X0306 4 2018-01-18 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001553498 Conner Raymond L. 19300 INTERNATIONAL BLVD SEATTLE WA 98188 true false false false COMMON STOCK 2018-01-18 4 A false 422 71.08 A 422 D COMMON ALK SHARES GRANTED UNDER THE ISSUER'S 2016 PERFORMANCE INCENTIVE PLAN IN CONNECTION WITH THE REPORTING PERSON'S APPOINTMENT TO SERVE ON THE ISSUER'S BOARD OF DIRECTORS UNTIL THE 2018 ANNUAL STOCKHOLDERS MEETING. THE PRICE REPORTED IN COLUMN 4 REPRESENTS THE COST BASIS FOR THE SHARES ISSUED, WHICH IS BASED ON THE CLOSING FMV OF THE ISSUER'S COMMON STOCK ON THE NYSE ON THE DATE OF GRANT. JEANNE E GAMMON, ATTORNEY IN FACT FOR RAYMOND L CONNER 2018-01-22