanding. As of both March 31, 2018 and 2017, warrants to purchase 1,000,000 shares of common stock were outstanding.

 

The following is a reconciliation of the number of shares used in the calculation of basic earnings per share and diluted earnings per share for the three months ended March 31, 2018, and 2017:

 

   2018   2017 
         
Net (loss) income after tax  $(55,493)  $2,558,654 
           
Weighted average common shares outstanding   89,862,683    88,764,357 
Common stock to be issued   -    125,000 
Dilutive potential common shares   89,862683    88,889,357 
           
Net (loss) earnings per share:          
Basic  $(0.00)  $0.03 
Diluted  $(0.00)  $0.03 

 

The following securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive:

 

   2018   2017 
         
Options to purchase common stock   8,666,667    6,300,000 
Warrants to purchase common stock   1,000,000    1,000,000 
    9,666,667    7,300,000 

 

Fair Value Measurements

 

The Company measures and discloses the fair value of assets and liabilities required to be carried at fair value in accordance with ASC 820, Fair Value Measurements and Disclosures. ASC 820 defines fair value, establishes a framework for measuring fair value, and enhances fair value measurement disclosure.

 

8
 

 

ASC 825 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825 establishes three levels of inputs that may be used to measure fair value:

 

Level 1 - Quoted prices for identical assets or liabilities in active markets to which we have access at the measurement date.

 

Level 2 - Inputs other than quoted prices within Level 1 that are observable for the asset or liability, either directly or indirectly.

 

Level 3 - Unobservable inputs for the asset or liability.

 

The determination of where assets and liabilities fall within this hierarchy is based upon the lowest level of input that is significant to the fair value measurement.

 

As of March 31, 2018, the Company has determined that there were no assets or liabilities measured at fair value.

 

Inventory

 

Inventory consists of raw materials, components and finished goods. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value. Finished goods include the cost of labor to assemble the items.

 

Stock-Based Compensation

 

ASC 718, “Compensation – Stock Compensation,” prescribes accounting and reporting standards for all share-based payment transactions in which employee services are acquired. Transactions include incurring liabilities, or issuing or offering to issue shares, options, and other equity instruments such as employee stock ownership plans and stock appreciation rights. Share-based payments to employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period).

 

The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of ASC 505-50, “Equity – Based Payments to Non-Employees.” Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable: (a) the goods or services received; or (b) the equity instruments issued. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date.

 

Foreign Currency Translation

 

The functional currency of one of the Company’s foreign subsidiaries (Nomadchoice Pty Ltd.) is the U.S. Dollar. The Company’s foreign subsidiary maintains its records using local currency (Australian Dollar). All monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at quarter end exchange rates, non-monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at transaction day exchange rates. Income and expense items related to non-monetary items were translated at exchange rates prevailing during the transaction date and other incomes and expenses were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, were recorded in the statements of operations as Remeasurement gain or loss on translation of foreign subsidiary.

 

The functional currency of the Company’s other foreign subsidiary (Synergy CHC Inc.) is the Canadian Dollar (CAD). The Company’s foreign subsidiary maintains its records using local currency (CAD). All assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at period end exchange rates and stockholders’ equity is translated at the historical rates. Income and expense items were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, are reported as other comprehensive income and accumulated other comprehensive income in the stockholder’s equity in accordance with ASC 220 – Comprehensive Income.

 

Translation gains and losses that arise from exchange rate fluctuations from transactions denominated in a currency other than the functional currency are translated into either Australian Dollars or Canadian Dollars, as the case may be, at the rate on the date of the transaction and included in the results of operations as incurred.

 

9
 

 

Concentrations of Credit Risk

 

In the normal course of business, the Company provides credit terms to its customers; however, collateral is not required. Accordingly, the Company performs credit evaluations of its customers and maintains allowances for possible losses which, when realized, were within the range of management’s expectations. From time to time, a higher concentration of credit risk exists on outstanding accounts receivable for a select number of customers due to individual buying patterns.

 

Warehousing costs

 

Warehouse costs include all third party warehouse rent fees and are charged to selling and marketing expenses as incurred. Any additional costs relating to assembly or special pack-outs of the Company’s products are charged to cost of sales.

 

Product display costs

 

All displays manufactured and purchased by the Company are for placement of product in retail stores. This also includes all costs for display execution and setup and retail services are charged to cost of sales and expensed as incurred.

 

Cost of Sales

 

Cost of sales includes the purchase cost of products sold and all costs associated with getting the products into the retail stores including buying and transportation costs.

 

Debt Issuance Costs

 

Debt issuance costs consist primarily of arrangement fees, professional fees and legal fees. These costs are netted off with the related loan and are being amortized to interest expense over the term of the related debt facilities.

 

Shipping Costs

 

Shipping and handling costs billed to customers are recorded in sales. Shipping costs incurred by the company are recorded in selling and marketing expenses.

 

Related parties

 

Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. All transactions with related parties are recorded at fair value of the goods or services exchanged.

 

Segment Reporting

 

Segment identification and selection is consistent with the management structure used by the Company’s chief operating decision maker to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s chief operating decision maker does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregate basis.

 

10
 

 

Recent Accounting Pronouncements

 

ASU 2018-05

 

This Accounting Standards Update adds SEC paragraphs pursuant to the SEC Staff Accounting Bulletin No. 118, which expresses the view of the staff regarding application of Topic 740, Income Taxes, in the reporting period that includes December 22, 2017 - the date on which the Tax Cuts and Jobs Act (H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018) was signed into law. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-02

 

On December 22, 2017, the U.S. federal government enacted a tax bill, H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018 (Tax Cuts and Jobs Act of 2017). Stakeholders raised a narrow-scope financial reporting issue that arose as a consequence of the Tax Cuts and Jobs Act of 2017. The amendments in this Update allow a reclassification from accumulated other comprehensive income to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act of 2017. The amendments in this Update affect any entity that is required to apply the provisions of Topic 220, Income Statement-Reporting Comprehensive Income, and has items of other comprehensive income for which the related tax effects are presented in other comprehensive income as required by GAAP. The amendments in this update is effective for all entities for fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. Early adoption of the amendments in this Update is permitted, including adoption in any interim period, (1) for public business entities for reporting periods for which financial statements have not yet been issued and (2) for all other entities for reporting periods for which financial statements have not yet been made available for issuance. The amendments in this Update should be applied either in the period of adoption or retrospectively to each period (or periods) in which the effect of the change in the U.S. federal corporate income tax rate in the Tax Cuts and Jobs Act is recognized.

 

This Accounting Standards Update is the final version of Proposed Accounting Standards Update 2018-210—Income Statement—Reporting Comprehensive Income (Topic 220), which has been deleted. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-01

 

The amendments in this Update provide an optional transition practical expedient to not evaluate under Topic 842 existing or expired land easements that were not previously accounted for as leases under Topic 840, Leases. An entity that elects this practical expedient should evaluate new or modified land easements under Topic 842 beginning at the date that the entity adopts Topic 842. An entity that does not elect this practical expedient should evaluate all existing or expired land easements in connection with the adoption of the new lease requirements in Topic 842 to assess whether they meet the definition of a lease. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-13

 

In September 2017, the FASB issued Accounting Standard Update (ASU) 2017-13, Revenue Recognition (Topic 605), Revenue from Contracts with Customers (Topic 606), Leases (Topic 840), and Leases (Topic 842). The effective date for ASU 2017-13 is for fiscal years beginning after December 15, 2018. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-09

 

The Board is issuing this Update to provide clarity and reduce both (1) diversity in practice and (2) cost and complexity when applying the guidance in Topic 718, Compensation—Stock Compensation, to a change to the terms or conditions of a share-based payment award.

 

The amendments in this Update provide guidance about which changes to the terms or conditions of a share-based payment award require an entity to apply modification accounting in Topic 718. The amendment is Effective for all entities for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. Early adoption is permitted, including adoption in any interim period, for (1) public business entities for reporting periods for which financial statements have not yet been issued and (2) all other entities for reporting periods for which financial statements have not yet been made available for issuance.

 

This Update is the final version of Proposed Accounting Standards Update 2016-360—Compensation—Stock Compensation (Topic 718)—Scope of Modification Accounting, which has been deleted. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2017-04

 

In January 2017, the FASB issued ASU 2017-04, Intangibles-Goodwill and Other (Topic 350), which simplifies the goodwill impairment test. The effective date for ASU 2017-04 is for fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. We are currently evaluating the impact of adopting ASU 2017-04 on our consolidated financial statements.

 

ASU No. 2017-01

 

In January 2017, the FASB issued ASU No. 2017-01, Business Combinations (Topic 805): Clarifying the Definition of a Business. This new standard clarifies the definition of a business and provides a screen to determine when an integrated set of assets and activities is not a business. The screen requires that when substantially all of the fair value of the gross assets acquired (or disposed of) is concentrated in a single identifiable asset or a group of similar identifiable assets, the set is not a business. This new standard was effective for the Company on January 1, 2018. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2016-18

 

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230), which requires that restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total cash amounts shown on the statement of cash flows. The effective date for ASU 2016-18 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

ASU 2016-15

 

In August 2016, the FASB issued AS 2016-15, Classification of Certain Cash Receipts and Cash Payments, which clarifies how certain cash receipts and cash payments are presented and classified in the statement of cash flows. The effective date for ASU 2016-15 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

11
 

 

ASU 2016-09

 

In March 2016, the FASB issued ASU No. 2016-09, Compensation – Stock Compensation, or ASU No. 2016-09. The areas for simplification in this Update involve several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. For public entities, the amendments in this Update are effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Early adoption is permitted in any interim or annual period. If an entity early adopts the amendments in an interim period, any adjustments should be reflected as of the beginning of the fiscal year that includes that interim period. An entity that elects early adoption must adopt all of the amendments in the same period. Amendments related to the timing of when excess tax benefits are recognized, minimum statutory withholding requirements, forfeitures, and intrinsic value should be applied using a modified retrospective transition method by means of a cumulative-effect adjustment to equity as of the beginning of the period in which the guidance is adopted. Amendments related to the presentation of employee taxes paid on the statement of cash flows when an employer withholds shares to meet the minimum statutory withholding requirement should be applied retrospectively. Amendments requiring recognition of excess tax benefits and tax deficiencies in the income statement and the practical expedient for estimating expected term should be applied prospectively. An entity may elect to apply the amendments related to the presentation of excess tax benefits on the statement of cash flows using either a prospective transition method or a retrospective transition method. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

12
 

 

ASU 2016-01

 

In January 2016, the FASB issued ASU 2016-01, which amends the guidance in U.S. GAAP on the classification and measurement of financial instruments. Changes to the current guidance primarily affect the accounting for equity investments, financial liabilities under the fair value option, and the presentation and disclosure requirements for financial instruments. In addition, the ASU clarifies guidance related to the valuation allowance assessment when recognizing deferred tax assets resulting from unrealized losses on available-for-sale debt securities. The new standard is effective for fiscal years and interim periods beginning after December 15, 2017, and upon adoption, an entity should apply the amendments by means of a cumulative-effect adjustment to the balance sheet at the beginning of the first reporting period in which the guidance is effective. Early adoption is not permitted except for the provision to record fair value changes for financial liabilities under the fair value option resulting from instrument-specific credit risk in other comprehensive income. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial statements.

 

Note 3 – Inventory

 

Inventory consists of finished goods, components and raw materials. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value.

 

The carrying value of inventory consisted of the following:

 

   March 31, 2018   December 31, 2017 
Finished goods  $2,098,897   $1,507,344 
Components   809,882    1,197,228 
Inventory in transit   60,760    45,188 
Raw materials   278,616    92,616 
Total inventory  $3,248,155   $2,842,376 

 

On January 22, 2015, inventory was pledged to Knight Therapeutics under the Loan Agreement (see note 10).

 

13
 

 

Note 4 – Accounts Receivable

 

Accounts receivable, net of allowances for sales returns and doubtful accounts, consisted of the following:

 

   March 31, 2018   December 31, 2017 
Trade accounts receivable  $3,847,981   $4,333,608 
Less allowances   -    - 
Total accounts receivable, net  $3,847,981   $4,333,608 

 

Note 5 – Prepaid Expenses

 

Prepaid expenses consisted of the following:

 

   March 31, 2018   December 31, 2017 
Advances for inventory  $41,388   $206,973 
Components   8,004    104,668 
Media production   83,166    109,388 
Insurance   50,517    41,548 
Trade shows   8,600    17,150 
Deposits   50,640    44,841 
Rent   -    19,500 
Promotion - Bloggers   172,773    246,592 
License agreement   133,333    158,333 
Software subscriptions   12,031    20,513 
Rebranding   127,480    32,841 
Clinical Research   47,490    47,490 
Advertising   6,500    2,500 
Promotions   -    37,500 
Miscellaneous   65,569    53,414 
Total  $807,491   $1,143,251 

 

Note 6 – Concentration of Credit Risk

 

Cash and cash equivalents

 

The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured limit of $250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At March 31, 2018 and December 31, 2017, the uninsured balances amounted to $1,143,835 and $1,557,373, respectively.

 

Accounts receivable

 

As of March 31, 2018, three customers accounted for 71% of the Company’s accounts receivable. As of December 31, 2017, three customers accounted for 88% of the Company’s accounts receivable.

 

Major customers

 

For the three months ended March 31, 2018, three customers accounted for approximately 41% of the Company’s net revenue. For the year ended December 31, 2017, two customers accounted for approximately 42% of the Company’s net revenues. Substantially all of the Company’s business is with companies in the United States.

 

Major suppliers

 

For the three months ended March 31, 2018 and the year ended December 31, 2017, our products were made by the following suppliers:

 

FOCUSfactor   Atrium Innovations - Pittsburgh, PA   Vit-Best Nutrition, Inc. - Tustin, CA
Flat Tummy Tea   Caraway Tea Company, LLC - Highland, NY   -
Neuragen   C-Care, LLC - Linthicum Heights, MD   -
UrgentRx   Capstone Nutrition - Ogden, UT   -
Hand MD   HealthSpecialty - Santa Fe Springs, CA    
Sneaky Vaunt   Dongguan Jingrui - China    
The Queen Pegasus   Skin Actives – Gilbert, AZ    
The Queen Pegasus   Ningbo Beautiful Daily Cosmetics - Zhejiang, China    

 

It is the opinion of management that the products can be produced by other manufacturers and the choice to utilize these suppliers is not a significant concentration.

 

14
 

 

Note 7 – Fixed Assets and Intangible Assets

 

As of March 31, 2018, and December 31, 2017, fixed assets and intangible assets consisted of the following:

 

   March 31, 2018   December 31, 2017 
         
Property and equipment  $558,869   $437,358 
Less accumulated depreciation   (180,560)   (144,153)
Fixed assets, net  $378,309   $293,205 

 

Depreciation expense for the three months ended March 31, 2018 and 2017 was $36,408 and $25,065, respectively.

 

   March 31, 2018   December 31, 2017 
         
FOCUSfactor intellectual property  $1,450,000   $1,450,000 
Per-fekt intellectual property   10,000    10,000 
Intangible assets subject to amortization   7,150,165    7,134,952 
Less accumulated amortization   (3,477,820)   (3,062,742)
Intangible assets, net  $5,132,345   $5,532,210 

 

Amortization expense for the three months ended March 31, 2018 and 2017 was $415,078 and $267,253, respectively. These intangible assets were acquired through an Asset Purchase Agreement and Stock Purchase Agreements entered into during 2015.

 

Note 8 – Related Party Transactions

 

The Company accrued and paid consulting fees of $57,917 for one month to a company owned by Mr. Jack Ross, Chief Executive Officer of the Company. The Company expensed $57,917 during the three months ended March 31, 2018. As of March 31, 2018, the total outstanding balance was $0 for consulting fees and reimbursements.

 

On January 22, 2015, the Company entered into a Loan Agreement with Knight Therapeutics (Barbados) Inc. (“Knight”), a related party, for the purchase of the Focus Factor assets. At March 31, 2018, the Company owed Knight $0 on this loan, net of debt issuance cost (see Note 10).

 

On June 26, 2015, the Company entered into a Security Agreement with Knight Therapeutics, Inc. (“Knight Therapeutics”), through its wholly owned subsidiary Neuragen Corp., for the purchase of Knight Therapeutics, Inc.’s assets. At March 31, 2018, the Company owed Knight Therapeutics $279,855 in relation to this agreement (see Note 10).

 

On August 18, 2015, the Company entered into a Consulting Agreement with Kara Harshbarger, the co-founder of Hand MD, LLC, pursuant to which she will provide marketing and sales related service. The Company pays Ms. Harshbarger $10,000 a month for one year unless the Consulting Agreement is terminated earlier by either party. The Company has extended this agreement on a month to month basis. Hand MD, LLC is a 50% owner in Hand MD Corp. The Company expensed $30,000 through payroll for the three months ended March 31, 2018. As of March 31, 2018, the total outstanding balance was $0.

 

On November 12, 2015, the Company entered into a Loan Agreement with Knight for the purchase of NomadChoice Pty Limited and Breakthrough Products, Inc. At March 31, 2018, the Company owed Knight $0 on this loan, net of debt issuance cost (see Note 10).

 

On August 9, 2017, the Company entered into a Loan Agreement with Knight for a working capital loan. At March 31, 2018, the Company owed Knight $8,647,769 on this loan, net of debt issuance cost (see Note 10).

 

The Company expensed royalty of $147,022 during the three months ended March 31, 2018. At March 31, 2018 NomadChoice Pty Ltd., a subsidiary of the Company, owed Knight Therapeutics $143,818 in connection with a royalty distribution agreement.

 

The Company expensed royalty of $5,662 during the three months ended March 31, 2018. At March 31, 2018 Sneaky Vaunt Corp., a subsidiary of the Company, owed Knight Therapeutics $5,662 in connection with a royalty distribution agreement.

 

The Company expensed commissions of $13,553 during the three months ended March 31, 2018. At March 31, 2018 Sneaky Vaunt Corp., a subsidiary of the Company, owed Founded Ventures, owned by a shareholder in the Company, $11,489 in connection with a commission agreement.

 

The Company expensed royalty of $1,564 during the three months ended March 31, 2018. At March 31, 2018 The Queen Pegasus, a subsidiary of the Company, owed Knight Therapeutics $1,564 in connection with a royalty distribution agreement.

 

The Company expensed commissions of $2,985 during the three months ended March 31, 2018. At March 31, 2018, The Queen Pegasus, a subsidiary of the Company, owed Founded Ventures $1,985 in connection with a commission agreement.

 

The Company paid $62,500 during the three months ended March 31, 2018 to Hand MD, Corp, related to a royalty agreement. At March 31, 2018, the Company owed Hand MD Corp. $171,817 in minimum future royalties.

 

15
 

 

Note 9 – Accounts Payable and Accrued Liabilities

 

As of March 31, 2018, and December 31, 2017, accounts payable and accrued liabilities consisted of the following:

 

   March 31, 2018   December 31, 2017 
Accrued payroll  $276,342   $296,491 
Accrued legal fees   174,698    96,017 
Accounting fees   -    19,681 
Commissions   53,950    178,286 
Professional Fees   32,109    45,921 
Manufacturers   2,648,721    2,147,751 
Promotions   111,281    897,925 
Rent   -    19,500 
Customers   17,278    106,395 
Interest   -    147,000 
Royalties, related party    230,577    138,143 
Warehousing   33,419    10,388 
Inventory   428,831    - 
Others   166,887    225,050 
Total  $4,174,093   $4,328,548 

 

Note 10 – Notes Payable

 

The Company’s loans payable at March 31, 2018 and December 31, 2017 are as follows:

 

   March 31, 2018   December 31, 2017 
         
Loans payable  $9,279,855   $10,344,739 
Unamortized debt issuance cost   (352,231)   (393,227)
Total   8,927,624    9,951,512 
Less: Current portion   (1,932,194)   (2,487,233)
Long-term portion  $6,995,430   $7,464,279 

 

$6,000,000 January 22, 2015 Loan:

 

On January 22, 2015, the Company entered into a Loan and Security Agreement (“Loan Agreement”) with Knight Therapeutics (Barbados) Inc. (“Knight”), pursuant to which Knight agreed to loan the Company $6.0 million (the “Loan”), and which amount was borrowed at closing (the “Financing”) for the purpose of acquiring the Focus Factor Business (defined below). At closing, the Company paid Knight an origination fee of $120,000 and a work fee of $60,000 and also paid $40,000 of Knight’s expenses associated with the Loan. The Loan bears interest at a rate of 15% per year; provided, however, that upon the occurrence of an equity or convertible equity offering by the Company of at least $1.0 million, the interest rate will drop to 13% per year. Interest accrues quarterly and is payable in arrears on March 31, June 30, September 30 and December 31 in each year, beginning on March 31, 2015.

