Segment Information - Schedule of Segment Operating Results (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2026	Mar. 31, 2025
Segment Reporting Information [Line Items]
Segment revenue	$ 167,684	$ 181,371
Less:
Segment cost of services	58,428	62,083
Segment sales and marketing	47,948	59,842
Segment research and development	11,431	10,209
Segment general and administrative	45,819	52,271
Segment Adjusted EBITDA	24,064	20,901
Operating Segments
Segment Reporting Information [Line Items]
Segment revenue	167,684	181,371
Less:
Segment cost of services	54,772	57,704
Segment sales and marketing	44,795	54,247
Segment research and development	10,363	9,023
Segment general and administrative	33,690	39,496
Segment Adjusted EBITDA	24,064	20,901
SaaS
Segment Reporting Information [Line Items]
Segment revenue	116,738	111,129
SaaS | Operating Segments
Segment Reporting Information [Line Items]
Segment revenue	116,738	111,129
Less:
Segment cost of services	38,562	29,676
Segment sales and marketing	33,435	36,777
Segment research and development	10,363	9,023
Segment general and administrative	23,562	24,838
Segment Adjusted EBITDA	10,816	10,815
Marketing Services
Segment Reporting Information [Line Items]
Segment revenue	50,946	70,242
Marketing Services | Operating Segments
Segment Reporting Information [Line Items]
Segment revenue	50,946	70,242
Less:
Segment cost of services	16,210	28,028
Segment sales and marketing	11,360	17,470
Segment research and development	0	0
Segment general and administrative	10,128	14,658
Segment Adjusted EBITDA	$ 13,248	$ 10,086