Organization, Consolidation and Presentation of Financial Statements [Abstract]
Variable Interest Entities
Variable Interest Entity Disclosure [Text Block]
Goodwill and Intangible Assets Disclosure [Abstract]
2019
Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months
2020
Finite-Lived Intangible Assets, Amortization Expense, Year Two
2021
Finite-Lived Intangible Assets, Amortization Expense, Year Three
2022
Finite-Lived Intangible Assets, Amortization Expense, Year Four
2023
Finite-Lived Intangible Assets, Amortization Expense, Year Five
Thereafter
Finite-Lived Intangible Assets, Amortization Expense, after Year Five
Intangible Assets, net
Finite-Lived Intangible Assets, Net
Retirement Benefits [Abstract]
Maximum allowable contribution amount
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Amount
Accrued employee benefit plan
Accrued Employee Benefits
Earnings Per Share [Abstract]
Summary of Reconciliation of Numerators and Denominators of Basic and Diluted Net Income
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]
Summary of Securities Not Included in Calculation of Diluted Net Income
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]
Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]
Award Type [Axis]
Award Type [Axis]
Equity Award [Domain]
Equity Award [Domain]
SARs
Stock Appreciation Rights (SARs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding, beginning balance (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number
Granted (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross
Exercised (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period
Forfeited or expired (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period
Outstanding, ending balance (in shares)
Exercisable, ending balance (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number
Weighted-Average Exercise Price
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]
Outstanding, beginning balance (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price
Granted (in USD per share)
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price
Exercised (in USD per share)
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price
Forfeited or expired (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period, Weighted Average Exercise Price
Outstanding, ending balance (in USD per share)
Exercisable, ending balance (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price
Weighted-Average Remaining Contractual Term (in years)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]
Outstanding
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term
Exercisable
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term
Aggregate Intrinsic Value
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Aggregate Intrinsic Value [Abstract]
Outstanding, beginning balance
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value
Granted
Granted, Unvested, Aggregate Intrinsic Value
Granted, Unvested, Aggregate Intrinsic Value.
Vested
Vested, Unvested, Aggregate Intrinsic Value
Vested, Unvested, Aggregate Intrinsic Value.
Forfeited
Forfeited, Unvested, Aggregate Intrinsic Value
Forfeited, Unvested, Aggregate Intrinsic Value.
Outstanding, ending balance
Exercisable, ending balance
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value
Tax benefit related to stock-based compensation
Employee Service Share-based Compensation, Tax Benefit from Compensation Expense
Schedule of Major Classes of Intangible Assets
Schedule of Acquired Finite-Lived Intangible Assets by Major Class [Table Text Block]
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]
Document and Entity Information Abstract
Document and Entity Information Abstract
Statement [Table]
Statement [Table]
Class of Stock [Axis]
Class of Stock [Axis]
Class of Stock [Domain]
Class of Stock [Domain]
Class A Common Stock
Common Class A [Member]
Class B Common Stock
Common Class B [Member]
Statement [Line Items]
Statement [Line Items]
Entity Registrant Name
Entity Registrant Name
Entity Central Index Key
Entity Central Index Key
Document Type
Document Type
Document Period End Date
Document Period End Date
Amendment Flag
Amendment Flag
Current Fiscal Year End Date
Current Fiscal Year End Date
Entity Well-known Seasoned Issuer
Entity Well-known Seasoned Issuer
Entity a Voluntary Filer
Entity Voluntary Filers
Entity's Reporting Status Current
Entity Current Reporting Status
Entity Filer Category
Entity Filer Category
Entity Emerging Growth Company
Entity Emerging Growth Company
Entity Small Business
Entity Small Business
Entity Shell Company
Entity Shell Company
Entity Public Float
Entity Public Float
Entity Common Stock, Shares Outstanding
Entity Common Stock, Shares Outstanding
Trading Symbol
Trading Symbol
Document Fiscal Period Focus
Document Fiscal Period Focus
Document Fiscal Year Focus
Document Fiscal Year Focus
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies
Commitments and Contingencies Disclosure [Text Block]
Schedule of Variable Interest Entities [Table]
Schedule of Variable Interest Entities [Table]
Legal Entity [Axis]
Legal Entity [Axis]
Entity [Domain]
Entity [Domain]
HPIH
HPIH [Member]
Health Plan Intermediaries Holdings, LLC.
Variable Interest Entity [Line Items]
Variable Interest Entity [Line Items]
Percentage of voting interests
Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage
Total membership interest without voting right
Total Membership Interest Without Voting Right
Variable interest entity membership and economic interest percentage.
Income Tax Disclosure [Abstract]
Deferred tax assets:
Components of Deferred Tax Assets [Abstract]
Investment in subsidiary
Deferred Tax Assets, Investment in Subsidiaries
Tax receivable agreement
Tax receivable agreement
Amount before allocation of valuation allowances of deferred tax asset attributable to deductible temporary differences from the entity's tax receivable agreement with holders of certain classes of stock.
Stock compensation
Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits
Net operating loss carryforwards
Deferred Tax Assets, Operating Loss Carryforwards
Allowance for doubtful accounts
Deferred Tax Assets, Tax Deferred Expense, Reserves and Accruals, Allowance for Doubtful Accounts
Other
Deferred Tax Assets, Other
Total deferred tax assets
Deferred Tax Assets, Gross
Less valuation allowances
Deferred Tax Assets, Valuation Allowance
Deferred tax assets, net of valuation allowance
Deferred Tax Assets, Net of Valuation Allowance
Deferred tax liabilities:
Components of Deferred Tax Liabilities [Abstract]
Identifiable intangible assets
Deferred Tax Liabilities, Goodwill and Intangible Assets
Stock compensation
Deferred Tax Liabilities Tax Deferred Expense Compensation And Benefits
Deferred tax liabilities tax deferred expense compensation and benefits.