 

All outstanding principal and accrued and unpaid interest is due on the earliest to occur of either January 20, 2017 (the “Maturity Date”), or the date that Knight, in its discretion, accelerates the Company’s obligations due to an event of default. The Company may extend the Maturity Date for two successive additional 12-month periods if at March 31, 2016 and March 31, 2017, respectively, the Company’s revenues exceed $13.0 million and its EBITDA exceeds $2.0 million for the respective 12-month period then ending. These covenants were achieved, therefore the Company chose to extend the loan for the first 12-month period to January 20, 2018. Principal payments under the Loan Agreement commenced on June 30, 2015 and continued quarterly as set forth on the Repayment Schedule to the Loan Agreement. This Loan was repaid in full on January 20, 2018. The Company recognized and paid interest expense of $4,611 during the three months ended March 31, 2018. Accrued interest expense was $0 as of March 31, 2018.

 

Subject to certain restrictions, the Company could prepay the outstanding principal of the Loan (in whole but not in part) at any time if the Company pays a concurrent prepayment fee equal to the greater of (i) the total unpaid annual interest that would have been payable during the year in which the prepayment is made if the prepayment is made prior to the first anniversary of the closing, and (ii) $300,000. The Company’s obligations under the Loan Agreement are secured by a first priority security interest in all present and future assets of the Company. The Company also agreed to not pledge or otherwise encumber its intellectual property assets, subject to certain customary exceptions.

 

The Loan Agreement includes customary representations, warranties, and affirmative and restrictive covenants, including covenants to attain and maintain certain financial metrics, and to not merge or dispose of assets, acquire other businesses (except for businesses substantially similar or complementary to the Company’s business and the aggregate consideration to be paid does not exceed $100,000) or make capital expenditures in excess of $100,000 over the Company’s annual business plan in any year. The Loan Agreement also includes customary events of default, including payment defaults, breaches of covenants, change of control and material adverse effect default. Upon the occurrence of an event of default and during the continuation thereof, the principal amount of the Loan will bear a default interest rate of an additional 5%.

 

16
 

 

In connection with the Loan Agreement, the Company issued to Knight a warrant that entitled Knight to purchase 4,595,187 shares of common stock of the Company (“Common Stock”) on or prior to close of business on January 30, 2015 (the “ST Warrant”). The aggregate exercise price of the Common Stock under the ST Warrant is $1.00. Knight exercised the ST Warrant on January 22, 2015. Also in connection with the Loan Agreement, the Company issued to Knight a warrant to purchase 3,584,759 shares of Common Stock on or prior to the close of business of January 22, 2025 (the “LT Warrant”). The exercise price per share of the Common Stock under the LT Warrant is $0.34. The LT Warrant provides for cashless exercise. The LT Warrant also provides that in the event the closing price of the Common Stock remains above $1.00 for six consecutive months, Knight will forfeit the difference between the number of shares acquired under the LT Warrant prior to 90 days after such six-month period, and 25% of the shares purchasable under the LT Warrant.

 

The beneficial conversion feature of the warrants issued to Knight amounted to $1,952,953 (ST warrants) and $1,462,560 (LT warrants), respectively, and was recorded as debt discount of the corresponding debt.

 

During 2016, this debt discount was fully expensed in conjunction with the cancellation of all warrants and options held by Knight.

 

The Company also recorded deferred financing costs of $289,045 with respect to the Knight loan. The Company recognized amortization of deferred financing costs of $3,257 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $0.

 

$950,000 June 26, 2015 Security Agreement:

 

On June 26, 2015, the Company, through its wholly owned subsidiary, Neuragen Corp. (“Neuragen”), issued a 0% promissory note in a principal amount of $950,000 in connection with an Asset Purchase Agreement. The note requires $250,000 to be paid on or before June 30, 2016, and $700,000 to be paid in quarterly installments (beginning with the quarter ended September 30, 2015) equal to the greater of $12,500 or 5% of U.S. net sales, and 2% of U.S. net sales of Neuragen for 60 months thereafter. The payment of such amounts is secured by a security interest in certain assets, undertakings and property (“Collateral”) pursuant to the Security Agreement, which will be released upon receipt of total payments of $1.2 million.

 

The Company also recorded deferred financing costs of $10,486 with respect to the above agreement. The Company recognized amortization of deferred financing costs of $0 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $0. The Company recorded present value of future payments of $279,855 and $282,240 as of March 31, 2018 and December 31, 2017, respectively. The Company recorded imputed interest expense of $10,115 for the three months ended March 31, 2018.

 

During the three months ended March 31, 2018, the Company made payments of $12,500 in connection with this Security Agreement.

 

$5,500,000 November 12, 2015 Loan:

 

On November 12, 2015, we entered into a First Amendment to Loan Agreement (“First Amendment”) with Knight, pursuant to which Knight agreed to loan us an additional $5.5 million, and which amount was borrowed at closing (the “Financing”) for the purpose of acquiring Breakthrough Products, Inc. and NomadChoice Pty Limited through Stock Purchase Agreements. At closing, we paid Knight an origination fee of $110,000 and a work fee of $55,000 and also paid $24,000 of Knight’s expenses associated with the Loan. The Loan bears interest at a rate of 15% per year. The interest rate will decrease to 13% if we meet certain equity-fundraising targets. The amended Loan Agreement matured on November 11, 2017 and was fully paid.

 

In connection with the First Amendment, we issued Knight a warrant that entitles Knight to purchase 5,550,625 shares of our common stock (“Knight Warrant Shares”) representing approximately 6.5% of our fully diluted capital, which Knight exercised in full on November 12, 2015. Knight also received a 10-year warrant entitling Knight to purchase up to 4,547,243 shares of our common stock at $0.49 per share (“Knight Warrants”).

 

The beneficial conversion feature of the Knight warrants amounted to $2,553,287 (5,550,625 warrants) and $2,067,258 (4,547,243 warrants), respectively, and was recorded as debt discount of the corresponding debt in 2015.

 

During 2016, this debt discount was fully expensed in conjunction with the cancellation of all warrants and options held by Knight.

 

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$10,000,000 August 9, 2017 Loan:

 

On August 9, 2017, we entered into a Second Amendment to Loan Agreement (“Second Amendment”) with Knight, pursuant to which Knight agreed to loan us an additional $10 million, and an ongoing credit facility of up to $20 million, and which amount was borrowed at closing (the “Financing”) for working capital purposes. At closing, we paid Knight an origination fee of $200,000 and a work fee of $100,000 and also paid $100,000 of Knight’s expenses associated with the Loan. The Loan bears interest at 10.5% per annum. The amended Loan Agreement matures on August 8, 2020. We have met all the covenants except for the TTM EBITDA of $5 million during the current period and accordingly, Default Interest rate of 5% (from 10.5% to 15.5%) applies in accordance to our current agreement and will be in effect starting April 1, 2018 and will be in effect until the $5 million TTM EDITDA covenant is achieved. Also, Synergy will maintain Focus Factor Net Sales as measured on a year-end basis of at least USD $15 million for each fiscal year starting with December 31, 2017.

 

The Company also recorded deferred financing costs of $452,869 with respect to the above loan. The Company recognized amortization of deferred financing costs of $37,739 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $352,231.

 

The Company recognized and paid interest expense of $242,083 during the three months ended March 31, 2018. Accrued interest was $0 as of March 31, 2018. The loan balance at March 31, 2018 was $9,000,000.

 

Note 11 – Stockholders’ Equity

 

The total number of shares of all classes of capital stock which the Company is authorized to issue is 300,000,000 shares of common stock with $0.00001 par value.

 

As of March 31, 2018, and December 31, 2017, there were 89,862,683 shares of the Company’s common stock issued and outstanding.

 

Note 12 – Commitments & Contingencies

 

Litigation:

 

From time to time the Company may become a party to litigation in the normal course of business. Management believes that there are no current legal matters that would have a material effect on the Company’s financial position or results of operations.

 

Employee Commitments

 

The Company and Mr. Kadanoff entered into an employment agreement on October 10, 2017 with an initial term of 3 years. In exchange for his service as Chief Financial Officer, Mr. Kadanoff will receive an annual base salary of $450,000. He will receive a signing bonus consisting of: (i) 100,000 shares of the Company’s common stock, and (ii) a cash payment equal to the value of 100,000 shares of the Company’s common stock based on a price of $0.55 per share. He will receive an annual bonus for calendar year 2017 of $37,500. Beginning with calendar year 2018, Mr. Kadanoff will be eligible for an annual target bonus of up to half his base salary. The target bonus will be determined at the discretion of our Board or compensation committee based upon the achievement of financial and other performance-related goals and may be paid in cash or shares of the Company’s common stock.

 

In connection with his employment, Mr. Kadanoff has committed to purchasing 400,000 shares of our common stock from the Company for a price of $0.55 per share. The Company granted Mr. Kadanoff an option to purchase 1,500,000 shares of the Company’s common stock at an exercise price of $0.55 (the “Initial Option”). The Initial Option will vest in three (3) equal annual installments on the first three anniversaries of Mr. Kadanoff’s Start Date with the Company, provided that Mr. Kadanoff remains employed by the Company on each such date. The Initial Option will expire on the tenth anniversary of the grant date. Subject to the approval by the Board, during each calendar year of Mr. Kadanoff’s employment with the Company beginning with 2018, the Company will grant to him an option to purchase 500,000 shares of the Company’s common stock (such options collectively the “Additional Options”). The exercise price of each Additional Option will be the Fair Market Value of the common stock on the date each such Additional Option is granted. Each Additional Option will expire on the tenth anniversary of the date of grant of such Additional Option. The Additional Options will vest in three (3) equal annual installments on the first three anniversaries of the date of grant of such Additional Option, provided that Mr. Kadanoff remains employed by the Company on each such date. Upon the occurrence of a Change in Control , the vesting of stock options granted to Mr. Kadanoff will be accelerated subject to his continued service to the Company as of such date and provided further that Mr. Kadanoff’s stock options will be treated no less favorably than those of any other senior executive or Chairman of the Company.

 

The Company and Mr. McCullough entered into an employment agreement on October 17, 2017 (the “Employment Agreement”) with an initial term of 3 years. In exchange for his service as President, Mr. McCullough will receive an annual base salary of $340,000. He will receive a cash signing bonus of $37,500, to be paid on January 1, 2018, and an additional cash signing bonus of $37,500, to be paid on July 1, 2018, provided that he is employed by the Company through such dates. Mr. McCullough will be eligible for an annual bonus of up to twenty-five percent (25%) of his base salary. The annual bonus will be determined at the discretion of our Board or compensation committee based upon the achievement of financial goals established by the Company’s Chief Executive Officer. Mr. McCullough will also be eligible for additional bonus compensation based on the Company’s achievement of certain annual earnings and retail sales goals established each year by the Company’s Chief Executive Officer. Subject to the Company’s achievement of an annual overall earnings goal and certain adjustments in the event of future acquisitions by the Company, Mr. McCullough will be eligible to receive five percent (5%) of all retail sales by the Company in excess of the annual retail sales goal set by the Chief Executive Officer.

 

The Company granted Mr. McCullough an option to purchase 1,000,000 shares of the Company’s common stock, subject to the approval of the Company’s Board of Directors (the “Option Grant”). The Option Grant will vest in three (3) equal annual installments on the first three anniversaries of Mr. McCullough’s start date with the Company, provided that Mr. McCullough remains employed by the Company on each such date. The Option Grant will be granted under the Company’s 2014 Stock Incentive Plan pursuant to a stock grant agreement between the Company and Mr. McCullough.

 

18
 

 

Operating leases

 

On August 16, 2017, the Company entered into a sublease for office space, effective October 1, 2017 through May 2021. Rent expense under this lease will be $19,500 per month, and increasing annually on June 1.

 

The following is a schedule by years of future minimum rental payments required under operating leases that have initial or remaining non-cancelable lease terms in excess of one year as of March 31, 2018:

 

Year ending December 31:    
2018 – remaining nine months  $179,595 
2019   245,234 
2020   252,591 
2021   106,540 
2022   - 
Total  $783,960 

 

Note 13 – Stock Options

 

On July 4, 2016, the Company granted 500,000 options with an exercise price of $0.70 per share to an employee of the Company. During 2017, 333,333 unvested options were cancelled due to termination of employee.

 

On October 10, 2017, the Company granted 1,000,000 options with an exercise price of $0.70 per share to an employee of the Company.

 

On October 16, 2017, the Company granted 1,500,000 options with an exercise price of $0.55 per share to an employee of the Company.

 

On October 18, 2017, the Company granted 200,000 options with an exercise price of $0.70 per share to an employee of the Company.

 

19
 

 

The following table summarizes the options outstanding, option exercisability and the related prices for the shares of the Company’s common stock issued to employees and consultants under the Plan at March 31, 2018:

 

   Options Outstanding   Options Exercisable 
Exercise
Prices ($)
  Number
Outstanding
   Weighted
Average
Remaining
Contractual
Life
(Years)
   Weighted
Average
Exercise
Price ($)
   Number
Exercisable
   Weighted
Average
Exercise
Price ($)
 
$ 0.25 - $0.70     8,666,667    6.97   $0.51    6,200,000   $0.46 

 

The stock option activity for the three months ended March 31, 2018 is as follows:

 

   Options
Outstanding
   Weighted
Average
Exercise Price
 
Outstanding at December 31, 2017   8,666,667   $0.51 
Granted   -    - 
Exercised   -    - 
Expired or canceled   -    - 
Outstanding at March 31, 2018   8,666,667   $0.51 

 

Stock-based compensation expense related to vested options was $119,617 during the three months ended March 31, 2018 which is a component of general and administrative expense in the statement of operations. The Company determined the value of share-based compensation for options vesting during the period using the Black-Scholes fair value option-pricing model with the following weighted average assumptions: estimated fair value of Company’s common stock of $0.40-0.74, risk-free interest rate of 0.90-2.23%, volatility of 135-160%, expected lives of 3-10 years, and dividend yield of 0%. Stock options outstanding as of March 31, 2018, as disclosed in the above table, have an intrinsic value of $150,000. As of March 31, 2018, unamortized stock-based compensation costs related to options was $1,070,768, and will be recognized over a period of 2.5 years.

 

Note 14 – Stock Warrants

 

The following table summarizes the warrants outstanding, warrant exercisability and the related exercise prices for the shares of the Company’s common stock at March 31, 2018:

 

    Warrants Outstanding  Warrants Exercisable
Exercise
Prices ($)
   Number
Outstanding
  Weighted
Average
Remaining
Contractual
Life
(Years)
   Weighted
Average
Exercise
Price ($)
   Number
Exercisable
  Weighted
Average
Exercise
Price ($)
 
 5.00   1,000,000   0.72    5.00   1,000,000   5.00 

 

The warrant activity for the three months ended March 31, 2018 is as follows:

 

   Warrants
Outstanding
   Weighted
Average
Exercise
Price
 
Outstanding at December 31, 2017   1,000,000   $5 
Granted   -    - 
Exercised   -    - 
Expired or canceled   -            - 
Outstanding at March 31, 2018   1,000,000   $5 

 

Warrants outstanding as of March 31, 2018, as disclosed in the above table, have an intrinsic value of $0.

 

Note 15 – Segments

 

Segment identification and selection is consistent with the management structure used by the Company’s management to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s management does not review operating results on a disaggregated basis; rather, management reviews operating results on an aggregate basis.

 

Net sales attributed to customers in the United States and foreign countries for the three months ended March 31, 2018 and 2017 were as follows:

 

   March 31, 2018   March 31, 2017 
United States  $9,027,862   $9,944,879 
Foreign countries   672,999    843,440 
   $9,700,861   $10,788,319 

 

Foreign countries primarily consist of Australia and Canada.

 

20
 

 

The Company’s net sales by product group for the three months ended March 31, 2018 and 2017 were as follows:

 

   March 31, 2018   March 31, 2017 
Nutraceuticals  $9,014,780   $9,546,446 
Over the Counter (OTC)   162,183    503,675 
Consumer Goods   272,291    731,548 
Cosmeceuticals   251,607    6,650 
   $9,700,861   $10,788,319 

 

(1) Net sales for any other product group of similar products are less than 10% of consolidated net sales.

 

The Company’s net sales by major sales channel for the three months ended March 31, 2018 and 2017 were as follows:

 

   March 31, 2018   March 31, 2017 
Online  $5,412,600   $5,980,756 
Retail   4,288,261    4,807,563 
   $9,700,861   $10,788,319 

 

Long-lived assets (net) attributable to operations in the United States and foreign countries as of March 31, 2018 and December 31, 2017 were as follows:

 

   March 31, 2018   December 31, 2017 
United States  $13,286,331   $13,613,043 
Foreign countries   17,563    5,612 
   $13,303,894   $13,618,655 

 

Foreign countries consist of Australia and Canada.

 

Note 16 – Income Taxes

 

Income tax expense was $160,613 for the three months ended March 31, 2018, respectively, compared to $291,467 for the same period in 2017. The current provision is attributable to Australian operations and the current tax rate in effect in that country.

 

On December 22, 2017, the Tax Cuts and Jobs Act (the TCJA), which significantly modified U.S. corporate income tax law, was signed into law by President Trump. The TCJA contains significant changes to corporate income taxation, including but not limited to the reduction of the corporate income tax rate from a top marginal rate of 35% to a flat rate of 21%, limitation of the tax deduction for interest expense to 30% of earnings (except for certain small businesses), limitation of the deduction for net operating losses to 80% of current year taxable income and generally eliminating net operating loss carrybacks, allowing net operating losses to carryforward without expiration, one-time taxation of offshore earnings at reduced rates regardless of whether they are repatriated, elimination of U.S. tax on foreign earnings (subject to certain important exceptions), immediate deductions for certain new investments instead of deductions for depreciation expense over time, and modifying or repealing many business deductions and credits (including changes to the orphan drug tax credit and changes to the deductibility of research and experimental expenditures that will be effective in the future). Notwithstanding the reduction in the corporate income tax rate, the overall impact of the new federal tax law is uncertain, including to what extent various states will conform to the newly enacted federal tax law. 

 

The Company has not recorded the necessary provisional adjustments in the financial statements in accordance with its current understanding of the TCJA and guidance currently available as of this filing. But is reviewing the TCJA’s potential ramifications, as the Company acts to bring tax compliance up to day. 

 

The total deferred tax asset is calculated by multiplying a domestic (US) 21% marginal tax rate by the cumulative net operating loss carryforwards (“NOL”). The Company currently has NOLs, which expire through 2035. Management has determined based on all the available information that a 100% valuation reserve is required.

 

For U.S. purposes, the Company has not completed its evaluation of NOL utilization limitations under Internal Revenue Code, as amended (the “Code”) Section 382/383, change of ownership rules. If the Company has had a change in ownership, the NOL’s would be limited as to the amount that could be utilized each year, based on the Code.

 

Note 17 – Subsequent Events

 

Management evaluated all activities of the Company through the issuance date of the Company’s unaudited condensed consolidated financial statements and concluded that no subsequent events except as disclosed below have occurred that would require adjustments or disclosure into the unaudited condensed consolidated financial statements.

 

Subsequent to March 31, 2018, the Company made an additional $500,000 payment on $10,000,000 loan.

 

21
 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

The following discussion and analysis of the results of operations and financial condition of Synergy for the three months ended March 31, 2018 and 2017, should be read in conjunction with the unaudited condensed consolidated financial statements of Synergy, and the notes to those unaudited condensed consolidated financial statements that are included elsewhere in this Form 10-Q. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the caption, “Cautionary Notice Regarding Forward-Looking Statements” and the “Business” section in our Form 10-K filed on April 2, 2018. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.

 

Overview

 

The Company is in the business of marketing and distributing consumer branded products through various distribution channels primarily in the health and wellness industry. The Company’s strategy is to grow both organically and by future acquisition.

 

Our management’s discussion and analysis of our financial condition and results of operations are only based on our current business and should be read in conjunction with our condensed consolidated financial statements. Key factors affecting our results of operations include revenues, cost of revenues, operating expenses and income and taxation.

 

Non-GAAP Financial Measures

 

We currently focus on Adjusted EBITDA to evaluate our business relationships and our resulting operating performance and financial position. Adjusted EBITDA is defined as EBITDA (net income plus interest expense, income tax expense, depreciation and amortization), further adjusted to exclude certain non-cash expenses and other adjustments as set forth below. We present Adjusted EBITDA because we consider it an important measure of our performance and it is a meaningful financial metric in assessing our operating performance from period to period by excluding certain items that we believe are not representative of our core business, such as certain non-cash items and other adjustments.

