<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001561264</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000021344</issuerCik>
      <issuerName>The Coca-Cola Company</issuerName>
      <secFileNumber>001-02217</secFileNumber>
      <issuerAddress>
        <com:street1>One Coca-Cola Plaza</com:street1>
        <com:city>Atlanta</com:city>
        <com:stateOrCountry>GA</com:stateOrCountry>
        <com:zipCode>30313</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>404-676-2121</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>James Quincey</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>J.P. Morgan Securities LLC</name>
        <address>
          <com:street1>270 Park Ave</com:street1>
          <com:street2>10th Floor</com:street2>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10017</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>688</noOfUnitsSold>
      <aggregateMarketValue>54387.96</aggregateMarketValue>
      <noOfUnitsOutstanding>4301608845</noOfUnitsOutstanding>
      <approxSaleDate>03/03/2026</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/05/2008</acquiredDate>
      <natureOfAcquisitionTransaction>Monthly SIP Purchase</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Coca-Cola Company</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>688</amountOfSecuritiesAcquired>
      <paymentDate>03/04/2026</paymentDate>
      <natureOfPayment>SIP Salary Deduction</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>All shares acquired via SIP purchase between November 2008 thru February 2013</remarks>
    <noticeSignature>
      <noticeDate>03/03/2026</noticeDate>
      <signature>J.P. Morgan Securities LLC, Workplace Solutions, as Agent and Attorney in Fact forJames Quincey, The Coca-Cola Company</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
