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Revenue
12 Months Ended
Dec. 31, 2024
Revenue Recognition and Deferred Revenue [Abstract]  
Revenue
4. Revenue
A. Revenue from Product Sales
We offer a diversified portfolio of products which allows us to capitalize on local and regional customer needs. Generally, our products are promoted to veterinarians and livestock producers by our sales organization which includes sales representatives and technical and veterinary operations specialists, and then sold directly by us or through distributors, retailers or e-commerce outlets. The depth of our product portfolio enables us to address the varying needs of customers in different species and geographies. Many of our top-selling product lines are distributed across both of our operating segments, leveraging our R&D operations and manufacturing and supply chain network.
Over the course of our history, we have focused on developing a diverse portfolio of animal health products, including medicines, vaccines and diagnostics, complemented by biodevices, genetic tests and a range of services. We refer to all different brands of a particular product, or its dosage forms for all species, as a product line. We have approximately 300 comprehensive product lines, including products for both companion animals and livestock within each of our major product categories.
In the first quarter of 2024, we modified the list of major product categories to include a category for pain and sedation products, which were previously included within other pharmaceutical products. The prior period presentation has been revised to reflect the new product category.
On October 31, 2024, we completed the divestiture of our medicated feed additive product portfolio, certain water soluble products and related assets, and, as a result, our major product categories no longer include the category of medicated feed additives. See Note 5. Acquisitions and Divestitures.
Our major product categories are:
parasiticides: products that prevent or eliminate external and internal parasites such as fleas, ticks, lice and worms;
vaccines: biological preparations that help prevent diseases of the respiratory, gastrointestinal and reproductive tracts or induce a specific immune response;
dermatology: products that relieve itch associated with allergic conditions and atopic dermatitis;
anti-infectives: products that prevent, kill or slow the growth of bacteria, fungi or protozoa;
pain and sedation: products that alleviate pain, primarily associated with osteoarthritis and postoperative pain;
other pharmaceutical: antiemetic, reproductive and oncology products; and
animal health diagnostics: testing and analysis of blood, urine and other animal samples and related products and services, including point-of-care diagnostic products, instruments and reagents, rapid immunoassay tests, reference laboratory kits and services and blood glucose monitors.
Our remaining revenue is derived from other non-pharmaceutical product categories, such as nutritionals, as well as products and services in biodevices, genetic tests and precision animal health.
Our companion animal products help extend and improve the quality of life for pets; increase convenience and compliance for pet owners; and help veterinarians improve the quality of their care and the efficiency of their businesses. Growth in the companion animal medicines, vaccines and diagnostics sector is driven by economic development, related increases in disposable income and increases in pet ownership and spending on pet care. Companion animals are also living longer, deepening the human-animal bond, receiving increased medical treatment and benefiting from advances in animal health medicine, vaccines and diagnostics.
Our livestock products primarily help prevent or treat diseases and conditions to allow veterinarians and producers to care for their animals and to enable the cost-effective production of safe, high-quality animal protein. Human population growth and increasing standards of living are
important long-term growth drivers for our livestock products in three major ways. First, population growth and increasing standards of living drive demand for improved nutrition, particularly through increased consumption of animal protein. Second, population growth leads to greater natural resource constraints driving a need for enhanced productivity. Finally, as standards of living improve and the global chain faces increased scrutiny, there is more focus on food quality, safety, and reliability of supply.
The following tables present our revenue disaggregated by geographic area, species, and major product category:
Revenue by geographic area
Year Ended December 31,
(MILLIONS OF DOLLARS)202420232022
United States$5,074 $4,555 $4,313 
Australia319 323 289 
Brazil414 393 330 
Canada277 255 238 
Chile123 140 141 
China270 320 382 
France156 142 126 
Germany225 202 176 
Italy129 121 111 
Japan147 158 173 
Mexico169 162 136 
Spain130 122 118 
United Kingdom314 277 235 
Other developed markets564 512 468 
Other emerging markets865 784 758 
9,176 8,466 7,994 
Contract manufacturing & human health80 78 86 
Total Revenue$9,256 $8,544 $8,080 
Revenue exceeded $100 million in thirteen countries outside the U.S. in 2024 and twelve countries outside the U.S. in 2023 and 2022. The U.S. was the only country to contribute more than 10% of total revenue in each year.
Revenue by major species
Year Ended December 31,
(MILLIONS OF DOLLARS)202420232022
U.S.
Companion animal$4,054 $3,529 $3,341 
Livestock1,020 1,026 972 
5,074 4,555 4,313 
International
Companion animal2,224 2,047 1,862 
Livestock1,878 1,864 1,819 
4,102 3,911 3,681 
Total
Companion animal6,278 5,576 5,203 
Livestock2,898 2,890 2,791 
Contract manufacturing & human health80 78 86 
Total Revenue$9,256 $8,544 $8,080 
Revenue by species
Year Ended December 31,
(MILLIONS OF DOLLARS)202420232022
Companion Animal:
Dogs and Cats$5,993 $5,291 $4,939 
Horses285 285 264 
6,278 5,576 5,203 
Livestock:
Cattle1,531 1,503 1,440 
Poultry527 524 476 
Swine516 543 565 
Fish242 220 212 
Sheep and other82 100 98 
2,898 2,890 2,791 
Contract manufacturing & human health80 78 86 
Total Revenue$9,256 $8,544 $8,080 
Revenue by product category
Year Ended December 31,
(MILLIONS OF DOLLARS)202420232022
Parasiticides$2,153 $1,947 $1,860 
Vaccines1,827 1,771 1,718 
Dermatology1,655 1,427 1,329 
Anti-infectives1,100 1,057 1,081 
Pain and sedation851 602 420 
Other pharmaceuticals658 678 623 
Animal health diagnostics386 376 353 
Medicated feed additives293 354 360 
Other non-pharmaceuticals253 254 250 
9,176 8,466 7,994 
Contract manufacturing & human health80 78 86 
Total Revenue$9,256 $8,544 $8,080 
B. Other Revenue Information
Significant Customers
We primarily sell our companion animal products to veterinarians or to third-party veterinary distributors that typically then sell our products to veterinarians, and in each case, veterinarians then typically sell our products to pet owners. In certain markets, we also sell certain companion animal products through retail and e-commerce outlets. We sell our livestock products primarily to veterinarians and livestock producers, including beef and dairy farmers as well as pork and poultry operations, in addition to third-party veterinary distributors and retail outlets who then typically sell the products to livestock producers. Sales to our largest customer, a U.S. veterinary distributor, represented approximately 14% of total revenue for 2024, 15% of total revenue for 2023 and 14% of total revenue for 2022.