 

We believe that Adjusted EBITDA, viewed in addition to, and not in lieu of, our reported results in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”), provides useful information to investors.

 

   For the three
months ended
March 31, 2018
 
Net loss  $(55,493)
Interest income   (1,082)
Interest expense   270,176 
Taxes   160,613 
Depreciation   36,408 
Amortization   456,084 
EBITDA  $866,706 
Stock-based compensation   119,617 
One-time expenses   152,227 
Loss on foreign currency translation and transaction   123,574 
Adjusted EBITDA  $1,262,124 

 

EBITDA and Adjusted EBITDA are considered non-GAAP financial measures. EBITDA represents earnings before interest, taxes, depreciation and amortization. Adjusted EBITDA represents EBITDA, further adjusted to exclude the impact of higher-than-normal revenue change other activity and certain expenses and transactions that we believe are not representative of our core operating results, including stock-based compensation; one-time expenses; and the loss on foreign currency translation and transaction. The Company’s definitions of EBITDA and adjusted EBITDA might not be comparable to similarly titled measures reported by other companies.

 

Results of Operations for the Three months Ended March 31, 2018 and 2017

 

Revenue

 

For the three months ended March 31, 2018, we had revenue of $9,700,861 from sales of our products, as compared to revenue of $10,788,319 for the same period in 2017. The decrease is due to regular fluctuations in business, and is comprised of the following categories:

 

   March 31, 2018   March 31, 2017 
Nutraceuticals  $9,014,780   $9,546,446 
Over the Counter (OTC)   162,183    503,675 
Consumer Goods   272,291    731,548 
Cosmeceuticals   251,607    6,650 
   $9,700,861   $10,788,319 

 

22
 

 

Cost of Revenue

 

For the three months ended March 31, 2018, our cost of revenue was $2,809,908. Our cost of revenue for the three months ended March 31, 2017, was $2,502,530. The increase is due to a different mix of products being sold and is comprised of the following categories:

 

   March 31, 2018   March 31, 2017 
Nutraceuticals  $2,709,646   $2,416,913 
Over the Counter (OTC)   18,548    20,033 
Consumer Goods   40,704    65,021 
Cosmeceuticals   41,010    563 
   $2,809,908   $2,502,530 

 

Gross Profit

 

Gross profit was $6,890,953, or 71% for the three months ended March 31, 2018, as compared to gross profit of $8,285,789, or 77% for the same period in 2017, a decrease of $1,394,836, or 17%. The decrease in gross profit margin is directly related to a decrease in sales and promotions run online.

 

Operating Expenses

 

Selling and Marketing Expenses

 

For the three months ended March 31, 2018, our selling and marketing expenses were $4,252,703 as compared to $2,897,197 for the same period in 2017, which is primarily due to increased personnel in our advertising and marketing departments.

 

General and Administrative Expenses

 

For the three months ended March 31, 2018, our general and administrative expenses were $1,760,856. For the three months ended March 31, 2017, our general and administrative expenses were $1,937,643. The decrease is primarily due to better management of operating costs.

 

Depreciation and Amortization Expenses

 

For the three months ended March 31, 2018, our depreciation and amortization expenses were $451,486 as compared to $292,318 for the same period in 2017. The increase is due to more assets owned in 2018.

 

Other Income and Expenses

 

For the three months ended March 31, 2018 and 2017 we had other (income) and expense items of the following:

 

   Three months
ended
March 31, 2018
   Three months
ended
March 31, 2017
 
Interest income  $(1,082)  $(15)
Interest expense   270,176    247,364 
Remeasurement loss on translation of foreign subsidiary   10,698    14,243 
Loss on sale of assets   -    2,877 
Amortization of debt issuance cost   40,996    44,041 
Total other expense  $320,788   $308,510 

 

For the three months ended March 31, 2018, we had interest expense of $270,176 as compared to $247,364 for the same period in 2017. The increase was due to Loan 3.

 

Net (Loss) Income

 

For the three months ended March 31, 2018, our net (loss) was ($55,493) as compared to a net income of $2,558,654 for the same period in 2017.

 

Liquidity and Capital Resources

 

Overview

 

As of March 31, 2018, we had $1,686,181 cash on hand and a $3,249,449 working capital surplus. In addition, we also had restricted cash of $139,439, which is primarily held for credit card collateral.

 

23
 

 

Three months ended March 31, 2018 and 2017

 

Net Cash Provided by Operating Activities

 

Net cash provided by operating activities for the three months ended March 31, 2018 was $944,647, compared to $1,676,330 for the same period in 2017. This decrease in net cash provided by operating activities for the three months ended March 31, 2018 was primarily attributable to an increase in inventory and a decrease in accounts payable.

 

The $944,647 consists of our net loss of $55,493 adjusted by:

 

Amortization of debt issuance cost  $40,996 
Depreciation and amortization   451,486 
Stock based compensation   119,617 
Non cash implied interest   23,208 
Remeasurement loss on translation of foreign subsidiary   10,698 
Foreign currency transaction loss   112,876 
Decrease in accounts receivable   485,627 
Increase in inventory   (405,779)
Decrease in prepaid expenses   335,760 
Increase in deferred revenue   3,735 
Decrease in accounts payable and accrued expenses   (178,084)

 

Net Cash Used in Investing Activities

 

Net cash used in investing activities for the three months ended March 31, 2018 was $137,093, compared to net cash used of $85,583 for the same period in 2017. The increase in cash used in investing activities during 2018 is attributable to the purchase of fixed assets.

 

Payments for acquisition of fixed assets  $(121,512)
Payment for acquisition of domain name   (15,213)
Increase in restricted cash   (368)

 

Net Cash Used in Financing Activities

 

Net cash used in financing activities for the three months ended March 31, 2018 was $1,137,500, compared to net cash used of $2,387,500 for the same period in 2017. This is attributable to the repayment of notes.

 

Repayment of notes payable  $(1,137,500)

 

Key 2018 Initiatives

 

During 2018, we have plans for organic growth within our current product lines by developing and launching new products. Our technology center in Halifax, Nova Scotia is in full operation providing marketing services to all of our brands. We have new marketing campaigns in process and intend to expand our online presence for each product. While we intend to grow further through additional acquisitions, we feel it is important to also develop our existing products.

 

24
 

 

Contractual Obligations and Off-Balance Sheet Arrangements

 

Contractual Obligations

 

None.

 

Off-Balance Sheet Arrangements

 

None.

 

Inflation

 

The effect of inflation on the Company’s operating results was not significant.

 

Summary of Significant Accounting Policies

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.

 

Recent Accounting Pronouncements

 

Note 2 to our unaudited condensed consolidated financial statements appearing elsewhere in this report includes Recent Accounting Pronouncements.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

As a “smaller reporting company” as defined by Item 10 of Regulation S-K, we are not required to provide the information required by this item.

 

ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Our Chief Executive Officer (principal executive officer), and our Chief Financial Officer (principal financial officer), reviewed the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report and concluded that as of March 31, 2018, (i) the Company’s disclosure controls and procedures were not effective to ensure that material information relating to the Company is recorded, processed, summarized, and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission (the “Commission”), and (ii) the Company’s controls and procedures have not been designed to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Securities Exchange Act of 1934, as amended, is accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

 

Changes in Internal Controls Over Financial Reporting

 

There were no changes in our internal control over financial reporting that occurred during the fiscal quarter covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

Inherent Limitations on Effectiveness of Controls

 

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting, when and if effective, will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

 

25
 

 

PART II – OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

From time to time, we may become involved in various lawsuits and legal proceedings, which arise, in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition or operating results.

 

ITEM 1A. RISK FACTORS

 

As a “smaller reporting company” as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

None.

 

ITEM 3. DEFAULT UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not Applicable.

 

ITEM 5. OTHER INFORMATION

 

None.

 

ITEM 6. EXHIBITS

 

Exhibit
Number

  Description
     
31.1   Section 302 Certification by the Corporation’s Chief Executive Officer *
     
31.2   Section 302 Certification by the Corporation’s Chief Financial Officer *
     
32.1   Section 906 Certification by the Corporation’s Chief Executive Officer *
     
32.2   Section 906 Certification by the Corporation’s Chief Financial Officer *
     
101.INS   XBRL Instance Document* **
     
101.SCH   XBRL Taxonomy Extension Schema Document* **
     
101.CAL   XBRL Taxonomy Extension Calculation Linkbase Document* **
     
101.DEF   XBRL Taxonomy Extension Definition Linkbase Document* **
     
101.LAB   XBRL Taxonomy Extension Label Linkbase Document* **
     
101.PRE   XBRL Taxonomy Extension Presentation Linkbase Document* **

 

  * Filed herewith
     
  ** Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files on Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.

 

26
 

 

Signatures

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Signatures   Title   Date
         
/s/ Jack Ross   Chief Executive Officer   May 15, 2018
       
/s/ Jeffrey Kadanoff   Chief Financial Officer   May 15, 2018

 

27
 

EX-31.1 2 ex31-1.htm

 

Exhibit 31.1

 

CERTIFICATION

 

I, Jack Ross, certify that:

 

1. I have reviewed this Quarterly Report on Form 10-Q of Synergy CHC Corp.;
   
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
   
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
   
4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

  a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
     
  b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
     
  c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
     
  d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

  a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
     
  b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: May 15, 2018 By: /s/ Jack Ross
    Jack Ross
    Chief Executive Officer
    (Principal Executive Officer)

 

 
 

EX-31.2 3 ex31-2.htm

 

Exhibit 31.2

 

CERTIFICATION

 

I, Jeffrey Kadanoff certify that:

 

1. I have reviewed this Quarterly Report on Form 10-Q of Synergy CHC Corp.;
   
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
   
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
   
4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

  a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
     
  b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
     
  c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
     
  d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

  a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
     
  b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

 

Date: May 15, 2018 By: /s/ Jeffrey Kadanoff
    Jeffrey Kadanoff
    Chief Financial Officer
(Principal Financial and Accounting Officer)

 

 
 

EX-32.1 4 ex32-1.htm

 

Exhibit 32.1

 

CERTIFICATION

 

In connection with the quarterly report of Synergy CHC Corp. (the “Company”) on Form 10-Q for the quarter ended March 31, 2018, as filed with the Securities and Exchange Commission (the “Report”), I, Jack Ross, Chief Executive Officer (Principal Executive Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

 

  (1) The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and
     
  (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

 

Date: May 15, 2018 By: /s/ Jack Ross
    Jack Ross
    Chief Executive Officer
    (Principal Executive Officer)

 

 
 

EX-32.2 5 ex32-2.htm

 

Exhibit 32.2

 

CERTIFICATION

 

In connection with the quarterly report of Synergy CHC Corp. (the “Company”) on Form 10-Q for the quarter ended March 31, 2018, as filed with the Securities and Exchange Commission (the “Report”), I, Jeffrey Kadanoff, Chief Financial Officer (Principal Financial and Accounting Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

 

  (1) The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and
     
  (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

 

Date: May 15, 2018 By: /s/ Jeffrey Kadanoff
    Jeffrey Kadanoff
    Chief Financial Officer
    (Principal Financial and Accounting Officer)

 

 
 

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Document and Entity Information - shares
3 Months Ended
Mar. 31, 2018
May 14, 2018
Document And Entity Information [Abstract]    
Entity Registrant Name Synergy CHC Corp.  
Entity Central Index Key 0001562733  
Document Type 10-Q  
Document Period End Date Mar. 31, 2018  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   89,862,683
Trading Symbol SNYR  
Document Fiscal Period Focus Q1  
Document Fiscal Year Focus 2018  
XML 13 R2.htm IDEA: XBRL DOCUMENT v3.8.0.1
Condensed Consolidated Balance Sheets - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Current Assets:    
Cash and cash equivalents $ 1,686,181 $ 1,955,614
Restricted cash 139,439 139,071
Accounts receivable, net 3,847,981 4,333,608
Prepaid expenses 807,491 1,143,251
Inventory, net 3,248,155 2,842,376
Total Current Assets 9,729,247 10,413,920
Fixes assets, net 378,309 293,205
Goodwill 7,793,240 7,793,240
Intangible assets, net 5,132,345 5,532,210
Total Assets 23,033,141 24,032,575
Current Liabilities:    
Accounts payable and accrued liabilities 4,174,093 4,328,548
Deferred revenue 6,793 3,058
Provision for income taxes payable 194,902 94,956
Current portion of long-term debt, net of debt discount and debt issuance cost, related party 1,932,194 2,487,233
Royalties Payable 171,816 221,222
Total Current Liabilities 6,479,798 7,135,017
Long-term Liabilities:    
Note payable, net of debt discount and debt issuance cost, related party 6,995,430 7,464,279
Total Long-term Liabilities 6,995,430 7,464,279
Total Liabilities 13,475,228 14,599,296
Commitments and contingencies
Stockholders’ Equity:    
Common stock, $0.00001 par value; 300,000,000 shares authorized; 89,862,683 and 89,862,683 shares issued and outstanding, respectively 899 899
Additional paid in capital 18,496,418 18,376,801
Accumulated other comprehensive loss (17,476) (77,989)
Accumulated deficit (8,921,928) (8,866,432)
Total stockholders' equity 9,557,913 9,433,279
Total Liabilities and Stockholders’ Equity $ 23,033,141 $ 24,032,575
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Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares
Mar. 31, 2018
Dec. 31, 2017
Statement of Financial Position [Abstract]    
Common stock, par value $ 0.00001 $ 0.00001
Common stock, shares authorized 300,000,000 300,000,000
Common stock, shares issued 89,862,683 89,862,683
Common stock, shares outstanding 89,862,683 89,862,683
XML 15 R4.htm IDEA: XBRL DOCUMENT v3.8.0.1
Condensed Consolidated Statements of Operations and Comprehensive Income (Unaudited) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Income Statement [Abstract]    
Revenue $ 9,700,861 $ 10,788,319
Cost of sales 2,809,908 2,502,530
Gross profit 6,890,953 8,285,789
Operating expenses    
Selling and marketing 4,252,703 2,897,197
General and administrative 1,760,856 1,937,643
Depreciation and amortization 451,486 292,318
Total operating expenses 6,465,045 5,127,158
Income from operations 425,908 3,158,631
Other (income) expenses    
Interest income (1,082) (15)
Interest expense 270,176 247,364
Remeasurement loss on translation of foreign subsidiary 10,698 14,243
Loss on sale of assets 2,877
Amortization of debt issuance cost 40,996 44,041
Total other expenses 320,788 308,510
Net income before income taxes 105,120 2,850,121
Income tax expense 160,613 291,467
Net (loss) income after tax $ (55,493) $ 2,558,654
Net (loss) income per share – basic $ (0.00) $ 0.03
Net (loss) income per share – diluted $ (0.00) $ 0.03
Weighted average common shares outstanding    
Basic 89,862,638 88,764,357
Diluted 89,862,638 88,889,357
Comprehensive income:    
Net (loss) income $ (55,493) $ 2,558,654
Foreign currency translation adjustment 60,513 (5,901)
Comprehensive income $ 5,020 $ 2,552,753
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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Cash Flows from Operating Activities    
Net (loss) income $ (55,493) $ 2,558,654
Adjustments to reconcile net (loss) income to net cash provided by operating activities:    
Depreciation and amortization 451,486 292,318
Amortization of debt issuance cost (40,996) (44,041)
Loss on sale of assets (2,877)
Stock based compensation expense 119,617 339,136
Remeasurement loss on translation of foreign subsidiary (10,698) (14,243)
Foreign currency transaction loss 112,876 76,849
Non cash implied interest 23,208 23,194
Changes in operating assets and liabilities:    
Accounts receivable 485,627 (1,031,743)
Inventory (405,779) 362,153
Prepaid expense 335,760 16,119
Accounts payable and accrued liabilities (178,084) (994,245)
Deferred revenue 3,735 (27,267)
Net cash provided by operating activities 944,647 1,676,330
Cash Flows from Investing Activities    
Payments for acquisition of fixed assets (121,512) (53,594)
Payment for acquisition of domain name (15,213)
Proceeds from sale of assets 6,199
Restricted cash (368) (38,188)
Net cash used in investing activities (137,093) (85,583)
Cash Flows from Financing Activities    
Repayment of notes payable (1,137,500) (2,387,500)
Net cash used in financing activities (1,137,500) (2,387,500)
Effect of exchange rate on cash and cash equivalents 60,513 (5,901)
Net decrease in cash and cash equivalents (269,433) (802,654)
Cash and Cash Equivalents, beginning of period 1,955,614 2,517,642
Cash and Cash Equivalents, end of period 1,686,181 1,714,988
Supplemental Disclosure of Cash Flow Information:    
Interest 416,904 243,088
Income taxes $ 56,220 $ 411,075
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Nature of the Business
3 Months Ended
Mar. 31, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Nature of the Business

Note 1 – Nature of the Business

 

Synergy CHC Corp. (“Synergy”, “we”, “us”, “our” or the “Company”) (formerly Synergy Strips Corp.) was incorporated on December 29, 2010 in Nevada under the name “Oro Capital Corporation.” On April 21, 2014, the Company changed its fiscal year end from July 31 to December 31. On April 28, 2014, the Company changed its name to “Synergy Strips Corp.”. On August 5, 2015, the Company changed its name to “Synergy CHC Corp.”

 

The Company is a consumer health care company that is in the process of building a portfolio of best-in-class consumer product brands. Synergy’s strategy is to grow its portfolio both organically and by further acquisition.

 

Synergy is the sole owner of six subsidiaries: Neuragen Corp., Breakthrough Products, Inc., NomadChoice Pty Ltd., Synergy CHC Inc., Sneaky Vaunt Corp. and The Queen Pegasus Corp. and the results have been consolidated in these statements.

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Summary of Significant Accounting Policies
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies

Note 2 – Summary of Significant Accounting Policies

 

General

 

The accompanying condensed consolidated financial statements as of March 31, 2018 and December 31, 2017 and for the three months ended March 31, 2018 and 2017 are unaudited. These unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) for interim financial information and are presented in accordance with the requirements of Rule S-X of the Securities and Exchange Commission (the “SEC”) and with the instructions to Form 10-Q. Accordingly, they do not include all the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three months ended March 31, 2018 are not necessarily indicative of the results that may be expected for the fiscal year ending December 31, 2018. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2017 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on April 2, 2018.

 

Basis of Presentation

 

The unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates. Significant estimates are assumptions about collection of accounts receivable, useful life of fixed and intangible assets, goodwill and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

 

Cash and Cash Equivalents

 

The Company considers all cash on hand and in banks, including accounts in book overdraft positions, certificates of deposit and other highly-liquid investments with maturities of three months or less, when purchased, to be cash and cash equivalents. As of March 31, 2018, the Company had no cash equivalents. The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured limit of $250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At March 31, 2018, the uninsured balance amounted to $1,143,835.

 

Capitalization of Fixed Assets

 

The Company capitalizes expenditures related to property and equipment, subject to a minimum rule, that have a useful life greater than one year for: (1) assets purchased; (2) existing assets that are replaced, improved or the useful lives have been extended; or (3) all land, regardless of cost. Acquisitions of new assets, additions, replacements and improvements (other than land) costing less than the minimum rule in addition to maintenance and repair costs, including any planned major maintenance activities, are expensed as incurred.

 

Intangible Assets

 

We evaluate the recoverability of intangible assets periodically and take into account events or circumstances that warrant revised estimates of useful lives or that indicate that impairment exists. All of our intangible assets are subject to amortization except intellectual property of $1,450,000 acquired as part of Asset Purchase Agreement entered into with Factor Nutrition LLC on January 22, 2015 and $10,000 acquired as part of an Asset Purchase Agreement entered into with Perfekt Beauty Holdings LLC and CDG Holdings, LLC on June 21, 2017. Intangible assets are amortized on a straight line basis over the useful lives. As of March 31, 2018, our qualitative analysis of intangible assets with indefinite lives did not indicate any impairment.

 

Long-lived Assets

 

Long-lived assets include equipment and intangible assets other than those with indefinite lives. We assess the carrying value of our long-lived asset groups when indicators of impairment exist and recognize an impairment loss when the carrying amount of a long-lived asset is not recoverable when compared to undiscounted cash flows expected to result from the use and eventual disposition of the asset.

