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Segment Information - Segment Operating Results (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2020
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Segment Reporting Information [Line Items]        
Revenue $ 1,784,401 $ 1,109,435 $ 1,421,374 $ 1,784,401
Segment EBITDA   371,839 481,099 586,505
Marketing Services        
Segment Reporting Information [Line Items]        
Revenue 1,659,786 979,611 1,292,795 1,659,786
Segment EBITDA   358,804 468,934 593,432
SaaS        
Segment Reporting Information [Line Items]        
Revenue $ 124,615 129,824 128,579 124,615
Segment EBITDA   $ 13,035 $ 12,165 $ (6,927)