Other
Deferred Tax Liabilities, Other
Deferred tax assets, net
Deferred Tax Assets, Net
Summary of Estimated Useful Lives
Summary of Estimated Useful Lives
Tabular disclosure of the estimated useful lives of property and equipment by asset type.
Net Income Per Share
Earnings Per Share [Text Block]
Property, Plant and Equipment [Abstract]
Property, Plant and Equipment [Table]
Property, Plant and Equipment [Table]
Property, Plant and Equipment, Type [Axis]
Property, Plant and Equipment, Type [Axis]
Property, Plant and Equipment, Type [Domain]
Property, Plant and Equipment, Type [Domain]
Computer equipment
Computer Equipment [Member]
Furniture and fixtures
Furniture and Fixtures [Member]
Leasehold improvements
Leasehold Improvements [Member]
Website development and internal-use software
Website Development and Internal-Use Software [Member]
Website and Internal Use Software [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment [Line Items]
Total property and equipment
Property, Plant and Equipment, Gross
Less accumulated depreciation
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment
Total property and equipment, net
Property, Plant and Equipment, Net
Segment Reporting [Abstract]
Segment Information
Segment Reporting Disclosure [Text Block]
Goodwill and Intangible Assets
Goodwill and Intangible Assets Disclosure [Text Block]
Payables and Accruals [Abstract]
Summary of Accounts Payable and Accrued Expenses
Schedule of Accounts Payable and Accrued Liabilities [Table Text Block]
Accounts Payable and Accrued Expenses
Accounts Payable and Accrued Liabilities Disclosure [Text Block]
Schedule of Future Minimum Lease Payments
Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]
Number of reportable segments
Number of Reportable Segments
Number of operating segments
Number of Operating Segments
Restricted Stock
Restricted Stock [Member]
Plan Name [Axis]
Plan Name [Axis]
Plan Name [Domain]
Plan Name [Domain]
Long Term Incentive Plan
Long Term Incentive Plan [Member]
Long term incentive plan.
Number of Shares Outstanding
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]
Beginning Balance, Unvested (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number
Granted (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period
Vested (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period
Forfeited (in shares)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period
Ending Balance, Unvested (in shares)
Weighted-Average Grant Date Fair Value
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]
Beginning Balance, Unvested, (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
Granted (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value
Vested (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value
Forfeited (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value
Ending Balance, Unvested, (in USD per share)
Statement of Stockholders' Equity [Abstract]
Equity Components [Axis]
Equity Components [Axis]
Equity Component [Domain]
Equity Component [Domain]
Common Stock
Common Stock [Member]
Additional Paid-in Capital
Additional Paid-in Capital [Member]
Treasury Stock
Treasury Stock [Member]
(Accumulated Deficit) Retained Earnings
Retained Earnings [Member]
Noncontrolling Interests
Noncontrolling Interest [Member]
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Beginning balance
Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest
Beginning balance (in shares)
Shares, Outstanding
Adjustment due to adoption of ASC 606
Cumulative Effect of New Accounting Principle in Period of Adoption
Net income
Net Income (Loss), Including Portion Attributable to Noncontrolling Interest
Issuance of Class A common stock in private offering
Issuance of Class A common stock in private offering
Issuance of Class A common stock in private offering.
Issuance of Class A common stock in private offering (in shares)
Issuance of Class A common stock in private offering, shares
Issuance of Class A common stock in private offering, shares.
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock.
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock (in shares)
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock, shares
Exchange of Series B Membership interest and exchange and cancellation of Class B common stock, shares.
Repurchases of Class A common stock
Treasury Stock, Value, Acquired, Cost Method
Repurchases of Class A common stock (in shares)
Treasury Stock, Shares, Acquired
Issuance of Class A common stock under equity compensation plans
Stock Issued During Period, Value, Share-based Compensation, Net of Forfeitures
Issuance of Class A common stock under equity compensation plans (in shares)
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures
Class A common stock withheld in Treasury from restricted share vesting
Adjustments Related to Tax Withholding for Share-based Compensation
Class A common stock withheld in Treasury from restricted share vesting (in shares)
Shares Paid for Tax Withholding for Share Based Compensation
Forfeiture of restricted stock held in Treasury
Stock Issued During Period, Value, Restricted Stock Award, Forfeitures
Forfeiture of restricted stock held in Treasury (in shares)
Stock Issued During Period, Shares, Restricted Stock Award, Forfeited
Issuances of restricted shares from Treasury
Stock Issued During Period, Value, Treasury Stock Reissued
Issuances of restricted shares from Treasury (in shares)
Issuances of Restricted Shares from Treasury, Shares
Increase (decrease) shares due to reissuance of treasury stock.