 

Indicators of impairment include significant underperformance relative to historical or projected future operating results, significant changes in our use of the assets or in our business strategy, loss of or changes in customer relationships and significant negative industry or economic trends. When indications of impairment arise for a particular asset or group of assets, we assess the future recoverability of the carrying value of the asset (or asset group) based on an undiscounted cash flow analysis. If carrying value exceeds projected, net, undiscounted cash flows, an additional analysis is performed to determine the fair value of the asset (or asset group), typically a discounted cash flow analysis, and an impairment charge is recorded for the excess of carrying value over fair value. As of March 31, 2018, our qualitative analysis of long-lived assets did not indicate any impairment.

 

Goodwill

 

An asset purchase is accounted for under the purchase method of accounting. Under that method, assets and liabilities of the business acquired are recorded at their estimated fair values as of the date of the acquisition, with any excess of the cost of the acquisition over the estimated fair value of the net tangible and intangible assets acquired recorded as goodwill. As of March 31, 2018, our qualitative analysis of goodwill did not indicate any impairment.

 

Revenue Recognition

 

Adoption of ASU 2014-09, Revenue from Contracts with Customers

 

On January 1, 2018, the Company adopted Financial Accounting Standards Board (FASB) Accounting Standards Codification Topic 606, Revenue from Contracts with Customers (ASC 606) using the modified retrospective (cumulative effect) transition method. Under this transition method, results for reporting periods beginning January 1, 2018 or later are presented under ASC 606, while prior period results continue to be reported in accordance with previous guidance. The cumulative effect of the initial application of ASC 606 was immaterial, no adjustment was recorded to the opening balance of retained earnings. The timing of revenue recognition for our various revenue streams was not materially impacted by the adoption of this standard. The Company believes its business processes, systems, and controls are appropriate to support recognition and disclosure under ASC 606. In addition, the adoption has led to increased footnote disclosures. Overall, the adoption of ASC 606 did not have a material impact on the Company’s condensed consolidated balance sheet, statement of operations and comprehensive income and statement of cash flows for the three months ended March 31, 2018. ASC 606 also requires additional disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to fulfill a contract. As described below, the analysis of contracts under ASC 606 supports the recognition of revenue at a point in time, resulting in revenue recognition timing that is materially consistent with the Company’s historical practice of recognizing product revenue when title and risk of loss pass to the customer.

 

Policy

 

The Company recognizes revenue in accordance with the Financial Accounting Standards Board’s (“FASB”), Accounting Standards Codification (“ASC”) ASC 606, Revenue from Contracts with Customers (“ASC 606”). Revenues are recognized when control is transferred to customers in amounts that reflect the consideration the Company expects to be entitled to receive in exchange for those goods. Revenue recognition is evaluated through the following five steps: (i) identification of the contract, or contracts, with a customer; (ii) identification of the performance obligations in the contract; (iii) determination of the transaction price; (iv) allocation of the transaction price to the performance obligations in the contract; and (v) recognition of revenue when or as a performance obligation is satisfied.

 

The Company recognizes revenue upon shipment from its fulfillment centers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases, ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Freight billed to customers is presented as revenues, and the related freight costs are presented as cost of goods sold. Cancelled orders are refunded if not already dispatched, refunds are only paid if stock is damaged in transit, discounts are only offered with specific promotions and orders will be refilled if lost in transit.

 

Contract Assets

 

The Company does not have any contract assets such as work-in-process. All trade receivables on the Company’s condensed consolidated balance sheet are from contracts with customers.

 

Contract Costs

 

Costs incurred to obtain a contract are capitalized unless short term in nature. As a practical expedient, costs to obtain a contract that are short term in nature are expensed as incurred. The Company does not have any contract costs capitalized as of March 31, 2018.

 

Contract Liabilities - Deferred Revenue

 

The Company’s contract liabilities consist of advance customer payments and deferred revenue. Deferred revenue results from transactions in which the Company has been paid for products by customers, but for which all revenue recognition criteria have not yet been met. Once all revenue recognition criteria have been met, the deferred revenues are recognized.

 

Accounts receivable

 

Accounts receivable are generally unsecured. The Company establishes an allowance for doubtful accounts receivable based on the age of outstanding invoices and management’s evaluation of collectability. Accounts are written off after all reasonable collection efforts have been exhausted and management concludes that likelihood of collection is remote. Any future recoveries are applied against the allowance for doubtful accounts.

 

Advertising Expense

 

The Company expenses marketing, promotions and advertising costs as incurred. Such costs are included in selling expense in the accompanying unaudited condensed consolidated statements of income.

 

Research and Development

 

Costs incurred in connection with the development of new products and processing methods are charged to general and administrative expenses as incurred.

 

Income Taxes

 

The Company utilizes FASB ASC 740, “Income Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.

 

The Company generated a deferred tax asset through net operating loss carry-forward. However, a valuation allowance of 100% has been established due to the uncertainty of the Company’s realization of the net operating loss carry forward prior to its expiration.

 

NomadChoice Pty Ltd, the Company’s wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

 

Synergy CHC Inc. is a wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

 

Net Earnings (Loss) Per Common Share

 

The Company computes earnings per share under ASC subtopic 260-10, Earnings Per Share. Basic earnings (loss) per share is computed by dividing the net income (loss) attributable to the common stockholders (the numerator) by the weighted average number of shares of common stock outstanding (the denominator) during the reporting periods. Diluted earnings per share is computed by increasing the denominator by the weighted average number of additional shares that could have been outstanding from securities convertible into common stock (using the “treasury stock” method), unless their effect on net loss per share is anti-dilutive. As of March 31, 2018 and 2017, options to purchase 8,666,667 and 6,300,000 shares of common stock, respectively, were outstanding. As of both March 31, 2018 and 2017, warrants to purchase 1,000,000 shares of common stock were outstanding.

 

The following is a reconciliation of the number of shares used in the calculation of basic earnings per share and diluted earnings per share for the three months ended March 31, 2018, and 2017:

 

    2018     2017  
             
Net (loss) income after tax   $ (55,493 )   $ 2,558,654  
                 
Weighted average common shares outstanding     89,862,683       88,764,357  
Common stock to be issued     -       125,000  
Dilutive potential common shares     89,862683       88,889,357  
                 
Net (loss) earnings per share:                
Basic   $ (0.00 )   $ 0.03  
Diluted   $ (0.00 )   $ 0.03  

 

The following securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive:

 

    2018     2017  
             
Options to purchase common stock     8,666,667       6,300,000  
Warrants to purchase common stock     1,000,000       1,000,000  
      9,666,667       7,300,000  

 

Fair Value Measurements

 

The Company measures and discloses the fair value of assets and liabilities required to be carried at fair value in accordance with ASC 820, Fair Value Measurements and Disclosures. ASC 820 defines fair value, establishes a framework for measuring fair value, and enhances fair value measurement disclosure.

 

ASC 825 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825 establishes three levels of inputs that may be used to measure fair value:

 

Level 1 - Quoted prices for identical assets or liabilities in active markets to which we have access at the measurement date.

 

Level 2 - Inputs other than quoted prices within Level 1 that are observable for the asset or liability, either directly or indirectly.

 

Level 3 - Unobservable inputs for the asset or liability.

 

The determination of where assets and liabilities fall within this hierarchy is based upon the lowest level of input that is significant to the fair value measurement.

 

As of March 31, 2018, the Company has determined that there were no assets or liabilities measured at fair value.

 

Inventory

 

Inventory consists of raw materials, components and finished goods. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value. Finished goods include the cost of labor to assemble the items.

 

Stock-Based Compensation

 

ASC 718, “Compensation – Stock Compensation,” prescribes accounting and reporting standards for all share-based payment transactions in which employee services are acquired. Transactions include incurring liabilities, or issuing or offering to issue shares, options, and other equity instruments such as employee stock ownership plans and stock appreciation rights. Share-based payments to employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period).

 

The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of ASC 505-50, “Equity – Based Payments to Non-Employees.” Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable: (a) the goods or services received; or (b) the equity instruments issued. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date.

 

Foreign Currency Translation

 

The functional currency of one of the Company’s foreign subsidiaries (Nomadchoice Pty Ltd.) is the U.S. Dollar. The Company’s foreign subsidiary maintains its records using local currency (Australian Dollar). All monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at quarter end exchange rates, non-monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at transaction day exchange rates. Income and expense items related to non-monetary items were translated at exchange rates prevailing during the transaction date and other incomes and expenses were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, were recorded in the statements of operations as Remeasurement gain or loss on translation of foreign subsidiary.

 

The functional currency of the Company’s other foreign subsidiary (Synergy CHC Inc.) is the Canadian Dollar (CAD). The Company’s foreign subsidiary maintains its records using local currency (CAD). All assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at period end exchange rates and stockholders’ equity is translated at the historical rates. Income and expense items were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, are reported as other comprehensive income and accumulated other comprehensive income in the stockholder’s equity in accordance with ASC 220 – Comprehensive Income.

 

Translation gains and losses that arise from exchange rate fluctuations from transactions denominated in a currency other than the functional currency are translated into either Australian Dollars or Canadian Dollars, as the case may be, at the rate on the date of the transaction and included in the results of operations as incurred.

 

Concentrations of Credit Risk

 

In the normal course of business, the Company provides credit terms to its customers; however, collateral is not required. Accordingly, the Company performs credit evaluations of its customers and maintains allowances for possible losses which, when realized, were within the range of management’s expectations. From time to time, a higher concentration of credit risk exists on outstanding accounts receivable for a select number of customers due to individual buying patterns.

 

Warehousing costs

 

Warehouse costs include all third party warehouse rent fees and are charged to selling and marketing expenses as incurred. Any additional costs relating to assembly or special pack-outs of the Company’s products are charged to cost of sales.

 

Product display costs

 

All displays manufactured and purchased by the Company are for placement of product in retail stores. This also includes all costs for display execution and setup and retail services are charged to cost of sales and expensed as incurred.

 

Cost of Sales

 

Cost of sales includes the purchase cost of products sold and all costs associated with getting the products into the retail stores including buying and transportation costs.

 

Debt Issuance Costs

 

Debt issuance costs consist primarily of arrangement fees, professional fees and legal fees. These costs are netted off with the related loan and are being amortized to interest expense over the term of the related debt facilities.

 

Shipping Costs

 

Shipping and handling costs billed to customers are recorded in sales. Shipping costs incurred by the company are recorded in selling and marketing expenses.

 

Related parties

 

Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. All transactions with related parties are recorded at fair value of the goods or services exchanged.

 

Segment Reporting

 

Segment identification and selection is consistent with the management structure used by the Company’s chief operating decision maker to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s chief operating decision maker does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregate basis.

 

Recent Accounting Pronouncements

 

ASU 2018-05

 

This Accounting Standards Update adds SEC paragraphs pursuant to the SEC Staff Accounting Bulletin No. 118, which expresses the view of the staff regarding application of Topic 740, Income Taxes, in the reporting period that includes December 22, 2017 - the date on which the Tax Cuts and Jobs Act (H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018) was signed into law. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-02

 

On December 22, 2017, the U.S. federal government enacted a tax bill, H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018 (Tax Cuts and Jobs Act of 2017). Stakeholders raised a narrow-scope financial reporting issue that arose as a consequence of the Tax Cuts and Jobs Act of 2017. The amendments in this Update allow a reclassification from accumulated other comprehensive income to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act of 2017. The amendments in this Update affect any entity that is required to apply the provisions of Topic 220, Income Statement-Reporting Comprehensive Income, and has items of other comprehensive income for which the related tax effects are presented in other comprehensive income as required by GAAP. The amendments in this update is effective for all entities for fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. Early adoption of the amendments in this Update is permitted, including adoption in any interim period, (1) for public business entities for reporting periods for which financial statements have not yet been issued and (2) for all other entities for reporting periods for which financial statements have not yet been made available for issuance. The amendments in this Update should be applied either in the period of adoption or retrospectively to each period (or periods) in which the effect of the change in the U.S. federal corporate income tax rate in the Tax Cuts and Jobs Act is recognized.

 

This Accounting Standards Update is the final version of Proposed Accounting Standards Update 2018-210—Income Statement—Reporting Comprehensive Income (Topic 220), which has been deleted. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-01

 

The amendments in this Update provide an optional transition practical expedient to not evaluate under Topic 842 existing or expired land easements that were not previously accounted for as leases under Topic 840, Leases. An entity that elects this practical expedient should evaluate new or modified land easements under Topic 842 beginning at the date that the entity adopts Topic 842. An entity that does not elect this practical expedient should evaluate all existing or expired land easements in connection with the adoption of the new lease requirements in Topic 842 to assess whether they meet the definition of a lease. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-13

 

In September 2017, the FASB issued Accounting Standard Update (ASU) 2017-13, Revenue Recognition (Topic 605), Revenue from Contracts with Customers (Topic 606), Leases (Topic 840), and Leases (Topic 842). The effective date for ASU 2017-13 is for fiscal years beginning after December 15, 2018. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-09

 

The Board is issuing this Update to provide clarity and reduce both (1) diversity in practice and (2) cost and complexity when applying the guidance in Topic 718, Compensation—Stock Compensation, to a change to the terms or conditions of a share-based payment award.

 

The amendments in this Update provide guidance about which changes to the terms or conditions of a share-based payment award require an entity to apply modification accounting in Topic 718. The amendment is Effective for all entities for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. Early adoption is permitted, including adoption in any interim period, for (1) public business entities for reporting periods for which financial statements have not yet been issued and (2) all other entities for reporting periods for which financial statements have not yet been made available for issuance.

 

This Update is the final version of Proposed Accounting Standards Update 2016-360—Compensation—Stock Compensation (Topic 718)—Scope of Modification Accounting, which has been deleted. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2017-04

 

In January 2017, the FASB issued ASU 2017-04, Intangibles-Goodwill and Other (Topic 350), which simplifies the goodwill impairment test. The effective date for ASU 2017-04 is for fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. We are currently evaluating the impact of adopting ASU 2017-04 on our consolidated financial statements.

 

ASU No. 2017-01

 

In January 2017, the FASB issued ASU No. 2017-01, Business Combinations (Topic 805): Clarifying the Definition of a Business. This new standard clarifies the definition of a business and provides a screen to determine when an integrated set of assets and activities is not a business. The screen requires that when substantially all of the fair value of the gross assets acquired (or disposed of) is concentrated in a single identifiable asset or a group of similar identifiable assets, the set is not a business. This new standard was effective for the Company on January 1, 2018. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2016-18

 

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230), which requires that restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total cash amounts shown on the statement of cash flows. The effective date for ASU 2016-18 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

ASU 2016-15

 

In August 2016, the FASB issued AS 2016-15, Classification of Certain Cash Receipts and Cash Payments, which clarifies how certain cash receipts and cash payments are presented and classified in the statement of cash flows. The effective date for ASU 2016-15 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

ASU 2016-09

 

In March 2016, the FASB issued ASU No. 2016-09, Compensation – Stock Compensation, or ASU No. 2016-09. The areas for simplification in this Update involve several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. For public entities, the amendments in this Update are effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Early adoption is permitted in any interim or annual period. If an entity early adopts the amendments in an interim period, any adjustments should be reflected as of the beginning of the fiscal year that includes that interim period. An entity that elects early adoption must adopt all of the amendments in the same period. Amendments related to the timing of when excess tax benefits are recognized, minimum statutory withholding requirements, forfeitures, and intrinsic value should be applied using a modified retrospective transition method by means of a cumulative-effect adjustment to equity as of the beginning of the period in which the guidance is adopted. Amendments related to the presentation of employee taxes paid on the statement of cash flows when an employer withholds shares to meet the minimum statutory withholding requirement should be applied retrospectively. Amendments requiring recognition of excess tax benefits and tax deficiencies in the income statement and the practical expedient for estimating expected term should be applied prospectively. An entity may elect to apply the amendments related to the presentation of excess tax benefits on the statement of cash flows using either a prospective transition method or a retrospective transition method. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2016-01

 

In January 2016, the FASB issued ASU 2016-01, which amends the guidance in U.S. GAAP on the classification and measurement of financial instruments. Changes to the current guidance primarily affect the accounting for equity investments, financial liabilities under the fair value option, and the presentation and disclosure requirements for financial instruments. In addition, the ASU clarifies guidance related to the valuation allowance assessment when recognizing deferred tax assets resulting from unrealized losses on available-for-sale debt securities. The new standard is effective for fiscal years and interim periods beginning after December 15, 2017, and upon adoption, an entity should apply the amendments by means of a cumulative-effect adjustment to the balance sheet at the beginning of the first reporting period in which the guidance is effective. Early adoption is not permitted except for the provision to record fair value changes for financial liabilities under the fair value option resulting from instrument-specific credit risk in other comprehensive income. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial statements.

XML 19 R8.htm IDEA: XBRL DOCUMENT v3.8.0.1
Inventory
3 Months Ended
Mar. 31, 2018
Inventory Disclosure [Abstract]  
Inventory

Note 3 – Inventory

 

Inventory consists of finished goods, components and raw materials. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value.

 

The carrying value of inventory consisted of the following:

 

    March 31, 2018     December 31, 2017  
Finished goods   $ 2,098,897     $ 1,507,344  
Components     809,882       1,197,228  
Inventory in transit     60,760       45,188  
Raw materials     278,616       92,616  
Total inventory   $ 3,248,155     $ 2,842,376  

 

On January 22, 2015, inventory was pledged to Knight Therapeutics under the Loan Agreement (see note 10).

XML 20 R9.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Receivable
3 Months Ended
Mar. 31, 2018
Receivables [Abstract]  
Accounts Receivable

Note 4 – Accounts Receivable

 

Accounts receivable, net of allowances for sales returns and doubtful accounts, consisted of the following:

 

    March 31, 2018     December 31, 2017  
Trade accounts receivable   $ 3,847,981     $ 4,333,608  
Less allowances     -       -  
Total accounts receivable, net   $ 3,847,981     $ 4,333,608  

XML 21 R10.htm IDEA: XBRL DOCUMENT v3.8.0.1
Prepaid Expenses
3 Months Ended
Mar. 31, 2018
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Prepaid Expenses

Note 5 – Prepaid Expenses

 

Prepaid expenses consisted of the following:

 

    March 31, 2018     December 31, 2017  
Advances for inventory   $ 41,388     $ 206,973  
Components     8,004       104,668  
Media production     83,166       109,388  
Insurance     50,517       41,548  
Trade shows     8,600       17,150  
Deposits     50,640       44,841  
Rent     -       19,500  
Promotion - Bloggers     172,773       246,592  
License agreement     133,333       158,333  
Software subscriptions     12,031       20,513  
Rebranding     127,480       32,841  
Clinical Research     47,490       47,490  
Advertising     6,500       2,500  
Promotions     -       37,500  
Miscellaneous     65,569       53,414  
Total   $ 807,491     $ 1,143,251  

XML 22 R11.htm IDEA: XBRL DOCUMENT v3.8.0.1
Concentration of Credit Risk
3 Months Ended
Mar. 31, 2018
Risks and Uncertainties [Abstract]  
Concentration of Credit Risk

Note 6 – Concentration of Credit Risk

 

Cash and cash equivalents

 

The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured limit of $250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At March 31, 2018 and December 31, 2017, the uninsured balances amounted to $1,143,835 and $1,557,373, respectively.

 

Accounts receivable

 

As of March 31, 2018, three customers accounted for 71% of the Company’s accounts receivable. As of December 31, 2017, three customers accounted for 88% of the Company’s accounts receivable.

 

Major customers

 

For the three months ended March 31, 2018, three customers accounted for approximately 41% of the Company’s net revenue. For the year ended December 31, 2017, two customers accounted for approximately 42% of the Company’s net revenues. Substantially all of the Company’s business is with companies in the United States.

 

Major suppliers

 

For the three months ended March 31, 2018 and the year ended December 31, 2017, our products were made by the following suppliers:

 

FOCUSfactor   Atrium Innovations - Pittsburgh, PA   Vit-Best Nutrition, Inc. - Tustin, CA
Flat Tummy Tea   Caraway Tea Company, LLC - Highland, NY   -
Neuragen   C-Care, LLC - Linthicum Heights, MD   -
UrgentRx   Capstone Nutrition - Ogden, UT   -
Hand MD   HealthSpecialty - Santa Fe Springs, CA    
Sneaky Vaunt   Dongguan Jingrui - China    
The Queen Pegasus   Skin Actives – Gilbert, AZ    
The Queen Pegasus   Ningbo Beautiful Daily Cosmetics - Zhejiang, China    

 

It is the opinion of management that the products can be produced by other manufacturers and the choice to utilize these suppliers is not a significant concentration.

