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SHARE-BASED EXPENSES (Details) (USD $)
3 Months Ended
Oct. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Annualized volatility 123.73%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate
Risk-free interest rate 0.23%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
Expected life 18 months
Dividend yield   
Share price $ 2.70us-gaap_SharePrice
Exercise price $ 1.25us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExercisePrice