Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2017	Aug. 01, 2017
Entity Registrant Name	Health Insurance Innovations, Inc.
Entity Central Index Key	0001561387
Document Type	10-Q
Document Period End Date	Jun. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Trading Symbol	HIIQ
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2017
Class A Common Stock
Entity Common Stock, Shares Outstanding		12,600,418
Class B Common Stock
Entity Common Stock, Shares Outstanding		3,841,667