XML 23 R12.htm IDEA: XBRL DOCUMENT v3.8.0.1
Fixed Assets and Intangible Assets
3 Months Ended
Mar. 31, 2018
Assets  
Fixed Assets and Intangible Assets

Note 7 – Fixed Assets and Intangible Assets

 

As of March 31, 2018, and December 31, 2017, fixed assets and intangible assets consisted of the following:

 

    March 31, 2018     December 31, 2017  
             
Property and equipment   $ 558,869     $ 437,358  
Less accumulated depreciation     (180,560 )     (144,153 )
Fixed assets, net   $ 378,309     $ 293,205  

 

Depreciation expense for the three months ended March 31, 2018 and 2017 was $36,408 and $25,065, respectively.

 

    March 31, 2018     December 31, 2017  
             
FOCUSfactor intellectual property   $ 1,450,000     $ 1,450,000  
Per-fekt intellectual property     10,000       10,000  
Intangible assets subject to amortization     7,150,165       7,134,952  
Less accumulated amortization     (3,477,820 )     (3,062,742 )
Intangible assets, net   $ 5,132,345     $ 5,532,210  

 

Amortization expense for the three months ended March 31, 2018 and 2017 was $415,078 and $267,253, respectively. These intangible assets were acquired through an Asset Purchase Agreement and Stock Purchase Agreements entered into during 2015.

XML 24 R13.htm IDEA: XBRL DOCUMENT v3.8.0.1
Related Party Transactions
3 Months Ended
Mar. 31, 2018
Related Party Transactions [Abstract]  
Related Party Transactions

Note 8 – Related Party Transactions

 

The Company accrued and paid consulting fees of $57,917 for one month to a company owned by Mr. Jack Ross, Chief Executive Officer of the Company. The Company expensed $57,917 during the three months ended March 31, 2018. As of March 31, 2018, the total outstanding balance was $0 for consulting fees and reimbursements.

 

On January 22, 2015, the Company entered into a Loan Agreement with Knight Therapeutics (Barbados) Inc. (“Knight”), a related party, for the purchase of the Focus Factor assets. At March 31, 2018, the Company owed Knight $0 on this loan, net of debt issuance cost (see Note 10).

 

On June 26, 2015, the Company entered into a Security Agreement with Knight Therapeutics, Inc. (“Knight Therapeutics”), through its wholly owned subsidiary Neuragen Corp., for the purchase of Knight Therapeutics, Inc.’s assets. At March 31, 2018, the Company owed Knight Therapeutics $279,855 in relation to this agreement (see Note 10).

 

On August 18, 2015, the Company entered into a Consulting Agreement with Kara Harshbarger, the co-founder of Hand MD, LLC, pursuant to which she will provide marketing and sales related service. The Company pays Ms. Harshbarger $10,000 a month for one year unless the Consulting Agreement is terminated earlier by either party. The Company has extended this agreement on a month to month basis. Hand MD, LLC is a 50% owner in Hand MD Corp. The Company expensed $30,000 through payroll for the three months ended March 31, 2018. As of March 31, 2018, the total outstanding balance was $0.

 

On November 12, 2015, the Company entered into a Loan Agreement with Knight for the purchase of NomadChoice Pty Limited and Breakthrough Products, Inc. At March 31, 2018, the Company owed Knight $0 on this loan, net of debt issuance cost (see Note 10).

 

On August 9, 2017, the Company entered into a Loan Agreement with Knight for a working capital loan. At March 31, 2018, the Company owed Knight $8,647,769 on this loan, net of debt issuance cost (see Note 10).

 

The Company expensed royalty of $147,022 during the three months ended March 31, 2018. At March 31, 2018 NomadChoice Pty Ltd., a subsidiary of the Company, owed Knight Therapeutics $143,818 in connection with a royalty distribution agreement.

 

The Company expensed royalty of $5,662 during the three months ended March 31, 2018. At March 31, 2018 Sneaky Vaunt Corp., a subsidiary of the Company, owed Knight Therapeutics $5,662 in connection with a royalty distribution agreement.

 

The Company expensed commissions of $13,553 during the three months ended March 31, 2018. At March 31, 2018 Sneaky Vaunt Corp., a subsidiary of the Company, owed Founded Ventures, owned by a shareholder in the Company, $11,489 in connection with a commission agreement.

 

The Company expensed royalty of $1,564 during the three months ended March 31, 2018. At March 31, 2018 The Queen Pegasus, a subsidiary of the Company, owed Knight Therapeutics $1,564 in connection with a royalty distribution agreement.

 

The Company expensed commissions of $2,985 during the three months ended March 31, 2018. At March 31, 2018, The Queen Pegasus, a subsidiary of the Company, owed Founded Ventures $1,985 in connection with a commission agreement.

 

The Company paid $62,500 during the three months ended March 31, 2018 to Hand MD, Corp, related to a royalty agreement. At March 31, 2018, the Company owed Hand MD Corp. $171,817 in minimum future royalties.

XML 25 R14.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Payable and Accrued Liabilities
3 Months Ended
Mar. 31, 2018
Payables and Accruals [Abstract]  
Accounts Payable and Accrued Liabilities

Note 9 – Accounts Payable and Accrued Liabilities

 

As of March 31, 2018, and December 31, 2017, accounts payable and accrued liabilities consisted of the following:

 

    March 31, 2018     December 31, 2017  
Accrued payroll   $ 276,342     $ 296,491  
Accrued legal fees     174,698       96,017  
Accounting fees     -       19,681  
Commissions     53,950       178,286  
Professional Fees     32,109       45,921  
Manufacturers     2,648,721       2,147,751  
Promotions     111,281       897,925  
Rent     -       19,500  
Customers     17,278       106,395  
Interest     -       147,000  
Royalties, related party      230,577       138,143  
Warehousing     33,419       10,388  
Inventory     428,831       -  
Others     166,887       225,050  
Total   $ 4,174,093     $ 4,328,548  

XML 26 R15.htm IDEA: XBRL DOCUMENT v3.8.0.1
Notes Payable
3 Months Ended
Mar. 31, 2018
Debt Disclosure [Abstract]  
Notes Payable

Note 10 – Notes Payable

 

The Company’s loans payable at March 31, 2018 and December 31, 2017 are as follows:

 

    March 31, 2018     December 31, 2017  
             
Loans payable   $ 9,279,855     $ 10,344,739  
Unamortized debt issuance cost     (352,231 )     (393,227 )
Total     8,927,624       9,951,512  
Less: Current portion     (1,932,194 )     (2,487,233 )
Long-term portion   $ 6,995,430     $ 7,464,279  

 

$6,000,000 January 22, 2015 Loan:

 

On January 22, 2015, the Company entered into a Loan and Security Agreement (“Loan Agreement”) with Knight Therapeutics (Barbados) Inc. (“Knight”), pursuant to which Knight agreed to loan the Company $6.0 million (the “Loan”), and which amount was borrowed at closing (the “Financing”) for the purpose of acquiring the Focus Factor Business (defined below). At closing, the Company paid Knight an origination fee of $120,000 and a work fee of $60,000 and also paid $40,000 of Knight’s expenses associated with the Loan. The Loan bears interest at a rate of 15% per year; provided, however, that upon the occurrence of an equity or convertible equity offering by the Company of at least $1.0 million, the interest rate will drop to 13% per year. Interest accrues quarterly and is payable in arrears on March 31, June 30, September 30 and December 31 in each year, beginning on March 31, 2015.

 

All outstanding principal and accrued and unpaid interest is due on the earliest to occur of either January 20, 2017 (the “Maturity Date”), or the date that Knight, in its discretion, accelerates the Company’s obligations due to an event of default. The Company may extend the Maturity Date for two successive additional 12-month periods if at March 31, 2016 and March 31, 2017, respectively, the Company’s revenues exceed $13.0 million and its EBITDA exceeds $2.0 million for the respective 12-month period then ending. These covenants were achieved, therefore the Company chose to extend the loan for the first 12-month period to January 20, 2018. Principal payments under the Loan Agreement commenced on June 30, 2015 and continued quarterly as set forth on the Repayment Schedule to the Loan Agreement. This Loan was repaid in full on January 20, 2018. The Company recognized and paid interest expense of $4,611 during the three months ended March 31, 2018. Accrued interest expense was $0 as of March 31, 2018.

 

Subject to certain restrictions, the Company could prepay the outstanding principal of the Loan (in whole but not in part) at any time if the Company pays a concurrent prepayment fee equal to the greater of (i) the total unpaid annual interest that would have been payable during the year in which the prepayment is made if the prepayment is made prior to the first anniversary of the closing, and (ii) $300,000. The Company’s obligations under the Loan Agreement are secured by a first priority security interest in all present and future assets of the Company. The Company also agreed to not pledge or otherwise encumber its intellectual property assets, subject to certain customary exceptions.

 

The Loan Agreement includes customary representations, warranties, and affirmative and restrictive covenants, including covenants to attain and maintain certain financial metrics, and to not merge or dispose of assets, acquire other businesses (except for businesses substantially similar or complementary to the Company’s business and the aggregate consideration to be paid does not exceed $100,000) or make capital expenditures in excess of $100,000 over the Company’s annual business plan in any year. The Loan Agreement also includes customary events of default, including payment defaults, breaches of covenants, change of control and material adverse effect default. Upon the occurrence of an event of default and during the continuation thereof, the principal amount of the Loan will bear a default interest rate of an additional 5%.

  

In connection with the Loan Agreement, the Company issued to Knight a warrant that entitled Knight to purchase 4,595,187 shares of common stock of the Company (“Common Stock”) on or prior to close of business on January 30, 2015 (the “ST Warrant”). The aggregate exercise price of the Common Stock under the ST Warrant is $1.00. Knight exercised the ST Warrant on January 22, 2015. Also in connection with the Loan Agreement, the Company issued to Knight a warrant to purchase 3,584,759 shares of Common Stock on or prior to the close of business of January 22, 2025 (the “LT Warrant”). The exercise price per share of the Common Stock under the LT Warrant is $0.34. The LT Warrant provides for cashless exercise. The LT Warrant also provides that in the event the closing price of the Common Stock remains above $1.00 for six consecutive months, Knight will forfeit the difference between the number of shares acquired under the LT Warrant prior to 90 days after such six-month period, and 25% of the shares purchasable under the LT Warrant.

 

The beneficial conversion feature of the warrants issued to Knight amounted to $1,952,953 (ST warrants) and $1,462,560 (LT warrants), respectively, and was recorded as debt discount of the corresponding debt.

 

During 2016, this debt discount was fully expensed in conjunction with the cancellation of all warrants and options held by Knight.

 

The Company also recorded deferred financing costs of $289,045 with respect to the Knight loan. The Company recognized amortization of deferred financing costs of $3,257 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $0.

 

$950,000 June 26, 2015 Security Agreement:

 

On June 26, 2015, the Company, through its wholly owned subsidiary, Neuragen Corp. (“Neuragen”), issued a 0% promissory note in a principal amount of $950,000 in connection with an Asset Purchase Agreement. The note requires $250,000 to be paid on or before June 30, 2016, and $700,000 to be paid in quarterly installments (beginning with the quarter ended September 30, 2015) equal to the greater of $12,500 or 5% of U.S. net sales, and 2% of U.S. net sales of Neuragen for 60 months thereafter. The payment of such amounts is secured by a security interest in certain assets, undertakings and property (“Collateral”) pursuant to the Security Agreement, which will be released upon receipt of total payments of $1.2 million.

 

The Company also recorded deferred financing costs of $10,486 with respect to the above agreement. The Company recognized amortization of deferred financing costs of $0 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $0. The Company recorded present value of future payments of $279,855 and $282,240 as of March 31, 2018 and December 31, 2017, respectively. The Company recorded imputed interest expense of $10,115 for the three months ended March 31, 2018.

 

During the three months ended March 31, 2018, the Company made payments of $12,500 in connection with this Security Agreement.

 

$5,500,000 November 12, 2015 Loan:

 

On November 12, 2015, we entered into a First Amendment to Loan Agreement (“First Amendment”) with Knight, pursuant to which Knight agreed to loan us an additional $5.5 million, and which amount was borrowed at closing (the “Financing”) for the purpose of acquiring Breakthrough Products, Inc. and NomadChoice Pty Limited through Stock Purchase Agreements. At closing, we paid Knight an origination fee of $110,000 and a work fee of $55,000 and also paid $24,000 of Knight’s expenses associated with the Loan. The Loan bears interest at a rate of 15% per year. The interest rate will decrease to 13% if we meet certain equity-fundraising targets. The amended Loan Agreement matured on November 11, 2017 and was fully paid.

 

In connection with the First Amendment, we issued Knight a warrant that entitles Knight to purchase 5,550,625 shares of our common stock (“Knight Warrant Shares”) representing approximately 6.5% of our fully diluted capital, which Knight exercised in full on November 12, 2015. Knight also received a 10-year warrant entitling Knight to purchase up to 4,547,243 shares of our common stock at $0.49 per share (“Knight Warrants”).

 

The beneficial conversion feature of the Knight warrants amounted to $2,553,287 (5,550,625 warrants) and $2,067,258 (4,547,243 warrants), respectively, and was recorded as debt discount of the corresponding debt in 2015.

 

During 2016, this debt discount was fully expensed in conjunction with the cancellation of all warrants and options held by Knight.

 

$10,000,000 August 9, 2017 Loan:

 

On August 9, 2017, we entered into a Second Amendment to Loan Agreement (“Second Amendment”) with Knight, pursuant to which Knight agreed to loan us an additional $10 million, and an ongoing credit facility of up to $20 million, and which amount was borrowed at closing (the “Financing”) for working capital purposes. At closing, we paid Knight an origination fee of $200,000 and a work fee of $100,000 and also paid $100,000 of Knight’s expenses associated with the Loan. The Loan bears interest at 10.5% per annum. The amended Loan Agreement matures on August 8, 2020. We have met all the covenants except for the TTM EBITDA of $5 million during the current period and accordingly, Default Interest rate of 5% (from 10.5% to 15.5%) applies in accordance to our current agreement and will be in effect starting April 1, 2018 and will be in effect until the $5 million TTM EDITDA covenant is achieved. Also, Synergy will maintain Focus Factor Net Sales as measured on a year-end basis of at least USD $15 million for each fiscal year starting with December 31, 2017.

 

The Company also recorded deferred financing costs of $452,869 with respect to the above loan. The Company recognized amortization of deferred financing costs of $37,739 during the three months ended March 31, 2018. Unamortized debt issuance cost as of March 31, 2018 amounted to $352,231.

 

The Company recognized and paid interest expense of $242,083 during the three months ended March 31, 2018. Accrued interest was $0 as of March 31, 2018. The loan balance at March 31, 2018 was $9,000,000.

XML 27 R16.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stockholders' Equity
3 Months Ended
Mar. 31, 2018
Equity [Abstract]  
Stockholders' Equity

Note 11 – Stockholders’ Equity

 

The total number of shares of all classes of capital stock which the Company is authorized to issue is 300,000,000 shares of common stock with $0.00001 par value.

 

As of March 31, 2018, and December 31, 2017, there were 89,862,683 shares of the Company’s common stock issued and outstanding.

XML 28 R17.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies
3 Months Ended
Mar. 31, 2018
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies

Note 12 – Commitments & Contingencies

 

Litigation:

 

From time to time the Company may become a party to litigation in the normal course of business. Management believes that there are no current legal matters that would have a material effect on the Company’s financial position or results of operations.

 

Employee Commitments

 

The Company and Mr. Kadanoff entered into an employment agreement on October 10, 2017 with an initial term of 3 years. In exchange for his service as Chief Financial Officer, Mr. Kadanoff will receive an annual base salary of $450,000. He will receive a signing bonus consisting of: (i) 100,000 shares of the Company’s common stock, and (ii) a cash payment equal to the value of 100,000 shares of the Company’s common stock based on a price of $0.55 per share. He will receive an annual bonus for calendar year 2017 of $37,500. Beginning with calendar year 2018, Mr. Kadanoff will be eligible for an annual target bonus of up to half his base salary. The target bonus will be determined at the discretion of our Board or compensation committee based upon the achievement of financial and other performance-related goals and may be paid in cash or shares of the Company’s common stock.

 

In connection with his employment, Mr. Kadanoff has committed to purchasing 400,000 shares of our common stock from the Company for a price of $0.55 per share. The Company granted Mr. Kadanoff an option to purchase 1,500,000 shares of the Company’s common stock at an exercise price of $0.55 (the “Initial Option”). The Initial Option will vest in three (3) equal annual installments on the first three anniversaries of Mr. Kadanoff’s Start Date with the Company, provided that Mr. Kadanoff remains employed by the Company on each such date. The Initial Option will expire on the tenth anniversary of the grant date. Subject to the approval by the Board, during each calendar year of Mr. Kadanoff’s employment with the Company beginning with 2018, the Company will grant to him an option to purchase 500,000 shares of the Company’s common stock (such options collectively the “Additional Options”). The exercise price of each Additional Option will be the Fair Market Value of the common stock on the date each such Additional Option is granted. Each Additional Option will expire on the tenth anniversary of the date of grant of such Additional Option. The Additional Options will vest in three (3) equal annual installments on the first three anniversaries of the date of grant of such Additional Option, provided that Mr. Kadanoff remains employed by the Company on each such date. Upon the occurrence of a Change in Control , the vesting of stock options granted to Mr. Kadanoff will be accelerated subject to his continued service to the Company as of such date and provided further that Mr. Kadanoff’s stock options will be treated no less favorably than those of any other senior executive or Chairman of the Company.

 

The Company and Mr. McCullough entered into an employment agreement on October 17, 2017 (the “Employment Agreement”) with an initial term of 3 years. In exchange for his service as President, Mr. McCullough will receive an annual base salary of $340,000. He will receive a cash signing bonus of $37,500, to be paid on January 1, 2018, and an additional cash signing bonus of $37,500, to be paid on July 1, 2018, provided that he is employed by the Company through such dates. Mr. McCullough will be eligible for an annual bonus of up to twenty-five percent (25%) of his base salary. The annual bonus will be determined at the discretion of our Board or compensation committee based upon the achievement of financial goals established by the Company’s Chief Executive Officer. Mr. McCullough will also be eligible for additional bonus compensation based on the Company’s achievement of certain annual earnings and retail sales goals established each year by the Company’s Chief Executive Officer. Subject to the Company’s achievement of an annual overall earnings goal and certain adjustments in the event of future acquisitions by the Company, Mr. McCullough will be eligible to receive five percent (5%) of all retail sales by the Company in excess of the annual retail sales goal set by the Chief Executive Officer.

 

The Company granted Mr. McCullough an option to purchase 1,000,000 shares of the Company’s common stock, subject to the approval of the Company’s Board of Directors (the “Option Grant”). The Option Grant will vest in three (3) equal annual installments on the first three anniversaries of Mr. McCullough’s start date with the Company, provided that Mr. McCullough remains employed by the Company on each such date. The Option Grant will be granted under the Company’s 2014 Stock Incentive Plan pursuant to a stock grant agreement between the Company and Mr. McCullough.

 

Operating leases

 

On August 16, 2017, the Company entered into a sublease for office space, effective October 1, 2017 through May 2021. Rent expense under this lease will be $19,500 per month, and increasing annually on June 1.

 

The following is a schedule by years of future minimum rental payments required under operating leases that have initial or remaining non-cancelable lease terms in excess of one year as of March 31, 2018:

 

Year ending December 31:      
2018 – remaining nine months   $ 179,595  
2019     245,234  
2020     252,591  
2021     106,540  
2022     -  
Total   $ 783,960  

XML 29 R18.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Options
3 Months Ended
Mar. 31, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Stock Options

Note 13 – Stock Options

 

On July 4, 2016, the Company granted 500,000 options with an exercise price of $0.70 per share to an employee of the Company. During 2017, 333,333 unvested options were cancelled due to termination of employee.

 

On October 10, 2017, the Company granted 1,000,000 options with an exercise price of $0.70 per share to an employee of the Company.

 

On October 16, 2017, the Company granted 1,500,000 options with an exercise price of $0.55 per share to an employee of the Company.

 

On October 18, 2017, the Company granted 200,000 options with an exercise price of $0.70 per share to an employee of the Company.