Issuances of Class A common stock from Treasury
Stock Issued During Period, Value, New Issues
Issuances of Class A common stock from Treasury (in shares)
Stock Issued During Period, Shares, New Issues
Stock compensation expense
Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition
Contributions (distributions)
Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Paid
Ending balance
Ending balance (in shares)
Debt Disclosure [Abstract]
Debt
Debt Disclosure [Text Block]
Organization, Basis of Presentation and Summary of Significant Accounting Policies [Table]
Organization, Basis of Presentation and Summary of Significant Accounting Policies [Table]
Organization, Basis of Presentation and Summary of Significant Accounting Policies [Table]
Initial Application Period Cumulative Effect Transition [Axis]
Initial Application Period Cumulative Effect Transition [Axis]
Initial Application Period Cumulative Effect Transition [Domain]
Initial Application Period Cumulative Effect Transition [Domain]
Adjustments
Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Adjustments for New Accounting Pronouncements [Axis]
Adjustments for New Accounting Pronouncements [Axis]
Type of Adoption [Domain]
Type of Adoption [Domain]
Accounting Standards Update 2014-09
Accounting Standards Update 2014-09 [Member]
Accounting Standards Update 2016-02
Accounting Standards Update 2016-02 [Member]
Restatement [Axis]
Restatement [Axis]
Restatement [Domain]
Restatement [Domain]
Restatement Adjustment
Restatement Adjustment [Member]
Subsequent Event Type [Axis]
Subsequent Event Type [Axis]
Subsequent Event Type [Domain]
Subsequent Event Type [Domain]
Subsequent Event
Subsequent Event [Member]
Scenario [Axis]
Scenario [Axis]
Scenario, Unspecified [Domain]
Scenario, Unspecified [Domain]
Forecast
Scenario, Forecast [Member]
Capitalized Contract Cost [Axis]
Capitalized Contract Cost [Axis]
Capitalized Contract Cost [Domain]
Capitalized Contract Cost [Domain]
Sales commissions
Sales Commission [Member]
Sales Commission [Member]
Range [Axis]
Range [Axis]
Range [Domain]
Range [Domain]
Minimum
Minimum [Member]
Maximum
Maximum [Member]
Software Development
Software Development [Member]
Organization, Basis of Presentation and Summary of Significant Accounting Policies [Line Items]
Organization, Basis of Presentation and Summary of Significant Accounting Policies [Line Items]
[Line Items] for Organization, Basis of Presentation and Summary of Significant Accounting Policies [Table]
Period of exemptions under JOBS Act
Period of exemptions under JOBS Act
The number of years a company is entitled to certain temporary exemptions from various regulatory and other reporting requirements under the Jumpstart Our Business Startups Act.
Cash and cash equivalents reclassification
Cash and Cash Equivalents, at Carrying Value
Operating cash flow due to cash and cash equivalents reclassification
Net Cash Provided by (Used in) Operating Activities, Continuing Operations
Restricted cash
Restricted Cash and Cash Equivalents
Commissions payable
Accrued Sales Commission
Advanced commissions
Capitalized Contract Cost, Net, Current
Provision for bad debt expense
Provision for Doubtful Accounts
Fee for the advanced commission
Fee for the advanced commission
Fee charged to distributors who received advanced commissions.
Reduction of commission expense
Increase Decrease In Commission Expense
Increase decrease in commission expense.
Finite lived intangible asset useful life
Finite-Lived Intangible Asset, Useful Life
Capitalized development costs
Capitalized Computer Software, Additions
Depreciation and amortization of capitalized development costs
Capitalized Computer Software, Amortization
Impairment of long-lived assets
Impairment of Long-Lived Assets Held-for-use
Impairments on intangible assets
Impairment of Intangible Assets, Finite-lived
Advertising and marketing expense
Marketing and Advertising Expense
Operating right-of-use asset
Operating Lease, Right-of-Use Asset
Operating lease liability
Operating Lease, Liability
Schedule of Goodwill [Table]
Schedule of Goodwill [Table]
Goodwill [Line Items]
Goodwill [Line Items]
Impairment of goodwill
Goodwill, Impairment Loss
Goodwill
Goodwill
Goodwill, tax deductible
Business Acquisition, Goodwill, Expected Tax Deductible Amount
Goodwill, nondeductible
Business Acquisition, Goodwill, Expected Nondeductible Amount
Business Acquisition, Goodwill, Expected Nondeductible Amount
Amortization expense
Amortization of Intangible Assets
Related Party Transactions [Abstract]
Related-Party Transactions
Related Party Transactions Disclosure [Text Block]
Equity [Abstract]
Schedule of Stock by Class [Table]
Schedule of Stock by Class [Table]
Counterparty Name [Axis]
Counterparty Name [Axis]
Counterparty Name [Domain]
Counterparty Name [Domain]
Health Plan Intermediaries, LLC
Health Plan Intermediaries, LLC [Member]
HPI [Member]
Series B Membership Interests
Series B Membership Interests [Member]
Series B Membership Interests [Member].
Sale of Stock [Axis]
Sale of Stock [Axis]
Sale of Stock [Domain]
Sale of Stock [Domain]
IPO
IPO [Member]
HPIS
HPIS [Member]
HPIS [Member]
HIIQ
HII [Member]
HII [Member]
Vesting [Axis]
Vesting [Axis]
Vesting [Domain]
Vesting [Domain]
Forfeitures of Restricted Stock Awards
Forfeitures of Restricted Stock Awards [Member]
Forfeitures of Restricted Stock Awards [Member]
Class of Stock [Line Items]
Class of Stock [Line Items]
Issuance of common stock (in shares)
Common stock, par value (in USD per share)
Common Stock, Par or Stated Value Per Share
Share price (in USD per share)
Share Price
Common stock, shares authorized (in shares)
Common Stock, Shares Authorized
Preferred stock, shares authorized (in shares)
Preferred Stock, Shares Authorized
Preferred stock, par value (in USD per share)
Preferred Stock, Par or Stated Value Per Share
Common stock votes per share
Common Stock, Voting Rights, Number Of Votes
Common Stock, Voting Rights, Number Of Votes
Common stock voting rights percentage
Common stock voting rights percentage
The percentage of shareholder voting rights held by holders of certain classes of common stock outstanding.
Economic interest
Economic interest
The percentage of economic interests held by holders of certain classes of common stock outstanding.
