X0306 4 2017-04-24 0 0001561387 Health Insurance Innovations, Inc. HIIQ 0001366007 Telkamp Bruce C/O HEALTH INSURANCE INNOVATIONS, INC. 15438 N. FLORIDA AVE., SUITE 201 TAMPA FL 33613 1 1 0 0 CEO of HealthPocket, Inc.* Class A Common Stock 2017-04-24 4 S 0 4750 15.7992 D 101501 D Stock Appreciation Rights 6.77 2021-05-25 Class A Common Stock 84000 84000 D Stock Appreciation Rights 12.13 2021-07-14 Class A Common Stock 6000 6000 D Stock Appreciation Rights 4.95 2022-07-01 Class A Common Stock 30000 30000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2017. These stock-settled stock appreciation rights were granted under the Issuer's Long-Term Incentive Plan (the "Plan") and became vested as follows: (i) 42,000 on the first date on which the average trading price of the Company's Class A common stock was at or above $12.00 per share for the preceding 30 consecutive trading days, and (ii) 42,000 on the first date on which the average trading price of the Company's Class A common stock was at or above $16.00 per share for the preceding 30 consecutive trading days, all subject to the terms of the Plan and an award agreement under the Plan. These stock-settled stock appreciation rights were previously granted under the Plan and are scheduled to vest in increments of 20%, 20%, 20%, and 40% on successive anniversary dates of the grant, subject to the terms of the Plan and an award agreement under the Plan. These stock-settled stock appreciation rights were previously granted under the Plan and are scheduled to vest in increments of 25%, 25%, and 50% on successive anniversary dates of the grant, subject to the terms of the Plan and an award agreement under the Plan. * HealthPocket, Inc. is a subsidiary of Issuer. /s/ Michael Hershberger, Attorney-in-Fact for Bruce Telkamp 2017-04-25