 

The following table summarizes the options outstanding, option exercisability and the related prices for the shares of the Company’s common stock issued to employees and consultants under the Plan at March 31, 2018:

 

    Options Outstanding     Options Exercisable  
Exercise
Prices ($)
  Number
Outstanding
    Weighted
Average
Remaining
Contractual
Life
(Years)
    Weighted
Average
Exercise
Price ($)
    Number
Exercisable
    Weighted
Average
Exercise
Price ($)
 
$ 0.25 - $0.70       8,666,667       6.97     $ 0.51       6,200,000     $ 0.46  
                                             

 

The stock option activity for the three months ended March 31, 2018 is as follows:

 

    Options
Outstanding
    Weighted
Average
Exercise Price
 
Outstanding at December 31, 2017     8,666,667     $ 0.51  
Granted     -       -  
Exercised     -       -  
Expired or canceled     -       -  
Outstanding at March 31, 2018     8,666,667     $ 0.51  

 

Stock-based compensation expense related to vested options was $119,617 during the three months ended March 31, 2018 which is a component of general and administrative expense in the statement of operations. The Company determined the value of share-based compensation for options vesting during the period using the Black-Scholes fair value option-pricing model with the following weighted average assumptions: estimated fair value of Company’s common stock of $0.40-0.74, risk-free interest rate of 0.90-2.23%, volatility of 135-160%, expected lives of 3-10 years, and dividend yield of 0%. Stock options outstanding as of March 31, 2018, as disclosed in the above table, have an intrinsic value of $150,000. As of March 31, 2018, unamortized stock-based compensation costs related to options was $1,070,768, and will be recognized over a period of 2.5 years.

XML 30 R19.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Warrants
3 Months Ended
Mar. 31, 2018
Stock Warrants  
Stock Warrants

Note 14 – Stock Warrants

 

The following table summarizes the warrants outstanding, warrant exercisability and the related exercise prices for the shares of the Company’s common stock at March 31, 2018:

 

      Warrants Outstanding   Warrants Exercisable
Exercise
Prices ($)
    Number
Outstanding
  Weighted
Average
Remaining
Contractual
Life
(Years)
    Weighted
Average
Exercise
Price ($)
    Number
Exercisable
  Weighted
Average
Exercise
Price ($)
 
  5.00     1,000,000     0.72       5.00     1,000,000     5.00  
                                     

 

The warrant activity for the three months ended March 31, 2018 is as follows:

 

    Warrants
Outstanding
    Weighted
Average
Exercise
Price
 
Outstanding at December 31, 2017     1,000,000     $ 5  
Granted     -       -  
Exercised     -       -  
Expired or canceled     -               -  
Outstanding at March 31, 2018     1,000,000     $ 5  

 

Warrants outstanding as of March 31, 2018, as disclosed in the above table, have an intrinsic value of $0.

XML 31 R20.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments
3 Months Ended
Mar. 31, 2018
Segment Reporting [Abstract]  
Segments

Note 15 – Segments

 

Segment identification and selection is consistent with the management structure used by the Company’s management to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s management does not review operating results on a disaggregated basis; rather, management reviews operating results on an aggregate basis.

 

Net sales attributed to customers in the United States and foreign countries for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
United States   $ 9,027,862     $ 9,944,879  
Foreign countries     672,999       843,440  
    $ 9,700,861     $ 10,788,319  

 

Foreign countries primarily consist of Australia and Canada.

  

The Company’s net sales by product group for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
Nutraceuticals   $ 9,014,780     $ 9,546,446  
Over the Counter (OTC)     162,183       503,675  
Consumer Goods     272,291       731,548  
Cosmeceuticals     251,607       6,650  
    $ 9,700,861     $ 10,788,319  

 

(1) Net sales for any other product group of similar products are less than 10% of consolidated net sales.

 

The Company’s net sales by major sales channel for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
Online   $ 5,412,600     $ 5,980,756  
Retail     4,288,261       4,807,563  
    $ 9,700,861     $ 10,788,319  

 

Long-lived assets (net) attributable to operations in the United States and foreign countries as of March 31, 2018 and December 31, 2017 were as follows:

 

    March 31, 2018     December 31, 2017  
United States   $ 13,286,331     $ 13,613,043  
Foreign countries     17,563       5,612  
    $ 13,303,894     $ 13,618,655  

 

Foreign countries consist of Australia and Canada.

XML 32 R21.htm IDEA: XBRL DOCUMENT v3.8.0.1
Income Taxes
3 Months Ended
Mar. 31, 2018
Income Tax Disclosure [Abstract]  
Income Taxes

Note 16 – Income Taxes

 

Income tax expense was $160,613 for the three months ended March 31, 2018, respectively, compared to $291,467 for the same period in 2017. The current provision is attributable to Australian operations and the current tax rate in effect in that country.

 

On December 22, 2017, the Tax Cuts and Jobs Act (the TCJA), which significantly modified U.S. corporate income tax law, was signed into law by President Trump. The TCJA contains significant changes to corporate income taxation, including but not limited to the reduction of the corporate income tax rate from a top marginal rate of 35% to a flat rate of 21%, limitation of the tax deduction for interest expense to 30% of earnings (except for certain small businesses), limitation of the deduction for net operating losses to 80% of current year taxable income and generally eliminating net operating loss carrybacks, allowing net operating losses to carryforward without expiration, one-time taxation of offshore earnings at reduced rates regardless of whether they are repatriated, elimination of U.S. tax on foreign earnings (subject to certain important exceptions), immediate deductions for certain new investments instead of deductions for depreciation expense over time, and modifying or repealing many business deductions and credits (including changes to the orphan drug tax credit and changes to the deductibility of research and experimental expenditures that will be effective in the future). Notwithstanding the reduction in the corporate income tax rate, the overall impact of the new federal tax law is uncertain, including to what extent various states will conform to the newly enacted federal tax law. 

 

The Company has not recorded the necessary provisional adjustments in the financial statements in accordance with its current understanding of the TCJA and guidance currently available as of this filing. But is reviewing the TCJA’s potential ramifications, as the Company acts to bring tax compliance up to day. 

 

The total deferred tax asset is calculated by multiplying a domestic (US) 21% marginal tax rate by the cumulative net operating loss carryforwards (“NOL”). The Company currently has NOLs, which expire through 2035. Management has determined based on all the available information that a 100% valuation reserve is required.

 

For U.S. purposes, the Company has not completed its evaluation of NOL utilization limitations under Internal Revenue Code, as amended (the “Code”) Section 382/383, change of ownership rules. If the Company has had a change in ownership, the NOL’s would be limited as to the amount that could be utilized each year, based on the Code.

XML 33 R22.htm IDEA: XBRL DOCUMENT v3.8.0.1
Subsequent Events
3 Months Ended
Mar. 31, 2018
Subsequent Events [Abstract]  
Subsequent Events

Note 17 – Subsequent Events

 

Management evaluated all activities of the Company through the issuance date of the Company’s unaudited condensed consolidated financial statements and concluded that no subsequent events except as disclosed below have occurred that would require adjustments or disclosure into the unaudited condensed consolidated financial statements.

 

Subsequent to March 31, 2018, the Company made an additional $500,000 payment on $10,000,000 loan.

XML 34 R23.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Policies)
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
General

General

 

The accompanying condensed consolidated financial statements as of March 31, 2018 and December 31, 2017 and for the three months ended March 31, 2018 and 2017 are unaudited. These unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) for interim financial information and are presented in accordance with the requirements of Rule S-X of the Securities and Exchange Commission (the “SEC”) and with the instructions to Form 10-Q. Accordingly, they do not include all the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three months ended March 31, 2018 are not necessarily indicative of the results that may be expected for the fiscal year ending December 31, 2018. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2017 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on April 2, 2018.

Basis of Presentation

Basis of Presentation

 

The unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

Use of Estimates

Use of Estimates

 

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates. Significant estimates are assumptions about collection of accounts receivable, useful life of fixed and intangible assets, goodwill and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

Cash and Cash Equivalents

Cash and Cash Equivalents

 

The Company considers all cash on hand and in banks, including accounts in book overdraft positions, certificates of deposit and other highly-liquid investments with maturities of three months or less, when purchased, to be cash and cash equivalents. As of March 31, 2018, the Company had no cash equivalents. The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured limit of $250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At March 31, 2018, the uninsured balance amounted to $1,143,835.

Capitalization of Fixed Assets

Capitalization of Fixed Assets

 

The Company capitalizes expenditures related to property and equipment, subject to a minimum rule, that have a useful life greater than one year for: (1) assets purchased; (2) existing assets that are replaced, improved or the useful lives have been extended; or (3) all land, regardless of cost. Acquisitions of new assets, additions, replacements and improvements (other than land) costing less than the minimum rule in addition to maintenance and repair costs, including any planned major maintenance activities, are expensed as incurred.

Intangible Assets

Intangible Assets

 

We evaluate the recoverability of intangible assets periodically and take into account events or circumstances that warrant revised estimates of useful lives or that indicate that impairment exists. All of our intangible assets are subject to amortization except intellectual property of $1,450,000 acquired as part of Asset Purchase Agreement entered into with Factor Nutrition LLC on January 22, 2015 and $10,000 acquired as part of an Asset Purchase Agreement entered into with Perfekt Beauty Holdings LLC and CDG Holdings, LLC on June 21, 2017. Intangible assets are amortized on a straight line basis over the useful lives. As of March 31, 2018, our qualitative analysis of intangible assets with indefinite lives did not indicate any impairment.

Long-lived Assets

Long-lived Assets

 

Long-lived assets include equipment and intangible assets other than those with indefinite lives. We assess the carrying value of our long-lived asset groups when indicators of impairment exist and recognize an impairment loss when the carrying amount of a long-lived asset is not recoverable when compared to undiscounted cash flows expected to result from the use and eventual disposition of the asset.

 

Indicators of impairment include significant underperformance relative to historical or projected future operating results, significant changes in our use of the assets or in our business strategy, loss of or changes in customer relationships and significant negative industry or economic trends. When indications of impairment arise for a particular asset or group of assets, we assess the future recoverability of the carrying value of the asset (or asset group) based on an undiscounted cash flow analysis. If carrying value exceeds projected, net, undiscounted cash flows, an additional analysis is performed to determine the fair value of the asset (or asset group), typically a discounted cash flow analysis, and an impairment charge is recorded for the excess of carrying value over fair value. As of March 31, 2018, our qualitative analysis of long-lived assets did not indicate any impairment.

Goodwill

Goodwill

 

An asset purchase is accounted for under the purchase method of accounting. Under that method, assets and liabilities of the business acquired are recorded at their estimated fair values as of the date of the acquisition, with any excess of the cost of the acquisition over the estimated fair value of the net tangible and intangible assets acquired recorded as goodwill. As of March 31, 2018, our qualitative analysis of goodwill did not indicate any impairment.

Revenue Recognition

Revenue Recognition

 

Adoption of ASU 2014-09, Revenue from Contracts with Customers

 

On January 1, 2018, the Company adopted Financial Accounting Standards Board (FASB) Accounting Standards Codification Topic 606, Revenue from Contracts with Customers (ASC 606) using the modified retrospective (cumulative effect) transition method. Under this transition method, results for reporting periods beginning January 1, 2018 or later are presented under ASC 606, while prior period results continue to be reported in accordance with previous guidance. The cumulative effect of the initial application of ASC 606 was immaterial, no adjustment was recorded to the opening balance of retained earnings. The timing of revenue recognition for our various revenue streams was not materially impacted by the adoption of this standard. The Company believes its business processes, systems, and controls are appropriate to support recognition and disclosure under ASC 606. In addition, the adoption has led to increased footnote disclosures. Overall, the adoption of ASC 606 did not have a material impact on the Company’s condensed consolidated balance sheet, statement of operations and comprehensive income and statement of cash flows for the three months ended March 31, 2018. ASC 606 also requires additional disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to fulfill a contract. As described below, the analysis of contracts under ASC 606 supports the recognition of revenue at a point in time, resulting in revenue recognition timing that is materially consistent with the Company’s historical practice of recognizing product revenue when title and risk of loss pass to the customer.

 

Policy

 

The Company recognizes revenue in accordance with the Financial Accounting Standards Board’s (“FASB”), Accounting Standards Codification (“ASC”) ASC 606, Revenue from Contracts with Customers (“ASC 606”). Revenues are recognized when control is transferred to customers in amounts that reflect the consideration the Company expects to be entitled to receive in exchange for those goods. Revenue recognition is evaluated through the following five steps: (i) identification of the contract, or contracts, with a customer; (ii) identification of the performance obligations in the contract; (iii) determination of the transaction price; (iv) allocation of the transaction price to the performance obligations in the contract; and (v) recognition of revenue when or as a performance obligation is satisfied.

 

The Company recognizes revenue upon shipment from its fulfillment centers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases, ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Freight billed to customers is presented as revenues, and the related freight costs are presented as cost of goods sold. Cancelled orders are refunded if not already dispatched, refunds are only paid if stock is damaged in transit, discounts are only offered with specific promotions and orders will be refilled if lost in transit.

Contract Assets

Contract Assets

 

The Company does not have any contract assets such as work-in-process. All trade receivables on the Company’s condensed consolidated balance sheet are from contracts with customers.

Contract Costs

Contract Costs

 

Costs incurred to obtain a contract are capitalized unless short term in nature. As a practical expedient, costs to obtain a contract that are short term in nature are expensed as incurred. The Company does not have any contract costs capitalized as of March 31, 2018.

Contract Liabilities - Deferred Revenue

Contract Liabilities - Deferred Revenue

 

The Company’s contract liabilities consist of advance customer payments and deferred revenue. Deferred revenue results from transactions in which the Company has been paid for products by customers, but for which all revenue recognition criteria have not yet been met. Once all revenue recognition criteria have been met, the deferred revenues are recognized.

Accounts Receivable

Accounts receivable

 

Accounts receivable are generally unsecured. The Company establishes an allowance for doubtful accounts receivable based on the age of outstanding invoices and management’s evaluation of collectability. Accounts are written off after all reasonable collection efforts have been exhausted and management concludes that likelihood of collection is remote. Any future recoveries are applied against the allowance for doubtful accounts.

Advertising Expense

Advertising Expense

 

The Company expenses marketing, promotions and advertising costs as incurred. Such costs are included in selling expense in the accompanying unaudited condensed consolidated statements of income.

Research and Development

Research and Development

 

Costs incurred in connection with the development of new products and processing methods are charged to general and administrative expenses as incurred.

Income Taxes

Income Taxes

 

The Company utilizes FASB ASC 740, “Income Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.

 

The Company generated a deferred tax asset through net operating loss carry-forward. However, a valuation allowance of 100% has been established due to the uncertainty of the Company’s realization of the net operating loss carry forward prior to its expiration.

 

NomadChoice Pty Ltd, the Company’s wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

 

Synergy CHC Inc. is a wholly-owned foreign subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is made.

Net Earnings (loss) Per Common Share

Net Earnings (Loss) Per Common Share

 

The Company computes earnings per share under ASC subtopic 260-10, Earnings Per Share. Basic earnings (loss) per share is computed by dividing the net income (loss) attributable to the common stockholders (the numerator) by the weighted average number of shares of common stock outstanding (the denominator) during the reporting periods. Diluted earnings per share is computed by increasing the denominator by the weighted average number of additional shares that could have been outstanding from securities convertible into common stock (using the “treasury stock” method), unless their effect on net loss per share is anti-dilutive. As of March 31, 2018 and 2017, options to purchase 8,666,667 and 6,300,000 shares of common stock, respectively, were outstanding. As of both March 31, 2018 and 2017, warrants to purchase 1,000,000 shares of common stock were outstanding.

 

The following is a reconciliation of the number of shares used in the calculation of basic earnings per share and diluted earnings per share for the three months ended March 31, 2018, and 2017:

 

    2018     2017  
             
Net (loss) income after tax   $ (55,493 )   $ 2,558,654  
                 
Weighted average common shares outstanding     89,862,683       88,764,357  
Common stock to be issued     -       125,000  
Dilutive potential common shares     89,862683       88,889,357  
                 
Net (loss) earnings per share:                
Basic   $ (0.00 )   $ 0.03  
Diluted   $ (0.00 )   $ 0.03  

 

The following securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive:

 

    2018     2017  
             
Options to purchase common stock     8,666,667       6,300,000  
Warrants to purchase common stock     1,000,000       1,000,000  
      9,666,667       7,300,000  

Fair Value Measurements

Fair Value Measurements

 

The Company measures and discloses the fair value of assets and liabilities required to be carried at fair value in accordance with ASC 820, Fair Value Measurements and Disclosures. ASC 820 defines fair value, establishes a framework for measuring fair value, and enhances fair value measurement disclosure.

 

ASC 825 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825 establishes three levels of inputs that may be used to measure fair value:

 

Level 1 - Quoted prices for identical assets or liabilities in active markets to which we have access at the measurement date.

 

Level 2 - Inputs other than quoted prices within Level 1 that are observable for the asset or liability, either directly or indirectly.

 

Level 3 - Unobservable inputs for the asset or liability.

 

The determination of where assets and liabilities fall within this hierarchy is based upon the lowest level of input that is significant to the fair value measurement.

 

As of March 31, 2018, the Company has determined that there were no assets or liabilities measured at fair value.

Inventory

Inventory

 

Inventory consists of raw materials, components and finished goods. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value. Finished goods include the cost of labor to assemble the items.

Stock-based Compensation

Stock-Based Compensation

 

ASC 718, “Compensation – Stock Compensation,” prescribes accounting and reporting standards for all share-based payment transactions in which employee services are acquired. Transactions include incurring liabilities, or issuing or offering to issue shares, options, and other equity instruments such as employee stock ownership plans and stock appreciation rights. Share-based payments to employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period).

 

The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of ASC 505-50, “Equity – Based Payments to Non-Employees.” Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable: (a) the goods or services received; or (b) the equity instruments issued. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date.

Foreign Currency Translation

Foreign Currency Translation

 

The functional currency of one of the Company’s foreign subsidiaries (Nomadchoice Pty Ltd.) is the U.S. Dollar. The Company’s foreign subsidiary maintains its records using local currency (Australian Dollar). All monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at quarter end exchange rates, non-monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at transaction day exchange rates. Income and expense items related to non-monetary items were translated at exchange rates prevailing during the transaction date and other incomes and expenses were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, were recorded in the statements of operations as Remeasurement gain or loss on translation of foreign subsidiary.

 

The functional currency of the Company’s other foreign subsidiary (Synergy CHC Inc.) is the Canadian Dollar (CAD). The Company’s foreign subsidiary maintains its records using local currency (CAD). All assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at period end exchange rates and stockholders’ equity is translated at the historical rates. Income and expense items were translated using an average exchange rate for the period. The resulting translation adjustments, net of income taxes, are reported as other comprehensive income and accumulated other comprehensive income in the stockholder’s equity in accordance with ASC 220 – Comprehensive Income.

 

Translation gains and losses that arise from exchange rate fluctuations from transactions denominated in a currency other than the functional currency are translated into either Australian Dollars or Canadian Dollars, as the case may be, at the rate on the date of the transaction and included in the results of operations as incurred.

Concentrations of Credit Risk

Concentrations of Credit Risk

 

In the normal course of business, the Company provides credit terms to its customers; however, collateral is not required. Accordingly, the Company performs credit evaluations of its customers and maintains allowances for possible losses which, when realized, were within the range of management’s expectations. From time to time, a higher concentration of credit risk exists on outstanding accounts receivable for a select number of customers due to individual buying patterns.

Warehousing Costs

Warehousing costs

 

Warehouse costs include all third party warehouse rent fees and are charged to selling and marketing expenses as incurred. Any additional costs relating to assembly or special pack-outs of the Company’s products are charged to cost of sales.

Product Display Costs

Product display costs

 

All displays manufactured and purchased by the Company are for placement of product in retail stores. This also includes all costs for display execution and setup and retail services are charged to cost of sales and expensed as incurred.

Cost of Sales

Cost of Sales

 

Cost of sales includes the purchase cost of products sold and all costs associated with getting the products into the retail stores including buying and transportation costs.

Debt Issuance Costs

Debt Issuance Costs

 

Debt issuance costs consist primarily of arrangement fees, professional fees and legal fees. These costs are netted off with the related loan and are being amortized to interest expense over the term of the related debt facilities.

Shipping Costs

Shipping Costs

 

Shipping and handling costs billed to customers are recorded in sales. Shipping costs incurred by the company are recorded in selling and marketing expenses.

Related Parties

Related parties

 

Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. All transactions with related parties are recorded at fair value of the goods or services exchanged.