Number of shares acquired during the period (in shares)
Stock Issued During Period, Shares, Acquisitions
Exchange of stock (in shares)
Exchange Of Stock, Number Of Shares
Exchange Of Stock, Number Of Shares
Sale of stock (in shares)
Sale of Stock, Number of Shares Issued in Transaction
Sale of stock (in USD per share)
Sale of Stock, Price Per Share
Treasury stock, shares (in shares)
Treasury Stock, Shares
Treasury stock, carrying cost
Treasury Stock, Carrying Basis
Authorized amount of share repurchase program
Stock Repurchase Program, Authorized Amount
Stock Repurchase Program, Authorized Amount Increase
Stock Repurchase Program, Authorized Amount Increase
Stock Repurchase Program, Authorized Amount Increase
Period of share repurchase program
Stock Repurchase Program, Period in Force
Shares repurchased (in shares)
Shares repurchased, average cost per share (in USD per share)
Treasury Stock Acquired, Average Cost Per Share
Maximum authorized under registration statement
Registration Payment Arrangement, Maximum Potential Consideration
Number of shares transferred to treasury (in shares)
Issuance of restricted shares from treasury (in shares)
Stock Issued During Period, Shares, Treasury Stock Reissued
Income Statement [Abstract]
Revenues
Revenue from Contract with Customer, Excluding Assessed Tax
Operating expenses
Costs and Expenses [Abstract]
Third-party commissions
Insurance Commissions
Credit card and ACH fees
Credit card and ACH fees
The expenses incurred for fees charged on revenue-generating transactions initiated through credit card and automated clearing house payments.
Selling, general and administrative
Selling, General and Administrative Expense
Depreciation and amortization
Depreciation, Depletion and Amortization, Nonproduction
Total operating expenses
Costs and Expenses
Income from operations
Operating Income (Loss)
Other expense (income)
Other Income and Expenses [Abstract]
Interest expense (income)
Interest Income (Expense), Net
Fair value adjustment to contingent acquisition consideration
Business Combination, Contingent Consideration Arrangements, Change in Amount of Contingent Consideration, Liability
TRA expense (income)
Tax Receivable Agreement Expense
Tax Receivable Agreement Expense
Other expense
Other Nonoperating Income (Expense)
Provision (benefit) for income taxes
Income Tax Expense (Benefit)
Net income
Net income attributable to noncontrolling interests
Net Income (Loss) Attributable to Noncontrolling Interest
Net income attributable to Health Insurance Innovations, Inc.
Net Income (Loss) Attributable to Parent
Earnings Per Share [Abstract]
Net income per share attributable to Health Insurance Innovations, Inc.
Earnings Per Share, Basic and Diluted [Abstract]
Basic (in USD per share)
Earnings Per Share, Basic
Diluted (in USD per share)
Earnings Per Share, Diluted
Weighted average Class A common shares outstanding
Weighted Average Number of Shares Outstanding, Diluted [Abstract]
Basic (in shares)
Weighted Average Number of Shares Outstanding, Basic
Diluted (in shares)
Weighted Average Number of Shares Outstanding, Diluted
Employee Benefit Plan
Compensation and Employee Benefit Plans [Text Block]
Revenue from Contract with Customer [Abstract]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Table]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Table]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]
Remaining performance obligation
Revenue, Remaining Performance Obligation, Amount
Remaining performance obligation recognition period
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Period
Estimated lifetime value of policies sold, percent
Estimated Lifetime Value of Policies Sold, Percent
Estimated Lifetime Value of Policies Sold, Percent
Revenue attributable to performance obligations, percent
Revenue Attributable to Performance Obligations, Percent
Revenue Attributable to Performance Obligations, Percent
Risks and Uncertainties [Abstract]
Concentrations of Credit Risk and Significant Customers
Concentration Risk Disclosure [Text Block]
Organization, Basis of Presentation, and Summary of Significant Accounting Policies
Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]
Estimated useful life
Property, Plant and Equipment, Useful Life
Statement of Financial Position [Abstract]
Common stock, shares issued (in shares)
Common Stock, Shares, Issued
Common stock, shares outstanding (in shares)
Common Stock, Shares, Outstanding
Preferred stock, shares issued (in shares)
Preferred Stock, Shares Issued
Preferred stock, shares outstanding (in shares)
Preferred Stock, Shares Outstanding
Impact of ASC 606 Adoption
Schedule of New Accounting Pronouncements and Changes in Accounting Principles [Table Text Block]
Disaggregation of Revenue
Disaggregation of Revenue [Table Text Block]
Summary of Unvested Restricted Stock Units Activity Under LTIP
Schedule of Share-based Compensation, Restricted Stock Units Award Activity [Table Text Block]
Schedule of Stock Option Activity
Share-based Compensation, Stock Options, Activity [Table Text Block]
Summary of Weighted Average Assumptions
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]
Summary of Stock-based Compensation Expenses
Summary of Stock-based Compensation Expenses
Tabular disclosure of expenses recognized related to share-based compensation plans during the period [Table Text Block].
Carriers and vendors payable
Carriers and vendors payable
Carrying value as of the balance sheet date of liability incurred and payable to carriers and third party obligors. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).
Accrued compensation and benefits
Employee-related Liabilities, Current
Accrued refunds
Accrued refunds
Allowance for the amount of policies sold that the entity expects to be returned by the purchaser.
Accounts payable
Accounts Payable, Current
Accrued professional fees
Accrued Professional Fees, Current
Accrued credit card/ACH fees
Accrued credit card/ACH fees
Amount payable to credit card and ACH transaction processors.
Accrued interest
Interest Payable, Current
Other accrued expenses
Other Accrued Liabilities, Current
Total accounts payable and accrued expenses
Accounts Payable and Accrued Liabilities, Current
Increase in other accrued liabilities
Increase (Decrease) in Other Accrued Liabilities
Net income attributable to Health Insurance Innovations, Inc.
