Condensed Statements of Operations (Unaudited) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Statement [Abstract]
Revenue	$ 897	$ 589	$ 2,580	$ 1,493
Operating expenses:
Cost of revenue	178	133	504	276
Engineering and product development	262	60	906	254
Sales and marketing	1,040	569	2,514	1,585
General and administrative	784	324	1,821	1,003
Total operating expenses	2,264	1,086	5,745	3,118
Loss from operations	(1,367)	(497)	(3,165)	(1,625)
Other expense:
Interest expense	(100)	(27)	(152)	(83)
Other income	1	1	2	1
Other expense	(99)	(26)	(150)	(82)
Loss before income tax expense	(1,466)	(523)	(3,315)	(1,707)
Income tax expense
Net loss	$ (1,466)	$ (523)	$ (3,315)	$ (1,707)
Net loss per share, basic and diluted (in dollars per share)	$ (0.31)	$ (0.66)	$ (0.85)	$ (2.17)
Weighted average number of shares used in computing basic and diluted loss per share (in shares)	4,708,162	786,750	3,900,746	786,750