COMMITMENTS AND CONTINGENCIES (Detail Textuals) - USD ($)		1 Months Ended	3 Months Ended		6 Months Ended
	Jul. 12, 2015	Oct. 16, 2014	Jan. 31, 2016	Jan. 31, 2015	Jan. 31, 2016	Jan. 31, 2015	Jul. 31, 2015
Commitments And Contingencies [Line Items]
Management fees			$ 50,659	$ 100,000	$ 172,164	$ 116,667
Number of shares issued which equates to management fee and due to related party					555,534
Employment termination conditions					If (i) Mr. Ulansky's or Ms. Irons' employment is terminated by the Company without cause, (ii) Mr. Ulansky or Ms. Irons terminates his or her employment as a result of the Company assigning him or her duties inconsistent with his or her position or the Company fails to pay his or her compensation, or (iii) there is a change in control in the Company, then in either case the Company shall pay Mr. Ulansky or Ms. Irons an amount equal to (a) the product of the number of years and fractional years for the remainder of the term multiplied by (b) 50% of the then current base salary in effect as of the date of termination.
Accrued in due to related parties			326,919		$ 326,919		$ 154,756
CEO Employment Agreement
Commitments And Contingencies [Line Items]
Accrued in due to related parties			271,788		271,788		149,249
CEO Employment Agreement | Mr. Ulansky
Commitments And Contingencies [Line Items]
Term of employment		3 years
Accrued in due to related parties			662,897		662,897		233,201
Number of days weighted average price		90 days
CEO Employment Agreement | Mr. Ulansky | First year
Commitments And Contingencies [Line Items]
Annual base salary		$ 400,000
CEO Employment Agreement | Mr. Ulansky | Second year
Commitments And Contingencies [Line Items]
Annual base salary		450,000
CEO Employment Agreement | Mr. Ulansky | Third year
Commitments And Contingencies [Line Items]
Annual base salary		$ 500,000
CFO Employment Agreement
Commitments And Contingencies [Line Items]
Accrued in due to related parties			55,131		55,131		5,507
CFO Employment Agreement | Jennifer Irons
Commitments And Contingencies [Line Items]
Term of employment	3 years
Accrued in due to related parties			$ 134,466		$ 134,466		$ 8,605
Number of days weighted average price	90 days
CFO Employment Agreement | Jennifer Irons | First year
Commitments And Contingencies [Line Items]
Annual base salary	$ 125,000
CFO Employment Agreement | Jennifer Irons | Second year
Commitments And Contingencies [Line Items]
Annual base salary	137,500
CFO Employment Agreement | Jennifer Irons | Third year
Commitments And Contingencies [Line Items]
Annual base salary	$ 150,000