Market examination cost liability
Loss Contingency, Accrual, Current
Severance benefits
Supplemental Unemployment Benefits, Severance Benefits
Disaggregation of Revenue [Table]
Disaggregation of Revenue [Table]
Contract with Customer, Sales Channel [Axis]
Contract with Customer, Sales Channel [Axis]
Contract with Customer, Sales Channel [Domain]
Contract with Customer, Sales Channel [Domain]
Sales and Marketing Services
Sales and Marketing Services [Member]
Sales and Marketing Services [Member]
Member Management
Member Management [Member]
Member Management [Member]
Product and Service [Axis]
Product and Service [Axis]
Product and Service [Domain]
Product and Service [Domain]
Commission Revenue, STM
Commission Revenue, STM [Member]
Commission Revenue, STM [Member]
Commission Revenue, HBIP
Commission Revenue, HBIP [Member]
Commission Revenue, HBIP [Member]
Commission Revenue, Supplemental
Commission Revenue, Supplemental [Member]
Commission Revenue, Supplemental [Member]
Commission Revenue, Other
Commission Revenue, Other [Member]
Commission Revenue, Other [Member]
Services Revenue
Service [Member]
Brokerage Revenue
Brokerage Revenue [Member]
Brokerage Revenue [Member]
Other Revenue
Other [Member]
Other [Member]
Timing of Transfer of Good or Service [Axis]
Timing of Transfer of Good or Service [Axis]
Timing of Transfer of Good or Service [Domain]
Timing of Transfer of Good or Service [Domain]
Transferred at Point in Time
Transferred at Point in Time [Member]
Transferred over Time
Transferred over Time [Member]
Disaggregation of Revenue [Line Items]
Disaggregation of Revenue [Line Items]
Other Commitments [Table]
Other Commitments [Table]
Income Statement Location [Axis]
Income Statement Location [Axis]
Income Statement Location [Domain]
Income Statement Location [Domain]
Selling, General and Administrative
Selling, General and Administrative [Member]
Selling, General and Administrative [Member]
Lease Arrangement, Type [Axis]
Lease Arrangement, Type [Axis]
Lease Arrangement, Type [Domain]
Lease Arrangement, Type [Domain]
Operating Lease Agreements
Operating Lease Agreements [Member]
Operating Lease Agreements [Member].
Related Party Transaction [Axis]
Related Party Transaction [Axis]
Related Party Transaction [Domain]
Related Party Transaction [Domain]
Tax Receivable Agreement
Tax Receivable Agreement [Member]
Tax receivable agreement.
Common Stock Issuance Over Allotment Option
Common Stock Issuance Over Allotment Option [Member]
Common Stock Issuance Over Allotment Option [Member].
Type of Arrangement and Non-arrangement Transactions [Axis]
Type of Arrangement and Non-arrangement Transactions [Axis]
Arrangements and Non-arrangement Transactions [Domain]
Arrangements and Non-arrangement Transactions [Domain]
Underwriters Over Allotment Option
Underwriters Over Allotment Option [Member]
Underwriters Over Allotment Option [Member].
Related Party [Axis]
Related Party [Axis]
Related Party [Domain]
Related Party [Domain]
Other Commitments [Line Items]
Other Commitments [Line Items]
Difference between cash rent payments and straight-line rent expense
Deferred Rent Credit, Current
Operating lease rental expense
Operating Leases, Rent Expense, Net
Declared dividends
Cash Available for Distributions
Cash distribution paid
Deferred tax liability
Deferred Tax Liabilities, Net
Tax benefit payment, percentage
Tax benefit payment, percentage
The percentage of tax benefits realized as a result of increases in tax basis due to equity holders under a tax receivable agreement.
Tax benefit saving, percentage
Tax benefit saving, percentage
Cash saving in tax receivable agreements.
TRA liability
Due to Affiliate
TRA liability, current
Due to Affiliate, Current
TRA liability, non-current
Due to Affiliate, Noncurrent
Payments under tax receivable agreement
Payments under tax receivable agreement
Payments under tax receivable agreement.
Administrative penalty
Administrative Penalty
Administrative Penalty
Statement of Cash Flows [Abstract]
Operating activities
Net Cash Provided by (Used in) Operating Activities [Abstract]
Adjustments to reconcile net income to net cash provided by operating activities:
Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]
Stock-based compensation
Allocated Share-based Compensation Expense
Deferred income taxes
Deferred Income Tax Expense (Benefit), Excluding Deferred Taxes From Tax Cuts And Jobs Act Of 2017
Deferred Income Tax Expense (Benefit), Excluding Deferred Taxes From Tax Cuts And Jobs Act Of 2017
Deferred income taxes related to the Tax Act
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Deferred Income Tax Expense
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Deferred Income Tax Expense
Changes in operating assets and liabilities
Increase (Decrease) in Operating Capital [Abstract]
Decrease (increase) in accounts receivable, prepaid expenses and other assets
Increase (Decrease) in Accounts Receivable and Other Operating Assets
Decrease (increase) in advanced commissions
Increase Decrease In Advanced Commissions
The (increase) decrease in advanced commissions recorded on the balance sheet, which is needed to adjust net income to arrive at net cash flows provided by or used in operations.
Decrease in income taxes receivable
Increase (Decrease) in Income Taxes Receivable
Increase in contract asset, net
Increase (Decrease) in Contract with Customer, Asset
Increase in accounts payable, accrued expenses and other liabilities
Increase (Decrease) in Accounts Payable and Accrued Liabilities
Increase in commission payable
Increase (Decrease) in Commission Payable
Increase (Decrease) in Commission Payable
(Decrease) increase in deferred revenue
Increase (Decrease) in Contract with Customer, Liability
Increase (decrease) in income taxes payable, net
Increase (Decrease) in Income Taxes Payable
Increase (decrease) in due to member pursuant to tax receivable agreement
Increase (Decrease) in Due to Related Parties
Decrease in due to member related to the Tax Act
Increase (Decrease) In Tax Receivable Agreement Liability
Increase (Decrease) In Tax Receivable Agreement Liability
Net cash provided by operating activities
Net Cash Provided by (Used in) Operating Activities
Investing activities
Net Cash Provided by (Used in) Investing Activities [Abstract]
Capitalized internal-use software and website development costs
Payments to Develop Software
Purchases of property and equipment
Payments to Acquire Property, Plant, and Equipment
Net cash used in investing activities
Net Cash Provided by (Used in) Investing Activities
Financing activities
Net Cash Provided by (Used in) Financing Activities [Abstract]
Proceeds from borrowings under revolving line of credit
Proceeds from Lines of Credit
Payments on borrowings under revolving line of credit
Repayments of Lines of Credit
Payments for contingent acquisition consideration
Payments of Merger Related Costs, Financing Activities
Payments for noncompete obligation
Payments Of Noncompete Obligations
Cash outflows related to obligations under contractual noncompete agreements.