Segment Reporting

Segment Reporting

 

Segment identification and selection is consistent with the management structure used by the Company’s chief operating decision maker to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s chief operating decision maker does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregate basis.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

 

ASU 2018-05

 

This Accounting Standards Update adds SEC paragraphs pursuant to the SEC Staff Accounting Bulletin No. 118, which expresses the view of the staff regarding application of Topic 740, Income Taxes, in the reporting period that includes December 22, 2017 - the date on which the Tax Cuts and Jobs Act (H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018) was signed into law. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-02

 

On December 22, 2017, the U.S. federal government enacted a tax bill, H.R.1, An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018 (Tax Cuts and Jobs Act of 2017). Stakeholders raised a narrow-scope financial reporting issue that arose as a consequence of the Tax Cuts and Jobs Act of 2017. The amendments in this Update allow a reclassification from accumulated other comprehensive income to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act of 2017. The amendments in this Update affect any entity that is required to apply the provisions of Topic 220, Income Statement-Reporting Comprehensive Income, and has items of other comprehensive income for which the related tax effects are presented in other comprehensive income as required by GAAP. The amendments in this update is effective for all entities for fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. Early adoption of the amendments in this Update is permitted, including adoption in any interim period, (1) for public business entities for reporting periods for which financial statements have not yet been issued and (2) for all other entities for reporting periods for which financial statements have not yet been made available for issuance. The amendments in this Update should be applied either in the period of adoption or retrospectively to each period (or periods) in which the effect of the change in the U.S. federal corporate income tax rate in the Tax Cuts and Jobs Act is recognized.

 

This Accounting Standards Update is the final version of Proposed Accounting Standards Update 2018-210—Income Statement—Reporting Comprehensive Income (Topic 220), which has been deleted. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2018-01

 

The amendments in this Update provide an optional transition practical expedient to not evaluate under Topic 842 existing or expired land easements that were not previously accounted for as leases under Topic 840, Leases. An entity that elects this practical expedient should evaluate new or modified land easements under Topic 842 beginning at the date that the entity adopts Topic 842. An entity that does not elect this practical expedient should evaluate all existing or expired land easements in connection with the adoption of the new lease requirements in Topic 842 to assess whether they meet the definition of a lease. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-13

 

In September 2017, the FASB issued Accounting Standard Update (ASU) 2017-13, Revenue Recognition (Topic 605), Revenue from Contracts with Customers (Topic 606), Leases (Topic 840), and Leases (Topic 842). The effective date for ASU 2017-13 is for fiscal years beginning after December 15, 2018. We are currently evaluating the impact of adopting ASU 2017-13 on our consolidated financial statements.

 

ASU 2017-09

 

The Board is issuing this Update to provide clarity and reduce both (1) diversity in practice and (2) cost and complexity when applying the guidance in Topic 718, Compensation—Stock Compensation, to a change to the terms or conditions of a share-based payment award.

 

The amendments in this Update provide guidance about which changes to the terms or conditions of a share-based payment award require an entity to apply modification accounting in Topic 718. The amendment is Effective for all entities for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. Early adoption is permitted, including adoption in any interim period, for (1) public business entities for reporting periods for which financial statements have not yet been issued and (2) all other entities for reporting periods for which financial statements have not yet been made available for issuance.

 

This Update is the final version of Proposed Accounting Standards Update 2016-360—Compensation—Stock Compensation (Topic 718)—Scope of Modification Accounting, which has been deleted. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2017-04

 

In January 2017, the FASB issued ASU 2017-04, Intangibles-Goodwill and Other (Topic 350), which simplifies the goodwill impairment test. The effective date for ASU 2017-04 is for fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. We are currently evaluating the impact of adopting ASU 2017-04 on our consolidated financial statements.

 

ASU No. 2017-01

 

In January 2017, the FASB issued ASU No. 2017-01, Business Combinations (Topic 805): Clarifying the Definition of a Business. This new standard clarifies the definition of a business and provides a screen to determine when an integrated set of assets and activities is not a business. The screen requires that when substantially all of the fair value of the gross assets acquired (or disposed of) is concentrated in a single identifiable asset or a group of similar identifiable assets, the set is not a business. This new standard was effective for the Company on January 1, 2018. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2016-18

 

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230), which requires that restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total cash amounts shown on the statement of cash flows. The effective date for ASU 2016-18 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

ASU 2016-15

 

In August 2016, the FASB issued AS 2016-15, Classification of Certain Cash Receipts and Cash Payments, which clarifies how certain cash receipts and cash payments are presented and classified in the statement of cash flows. The effective date for ASU 2016-15 is for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019. Early adoption is permitted. We are currently evaluating the impact of adopting ASU 2016-18 on our consolidated financial statements.

 

ASU 2016-09

 

In March 2016, the FASB issued ASU No. 2016-09, Compensation – Stock Compensation, or ASU No. 2016-09. The areas for simplification in this Update involve several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. For public entities, the amendments in this Update are effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Early adoption is permitted in any interim or annual period. If an entity early adopts the amendments in an interim period, any adjustments should be reflected as of the beginning of the fiscal year that includes that interim period. An entity that elects early adoption must adopt all of the amendments in the same period. Amendments related to the timing of when excess tax benefits are recognized, minimum statutory withholding requirements, forfeitures, and intrinsic value should be applied using a modified retrospective transition method by means of a cumulative-effect adjustment to equity as of the beginning of the period in which the guidance is adopted. Amendments related to the presentation of employee taxes paid on the statement of cash flows when an employer withholds shares to meet the minimum statutory withholding requirement should be applied retrospectively. Amendments requiring recognition of excess tax benefits and tax deficiencies in the income statement and the practical expedient for estimating expected term should be applied prospectively. An entity may elect to apply the amendments related to the presentation of excess tax benefits on the statement of cash flows using either a prospective transition method or a retrospective transition method. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

ASU 2016-01

 

In January 2016, the FASB issued ASU 2016-01, which amends the guidance in U.S. GAAP on the classification and measurement of financial instruments. Changes to the current guidance primarily affect the accounting for equity investments, financial liabilities under the fair value option, and the presentation and disclosure requirements for financial instruments. In addition, the ASU clarifies guidance related to the valuation allowance assessment when recognizing deferred tax assets resulting from unrealized losses on available-for-sale debt securities. The new standard is effective for fiscal years and interim periods beginning after December 15, 2017, and upon adoption, an entity should apply the amendments by means of a cumulative-effect adjustment to the balance sheet at the beginning of the first reporting period in which the guidance is effective. Early adoption is not permitted except for the provision to record fair value changes for financial liabilities under the fair value option resulting from instrument-specific credit risk in other comprehensive income. Adoption of this new standard did not have any impact on the Company’s consolidated financial statements.

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial statements.

XML 35 R24.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
Schedule of Number of Shares Used in Calculation of Earnings Per Share Basic and Diluted

The following is a reconciliation of the number of shares used in the calculation of basic earnings per share and diluted earnings per share for the three months ended March 31, 2018, and 2017:

 

    2018     2017  
             
Net (loss) income after tax   $ (55,493 )   $ 2,558,654  
                 
Weighted average common shares outstanding     89,862,683       88,764,357  
Common stock to be issued     -       125,000  
Dilutive potential common shares     89,862683       88,889,357  
                 
Net (loss) earnings per share:                
Basic   $ (0.00 )   $ 0.03  
Diluted   $ (0.00 )   $ 0.03  

Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share

The following securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive:

 

    2018     2017  
             
Options to purchase common stock     8,666,667       6,300,000  
Warrants to purchase common stock     1,000,000       1,000,000  
      9,666,667       7,300,000  

XML 36 R25.htm IDEA: XBRL DOCUMENT v3.8.0.1
Inventory (Tables)
3 Months Ended
Mar. 31, 2018
Inventory Disclosure [Abstract]  
Schedule of Carrying Value of Inventory

The carrying value of inventory consisted of the following:

 

    March 31, 2018     December 31, 2017  
Finished goods   $ 2,098,897     $ 1,507,344  
Components     809,882       1,197,228  
Inventory in transit     60,760       45,188  
Raw materials     278,616       92,616  
Total inventory   $ 3,248,155     $ 2,842,376  

XML 37 R26.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Receivable (Tables)
3 Months Ended
Mar. 31, 2018
Receivables [Abstract]  
Accounts Receivable, Net of Allowances for Sales Returns and Doubtful Accounts

Accounts receivable, net of allowances for sales returns and doubtful accounts, consisted of the following:

 

    March 31, 2018     December 31, 2017  
Trade accounts receivable   $ 3,847,981     $ 4,333,608  
Less allowances     -       -  
Total accounts receivable, net   $ 3,847,981     $ 4,333,608  

XML 38 R27.htm IDEA: XBRL DOCUMENT v3.8.0.1
Prepaid Expenses (Tables)
3 Months Ended
Mar. 31, 2018
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Summary of Prepaid Expenses

Prepaid expenses consisted of the following:

 

    March 31, 2018     December 31, 2017  
Advances for inventory   $ 41,388     $ 206,973  
Components     8,004       104,668  
Media production     83,166       109,388  
Insurance     50,517       41,548  
Trade shows     8,600       17,150  
Deposits     50,640       44,841  
Rent     -       19,500  
Promotion - Bloggers     172,773       246,592  
License agreement     133,333       158,333  
Software subscriptions     12,031       20,513  
Rebranding     127,480       32,841  
Clinical Research     47,490       47,490  
Advertising     6,500       2,500  
Promotions     -       37,500  
Miscellaneous     65,569       53,414  
Total   $ 807,491     $ 1,143,251  

XML 39 R28.htm IDEA: XBRL DOCUMENT v3.8.0.1
Concentration of Credit Risk (Tables)
3 Months Ended
Mar. 31, 2018
Risks and Uncertainties [Abstract]  
Summary of Major Suppliers

For the three months ended March 31, 2018 and the year ended December 31, 2017, our products were made by the following suppliers:

 

FOCUSfactor   Atrium Innovations - Pittsburgh, PA   Vit-Best Nutrition, Inc. - Tustin, CA
Flat Tummy Tea   Caraway Tea Company, LLC - Highland, NY   -
Neuragen   C-Care, LLC - Linthicum Heights, MD   -
UrgentRx   Capstone Nutrition - Ogden, UT   -
Hand MD   HealthSpecialty - Santa Fe Springs, CA    
Sneaky Vaunt   Dongguan Jingrui - China    
The Queen Pegasus   Skin Actives – Gilbert, AZ    
The Queen Pegasus   Ningbo Beautiful Daily Cosmetics - Zhejiang, China    

XML 40 R29.htm IDEA: XBRL DOCUMENT v3.8.0.1
Fixed Assets and Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2018
Assets  
Summary of Fixed and Intangible Assets

As of March 31, 2018, and December 31, 2017, fixed assets and intangible assets consisted of the following:

 

    March 31, 2018     December 31, 2017  
             
Property and equipment   $ 558,869     $ 437,358  
Less accumulated depreciation     (180,560 )     (144,153 )
Fixed assets, net   $ 378,309     $ 293,205  

 

Depreciation expense for the three months ended March 31, 2018 and 2017 was $36,408 and $25,065, respectively.

 

    March 31, 2018     December 31, 2017  
             
FOCUSfactor intellectual property   $ 1,450,000     $ 1,450,000  
Per-fekt intellectual property     10,000       10,000  
Intangible assets subject to amortization     7,150,165       7,134,952  
Less accumulated amortization     (3,477,820 )     (3,062,742 )
Intangible assets, net   $ 5,132,345     $ 5,532,210  

XML 41 R30.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Payable and Accrued Liabilities (Tables)
3 Months Ended
Mar. 31, 2018
Payables and Accruals [Abstract]  
Schedule of Accounts Payable and Accrued Liabilities

As of March 31, 2018, and December 31, 2017, accounts payable and accrued liabilities consisted of the following:

 

    March 31, 2018     December 31, 2017  
Accrued payroll   $ 276,342     $ 296,491  
Accrued legal fees     174,698       96,017  
Accounting fees     -       19,681  
Commissions     53,950       178,286  
Professional Fees     32,109       45,921  
Manufacturers     2,648,721       2,147,751  
Promotions     111,281       897,925  
Rent     -       19,500  
Customers     17,278       106,395  
Interest     -       147,000  
Royalties, related party      230,577       138,143  
Warehousing     33,419       10,388  
Inventory     428,831       -  
Others     166,887       225,050  
Total   $ 4,174,093     $ 4,328,548  

XML 42 R31.htm IDEA: XBRL DOCUMENT v3.8.0.1
Notes Payable (Tables)
3 Months Ended
Mar. 31, 2018
Debt Disclosure [Abstract]  
Schedule of Loan Payable

The Company’s loans payable at March 31, 2018 and December 31, 2017 are as follows:

 

    March 31, 2018     December 31, 2017  
             
Loans payable   $ 9,279,855     $ 10,344,739  
Unamortized debt issuance cost     (352,231 )     (393,227 )
Total     8,927,624       9,951,512  
Less: Current portion     (1,932,194 )     (2,487,233 )
Long-term portion   $ 6,995,430     $ 7,464,279  

XML 43 R32.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies (Tables)
3 Months Ended
Mar. 31, 2018
Commitments and Contingencies Disclosure [Abstract]  
Schedule of Future Minimum Rental Payments for Operating Leases

 

The following is a schedule by years of future minimum rental payments required under operating leases that have initial or remaining non-cancelable lease terms in excess of one year as of March 31, 2018:

 

Year ending December 31:      
2018 – remaining nine months   $ 179,595  
2019     245,234  
2020     252,591  
2021     106,540  
2022     -  
Total   $ 783,960  

XML 44 R33.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Options (Tables)
3 Months Ended
Mar. 31, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of Options Outstanding by Price Range

The following table summarizes the options outstanding, option exercisability and the related prices for the shares of the Company’s common stock issued to employees and consultants under the Plan at March 31, 2018:

 

    Options Outstanding     Options Exercisable  
Exercise
Prices ($)
  Number
Outstanding
    Weighted
Average
Remaining
Contractual
Life
(Years)
    Weighted
Average
Exercise
Price ($)
    Number
Exercisable
    Weighted
Average
Exercise
Price ($)
 
$ 0.25 - $0.70       8,666,667       6.97     $ 0.51       6,200,000     $ 0.46  

Schedule of Stock Options Activity

The stock option activity for the three months ended March 31, 2018 is as follows:

 

    Options
Outstanding
    Weighted
Average
Exercise Price
 
Outstanding at December 31, 2017     8,666,667     $ 0.51  
Granted     -       -  
Exercised     -       -  
Expired or canceled     -       -  
Outstanding at March 31, 2018     8,666,667     $ 0.51  

XML 45 R34.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Warrants (Tables)
3 Months Ended
Mar. 31, 2018
Stock Warrants  
Summary of Warrants Outstanding, Warrant Exercisability and Related Prices for Shares of Common Stock

The following table summarizes the warrants outstanding, warrant exercisability and the related exercise prices for the shares of the Company’s common stock at March 31, 2018:

 

      Warrants Outstanding   Warrants Exercisable
Exercise
Prices ($)
    Number
Outstanding
  Weighted
Average
Remaining
Contractual
Life
(Years)
    Weighted
Average
Exercise
Price ($)
    Number
Exercisable
  Weighted
Average
Exercise
Price ($)
 
  5.00     1,000,000     0.72       5.00     1,000,000     5.00  

Schedule of Stock Warrants Activity

The warrant activity for the three months ended March 31, 2018 is as follows:

 

    Warrants
Outstanding
    Weighted
Average
Exercise
Price
 
Outstanding at December 31, 2017     1,000,000     $ 5  
Granted     -       -  
Exercised     -       -  
Expired or canceled     -               -  
Outstanding at March 31, 2018     1,000,000     $ 5  

XML 46 R35.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments (Tables)
3 Months Ended
Mar. 31, 2018
Segment Reporting [Abstract]  
Summary of Net Sales Attributed to Customers Geographical Segment

Net sales attributed to customers in the United States and foreign countries for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
United States   $ 9,027,862     $ 9,944,879  
Foreign countries     672,999       843,440  
    $ 9,700,861     $ 10,788,319  

Summary of Net Sales Attributed to Customers Product Group

The Company’s net sales by product group for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
Nutraceuticals   $ 9,014,780     $ 9,546,446  
Over the Counter (OTC)     162,183       503,675  
Consumer Goods     272,291       731,548  
Cosmeceuticals     251,607       6,650  
    $ 9,700,861     $ 10,788,319  

 

(1) Net sales for any other product group of similar products are less than 10% of consolidated net sales.

Schedule of Net Sales by Major Sales Channel

The Company’s net sales by major sales channel for the three months ended March 31, 2018 and 2017 were as follows:

 

    March 31, 2018     March 31, 2017  
Online   $ 5,412,600     $ 5,980,756  
Retail     4,288,261       4,807,563  
    $ 9,700,861     $ 10,788,319  

Summary of Long-lived Assets (Net) Attributable to Operations Geographical Segment

Long-lived assets (net) attributable to operations in the United States and foreign countries as of March 31, 2018 and December 31, 2017 were as follows:

 

    March 31, 2018     December 31, 2017  
United States   $ 13,286,331     $ 13,613,043  
Foreign countries     17,563       5,612  
    $ 13,303,894     $ 13,618,655  

