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Revenue
9 Months Ended
Sep. 30, 2020
Revenue Recognition and Deferred Revenue [Abstract]  
Revenue
4. Revenue
A. Revenue from Product Sales
We offer a diversified portfolio of products which allows us to capitalize on local and regional customer needs. Generally, our products are promoted to veterinarians and livestock producers by our sales organization which includes sales representatives and technical and veterinary operations specialists, and then sold directly by us or through distributors, retailers and e-commerce outlets. The depth of our product portfolio enables us to address the varying needs of customers in different species and geographies. Many of our top selling product lines are distributed
across both of our operating segments, leveraging our research and development (R&D) operations and manufacturing and supply chain network.
Over the course of our history, we have focused on developing a diverse portfolio of animal health products, including medicines, vaccines and diagnostics, complemented by biodevices, genetic tests and a range of services. We refer to a single product in all brands, or its dosage forms for all species, as a product line. We have approximately 300 comprehensive product lines, including products for both livestock and companion animals across each of our major product categories.
In the fourth quarter of 2019, the company modified the list of major product categories to include a category for dermatology products, which was previously included within other pharmaceutical products. The prior period presentation has been revised to reflect the new product categories.
Our major product categories are:
vaccines: biological preparations that help prevent diseases of the respiratory, gastrointestinal and reproductive tracts or induce a specific immune response;
anti-infectives: products that prevent, kill or slow the growth of bacteria, fungi or protozoa;
parasiticides: products that prevent or eliminate external and internal parasites such as fleas, ticks and worms;
dermatology products: products that relieve itch associated with allergic conditions and atopic dermatitis;
other pharmaceutical products: pain and sedation, antiemetic, reproductive, and oncology products;
medicated feed additives: products added to animal feed that provide medicines to livestock; and
animal health diagnostics: portable blood and urine analysis systems and point-of-care diagnostic products, including instruments and reagents, rapid immunoassay tests, reference laboratory kits and blood glucose monitors.
Our remaining revenue is derived from other non-pharmaceutical product categories, such as nutritionals and agribusiness, as well as products and services in smaller but fast growing areas, including biodevices, genetic tests and precision livestock farming.
Our livestock products primarily help prevent or treat diseases and conditions to enable the cost-effective production of safe, high-quality animal protein. Human population growth and increasing standards of living are important long-term growth drivers for our livestock products in three major ways. First, population growth and increasing standards of living drive increased demand for improved nutrition, particularly animal protein. Second, population growth leads to increased natural resource constraints driving a need for enhanced productivity. Finally, as standards of living improve, there is increased focus on food quality and safety.
Our companion animal products help extend and improve the quality of life for pets; increase convenience and compliance for pet owners; and help veterinarians improve the quality of their care and the efficiency of their businesses. Growth in the companion animal medicines, vaccines and diagnostics sector is driven by economic development, related increases in disposable income and increases in pet ownership and spending on pet care. Companion animals are also living longer, receiving increased medical treatment and benefiting from advances in animal health medicines and vaccines.
The following tables present our revenue disaggregated by geographic area, species, and major product category:
Revenue by geographic area
Three Months EndedNine Months Ended
September 30,September 30,
(MILLIONS OF DOLLARS)2020201920202019
United States$996 $844 $2,605 $2,342 
Australia60 53 154 150 
Brazil62 72 181 206 
Canada50 47 144 142 
Chile24 22 72 64 
China66 40 198 156 
France29 24 82 83 
Germany38 35 112 111 
Italy28 26 63 82 
Japan39 39 133 118 
Mexico26 29 84 87 
Spain31 29 83 86 
United Kingdom44 46 125 145 
Other developed markets105 98 282 269 
Other emerging markets165 161 490 482 
1,763 1,565 4,808 4,523 
Contract manufacturing & human health23 19 60 63 
Total Revenue$1,786 $1,584 $4,868 $4,586 
Revenue by major species
Three Months EndedNine Months Ended
September 30,September 30,
(MILLIONS OF DOLLARS)2020201920202019
U.S.
Companion animal$664 $550 $1,757 $1,495 
Livestock332 294 848 847 
996 844 2,605 2,342 
International
Companion animal331 284 917 866 
Livestock436 437 1,286 1,315 
767 721 2,203 2,181 
Contract manufacturing & human health23 19 60 63 
Total Revenue$1,786 $1,584 $4,868 $4,586 
Revenue by species
Three Months EndedNine Months Ended
September 30,September 30,
(MILLIONS OF DOLLARS)2020201920202019
Companion Animal:
Dogs and Cats$947 $789 $2,524 $2,231 
Horses48 45 150 130 
995 834 2,674 2,361 
Livestock:
Cattle417 389 1,107 1,148 
Swine151 142 454 449 
Poultry129 135 412 417 
Fish45 42 101 90 
Sheep and other26 23 60 58 
768 731 2,134 2,162 
Contract manufacturing & human health23 19 60 63 
Total Revenue$1,786 $1,584 $4,868 $4,586 
Revenue by major product category
Three Months EndedNine Months Ended
September 30,September 30,
(MILLIONS OF DOLLARS)2020201920202019
Vaccines$401 $364 $1,086 $1,092 
Anti-infectives349 312 870 891 
Parasiticides305 243 867 740 
Dermatology257 222 681 566 
Other pharmaceuticals208 196 597 573 
Medicated feed additives102 112 336 339 
Animal health diagnostics87 69 216 194 
Other non-pharmaceuticals54 47 155 128 
1,763 1,565 4,808 4,523 
Contract manufacturing & human health23 19 60 63 
Total Revenue$1,786 $1,584 $4,868 $4,586 
B. Revenue from Contracts with Customers
Contract liabilities reflected within Other current liabilities as of December 31, 2019 and December 31, 2018, and subsequently recognized as revenue during the first nine months of 2020 and 2019 were approximately $6 million and $8 million, respectively. Contract liabilities as of September 30, 2020 and December 31, 2019 were approximately $9 million and $11 million, respectively.
Estimated future revenue expected to be generated from long-term contracts with unsatisfied performance obligations as of September 30, 2020 is not material.