Payments related to tax withholding for share-based compensation
Payments Related to Tax Withholding for Share-based Compensation
Issuances of Class A common stock under equity compensation plans
Proceeds from Issuance or Sale of Equity
Issuances of Class A common stock from treasury
Proceeds from Sale of Treasury Stock
Purchases of Class A common stock pursuant to share repurchase plan
Payments for Repurchase of Equity
Distributions to member
Payments of Distributions to Affiliates
Net cash used in financing activities
Net Cash Provided by (Used in) Financing Activities
Net increase in cash and cash equivalents, and restricted cash
Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect
Cash and cash equivalents, and restricted cash at beginning of period
Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents
Cash and cash equivalents, and restricted cash at end of period
Supplemental cash flow information
Supplemental Cash Flow Elements [Abstract]
Income taxes, net
Income Taxes Paid, Net
Interest
Interest Paid, Excluding Capitalized Interest, Operating Activities
Capitalized stock-based compensation
Employee Service Share-based Compensation, Allocation of Recognized Period Costs, Capitalized Amount
Loss on disposal of assets
Noncash Loss on Disposition of Assets
Noncash Loss on Disposition of Assets
Change in due to member related to Exchange Agreement
Change in Due to Member Related to Exchange Agreement
Increase Decrease In Due To Member Related To Exchange Agreement.
Change in deferred tax asset related to Exchange Agreement
Change in Deferred Tax Asset Related to Exchange Agreement
Increase Decrease In Deferred Tax Asset Related To Exchange Agreement.
Issuance of Class A common stock in a private offering related to Exchange Agreement
Stock Issued
Exchange of Class B membership interests related to Exchange Agreement
Exchange of Class B Membership Interests Related to Exchange Agreement
Exchange of Class B membership interests related to Exchange Agreement.
Declared but unpaid distribution to member of Health Plan Intermediaries Holdings, LLC
Declared but Unpaid Distribution to Member of Health Plan Intermediaries Holdings, LLC
Declared but unpaid distribution to member of Company.
Subsequent Events [Abstract]
Credit Facility [Axis]
Credit Facility [Axis]
Credit Facility [Domain]
Credit Facility [Domain]
Revolving Line of Credit
Revolving Credit Facility [Member]
Debt Instrument [Axis]
Debt Instrument [Axis]
Debt Instrument, Name [Domain]
Debt Instrument, Name [Domain]
Credit Agreement
Credit Agreement [Member]
Credit Agreement [Member]
First Amendment
First Amendment [Member]
First Amendment [Member]
Subsequent event
Remaining borrowing capacity
Line of Credit Facility, Remaining Borrowing Capacity
Revolving line of credit
Line of Credit Facility, Maximum Borrowing Capacity
Additional incremental term loan amount
Line of Credit Facility, Additional Incremental Term Loan Amount
Line of Credit Facility, Additional Incremental Term Loan Amount
Schedule of Finite-Lived Intangible Assets [Table]
Schedule of Finite-Lived Intangible Assets [Table]
Finite-Lived Intangible Assets by Major Class [Axis]
Finite-Lived Intangible Assets by Major Class [Axis]
Finite-Lived Intangible Assets, Major Class Name [Domain]
Finite-Lived Intangible Assets, Major Class Name [Domain]
Brand
Brand [Member]
Brand [Member]
Carrier network
Carrier Network [Member]
Carrier Network [Member]
Distributor relationships
Distributor Relationships [Member]
Distributor Relationships [Member]
Noncompete agreements
Noncompete Agreements [Member]
Customer relationships
Customer Relationships [Member]
Capitalized software
Capitalized Software [Member]
Capitalized Software [Member]
Finite-Lived Intangible Assets [Line Items]
Finite-Lived Intangible Assets [Line Items]
Weighted-average Amortization (years)
Acquired Finite-lived Intangible Assets, Weighted Average Useful Life
Gross Carrying Amount
Finite-Lived Intangible Assets, Gross
Accumulated Amortization
Finite-Lived Intangible Assets, Accumulated Amortization
Stockholders' Equity
Stockholders' Equity Note Disclosure [Text Block]
Advanced commissions, net
Allowances for uncollectible advanced commissions
Capitalized Contract Cost, Accumulated Impairment
Subsequent Events
Subsequent Events [Text Block]
Line of Credit Facility [Table]
Line of Credit Facility [Table]
Previous credit agreement
Previous Credit Agreement [Member]
Previous Credit Agreement [Member]
Variable Rate [Axis]
Variable Rate [Axis]
Variable Rate [Domain]
Variable Rate [Domain]
Federal funds rate
Federal Funds Effective Swap Rate [Member]
London Interbank Offered Rate (LIBOR)
London Interbank Offered Rate (LIBOR) [Member]
Base rate
Base Rate [Member]
Adjusted LIBOR
Adjusted LIBOR [Member]
Adjusted LIBOR [Member]
Line of Credit Facility [Line Items]
Line of Credit Facility [Line Items]
Basis spread on Credit Agreement
Debt Instrument, Basis Spread on Variable Rate
Outstanding balance
Long-term Line of Credit
Accrued Interest
Interest Payable
Anti-dilutive securities (in shares)
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount
New Accounting Pronouncements or Change in Accounting Principle [Table]
New Accounting Pronouncements or Change in Accounting Principle [Table]
Balance Without ASC 606 Adoption
Calculated under Revenue Guidance in Effect before Topic 606 [Member]
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Income from operations
Revenue
Revenue from Contract with Customer [Text Block]
Schedule of Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Table]
Schedule of Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Table]
Restricted shares
Restricted Shares [Member]
Restricted Shares [Member]
Stock options
Employee Stock Option [Member]
Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Line Items]
Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Line Items]
Basic securities
Earnings Per Share, Basic [Abstract]
Basic net income attributable to Health Insurance Innovations, Inc.
