<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001554713</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000036029</issuerCik>
      <issuerName>FIRST FINANCIAL BANKSHARES INC</issuerName>
      <secFileNumber>000-07674</secFileNumber>
      <issuerAddress>
        <com:street1>400 PINE STREET</com:street1>
        <com:city>ABILENE</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>79601</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>325-627-7361</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Butler Ronald David II</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Frost Brokerage Service</name>
        <address>
          <com:street1>111 W Houston St</com:street1>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78205</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>15000</noOfUnitsSold>
      <aggregateMarketValue>527850.00</aggregateMarketValue>
      <noOfUnitsOutstanding>143327507</noOfUnitsOutstanding>
      <approxSaleDate>08/17/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/25/2002</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise </natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>FFIN</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8720</amountOfSecuritiesAcquired>
      <paymentDate>01/25/2002</paymentDate>
      <natureOfPayment>Cash/Check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/25/2002</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>FFIN</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8527</amountOfSecuritiesAcquired>
      <paymentDate>01/25/2002</paymentDate>
      <natureOfPayment>Cash/Check</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>08/17/2026</noticeDate>
      <signature>Carmen Zamores as a duly authorized representative of National Financial Services LLC, as attorney-in-fact for Butler Ronald David II</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
