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Goodwill and Intangible Assets
 12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Goodwill and Intangible Assets
Goodwill

The Company had goodwill of $609.5 million, net of $712.8 million accumulated impairment loss, as of December 31, 2020 and 2019. As of December 31, 2020, $44.0 million of this goodwill was deductible for income tax purposes.

Management performs its annual goodwill impairment test on October 1 or more frequently if events or changes in circumstances indicate that the goodwill may be impaired.

As of March 31, 2020, the Company determined that a goodwill impairment evaluation triggering event occurred due to the economic downturn caused by COVID-19. As of March 31, 2020, the Company performed its goodwill impairment test at the reporting unit level which is consistent with its reportable segments, Marketing Services and SaaS. After performing this interim review for impairment, both Marketing Services and SaaS reporting units continued to have estimated fair values greater than their respective carrying values.

The Company performed a quantitative assessment as of October 1, 2020 and determined that no impairment existed. Additionally, the Company concluded that an impairment triggering event did not occur during the three months ended December 31, 2020.

In the third quarter of 2019, the Company changed its reporting structure from one to two reporting units. Accordingly, the Company first assessed its goodwill for impairment under one reporting unit structure as of October 1, 2019. Upon completion of this assessment, the Company determined that no impairment existed. Subsequent to this review and after allocating goodwill to the new reporting units based on relative fair value, the Company reassessed goodwill for impairment at the new reporting unit level (Marketing Services and SaaS reporting units). Based upon each of these assessments, the Company determined no impairment existed for either reporting unit.

No goodwill impairment charges were recorded in the consolidated statements of operations for the years ended December 31, 2020, 2019 and 2018.
The following table sets forth the changes in the carrying amount of goodwill and accumulated impairment loss for the Company for the years ended December 31, 2020 and 2019 (in thousands):

 Marketing
Services		SaaSTotal
Balance as of December 31, 2018$— $— $609,457 
Reallocations390,573 218,884 609,457 
Additions— — — 
Impairments— — — 
Balance as of December 31, 2019$390,573 $218,884 $609,457 
Additions— — — 
Impairments— — — 
Balance as of December 31, 2020$390,573 $218,884 $609,457 

Intangible Assets

The Company had definite-lived intangible assets of $31.8 million and $147.5 million as of December 31, 2020 and 2019, respectively.

The Company evaluated its definite-lived intangible assets for potential impairment indicators and determined there were none. Accordingly, no impairment charges were recorded during the years ended December 31, 2020 and 2019, respectively.

The following tables set forth the details of the Company's intangible assets for the years ended December 31, 2020 and 2019 (in thousands):
 Year Ended December 31, 2020
 GrossAccumulated
Amortization		NetWeighted
Average
Remaining
Amortization
Period in Years
Client relationships$701,802 $701,518 $284 1.4
Trademarks and domain names200,300 169,545 30,755 2.0
Patented technologies19,600 19,600 — — 
Covenants not to compete1,497 759 738 1.8
Total intangible assets$923,199 $891,422 $31,777 2.0

 Year Ended December 31, 2019
 GrossAccumulated
Amortization		NetWeighted
Average
Remaining
Amortization
Period in Years
Client relationships$701,802 $616,187 $85,615 1.0
Trademarks and domain names200,300 139,767 60,533 2.6
Patented technologies19,600 19,600 — — 
Covenants not to compete1,588 256 1,332 2.5
Total intangible assets$923,290 $775,810 $147,480 1.7
The following tables summarize the changes in the carrying amounts of the Company's intangible assets for the years ended December 31, 2020 and 2019 (in thousands):

 Year Ended December 31, 2020
 Client
relationships		Trademarks
and domain
names		Patented
technologies		Covenants
not to
compete		Total
Intangible
assets
Balance as of January 1$85,615 $60,533 $— $1,332 $147,480 
Additions
— — — 192 192 
Amortization expense(85,331)(29,778)— (504)(115,613)
Other— — — (282)(282)
Balance as of December 31$284 $30,755 $— $738 $31,777 

 Year Ended December 31, 2019
 Client
relationships		Trademarks
and domain
names		Patented
technologies		Covenants
not to
compete		Total
Intangible
assets
Balance as of January 1$211,811 $96,537 $3,894 $— $312,242 
Additions(1)
— — — 1,588 1,588 
Amortization expense(126,196)(36,004)(3,894)(256)(166,350)
Balance as of December 31$85,615 $60,533 $— $1,332 $147,480 
(1)     The Company acquired covenants not to compete during the year ended December 31, 2019.

Amortization expense for the years ended December 31, 2020, 2019, and 2018 was approximately $115.6 million, $166.4 million and $220.9 million, respectively.

Estimated aggregate future amortization expense by fiscal year for the Company's intangible assets is as follows (in thousands):

Fiscal YearEstimated Future
Amortization Expense
2021$16,915 
202214,814 
202348 
Total$31,777