Weighted average shares—basic (in shares)
Earnings Per Share, Diluted [Abstract]
Earnings Per Share, Diluted [Abstract]
Dilutive securities (in shares)
Weighted Average Number Diluted Shares Outstanding Adjustment
Weighted average shares—diluted (in shares)
Basic net income per share attributable to Health Insurance Innovations, Inc. (in USD per share)
Diluted net income per share attributable to Health Insurance Innovations, Inc. (in USD per share)
Schedule of Components of Income Tax Expense
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]
Schedule of Differences Between the Income Tax Provision at the US Federal Statutory Rate and the Provision for Income Tax
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]
Schedule of Deferred Tax Assets and Liabilities
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]
Risk-free rate
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate
Expected life
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term
Expected volatility
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate
Expected dividend
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate
Income Tax
Income Tax Disclosure [Text Block]
Assets
Assets [Abstract]
Contract asset, net
Contract with Customer, Asset, Net, Current
Total current assets
Assets, Current
Long-term advanced commissions
Capitalized Contract Cost, Net, Noncurrent
Long-term contract asset, net
Contract with Customer, Asset, Net, Noncurrent
Deferred tax assets, net
Deferred Income Tax Liabilities, Net
Deferred tax assets, net
Deferred Income Tax Assets, Net
Total assets
Assets
Liabilities and stockholders' equity
Liabilities and Equity [Abstract]
Accounts payable and accrued expenses
Commissions payable, net
Accrued Sales Commission, Current
Income taxes payable (receivable), net
Taxes Payable, Current
Income taxes payable (receivable), net
Income Taxes Receivable
Total current liabilities
Liabilities, Current
Long-term commissions payable, net
Commissions Payable, Noncurrent
Commissions Payable, Noncurrent
Total liabilities
Liabilities
Retained earnings
Retained Earnings (Accumulated Deficit)
Noncontrolling interests
Stockholders' Equity Attributable to Noncontrolling Interest
Total stockholders' equity
Total liabilities and stockholders’ equity
Liabilities and Equity
Stock-based Compensation
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]
Share-based incentive plan expiration period
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period
Common stock reserved for issuance (in shares)
Common Stock, Capital Shares Reserved for Future Issuance
Remaining shares available for grant
Common Stock, Capital Shares Available For Grant
Common Stock, Capital Shares Available For Grant
Vesting period
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period
Income tax benefits from stock-based activity
Fair value of awards vested
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value
Awards granted (in shares)
Total fair value of stock vested
Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value
Weighted average grant date fair value (in USD per share)
Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested, Weighted Average Grant Date Fair Value
Unrecognized stock-based compensation amount
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized
Unvested awared granted, period vested
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition
Depreciation expense
Depreciation
Property and Equipment
Property, Plant and Equipment Disclosure [Text Block]
Assets
Current assets
Assets, Current [Abstract]
Cash and cash equivalents
Restricted cash
Restricted Cash and Cash Equivalents, Current
Accounts receivable, net, prepaid expenses and other current assets
Accounts receivable, net, prepaid expenses and other current assets
Accounts receivable, prepaid expenses, which represent the mount of assets related to consideration paid in advance for costs that provide economic benefits in future periods, and amount of other assets.
Total current assets
Long-term contract asset, net
Property and equipment, net
Intangible assets, net
Other assets
Other Assets, Noncurrent
Total assets
Liabilities and stockholders’ equity
Current liabilities
Liabilities, Current [Abstract]
Commissions payable, net
Deferred revenue
Contract with Customer, Liability, Current
Income taxes payable, net
Due to member
Other current liabilities
Other Liabilities, Current
Total current liabilities
Long-term commissions payable, net
Revolving line of credit
Long-term Line of Credit, Noncurrent
Due to member
Other liabilities
Other Liabilities, Noncurrent
Total liabilities
Commitments and contingencies
Commitments and Contingencies
Stockholders’ equity
Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest [Abstract]
Common stock
Common Stock, Value, Issued
Preferred stock (par value $0.001 per share, 5,000,000 shares authorized; no shares issued and outstanding as of December 31, 2018 and 2017, respectively)
Preferred Stock, Value, Issued
Additional paid-in capital
Additional Paid in Capital, Common Stock
Treasury stock, at cost (2,038,475 and 380,777 shares as of December 31, 2018 and 2017, respectively)
Total Health Insurance Innovations, Inc. stockholders’ equity
Stockholders' Equity Attributable to Parent
Total stockholders’ equity
U.S. federal income tax rate
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent
State income taxes, net of federal tax benefits
Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Percent
Tax Act
Effective Income Tax Rate Reconciliation,Tax Cuts And Jobs Act Of 2017, Percent
Effective Income Tax Rate Reconciliation,Tax Cuts And Jobs Act Of 2017, Percent
Valuation allowance
Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent
Operations of nontaxable subsidiary
Operations of nontaxable subsidiary
Percentage of the difference between reported income tax expense (benefit) and expected income tax expense (benefit) computed by applying the domestic federal statutory income tax rates to pretax income (loss) from continuing operations attributable to the operating income or loss of a nontaxable subsidiary.