XML 47 R36.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details Narrative)
3 Months Ended
Mar. 31, 2018
USD ($)
Segment
shares
Mar. 31, 2017
shares
Dec. 31, 2017
USD ($)
Jun. 21, 2017
USD ($)
Jan. 22, 2015
USD ($)
Cash equivalents        
Cash federally insured limit per bank 250,000        
Cash uninsured amount $ 1,143,835   $ 1,557,373    
Percentage of valuation allowance 100.00%        
Anti-dilutive securities | shares 9,666,667 7,300,000      
Number of operating segment | Segment 1        
Options to Purchase Common Stock [Member]          
Anti-dilutive securities | shares 8,666,667 6,300,000      
Warrants to Purchase Common Stock [Member]          
Anti-dilutive securities | shares 1,000,000 1,000,000      
Factor Nutrition LLC [Member]          
Value of intellectual property acquired         $ 1,450,000
Perfekt Beauty Holdings LLC [Member]          
Value of intellectual property acquired       $ 10,000  
CDG Holdings, LLC [Member]          
Value of intellectual property acquired       $ 10,000  
XML 48 R37.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies - Schedule of Number of Shares Used in Calculation of Earnings Per Share Basic and Diluted (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Accounting Policies [Abstract]    
Net (loss) income after tax $ (55,493) $ 2,558,654
Weighted average common shares outstanding 89,862,638 88,764,357
Common stock to be issued 125,000
Dilutive potential common shares 89,862,638 88,889,357
Net (loss) earnings per share - Basic $ (0.00) $ 0.03
Net (loss) earnings per share - Diluted $ (0.00) $ 0.03
XML 49 R38.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) - shares
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Anti-dilutive securities 9,666,667 7,300,000
Options to Purchase Common Stock [Member]    
Anti-dilutive securities 8,666,667 6,300,000
Warrants to Purchase Common Stock [Member]    
Anti-dilutive securities 1,000,000 1,000,000
XML 50 R39.htm IDEA: XBRL DOCUMENT v3.8.0.1
Inventory - Schedule of Carrying Value of Inventory (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Inventory Disclosure [Abstract]    
Finished goods $ 2,098,897 $ 1,507,344
Components 809,882 1,197,228
Inventory in transit 60,760 45,188
Raw Materials 278,616 92,616
Total inventory $ 3,248,155 $ 2,842,376
XML 51 R40.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Receivable - Accounts Receivable, Net of Allowances for Sales Returns and Doubtful Accounts (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Receivables [Abstract]    
Trade accounts receivable $ 3,847,981 $ 4,333,608
Less allowances
Total accounts receivable, net $ 3,847,981 $ 4,333,608
XML 52 R41.htm IDEA: XBRL DOCUMENT v3.8.0.1
Prepaid Expenses - Summary of Prepaid Expenses (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]    
Advances for inventory $ 41,388 $ 206,973
Components 8,004 104,668
Media production 83,166 109,388
Insurance 50,517 41,548
Trade shows 8,600 17,150
Deposits 50,640 44,841
Rent 19,500
Promotion - Bloggers 172,773 246,592
License agreement 133,333 158,333
Software subscriptions 12,031 20,513
Rebranding 127,480 32,841
Clinical Research 47,490 47,490
Advertising 6,500 2,500
Promotions 37,500
Miscellaneous 65,569 53,414
Total $ 807,491 $ 1,143,251
XML 53 R42.htm IDEA: XBRL DOCUMENT v3.8.0.1
Concentration of Credit Risk (Details Narrative) - USD ($)
3 Months Ended 12 Months Ended
Mar. 31, 2018
Dec. 31, 2017
Cash federally insured limit per bank $ 250,000  
Cash uninsured amount $ 1,143,835 $ 1,557,373
Three Customers [Member] | Accounts Receivable [Member]    
Concentration risk percentage 71.00% 88.00%
Three Customers [Member] | Sales Revenue, Net [Member]    
Concentration risk percentage 41.00%  
Two Customers [Member] | Sales Revenue, Net [Member]    
Concentration risk percentage   42.00%
XML 54 R43.htm IDEA: XBRL DOCUMENT v3.8.0.1
Concentration of Credit Risk - Summary of Major Suppliers (Details)
3 Months Ended 12 Months Ended
Mar. 31, 2018
Dec. 31, 2017
Suppliers One [Member]    
Name of the Product FOCUSfactor FOCUSfactor
Address of the suppliers Atrium Innovations - Pittsburgh, PA Atrium Innovations - Pittsburgh, PA
City of suppliers Vit-Best Nutrition, Inc. - Tustin, CA Vit-Best Nutrition, Inc. - Tustin, CA
Suppliers Two [Member]    
Name of the Product Flat Tummy Tea Flat Tummy Tea
Address of the suppliers Caraway Tea Company, LLC - Highland, NY Caraway Tea Company, LLC - Highland, NY
City of suppliers - -
Suppliers Three [Member]    
Name of the Product Neuragen Neuragen
Address of the suppliers C-Care, LLC - Linthicum Heights, MD C-Care, LLC - Linthicum Heights, MD
City of suppliers - -
Suppliers Four [Member]    
Name of the Product UrgentRx UrgentRx
Address of the suppliers Capstone Nutrition - Ogden, UT Capstone Nutrition - Ogden, UT
City of suppliers - -
Suppliers Five [Member]    
Name of the Product Hand MD Hand MD
Address of the suppliers HealthSpecialty - Santa Fe Springs, CA HealthSpecialty - Santa Fe Springs, CA
City of suppliers   -
Suppliers Six [Member]    
Name of the Product Sneaky Vaunt Sneaky Vaunt
Address of the suppliers Dongguan Jingrui - China Dongguan Jingrui - China
City of suppliers   -
Suppliers Seven [Member]    
Name of the Product The Queen Pegasus The Queen Pegasus
Address of the suppliers Skin Actives - Gilbert, AZ Skin Actives - Gilbert, AZ
City of suppliers   -
Suppliers Eight [Member]    
Name of the Product The Queen Pegasus The Queen Pegasus
Address of the suppliers Ningbo Beautiful Daily Cosmetics - Zhejiang, China Ningbo Beautiful Daily Cosmetics - Zhejiang, China
City of suppliers   -
XML 55 R44.htm IDEA: XBRL DOCUMENT v3.8.0.1
Fixed Assets and Intangible Assets (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Assets    
Depreciation expense $ 36,408 $ 25,065
Amortization expense $ 415,078 $ 267,253
XML 56 R45.htm IDEA: XBRL DOCUMENT v3.8.0.1
Fixed Assets and Intangible Assets - Summary of Fixed and Intangible Assets (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Property and equipment $ 558,869 $ 437,358
Less accumulated depreciation (180,560) (144,153)
Fixed assets, net 378,309 293,205
Intangible assets subject to amortization 7,150,165 7,134,952
Less accumulated amortization (3,477,820) (3,062,742)
Intangible assets, net 5,132,345 5,532,210
FOCUSfactor [Member]    
Intellectual property 1,450,000 1,450,000
Per-fekt [Member]    
Intellectual property $ 10,000 $ 10,000
XML 57 R46.htm IDEA: XBRL DOCUMENT v3.8.0.1
Related Party Transactions (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Dec. 31, 2017
Consulting fees $ 57,917  
Outstanding balance of consulting fees 0  
Payroll expense 276,342 $ 296,491
Hand MD LLC [Member]    
Outstanding balance of consulting fees $ 0  
Percentage of ownership interest 50.00%  
Payroll expense $ 30,000  
NomadChoice Pty Limited's [Member]    
Royal expense 147,022  
Sneaky Vaunt Corp [Member]    
Royal expense 5,662  
The Queen Pegasus [Member]    
Royal expense 1,564  
Hand MD Corp [Member]    
Royal expense 62,500  
Minimum future royalties payment 171,817  
Loan Agreement [Member]    
Amount owed to related party 8,647,769  
Loan Agreement [Member] | NomadChoice's [Member]    
Amount owed to related party 0  
Loan Agreement [Member] | Knight Therapeutics Inc [Member]    
Amount owed to related party 0  
Security Agreement [Member] | Knight Therapeutics Inc [Member]    
Amount owed to related party 279,855  
Royalty Distribution Agreement [Member] | NomadChoice Pty Limited's [Member]    
Royal expense 143,818  
Royalty Distribution Agreement [Member] | Sneaky Vaunt Corp [Member]    
Royal expense 5,662  
Royalty Distribution Agreement [Member] | The Queen Pegasus [Member]    
Royal expense 1,564  
Commission Agreement [Member]    
Commissions expense 13,553  
Commission Agreement [Member] | Sneaky Vaunt Corp [Member]    
Commissions expense 11,489  
Commission Agreement One [Member]    
Commissions expense 2,985  
Commission Agreement One [Member] | The Queen Pegasus [Member]    
Commissions expense 1,985  
Mr. Jack Ross [Member]    
Accrued consulting fees per month 57,917  
Ms. Harshbarger [Member] | Consulting Agreement [Member]    
Due to related party $ 10,000  
XML 58 R47.htm IDEA: XBRL DOCUMENT v3.8.0.1
Accounts Payable and Accrued Liabilities - Schedule of Accounts Payable and Accrued Liabilities (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Payables and Accruals [Abstract]    
Accrued payroll $ 276,342 $ 296,491
Accrued legal fees 174,698 96,017
Accounting fees 19,681
Commissions 53,950 178,286
Professional Fees 32,109 45,921
Manufacturers 2,648,721 2,147,751
Promotions 111,281 897,925
Rent 19,500
Customers 17,278 106,395
Interest 147,000
Royalties, related party  230,577 138,143
Warehousing 33,419 10,388
Inventory 428,831
Others 166,887 225,050
Total $ 4,174,093 $ 4,328,548
XML 59 R48.htm IDEA: XBRL DOCUMENT v3.8.0.1
Notes Payable (Details Narrative) - USD ($)
3 Months Ended
Aug. 09, 2017
Nov. 12, 2015
Jun. 26, 2015
Jan. 22, 2015
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Amount of loan obligation         $ 8,927,624   $ 9,951,512
Recognized amortization of deferred financing costs         (40,996) $ (44,041)  
Unamortized debt issuance costs         352,231   393,227
Interest expense paid         (270,176) $ (247,364)  
Year-End Adjustment [Member]              
Net sales         15,000,000    
June 26, 2015 Security Agreement [Member] | U.S [Member]              
Percentage of sale revenue net     5.00%        
June 26, 2015 Security Agreement [Member] | June 30, 2016 [Member]              
Note payable     $ 250,000        
June 26, 2015 Security Agreement [Member] | June 30, 2016 [Member] | Minimum [Member]              
Note payable     12,500        
June 26, 2015 Security Agreement [Member] | Quarter Ending September 30, 2015 [Member]              
Note payable     $ 700,000        
Neuragen Corp [Member] | June 26, 2015 Security Agreement [Member]              
Debt instrument interest rate percentage     0.00%        
Note principal amount     $ 950,000        
Total payments of acquire assets     $ 1,200,000        
Neuragen Corp [Member] | June 26, 2015 Security Agreement [Member] | U.S [Member]              
Percentage of sale revenue net     2.00%        
Loan Agreement [Member] | Knight Therapeutics Inc [Member]              
Loan amount $ 10,000,000 $ 5,500,000   $ 6,000,000      
Expenses associated with loan $ 100,000 $ 24,000   $ 40,000      
Debt instrument interest rate percentage 10.50% 15.00%   15.00%      
Convertible equity offering       $ 1,000,000      
Change in loan interest rate   13.00%   13.00%      
Note maturity date Aug. 08, 2020 Nov. 11, 2017   Jan. 20, 2017      
Revenue       $ 13,000,000      
Net income (loss)       2,000,000      
Recognized and paid interest expense       4,611      
Accrued interest expense       $ 0      
Common stock purchase price per share   $ 0.49          
Percentage of shares purchasable under warrants   6.50%          
Deferred financing costs         289,045    
Recognized amortization of deferred financing costs         3,257    
Unamortized debt issuance costs         0    
Warrants term   10 years          
Credit facility maximum borrowing amount $ 20,000,000            
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | Second Amendment [Member]              
Accrued interest expense         0    
Deferred financing costs         452,869    
Recognized amortization of deferred financing costs         37,739    
Unamortized debt issuance costs         352,231    
Note payable         9,000,000    
Interest expense paid         242,083    
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | ST Warrant [Member]              
Number of warrants to purchase common stock       4,595,187      
Warrants exercise price       $ 1.00      
Beneficial conversion feature of warrants       $ 1,952,953      
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | LT Warrant [Member]              
Number of warrants to purchase common stock       3,584,759      
Warrants exercise price       $ 0.34      
Common stock purchase price per share       $ 1.00      
Percentage of shares purchasable under warrants       25.00%      
Beneficial conversion feature of warrants       $ 1,462,560      
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | Knight Warrant Shares [Member]              
Number of warrants to purchase common stock   5,550,625          
Amortization of debt discount   $ 2,553,287          
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | Knight Warrant Shares [Member] | Maximum [Member]              
Number of warrants to purchase common stock   4,547,243          
Amortization of debt discount   $ 2,067,258          
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | January 22, 2015 Loan One [Member]              
Debt instrument interest rate percentage       5.00%      
Amount of loan obligation       $ 300,000      
Aggregate consideration to be paid       100,000      
Capital expenditures       100,000      
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | Origination Fee [Member]              
Expenses associated with loan 200,000 110,000   120,000      
Loan Agreement [Member] | Knight Therapeutics Inc [Member] | Work Fee [Member]              
Expenses associated with loan 100,000 $ 55,000   $ 60,000      
Security Agreement [Member]              
Payments of debt issuance costs         12,500    
Security Agreement [Member] | June 26, 2015 Security Agreement [Member]              
Deferred financing costs         10,486    
Recognized amortization of deferred financing costs         0    
Unamortized debt issuance costs         0    
Present value of future payments         279,855   $ 282,240
Interest expense paid         $ 10,115    
Covenants [Member]              
Loan amount $ 5,000,000            
Debt instrument interest rate percentage 5.00%            
XML 60 R49.htm IDEA: XBRL DOCUMENT v3.8.0.1
Notes Payable - Schedule of Loan Payable (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Debt Disclosure [Abstract]    
Loans payable $ 9,279,855 $ 10,344,739
Unamortized debt issuance cost (352,231) (393,227)
Total 8,927,624 9,951,512
Less: Current portion (1,932,194) (2,487,233)
Long-term portion $ 6,995,430 $ 7,464,279
XML 61 R50.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stockholders' Equity (Details Narrative) - $ / shares
Mar. 31, 2018
Dec. 31, 2017
Equity [Abstract]    
Common stock, shares authorized 300,000,000 300,000,000
Common stock par value $ 0.00001 $ 0.00001
Common stock, shares issued 89,862,683 89,862,683
Common stock, shares outstanding 89,862,683 89,862,683
XML 62 R51.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies (Details Narrative)
3 Months Ended
Oct. 17, 2017
USD ($)
Integer
shares
Oct. 10, 2017
USD ($)
$ / shares
shares
Aug. 16, 2017
USD ($)
Mar. 31, 2018
USD ($)
Integer
$ / shares
shares
Rent expense     $ 19,500  
Lease description     Effective October 1, 2017 through May 2021  
Employment Agreement [Member]        
Agreement initial term 3 years 3 years    
Employment Agreement [Member] | Mr.Kadanoff [Member]        
Salary received   $ 450,000    
Common stock based payment | shares   100,000   400,000
Common stock based price per share | $ / shares   $ 0.55   $ 0.55
Received annual bonus       $ 37,500
Employment Agreement [Member] | Mr.Kadanoff [Member] | Initial Option [Member]        
Purchase of granted option of stock based payments | shares       1,500,000
Common stock granted exercise price per share | $ / shares       $ 0.55
Number of vesting annual installments | Integer       3
Employment Agreement [Member] | Mr.Kadanoff [Member] | Additional Options [Member]        
Purchase of granted option of stock based payments | shares       500,000
Number of vesting annual installments | Integer       3
Employment Agreement [Member] | Mr. McCullough [Member]        
Salary received $ 340,000      
Employment Agreement [Member] | Mr. McCullough [Member] | Retail Sales [Member]        
Percentage of sale revenue net 5.00%      
Employment Agreement [Member] | Mr. McCullough [Member] | Maximum [Member]        
Percentage of bonus based salary 25.00%      
Employment Agreement [Member] | Mr. McCullough [Member] | January 1, 2018 [Member]        
Received annual bonus $ 37,500      
Employment Agreement [Member] | Mr. McCullough [Member] | July 1, 2018 [Member]        
Received annual bonus $ 37,500      
Employment Agreement [Member] | Mr. McCullough [Member] | Option Grant [Member]        
Purchase of granted option of stock based payments | shares 1,000,000      
Number of vesting annual installments | Integer 3      
XML 63 R52.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies - Schedule of Future Minimum Rental Payments for Operating Leases (Details)
Mar. 31, 2018
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
2018 - remaining nine months $ 179,595
2019 245,234
2020 252,591
2021 106,540
2022
Total $ 783,960
XML 64 R53.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Options (Details Narrative) - USD ($)
3 Months Ended 12 Months Ended
Oct. 18, 2017
Oct. 16, 2017
Oct. 10, 2017
Jul. 04, 2016
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Stock-based compensation expense         $ 119,617 $ 339,136  
Dividend yield         0.00%    
Stock options outstanding intrinsic value         $ 150,000    
Unamortized stock-based compensation costs         $ 1,070,768    
Recognized, period for recognition         2 years 6 months    
Minimum [Member]              
Estimated fair value of company's common stock         $ 0.40    
Risk-free interest rate         0.90%    
Volatility rate         135.00%    
Expected lives         3 years    
Maximum [Member]              
Estimated fair value of company's common stock         $ 0.74    
Risk-free interest rate         2.23%    
Volatility rate         160.00%    
Expected lives         10 years    
Employee [Member]              
Options outstanding, granted 200,000 1,500,000 1,000,000 500,000      
Stock options exercise price per share $ 0.70 $ 0.55 $ 0.70 $ 0.70      
Cancellation of unvested options             333,333
XML 65 R54.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Options - Summary of Options Outstanding by Price Range (Details)
3 Months Ended
Mar. 31, 2018
$ / shares
shares
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Options Outstanding, Exercise Price Lower Limit $ 0.25
Options Outstanding, Exercise Price Upper Limit $ 0.70
Options Outstanding, Number Outstanding | shares 8,666,667
Options Outstanding, Remaining Average Contractual Life (Years) 6 years 11 months 19 days
Options Outstanding, Weighted Average Exercise Price $ 0.51
Options Exercisable, Number Exercisable | shares 6,200,000
Options Exercisable, Weighted Average Exercise Price $ 0.46
XML 66 R55.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Options - Schedule of Stock Options Activity (Details) - Stock Option Plan [Member]
3 Months Ended
Mar. 31, 2018
$ / shares
shares
Options Outstanding, at Beginning balance | shares 8,666,667
Options Outstanding, Granted | shares
Options Outstanding, Exercised | shares
Options Outstanding, Expired or canceled | shares
Options Outstanding, at Ending balance | shares 8,666,667
Weighted Average Exercise Price, at Beginning balance | $ / shares $ 0.51
Weighted Average Exercise Price, Granted | $ / shares
Weighted Average Exercise Price, Exercised | $ / shares
Weighted Average Exercise Price, Expired or canceled | $ / shares
Weighted Average Exercise Price, at Ending balance | $ / shares $ 0.51
XML 67 R56.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Warrants (Details Narrative)
Mar. 31, 2018
USD ($)
Stock options outstanding intrinsic value $ 150,000
Stock Warrant [Member]  
Stock options outstanding intrinsic value $ 0
XML 68 R57.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Warrants - Summary of Warrants Outstanding, Warrant Exercisability and Related Prices for Shares of Common Stock (Details)
3 Months Ended
Mar. 31, 2018
$ / shares
shares
Warrants Outstanding, Exercise Prices $ 0.25
Warrants Outstanding, Number Outstanding | shares 8,666,667
Warrants Outstanding, Weighted Average Remaining Average Contractual Life (Years) 6 years 11 months 19 days
Warrants Outstanding, Weighted Average Exercise Price $ 0.51
Warrants Exercisable, Number Exercisable | shares 6,200,000
Warrants Exercisable, Weighted Average Exercise Price $ 0.46
Warrant [Member] | Exercise Price Range One [Member]  
Warrants Outstanding, Exercise Prices $ 5.00
Warrants Outstanding, Number Outstanding | shares 1,000,000
Warrants Outstanding, Weighted Average Remaining Average Contractual Life (Years) 8 months 19 days
Warrants Outstanding, Weighted Average Exercise Price $ 5.00
Warrants Exercisable, Number Exercisable | shares 1,000,000
Warrants Exercisable, Weighted Average Exercise Price $ 5.00
XML 69 R58.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock Warrants - Schedule of Stock Warrants Activity (Details) - Warrant [Member]
3 Months Ended
Mar. 31, 2018
$ / shares
shares
Options Outstanding, Beginning Balance | shares 1,000,000
Options Outstanding, Granted | shares
Options Outstanding, Exercised | shares
Options Outstanding, Expired or canceled | shares
Options Outstanding, Ending Balance | shares 1,000,000
Options Outstanding, Weighted Average Exercise Price, Beginning Balance | $ / shares $ 5
Weighted Average Exercise Price, Granted | $ / shares
Weighted Average Exercise Price, Exercised | $ / shares
Weighted Average Exercise Price, Expired or canceled | $ / shares
Options Outstanding, Weighted Average Exercise Price, Ending Balance | $ / shares $ 5
XML 70 R59.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments (Details Narrative)
3 Months Ended
Mar. 31, 2018
Segment
Number of operating segments 1
Sales Revenue, Net [Member]  
Concentration risk percentage 10.00%
XML 71 R60.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments - Summary of Net Sales Attributed to Customers Geographical Segment (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Revenue $ 9,700,861 $ 10,788,319
United States [Member]    
Revenue 9,027,862 9,944,879
Foreign Countries [Member]    
Revenue $ 672,999 $ 843,440
XML 72 R61.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments - Summary of Net Sales Attributed to Customers Product Group (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Revenue $ 9,700,861 $ 10,788,319
Nutraceuticals [Member]    
Revenue 9,014,780 9,546,446
Over the Counter (OTC) [Member]    
Revenue 162,183 503,675
Consumer Goods [Member]    
Revenue 272,291 731,548
Cosmeceuticals [Member]    
Revenue $ 251,607 $ 6,650
XML 73 R62.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments - Schedule of Net Sales by Major Sales Channel (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Revenue $ 9,700,861 $ 10,788,319
Online [Member]    
Revenue 5,412,600 4,807,563
Retail [Member]    
Revenue $ 4,288,261 $ 5,980,756
XML 74 R63.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segments - Summary of Long-lived Assets (Net) Attributable to Operations Geographical Segment (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Long-lived assets net $ 13,303,894 $ 13,618,655
United States [Member]    
Long-lived assets net 13,286,331 13,613,043
Foreign Countries [Member]    
Long-lived assets net $ 17,563 $ 5,612
XML 75 R64.htm IDEA: XBRL DOCUMENT v3.8.0.1
Income Taxes (Details Narrative) - USD ($)
3 Months Ended
Dec. 31, 2017
Mar. 31, 2018
Mar. 31, 2017
Income Tax Disclosure [Abstract]      
Tax expense   $ 160,613 $ 291,467
Income tax examination description The TCJA contains significant changes to corporate income taxation, including but not limited to the reduction of the corporate income tax rate from a top marginal rate of 35% to a flat rate of 21%, limitation of the tax deduction for interest expense to 30% of earnings (except for certain small businesses), limitation of the deduction for net operating losses to 80% of current year taxable income and generally eliminating net operating loss carrybacks, allowing net operating losses to carryforward without expiration, one-time taxation of offshore earnings at reduced rates regardless of whether they are repatriated, elimination of U.S. tax on foreign earnings    
Marginal tax rate of U.S 21.00% 21.00%  
Valuation allowance percentage   100.00%  
Operating loss carryforwards expiration year   2035  
XML 76 R65.htm IDEA: XBRL DOCUMENT v3.8.0.1
Subsequent Events (Details Narrative) - Subsequent Event [Member]
3 Months Ended
Mar. 31, 2018
USD ($)
Payment of loan $ 500,000
Loan amount $ 10,000,000
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