Stock-based compensation
Stock-based compensation contribution
Percentage of the difference between reported income tax expense (benefit) and expected income tax expense (benefit) computed by applying the domestic federal statutory income tax rates to pretax income (loss) from continuing operations attributable to contributions from subsidiaries related to stock-based compensation.
Non-deductible or non-taxable items
Effective Income Tax Rate Reconciliation, Nondeductible Expense, Percent
Other
Effective Income Tax Rate Reconciliation, Other Adjustments, Percent
Total
Effective Income Tax Rate Reconciliation, Percent
Stock-based compensation expense
Capitalized for internal use-software
Current:
Current Federal, State and Local, Tax Expense (Benefit) [Abstract]
Federal
Current Federal Tax Expense (Benefit)
State
Current State and Local Tax Expense (Benefit)
Total current taxes
Current Income Tax Expense (Benefit)
Deferred:
Deferred Federal, State and Local, Tax Expense (Benefit) [Abstract]
Federal
Deferred Federal Income Tax Expense (Benefit)
State
Deferred State and Local Income Tax Expense (Benefit)
Total deferred taxes
Deferred Income Tax Expense (Benefit)
Income taxes
Business Description and Organizational Structure of the Company
Business Description and Organizational Structure of the Company
Business Description and Organizational Structure of the Company [Policy Text Block].
Principles of Consolidation and Basis of Presentation
Consolidation, Policy [Policy Text Block]
Use of Estimates
Use of Estimates, Policy [Policy Text Block]
Cash and Cash Equivalents
Cash and Cash Equivalents, Policy [Policy Text Block]
Restricted Cash
Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]
Accounts Receivable
Trade and Other Accounts Receivable, Policy [Policy Text Block]
Third Party Commissions and Advanced Commissions
Commissions Expense, Policy [Policy Text Block]
Property and Equipment
Property, Plant and Equipment, Policy [Policy Text Block]
Goodwill and Other Intangible Assets
Goodwill and Intangible Assets, Policy [Policy Text Block]
Revenue Recognition
Revenue from Contract with Customer [Policy Text Block]
Advertising and Marketing Costs
Advertising Costs, Policy [Policy Text Block]
Accounting for Stock-based Compensation
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]
Accounting for Income Taxes
Income Tax, Policy [Policy Text Block]
Basic and Diluted Earnings per Share
Earnings Per Share, Policy [Policy Text Block]
Recent Accounting Pronouncements
New Accounting Pronouncements, Policy [Policy Text Block]
Income Taxes [Table]
Income Taxes [Table]
Income Taxes [Table]
HP
HP [Member]
HP [Member].
Income Taxes [Line Items]
Income Taxes [Line Items]
[Line Items] for Income Taxes [Table]
Effective tax rate
Net deferred tax asset
Operating loss carryforward
Operating Loss Carryforwards
Deferred tax asset valuation allowance
Decrease in deferred tax asset valuation allowance
Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Amount
Reduction to provisional taxes related to the Tax Act
Tax Cuts And Jobs Act Of 2017, Measurement Period Adjustment, Income Tax Expense (Benefit)
Tax Cuts And Jobs Act Of 2017, Measurement Period Adjustment, Income Tax Expense (Benefit)
Deferred income taxes related to the Tax Act
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Income Tax Expense
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Income Tax Expense
Decrease in TRA liability
Net negative impact to earnings due to Tax Act
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Income Tax Expense After Tax Receivable Agreement
Tax Cuts And Jobs Act Of 2017, Incomplete Accounting, Change In Tax Rate, Deferred Tax Asset, Provisional Income Tax Expense After Tax Receivable Agreement
Change in gross unrecognized tax benefit
Unrecognized Tax Benefits
Schedule of Property Plant and Equipment
Property, Plant and Equipment [Table Text Block]
Concentration Risk [Table]
Concentration Risk [Table]
Concentration Risk Benchmark [Axis]
Concentration Risk Benchmark [Axis]
Concentration Risk Benchmark [Domain]
Concentration Risk Benchmark [Domain]
Accounts receivable
Accounts Receivable [Member]
Advanced commissions
Advanced Commissions [Member]
Advanced Commissions [Member]
Premium equivalents
Premium Equivalents [Member]
Premium Equivalents [Member]
Customer [Axis]
Customer [Axis]
Customer [Domain]
Customer [Domain]
Two customers
Two Customers [Member]
Two Customers [Member]
Two distributors
Two Distributors [Member]
Two Distributors [Member]
Two carriers
Two Carriers [Member]
Two Carriers [Member]
Three carriers
Three Carriers [Member]
Three Carriers [Member]
Federal Insurance Company
Federal Insurance Company [Member]
Federal Insurance Company [Member]
Lifeshield National Insurance Co.
Lifeshield National Insurance Co. [Member]
Lifeshield National Insurance Co. [Member]
Concentration Risk [Line Items]
Concentration Risk [Line Items]
Accounts receivable, net
Accounts Receivable, Net, Current
Concentration of credit risk, percentage
Concentration Risk, Percentage
Advanced commissions outstanding
Capitalized Contract Cost, Gross
Cash insured by FDIC
Cash, FDIC Insured Amount
Future Minimum Lease Payments
Operating Leases, Future Minimum Payments Due, Fiscal Year Maturity [Abstract]
2019
Operating Leases, Future Minimum Payments Due, Next Twelve Months
2020
Operating Leases, Future Minimum Payments, Due in Two Years
2021
Operating Leases, Future Minimum Payments, Due in Three Years
2022
Operating Leases, Future Minimum Payments, Due in Four Years
2023
Operating Leases, Future Minimum Payments, Due in Five Years
Total minimum lease payments
Operating Leases, Future Minimum Payments Due
Advanced Commissions, net